Medical Communication In India

News

noreply@blogger.com (Neelesh) — Mon, 26 Mar 2012 09:54:00 +0000

India Healthcare Newsletter 2.0great free widgetsWidgetboxMore info

Blog to MED-COMM BLOGSPOT 03/22/2012

noreply@blogger.com (Neelesh) — Thu, 22 Mar 2012 00:45:00 +0000

From May, get TB-test report in 2 hours - Mumbai - DNA

The state health department will soon launch a new testing device, called Gene X-pert, which can generate a TB-test report within two hours. To be launched as part of a pilot study at the Sion hospital healthcentre at Dharavi from May,

tags: ihcnews

Posted from Diigo. The rest of my favorite links are here.

India Healthcare News

noreply@blogger.com (Neelesh) — Thu, 15 Mar 2012 11:26:00 +0000

The Transformation of Marketing Campaigns

noreply@blogger.com (Neelesh) — Mon, 18 Apr 2011 05:20:00 +0000

Internet is not a broadcast media anymore. Interactive marketing and Data analytics help us plan consumer/customer engagement better.

How Targeted and Measurable Communication Campaigns Can Transform Your Marketing!

Transform Your Marketing

View more presentations from HubSpot Internet Marketing

Use of Social and Mobile Media for Health Change.

noreply@blogger.com (Neelesh) — Sat, 05 Mar 2011 06:01:00 +0000

Margaret Morris, PhD, clinical psychologist and senior researcher in Intel's Digital Health Group, studies the ways that emerging technologies can enhance mental and physical wellbeing. She shares her latest research into the use of social and mobile media for health change.
Filmed September 28, 2010 | Philadelphia

Margaret covers 3 theories and research into how to apply them to helping people make healthy choices:

* Emotional Awarenes
Facilitating awareness of behaviors through mobile therapy - can your phone be your psychologist?
* Social Psychology
People are very affected by what they think other people are doing - how can we tailor messages that will motivate people to make the right choices?
* Loss Aversion
Loss affects us twice as much in a negative way as gain affects us in a positive way - how can we use this "stick" to help people change?

Inkling, iPad and Medical Textbooks.

noreply@blogger.com (Neelesh) — Mon, 28 Feb 2011 09:55:00 +0000

We have been waiting for a good interactive medical textbook for a long long time. We have earlier looked at Blio Reader. Blio reader accepts as input a PDF or ePub version of a text and allows the addition of interactive multi-media elements, including video, quizzes and live internet content, while allowing annotations and note taking.

Now we have interactive textbooks on iPad via Inkling.

&amp;amp;amp;amp;amp;lt;p&amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;lt;br /&amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;lt;br /&amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;lt;br /&amp;amp;amp;amp;amp;amp;amp;gt; Inkling is a platform for interactive textbooks, built from the ground up for iPad. It turns paper-based textbooks books into engaging, interactive learning experiences while staying compatible with the print book for classroom use. It allows for all the advantages of an intelligent book, like allowing keyword search, quizzes, guided tours of organ physiology and annotations.&amp;amp;amp;amp;amp;amp;amp;lt;br /&amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;lt;br /&amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;lt;img width='250' height='250' src='http://d2z57atfnbxql8.cloudfront.net/www/media/titles/Ganongs_260_338.png.260x338_q100_crop.png' style='max-width: 800px;' title='' alt=''/&amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;lt;br /&amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;lt;br /&amp;amp;amp;amp;amp;amp;amp;gt; There are a number of medical textbooks of Anatomy and Neuroanatomy available for downloads. &amp;amp;amp;amp;amp;amp;amp;lt;b&amp;amp;amp;amp;amp;amp;amp;gt;Ganong's Review of Medical Physiology&amp;amp;amp;amp;amp;amp;amp;lt;/b&amp;amp;amp;amp;amp;amp;amp;gt; is now available on &amp;amp;amp;amp;amp;amp;amp;lt;a href='http://itunes.apple.com/us/app/inkling/id379351586?mt=8' target='_blank'&amp;amp;amp;amp;amp;amp;amp;gt;iTunes&amp;amp;amp;amp;amp;amp;amp;lt;/a&amp;amp;amp;amp;amp;amp;amp;gt; for download, via the Inkling platform. You can download the platform and a sample chapter for free,&amp;amp;amp;amp;amp;amp;amp;lt;br /&amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;lt;br /&amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;lt;div class='zemanta-pixie'&amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;lt;img src='http://img.zemanta.com/pixy.gif?x-id=46f8365a-306c-8d89-9434-ab5aacb9a4d8' alt='' class='zemanta-pixie-img'/&amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;lt;/p&amp;amp;amp;amp;amp;gt;

The Future of eCommerce is Social commerce

noreply@blogger.com (Neelesh) — Thu, 24 Feb 2011 12:41:00 +0000

Social commerce is a subset of electronic commerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services.

