Today, I am delighted to announce that a much better mobile-optimized version of the book is finally available here - and yes, it's still free. However, I really don't mind if you make a payment for the free PDF via Lulu.com;)

As you can see, below, this includes all of the chapters in an easy-to-read, mobile-native format, and all kinds of ways to share it via eMail, Twitter and Facebook. The best thing is, however, that you can now add all of the chapters of the book to your Instapaper app (iPhone only, I think) with just one click, and then read the whole thing offline, as well. Way cool! We are also working on a 'real' iPhone app.

Note: Instapaper was covered on the new Indicatr site, yesterday, as well). Please spread the word - and don't forget: if you are entirely and utterly mobile-only you can track most of my tweets and shared items here.

A passion for music and obsessive guitar-playing (me, here... yes, that was some time ago, and Jonathan, here), passion and fire for public speaking (me, him), a deep curiosity about 'the future of ..............(fill-in blank here)', and a vast network of great connections to some very interesting people, around the world (see Jonathan + himself, me + myself)   

So over a few beers i.e. 'Mass' and Brezels & Ente (aka duck) at the Oktoberfest, it transpired that we both also have a serious passion for entrepreneurship and startups, and both of us are constantly talking to interesting new companies, trying out new services and ideas. Post beer-guzzling, we met in London and decided to launch a new company together - and thanks to the likes of Wordpress, Twitter and Blip.tv, today we proudly present Indicatr.

Indicatr's mission is simple: it's a service for investors that highlights the most promising opportunities, based on a deep understanding of the technology, internet, media & entertainment. For our clients, we identify major trends and immediate future scenarios, and then suggest startups that will do well, based on these insights.

All our posts about new companies will be in video format; ranging from 2 to 5 minutes. We call this 'our hunches' and you can subscribe to all videos and thus our newest hunches (hopefully, at least one per week), over at our blip.tv channel. Our new Twitter channel, broadcasting our news and many more 'hunches', is here.

Indicatr can be booked for these services - just ping us.

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The Internet has completely changed this (or rather, it is changing this). Yes, it took much longer than we thought, back in the late 90s, but it turns out to be a much deeper and much harder change (or...reset?) than we ever anticipated. Right now, we are in the middle of a major paradigm shift across the entire content industry framework - not just within some of the 'scenes'. Future success in content can no longer be based on control and domination (and I am saying this without any critique), rather, it has to be based on attention, trust and engagement. And much of it will start with 'free' or more precisely 'feels like free', making the challenge of getting and then converting i.e. translating that attention in actual income, even bigger. 

The bottom line: we must really question our assumptions if we want to stay ahead (see the video below).