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<title>Adweek Feed</title>
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<description>Breaking News in Advertising, Media and Technology</description>
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    <title><![CDATA[Lenovo Taps Becky G and AI to Turn Soccer Kits Into Art]]></title>
    <description><![CDATA[Lenovo appoints artists, designers, and filmmakers as creative directors of five soccer clubs across the U.S., China, Brazil, and Italy. ]]></description>
    <dc:creator><![CDATA[Brittaney Kiefer]]></dc:creator>
    <link>https://www.adweek.com/creativity/lenovo-taps-becky-g-and-ai-to-turn-soccer-kits-into-art/</link>
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    <category><![CDATA[Creative Advertising]]></category>
    <category><![CDATA[World Cup]]></category>
    <pubDate>Thu, 30 Apr 2026 08:00:00 +0000</pubDate>
</item>
<item>
    <title><![CDATA[Vue Calls on Taika Waititi to Lure Audiences Back to Movie Theaters]]></title>
    <description><![CDATA[Cinema operator Vue and director Taika Waititi want to bring audiences back by reminding them of the power of the big screen. ]]></description>
    <dc:creator><![CDATA[Brittaney Kiefer]]></dc:creator>
    <link>https://www.adweek.com/creativity/vue-calls-on-taika-waititi-to-lure-audiences-back-to-movie-theaters/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1942777</guid>
    <category><![CDATA[Creative Advertising]]></category>
    <category><![CDATA[Library]]></category>
    <pubDate>Thu, 30 Apr 2026 06:00:00 +0000</pubDate>
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    <title><![CDATA[Inside Claire&#8217;s Comeback Plan: Squishies, ASMR and Reclaiming Girlhood]]></title>
    <description><![CDATA[Claire's unveils summer campaign and new brand mission amid marketing overhaul. ]]></description>
    <dc:creator><![CDATA[Brittaney Kiefer]]></dc:creator>
    <link>https://www.adweek.com/creativity/inside-claires-comeback-plan-squishies-asmr-and-reclaiming-girlhood/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1942564</guid>
    <category><![CDATA[Creativity x Culture]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Retail News]]></category>
    <pubDate>Thu, 30 Apr 2026 06:00:00 +0000</pubDate>
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    <title><![CDATA[AMC Comes Into Upfront With Bite, New Ways to Work With Advertisers]]></title>
    <description><![CDATA[AMC Global Media showcases new ad opportunities around sports and franchises at upfront.]]></description>
    <dc:creator><![CDATA[Bill Bradley]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/amc-upfront-new-ways-to-work-with-advertisers/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1942655</guid>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[TV Upfronts]]></category>
    <pubDate>Wed, 29 Apr 2026 20:30:00 +0000</pubDate>
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    <title><![CDATA[Publisher Traffic Is Surging From an Unlikely Source]]></title>
    <description><![CDATA[Push notifications and peer-to-peer sharing have grown dramatically, according to proprietary Chartbeat data shared with ADWEEK.]]></description>
    <dc:creator><![CDATA[Mark Stenberg]]></dc:creator>
    <link>https://www.adweek.com/media/publisher-traffic-surging-push-notifications-peer-sharing/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1942174</guid>
    <category><![CDATA[General]]></category>
    <category><![CDATA[Media News]]></category>
    <pubDate>Wed, 29 Apr 2026 19:00:00 +0000</pubDate>
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    <title><![CDATA[Amazon Hits $70 Billion in Ad Revenue Over the Past 12 Months]]></title>
    <description><![CDATA[AWS growth rate continues to accelerate, driven by the ecommerce giant's AI services.]]></description>
    <dc:creator><![CDATA[Kathryn Lundstrom]]></dc:creator>
    <link>https://www.adweek.com/commerce/amazon-hits-70-billion-in-ad-revenue-over-the-past-12-months/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1943016</guid>
    <category><![CDATA[Ad Tech Industry News]]></category>
    <category><![CDATA[Advertising News]]></category>
    <category><![CDATA[Advertising/Marketing]]></category>
    <category><![CDATA[Amazon News]]></category>
    <category><![CDATA[Earnings Reports]]></category>
    <category><![CDATA[Ecommerce News]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Retail Media Networks]]></category>
    <category><![CDATA[Retail News]]></category>
    <pubDate>Wed, 29 Apr 2026 18:47:36 +0000</pubDate>
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    <title><![CDATA[Former X CEO Linda Yaccarino: ‘X’s Ads Business is Not Falling Short’]]></title>
    <description><![CDATA[Former X CEO Linda Yaccarino defended the platform’s cultural and advertising relevance despite steep revenue declines under Elon Musk.]]></description>
    <dc:creator><![CDATA[Kendra Barnett]]></dc:creator>
    <link>https://www.adweek.com/media/former-x-ceo-linda-yaccarino-xs-ads-business-is-not-falling-short/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1943033</guid>
    <category><![CDATA[Ad Tech Industry News]]></category>
    <category><![CDATA[AI News]]></category>
    <category><![CDATA[Artificial Intelligence]]></category>
    <category><![CDATA[Exclusive]]></category>
    <category><![CDATA[General]]></category>
    <category><![CDATA[Health and Wellness]]></category>
    <category><![CDATA[Leadership &amp; Talent]]></category>
    <category><![CDATA[Media News]]></category>
    <category><![CDATA[Platforms]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Social Media]]></category>
    <category><![CDATA[Technology]]></category>
    <pubDate>Wed, 29 Apr 2026 17:19:46 +0000</pubDate>
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    <title><![CDATA[Week of April 20 Morning News Ratings: GMA Shrinks Today&#8217;s Demo Lead]]></title>
    <description><![CDATA[All three networks registered positive week-to-week movement in the advertiser-coveted demo.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/tvnewser/week-of-april-20-2026-morning-news-ratings/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1942949</guid>
    <category><![CDATA[ABC]]></category>
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    <category><![CDATA[Ratings]]></category>
    <pubDate>Wed, 29 Apr 2026 16:52:25 +0000</pubDate>
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    <title><![CDATA[Week of April 20 Evening News Ratings: WNT Only Broadcast With Week-to-Week Growth]]></title>
    <description><![CDATA[CBS News finishes below 4 million total viewers for three weeks straight.
]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/tvnewser/week-of-april-20-2026-evening-news-ratings/</link>
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    <category><![CDATA[CBS]]></category>
    <category><![CDATA[Evening News]]></category>
    <category><![CDATA[NBC]]></category>
    <category><![CDATA[Ratings]]></category>
    <pubDate>Wed, 29 Apr 2026 16:29:34 +0000</pubDate>
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    <title><![CDATA[Retail Media Silos, Measurement, and Misconceptions Continue to Stymie Growth]]></title>
    <description><![CDATA[During an ADWEEK House group chat during POSSIBLE in Miami, executives from retail and commerce media networks, brands, and adtech companies took the stage to discuss challenges related to profitability, measurement, collaboration, and standardization.]]></description>
    <dc:creator><![CDATA[Kathryn Lundstrom]]></dc:creator>
    <link>https://www.adweek.com/commerce/retail-media-silos-measurement-and-misconceptions-continue-to-stymie-growth/</link>
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    <category><![CDATA[Branding]]></category>
    <category><![CDATA[Brands]]></category>
    <category><![CDATA[Ecommerce News]]></category>
    <category><![CDATA[POSSIBLE]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Retail Media Networks]]></category>
    <category><![CDATA[Retail News]]></category>
    <pubDate>Wed, 29 Apr 2026 14:38:17 +0000</pubDate>
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