MediaFuturist http://www.mediafuturist.com/ Futurist Gerd Leonhard on the Future of Media, Business, Culture, Content Communications, Technology, Advertising and Entertainment en-US 2012-05-16T20:12:09+02:00 http://feeds.feedburner.com/Mediafuturist?format=skinMediafuturisthttp://feedburner.google.com Made me think: Three Headwinds for Facebook's IPO - Via HBR http://feedproxy.google.com/~r/Mediafuturist/~3/yTeswsHJmnk/made-me-think-three-headwinds-for-facebooks-ipo-via-hbr.html Some very good points below. I am rather optimistic on facebook's future - and an avid user- but won't buy their stock, at this time;)Three Headwinds for Facebook's IPO - Maxwell Wessel - Harvard Business Review http://blogs.hbr.org/cs/2012/05/three_headwinds_for_facebook_ipo.html?referral=00563&cm_mmc=email-_-newsletter-_-daily_alert-_-alert_date However, the advertising business is dependent on visits to Facebook’s website. As of yet, the company has not built out a compelling mobile advertising platform. And unfortunately for the Facebook investor, mobile internet is becoming increasingly important. Facebook even amended its S-1 to acknowledge the risks to its advertising business from increasing adoption of the mobile format. While this is a surmountable problem, it puts the media company in a very different position than that of Google in 2004 — the company that Facebook is most often compared against. When Google IPO’d in 2004, the company’s advertising business had tailwinds; internet penetration was only at around 68% in the U.S. (let alone the rest of the world) and amount of use per user was also on the rise. Growth in revenues for Google was inevitable. Facebook’s ability to achieve enormous advertising growth, on the other hand, is far less certain. Get my free iPhone & Android apps http://mobileroadie.com/apps/Futurist

Some very good points below. I am rather optimistic on facebook's future - and an avid user- but won't buy their stock, at this time;)Three Headwinds for Facebook's IPO - Maxwell Wessel - Harvard Business Review

http://blogs.hbr.org/cs/2012/05/three_headwinds_for_facebook_ipo.html?referral=00563&cm_mmc=email-_-newsletter-_-daily_alert-_-alert_date

However, the advertising business is dependent on visits to Facebook’s website. As of yet, the company has not built out a compelling mobile advertising platform. And unfortunately for the Facebook investor, mobile internet is becoming increasingly important. Facebook even amended its S-1 to acknowledge the risks to its advertising business from increasing adoption of the mobile format.

While this is a surmountable problem, it puts the media company in a very different position than that of Google in 2004 — the company that Facebook is most often compared against. When Google IPO’d in 2004, the company’s advertising business had tailwinds; internet penetration was only at around 68% in the U.S. (let alone the rest of the world) and amount of use per user was also on the rise. Growth in revenues for Google was inevitable. Facebook’s ability to achieve enormous advertising growth, on the other hand, is far less certain.

Get my free iPhone & Android apps http://mobileroadie.com/apps/Futurist
]]> Gerd Leonhard 2012-05-16T20:12:09+02:00 http://www.mediafuturist.com/2012/05/made-me-think-three-headwinds-for-facebooks-ipo-via-hbr.html Advertising futures: game over for disruption ! http://feedproxy.google.com/~r/Mediafuturist/~3/S7JxTW1tFX8/advertising-futures-game-over-for-disruption.html A Twitpic snapshot from my last presentation at #thinkiab in Brussels ;) thanks to ... Twitter user TBD Get my free iPhone & Android apps http://mobileroadie.com/apps/Futurist A Twitpic snapshot from my last presentation at #thinkiab in Brussels ;) thanks to ... Twitter user TBD

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]]> Gerd Leonhard 2012-05-16T14:03:45+02:00 http://www.mediafuturist.com/2012/05/advertising-futures-game-over-for-disruption.html The bottom line for the content industries: selling AROUND the content http://feedproxy.google.com/~r/Mediafuturist/~3/4iGvXCkQ4tI/the-bottom-line-for-the-content-industries-selling-around-the-content.html Added values. New generatives. Freemiums. New embodiments. Timeliness. See the fabulous chart by @rossdawson below (more on that soon) Get my free iPhone & Android apps http://mobileroadie.com/apps/Futurist Added values. New generatives. Freemiums. New embodiments. Timeliness. See the fabulous chart by @rossdawson below (more on that soon)

