Mediaweek - Digital Downloads

Women Clicking for 'Virtual Currency' on Web

Stacy Straczynski — Tue, 10 Nov 2009 04:42:00 EST

Women are jumping at the chance to earn online points and virtual dollars, according to a new report from online marketing firm Q Interactive.

AOL Cuts About 100 Staffers

Mike Shields — Tue, 10 Nov 2009 12:26:00 EST

Layoffs are reportedly not part of a much larger restructuring that the embattled Web company is planning for either later this year or early next year

AppNexus Nets $5 Mil. in Funding

Brian Morrissey — Tue, 10 Nov 2009 12:06:00 EST

Online ad exchange platform AppNexus has added an extra $5 million in funding to help the company build out its product.

EA Posts $391 Million Loss

Paul Bond — Tue, 10 Nov 2009 12:04:00 EST

Electronic Arts said Monday that it lost $391 million in its fiscal second quarter and will lay off 1,500 people.

CNN.com Pulls Out All Stops for Oprah's Book Club Event

Mike Shields — Mon, 09 Nov 2009 02:26:00 EST

CNN.com has landed Chase as its exclusive sponsor of Monday’s live online event featuring Oprah Winfrey.

Google to Buy AdMob for $750 Mil.

Brian Morrissey — Mon, 09 Nov 2009 01:08:00 EST

Google has reached an agreement to buy mobile advertising network AdMob for $750 million.

Is Secret to Brand Social Popularity Discounting?

Brian Morrissey — Sun, 08 Nov 2009 06:02:00 EST

Brands are busily trying to figure out how to build their followings on social networks like Twitter and Facebook. The secret to success may lie in the most old school of marketing techniques: give people a deal.

Microsoft Sees Ad Potential in Xbox Live, Game Breaks

Mike Shields — Sun, 08 Nov 2009 01:07:00 EST

Though in-game advertising has never achieved the explosive growth that many predicted earlier in the decade, Microsoft believes it has cracked the code on how best to bring advertising into the vast video game universe.

Feature: Fox News' New Online Video 'Strategy'

Mike Shields — Sun, 08 Nov 2009 01:06:00 EST

Pro wrestling legend Mick Foley—better known as the leather masked “Mankind”—is discussing health care reform with Liz Peek, who pens the Wall Street Weekly column for the women’s community site wowOwow.

As MTV Web News Goes Shorter, Traffic Pops Up

Mike Shields — Sun, 08 Nov 2009 01:04:00 EST

During this past third quarter, MTV News drew 3.5 million uniques and nearly 10 million streams--increases of 40 percent and 88 percent, respectively

Ando Changes Internet Radio Ratings Metrics

Katy Bachman — Fri, 06 Nov 2009 04:27:00 EST

Ando Media, the sole provider of Internet radio ratings, changed the metrics it reports in its Webcast Metrics service beginning with the September monthly report. The new metrics are based on average minute session counts, a marked departure from the more familiar radio ratings based on a five-minute qualifier.

Social Media Users Tout Brands, Products

Alex Palmer — Fri, 06 Nov 2009 03:52:00 EST

Social media sites are on their way to becoming a brand’s best advertising medium, according to a new study.

News Corp.'s Miller: Will Display Ad Market Come Back?

Mike Shields — Thu, 05 Nov 2009 12:48:00 EST

The online display advertising market is seriously underperforming and urgently requires a higher level of sophistication, if it is ever going to earn its fair share of marketing spending.

ABC Site to Add 'Social' Tool for Online Video

Mike Shields — Wed, 04 Nov 2009 06:33:00 EST

ABC is introducing a new feature aimed at encouraging viewers who stream their favorite shows online to make the experience more social.

Weather Counts Down to Thanksgiving on Site

Mike Shields — Wed, 04 Nov 2009 03:36:00 EST

Weather.com has launched Countdown to Thanksgiving, a new branded entertainment section sponsored by Michelin.

