Starting this payment cycle we will be paying out Net30- that is, your December 2008 payments will be made to you on February 1st, 2009, and so on and so forth.

We have made this adjustment in order to be able to pay all of our pubs as efficiently and completely as possible.

Thank you all for your continued patience and cooperation!

Kontera®, a leading provider of In-Text Advertising and Information Solutions for web publishers and advertisers, announced that ScribeFire will be utilizing the company’s patent-pending contextual analysis technology to power In-Text offerings to its vast base of publishers.

Through this technology partnership, ScribeFire publishers benefit from an easy, one-click implementation of Kontera’s In-Text Advertising solution directly from their respective publisher consoles.

Kontera analyzes the content of the ScribeFire®-enabled publishers, and highlights contextually relevant keywords. The technology discovers the keywords on a web page, blog, or widget in real-time and automatically matches them with contextually relevant advertising or information. When a user mouses-over a double-underlined keyword, a contextually relevant ad, known as ContentLink®, is displayed.

The real value of the ScribeFire / Kontera (ContentLink) integration is in its ability to engage users. Publishers running ContentLink experience engagement rates that are higher than with other pay per click advertising solutions. Publishers of user-contributed media regularly report equal or greater click-through rates with Kontera than with Google’s AdSense®.

“Today, bloggers and small publishers are looking for more opportunities to monetize their content,” said Patrick Gavin, founder and President of ScribeFire. “Thanks to Kontera’s proprietary technology, we’re among the first ad platforms to offer publishers the ability to run both high ROI in-text advertising as well as fully optimized banner ads. Contextually relevant ads will generate revenue for thousands of ScribeFire-powered publishers.”

“From reality TV to social networking and the blogosphere, user-contributed media is changing the monetization models for all forms of content,” said Mathew Haugen, VP of  Business Development, Kontera. “With Kontera’s technology being utilized by MediaWhiz (ScribeFire), we’re enabling thousands of bloggers and online publishers of all sizes to tap into a new revenue stream.”

We are proud to announce that ScribeFire QuickAds, our ad optimization product for web site publishers, will launch out of beta today marking three months of significant business growth and technological innovation. Quickads is the first ad platform to enable publishers to serve both optimized banners and in-text ads on their sites via a single platform.  Since its launch in July of 2008, more than 5,000 web site publishers have signed up with QuickAds to increase their revenue earning potential.

ScribeFire QuickAds greatly simplifies ad inventory management with a powerful optimization decision engine, which matches each impression with the highest revenue producing ad.  Ads are selected from the MediaWhiz ad inventory pool, which is fueled by MediaWhiz’s experienced sales team and relationships with over 100 ad networks.

ScribeFire’s advanced in-text advertising solution guarantees site publishers the highest degree of relevancy between content, keywords, and ads.  In-text ads appear as double underlined keywords that reveal a relevant advertisement upon rollover.  It is an easy way to add subtle, contextually relevant, and eye-catching advertisements to a web site.

ScribeFire’s display advertising solution accepts high impact Flash and Video banner ads, along with static JPEG, Pop-Unders, and animated GIF ads in IAB-standard ad sizes (e.g. Leaderboard: 728×90, Wide Skyscraper: 160×600, and Medium Rectangle: 300×250).

“It is very exciting to launch ScribeFire QuickAds out of beta after just three months,” said Patrick Gavin, President of ScribeFire. “Small publishers the world over now have a powerful and incredibly easy way to generate top dollar for their web site’s ad space.”

“ScribeFire is making it easy for websites to optimize all the ad networks, and take advantage of our substantial and highly experienced sales force,” said Jonathan Shapiro, CEO of MediaWhiz. “To be the first ad platform to offer publishers the ability to run fully optimized banner ads as well as high ROI in-text advertising is a remarkable accomplishment by the ScribeFire team.”

“Any blogger, with any level of technical know-how, can get these ads going and start making money on their blog…almost immediately,” said Barry Schwartz of the Cartoon Barry Blog.

“I am thrilled with this new discovery… it has opened new avenues (for web site publishers) to earn money from (their) blog or website,” said Jobin Sebastian of TechMartini.

Shane of Ask Shane.org wrote, “I’m really impressed with the QuickAds interface.  Very clean and easy to use…they’ve definitely worked hard (and successfully) to create a very nice system.”

ScribeFire QuickAds is available for FREE download at the ScribeFire website.

Payoneer’s service provides a global-friendly alternative to checks, wire transfers and other online payment methods. Publishers benefit by having immediate access to their money while avoiding the hassles associated with lost or stolen checks, hold times and fees, and the lack of availability of PayPal in certain countries. Additionally, cardholders can spend and/or withdraw funds in their own currency without the need for a bank account.

