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<title>Adweek Feed</title>
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<description>Breaking News in Advertising, Media and Technology</description>
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    <title><![CDATA[Paris Hilton and McCormick Are Dropping a Product Range Targeting Millennials]]></title>
    <description><![CDATA[The 11:11 Media founder is co-creating a seasoning line, with a digital-first cooking series close behind.]]></description>
    <dc:creator><![CDATA[Mark Stenberg]]></dc:creator>
    <link>https://www.adweek.com/media/paris-hilton-1111-media-mccormick-product-partnership/</link>
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    <category><![CDATA[CPG News]]></category>
    <category><![CDATA[General]]></category>
    <category><![CDATA[Influencers &amp; Creators]]></category>
    <category><![CDATA[Paywalls &amp; Registration]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Tue, 28 Apr 2026 11:45:00 +0000</pubDate>
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    <title><![CDATA[Stagwell Eyes SaaS Growth With Agent Cloud Launch for SMBs]]></title>
    <description><![CDATA[The company rolled out a 10-agent marketing “toolkit” to help small and medium-sized brands compete in the AI era]]></description>
    <dc:creator><![CDATA[Alison Weissbrot]]></dc:creator>
    <link>https://www.adweek.com/agencies/stagwell-eyes-saas-growth-with-agent-cloud-launch-for-smbs/</link>
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    <category><![CDATA[Agencies]]></category>
    <category><![CDATA[AI News]]></category>
    <category><![CDATA[Artificial Intelligence]]></category>
    <category><![CDATA[Exclusive]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Tue, 28 Apr 2026 09:00:00 +0000</pubDate>
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    <title><![CDATA[Snapchat Users Will Soon Be Able to Chat Directly with Agentic Ads Served to Them Via DM]]></title>
    <description><![CDATA[A new offering lets Snapchat users interact directly with branded Snaps served in their inbox, turnings ads themselves into AI chatbots.]]></description>
    <dc:creator><![CDATA[Kendra Barnett]]></dc:creator>
    <link>https://www.adweek.com/media/snapchat-users-will-soon-be-able-to-chat-directly-with-agentic-ads-served-to-them-via-dm/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1942288</guid>
    <category><![CDATA[Ad Tech Industry News]]></category>
    <category><![CDATA[AI News]]></category>
    <category><![CDATA[Artificial Intelligence]]></category>
    <category><![CDATA[Chat &amp; Messaging]]></category>
    <category><![CDATA[Emerging Technologies]]></category>
    <category><![CDATA[Exclusive]]></category>
    <category><![CDATA[Media News]]></category>
    <category><![CDATA[Mobile]]></category>
    <category><![CDATA[Mobile Marketing News]]></category>
    <category><![CDATA[Platforms]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Programmatic]]></category>
    <category><![CDATA[Social Media]]></category>
    <category><![CDATA[Software/Technology]]></category>
    <category><![CDATA[Technology]]></category>
    <pubDate>Tue, 28 Apr 2026 09:00:00 +0000</pubDate>
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<item>
    <title><![CDATA[Chipotle Hires Ex-Burger King CMO Fernando Machado as Chief Brand Officer]]></title>
    <description><![CDATA[Machado will be tasked with executing on Chipotle's 'Recipe for Growth' 2026 turnaround plan.]]></description>
    <dc:creator><![CDATA[Rebecca Stewart]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/chipotle-hires-ex-burger-king-cmo-fernando-machado-as-chief-brand-officer/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1942557</guid>
    <category><![CDATA[CMO Changes]]></category>
    <category><![CDATA[CMO Moves]]></category>
    <category><![CDATA[Food Industry News]]></category>
    <category><![CDATA[Leadership &amp; Talent]]></category>
    <pubDate>Tue, 28 Apr 2026 07:48:55 +0000</pubDate>
</item>
<item>
    <title><![CDATA[WPP Revenue Falls 8.9% as CEO Cindy Rose Opts Out of Q1 Earnings Call]]></title>
    <description><![CDATA[Cindy Rose will now only lead updates at WPP’s half-year and full-year results, the company told ADWEEK.]]></description>
    <dc:creator><![CDATA[Rebecca Stewart]]></dc:creator>
