Mediaweek - Digital Downloads

Studio One Nets' Adds Service Content for Men 15-27

Mike Shields — Fri, 10 Jul 2009 11:45:00 EDT

Called Men’s Life Today, the content package will include advice on topics such as grooming and style, fitness, sports and relationships

Crackle to Roll Out 'Peacock' Promotion

Mike Shields — Thu, 09 Jul 2009 05:40:00 EDT

In order to promote its new high-concept summer series Dusty Peacock, Crackle.com, the guy-oriented video site from Sony Pictures Entertainment, is set to roll out five episodes of the new show in five days starting on Monday (July 13).

People TV Looks for Web Viewers to Linger Longer

Lucia Moses — Thu, 09 Jul 2009 04:09:00 EDT

When it comes to Web videos, the conventional wisdom has been that shorter is better. In other words, viewers don’t have the patience to watch long clips.

Earlier Tests Hot Trend With 'Kideos' Launch

Mike Shields — Thu, 09 Jul 2009 02:22:00 EDT

As more and more children spend their free time online, a digital media entrepreneur is looking to establish a Web video destination that has been curated and screened especially for kids.

Social Nets Explode Around Jackson Death, Memorial

Mike Shields — Wed, 08 Jul 2009 04:29:00 EDT

According to Nielsen Online’s BuzzMetrics, memorial service continues to drive a heavy portion of the online conversations occurring on message boards, blogs and social networking platforms nearly 24-hours after its conclusion

Murdoch: No on Twitter, Yes on MySpace

The Hollywood Reporter, Reuters — Wed, 08 Jul 2009 03:32:00 EDT

Asked if he was considering buying Twitter, News Corp. chief Rupert Murdoch said, "No." Asked about selling MySpace, he said, "Hell no."

Google's Chrome Takes Aim at Microsoft

The Hollywood Reporter, Reuters — Wed, 08 Jul 2009 01:00:00 EDT

The new operating system's software will be in netbooks for consumers in the second half of 2010, Google said in a blog post

Study: Mobile Media Soars, Marketers Must Adapt

Steve McClellan — Wed, 08 Jul 2009 11:24:00 EDT

One out of every seven minutes of media consumption today takes place via mobile devices, according to new research from IPG's Universal McCann and AOL.

Minneapolis Paper Unveils Kindle Edition

Wed, 08 Jul 2009 10:25:00 EDT

The Star-Tribune of Minneapolis has unveiled a new edition of the paper that can be read on the Kindle E-reader.

SoundExchange, Web Radio Services Strike Deal

Antony Bruno — Wed, 08 Jul 2009 09:14:00 EDT

SoundExchange has reached an agreement on the long-simmering Webcaster royalty dispute with several Internet radio services that dramatically reduces the per-stream payments from those set by the Copyright Royalty Board in March of 2007.

Updated: Jackson Memorial Draws Massive Web Stats

Mike Shields — Tue, 07 Jul 2009 04:59:00 EDT

King of Pop's memorial service in Los Angeles ultimately fell short of the medium’s landmark live event to date: President Obama’s inauguration last January

Yahoo Releases New Search Pad Tool

Mike Shields — Tue, 07 Jul 2009 12:49:00 EDT

Yahoo has upped the ante with the release of Search Pad, a new tool designed to help users who are conducting multiple searches save and organize information.

Exec: Facebook to Be Worth 'Billions' in Five Years?

David Lawsky (Reuters) — Tue, 07 Jul 2009 09:42:00 EDT

Facebook will likely be posting billions of dollars in revenue in five years, up from about $500 million this year, according to Silicon Valley entrepreneur Mark Andreessen who sits on Facebook's board.

Microsoft's Young-Bean Song: Tap Traditional Metrics

Mike Shields — Mon, 06 Jul 2009 03:58:00 EDT

Such a shift is crucial for the digital ad medium’s growth, Song argues, particularly when it comes to convincing still-reluctant brand advertisers to shift more dollars online

Gaming Engagement Hits All-Time High

Colbern Uhl, The Hollywood Reporter — Mon, 06 Jul 2009 03:18:00 EDT

Compared with DVD purchasing and movie-going, gameplay and game purchasing show increases month-to-month since last year despite the recession, according to Nielsen

SBS Launches Music Site Debut Digital

Katy Bachman — Mon, 06 Jul 2009 02:18:00 EDT

Spanish Broadcasting System launched Monday (July 6) an integrated co-branding package for music artists called Debut Digital.

