Speak to Leadtag:typepad.com,2003:weblog-5284652009-06-16T14:39:02-04:00Tips, Tricks & Tactics for Leaders (and the Communication Professionals Who Support Them) to Articulate and Deliver Persuasive Messages that Get Results. Special Focus on Media Training, Message Development & Presentation Skills. By Lou Hampton
TypePadCreate a Marketing Habit in 21 Days: A Guide for Professionalstag:typepad.com,2003:post-681710232009-06-16T14:39:02-04:002009-06-16T14:39:02-04:00Lou HamptonThis is for those of you who lead small or solo practitioner professional services firms, and suffer the frustration of not having time to market when you're busy.The solution lies in Paula Black's new book, The Little Black Book -...<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/MediaTrainingGuru?a=l7g0ykqo6G0:FrwqpZKL-RI:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/MediaTrainingGuru?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MediaTrainingGuru?a=l7g0ykqo6G0:FrwqpZKL-RI:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/MediaTrainingGuru?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MediaTrainingGuru?a=l7g0ykqo6G0:FrwqpZKL-RI:2mJPEYqXBVI"><img src="http://feeds.feedburner.com/~ff/MediaTrainingGuru?d=2mJPEYqXBVI" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/MediaTrainingGuru/~4/l7g0ykqo6G0" height="1" width="1"/>http://www.speaktolead.com/2009/06/create-a-marketing-habit-in-21-days-a-guide-for-professionals.htmlMedia training/Reputation Protection: Reporter's Words You Don't Want to Readtag:typepad.com,2003:post-678493072009-06-08T14:24:00-04:002009-06-08T14:24:01-04:00Lou HamptonApple's Worldwide Developers Conference 2009 (WWDC 2009) opened today in San Francisco. It's described by Apple as "the premier technical event for developers and IT professionals innovating with Apple platforms." One thousand Apple engineers; 5,000 developers. A new iPhone expected...<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/MediaTrainingGuru?a=Qyx_N8sv6nU:CtEz6gft2MQ:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/MediaTrainingGuru?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MediaTrainingGuru?a=Qyx_N8sv6nU:CtEz6gft2MQ:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/MediaTrainingGuru?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MediaTrainingGuru?a=Qyx_N8sv6nU:CtEz6gft2MQ:2mJPEYqXBVI"><img src="http://feeds.feedburner.com/~ff/MediaTrainingGuru?d=2mJPEYqXBVI" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/MediaTrainingGuru/~4/Qyx_N8sv6nU" height="1" width="1"/>http://www.speaktolead.com/2009/06/media-trainingreputation-protection-reporters-words-you-dont-want-to-read.htmlMedia Messages: Sound Bites Gone Wild - Over 30 Sound Bites in 1 Statementtag:typepad.com,2003:post-671259972009-05-26T00:15:00-04:002009-05-21T21:28:22-04:00Lou HamptonOne form of sound bite is the use of vivid words - words that evoke the five senses and emotions or are different (often made up). This is one of the most frequently used sound bite forms and generally involves...<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/MediaTrainingGuru?a=mTheVJAmdmE:Y1sGYbmf_GA:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/MediaTrainingGuru?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MediaTrainingGuru?a=mTheVJAmdmE:Y1sGYbmf_GA:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/MediaTrainingGuru?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MediaTrainingGuru?a=mTheVJAmdmE:Y1sGYbmf_GA:2mJPEYqXBVI"><img src="http://feeds.feedburner.com/~ff/MediaTrainingGuru?d=2mJPEYqXBVI" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/MediaTrainingGuru/~4/mTheVJAmdmE" height="1" width="1"/>http://www.speaktolead.com/2009/05/sound-bites-.htmlPersuasive Sound Bites: Word Pictures that Change Behaviortag:typepad.com,2003:post-671780312009-05-23T00:27:41-04:002009-05-23T00:27:41-04:00Lou HamptonSteve Farnsworth (twitter user TheRealPRMan) has written a super blog entry titled Let's Shoot the CEO: Is Pay for Placement PR a Brilliant Idea or Acutely Ignorant. Steve makes a powerful case against pay for placement. But that's not the...<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/MediaTrainingGuru?a=ptCBtXZIBzQ:QsI41p-ZwQc:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/MediaTrainingGuru?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MediaTrainingGuru?a=ptCBtXZIBzQ:QsI41p-ZwQc:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/MediaTrainingGuru?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MediaTrainingGuru?a=ptCBtXZIBzQ:QsI41p-ZwQc:2mJPEYqXBVI"><img src="http://feeds.feedburner.com/~ff/MediaTrainingGuru?d=2mJPEYqXBVI" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/MediaTrainingGuru/~4/ptCBtXZIBzQ" height="1" width="1"/>http://www.speaktolead.com/2009/05/persuasive-sound-bites-word-pictures-that-change-behavior.htmlLeadership Under Fire: Answering Tough Personal Questions Positivelytag:typepad.com,2003:post-670446732009-05-20T08:11:52-04:002009-05-21T10:36:36-04:00Lou HamptonUnprepared interviewees. They seem to be ubiquitous in the news these days. Every election, at almost any level of politics, seems to have at least one candidate who stumbles when asked a question about embarrassing personal or professional conduct. And...<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/MediaTrainingGuru?a=lGws57laP4g:fO4mjLz0ZaE:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/MediaTrainingGuru?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MediaTrainingGuru?a=lGws57laP4g:fO4mjLz0ZaE:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/MediaTrainingGuru?