Mediaweek - Media Agencies and Research

Arbitron Compiles CPO Population Estimates

Katy Bachman — Thu, 16 Jul 2009 03:20:00 EDT

Arbitron said Thursday (July 16) it was the first research company to compile population estimates for cell phone-only households down to the market level.

Survey: Consumers Don't Hate Ads

Mark Dolliver — Thu, 16 Jul 2009 10:20:00 EDT

They may not quite be grateful for advertising.

MTV Nets Touts Shorter Web Video Ads

Mike Shields — Wed, 15 Jul 2009 04:13:00 EDT

The company on Wednesday (July 15) announced the results of an elaborate study on online video advertising called Project Inform—one that sought to find a better ad standard for the burgeoning medium

UM Wins $100 Mil. Schwab Account

Steve McClellan — Tue, 14 Jul 2009 11:30:00 EDT

Discount brokerage Charles Schwab has awarded its estimated $100 million media buying and planning account to Interpublic Group's Universal McCann after a review, the client has confirmed.

Rentrak Signs on HSN for 'Essentials' Deal

Katy Bachman — Mon, 13 Jul 2009 04:48:00 EDT

Rentrak, one of several companies offering TV measurement services based on set-top box data, announced Monday (July 13) it had signed on Home Shopping Network for its line of TV Essentials services.

Magna: Total Media Market Growth Stalled Until 2011?

Steve McClellan — Mon, 13 Jul 2009 10:35:00 EDT

A new forecast from Magna, the research and marketplace intelligence arm of Interpublic Group's Mediabrands, predicts that the ad recession will continue for another two years, with total market growth not showing up until the second half of 2011.

C3-NFL Ratings Scrimmage

Steve McClellan — Mon, 13 Jul 2009 05:47:00 EDT

A Nielsen client letter issued last week has sparked a new debate about whether it's time for TV sports ads to be bought and sold using the two-year-old C3 ratings system

Steve Sternberg Out at Magna

Steve McClellan, Adweek — Fri, 10 Jul 2009 04:45:00 EDT

A 27-year Interpublic veteran, Sternberg had been exec vp audience analysis at IPG’s research and marketplace intelligence unit, Magna, which has been undergoing a transformation over the past year

American Public: Media Overdid MJ Coverage

Noreen O'Leary — Wed, 08 Jul 2009 11:28:00 EDT

Nearly two out of every three Americans said news organizations gave too much coverage to the sudden death of Michael Jackson in the days following his June 25 heart attack in Los Angeles, according to the Pew Research Center for the People & the Press.

Study: Mobile Media Soars, Marketers Must Adapt

Steve McClellan — Wed, 08 Jul 2009 11:24:00 EDT

One out of every seven minutes of media consumption today takes place via mobile devices, according to new research from IPG's Universal McCann and AOL.

Zenith Again Downgrades Global, N.A. Ad Forecasts

Steve McClellan — Mon, 06 Jul 2009 01:01:00 EDT

For the second time this year, Publicis Groupe media agency network Zenith Optimedia has downgraded its 2009 global and North American ad spending forecasts.

Study: TV More Effective Ad Environment Than Online

Anthony Crupi — Wed, 01 Jul 2009 05:34:00 EDT

Cable & Telecommunications Association for Marketing and the research firm NeuroFocus found that TV earns high marks for emotional engagement, commercial recall and intent to purchase

Nielsen: 1.7 Million Still Unready for DTV

Katy Bachman — Wed, 01 Jul 2009 04:05:00 EDT

Since the June 12 transition to digital television, more than 800,000 homes have taken action to receive digital broadcasts, according to the latest count from Nielsen. As of June 28, 1.7 million or 1.5 percent of U.S. homes still remain completely unready for digital TV.

BIA Lowers TV Stations Forecast

Katy Bachman — Wed, 01 Jul 2009 11:04:00 EDT

BIA Advisory Services Wednesday (July 1) lowered its 2009 revenue forecast for TV stations from 15 percent to a 17.3 percent decline. The revised forecast of $16.6 billion is the lowest annual revenue for the TV station industry since 1995.

Microsoft Office Shifts to JWT

Noreen O'Leary and Andrew McMains — Wed, 01 Jul 2009 09:47:00 EDT

In a major realignment of its agency roster, Microsoft is shifting ad chores on its Office business suite to WPP Group's JWT, according to sources.

Bristol-Myers Squibb Awards Media to MediaVest

Steve McClellan — Tue, 30 Jun 2009 01:25:00 EDT

Bristol-Myers Squibb has awarded its media assignment to Publicis Groupe's MediaVest after a review, the client has confirmed.

