Media Studies IBA City Campus

The Media Landscape

2011-05-31T05:31:00.000+05:00

Readings

2011-05-18T13:49:00.001+05:00

Links to two new readings for the coming week are posted below:

Please prepare some talking points for class- the coming weeks are vital to your class participation grade and this is your opportunity to shine

Understanding Fourth Generation War

by William S. Lind

"The CNN Effect": How 24-Hour News Coverage Affects Government Decisions and Public Opinion

A Brookings/Harvard Forum: Press Coverage and the War on Terrorism

Lippmann Notes by Ma'am

2011-05-06T12:42:00.000+05:00

1. http://ibamedia.blogspot.com/2011/04/lippman-notes.html

2. http://ibamedia.blogspot.com/2011/04/walter-lippman-we-have-to-picture-more.html

Assignment Number 2

2011-04-14T13:50:00.001+05:00

Your group assignment 2 is as follows:

You have been assigned various sectors of the media industry. Each group is working on one part of a puzzle and when you all present you will be putting together the whole picture. Your task is to figure out how your assigned sector impacts the entire media landscape. I have attached a picture of a flow chart I made for the US media system. You as a class are going to make one for Pakistan.

First: do some basic research on the internet. Some sectors have a great and very informative websites i.e PEMRA. Try and pick out the relevant info and put it in a form that your class fellows will find interesting. Be sure to provide annotations and references wherever possible. Beware of false or biased information on the web- there is plenty of that.

Second: find a contact (more than one if possible) someone who works in your sector. Arrange a meeting and go find out whatever you can about the sector. What role does it play in the media landscape. Who owns it or appoints the people who work in this sector? What is the accountability? Is there transparency? Do you need a special degree to work here? What are the constraints? Does this sector have power over others? Do others have power over this sector?

Third: Prepare a presentation for you class fellows. 15 min max includes set up time - so if your laptop is not hooked up you won't get to finish. The presentation can be a short film and none of you have to speak. You can do a song, a classic presentation, a stage show, a poem what ever you want but make sure it is informative.

Fourth: Prepare handouts for your class fellows. THESE HANDOUTS WILL BE ON THE EXAM so take them seriously.

Fifth and final (THIS STEP WILL BE GRADED AS A SEPARATE ASSIGNMENT)

Prepare a blog entry with video, photos, powerpoint, polls or any other stuff possible via blogs that you think are useful for your part and then give the link to your class blog master who will put it up on your class blog. This part is meant to share the knowledge you gathered with the world. And should include interviews/profiles of the people you interviewed.

Put a Like button on the class blog. We will circulate the blog links in IBA and on your facebook pages. Whichever class makes the best blog will get a treat. probably Dunkin Donuts.

Drawings by Ma'am Fauzia

2011-04-13T22:39:00.001+05:00

Rashomon Movie Review

2011-04-13T22:32:00.002+05:00

Not many films have earned the mandate of comparison any time a similarly-structured movie follows it, but any time a modern film is told from multiple perspectives, Rashomon is referenced. It has to be. Akira Kurosawa masterfully combines the testimony of four witnesses/participants in a rape/muder occuring in the woods in the era of feudal Japan. It all sounds straightforward at the start, but by the end, we're left to wonder exactly who's telling the truth, or even if the participants know what the truth is. The exploration of subjectivity has never been so thrilling, and Kurosawa is at his pinnacle as a filmmaker, framing testimony shots in earnest close-up and staging the flashbacks with inimitable grace. But of course it's not just a beautfully constructed movie, it's also a biting commentary on deceit, gender roles, and due process (not to mention Japanese culture). And every viewer is given the opportunity to draw his own conclusions.

The new Criterion disc remasters the film brilliantly. Most of us have seen aged VHS versions that don't do justice to Kurosawa's gorgeous camerawork. It's restored here, along with an introduction from Robert Altman (irony: Altman claiming Throne of Blood is 'more accessible' than Rashomon... as if any of Altman's films were 'accessible') and a commentary from Japanese film historian Donald Richie. Also included is a fantastic booklet, which includes the original short stories 'In a Grove' and 'Rashomon,' upon which the script was based.

Not only is the DVD highly recommended, it's a must-have for any serious DVD library.

Aka Rashômon

http://www.filmcritic.com/reviews/1950/rashomon/

What should be the Role of Media in Pakistan?

2011-04-13T22:19:00.001+05:00

The media mainly television has become the main storytelling vehicle and the journalists have become the key players in legend making and identity building. Professional journalists are responsible to create a sense of belonging and to encourage the youth of Pakistan to behave like a responsible Pakistani.