More succinctly, social commerce is the use of social network(s) in the context of e-commerce.

The Future of Social Commerce

View more presentations from Skive

Top 12 Ranked Web sites in India for December 2010:

noreply@blogger.com (Neelesh) — Sat, 29 Jan 2011 17:29:00 +0000

Alexa - Top Sites in India

Top Sites in India ranked for December 2010

The 1 month rank is calculated using a combination of average daily visitors and pageviews over the past month. The site with the highest combination of visitors and pageviews is ranked #1.

1) Google India
google.co.in
Indian version of this popular search engine. Search the whole web or only webpages from India.... More Interfaces offered in English, Hindi, Bengali, Telugu, Marathi and Tamil.

2) Google
google.com
Enables users to search the Web, Usenet, and images. Features include PageRank, caching and tra... Morenslation of results, and an option to find similar pages. The company's focus is developing search technology.

3) Facebook
facebook.com
A social utility that connects people, to keep up with friends, upload photos, share links and ... Morevideos.

4) Yahoo!
yahoo.com
A major internet portal and service provider offering search results, customizable content, cha... Moretrooms, free e-mail, clubs, and pager.

5) YouTube - Broadcast yourself
youtube.com
YouTube is a way to get your videos to the people who matter to you. Upload, tag and share your... More videos worldwide!

6) Blogger.com
blogspot.com
Free, automated weblog publishing tool that sends updates to a site via FTP.

7) Wikipedia
wikipedia.org
A free encyclopedia built collaboratively using wiki software. (Creative Commons Attribution-Sh... MoreareAlike License).

8) orkut.co.in
orkut.co.in

9) Rediff.com India Ltd.
rediff.com
Online portal with free e-mail and many other services.

10) Twitter
twitter.com
Social networking and microblogging service utilising instant messaging, SMS or a web interface..

11) LinkedIn
linkedin.com
A networking tool to find connections to recommended job candidates, industry experts and busin... Moreess partners. Allows registered users to maintain a list of contact details of people they know and trust in business.

12) Indiatimes
indiatimes.com
Portal site; includes news stories under subject headings, and links to other information sources.es.

Analysis and Pointers:

a) At least half of these dozen are hardcore social networking sites.Orkut is still doing reasonably well in India, and Facebook has fast climbed to number 3, after the obligatory Google Search.

b) Google India is on the first position and we wonder how many choose to surf the net in their local languages. This information can transform the way content is produced in India currently.If this data can be gathered, it will allow content creators to better plan their offerings.

c) The only two India based entities, Rediff and Indiatimes are web portals, with a strong presence in the e-commerce space. These two being popular shopping sites, this is another pointer to increasing online expenditure habits being formed.

How to Create Animations Online without Costly Softwares

noreply@blogger.com (Neelesh) — Fri, 28 Jan 2011 15:40:00 +0000

A Video is a very powerful resource on the internet. Various studies have proved that videos get shared more rapidly via social media, rather than text based content. But making good quality videos has required using special programs and costly talent.

Not Anymore.

There are a few sites online where you can do basic animation and you do not need to have animation experience. You can pick backgrounds, text, music, etc. to make a short video and then send it to your friends. You do not need any experience just point and click:

5 websites which allow you to create animations:

Check out this video on using Xtranormal:

<p>&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;br /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;br /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div class='zemanta-pixie'&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;img src='http://img.zemanta.com/pixy.gif?x-id=a9b758e1-73ed-878e-95ed-46cc24284eba' alt='' class='zemanta-pixie-img'/&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</p>

Tracing The First Decade of Wikipedia (Video)

noreply@blogger.com (Neelesh) — Sun, 23 Jan 2011 08:21:00 +0000

Wikipedia has been around for Ten years now. Over the years, it has proved itself to be a much maligned and under-appreciated source of information to a large number of people.

The WikiMedia foundation has now set its eyes on the developing markets like India, and it will be interesting to see Wikipedia make it through another few years without advertising revenues.

