Mediaweek - Out There

IndoorDirect On Base with MLB Pact

Katy Bachman — Fri, 10 Jul 2009 11:40:00 EDT

Agreement makes IndoorDirect the first digital out-of-home network to feature professional baseball coverage

Health Club Media Network Acquires Alloy Fitness

Katy Bachman — Tue, 07 Jul 2009 03:28:00 EDT

The deal adds panels in over 700 health clubs in 120 markets, to HCMN's network of 25,000 panels and digital screens in 4,000 health clubs

StoreBoard Expands Reach With Drugstore Chain Pact

Katy Bachman — Tue, 07 Jul 2009 10:33:00 EDT

StoreBoard Media, an out-of-home media company that sells advertising on the security pedestals at the entrance of retail chains, has expanded its distribution through a partnership announced Tuesday (July 7) with Rite Aid Corp.

VH1 Takes Great Debate to the Streets

Katy Bachman — Mon, 06 Jul 2009 04:15:00 EDT

Network will use live, interactive out-of-home screens and social media Web sites to create a multi-channel dialog and debate

Danoo Acquires IdeaCast

Katy Bachman — Mon, 06 Jul 2009 07:01:00 EDT

In a deal designed to consolidate the highly fragmented digital out-of-home industry, Danoo has acquired IdeaCast from National CineMedia for undisclosed terms.

Adding Mobile to the Mix

Katy Bachman — Sun, 05 Jul 2009 01:03:00 EDT

The nascent digital out-of-home medium is evolving from a one-way street to a two-way thoroughfare.

Sprint, NCM Ask Users to ‘R8’ Films in Triple Ad Play

Katy Bachman — Sun, 05 Jul 2009 01:02:00 EDT

As part of Sprint’s marketing for the new Palm Pre, on July 3 the company launched an interactive polling promotion called “r8 it” with National CineMedia.

Posterscope to Open Phoenix Office

Katy Bachman — Wed, 01 Jul 2009 04:26:00 EDT

Out-of-home specialist Posterscope USA continues to expand its U.S. operations, announcing Wednesday (July 1) it is opening a new office in Phoenix, headquarters of out-of-home media giants CBS Outdoor and Clear Channel Outdoor.

Turner Brings Dark Blue Promotion to N.Y. Underground

Katy Bachman — Tue, 30 Jun 2009 05:10:00 EDT

Turner Entertainment Networks is going underground to promote the premiere of Dark Blue, its new drama series about undercover L.A. cops set to premiere July 15. All this month, riders going through New York's Grand Central Terminal will find themselves in Dark Blue's underworld of Los Angeles.

Taco Bell Goes Cinematic With Ad Campaign

Katy Bachman — Sun, 28 Jun 2009 01:02:00 EDT

The fast-food chain that asks consumers to "think outside the bun" in its TV ads, is thinking outside of the (TV) box.

Carl's Jr. Rolls Out In-Store Video Net

Katy Bachman — Thu, 25 Jun 2009 09:18:00 EDT

Carl's Jr. is the latest quick-service restaurant to adopt an in-store video network to market its brand at the point of purchase. Set to roll out in 133 locations in San Diego and San Francisco, Carl's Jr.'s network will be provided and produced by Indoor Direct, a digital out-of-home media company that specializes in networks for quick-service and casual restaurants.

Outcast, PumpTop TV Partner for Ad Net

Katy Bachman — Thu, 18 Jun 2009 12:01:00 EDT

Outcast (formerly known as Fuelcast) and PumpTop TV, two of the largest digital video networks at the gas pump announced Wednesday (June 17) a joint venture to create a unified advertising network.

Captivate Partners With Reuters

Katy Bachman — Wed, 17 Jun 2009 09:01:00 EDT

Expanding the news it airs over its network of screens in elevators, Captivate Network announced Wednesday (June 17) a content agreement with Thomson Reuters. Reuters' international and business news, text, photography and video will air across Captivate's 8,900 screens in 19 markets with longer versions of the stories appearing on Captivate's Web site.

PwC: Mixed Forecast for OOH Media

Katy Bachman — Tue, 16 Jun 2009 12:01:00 EDT

Prospects for out-of-home media—radio, out-of-home and satellite radio—will be a mixed bag over the next five years. Radio revenue will continue its decline, while satellite radio and out-of-home will continue to grow, according to PricewaterhouseCoopers media outlook released Tuesday (June 16).