Microsoft Unveils Major Redesign of MSN Portal

Mike Shields — Wed, 04 Nov 2009 12:03:00 EST

Microsoft’s Web portal MSN will on Wednesday (Nov. 4) unveil its most significant redesign in a decade, as the company looks to increase engagement on the property, while spurring more usage of its fledgling search product Bing.

quadrantONE Scores Top Advertisers for Lifestyle Net

Mike Shields — Wed, 04 Nov 2009 12:01:00 EST

quadrantONE has recently introduced a lifestyle vertical network that has scored several top advertisers.

Food Network Site Gets Ready for Thanksgiving

Stacy Straczynski — Tue, 03 Nov 2009 03:05:00 EST

The Food Network is getting into the giving spirit this November by making its Thanksgiving 2009 microsite the center of its digital strategy.

Cookie Jar Launching Kids Video Site

Paul Bond — Tue, 03 Nov 2009 11:11:00 EST

Jaroo comes to the Internet on Tuesday with the aim of being a sort of Hulu for kids.

Break, SoCo Pour Out Social Sportz Net Series

Mike Shields — Tue, 03 Nov 2009 12:01:00 EST

Southern Comfort has tapped Break Media to produce Social Sportz Net, an eight-episode Web series aimed at associating the brand with holiday parties typically hosted and attended by young men.

Mayor Bloomberg Taps Google in Reelection Bid

Mike Shields — Mon, 02 Nov 2009 08:38:00 EST

New York City Mayor Michael Bloomberg is turning to Google for a last-minute ad blitz on the eve of Election Day.

Time Inc. Digital's Vivek Shah to Step Down

Mike Shields — Mon, 02 Nov 2009 08:32:00 EST

The 15-year Time veteran has not announced his next move but insisted that his imminent departure was his choice and that his next landing spot would be in the digital media space.

TV Nets Tap Google's 'Video Box' for Series Boost

Mike Shields — Sun, 01 Nov 2009 01:08:00 EST

The new fall TV season, though lacking a true breakout hit, has provided a boost to Google’s new Video Plus Box ad unit.

Obama Taps iVillage to Spread Health Care Message

Mike Shields — Fri, 30 Oct 2009 09:32:00 EDT

On Friday (Oct. 30) the women-aimed service and community site will hear directly from secretary of Health and Human Services Kathleen Sebelius via a White House produced video

NBA League Pass Taps Into Google’s Android

Mike Shields — Thu, 29 Oct 2009 04:42:00 EDT

Users can purchase a full season pass via the Android Market—Google’s answer to Apple’s App Store—for $39.99

Studio One Networks Creates Content for P&G

Mike Shields — Thu, 29 Oct 2009 12:14:00 EDT

The new Life & Beauty editorial, aimed at women aged 21 to 34, consists of service-oriented information on topics such as health, beauty, nutrition and family

Google Unveils New Music Search Capabilities

Antony Bruno — Thu, 29 Oct 2009 09:27:00 EDT

Search engine giant Google has unveiled expansive new music search capabilities designed to not only facilitate music discovery, streams and sales, but also drive traffic to several digital music services selected as content providers for the newly launched initiative.

TLC Preps Web Series with Cake Boss Buddy Valastro

Mike Shields — Wed, 28 Oct 2009 04:53:00 EDT

The new short form show, which is being sponsored by Hunts, will feature Valastro presenting old school Italian recipes

Beliefnet's Steven Waldman Takes FCC Position

Mike Shields — Wed, 28 Oct 2009 03:45:00 EDT

Has been named Senior Advisor to the Chairman of the FCC—that chairman being Julius Genachowski

CBS Interactive's CEO Quincy Smith Leaving Post

Georg Szalai — Wed, 28 Oct 2009 01:50:00 EDT

Quincy Smith will leave his post as CEO of CBS Interactive in January as he starts an independent advisory business, CBS Corp. said Wednesday.