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]]> Gerd Leonhard 2012-05-14T15:55:45+02:00 http://www.mediafuturist.com/2012/05/the-bottom-line-for-the-content-industries-selling-around-the-content.html A Perspective on the Networked Energy Consumer - Accenture (Interview with Gerd Leonhard) http://feedproxy.google.com/~r/Mediafuturist/~3/SMNnMK_o6QA/a-perspective-on-the-networked-energy-consumer-accenture-interview-with-gerd-leonhard.html An interview with Gerd Leonhard, Futurist and CEO of The Futures Agency, and Greg Guthridge, Global Managing Director of the Accenture Retail Business Services for Utilities, discussing the latest consumer energy trends, including the concept of the “networked consumer” and a move towards an “ecosystem of value” for energy provision. via www.accenture.com Check it out; we had a good chat about where the future of energy is going:)

An interview with Gerd Leonhard, Futurist and CEO of The Futures Agency, and Greg Guthridge, Global Managing Director of the Accenture Retail Business Services for Utilities, discussing the latest consumer energy trends, including the concept of the “networked consumer” and a move towards an “ecosystem of value” for energy provision.

via www.accenture.com

Check it out; we had a good chat about where the future of energy is going:)

]]> Gerd Leonhard 2012-05-14T08:59:22+02:00 http://www.mediafuturist.com/2012/05/a-perspective-on-the-networked-energy-consumer-accenture-interview-with-gerd-leonhard.html Watch this: Tim O'Reilly interviewed by Forbes Editor Jon Bruner http://feedproxy.google.com/~r/Mediafuturist/~3/P0f5MFzz_x4/watch-this-tim-oreilly-interviewed-by-forbes-editor-jon-bruner.html Tim O'Reilly and Jon Bruner talk about big data and location at Where 2012




Tim O'Reilly and Jon Bruner talk about big data and location at Where 2012

]]> Gerd Leonhard 2012-05-13T14:50:09+02:00 http://www.mediafuturist.com/2012/05/watch-this-tim-oreilly-interviewed-by-forbes-editor-jon-bruner.html Must watch: Futurist colleague Ross Dawson at TNW2012: the power of the crowds http://feedproxy.google.com/~r/Mediafuturist/~3/CqerS4d95wA/watch-this-keynote-ross-dawson-at-tnw2012.html Keynote Ross Dawson at TNW2012

Keynote Ross Dawson at TNW2012

]]> Crowdsourcing Videos I Like Gerd Leonhard 2012-05-13T14:50:03+02:00 http://www.mediafuturist.com/2012/05/watch-this-keynote-ross-dawson-at-tnw2012.html Great video on the importance of Unplugging: Sundance Film Festival 2011 "Yelp" http://feedproxy.google.com/~r/Mediafuturist/~3/SGu-H17oUko/watch-this-sundance-film-festival-2011-yelp.html Sophocles once said, 'nothing vast enters the life of mortals without a curse,' and this couldn't be more true of technology. Programmer's Note: We're pleased to welcome Tiffany Shlain back to the Sundance Film Festival with her new short "Yelp (With Apologies to Allen Ginsberg's 'Howl')." Shlain's previous short films—"Life, Liberty & the Pursuit of Happiness" and "The Tribe" screened at the 2003 and 2006 Sundance Film Festivals. Riffing on Allen Ginsberg's poem "Howl," "Yelp" is the result of Shlain and her cowriter/husband Ken Goldberg reflecting on their dependency on technology. As Shlain puts it, "I was really feeling like I needed to take one day of the week off from technology. Recently addicted to Twitter, I became the kind of person I hated—the one pulling out her iPhone while actually talking to someone, sneaking e-mail fixes in bathroom stalls. It was getting ugly. Clearly, I needed a technology Shabbat." This year Shlain is the only filmmaker in the Festival with both a short and a feature film—her documentary Connected: An Autoblogography about Love, Death and Technology is screening in the U.S. Documentary Competition. Related articles "What industry is never good at (and is sometimes quite evil at) is identifying the best mix of..." (thefuturesagency.com) Read this: Larry Lessig on Facebook, Apple, and the Future of "Code" | John Battelle (mediafuturist.com) "In fact, Lessig argues, the Internet is quite possibly the most regulable technology ever invented,..." (thefuturesagency.com)

Sophocles once said, 'nothing vast enters the life of mortals without a curse,' and this couldn't be more true of technology. Programmer's Note: We're pleased to welcome Tiffany Shlain back to the Sundance Film Festival with her new short "Yelp (With Apologies to Allen Ginsberg's 'Howl')." Shlain's previous short films—"Life, Liberty & the Pursuit of Happiness" and "The Tribe" screened at the 2003 and 2006 Sundance Film Festivals. Riffing on Allen Ginsberg's poem "Howl," "Yelp" is the result of Shlain and her cowriter/husband Ken Goldberg reflecting on their dependency on technology. As Shlain puts it, "I was really feeling like I needed to take one day of the week off from technology. Recently addicted to Twitter, I became the kind of person I hated—the one pulling out her iPhone while actually talking to someone, sneaking e-mail fixes in bathroom stalls. It was getting ugly. Clearly, I needed a technology Shabbat." This year Shlain is the only filmmaker in the Festival with both a short and a feature film—her documentary Connected: An Autoblogography about Love, Death and Technology is screening in the U.S. Documentary Competition.