Nielsen Online: Kids Flocking to the Web

Mike Shields — Mon, 06 Jul 2009 12:27:00 EDT

As of May this year, the kids 2-11 audience had reached 16 million, or 9.5 percent of the active online universe.

Amid Upfronts, Brands Experiment Online

T.L. Stanley — Mon, 06 Jul 2009 08:58:00 EDT

Meet Simon, a laid-back groom who’s in way over his head in the world of wedding planning. And meet Rochelle, a budding bridezilla prone to shrieking meltdowns over flower arrangements. Watch these two head toward the Big Day, mockumentary style, and wackiness will no doubt ensue.

Danoo Acquires IdeaCast

Katy Bachman — Mon, 06 Jul 2009 07:01:00 EDT

In a deal designed to consolidate the highly fragmented digital out-of-home industry, Danoo has acquired IdeaCast from National CineMedia for undisclosed terms.

Time Inc.'s Maghound All Bark, No Bite?

Lucia Moses — Sun, 05 Jul 2009 01:05:00 EDT

When Time Inc. launched Maghound, its Web-based magazine subscription service, it was hailed as a promising innovation for the industry that would attract new magazine buyers with a Netflix-like approach.

Web Music Category Tunes to Audio, Visual Ad Models

Mike Shields — Sun, 05 Jul 2009 01:04:00 EDT

Michael Jackson’s death continues to resonate in the world of online music as fans flock to the Web to purchase his music—and stream tons of it for free, often without many ads.

Adding Mobile to the Mix

Katy Bachman — Sun, 05 Jul 2009 01:03:00 EDT

The nascent digital out-of-home medium is evolving from a one-way street to a two-way thoroughfare.

Sprint, NCM Ask Users to ‘R8’ Films in Triple Ad Play

Katy Bachman — Sun, 05 Jul 2009 01:02:00 EDT

As part of Sprint’s marketing for the new Palm Pre, on July 3 the company launched an interactive polling promotion called “r8 it” with National CineMedia.

Consortium Creates Self-regulating Guidelines for Web

Mike Shields — Thu, 02 Jul 2009 08:03:00 EDT

Looking to get out in front of potential heavy regulation from the U.S. Government, group unveils set of self-regulatory principles for behavioral targeting

Study: TV More Effective Ad Environment Than Online

Anthony Crupi — Wed, 01 Jul 2009 05:34:00 EDT

Cable & Telecommunications Association for Marketing and the research firm NeuroFocus found that TV earns high marks for emotional engagement, commercial recall and intent to purchase

Jokes.com Wants Amateur Standup Videos

Mike Shields — Wed, 01 Jul 2009 04:33:00 EDT

The site has rolled out a new monthly competition its calling Open Mic Challenge for wannabe Seinfelds' Web clips

Boston Globe Launches Digital Edition

Wed, 01 Jul 2009 11:28:00 EDT

The Boston Globe Wednesday announced the launch of "GlobeReader," a new digital edition.

Weather.com Sparks July 4th Channel

Mike Shields — Tue, 30 Jun 2009 07:47:00 EDT

Produced in conjunction with sponsor Jose Cuervo Tequila, the new channel features a mix of service editorial and lifestyle content

Joost to Reorg Biz Model; CEO Steps Down

Mike Shields — Tue, 30 Jun 2009 02:22:00 EDT

Joost—the mega-hyped and mostly disappointing online video platform—has announced that it will undergo a major shift in its business model, away from focusing on its consumer-aimed video site Joost.com toward becoming a back-end technology vendor for other media companies looking to distribute video on the Web. An undisclosed number of layoffs are expected.

YouTube Launches Web Journalism Training Hub

Tue, 30 Jun 2009 01:20:00 EDT

YouTube, the popular online video site, opened an online journalism training hub on Monday, featuring tips from Bob Woodward, Katie Couric and Arianna Huffington.