http://www.mediaweek.com The latest news and information from Mediaweek.com en-us 2008 Mediaweek.com Sun, 20 Jul 2008 03:54:786 EDT Out There Wed, 16 Jul 2008 09:20:00 EDT http://www.mediaweek.com/mw/content_display/news/out-there/place-based/e3idc8a1fe56256201e7d8ee305eda6debf Out There Katy Bachman http://feeds.feedburner.com/~r/Mediaweek-Tv-Radio-Stations-And-Outdoor/~3/337069885/e3idc8a1fe56256201e7d8ee305eda6debf To fuel growth in digital advertising, Health Club Panel Network Tuesday (July 15) named Lon von Hurwitz as the company's new president of sales, marketing and customer relations. He comes to HCPN from Lifeclinic International, where he served as executive vp. http://www.mediaweek.com/mw/content_display/news/out-there/place-based/e3idc8a1fe56256201e7d8ee305eda6debf Tue, 15 Jul 2008 09:46:00 EDT http://www.mediaweek.com/mw/content_display/news/out-there/digital/e3i5d81a13910668277dceb47a3d959e8dd Out There Katy Bachman http://feeds.feedburner.com/~r/Mediaweek-Tv-Radio-Stations-And-Outdoor/~3/336105739/e3i5d81a13910668277dceb47a3d959e8dd Ripple, and out-of-home network in specialty retail locations, has named John McMenamin as the company's first chief executive officer. McMenamin joined Ripple earlier this year as executive vp of sales and strategy. http://www.mediaweek.com/mw/content_display/news/out-there/digital/e3i5d81a13910668277dceb47a3d959e8dd Mon, 14 Jul 2008 12:01:00 EDT http://www.mediaweek.com/mw/content_display/news/out-there/place-based/e3iff4fffbfb65a506f957c389a3914d3b9 Out There Katy Bachman http://feeds.feedburner.com/~r/Mediaweek-Tv-Radio-Stations-And-Outdoor/~3/334763862/e3iff4fffbfb65a506f957c389a3914d3b9 Setting its sights on the burgeoning, $1.3 billion out-of-home video industry, Nielsen is close to announcing a new service that will deliver standardized monthly audience metrics for OOH video networks. http://www.mediaweek.com/mw/content_display/news/out-there/place-based/e3iff4fffbfb65a506f957c389a3914d3b9 Wed, 09 Jul 2008 09:45:00 EDT http://www.mediaweek.com/mw/content_display/news/out-there/alternative/e3i2a7c68761043a40555eb05d73e26c62d Out There Katy Bachman http://feeds.feedburner.com/~r/Mediaweek-Tv-Radio-Stations-And-Outdoor/~3/330801629/e3i2a7c68761043a40555eb05d73e26c62d DOmedia, an online resource directory for out-of-home and alternative advertising media, named Jeff Lamb the company's first president. Lamb joined DOmedia from Northlich, a Cincinnati, Ohio-based advertising agency, where he served as chief technology officer. http://www.mediaweek.com/mw/content_display/news/out-there/alternative/e3i2a7c68761043a40555eb05d73e26c62d Tue, 08 Jul 2008 12:01:00 EDT http://www.mediaweek.com/mw/content_display/news/out-there/place-based/e3ia3b0a6fe9b68eff06bf810d96ea92e86 Out There Katy Bachman http://feeds.feedburner.com/~r/Mediaweek-Tv-Radio-Stations-And-Outdoor/~3/329470654/e3ia3b0a6fe9b68eff06bf810d96ea92e86 Ripple, an out-of-home digital network located in specialty retail locations, announced Tuesday (July 8) it will roll out its network to Einstein Noah Restaurant Group, the parent company of Einstein Bros. Bagels and Noah's New York Bagels. http://www.mediaweek.com/mw/content_display/news/out-there/place-based/e3ia3b0a6fe9b68eff06bf810d96ea92e86 Mon, 07 Jul 2008 04:29:00 EDT http://www.mediaweek.com/mw/content_display/news/out-there/digital/e3ia3b0a6fe9b68eff030cd522a26c7b74d Out There Katy Bachman http://feeds.feedburner.com/~r/Mediaweek-Tv-Radio-Stations-And-Outdoor/~3/329186696/e3ia3b0a6fe9b68eff030cd522a26c7b74d Through a new agreement with Circuit City Stores, Thomson's Premiere Retail Networks will continue to operate and program the retailer's in-store video network. The multi-year agreement, announced Monday (July 7) extends a relationship which began in 