Mediaweek - News

MTV Nets Touts Shorter Web Video Ads

Mike Shields — Wed, 15 Jul 2009 04:13:00 EDT

The company on Wednesday (July 15) announced the results of an elaborate study on online video advertising called Project Inform—one that sought to find a better ad standard for the burgeoning medium

MTV Nets Touts Shorter Web Video Ads

Mike Shields — Wed, 15 Jul 2009 04:13:00 EDT

Long John Silver’s Dives Into Shark Week Microsite

Anthony Crupi — Wed, 15 Jul 2009 04:06:00 EDT

Ads for the Louisville-based chain will go live today (July 15) and will remain up on Discovery's Shark Week site through August 31

Long John Silver’s Dives Into Shark Week Microsite

Anthony Crupi — Wed, 15 Jul 2009 04:06:00 EDT

Ads for the Louisville-based chain will go live today (July 15) and will remain up on Discovery's Shark Week site through August 31

NBC Reups With NHL

James Hibberd — Wed, 15 Jul 2009 03:15:00 EDT

Coming off a year of record NHL viewership, NBC has made a deal to continue airing pro hockey games through the 2010-11 season.

TMZ's June Traffic Soars With Jackson Scoop, Coverage

Mike Shields — Wed, 15 Jul 2009 01:49:00 EDT

The site reached a record 11.7 million unique users last month, representing a surge of 31 percent versus the 8.9 million users reached during the same month last year

Revision3 Rolls Out HD Nation

Mike Shields — Wed, 15 Jul 2009 01:35:00 EDT

Self-described Internet TV company Revision3 has rolled out HD Nation, a new weekly service-oriented series centered on HD content and technology.

Microsoft's Bing Faces Uphill Battle

Brian Morrissey — Wed, 15 Jul 2009 01:10:00 EDT

Microsoft's effort to compete with Google in search is off to a mixed start, as a big ad push built strong awareness and motivated user trials but showed little evidence of loosening Google's stranglehold on the market.

Nielsen Radio Samples Top Arbitron

Katy Bachman — Wed, 15 Jul 2009 11:55:00 EDT

While Arbitron is busy defending the portable people meter ratings service in Miami and other top markets, Nielsen is taking the opportunity to tout its new radio ratings service in small and midsize markets.

Oxygen Bows Music Initiative

Anthony Crupi — Wed, 15 Jul 2009 11:54:00 EDT

NBC Universal’s Oxygen is breaking into song this summer, launching a new music initiative designed to introduce the network’s girl-power demo to a roster of emerging artists.

Gannett Co. Posts Q2 Profit

Mark Fitzgerald — Wed, 15 Jul 2009 10:21:00 EDT

Gannett Co. beat expectations by reporting a second-quarter profit Wednesday of $70.5 million, or 30 cents a share, from a second-quarter 2008 loss of $2.29 billion, or $10.03 a share, that included a huge impairment charge.

AOL Acquires Mixed Martial Arts Site

Mike Shields — Wed, 15 Jul 2009 12:01:00 EDT

AOL is diving deeper into the fast-growing world of Mixed Martial Arts with the acquisition of the independent enthusiast site MMAFighting.com.

Florida A.G. Files Suit Against Arbitron

Katy Bachman — Tue, 14 Jul 2009 07:37:00 EDT

Arbitron's problems with the rollout of its portable people meter service just won't go away.

Telemundo, Ford Team for Cross-Platform Microseries

Steve McClellan — Tue, 14 Jul 2009 07:32:00 EDT

Spanish-language network Telemundo is teaming with Ford Motor Co. on a new 20-episode, cross-platform microseries for TV, cable, online and mobile to promote the launch of the carmaker’s 2010 Fusion brand.

CN to Wine (and Dine) Users With New e-Commerce Play

Lucia Moses — Tue, 14 Jul 2009 05:22:00 EDT

Condé Nast is adding a click-to-buy option for wine lovers at its food site Epicurious.com, the first of several e-commerce partnerships it plans to launch on its Web sites this year.

