The Medical Marketer

Do as I Say, NOT as I do!

Patty Reagin — Mon, 09 May 2011 23:19:12 +0000

As a marketer, writer and social media consultant, I counsel my clients that the number one, single most-important, fundamental cornerstone piece of their marketing is fresh, valuable, interesting content. Nobody will keep coming to your website if it still looks as though it was built at the advent of the internet age. Blog readers will [...]

2011 Medical Marketing Budgets: How do they compare?

Patty Reagin — Thu, 27 Jan 2011 17:57:07 +0000

Marketing Sherpa released a new chart earlier this week detailing responses from marketers regarding how their budget will be changing in 2011. As you can see from the chart above, online marketing efforts are gaining most of the budget increases over 2010, while more ‘traditional’ marketing is largely being decreased. My gut reaction is that [...]

Happy Holidays!

Patty Reagin — Mon, 20 Dec 2010 19:05:29 +0000

Hello fellow medical marketers! In the spirit of the season I want to wish you all a wonderful holiday season. Here in the Colorado mountains it’s snowy and festive. I’ll be offline the next two weeks taking some time with family and I hope you are all safe and happy in whatever plans you have! [...]