Mediaweek - Out There

Forecast Downgraded for DOOH

Katy Bachman — Tue, 10 Nov 2009 10:01:00 EST

Even digital out-of-home, one of the fastest-growing media, was not immune to the effects of the economy in 2009.

Clear Channel Outdoor Taps Reichig for Exec Post

Katy Bachman — Mon, 09 Nov 2009 10:56:00 EST

Debbie Reichig joined Clear Channel Outdoor Monday (Nov. 9) as senior vp of business development and marketing, a newly created position. In her new role, Reichig will be responsible for client development and helping clients market their brands.

Cinema Advertising Down 12% in Q3

Katy Bachman — Fri, 06 Nov 2009 10:25:00 EST

After bucking the downward trend of most media, cinema advertising took a hit in third quarter. Cinema rep firm National CineMedia reported late Thursday (Nov. 6) advertising down nearly 12 percent to $88.3 million in third quarter.

ABC to Handle Sales for 'American Eagle' Sign

Katy Bachman — Thu, 05 Nov 2009 04:22:00 EST

ABC Regional Sports and Entertainment Sales announced Thursday (Nov. 5) an exclusive deal to handle sales for American Eagle Outfitters’ new electronic sign in New York City’s Times Square.

Lamar Beats Expectations With Q3 Output

Katy Bachman — Thu, 05 Nov 2009 02:38:00 EST

Lamar Advertising, the nation’s third largest outdoor media company, reported third-quarter earnings Thursday (Nov. 5) that beat analyst expectations and offered plenty of optimism that a turnaround was underway in outdoor advertising.

Forecast: Digital Out-of-Home to Skyrocket Ahead

Katy Bachman — Wed, 04 Nov 2009 03:48:00 EST

Digital out-of-home advertising will reach $2.2 billion this year, hitting $3.7 billion by 2013.

According to a BIA/Kelsey forecast released Wednesday (Nov. 4), the segment, which includes digital billboards and place-based networks, will grow at an annual rate of 13.5 percent, outpacing traditional out of home’s 1.4 percent growth rate.

7-Eleven Launches 'TV' Service

Katy Bachman — Tue, 03 Nov 2009 04:57:00 EST

7-Eleven, home of the Slurpee and the Big Gulp, announced Tuesday (Nov. 3) the launch 7-Eleven TV.

Zoom Acquires Gym Screen Media

Katy Bachman — Tue, 03 Nov 2009 10:41:00 EST

Zoom Media Corp. continues to grow its digital out-of-home portfolio in fitness venues, announcing Tuesday (Nov. 3) it had acquired Gym Screen Media (Gym TV), a 160 venue digital channel in high-end fitness centers in the U.K.

National Cinemedia Expands Preshow Ad Net

Katy Bachman — Thu, 29 Oct 2009 02:56:00 EDT

Cinema rep firm National Cinemedia expanded its preshow advertising network, signing multi-year agreements with Cobb Theatres, Galaxy Theatres and Storyteller Theatres Corp.

Screenvision to Roll Out Live Feed in 300 Theaters

Katy Bachman — Mon, 26 Oct 2009 02:24:00 EDT

Taking advantage of off-peak movie hours, Screenvision announced Monday (Oct. 26) it is rolling out its new live feed technology to 300 theaters by the end of 2010. The technology allows Screenvision to reach a broader audience with sports, concerts, arts and news events on the 40-foot screen.

Report: Ads Making Their Way Back to Malls

Katy Bachman — Mon, 26 Oct 2009 01:54:00 EDT

As the critical holiday retail season nears, advertisers are slowly returning to the malls, putting their messages in front of receptive shoppers. According to a report from EYE Corp., a company that offers advertising 250 malls across the country, several categories have significantly increased spending in the second half of the year.

News America Business Expands In-Store Offerings

Kenneth Hein — Fri, 23 Oct 2009 11:42:00 EDT

News America Marketing is getting more aggressive targeting clients outside of the consumer packaged goods realm. The division of News Corp., best known for its SmartSource Coupon Machines and Shelftalk banners, video and tearpads, has expanded beyond grocery and drug stores.

Nascar Signs Content Deal With Screenvision

Katy Bachman — Thu, 22 Oct 2009 09:24:00 EDT

Nascar is headed to the big screen. Through a content agreement announced Wednesday (Oct. 21) Screenvision will become “The Official Cinema Advertising Partner of Nascar.”

Beginning in February, Nascar content will be part of Screenvision’s pre-show programming for its 15,000 theater network.

PumpTop TV Signs Content Deal With MovieSet.com

Katy Bachman — Tue, 20 Oct 2009 09:31:00 EDT

PumpTop TV, a digital media network at the gas pump, announced Monday (Oct. 19) it signed a content deal with MovieSet.com. As part of the agreement, MovieSet.com will air “behind the scenes” clips from movie location shoots across PumpTop’s network in 12 markets.