NYT Co. to Sell Off $45 Million in Radio Stations

Katy Bachman — Tue, 14 Jul 2009 03:53:00 EDT

In a complicated deal, financially troubled The New York Times Co. has agreed to sell WQXR-FM to Univision Radio and WNYC Radio for $45 million.

Eureka Nabs Key Demo Win for SyFy

Anthony Crupi — Tue, 14 Jul 2009 03:20:00 EDT

The July 10 episode drew 1.32 million adults 25-54, making it cable’s most-watched program among the demo during the time period

CBS Radio Launches Two Sports Stations

Katy Bachman — Tue, 14 Jul 2009 01:59:00 EDT

CBS Radio is setting itself up as a sports powerhouse in radio. On Tuesday (July 14), the group announced its two newest sports stations in Washington, D.C. and Boston, giving the group a total of 12 sports stations in the top 15 markets.

USA Continues Weekly Ratings Run

Anthony Crupi — Tue, 14 Jul 2009 01:56:00 EDT

TNT’s The Closer once again was the most-watched program on ad-supported cable, averaging 6.05 million viewers in its Monday 9 p.m. time slot.

St. Louis Papers' Site Draws Record 'All-Star' Traffic

Joe Strupp — Tue, 14 Jul 2009 01:48:00 EDT

Massive preview coverage of tonight's Major League Baseball All-Star Game in St. Louis drew record Web traffic for the St. Louis Post-Dispatch Monday, according to editor Arnie Robbins.

BET, Grey Goose Launch 'Icons' Series

Lindsay Gordon — Tue, 14 Jul 2009 12:46:00 EDT

BET Networks, in conjunction with Grey Goose vodka, will debut a TV and concert series dubbed Rising Icons on July 27.

UM Wins $100 Mil. Schwab Account

Steve McClellan — Tue, 14 Jul 2009 11:30:00 EDT

Discount brokerage Charles Schwab has awarded its estimated $100 million media buying and planning account to Interpublic Group's Universal McCann after a review, the client has confirmed.

ImpreMedia Streams Sotomayor Hearings

Tue, 14 Jul 2009 11:25:00 EDT

In an agreement with PBS, ImpreMedia on Monday began carrying the PBS NewsHour feed of the Senate confirmation hearings of Supreme Court nominee Sonia Sotomayor translated into Spanish.

The Wall Street Journal Floats Fins.com

Mike Shields — Tue, 14 Jul 2009 11:25:00 EDT

New job search site targeted at financial professionals blends a mix of job listings, recruitment ads and career related editorial

Hearst Launches Company-Wide Investigative Project

Joe Strupp — Tue, 14 Jul 2009 11:22:00 EDT

A Hearst-wide investigative project that includes participation from seven of the chain's newspapers as well as many of its television stations is set to be published in less than two weeks, according to editors.

McGraw-Hill Considering All 'Options' for BusinessWeek

Lucia Moses — Mon, 13 Jul 2009 05:15:00 EDT

Following speculation that it was seeking a buyer for BusinessWeek, The McGraw-Hill Cos. announced it was “exploring strategic options” for the struggling magazine.

Report: Viewers Will Pay for Online Video

Mike Shields — Mon, 13 Jul 2009 05:10:00 EDT

Strategy Analytics says consumer spending on Web video content will reach $3.8 billion in 2009, besting the $3.5 billion in online video ad revenue expected this year

Rentrak Signs on HSN for 'Essentials' Deal

Katy Bachman — Mon, 13 Jul 2009 04:48:00 EDT

Rentrak, one of several companies offering TV measurement services based on set-top box data, announced Monday (July 13) it had signed on Home Shopping Network for its line of TV Essentials services.

Rentrak Signs on HSN for 'Essentials' Deal

Katy Bachman — Mon, 13 Jul 2009 04:48:00 EDT

Rentrak, one of several companies offering TV measurement services based on set-top box data, announced Monday (July 13) it had signed on Home Shopping Network for its line of TV Essentials services.

New York Takes Grub Street National

Mike Shields — Mon, 13 Jul 2009 04:33:00 EDT

New York magazine is taking its popular restaurant-themed blog franchise Grub Street and going national.