1994. http://www.mediaweek.com/mw/content_display/news/out-there/digital/e3ia3b0a6fe9b68eff030cd522a26c7b74d Wed, 02 Jul 2008 09:33:00 EDT http://www.mediaweek.com/mw/content_display/news/out-there/place-based/e3ic53b20f3702c50c3dca221c3713b82c3 Out There Katy Bachman http://feeds.feedburner.com/~r/Mediaweek-Tv-Radio-Stations-And-Outdoor/~3/324910720/e3ic53b20f3702c50c3dca221c3713b82c3 In a move that could portend a major shift in the programming of out-of-home video networks, Captivate Network is providing content to the desks of its elevator riders through six recently-launched blogs that amplify topics featured on its elevator screens. It's the first step of an emerging strategy for Captivate, which is taking advantage of the community of viewers that see the elevator screens every day at their place of work. http://www.mediaweek.com/mw/content_display/news/out-there/place-based/e3ic53b20f3702c50c3dca221c3713b82c3 Mon, 30 Jun 2008 12:01:00 EDT http://www.mediaweek.com/mw/content_display/news/out-there/place-based/e3i3a6a726c3dd89a147fa5c4b0ddb89898 Out There Katy Bachman http://feeds.feedburner.com/~r/Mediaweek-Tv-Radio-Stations-And-Outdoor/~3/324082636/e3i3a6a726c3dd89a147fa5c4b0ddb89898 Gas Station TV is hitting the road with a new study to encourage advertisers to switch from 30-second spots, a standard TV unit, to shorter lengths. Conducted by Nielsen for GSTV, the study’s results, to be released today, June 30, showed ad recall for 15-second ads, and even 10-second spots, were more effective. http://www.mediaweek.com/mw/content_display/news/out-there/place-based/e3i3a6a726c3dd89a147fa5c4b0ddb89898 Tue, 24 Jun 2008 09:19:00 EDT http://www.mediaweek.com/mw/content_display/news/out-there/place-based/e3i2da171c37e1d75e270c8546208639055 Out There Katy Bachman http://feeds.feedburner.com/~r/Mediaweek-Tv-Radio-Stations-And-Outdoor/~3/318896325/e3i2da171c37e1d75e270c8546208639055 StoreBoard Media, a place-based network of indoor billboards at the security entrance of drug stores, has added Kerr Drug to its distribution, the company announced Tuesday (June 23). http://www.mediaweek.com/mw/content_display/news/out-there/place-based/e3i2da171c37e1d75e270c8546208639055 Tue, 24 Jun 2008 12:01:00 EDT http://www.mediaweek.com/mw/content_display/news/out-there/place-based/e3i8b257cb4a00fe1221fe4e2d0f41a227f Out There Katy Bachman http://feeds.feedburner.com/~r/Mediaweek-Tv-Radio-Stations-And-Outdoor/~3/318896327/e3i8b257cb4a00fe1221fe4e2d0f41a227f Hoping to get a larger piece of the growing place-based advertising business, DMI Music & Media Networks, an audio network known for providing music programming to local retailers and food establishments, is stepping up its advertising offerings. The company announced Tuesday (June 24) it is rolling out a new technology across its network that allows local stores to customize programming at the store level and allows advertisers and retailers to more finely target their customers. http://www.mediaweek.com/mw/content_display/news/out-there/place-based/e3i8b257cb4a00fe1221fe4e2d0f41a227f Mon, 23 Jun 2008 12:05:00 EDT http://www.mediaweek.com/mw/content_display/news/out-there/place-based/e3i50d4ccb4056bd8340b1e6cf78a810f04 Out There Katy Bachman http://feeds.feedburner.com/~r/Mediaweek-Tv-Radio-Stations-And-Outdoor/~3/317824699/e3i50d4ccb4056bd8340b1e6cf78a810f04 Despite his exotic name, five years ago, no one in the out-of-home business knew François de Gaspé Beaubien, the current chairman & chief coaching officer of Zoom Media. While some may still have difficulty spitting out the French-Canadian media mogul’s moniker, few in the industry doubt that he’s one of the key players in the emerging place-based media segment, which is having a profound effect on the definition of out-of-home. http://www.mediaweek.com/mw/content_display/news/out-there/place-based/e3i50d4ccb4056bd8340b1e6cf78a810f04 