Medusa's Muse

Feeling inept without my Macbook

2009-11-06T15:00:00.001-08:00

My Macbook Air was making an odd, straining, whirring noise, like the hard drive was protesting being worked so much. You'll have to force my clawed hands to scrape against these brick walls if you want another file written. My hubby took it to the Apple Store in Santa Rosa for repair and they're holding it hostage... I mean, storing it... until probably Tuesday when the part "should" come in.

There is a large blank spot on my desk now. My major writing tool is missing and I am forced to use the PC in the living room, which is where I do most of the business work for Medusa's Muse anyway, so it shouldn't be that big of a deal. But it is. I cannot work on my novel here. I can barely work on my blog. This is the desk where I do the bookkeeping and inventory for my press, not where I feel creative.

The tools we choose to help us create become a part of us. I am attached to the feel and sound of my keyboard as I type, the angle of the screen, the particular glare of the desk top as I work. I love how light my computer is, how portable and sturdy, how its shiny metallic surface gleams when the sun pours onto my desk in the late morning.

My Macbook air was a Christmas gift from my hubby last year and I'm saddened it already needs work; granted, it was a refurb (no way could we afford a new one). I'm also surprised at how attached I am to it, like it's a new car or my favorite pair of comfortable shoes. I don't usually get this attached to things, but I am in love with my Macbook, loving the furtive glances of laptop users as I whip out my ultralight in the cafe and don't even bother plugging it in. I can type for over three hours just on the battery. Yep, Dell laptop users, go ahead and sulk in jealousy.

To add insult to injury I've caught the flu. I can't lie in bed with my Macbook and surf the net or work on a short story. Nope, I'm forced to sit up at the PC Tower to work on my blog.

Perhaps this is revenge of the Dell laptop genie. I shouldn't have gloated so much.

The Marketing My Book More Effectively Challenge - Amazon.com

2009-11-03T07:32:00.001-08:00

The majority of the books sold by Medusa's Muse are sold via Amazon.com, so on day one of my marketing my book more effectively challenge, I focused there. I quickly discovered that Amazon is still the mysterious, controlling behemoth it appeared to be when I first started publishing books two years ago. I couldn't find a how-to or any kind of guide, so I updated my profile by trial and error.

After signing in, I clicked on "Terena's Amazon.com," then selected my profile. I uploaded a photo of me from the the What You Need to Know to be a Pro photo shoot, one of the top three we debated to be on the cover of the book, but wasn't the one we chose. I updated my bio and interests, added a list of favorites, and wrote a couple of reviews. but then I realized that although updating my profile was good to do, none of the information was appearing on my book page. Why am I spending all this time updating a profile that is basically there just to show off my reviews?

I noticed on Pete Masterson's page (I reviewed his book, Book Production and Design, which is fabulous, btw) there was a link to an Author Page. His was blank, so I went to my friend Jody Gerhman's Amazon page for her novel, Tart (also a fabulous book) and clicked on her Author Page. Scrolling down her page I found the link to make my own author page.

The process was quick and easy, but it takes up to 7 days for the profile to be "verified," so I can't post the link to my author profile yet. When it's finished, I'll let you know. This is a beta feature, which means it's new and may still have some kinks, so I'll also let you know how the feature is working and what problems I run into. One problem I found was that Amazon wouldn't let me use the word "ass" in my bio. Instead, I had to write the title of the punk book as "Punk Rock Saved my A**." I wonder how much of an issue it will be when the book launches.

Lastly, I contacted Amazon to upload text for the "search inside" feature, and requested more information about allowing my books to become Kindle books. We'll see how that process goes.

The next phase of the marketing on Amazon challenge is to post reviews of every single book I listed in the resource guide of What You Need to Know to be a Pro as well as the publishers/writers who provided advice in the book. This could take a while, and I already sacrificed writing time for navigating Amazon. But as my muse said, why did I publish my book if I didn't plan on selling any copies?

A middle-aged Emily the Strange

2009-11-01T21:38:00.000-08:00

This Halloween I had class, so my husband Rick decided to join me in San Fran while my daughter's bio dad stayed with her at home. They went trick-or-treating and had a nice, long visit, which was good because she doesn't get to see him often. Rick rode the motorcycle down to The City which meant we could tool around on Halloween on the bike, rather than fighting for parking with the mini-van.

After class on Halloween, Rick and I went out to dinner then returned to our friend's apartment so I could put on my costume. I decided to be Emily the Strange, one of my favorite characters. When I was 12 I was just as dark and sullen, so I have a soft spot for that nihilistic child. With a long black wig, darkened eyebrows I shaped downwards to give me that angry-child look, and black lipstick, I embraced my inner goth-girl. Unfortunately all that black made me look as haggard and sleep-deprived as I feel. Whatever. I pulled on my Doc Martins and my "seeing is disbelieving" t-shirt and declared "I'm Emily the Strange at middle age."