    <link>https://www.adweek.com/agencies/wpp-revenue-falls-89-as-ceo-cindy-rose-opts-out-of-q1-earnings-call/</link>
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    <category><![CDATA[Agencies]]></category>
    <category><![CDATA[Earnings Reports]]></category>
    <category><![CDATA[Paywalls &amp; Registration]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Tue, 28 Apr 2026 06:29:12 +0000</pubDate>
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<item>
    <title><![CDATA[The Number of CEOs Who See Marketing as Overhead Has Nearly Doubled This Year]]></title>
    <description><![CDATA[Boathouse's annual CEO Survey reveals why CEOs are less happy with CMO performance this year overall]]></description>
    <dc:creator><![CDATA[Rebecca Stewart]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/the-number-of-ceos-who-see-marketing-as-overhead-has-nearly-doubled-this-year/</link>
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    <category><![CDATA[Data &amp; Insights]]></category>
    <category><![CDATA[Exclusive]]></category>
    <category><![CDATA[Leadership &amp; Talent]]></category>
    <category><![CDATA[Paywalls &amp; Registration]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Tue, 28 Apr 2026 06:00:00 +0000</pubDate>
</item>
<item>
    <title><![CDATA[When It Comes To AI Adoption, Fear Is a Big Factor For Marketers]]></title>
    <description><![CDATA[As tech giants spell doomsday for white collar work, marketers feel the pressure to equip their teams for an AI-first world]]></description>
    <dc:creator><![CDATA[Robert Klara]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/when-it-comes-to-ai-adoption-fear-is-a-big-factor-for-marketers/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1942370</guid>
    <category><![CDATA[Artificial Intelligence]]></category>
    <category><![CDATA[Brands]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Software/Technology]]></category>
    <category><![CDATA[Technology]]></category>
    <pubDate>Tue, 28 Apr 2026 06:00:00 +0000</pubDate>
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<item>
    <title><![CDATA[Budweiser’s World Cup Campaign Tells Fans to Let It Pour]]></title>
    <description><![CDATA[Budweiser's World Cup campaign captures fans' emotions and stars Erling Haaland of Norway and Jürgen Klopp of Germany.]]></description>
    <dc:creator><![CDATA[Brittaney Kiefer]]></dc:creator>
    <link>https://www.adweek.com/creativity/budweisers-world-cup-campaign-tells-fans-to-let-it-pour/</link>
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    <category><![CDATA[Creative Advertising]]></category>
    <category><![CDATA[Library]]></category>
    <category><![CDATA[Sports Marketing News]]></category>
    <category><![CDATA[World Cup]]></category>
    <pubDate>Tue, 28 Apr 2026 05:53:33 +0000</pubDate>
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    <title><![CDATA[Brands Like Nestlé, Haleon, and Molson Coors Wrestle With Broken Measurement]]></title>
    <description><![CDATA[Measuring the efficacy of ad spend continues to be one of the thorniest issues marketers face, and the frustrations bubbled up across multiple sessions during ADWEEK House at the Possible conference in Miami.]]></description>
    <dc:creator><![CDATA[Ryan Joe]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/brands-like-nestle-haleon-and-molson-coors-wrestle-with-broken-measurement/</link>
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    <category><![CDATA[Advertising/Marketing]]></category>
    <category><![CDATA[Measurement]]></category>
    <category><![CDATA[POSSIBLE]]></category>
    <category><![CDATA[Streaming &amp; OTT]]></category>
    <pubDate>Tue, 28 Apr 2026 03:33:45 +0000</pubDate>
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<item>
    <title><![CDATA[5 Questions For&#8230; the CNN Team in the Control Room During the WHCD Shooting]]></title>
    <description><![CDATA[CNN's Eric Hall and David Foote shared their control room experience as the WHCD went from a light-hearted affair to a breaking news situation.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/tvnewser/5-questions-for-cnn-team-in-the-control-room-during-whcd-shooting/</link>
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    <category><![CDATA[CNN]]></category>
    <category><![CDATA[General]]></category>
    <pubDate>Mon, 27 Apr 2026 15:42:23 +0000</pubDate>
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