On the contrary, Pakistani media has taken a completely new direction and is determined to create a dreadful situation in the name of ‘freedom of press’. The competition has gone so fierce that they need negative tools to increase their TRPs which results in huge revenue chunks. Is this what they are working for? The effort should be focused to support the national image rather than highlighting the most harmful and depressing news to de-motivate the common man in Pakistan. It is not good to come up with such comments that our media works as paid workers of our rivals, but sometimes, you are strained to pronounce it.

Media has always been a unique and sophisticated ground to play on when we talk about image building It is good to be truthful, but when we talk about national interest, it’s our obligatory to be noiseless on certain instances so the issues can be sorted out within our own people without being influenced or carried away by the international community who will never come forward to extend their support to resolve our domestic problem. They will take advantage of the situation and will work on their aged tale of ‘divide and rule’.

Image building is more likely to produce desirable perceptions when action conforms to the projected images. It is important to identify a fact that that it is easy to maintain an old negative image or to gain a new negative image, but, it is extremely difficult to build a new positive image of a country. To put it in a different way that it is painless to be branded with a horrific image and very hard to rectify and heal the wound.

Media are swapping diplomats. Diplomatic profession is being undercut by the arrival of global television. In this regard, diplomats are conventionally occupied in intelligence gathering, negotiation, reporting and representation. No institution is perfect in this world, so is the media, and still there is still a huge scope for improvement where media can work according to the aspirations of the people of Pakistan where they want to cultivate the attitude of ‘Pakistan First’ in every Pakistani.

Media is like a watchdog in a democracy that keeps government active. With the passage of time it has become a more matured and a more responsible entity. But few talk shows and programs are required to be monitored who portrays a negative image of the country in the name of autonomy of press.

Government media and the private sector should remember that managing and creating a positive image building is by far a colossal task. It’s no more a matter of choice, it’s a prerequisite in present day’s situation. It’s about time that our media must work on the Positive Image of Pakistan.

Mumtaz Zaidi,

Dubai, United Arab Emirates

Jolie’s Slap in the Face

2011-04-13T21:45:00.000+05:00

By Syed Talat Hussain

Syed Talat Hussain in his 'liberal' avatar

"Hollywood superstar Angelina Jolie’s life is a tortuous and colourful tale. This 36-year-old woman has suffered all those misfortunes about which her fans (I am not one of them) are all praise [sic] and which some of them enjoy thinking about. At a very tender age, she had adopted many of the habits of adulthood because father and mother could not bear living together and so this little girl and her brother were forced to live outside a family structure, with her mother. Madam hated traditions right from the start and thus constantly ran away from home to try and live life on her own terms. Finally, bidding farewell to even these broken relationships, she began working in the theatre (In America, theatre and prostitution are two different professions, readers are advised not to draw the wrong conclusions based on Pakistan’s example).

Because her looks were average, she couldn’t make much of a mark in acting. If one takes a look at Angelina Jolie’s photographs from that time, her face wouldn’t even invite a second glance: hollow cheeks, triangular nose, big startled-looking eyes and lips like an uncovered clay pot, no glow on her face nor the vitality of youth in her body. This is why, in order to advance her film career, she relied on marriages. She established relationships with well known filmmakers and thus inducted herself in the race for big budget films. Then with unflagging energy she worked hard to convert those opportunities into making a name for herself that is the envy of every good actress.

Angelina’s personal life is full of going against all those values that in every society lay the foundations of distinguishing good from bad. She is famously known as someone who can cross any limits to achieve her objectives. Her critics bestow titles such as “Sorceress” and “Queen of Hell” on her. In circles close to her it is said that, were murder not punishable by life in prison, Angelina Jolie would quite happily kill with her own hands any woman or man who came in her way, because softness is not part of her character.

According to some reports, the lady treats substance addiction like a profession and every year experiments with new substances to regularly nurture this disease. Besides her ambition for climbing the ladder of success, she also enjoys loving women (what you understand from this is right!). According to a recent newspaper report, Angelina Jolie calls herself the mistress of Sapphic love and considers these despicable experiences among the best of her life. According to her, only a woman can really understand the delicate emotions of another woman. Men, despite all their attempts, can never achieve the standard that is the apogee of women’s real desires.

Angelina Jolie has also made provisions to deflect attention away from these dark aspects of her life. That is why she has adopted multi-coloured orphaned kids to project herself as the goddess of motherly warmth and empathy. Her expert public relations machine has presented these aspects of her in such an effective way that the United Nations appointed this Hollywood actress as a goodwill ambassador. What special education or skills Angelina possesses to be appointed to this position, we do not know. Up until now, her biography does not reveal any period in which she shows herself to be proving her mastery of international affairs. In a life studded with addiction and intoxication and moral waywardness, if there is any glittering star, it is her efforts in the profession of film. Other than that, this lady does not live up to any standards and then Eastern standards are far higher than her character demonstrates.

