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    <title><![CDATA[And the Emmys Go to&#8230; Prime Video]]></title>
    <description><![CDATA[Television Academy strikes 6-year deal with Amazon streamer for Emmys.]]></description>
    <dc:creator><![CDATA[Bill Bradley]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/and-the-emmys-go-to-prime-video/</link>
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    <category><![CDATA[General]]></category>
    <category><![CDATA[Streaming &amp; OTT]]></category>
    <pubDate>Tue, 06 Oct 2026 09:49:43 +0000</pubDate>
</item>
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    <title><![CDATA[Stagwell Sunsets Assembly, Relaunches as Stagwell Media]]></title>
    <description><![CDATA[New agency is built around the Stagwell Machine operating system]]></description>
    <dc:creator><![CDATA[Chris Cicchiello]]></dc:creator>
    <link>https://www.adweek.com/agencies/stagwell-sunsets-assembly-relaunches-as-stagwell-media/</link>
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    <category><![CDATA[Agencies]]></category>
    <category><![CDATA[Media Agencies]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Tue, 06 Oct 2026 09:30:00 +0000</pubDate>
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    <title><![CDATA[Social Agency SAMY Buys Influencer Shop Get Engaged in Low Nine-Figure Deal]]></title>
    <description><![CDATA[The cash-and-equity tie-up will provide the global agency with a U.S. base whose clients include DoorDash, Sephora and Raising Cane's.]]></description>
    <dc:creator><![CDATA[Mark Stenberg]]></dc:creator>
    <link>https://www.adweek.com/dealroom/samy-buys-get-engaged/</link>
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    <category><![CDATA[Media News]]></category>
    <category><![CDATA[Merger &amp; Acquisition News]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Social Media]]></category>
    <pubDate>Tue, 06 Oct 2026 09:30:00 +0000</pubDate>
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<item>
    <title><![CDATA[ADWEEK Tech Advantage: AI Agents Are Increasingly Getting Their Hands on Ad Dollars]]></title>
    <description><![CDATA[As AI moves from making ads to making media decisions, the industry is grappling with how far to let agents go—and who gets to set the rules.]]></description>
    <dc:creator><![CDATA[Trishla Ostwal]]></dc:creator>
    <link>https://www.adweek.com/programmatic/adweek-tech-advantage-ai-agents-are-increasingly-getting-their-hands-on-ad-dollars/</link>
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    <category><![CDATA[ADWEEK Advantage]]></category>
    <category><![CDATA[Artificial Intelligence]]></category>
    <pubDate>Tue, 06 Oct 2026 07:57:23 +0000</pubDate>
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    <title><![CDATA[Read All of ADWEEK&#8217;s Starbucks Coverage]]></title>
    <description><![CDATA[To coincide with ADWEEK&#8217;s latest cover story on Starbucks&#8217; CEO Brian Niccol—plus additional features on the coffee chain&#8217;s merchandise lines, exclusive interviews with its chief brand officer, and a clear-eyed [&hellip;]]]></description>
    <dc:creator><![CDATA[Lucinda Southern]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/read-all-of-adweeks-starbucks-coverage/</link>
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    <category><![CDATA[Branding]]></category>
    <pubDate>Tue, 06 Oct 2026 06:38:00 +0000</pubDate>
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    <title><![CDATA[Noom’s Latest Ad Stokes Fears of GLP-1 Weight Rebound ]]></title>
    <description><![CDATA[While earlier installments of Noom’s “Lose for Keeps” campaign featured Rebel Wilson goofing around in pastel workout wear, the company’s newest spot trades Wilson’s relatable brand of star power for [&hellip;]]]></description>
    <dc:creator><![CDATA[Andrea Michelson]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/nooms-latest-ad-stokes-fears-of-glp-1-weight-rebound/</link>
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    <category><![CDATA[Advertising Week]]></category>
    <category><![CDATA[ADWEEK House]]></category>
    <category><![CDATA[Brands]]></category>
    <category><![CDATA[Health and Wellness]]></category>
    <pubDate>Tue, 06 Oct 2026 06:00:00 +0000</pubDate>
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    <title><![CDATA[Caffeine Gold Rush: The Competition for Coffee Fans Has Never Been Hotter]]></title>
    <description><![CDATA[Starbucks has spent 30 years building a market. Its competitors have learned the lessons—and brought new tricks.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/caffeine-gold-rush-the-competition-for-coffee-fans-has-never-been-hotter/</link>
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    <category><![CDATA[Advertising/Marketing]]></category>
    <category><![CDATA[Food Industry News]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Retail News]]></category>
    <category><![CDATA[Starbucks]]></category>
    <pubDate>Tue, 06 Oct 2026 06:00:00 +0000</pubDate>
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    <title><![CDATA[Inside Starbucks&#8217; Marketing Machine with Global Chief Brand Officer Tressie Lieberman]]></title>
    <description><![CDATA[How the cafe chain works with agencies, a PSL for every season, and more insights.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/inside-starbucks-marketing-machine-with-global-chief-brand-officer-tressie-lieberman/</link>
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    <category><![CDATA[C-Suite]]></category>
    <category><![CDATA[Exclusive]]></category>
    <category><![CDATA[Food Industry News]]></category>
    <category><![CDATA[Generational Marketing]]></category>
    <category><![CDATA[Leadership &amp; Talent]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Tue, 06 Oct 2026 06:00:00 +0000</pubDate>
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    <title><![CDATA[Beyond Coffee: The Starbucks Merchandise Collabs Building New Brand Love]]></title>
    <description><![CDATA[Starbucks is "unique because we're a coffeehouse that sells merchandise," said global chief brand officer Tressie Lieberman.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/commerce/beyond-coffee-the-starbucks-merchandise-collabs-building-new-brand-love/</link>
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    <category><![CDATA[Food Industry News]]></category>
    <category><![CDATA[Leadership &amp; Talent]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Retail News]]></category>
    <pubDate>Tue, 06 Oct 2026 06:00:00 +0000</pubDate>
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    <title><![CDATA[Brian Niccol Reveals the Next Era of Starbucks]]></title>
    <description><![CDATA[The CEO's turnaround strategy is working. But the biggest test lies ahead.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/brian-niccol-reveals-the-next-era-of-starbucks/</link>
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    <category><![CDATA[Exclusive - Internal]]></category>
    <category><![CDATA[Food Industry News]]></category>
    <category><![CDATA[Leadership &amp; Talent]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Starbucks]]></category>
    <pubDate>Tue, 06 Oct 2026 06:00:00 +0000</pubDate>
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