8 Questions to Answer Before you Start a Health Community

noreply@blogger.com (Neelesh) — Thu, 13 Jan 2011 08:29:00 +0000

Online community building require planning all your activities much before you launch it on the web. Here is the list of 8 questions you should answer before you actually start building a community::

(1)Who is responsible for managing the community. One person who has ultimate authority for managing your online community. Pick this person before you launch. What are the limits of their authority. What can/can’t they do without you? What are their responsibilities and deliverables?

(2)The first people that you’re going to approach. Building an online community needs a very focussed approach. So before you venture into any such project, have a clear target audience profile. You should know their demographics, habits and attitudes. You should have a list of people, but start with the best 20 to 50 consumers to join in the beginning

(3)What you’re going to tell them. Based upon your research, you should know what you’re going to tell a member that will get them to join. We believe it is best to draw up a plan for publishing content according to a table -of -contents and in a timely fashion.

(4)How you will convert newcomers into regulars. What will members do in your community for the first few weeks? You need a clear process that will take a newcomer to the community past the usual 3-week mark into a regular. This means a combination of constant prods asking for opinions/recommendations etc.

(6)How you will grow the community. Will you continue to use direct invites? Will you use referrals? If so what will you do to gain those referrals? Will you go for promotion/mentions in top media outlets. If so, what will you tell them to get those mentions? In our opinion, it is better to grow physician communities via referrals and recruiting health consumers via direct invitation, social media marketing and Google adwords.

(7)What platform you will use. Hot topic, but what platform will you use for your community (should be very clear about why). The default should be forums/mailing list/newsgroups until you outgrow it.

(8)What you are measuring. What metrics matter to you? This should also include how you will react to these metrics. How will these metrics change your actions?
(via Feverbee)

Related articles

6 Great Ways to Kick start Your Health Community.

noreply@blogger.com (Neelesh) — Tue, 11 Jan 2011 13:35:00 +0000

Despite all the debate about the many differentiating feature of health communities, they are at their core like any other online community. And growing a health community faces almost the same challenges as growing any other non-specialist communities.

Feverbee is a good source of gyan for building online communities. Created by Richard Millington, it is overflowing with solid practical advice in building vibrant online communities. We have taken one of their recent posts and edited it to answer our own question.

How to Kick Start a passive Health Community? 6 questions which will enthuse activity in your community forum and encourage people to share:

(1) What is your average day like? People love to talk about themselves winning over their arthritis/ diabetes/ whatever. Ask them what their average day is like and they’ll tell you. They’ll also compare it with anyone else that answers.

(2) This question can be difficult to monitor/ balance but will surely get you a lot of traffic. Can anyone recommend ( a healthcare service provider, source of information, treatment strategy which worked for you)…..? People like to be helpful and show off knowledge. Asking for recommendations will solicit knowledge and engagement from users. Another variant of this is Who/What are your top 5 …………… ? Ranking is addictive. Ask people to rank their top 5 anything and then try to create an overall ranking based upon the community.

(3) What is the worst thing that has ever happened to you whilst you have been unwell….. ? Self explanatory. Let members share their stories. It’ll almost certainly boost activity and return visits. Members will slowly get to know and like each other.

(4) Has anyone tried…………….. ? Again, has anyone is all-encompassing and people are likely to share their experiences.

(5) What would you do if ……. ? Create a hypothetical situation, perhaps a problem lots of people face, and ask members what they would do. Life problems work well here.

(6) What should every newcomer know about ….? Well, what should every newcomer know about something relevant in your community? It’s great and much needed advice – perfect for a sticky-thread.

PS: We recommend an Editorial board of independent experts for every health community. Plus, Always let users flag content as spam or promotional. Contact info@digmed.in for help in creating health communities targeting physicians/ health consumers in India.

The History of Medicine : Video 2.0

noreply@blogger.com (Neelesh) — Mon, 10 Jan 2011 16:02:00 +0000

Video recounts the history of medicine from ancient China to web 2.0

The Best New Social LMS : TOPYX

noreply@blogger.com (Neelesh) — Sun, 09 Jan 2011 16:35:00 +0000

Social LMS is the new buzz-word in eLearning. Everyones wants an elearning platform which allows social features like connecting, forming interest groups and building communities.

Such features are not well defined in the earlier breed of LMS like Blackboard or Moodle.What it needs is an affordable, fully-hosted social learning management system (social LMS) eLearning software as a service (SaaS) solution with integrated, innovative social learning resources that meet the needs of today's learners.