Mon, 23 Jun 2008 12:02:00 EDT http://www.mediaweek.com/mw/content_display/news/out-there/digital/e3i50d4ccb4056bd83436b341d86bea379a Out There Janet Stilson http://feeds.feedburner.com/~r/Mediaweek-Tv-Radio-Stations-And-Outdoor/~3/317824700/e3i50d4ccb4056bd83436b341d86bea379a By year’s end, the big three outdoor companies in the U.S. will have nearly 1,600 digital boards sprinkled around the country. That’s a mere fraction of the 275,000 billboards Lamar Advertising Co., Clear Channel Outdoor and CBS Outdoor currently have in the market today. http://www.mediaweek.com/mw/content_display/news/out-there/digital/e3i50d4ccb4056bd83436b341d86bea379a Mon, 23 Jun 2008 12:01:00 EDT http://www.mediaweek.com/mw/content_display/news/out-there/digital/e3i50d4ccb4056bd834d86d5649d61654b8 Out There Katy Bachman http://feeds.feedburner.com/~r/Mediaweek-Tv-Radio-Stations-And-Outdoor/~3/317824701/e3i50d4ccb4056bd834d86d5649d61654b8 With digital boards, the out-of-home medium is suddenly being perceived as the local medium that can turn on a dime, faster and less expensive than radio, newspapers or the local TV station. Although digital boards began populating the landscape more than a year ago, this is the first year advertisers have really begun to experiment and take advantage of the new medium’s capabilities. http://www.mediaweek.com/mw/content_display/news/out-there/digital/e3i50d4ccb4056bd834d86d5649d61654b8 Mon, 23 Jun 2008 12:01:00 EDT http://www.mediaweek.com/mw/content_display/news/out-there/digital/e3i50d4ccb4056bd834ba25bd7922ce5b55 Out There Richard Zitrin http://feeds.feedburner.com/~r/Mediaweek-Tv-Radio-Stations-And-Outdoor/~3/317824702/e3i50d4ccb4056bd834ba25bd7922ce5b55 The greening of the out-of-home ad world has been gradually evolving, mirroring the increasingly eco-friendlier ways of society and corporate America. But it’s game on big time now that the industry is hell-bent on kicking a century-old dirty habit: posting with paper and paste. http://www.mediaweek.com/mw/content_display/news/out-there/digital/e3i50d4ccb4056bd834ba25bd7922ce5b55 Thu, 19 Jun 2008 12:51:00 EDT http://www.mediaweek.com/mw/content_display/news/out-there/alternative/e3i47ee828baa06c9e259cf232bb1ff025f Out There Katy Bachman http://feeds.feedburner.com/~r/Mediaweek-Tv-Radio-Stations-And-Outdoor/~3/315563362/e3i47ee828baa06c9e259cf232bb1ff025f CBS Corp. and EcoMedia, a nontraditional media and marketing company that sets aside 50 percent of its advertising revenue to fund environmental projects, are combining resources to work with local governments in improving the quality of the environment in key markets. http://www.mediaweek.com/mw/content_display/news/out-there/alternative/e3i47ee828baa06c9e259cf232bb1ff025f Mon, 16 Jun 2008 12:04:00 EDT http://www.mediaweek.com/mw/content_display/news/out-there/place-based/e3i5cfbdb7aae87494d05745a242f6cd47e Out There Katy Bachman http://feeds.feedburner.com/~r/Mediaweek-Tv-Radio-Stations-And-Outdoor/~3/312758669/e3i5cfbdb7aae87494d05745a242f6cd47e Cinema advertising crossed the half-a-billion-dollar milestone last year climbing 18.5 percent to nearly $540 million, according to figures that will be released Monday (June 16) by Cinema Advertising Council, whose members account for more than 82 percent of U.S. movie screens. http://www.mediaweek.com/mw/content_display/news/out-there/place-based/e3i5cfbdb7aae87494d05745a242f6cd47e Thu, 12 Jun 2008 12:53:00 EDT http://www.mediaweek.com/mw/content_display/news/out-there/traditional/e3i367a96a3b900253220d9d35781058778 Out There Katy Bachman http://feeds.feedburner.com/~r/Mediaweek-Tv-Radio-Stations-And-Outdoor/~3/310532888/e3i367a96a3b900253220d9d35781058778 Gain is the lowest growth rate since the late 90s when the business began its seemingly unstoppable upward