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<title>Adweek Feed</title>
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<copyright>Copyright 2026</copyright>
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<item>
    <title><![CDATA[Week of July 6 Evening News Ratings: WNT Remains Dominant]]></title>
    <description><![CDATA[ABC World News Tonight grew its lead in the Adults 25-54 demo.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/tvnewser/week-of-july-6-2026-evening-news-ratings/</link>
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    <category><![CDATA[ABC]]></category>
    <category><![CDATA[CBS]]></category>
    <category><![CDATA[Evening News]]></category>
    <category><![CDATA[NBC]]></category>
    <category><![CDATA[Ratings]]></category>
    <pubDate>Fri, 17 Jul 2026 14:46:19 +0000</pubDate>
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    <title><![CDATA[An Insider&#8217;s Look at How Telemundo Scored Viewership Goals During World Cup]]></title>
    <description><![CDATA[Telemundo has ranked as the No. 1 Spanish-language television network for all 30 match days through the quarterfinals.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/telemundo-scored-viewership-goals-during-world-cup/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1952900</guid>
    <category><![CDATA[Sports]]></category>
    <category><![CDATA[Streaming &amp; OTT]]></category>
    <category><![CDATA[World Cup]]></category>
    <pubDate>Fri, 17 Jul 2026 14:21:55 +0000</pubDate>
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    <title><![CDATA[Preparation Spreads the Value of the World Cup Across the Entire Sports Marketing World]]></title>
    <description><![CDATA[The soccer tournament showed how being ready leads to success.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/marketers-at-the-adweek-house-sports-summit-speak-on-the-value-of-preparation/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1952993</guid>
    <category><![CDATA[Advertising/Marketing]]></category>
    <category><![CDATA[ADWEEK House]]></category>
    <category><![CDATA[Branding]]></category>
    <category><![CDATA[Brands]]></category>
    <category><![CDATA[Sports]]></category>
    <category><![CDATA[Sports Marketing News]]></category>
    <category><![CDATA[World Cup]]></category>
    <pubDate>Fri, 17 Jul 2026 11:54:30 +0000</pubDate>
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    <title><![CDATA[Turning Sunscreen Into a Lifestyle Brand: Lessons from Roy Fleeman]]></title>
    <description><![CDATA[Transforming sunscreen from a functional necessity into an immersive lifestyle brand.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/turning-sunscreen-into-a-lifestyle-brand-lessons-from-roy-fleeman/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1953022</guid>
    <category><![CDATA[Adspeak]]></category>
    <category><![CDATA[Adweek Podcasts]]></category>
    <category><![CDATA[CPG News]]></category>
    <category><![CDATA[Health and Wellness]]></category>
    <pubDate>Fri, 17 Jul 2026 11:48:00 +0000</pubDate>
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<item>
    <title><![CDATA[Legacy Tuna Brand StarKist Picks Tombras to Make Its Mascot a Viral Hit]]></title>
    <description><![CDATA[StarKist is banking on the new AOR partnership to bring its brand into the zeitgeist]]></description>
    <dc:creator><![CDATA[Chris Cicchiello]]></dc:creator>
    <link>https://www.adweek.com/agencies/legacy-tuna-brand-starkist-picks-tombras-to-make-its-mascot-a-viral-hit/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1953006</guid>
    <category><![CDATA[Accounts]]></category>
    <category><![CDATA[Agencies]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Fri, 17 Jul 2026 08:47:16 +0000</pubDate>
</item>
<item>
    <title><![CDATA[How Y2K Brands Turned the Millennial Ache Into Gen Z Gold]]></title>
    <description><![CDATA[The demographic longs for an analog era they never experienced—and Gap, Bath & Body Works, Coach, and Pizza Hut are cashing in]]></description>
    <dc:creator><![CDATA[Alison Weissbrot]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/how-y2k-brands-turned-the-millennial-ache-into-gen-z-gold/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1952971</guid>
    <category><![CDATA[Branding]]></category>
    <category><![CDATA[Brands]]></category>
    <category><![CDATA[Creativity x Culture]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Fri, 17 Jul 2026 06:00:00 +0000</pubDate>
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<item>
    <title><![CDATA[72andSunny and Female Quotient Give Women Athletes a Path to Their Next Career]]></title>
    <description><![CDATA[The companies partner on an executive apprenticeship program for women athletes at Flavor Flav’s SHE Weekend]]></description>
    <dc:creator><![CDATA[Alison Weissbrot]]></dc:creator>
    <link>https://www.adweek.com/agencies/72andsunny-and-female-quotient-give-women-athletes-a-path-to-their-next-career/</link>
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    <category><![CDATA[Agencies]]></category>
    <category><![CDATA[Sports]]></category>
    <category><![CDATA[Sports Marketing News]]></category>
    <category><![CDATA[Women in Sports]]></category>
    <pubDate>Fri, 17 Jul 2026 06:00:00 +0000</pubDate>
</item>
<item>
    <title><![CDATA[5 Shopping Tools Accused of Similar Affiliate Scams as Phia]]></title>
    <description><![CDATA[Lawsuits accusing marketing firms of stealing commissions have become common.]]></description>
    <dc:creator><![CDATA[Lauren Johnson]]></dc:creator>
    <link>https://www.adweek.com/commerce/5-shopping-tools-that-used-similar-affiliate-scams-as-phia/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1952951</guid>
    <category><![CDATA[Creator Economy]]></category>
    <category><![CDATA[Influencers &amp; Creators]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Retail News]]></category>
    <pubDate>Fri, 17 Jul 2026 06:00:00 +0000</pubDate>
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    <title><![CDATA[Ads of the Week: 10 Campaigns That Caught Our Eye, From Gap to Anthropic]]></title>
    <description><![CDATA[Gap, Anthropic, MLS, Shinola, and more are behind the week’s most notable ads.]]></description>
    <dc:creator><![CDATA[Matt Barker]]></dc:creator>
    <link>https://www.adweek.com/creativity/ads-of-the-week-10-campaigns-that-caught-our-eye-from-gap-to-anthropic/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1952904</guid>
    <category><![CDATA[Creative Advertising]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Fri, 17 Jul 2026 06:00:00 +0000</pubDate>
</item>
<item>
    <title><![CDATA[How Brands Prepare to Be Spontaneous]]></title>
    <description><![CDATA[The future of marketing will belong to the brands able to respond to cultural moments as they happen, marketers and media executives argued on Thursday at ADWEEK House: Sports Summit [&hellip;]]]></description>
    <dc:creator><![CDATA[Mark Stenberg]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/adweek-sports-marketing-summit-brands-spontaneous-2026/</link>
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    <category><![CDATA[General]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Sports Marketing News]]></category>
    <pubDate>Thu, 16 Jul 2026 17:32:14 +0000</pubDate>
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