TOPYX is a revolutionary eLearning 2.0 platform that ingeniously integrates learning content, assignment tracking facilities and social learning. Using the most advanced technology, TOPYX brings the best interactive software together into a single platform—giving educators, trainers and learners the ultimate resource for all their knowledge-sharing needs.

TOPYX is already used by many corporates, including Johnson and Johnson. It is 100% web based and works within the browser, so no need to download anything! It is fully integrated with community building features and single user sig-on. Also, Social networking plug-in compatibility (Twitter, Facebook, LinkedIn, etc) gives it the edge over many other similar LMSs.

It is provided as a service, so you don't need to dirty your hands with complicated coding. Just pay and start using! Its customizable, so easy to add branding! It lets you embed multimedia in a variety of formats. It has already been voted as eLearning - Best of 2010 winner.It is used by a number of corporate houses from different verticals and has proved itself adaptable for all kinds of niche needs.

Try a free 2 week trial before you decide.

Exchange Data Between Smartphones with Free Bump App.

noreply@blogger.com (Neelesh) — Thu, 06 Jan 2011 07:42:00 +0000

Smartphones have almost become ubiquitous amongst the physicians and other healthcare providers. They all work within a small niche and often need to pass data/information between themselves. Now a free application called Bump lets individuals using smartphones ( whether iPhones or Android phones) easily share contacts and links to Facebook too!

Setting up Bump :

1) Make sure that the person you want to connect with is in your address book, and that you both have the latest version of Bump installed on your devices.

2) Fill out your email address and/or phone number, and have your friends do the same. This information will help Bump identify who you want to connect with.

3) Select 'Yes' when Bump asks permission to have access to your address book.

4) If you are friends on Facebook, you and your friends can sign into your accounts within Bump which will also help in the matching process.

Once this is done Bump will generate a list of people that you will be able to instantly connect with simply by clicking the green check mark next to their names, and voilà! You're connected and able to send all kinds of stuff back and forth for free.

You can download the app here from the iTunes store.

Also see a whole list of other apps using the Bump API to bump-share songs, wine lists, play games and pay bills.

The Top 5 Health and Fitness Websites of 2010

noreply@blogger.com (Neelesh) — Mon, 13 Dec 2010 18:39:00 +0000

.

The Time magazine has recently published a list of Top 50 websites in 2010

The point to note in all the medical ( and also non-medical) websites is that almost all websites are directly benefitting the consumer. These are websites which add Value. Most of these websites allow you to use various tools, like Google Maps or online videos, to derive maximum benefits.

Also, all these websites allow creation of Communities. Thus these websites are good community portals, allowing visitors to connect with each other and thus learn more.

Below are the 5 websites from the Health and Fitness category:

Health & Fitness

Keas : Founded by the former head of Google Health, Keas aims to provide tailored health programs for individual users by combining personal medical data with general health advice. Companies like Quest Diagnostics have teamed up with Keas to input personal data, like blood-test results, to the site.
Mayo Clinic : The renowned Mayo Clinic's website keeps its tips legitimate, combining ease of use with sound medical advice. The site offers an encyclopedic index of diseases and a symptom checker to see what that forehead pain could mean.
Exercise TV: On-demand cable channel Exercise TV allows you to get fit with only a laptop and some extra floor space. Every month, the channel's site uploads more than 100 free workout videos. You can pay to download the clips or you can stream them online cost-free.
Fit by Fun : Fit by Fun animates your exercise with illustrated trainers, upbeat music and a community feel, giving you a list of "classmates" currently using the site. The fickle can adjust their workout scenery and sound track. Though many of its classes and services, like progress tracking, require a paid membership, some are free.
Walk Jog Run: Walk Jog Run utilizes Google Maps and community involvement to map out the best routes in your area. Just input your address and user-generated routes will appear, handily mapped out and measured by distance, speed and calories burned.
Read more: http://www.time.com/time/specials/packages/0,28757,2012721,00.html #ixzz180sfCaQa

Evolving use of Social Media in Healthcare Business

noreply@blogger.com (Neelesh) — Sat, 11 Dec 2010 14:27:00 +0000

Most businesses have discovered that word of mouth advertising and networking are two of the most successful ways to find new business or clients. Social media is simply a way to network and use word of mouth, online. Small and Medium size business, especially in healthcare, are seeing the most benefits from use of social media.

Even hospitals have got into the act.

Check this Hospital Social Network List by Ed Bennett comprising of all the hospitals in the US on Social Media.

The Presentation below has just been voted amongst the top 3 presentations of 2010 on Slideshare.