climb. http://www.mediaweek.com/mw/content_display/news/out-there/traditional/e3i367a96a3b900253220d9d35781058778 Wed, 11 Jun 2008 04:13:00 EDT http://www.mediaweek.com/mw/content_display/news/out-there/place-based/e3i4fac3531390a953c767d8f0b06e76a46 Out There Katy Bachman http://feeds.feedburner.com/~r/Mediaweek-Tv-Radio-Stations-And-Outdoor/~3/309875218/e3i4fac3531390a953c767d8f0b06e76a46 NBC Everywhere, NBC Universal's out-of-home network, has expanded its advertising and content partnership with Fuelcast, one of three companies that operate digital networks at the gas pump. http://www.mediaweek.com/mw/content_display/news/out-there/place-based/e3i4fac3531390a953c767d8f0b06e76a46 Wed, 11 Jun 2008 09:54:00 EDT http://www.mediaweek.com/mw/content_display/news/out-there/place-based/e3i95a8c8893ac9738af3b2ab52975173ee Out There Katy Bachman http://feeds.feedburner.com/~r/Mediaweek-Tv-Radio-Stations-And-Outdoor/~3/309654616/e3i95a8c8893ac9738af3b2ab52975173ee Former TBS executive Dennis Quinn has joined Channel M, an out-of-home video network, as president of sales and marketing, a newly-created position, the company announced Wednesday (June 11). http://www.mediaweek.com/mw/content_display/news/out-there/place-based/e3i95a8c8893ac9738af3b2ab52975173ee Tue, 10 Jun 2008 05:29:00 EDT http://www.mediaweek.com/mw/content_display/news/out-there/place-based/e3i8f0b924c729e72f6ac43d38500e6cfe8 Out There Katy Bachman http://feeds.feedburner.com/~r/Mediaweek-Tv-Radio-Stations-And-Outdoor/~3/309124293/e3i8f0b924c729e72f6ac43d38500e6cfe8 Kenneth Williams has joined the Health Club Panel Network, the largest provider of advertising in health clubs, as the company's first chief executive officer, the company announced Tuesday (June 4). http://www.mediaweek.com/mw/content_display/news/out-there/place-based/e3i8f0b924c729e72f6ac43d38500e6cfe8 Thu, 05 Jun 2008 10:37:00 EDT http://www.mediaweek.com/mw/content_display/news/out-there/place-based/e3i36ba53a2d13a6bd7e3ba7254f70560c8 Out There Katy Bachman http://feeds.feedburner.com/~r/Mediaweek-Tv-Radio-Stations-And-Outdoor/~3/305375864/e3i36ba53a2d13a6bd7e3ba7254f70560c8 CBS Outernet, CBS' growing digital video networks division, announced Thursday a deal to build out a new in-store digital video network to more than 4,000 GameStop retail locations. Rollout of the new network, called GameStop TV, will be completed during 2009. http://www.mediaweek.com/mw/content_display/news/out-there/place-based/e3i36ba53a2d13a6bd7e3ba7254f70560c8 Wed, 04 Jun 2008 04:37:00 EDT http://www.mediaweek.com/mw/content_display/news/out-there/place-based/e3i74f881fae2a6835584d917c7026ef3de Out There Katy Bachman http://feeds.feedburner.com/~r/Mediaweek-Tv-Radio-Stations-And-Outdoor/~3/305345370/e3i74f881fae2a6835584d917c7026ef3de Verizon Wireless will kick off Screenvision's new text message polling program for moviegoers, the cinema rep firm announced Wednesday (June 4). http://www.mediaweek.com/mw/content_display/news/out-there/place-based/e3i74f881fae2a6835584d917c7026ef3de Tue, 03 Jun 2008 09:40:00 EDT http://www.mediaweek.com/mw/content_display/news/out-there/digital/e3i5ca4a2c7bdd71792670a448ec29ad8fe Out There Katy Bachman http://feeds.feedburner.com/~r/Mediaweek-Tv-Radio-Stations-And-Outdoor/~3/303735778/e3i5ca4a2c7bdd71792670a448ec29ad8fe The Outdoor Advertising Association of America and several of its members, such as Clear Channel Outdoor, CBS Outdoor, Lamar Advertising and Titan Outdoor, have agreed to deploy their digital billboard networks to help find abducted children through AMBER alerts. http://www.mediaweek.com/mw/content_display/news/out-there/digital/e3i5ca4a2c7bdd71792670a448ec29ad8fe Mon, 02 Jun 2008 04:28:00 EDT http://www.mediaweek.com/mw/content_display/news/out-there/place-based/e3i24c2c1ca26d4ac8dd9bccf9686d1990d Out There Katy