According to MediaWhiz, publishers who opted for this payment method during a six-month trial rollout reported tremendous satisfaction with getting their earnings faster, lowering foreign currency exchange rates, and gaining 24×7 online account management access from anywhere in the world.

This service allows MediaWhiz to turn the payment process into a brand-affirmation opportunity. Cards bear the MediaWhiz logo, reminding publishers of where their earnings came from with each use. MediaWhiz also found that Payoneer was a significant cost-saving option considering its large number of publishers, 40% of whom are located outside the United States.

“Publishers perform just about every business function at online speed and expect the same when they get paid,” said Jonathan Shapiro, CEO of MediaWhiz. The company paid nearly $100 million to its network of over 30,000 publishers in 2007. “Our publishers love their co-branded cards from Payoneer because they get paid faster, and the overseas publishers can keep more of their earnings. We love it because it lowers our processing costs, and keeps an important community of ours happy.”

Patrick Gavin, President of MediaWhiz Display added, “Payoneer integrated simply and easily into our existing payment infrastructure – and let us use payment as a marketing advantage, especially overseas.”

“We see tremendous growth opportunity for the use of reloadable Prepaid MasterCard cards as recurring mass payment vehicles through service providers like Payoneer,” said Alonzo Primus, President and Chief Operating Officer of First Bank of Delaware. “We are eager to help industry leaders such as MediaWhiz gain a competitive edge with innovative payment solutions.”

Yuval Tal, CEO of Payoneer added, “As the Internet makes a global player out of every web site, Payoneer can help online advertising leaders like MediaWhiz take exceptional care of their publishers, and their own bottom line.”

Additional rankings:

• Ranked No. 19 in the Top 100 Businesses in New York-Northern New Jersey-Long Island, NY-NJ-PA
• Ranked No. 21 in the Top 100 Advertising & Marketing Companies

We are happy to announce that we have strengthened our Lead Management System, LeadROI™, by implementing JetDial®, a powerful web-based dialing technology that greatly enhances advertisers’ sales force efficiencies, lead throughput time, and conversion rates.

LeadROI’s JetDial is an innovative on-demand call center software that dramatically improves sales force efficiency. The technology automatically manages answering machines, busy signals, disconnected numbers, and fax lines to improve sales talk time by over 40%. For example, when an answering machine is detected, a personalized pre-recorded voicemail greeting is automatically delivered and the sales representative is promptly connected to the next available live party. Finally, JetDial is equipped with powerful monitoring capabilities that enable sales managers to track and analyze the performance of their sales team.

“The JetDial technology sets us apart from the other lead management systems, which offer very basic click-to-dial applications that don’t do much to improve sales force productivity when compared with our advanced preview dialer technology,” said Raj Parekh, General Manager of MediaWhiz’s LeadROI product. “LeadROI’s JetDial technology does everything from screening busy calls to leaving messages while simultaneously making the next call… enabling sales organizations to be significantly more efficient and profitable.”

Jeff Felman, JetDial’s Vice President of Sales, adds “JetDial’s integration with LeadROI is an important development in the lead management system space. LeadROI’s interactive reporting, automated lead distribution, workflow, campaign, and pipeline management capabilities coupled with JetDial’s powerful auto-dialer technology is a perfect marriage that has a huge upside for advertisers looking to improve the ROI of their lead generation campaigns.”

About LeadROI, Inc.

LeadROI was founded in 2004, and acquired by MediaWhiz in April of 2008. LeadROI offers lead buyers and sales organizations a web-based lead and customer relationship management solution. LeadROI provides a variety of point-of-sale tools, including credit reports, pricing and data transfer tools, and the JetDial auto-dialer technology. The proprietary software streamlines new customer acquisition, improves productivity, maximizes sales conversion, and provides critical insight into lead generation production metrics.

About JetDial

JetDial is a private call center technology company, whose founders have over 50 years combined experience in teleservices. JetDial’s expertise is in developing and executing cost-effective, scalable, and legally compliant customer contact solutions that help increase productivity and performance. JetDial is built on a carrier-grade, scalable platform packed with reliable features that assist customer service or sales teams in receiving or making calls. JetDial’s hosted call center technology allows users to analyze calls, track performance, and improve results in real-time.

We recently acquired LeadROI’s Lead Management System, which enables advertisers to better manage, optimize, and monetize their lead generation campaigns.

“The LeadROI technology acquisition provides MediaWhiz with a powerful new platform that makes aggregating, distributing, and converting leads from multiple sources more efficient and profitable. This is a huge value add to our clients who are looking for ways to truly understand and improve their lead conversion processes going forward,” said Ed Kats, Executive Vice President of MediaWhiz.