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]]> Trends Gerd Leonhard 2012-05-11T12:20:01+02:00 http://www.mediafuturist.com/2012/05/watch-this-sundance-film-festival-2011-yelp.html Read this: Larry Lessig on Facebook, Apple, and the Future of “Code” via John Battelle http://feedproxy.google.com/~r/Mediafuturist/~3/N-Yi7-10wf4/read-this-larry-lessig-on-facebook-apple-and-the-future-of-code-john-battelle.html Made me think twice about the upcoming Facebook IPO Larry Lessig on Facebook, Apple, and the Future of “Code” | John Battelle's Search Blog Hundreds of millions from across the world live “in” Facebook. It more directly (regulating behavior) than any government structures and regulates their lives while there. There are of course limits to what Facebook can do. But the limits depend upon what users see. And Facebook has not yet committed itself to the kind of transparency that should give people confidence. Nor has it tied itself to the earlier and enabling values of the internet, whether open source or free culture. (via Instapaper) Get my free iPhone & Android apps http://mobileroadie.com/apps/Futurist Related articles "What industry is never good at (and is sometimes quite evil at) is identifying the best mix of..." (thefuturesagency.com) "In fact, Lessig argues, the Internet is quite possibly the most regulable technology ever invented,..." (thefuturesagency.com) Social TV fuels race for 'second screen' dominance: 13 disruptive companies | SmartPlanet (mediafuturist.com) Watch this: Keynote Address (futuristgerd.com) Made me think twice about the upcoming Facebook IPO

Larry Lessig on Facebook, Apple, and the Future of “Code” | John Battelle's Search Blog

Hundreds of millions from across the world live “in” Facebook. It more directly (regulating behavior) than any government structures and regulates their lives while there. There are of course limits to what Facebook can do. But the limits depend upon what users see. And Facebook has not yet committed itself to the kind of transparency that should give people confidence. Nor has it tied itself to the earlier and enabling values of the internet, whether open source or free culture.

(via Instapaper)

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]]> Data is the new Oil Facebook Gerd Leonhard 2012-05-10T12:39:38+02:00 http://www.mediafuturist.com/2012/05/read-this-larry-lessig-on-facebook-apple-and-the-future-of-code-john-battelle.html Social TV fuels race for ’second screen’ dominance: 13 disruptive companies | SmartPlanet http://feedproxy.google.com/~r/Mediafuturist/~3/YfMFbQIqvK4/social-tv-fuels-race-for-second-screen-dominance-13-disruptive-companies-smartplanet.html Not too long ago, consumers had one screen in front of them at a time, and it was either a PC, or a standard television set. Now, consumers are surrounded by a “swarm of devices” that are increasingly interacting and overlapping one another. Lately, tablets have been the device of choice serving as the second screen of choice, and the race is on to capture big pieces of this vast new real estate. I want my social TV: 'The old mode — watching the plain vanilla standalone TV, and perhaps talking with others actually in the room — is dead.' That’s the gist of a new report by Stowe Boyd of Work Talk Research. He refers to the trend as “second screening,” but it means a lot more than simply having another screen present while watching television. It opens up a new era of interaction — the rise of “Social TV.” This Internet-TV convergence now taking place has implications for a range of industries, from broadcasting to content delivery to advertising. As Gerd Leonhard of The Futures Agency describes it in the foreword of the report: “Social TV and second screen business models… will bring up all of the tough issues inherent in any kind of convergence: who is allowed to do this or that, when and where, how will new revenue streams be invented and realized (as traditional revenues may decline or at least fragment), who will be the gatekeepers, when and where, and so on. Food-chain conflicts, galore,” Leonhard relates. “To me, it looks like we are moving towards an era of utter interdependence rather than continued or increased independence.” via www.smartplanet.com Stowe wrote a great report - go get it while the PDFs last:) Related articles Don't miss this special report: Social TV and The Second Screen...

Not too long ago, consumers had one screen in front of them at a time, and it was either a PC, or a standard television set. Now, consumers are surrounded by a “swarm of devices” that are increasingly interacting and overlapping one another. Lately, tablets have been the device of choice serving as the second screen of choice, and the race is on to capture big pieces of this vast new real estate.

I want my social TV: 'The old mode — watching the plain vanilla standalone TV, and perhaps talking with others actually in the room — is dead.'

That’s the gist of a new report by Stowe Boyd of Work Talk Research. He refers to the trend as “second screening,” but it means a lot more than simply having another screen present while watching television. It opens up a new era of interaction — the rise of “Social TV.” This Internet-TV convergence now taking place has implications for a range of industries, from broadcasting to content delivery to advertising.

