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<title>Adweek Feed</title>
<link>https://www.adweek.com</link>
<description>Breaking News in Advertising, Media and Technology</description>
<copyright>Copyright 2026</copyright>
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    <title><![CDATA[Adidas&#8217; World Cup Win Comes at a Cost as Q2 Marketing Spend Tops $1 Billion]]></title>
    <description><![CDATA[Adidas' Q2 marketing spend hit more than $1 billion as it went all in on the tournament with some help from Timothée Chalamet.]]></description>
    <dc:creator><![CDATA[Rebecca Stewart]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/adidas-world-cup-win-comes-at-a-cost-as-q2-marketing-spend-tops-1-billion/</link>
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    <category><![CDATA[Earnings Reports]]></category>
    <category><![CDATA[Fashion News]]></category>
    <category><![CDATA[World Cup]]></category>
    <pubDate>Thu, 30 Jul 2026 07:27:37 +0000</pubDate>
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    <title><![CDATA[Meta’s Tepid Revenue Outlook Undercuts its AI Spending Spree]]></title>
    <description><![CDATA[The numbers $60.8 billion: Meta’s Q2 revenue, up 28% year over year (YoY). $59.36 billion: Quarterly ad revenue, above analyst estimates of $59.07 billion. Meanwhile, the average price per ad [&hellip;]]]></description>
    <dc:creator><![CDATA[Kendra Barnett]]></dc:creator>
    <link>https://www.adweek.com/media/metas-tepid-revenue-outlook-undercuts-its-ai-spending-spree/</link>
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    <category><![CDATA[AI News]]></category>
    <category><![CDATA[Artificial Intelligence]]></category>
    <category><![CDATA[Earnings Reports]]></category>
    <category><![CDATA[Media News]]></category>
    <category><![CDATA[Platforms]]></category>
    <category><![CDATA[Software/Technology]]></category>
    <category><![CDATA[Technology]]></category>
    <pubDate>Wed, 29 Jul 2026 19:17:59 +0000</pubDate>
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    <title><![CDATA[Streaming Platforms Are Looking For Their Wordle]]></title>
    <description><![CDATA[Netflix, LG, and Samsung are betting that free, low-friction gaming could provide a valuable boost to engagement.]]></description>
    <dc:creator><![CDATA[Mark Stenberg]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/streaming-platforms-gaming-wordle-netflix-lg-samsung/</link>
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    <category><![CDATA[Gaming News]]></category>
    <category><![CDATA[General]]></category>
    <pubDate>Wed, 29 Jul 2026 19:00:00 +0000</pubDate>
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    <title><![CDATA[Week of July 20 Morning News Ratings: Today Squeaks by GMA in Total Viewers]]></title>
    <description><![CDATA[But GMA shrinks Today's demo lead.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/tvnewser/week-of-july-20-2026-morning-news-ratings/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1954115</guid>
    <category><![CDATA[ABC]]></category>
    <category><![CDATA[CBS]]></category>
    <category><![CDATA[Morning Shows]]></category>
    <category><![CDATA[Mornings]]></category>
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    <category><![CDATA[Ratings]]></category>
    <pubDate>Wed, 29 Jul 2026 16:52:36 +0000</pubDate>
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    <title><![CDATA[Week of July 20 Evening News Ratings: CBS Evening News Gets Gains]]></title>
    <description><![CDATA[ABC News and NBC News maintain strong leads.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/tvnewser/week-of-july-20-2026-evening-news-ratings/</link>
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    <category><![CDATA[ABC]]></category>
    <category><![CDATA[CBS]]></category>
    <category><![CDATA[Evening News]]></category>
    <category><![CDATA[NBC]]></category>
    <category><![CDATA[Ratings]]></category>
    <pubDate>Wed, 29 Jul 2026 11:39:47 +0000</pubDate>
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    <title><![CDATA[Elon Musk’s X and WFA End Multiyear Legal Spat]]></title>
    <description><![CDATA[X's lawsuit against the nonprofit organization incited wider debate about the influence that advertisers may be able to exert on right-leaning media.]]></description>
    <dc:creator><![CDATA[Kendra Barnett]]></dc:creator>
    <link>https://www.adweek.com/media/elon-musks-x-and-wfa-end-multiyear-legal-spat/</link>
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    <category><![CDATA[Media News]]></category>
    <category><![CDATA[Platforms]]></category>
    <category><![CDATA[Politics]]></category>
    <category><![CDATA[Software/Technology]]></category>
    <category><![CDATA[Technology]]></category>
    <pubDate>Wed, 29 Jul 2026 10:51:22 +0000</pubDate>
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    <title><![CDATA[Reese&#8217;s Oreo Casts Lindsay Lohan as a Twin Whisperer in Nod to Her Parent Trap Past]]></title>
    <description><![CDATA[A nostalgic ad from Reese's Oreo unites Lindsay Lohan, Amy Sedaris, and Patricia Arquette.]]></description>
    <dc:creator><![CDATA[Brittaney Kiefer]]></dc:creator>
    <link>https://www.adweek.com/creativity/reeses-oreo-casts-lindsay-lohan-as-a-twin-whisperer-in-nod-to-her-parent-trap-past/</link>
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    <category><![CDATA[Creative Advertising]]></category>
    <category><![CDATA[Creativity x Culture]]></category>
    <category><![CDATA[Food Industry News]]></category>
    <pubDate>Wed, 29 Jul 2026 10:44:16 +0000</pubDate>
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    <title><![CDATA[Saylor Launches Creator Studio Fleet, Led by Former Amazon Ads Exec]]></title>
    <description><![CDATA[The agency has tapped Nneka Enurah Lee to grow the practice, reflecting how central creators have become to social strategy.]]></description>
    <dc:creator><![CDATA[Mark Stenberg]]></dc:creator>
    <link>https://www.adweek.com/agencies/saylor-creator-studio-fleet/</link>
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    <category><![CDATA[Agencies]]></category>
    <category><![CDATA[Influencers &amp; Creators]]></category>
    <pubDate>Wed, 29 Jul 2026 07:00:00 +0000</pubDate>
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    <title><![CDATA[Walmart and Amazon Are Battling for Streaming TV Budgets. Here’s How Their Offerings Break Down]]></title>
    <description><![CDATA[With Vibe.co and Vizio, Walmart is chasing the omnichannel playbook Amazon pioneered.]]></description>
    <dc:creator><![CDATA[Lauren Johnson]]></dc:creator>
    <link>https://www.adweek.com/commerce/walmart-and-amazon-are-battling-for-streaming-tv-budgets-heres-how-their-offerings-break-down/</link>
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    <category><![CDATA[Amazon News]]></category>
    <category><![CDATA[Ecommerce News]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Retail Media Networks]]></category>
    <category><![CDATA[Retail News]]></category>
    <pubDate>Wed, 29 Jul 2026 06:00:00 +0000</pubDate>
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    <title><![CDATA[Higgsfield Names Mariam Asmar as First Enterprise Marketing Exec]]></title>
    <description><![CDATA[The $1.3 billion startup named the former Braze and McCann exec to the newly created role]]></description>
    <dc:creator><![CDATA[Trishla Ostwal]]></dc:creator>
    <link>https://www.adweek.com/media/higgsfield-names-mariam-asmar-as-first-enterprise-marketing-exec/</link>
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    <category><![CDATA[Exclusive]]></category>
    <category><![CDATA[Leadership &amp; Talent]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Wed, 29 Jul 2026 06:00:00 +0000</pubDate>
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