Gas Station TV, Prius Link Up for Marketing Campaign

Todd Wasserman — Mon, 15 Jun 2009 02:41:00 EDT

Toyota’s Prius will combine three hot areas of marketing—community service, social networking and digital outdoor advertising—with a program that lets consumers promote their pet causes via Gas Station TV.

Danoo to Launch Mobile Component to Network

Katy Bachman — Wed, 10 Jun 2009 01:58:00 EDT

Danoo, a digital out-of-home company announced plans Monday (June 15) to roll out a mobile component to its network in coffeehouses and cafes. The mobile component, which allows advertisers to add mobile downloads of special promotions or content to their on-screen campaigns, will be rolled out in July to 100 Danoo venues each in New York and Los Angeles.

N.Y.'s Fuel Outdoor Looks to Expand

Katy Bachman — Tue, 09 Jun 2009 09:57:00 EDT

New York-based Fuel Outdoor is looking to expand. The traditional outdoor company, which has completed 10 transactions since 2005, announced Monday (June 8) it had retained Perella Weinberg Partners to advise the company on its acquisition strategy.

Pizza Hut Cooks Up In-Store Video Net for Rebranding

Katy Bachman — Sun, 07 Jun 2009 01:02:00 EDT

As Pizza Hut explores the use of The Hut in marketing its brand, an integral part of the effort is an in-store digital video network designed to engage customers. Called Hut TV, the new video net has already been installed in 20 stores in Jacksonville, Fla., and four in Dallas. The chain plans to roll out the network to more locations into 2010.

Navy Campaign Is First Digital Touchscreen in Mall Storefront

Katy Bachman — Thu, 04 Jun 2009 09:48:00 EDT

A campaign for the U.S. Navy's Navy For Moms initiative is the first to combine a digital touchscreen in a mall storefront display.

CAC Names '08 Creative Winners

Katy Bachman — Wed, 03 Jun 2009 04:03:00 EDT

There's another reason Happy the Hedgehog, the star of Sprint's in-theatre "silence your cell phone" commercial is happy. The spot, titled "Pants, No Pants" and created by Goodby, Silverstein & Partners, was one of six winners of the Cinema Advertising Council's Creative Excellence Awards for 2008.

CC, DoubleTake Bringing Ads to Baggage Carousels

Katy Bachman — Tue, 02 Jun 2009 11:34:00 EDT

Airplane passengers waiting for the bags at the baggage carousel will soon have something else to stare at besides an endless circle of suitcases. Clear Channel Airports and DoubleTake Marketing announced a partnership Tuesday (June 2) to wrap ads around baggage carousels.

IdeaCast Adds E! Content

Katy Bachman — Mon, 01 Jun 2009 01:10:00 EDT

IdeaCast, an out-of-home digital media company, has signed a content deal with E! Entertainment Television, which will contribute content to IdeaCast's Health Club TV network across 1,000 health clubs nationwide.

Traffic Audit Bureau Releases First Outdoor Ratings

Katy Bachman — Mon, 01 Jun 2009 10:54:00 EDT

The Traffic Audit Bureau Monday (June 1) released the outdoor industry's first ratings for all 200 markets. Five years in development, the new EYES ON ratings replace the decades-old practice of relying solely on traffic counts (called DECs or daily effective circulation) to place a value on outdoor advertising.

Zoom Media Acquires WHEN

Katy Bachman — Wed, 27 May 2009 08:30:00 EDT

Advancing its strategy to consolidate the digital out-of-home business, Zoom Media & Marketing announced Wednesday (May 27) it acquired the Wellness Health Education Network, for undisclosed terms.

CBS Outdoor Goes Interactive With 'txt2go'

Katy Bachman — Wed, 27 May 2009 09:29:00 EDT

CBS Outdoor is going interactive via a newly launched text messaging capability for its advertisers' campaigns. Called txt2go, the new platform, announced Tuesday (May 26) includes a text keyword placed on outdoor signs that passersby can use to access messages from the advertiser, such as special offers, coupons and promotions.