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MediaTrainingGuru?a=lGws57laP4g:fO4mjLz0ZaE:2mJPEYqXBVI"><img src="http://feeds.feedburner.com/~ff/MediaTrainingGuru?d=2mJPEYqXBVI" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/MediaTrainingGuru/~4/lGws57laP4g" height="1" width="1"/>http://www.speaktolead.com/2009/05/leadership-under-fire-answering-tough-personal-questions-positively.htmlPersuasive Speaking: Reputation Protection Part 3 - Five "Quick Fixes" to Safeguard Your Clienttag:typepad.com,2003:post-646664112009-04-08T12:03:55-04:002009-04-08T12:03:23-04:00Lou HamptonIn Part 1 (Do Speakers Need a Reputation Czar?) I pointed out that many high-profile speakers end up looking bad because their personal staff and public relation advisers fail to make sure the speaker is ready for "prime time." In...<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/MediaTrainingGuru?a=EsugdLrAh94:cYNJ_ndG97s:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/MediaTrainingGuru?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MediaTrainingGuru?a=EsugdLrAh94:cYNJ_ndG97s:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/MediaTrainingGuru?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MediaTrainingGuru?a=EsugdLrAh94:cYNJ_ndG97s:2mJPEYqXBVI"><img src="http://feeds.feedburner.com/~ff/MediaTrainingGuru?d=2mJPEYqXBVI" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/MediaTrainingGuru/~4/EsugdLrAh94" height="1" width="1"/>http://www.speaktolead.com/2009/04/persuasive-speaking-reputation-protection-part-3-6-quick-fixes-to-safeguard-your-client.htmlPersuasive Speaking: Reputation Protection Part 2 - Why Staff & PR Pros Fail to Protect the Speakertag:typepad.com,2003:post-639063372009-03-11T23:30:32-04:002009-03-11T23:32:00-04:00Lou HamptonIn Part 1 (Do Speakers Need a Reputation Czar?) I pointed out that many high-profile speakers end up looking bad because their personal staff and public relation advisers fail to make sure the speaker is ready for "prime time." Why...<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/MediaTrainingGuru?a=glS3NeM-pvY:ZW-31vyxQkY:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/MediaTrainingGuru?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MediaTrainingGuru?a=glS3NeM-pvY:ZW-31vyxQkY:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/MediaTrainingGuru?d=7Q72WNTAKBA" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/MediaTrainingGuru/~4/glS3NeM-pvY" height="1" width="1"/>http://www.speaktolead.com/2009/03/persuasive-speaking-reputation-protection-part-2-why-staff-pr-pros-fail-to-protect-the-speaker.htmlPersuasive Speaking: Reputation Protection Part 1 - Do Speakers Need a Reputation Czar?tag:typepad.com,2003:post-637524692009-03-07T11:11:52-05:002009-03-07T09:02:56-05:00Lou HamptonRecently Pfizer announced a new position--VP, Corporate Reputation and Policy Communication. Its role? Build (translation: repair) Pfizer's reputation. That job used to be an automatic part of public relations. Clearly Pfizer management decided reputation needed more emphasis, a reputation czar....<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/MediaTrainingGuru?a=wefT1oJbOoo:3BzheoLXWNM:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/MediaTrainingGuru?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MediaTrainingGuru?a=wefT1oJbOoo:3BzheoLXWNM:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/MediaTrainingGuru?d=7Q72WNTAKBA" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/MediaTrainingGuru/~4/wefT1oJbOoo" height="1" width="1"/>http://www.speaktolead.com/2009/03/persuasive-speaking-reputation-protection-do-you-need-a-reputation-czar.htmlMedia Interviews: Why Canceling Is a Bad Idea - Jon Stewart Rips CNBC Financial Analyststag:typepad.com,2003:post-636925072009-03-05T13:08:48-05:002009-03-05T13:08:03-05:00Lou HamptonWere William Congreve writing today, his oft quoted (or misquoted) remark might be, "Hell hath no fury like a TV host scorned." Remember David Letterman when John McCain canceled? Now it's Jon Stewart over the cancellation by CNBC analyst Rick...<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/MediaTrainingGuru?a=jSIiLnamerA:tGF1Edw4RaY:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/MediaTrainingGuru?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MediaTrainingGuru?a=jSIiLnamerA:tGF1Edw4RaY:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/MediaTrainingGuru?d=7Q72WNTAKBA" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/MediaTrainingGuru/~4/jSIiLnamerA" height="1" width="1"/>http://www.speaktolead.com/2009/03/media-interviews-why-canceling-is-a-bad-idea-jon-stewart-rips-cnbc-financial-analysts.htmlVoice & Word Power: Paul Harvey - The Curtain Pulled Backtag:typepad.com,2003:post-635879872009-03-03T11:10:23-05:002009-03-03T11:10:23-05:00Lou HamptonCNN contributing writer Bob Greene describes (Commentary: Paul Harvey, behind the voice) what it was like watching Paul Harvey prepare for and deliver his famous radio broadcasts. Note Harvey's routine and understanding of the importance of both style and words.<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/MediaTrainingGuru?a=wK0FPYpyGfc:QluesYSQq04:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/MediaTrainingGuru?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MediaTrainingGuru?a=wK0FPYpyGfc:QluesYSQq04:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/MediaTrainingGuru?d=7Q72WNTAKBA" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/MediaTrainingGuru/~4/wK0FPYpyGfc" height="1" width="1"/>http://www.speaktolead.com/2009/03/voice-word-power-paul-harvey-the-curtain-pulled-back.html