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<title>Adweek Feed</title>
<link>https://www.adweek.com</link>
<description>Breaking News in Advertising, Media and Technology</description>
<copyright>Copyright 2026</copyright>
<lastBuildDate>Wed, 10 Jun 2026 21:04:08 +0000</lastBuildDate>
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    <title><![CDATA[Paris Hilton Dishes on How She Vibe Coded Her First App In Her Latest Deal With Google]]></title>
    <description><![CDATA[The tech giant taps Hilton to make vibe coding more accessible to women. ]]></description>
    <dc:creator><![CDATA[Trishla Ostwal]]></dc:creator>
    <link>https://www.adweek.com/media/paris-hilton-dishes-on-how-she-vibe-coded-her-first-app-in-her-latest-deal-with-google/</link>
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    <category><![CDATA[Advertising News]]></category>
    <category><![CDATA[Artificial Intelligence]]></category>
    <category><![CDATA[Exclusive]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Wed, 10 Jun 2026 14:31:42 +0000</pubDate>
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    <title><![CDATA[Week of June 1 Evening News Ratings: NBC News and CBS News Have All-Around Gains]]></title>
    <description><![CDATA[ABC World News Tonight saw declines in total viewers.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/tvnewser/week-of-june-1-2026-evening-news-ratings/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1948191</guid>
    <category><![CDATA[ABC]]></category>
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    <category><![CDATA[Ratings]]></category>
    <pubDate>Wed, 10 Jun 2026 14:21:34 +0000</pubDate>
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    <title><![CDATA[Over Two-Thirds of Consumers Will Ditch Brands They Don&#8217;t Trust]]></title>
    <description><![CDATA[New study from McCann unpacks a growing consumer trust crisis]]></description>
    <dc:creator><![CDATA[Robert Klara]]></dc:creator>
    <link>https://www.adweek.com/agencies/over-two-thirds-of-consumers-will-ditch-brands-they-dont-trust/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1948148</guid>
    <category><![CDATA[Agencies]]></category>
    <category><![CDATA[Brands]]></category>
    <category><![CDATA[Research]]></category>
    <pubDate>Wed, 10 Jun 2026 14:03:57 +0000</pubDate>
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    <title><![CDATA[Can ChatGPT Ads Get People to Buy? OpenAI Partners With LiveRamp to Prove They Do]]></title>
    <description><![CDATA[ChatGPT advertisers can now use LiveRamp's Conversions API (CAPI) Hub to see whether their ChatGPT ads drove someone to buy in a store. ]]></description>
    <dc:creator><![CDATA[Ryan Joe]]></dc:creator>
    <link>https://www.adweek.com/media/can-chatgpt-ads-get-people-to-buy-openai-partners-with-liveramp-to-prove-they-do/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1948112</guid>
    <category><![CDATA[Ad Tech Industry News]]></category>
    <category><![CDATA[Artificial Intelligence]]></category>
    <category><![CDATA[Emerging Technologies]]></category>
    <category><![CDATA[General]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Software/Technology]]></category>
    <category><![CDATA[Technology]]></category>
    <pubDate>Wed, 10 Jun 2026 13:43:51 +0000</pubDate>
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    <title><![CDATA[Week of June 1 Morning News Ratings: GMA and Today Grow Across-the-Board]]></title>
    <description><![CDATA[All three morning programs recorded week-to-week declines in total viewers.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/tvnewser/week-of-june-1-2026-morning-news-ratings/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1948184</guid>
    <category><![CDATA[ABC]]></category>
    <category><![CDATA[CBS]]></category>
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    <pubDate>Wed, 10 Jun 2026 13:38:05 +0000</pubDate>
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    <title><![CDATA[Hollywood Studios Hope for Movie Home Runs With MLB Tie-In]]></title>
    <description><![CDATA[Major League Baseball is exploring new ways to show players' off-field personalities.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/hollywood-studios-hope-for-movie-home-runs-with-mlb-tie-in/</link>
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    <category><![CDATA[Advertising/Marketing]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Sports]]></category>
    <category><![CDATA[Sports Marketing News]]></category>
    <pubDate>Wed, 10 Jun 2026 13:04:27 +0000</pubDate>
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    <title><![CDATA[Havas Acquires Youth Culture Agency Archrival to Expand Play in North America]]></title>
    <description><![CDATA[Havas continues the growth of Havas Play in North America with the acquisition of youth culture and experiential agency Archrival.]]></description>
    <dc:creator><![CDATA[Brittaney Kiefer]]></dc:creator>
    <link>https://www.adweek.com/agencies/havas-acquires-youth-culture-agency-archrival-to-expand-play-in-north-america/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1948098</guid>
    <category><![CDATA[Agencies]]></category>
    <category><![CDATA[Dealroom]]></category>
    <category><![CDATA[Merger &amp; Acquisition News]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Wed, 10 Jun 2026 11:45:00 +0000</pubDate>
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    <title><![CDATA[Virtual Vanguard Recap: Rethinking Privacy: Consumer Trust and Data Consent]]></title>
    <description><![CDATA[While many marketers have accepted the difference between what consumers say they care about and their actual behavior when it comes to privacy, Professor Beth Egan&#8217;s research suggests we&#8217;ve been [&hellip;]]]></description>
    <dc:creator><![CDATA[Andrea Castillo]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/virtual-vanguard-recap-rethinking-privacy-consumer-trust-and-data-consent/</link>
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    <category><![CDATA[Marketing Vanguard Member Content]]></category>
    <pubDate>Wed, 10 Jun 2026 08:00:00 +0000</pubDate>
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    <title><![CDATA[Dentsu Revives 360i With Lean Team and Fixed-Fee Model]]></title>
    <description><![CDATA[Storied search agency returns as a lean, AI-focused holdco solution]]></description>
    <dc:creator><![CDATA[Alison Weissbrot]]></dc:creator>
    <link>https://www.adweek.com/agencies/dentsu-revives-360i-with-four-person-team-and-fixed-fee-model/</link>
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    <category><![CDATA[Agencies]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Social Media]]></category>
    <pubDate>Wed, 10 Jun 2026 08:00:00 +0000</pubDate>
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    <title><![CDATA[American Eagle Taps Lamine Yamal to Reach a New Generation of Fans at the World Cup]]></title>
    <description><![CDATA[American Eagle bets on Lamine Yamal's Gen Z appeal to score beyond the pitch.]]></description>
    <dc:creator><![CDATA[Brittaney Kiefer]]></dc:creator>
    <link>https://www.adweek.com/creativity/american-eagle-taps-lamine-yamal-to-reach-a-new-generation-of-fans-at-the-world-cup/</link>
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    <category><![CDATA[Creative Advertising]]></category>
    <category><![CDATA[Creativity x Culture]]></category>
    <category><![CDATA[Fashion News]]></category>
    <category><![CDATA[Library]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Retail News]]></category>
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    <pubDate>Wed, 10 Jun 2026 06:32:29 +0000</pubDate>
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