Social Media for Business

View more presentations from Presentation Advisors.

If you are not using social media strategies in your marketing plan, Now is the time to start.

Best Practices in Maintaining Blogs

noreply@blogger.com (Neelesh) — Fri, 02 Jul 2010 10:28:00 +0000

I am a regular reader at ProBlogger and love the tips i get there.See the presentation below to get an overview of best blogging practices in a nutshell.

32 ways to make your blog suck less

View more presentations from Scott Hanselman.

Asia Now Fastest-Growing Region for Twitter, India at Number 4 in Asia

noreply@blogger.com (Neelesh) — Fri, 02 Jul 2010 09:46:00 +0000

Asia Now First, Fastest-Growing Region for Twitter: "- Via ReadWriteWeb.com

According to a new study by Semiocast, Asia is now the region that produces the most Twitter posts, surpassing North America, which declined 7% in the last three months. Asia rose 5.5% in the same time period, to 37%. It is also the fastest-growing region in terms of Twitter use.The U.S. is still number one in terms of countries, with 25% of Twitter messages, down from 30% in March. But the second and third positions belong to Japan and Indonesia with 18% and 12% respectively. Indonesia knocked Brazil out of third position.

South Korea enters the top 10 at the 7th position. More than 2% of messages are sent from South Korea, up from 1% three months ago. India, the fourth Twitter nation in Asia, represents less than 1% of messages. The Paris-based real-time web data service surveyed 2.9 million messages on one day, June 22.

It gets interesting for us in India.

Animated Explanations - The Heart and Blood Flow

noreply@blogger.com (Neelesh) — Sun, 27 Jun 2010 07:58:00 +0000

This interactive infographic explains the anatomy and function of the human heart. Find out how the blood flows through the different chambers and valves, and visualize the blood flow using the scroll bar.

Be patient . It might take a minute or so for the animation to load.

The Human Heart - Animated Explanations

Collaboration and Social Media in Medical and Healthcare Learning

noreply@blogger.com (Neelesh) — Mon, 21 Jun 2010 06:06:00 +0000

Focuses on
-Networked Social Media in Learning and Teaching (contexts: higher education; medicine and healthcare, including patient education and clinicians’ collaboration and CPD—Continuing Professional Development).

-Networked Social Media in Research (both as a primary focus for research and as tools/enablers in research).

Networked Social Media in Learning, Teaching and Research

View more presentations from sl.medic.

How the world spends its time online

noreply@blogger.com (Neelesh) — Thu, 17 Jun 2010 06:44:00 +0000

A very interesting Infographic-

www.visualeconomics.com

Social Media's Rising Impact on Healthcare

noreply@blogger.com (Neelesh) — Tue, 15 Jun 2010 12:13:00 +0000

The all consuming influence of social media is being felt in the once conservative field- Healthcare.

- 730 Hospitals have an active Social Media presence with more than 1,400 sites ebennett.org– May 22, 2010 7

- Adults are turning to the web and social media for health information Pew Internet Life Project– 2009 9

- The Dose of Digital Wiki lists over 200 active healthcare communities Dose of Digital Wiki – June 7, 2010

Here is the keynote presentation Shahid Shah and Joel Selzer delivered at the Healthcare New Media Conference in Chicago, June 14th.

Social Media's Impact on Healthcare - HCNM Keynote

View more presentations from Joel Selzer.

Social Media in ePharma- Marketing/ Regulatory/Legal affairs

noreply@blogger.com (Neelesh) — Thu, 27 May 2010 12:02:00 +0000

Most regulatory and legal departments in pharma industries are wary of social media and other similar marketing efforts. But the large gains possible by using this collaborative channel to connect with the end customers cannot be wasted.So how do we make the best use of #HCSM? It needs a lot of planning and internal discussions. Check the slide show below for some interesting points by Rich Meyer.

Social Media For Regulatory And Legal

View more presentations from Rich Meyer.

The hidden influence of social networks on Health

noreply@blogger.com (Neelesh) — Mon, 17 May 2010 09:50:00 +0000

Nicholas Christakis' work examines the biological, psychological, sociological, and mathematical rules that govern how we form these social networks, and the rules that govern how they shape our lives. His work shows how phenomena as diverse as obesity, smoking, emotions, ideas, germs, and altruism can spread through our social ties, and how genes can partially underlie our creation of social ties to begin with. His work also sheds light on how we might take advantage of an understanding of social networks to make the world a better place.

Nicholas Christakis: The hidden influence of social networks | Video on TED.com