MPG Gets LVMH's $185 Mil. Media Account

Steve McClellan — Tue, 30 Jun 2009 11:07:00 EDT

Paris-based luxury goods and fragrance marketer LVMH has awarded its U.S. media chores to Havas' MPG after a review that lasted nearly four months, according to sources.

Report: Ad Execs Stymied by DVR Ad Skipping

Anthony Crupi — Mon, 29 Jun 2009 04:38:00 EDT

The four-part report, “Advertising in the DVR Age,” reveals that 83 percent of marketers surveyed believe the increased adoption of DVRs will negatively impact the effectiveness of TV advertising in the course of the next three years

Dish Network to Launch Ad System

Steve McClellan — Mon, 29 Jun 2009 09:55:00 EDT

Dish Network, working with WPP's GroupM and advanced TV technology firm Invidi, will launch an addressable advertising system over the satellite network later this year or in early 2010, according to sources familiar with the plans.

Research Companies Dig Deeper Into Set-Top TV Ratings Data

Katy Bachman — Sun, 28 Jun 2009 01:05:00 EDT

Five years ago, mining set-top-box data to glean TV ratings was a glimmer in the eye of media researchers. Today, it’s on the verge of becoming part of the TV currency, perhaps even replacing it. Set-top-box (STB) data gives researchers, many at last week’s Advertising Research Foundation conference, heart palpitations. Imagine: near-census-size samples that dwarf the 18,000 household panel that forms the basis of Nielsen’s national TV ratings.

Julius Genachowski to Head FCC

Katy Bachman — Fri, 26 Jun 2009 09:31:00 EDT

The Federal Communications Commission is finally getting a new chairman and will soon be operating at full force with five Commissioners.

Google Rolls Out AdSense for Mobile Apps

Mike Shields — Wed, 24 Jun 2009 03:23:00 EDT

Google is extending its ubiquitous Web advertising platform AdSense into the exploding mobile applications space.

GroupM 2010 Forecast: 6.1% Ad Decline

Steve McClellan — Wed, 24 Jun 2009 10:59:00 EDT

If you think 2009 is dismal from an ad-spending perspective, just wait until next year. A fresh forecast from WPP's GroupM unit predicts that measured-media expenditures in North America in 2010 will drop 6.1 percent to $151 billion, following a 4.2 percent decline this year to $160 billion.

Updated II: Arbitron to Launch TV Metric

Katy Bachman — Tue, 23 Jun 2009 09:57:00 EDT

Arbitron is betting it can launch a successful out-of-home TV service just months after Nielsen suspended its out-of-home venture with Integrated Media Measurement Inc. Called ARB-TV, a custom suite of audience measurement services will leverage the installed portable people meter radio panels to also track out-of-home viewing to traditional TV.

Wetpaint to Track Online Interest in TV

James Hibberd — Mon, 22 Jun 2009 02:29:00 EDT

Web site creation service Wetpaint has launched a measurement system that tracks fan interest in popular TV shows.

GM: No Ad Spend Cutback During Bankruptcy

Editor & Publisher staff report — Mon, 22 Jun 2009 02:01:00 EDT

General Motors has signaled that it will not radically cut back on its advertising budget because it is in bankruptcy.

Study: Consumers More Fickle in Down Economy

Katy Bachman — Mon, 22 Jun 2009 09:28:00 EDT

When it comes to brand loyalty in a down economy, consumers are more fickle than devoted. For the average packaged goods brand, less than half of loyal consumers, or 48 percent, remained loyal from 2007 to 2008, according to a new study released Monday (June 22) by Catalina Marketing in conjunction with the CMO Council.

Nielsen: OOH Viewing Boosts Nat'l TV Audience

Katy Bachman — Sun, 21 Jun 2009 01:01:00 EDT

Anyone who has watched a big game in a sports bar or cable news in the airport knows that not all TV viewing occurs at home. In fact, viewing outside of the home boosts the total national TV audience by 2.6 percent, according to Nielsen's final report from its co-branded Out-of-Home service with Integrated Media Measurement, which was suspended in November.

SMG Goes Online With TVB's ePort

Katy Bachman — Wed, 17 Jun 2009 03:15:00 EDT

The Television Bureau of Advertising's e-business platform received its first electronic orders from Starcom MediaVest Group, the biggest agency yet to go online with ePort. SMG is connecting to ePort through its media buying system, MediaBank, which has incorporated ePort's open standards into its system.

Rentrak Taps Bill Livek as CEO

Katy Bachman — Wed, 17 Jun 2009 03:10:00 EDT

Media and marketing research veteran Bill Livek has joined Rentrak Corp. as chief executive officer and a director of the company. Most recently, Livek served as co-president of Experian Research Services, where he collaborated on the design and launch of Experian's adressable advertising service.