LeadROI provides unparalleled end-to-end visibility into the campaign process, from initial lead generation to sales conversion. The robust and scalable system has been used by dozens of direct marketers to streamline lead generation program management and boost company sales performance. Some of its most notable features include Interactive Dashboards / Reporting, Automated Lead Distribution, Workflow Management, Campaign Management, Pipeline Management, and an Integrated Auto Dialer.

“MediaWhiz is one of the most successful results-driven marketing companies online today, and we are excited to take our business to the next level,” said Raj Parekh, Founder of LeadROI. “Our initial focus with LeadROI was the financial services vertical, but by joining MediaWhiz, our lead management system will realize its true potential - to drive better ROI for companies across additional verticals such as automotive and insurance.”

With the LeadROI platform, MediaWhiz now has one of the most complete lead generation service offerings in the online advertising industry. “A robust lead management system is a great addition to our MediaWhiz Leads offering, which includes our Full Service Lead ProgramsT, Registration ServicesT, and our Premium Lead Marketplace, LeadVIPT. It sets us apart and ensures our existing client base, which received over 40 million leads in 2007, will see continuous improvement in the performance of their lead campaigns,” concluded Ed Kats.

We welcome our new Chief Information Officer, Sal Guido, to our senior management team.

As CIO, Guido will run the IT infrastructure of MediaWhiz. His role includes implementing strategies to evolve MediaWhiz platforms and infrastructure to align with the Company’s strategic growth plans. He is also responsible for overseeing application development across all MediaWhiz technology groups.

Guido’s technology career spans over twenty years. His most recent success was as Senior Vice President of Technology at Miva, an online media and advertising network company in North America and Europe. While at Miva, Guido helped the company architect a platform consolidation solution that dramatically improved efficiencies and scalability. Guido also worked with the board of directors, senior management, and the global business units to collaborate on Miva’s strategic requirements to develop business justifications and technology strategy to meet revenue and cost control goals.

Guido also served as the Director of Enterprise Computing at Tyco International where he managed an annual operating budget of $115 million, and built the business justification model that was presented to Tyco’s Board of Directors for the consolidation of 260 data centers into 8 regional data centers. Prior to that, Guido served as CTO at New Media Technology, and VP of Infrastructure at Viacom International.

“We’re very excited to welcome Sal to the MediaWhiz team,” said Jonathan Shapiro, CEO of MediaWhiz. “Sal’s previous senior technology management experience and proven track record will enable us to keep our online advertising technology solutions well ahead of the competition, which will be a huge benefit to our clients.”

Sal Guido adds, “MediaWhiz has grown rapidly into a leading full service online advertising company …one that I am thrilled to be involved with. I’m particularly excited to be a part of a company with such an innovative technology culture and a suite of products that I can help take to the next level to ensure the company remains a leader in the space.”

With increasing costs and competition in search, marketers must continue to be creative to achieve a high return on advertising spend. One answer may be fusion search, which is a method of “fusing” data to execute multiple search techniques simultaneously. These methods include pay-per-click (PPC), search engine optimization (SEO) and, more recently, social media optimization (SMO) and video SEO.

PPC is at the top of the list for two basic reasons. First, there is no other method that can deliver more data in less time. Also, PPC data will allow you to identify the long-tail keywords that you will use in your fusion campaign (provided you did your keyword research). Fusion campaigns are based on those long-tail keywords that cost little and return a lot.

For example, let’s say you’re running an account for a travel client that sells trips to the Bahamas. You’ll likely come up with several thousand key­words that include misspellings, buying phrases, long-tail and competitor domains. After iden­tifying these keywords, you can run a PPC campaign and begin accumulating your data.

Search marketers know that “Bahamas trip” will elicit high volume and a low conversion rate. It will also be expensive and highly competitive, which will result in a cost per action that your client may or may not be able to afford. Savvy search marketers will begin mining their PPC data for the thousands of long-tail terms they added, such as “Bahamas cruises” or “look­ing for the best price on a Bahamas cruise,” that have one to two conversions over a sufficient data period (let’s say two weeks). You would then utilize these long-tail or “fusion” keywords to formulate a multifaceted search campaign across the other chan­nels at your disposal that include SEO, SMO and video SEO.

For SMO, you could create a lens on HubPages, a popular social media site, that centers around your keyword “looking for the best price on a Bahamas cruise” and will link to your client’s site. With the right methodology, your client’s site and the Hub­Pages lens will likely get ranked organically for “looking for the best price on a Bahamas cruise.”

For video SEO — assuming that the client has video content or you create it for them — you can tag that video with the same keyword used in the above example and use specific techniques to get your video ranked for that keyword.

You’ve now utilized your data to fuse the highest converting, lowest competition keywords into an extremely effective, multi-faceted strategy, which will achieve a higher return as well as build long-term organic reach.

Read the original article here

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