If you have any doubt about this claim, open up the Constitution of Pakistan. Take out Articles 62 and 63. What do they say? Does it not say this: We who consider ourselves the flag-bearers of Eastern traditions, will consider those the best amongst us, who in addition to achieving excellence in other affairs, “possess a good character, do not go against the laws of Islam, do not commit great sins, are pious, and not involved in moral turpitude” etc. etc.? Our concept of piety is rooted in the assumption that those people who do not possess these traits in their personal life cannot have a position of respect in society. Be it in everyday life or matters of state, characters like Angelina Jolie, be they Muslim or non-Muslim, should remain deprived of respect. Indeed, had Angelina Jolie admitted to her shenanigans while living in Pakistan, she would have been stoned to death many times over.

But even this filmic woman drowning in her Westernisms has enough of a glimmer of values remaining in her to understand that pushing and shoving distressed flood affected people because of [official] protocol is a bad thing. In her report to the UN upon her return back from Pakistan, Angelina Jolie has expressed surprise that, at a time when 10 million people are restless with hunger, she was feted like royalty in the Prime Minister House. The prime minister’s family traveled in a special plane to come and meet her and give her gifts. This report is such a slap on the face that, if a person’s blood is not already cold, the redness of his cheeks would be visible to the entire nation. I don’t know why, after this report of her experiences in Pakistan, this Hollywood actress seems more worthy of respect than her prominent hosts. And I wonder if the hosts have learnt any lessons from this actress’ morals."

The "plain" Ms Jolie in Pakistan

- Courtesy: Cafe Pyala; Translated By: XYZ (2010)

Ads for the Hourly

2011-03-18T23:38:00.000+05:00

The following are the ads I have shortlisted for your exam. You can choose to talk about all of them or one or more than one - whatever helps you to strengthen your argument.

questions or prompts for you when you are thinking about these ads:

Who is represented? Who is missing? Are there any stereotypes portrayed in these ads with regards to gender or class?
What kind of music, editing, camera work is used to create meaning?
What is the ideology that these ads are using or implying? Capitalist? Patriarchal? Cultural?

Remember, you want to see if there is an implied narrative beneath the obvious narrative, for instance in the paint ad we looked at in class there was an implied narrative about the importance of acquiring wealth and property. What is getting left out by these ads?

Please DON'T talk at length about the target audience and DON'T say things like the ad is telling us that if we drink tea we will become happy.

http://www.youtube.com/watch?v=VxqAs8Trr-0&feature=related
http://www.youtube.com/watch?v=QYAsZNODqjA&feature=related
http://www.youtube.com/watch?v=CzZa0ELYMqc&feature=related

Change in international media's perception

2011-03-02T17:02:00.001+05:00

"International Media's Perception"

2007

2010

-Courtesy Hafsa Alvi

Welcome!!

2011-02-27T03:38:00.002+05:00

Welcome everyone, to the official blog of Media Studies students of the City Campus. The major reason we opted for Media Studies as an elective was, that this course was the "most interesting" one amongst all other electives, and the major proof of this statement is that there aren't any 4 CGPA students here. So good luck, with all your creative and innovative ideas that will set new competitive standards each day without the fear of memorised lessons. Other reasons included the fact that how media is evolving and playing its significant role in the development of the entire society, the culture, the lifestyles and essentially the influencing mind-sets, stereotyping and sensationalism.

On a lighter note, some students registered for it because their seniors recommended it as "cool" which according to my perception is apparently not a plausible reason with so much emphasis on self-decision and youth empowerment nowadays that focuses on the fact that this generation cannot be manipulated with biased opinions. Nonetheless, another person joined it because he thought he resembled "Hirithik Roshan" and could put his skills into use. Through this statement, I would like to point out towards an important dimension of this subject which focuses on freedom of speech and respect whether the ideas are lame, cliched or entirely out of the blue but ultimately gives direction to more discovery and exploration from varied angles to be able to imagine a beautiful, wholesome, and ultimately a bigger picture.

Therefore, open up your minds to all the diverse perspectives and pour your ideas, thoughts and progress in the various dimensions of Media Studies while working on assignments. Or, if you come across any intriguing phenomenon in interest for the entire class, be it videos, pictures, text, or your preferable selection, post it on this blog and share it with the class. I intend this blog would serve its purpose of updating you with the latest happenings in regard to this course. Good Luck :)

Famous Paintings and Photos

2011-02-26T15:27:00.000+05:00