We sped across town on the motorcycle under a moon that was just on the edge of full. Mist poured in from the ocean and I shivered a little in my black leather jacket. The sidewalks were filled with people dressed up in silly and seductive costumes, and the closer we got to Market street, the drunker the people seemed. I felt a rush of euphoria, a tingle of freedom. I was on the back of a motorcycle holding on to the man I loved in the city I loved and for one night I was free. No child to tend, no phone calls to make, no dishes to wash. I am Emily the Strange and the night is my friend.

A friend of ours is in a Sisters of Mercy tribute band called The Reptile House and that night they were playing at a bar called Annie's on Folsom street. We parked the bike and went to the door to pay the cover. $7.00, or $5.00 in costume. Cool. I handed him my $5.00 just as he said, "Seven."

"I thought it was five in costume."

"Yeah."

"I'm in costume."

He looked me over closely, then recognized I was wearing a wig. "Okay, five."

When I walked into the bar I realized dressing up like an iconic goth chick wasn't exactly a great costume to wear to a punk bar on goth night. As I looked around I saw many people dressed in black with long black hair and black lipstick, only they weren't in costume. This was what they wear out, what I used to wear out before I was old enough to get into bars legally (but I managed to). I laughed. Rick said, "I told you."

Whatever. He bought me a saki (I LOVE Annie's because they serve saki) and we found our friend who was about to play drums in the first band, a tribute to Souxie and the Banshees. The lead singer had a bad cold so sounded terrible but had good energy, and the musicians were great. Dancing in the front row, I sipped my little bottle of saki and fell into the music. I have never outgrown my love for goth music and I felt that euphoric rush of freedom again.

That feeling was quickly followed by the stupefying realization that I'm getting old. This was the first time I'd been to a tribute show for a band I listened to when I was young and the understanding that I was that goth girl 20 years ago was stunning. It's all going too fast; I'm not ready to be middle aged. I just figured out who I am and what is important to me and it's too late to go back and start again. Can I please have a little more time?

More friends arrived, both parents who'd also managed to take the night off from kid duty. We drank and chatted and listened to the music and slowly my blues faded (I'd been channeling Emily the Strange a bit too much, I think). When The Reptile House started, I stood in the front row and danced every vestige of sadness away. The euphoria returned as I sang along to the songs I knew and felt my inner goth girl stir in remembrance. I may be older now, but that girl I used to be is still a part of me. She just needs to come out and play now and then.

My husband and I managed to stay almost to last call, then we hopped back on the bike and sped away through the nighttime streets of San Francisco. I held on tight and let him drive, not worrying about where we were or what we should be doing. Rarely do I have a moment where I'm not in control of something, so those moments on the back of his motorcycle were liberating. He's a good driver and I trusted him to get us home. I relaxed and watched the city zip by.

Oidhche Shamhna

2009-10-30T10:00:00.000-07:00

Halloween is my muse's favorite holiday because she like to see what people reveal about themselves on that one night, when they put on a costume and give themselves permission to be ridiculous. All the hidden fears, desires and childhood fantasies are on display. Children become powerful superheroes with the ability to control the universe. Housewives become dangerous vixens. Business men show off their garter-belts. Creatures from horror movies wander the streets, hunting for candy instead of blood. Grown women dress up like cowboys, complete with cigar and six-shooter. Suddenly, everyone is an outlaw.

Halloween is also called Oidhche Shamhna, or the eve of samhain, which is the Celtic new year (Nov. 1). The Celts built bonfires to celebrate the death of the old year, in which bones were burned (bone-fires). It was said that the veil between the world became thin as the year turned, so spirits and the ghosts of loved ones could come for a visit with a living. Not all of those spirits were friendly though, so the Celts decorated gourds with symbols and scary faces to keep the bad ghosts away. People also wore masks to confuse the evil spirits.

"The Celts really knew how to throw a party," my muse said while trying on one of my vintage hats.

"You were there?" I asked, startled to think of my muse at a party 2000 years ago.

She shrugged. "Of course. Why are you so surprised? I've been to all the hot spots." She adjusted the hat's veil and turned her head side to side while studying her reflection. "As soon as the sun set, the bonfires were lit and the feasting began. We dressed in our finest, danced in the light of the fire and sang songs to the gods. The music was incredible. I'll never hear better." She scowled and took off the hat, but almost ripped the veil when a snake got its fangs tangled in the netting.

"Sounds beautiful."

"It was. But I think I like today's celebrations better. Back then, people conformed to the traditions of the ceremony. Now, you can dress up any way you want and if you get arrested, so what? It's much more egalitarian now days."

"What are you going to dress up as?" I asked.

With a slow, almost wicked grin, she said, "A goddess of course."

A galley! A galley! We have a galley!

2009-10-28T10:23:00.000-07:00

Sitting on my laptop's desktop is one beautiful, professional looking, although not yet polished, galley of the punk anthology, Punk Rock Saved My Ass. After many arduous months in which the designer was so slammed with work he couldn't see any glimmer of hope that he'd actually be able to make the galley, he put in several long nights and walla, a galley proof was finished.

Well, mostly finished. He still needs to insert the photographs and he's still unhappy with the cover (so much so I'm not allowed to show any of his ideas). Once the photos are added, he'll go back through and polish each page, looking for "orphans" and "widows." In book lingo, an orphan is when the first line of a paragraph sits all alone on one page, separated from the rest of the paragraph. A widow is when the last line of a paragraph sits all alone at the top of a page. Or as Wendy Woudstra wrote in her book design article for Ezine Articles, "an orphan has no past, a widow has no future."