As Gerd Leonhard of The Futures Agency describes it in the foreword of the report:  “Social TV and second screen business models… will bring up all of the tough issues inherent in any kind of convergence: who is allowed to do this or that, when and where, how will new revenue streams be invented and realized (as traditional revenues may decline or at least fragment), who will be the gatekeepers, when and where, and so on. Food-chain conflicts, galore,” Leonhard relates. “To me, it looks like we are moving towards an era of utter interdependence rather than continued or increased independence.”

via www.smartplanet.com

Stowe wrote a great report - go get it while the PDFs last:)

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]]> Future of TV Social Media TV TV 2.0 Gerd Leonhard 2012-05-09T22:55:17+02:00 http://www.mediafuturist.com/2012/05/social-tv-fuels-race-for-second-screen-dominance-13-disruptive-companies-smartplanet.html Watch this: Live Broadcast TV, meet the Internet. Finally. http://feedproxy.google.com/~r/Mediafuturist/~3/cKGTb4X-Jv4/watch-this-live-broadcast-tv-meet-the-internet-finally.html With Aereo you can now watch live, broadcast television online. On devices you already have. No cable required.




With Aereo you can now watch live, broadcast television online. On devices you already have. No cable required.

]]> Gerd Leonhard 2012-05-09T14:49:53+02:00 http://www.mediafuturist.com/2012/05/watch-this-live-broadcast-tv-meet-the-internet-finally.html Watch this: Keynote Address from 2011 ICMA conference: Future of Content http://feedproxy.google.com/~r/Mediafuturist/~3/32ffP1XuMl8/watch-this-keynote-address.html We have the pleasure of welcoming 'one of the leading media futurists in the world' according to the Wall Street Journal, Gerd Leonhard. Gerd's work focuses on the Future of Media, Content, Technology, Business, Communications and Culture, and he is considered a leading expert on topics such as Web/Media 2.0, social networking and social media, cultural changes due to disruption by new technologies, copyright vs. technology issues, online content commerce models, media convergence, mobile entertainment, entrepreneurship, the future of advertising and branding, future planning, digital content strategies and next-generation business models. So buckle up and get ready for a cracking keynote!

We have the pleasure of welcoming 'one of the leading media futurists in the world' according to the Wall Street Journal, Gerd Leonhard. Gerd's work focuses on the Future of Media, Content, Technology, Business, Communications and Culture, and he is considered a leading expert on topics such as Web/Media 2.0, social networking and social media, cultural changes due to disruption by new technologies, copyright vs. technology issues, online content commerce models, media convergence, mobile entertainment, entrepreneurship, the future of advertising and branding, future planning, digital content strategies and next-generation business models. So buckle up and get ready for a cracking keynote!

]]> Gerd Leonhard 2012-05-09T11:49:29+02:00 http://www.mediafuturist.com/2012/05/watch-this-keynote-address.html New video: the future of Business and Communications (from Olavstoppen event in Stavanger May 3, 2012) http://feedproxy.google.com/~r/Mediafuturist/~3/ix9tCCi00es/new-video-the-future-of-business-and-communications-from-olavstoppen-event-in-stavanger-may-3-2012.html Futurist and Keynote Speaker Gerd Leonhard on The Future of Business and Communications This is the complete video of my keynote at the Olavstoppen POL2012 event in Stavanger / Norway, on The Future of Business and Communications; May 3, 2012. You can download the PDF with the slides I used (low res version, creative commons licensed): Download Future of Business Olavstoppen Gerd Leonhard Keynote Public (6MB).  Most high-res versions of my presentations can be found at Slideshare. You can download the video via this link (or add the file to your dropbox).

The Future of Business & Communications. Social. Local. Mobile. Cloud. And why Data is the New Oil. Futurist and CEO of TheFuturesAgency Gerd Leonhard was the keynote speaker at the Olavstoppen POL conference on May 3rd 2012 in Stavanger, Norway.

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]]> Attention Economy Branding Broadband Culture Conferences Consumer Insights Convergence Data is the new Oil Decentralization Future of Agencies Future of Broadcasting Future of Business Future of Marketing Future of Media Future of PR & Communications Leadership Link Economy Marketing2.0 Mobility Must-watch MY PRESENTATIONS My speaking engagements My videos Networked Society Recession survival Social Advertising Social Commerce Social Media Sustainability The Cloud The Futures Agency Gerd Leonhard 2012-05-09T09:43:53+02:00 http://www.mediafuturist.com/2012/05/new-video-the-future-of-business-and-communications-from-olavstoppen-event-in-stavanger-may-3-2012.html