Bachman http://feeds.feedburner.com/~r/Mediaweek-Tv-Radio-Stations-And-Outdoor/~3/303216045/e3i24c2c1ca26d4ac8dd9bccf9686d1990d A new place-based network is taking aim at college students. After acquiring the EZ Show Network (also known as The Bookstore Network) in March, 3 Feet Media announced Monday (June 2) the launch of The Digital College Network. http://www.mediaweek.com/mw/content_display/news/out-there/place-based/e3i24c2c1ca26d4ac8dd9bccf9686d1990d Mon, 02 Jun 2008 04:28:00 EDT http://www.mediaweek.com/mw/content_display/news/out-there/digital/e3i24c2c1ca26d4ac8d50c8749ce05b46f5 Out There Katy Bachman http://feeds.feedburner.com/~r/Mediaweek-Tv-Radio-Stations-And-Outdoor/~3/303216047/e3i24c2c1ca26d4ac8d50c8749ce05b46f5 A new place-based network is taking aim at college students. After acquiring the EZ Show Network (also known as The Bookstore Network) in March, 3 Feet Media announced Monday (June 2) the launch of The Digital College Network. http://www.mediaweek.com/mw/content_display/news/out-there/digital/e3i24c2c1ca26d4ac8d50c8749ce05b46f5 Mon, 02 Jun 2008 03:03:00 EDT http://www.mediaweek.com/mw/content_display/news/out-there/place-based/e3i1c16b1977c35ad0bc78ef8056ecde67a Out There Katy Bachman http://feeds.feedburner.com/~r/Mediaweek-Tv-Radio-Stations-And-Outdoor/~3/303169536/e3i1c16b1977c35ad0bc78ef8056ecde67a Premier Retail Networks, a company that operates a digital network in more than 6,500 retail stores and supermarkets, has inked a content agreement with Associated Press. http://www.mediaweek.com/mw/content_display/news/out-there/place-based/e3i1c16b1977c35ad0bc78ef8056ecde67a Mon, 02 Jun 2008 03:03:00 EDT http://www.mediaweek.com/mw/content_display/news/out-there/digital/e3i1c16b1977c35ad0be6ca740643b15a85 Out There Katy Bachman http://feeds.feedburner.com/~r/Mediaweek-Tv-Radio-Stations-And-Outdoor/~3/303169537/e3i1c16b1977c35ad0be6ca740643b15a85 Premier Retail Networks, a company that operates a digital network in more than 6,500 retail stores and supermarkets, has inked a content agreement with Associated Press. http://www.mediaweek.com/mw/content_display/news/out-there/digital/e3i1c16b1977c35ad0be6ca740643b15a85 Thu, 29 May 2008 11:52:00 EDT http://www.mediaweek.com/mw/content_display/news/out-there/place-based/e3idc8073fe43a5ca93a6393c6fa9a679f1 Out There Katy Bachman http://feeds.feedburner.com/~r/Mediaweek-Tv-Radio-Stations-And-Outdoor/~3/300634499/e3idc8073fe43a5ca93a6393c6fa9a679f1 The Disney Channel is turning to the big screen to advertise its new upcoming movie Camp Rock, on the small screen. http://www.mediaweek.com/mw/content_display/news/out-there/place-based/e3idc8073fe43a5ca93a6393c6fa9a679f1 Wed, 28 May 2008 09:47:00 EDT http://www.mediaweek.com/mw/content_display/news/out-there/traditional/e3i52f08b5d63a62aee1bca40aa9a62adb4 Out There Katy Bachman http://feeds.feedburner.com/~r/Mediaweek-Tv-Radio-Stations-And-Outdoor/~3/299864278/e3i52f08b5d63a62aee1bca40aa9a62adb4 DOmedia, an online resource director for out of home, announced Wednesday (May 28), it acquired the Buyers Guide to Outdoor Advertising (known as the "Green Book") for undisclosed terms. http://www.mediaweek.com/mw/content_display/news/out-there/traditional/e3i52f08b5d63a62aee1bca40aa9a62adb4 Wed, 28 May 2008 09:43:00 EDT http://www.mediaweek.com/mw/content_display/news/out-there/traditional/e3i52f08b5d63a62aeebeb11a96813f16b5 Out There Katy Bachman http://feeds.feedburner.com/~r/Mediaweek-Tv-Radio-Stations-And-Outdoor/~3/299864279/e3i52f08b5d63a62aeebeb11a96813f16b5 Van Wagner Communications, the largest operator of billboards in New York, has begun to retrofit most of its boards with stainless steel aprons and digital time and temperature devices. http://www.mediaweek.com/mw/content_display/news/out-there/traditional/e3i52f08b5d63a62aeebeb11a96813f16b5