ABC Looks to Sell V Via Sky

James Hibberd — Mon, 19 Oct 2009 09:54:00 EDT

ABC might not be able to simulate spaceships hovering above cities as in the show's premiere episode, but the network came up with the next best thing to promote the launch of its alien-invasion drama V.

Premier Signs Deal With IndoorDirect

Katy Bachman — Fri, 16 Oct 2009 02:51:00 EDT

Expanding its digital out-of-home advertising network, Premier Retail Networks announced Friday (Oct. 16) it had signed a deal to provide national and regional ad sales representation for IndoorDirect, which operates The Restaurant Television Network in quick-service and casual dining restaurant chains.

Updated: Cemusa, Atlanta Cut Kiosk Deal

Katy Bachman — Fri, 16 Oct 2009 02:14:00 EDT

Cemusa has won a five-year contract with the City of Atlanta and General Growth Properties to manage the advertising on 100 new street vending kiosks in Atlanta.

Titan, MySpace 'Step Up to the Mic' for DOOH Push

Katy Bachman — Mon, 12 Oct 2009 04:23:00 EDT

Titan and MySpace launched Monday (Oct. 12) a joint promotion that ties together digital out-of-home with social media. The two companies are betting that the three-week experiment will attract advertisers to use the converged media in advertising campaigns.

Screenvision, Malco Cut Ad Deal

Katy Bachman — Wed, 07 Oct 2009 12:55:00 EDT

Screenvision announced Wednesday (Oct. 7) it had signed a new long-term deal to sell on-screen advertising for Malco Theatres, which has partnered with Screenvision for the past seven years.

Mike Chico to Head Up CAC

Katy Bachman — Tue, 06 Oct 2009 02:59:00 EDT

Mike Chico has been named the new president and chairman of the Cinema Ad Council.

ChaCha Launches Coupon Biz

Katy Bachman — Mon, 05 Oct 2009 05:41:00 EDT

ChaCha, a Web and mobile search service that answers any and all questions from users, today launched a companion business, ChaChacoupons.com, a retail coupon service that allows consumers to access special offers online and on mobile devices.

National CineMedia Expands Its Ad Network

Katy Bachman — Mon, 05 Oct 2009 08:40:00 EDT

National CineMedia has expanded its advertising network, signing a five-year exclusive affiliate agreement with Starplex Cinemas, ShowBiz Cinemas and Picture Show Theatres.

N.Y.'s Times Square Owners Create Ad Network

Katy Bachman — Thu, 24 Sep 2009 09:46:00 EDT

A group of five media companies controlling some of the biggest digital spectacular signs in Times Square is making it easier for brands to put their name in lights across multiple signs, all at the same time.

TargetCast Acquires Ripple TV

Katy Bachman — Tue, 22 Sep 2009 11:28:00 EDT

Consolidating digital out-of-home networks in casual dining chains, TargetCast Networks announced Tuesday (Sept. 22) it acquired Ripple TV, for undisclosed terms.

Hanger Net Rebrands as Its OOH Ad Play Grows

Katy Bachman — Sun, 20 Sep 2009 01:09:00 EDT

In one year, Jeff Jensen has transformed The Hanger Network from a cute green advertising idea to a full-fledged marketing channel reaching 35 million households.

Premiere Retail Nets, TargetCast Strike Ad Sales Pact

Katy Bachman — Fri, 18 Sep 2009 05:23:00 EDT

Premiere Retail Networks announced Friday (Sept. 18) a strategic alliance with TargetCast Networks. Under the terms of the multi-year agreement, PRN will handle advertising sales in key categories for TCN.

Access 360 to Target Mall-goers

Katy Bachman — Thu, 17 Sep 2009 10:13:00 EDT

Access 360 Media announced Wednesday (Sept. 16) the launch of Mallvision360 Digital, an out-of-home network in malls.

Arbitron Brings PPM to DOOH's BroadSign

Katy Bachman — Thu, 17 Sep 2009 09:54:00 EDT

So far, Arbitron hasn’t had much luck extending its portable people meter technology to other media, but maybe it will have better success breaking into the growing digital out-of-home space.

New York's Times Square Gets Own Digital Sign

Katy Bachman — Mon, 14 Sep 2009 12:01:00 EDT

Hollywood and Las Vegas have a sign, so why not New York City?

Mall Ad Networks See 3Q Boost

Janet Stilson — Sun, 13 Sep 2009 01:05:00 EDT

Sales and traffic in retail stores have been lethargic as a humid summer day during the third quarter.