Now I will send the galley to each author so they can examine their submission and make sure I didn't make any mistakes with their name, bio, or other facts. This is NOT the time to change the essay; this is strictly for checking accuracy. Once I have any notes back (within two weeks), the designer will add the photos and fix any design flaws. I will add the page numbers to the table of contents. Then the galley gets one more comb-through from the copy editor before going to the printer.

We should have an actual book in our hands by New Years.

Do you really want to be a niche market clone?

2009-10-26T09:12:00.000-07:00

I've been thinking a lot about social networking and company branding, and I've decided that adhering too strictly to the dominant culture of your niche market is a very bad idea. Do you really want to be a niche market clone?

Most micro publishers embrace their niche market. How else can you compete with the big publishers? A niche market is specialized around a certain topic or population, like hang-gliding enthusiasts and the hearing impaired. It makes good financial sense to find your niche and market to those readers because you'll spend less money trying to compete with hundreds of thousands of books. I know one press who made a fortune publishing books to dentists and another press that specializes in law books for real estate agents. Medusa's Muse publishes "transformative memoir," which is a pretty broad term for my niche market, which gives me the flexibility I want while letting readers know we are THE place for good quality, true stories written by people who have changed their lives by embracing what scared them.

The trouble with focusing on a niche market is how that market can start to define you, the person. When your publishing niche requires you to behave, dress, and speak a certain way, then you may have a problem. If your comfortable dressing and behaving the way your niche likes, then go for it. Problem solved. But just because you're really excited about your books on Chinese antiques, that doesn't mean you have to wear white gloves and listen to classical music.

Don't let your market define who you are. Embrace your creative, eccentric self and use it to your advantage.

I would be curious about a person who stomped around a high dollar auction in her combat boots while looking at fine china. Or a person who was terrified of flying but loved airplanes. Those people would stick out in a niche market dominated by ladies in pearls or former airline pilots. And if you stick out, your books get noticed.

Of course it can back fire if you go too far (breaking a Ming vase because you stomped too hard in your boots could create some issues), and trying to rebel from your niche mold is just as insincere as forcing yourself to fit in. Find the happy balance between what your market needs and what you need.

And now a word from the Tech Guy

2009-10-22T11:20:00.000-07:00

After I posted answers to the questions from a reader (see previous post), my tech guy sent me an email. "We need to talk."

It appears I was wrong about Ava Host having good tech support. They do, if you already know how to design and update a website. If you're a newby, it may not be the best choice for you. They have a great FAQ section on their website and a chat/forum to get help, but it can be difficult to find the info you need when you don't even know what question to ask.

As I said in my book, What You Need to Know to Be a Pro, go with the web hosting service your web master likes to use. If you're a newby and plan to do it yourself, then Go Daddy, or one of the other sites that has more personal tech support will probably work best for you.

Questions from a reader

2009-10-21T15:41:00.000-07:00

I received an email from a person who bought What You Need to Know to Be a Pro: The Start-Up Business Guide for Publishers and after reading it had a few questions. I'm posting his questions here because I think they may be helpful to others.

I'm curious as to how, for state tax reporting requirements, you note sales to non-profits such as libraries. Do you simply put $0 in your spread sheet for the tax part of the sale or do you also need additional backup materials from the library (or non-profit) confirming their non-profit status to attach to the invoice as proof?

Also, when you chose your domain for your website did you register it separately and then choose a web host or did you register it through your web host? Also, what was your process for choosing the web host you are with?

Finally, after you purchased your initial block of ISBNs from Bowker have you had to pay additional fees to keep your company information with them current?

This was my response:

Congratulations on starting your press. These are great questions. Thanks for asking. I will add these to the list for the next edition.

What State do you live in? When I sold to libraries here in California, they paid sales tax. The same was true when I sold to non-profits. If a non-profit says they don't have to pay sales tax, ask to see their resale license. But again, this applies to California. You should call your own State's Tax board for help. When I sell to bookstores, I do not collect sales tax because the bookstore has their own retail license and will collect sales tax directly from the book reader. Whenever I don't collect sales tax, I put a zero in the tax column. Sometimes I decide not to collect tax if I'm at a fair or conference as a type of promotion, but I still owe that tax to the State. So for my bookkeeping I put a zero in the tax column, but include a tax due amount at the end of that column so I know how much to pay the State.

I registered my domain name through my web host. Avahost was recommended to me by a web designer who had used them often and said their customer service was excellent. There are cheaper places, but I wanted the security of knowing if something went wrong with the site, I could contact a real human to help me solve it.

As for Bowker, yes, you do have to pay a fee every year for your catalog listing. I paid $25.00

I hope this helps. Please feel free to contact me again if you have more questions.

Terena

These questions are very helpful to me and I appreciate so much when people take the time to ask. I file them all for the second edition of What You Need to Know to Be a Pro.

Plus, it's a thrill to know that my book is being used by people who are tackling their dreams and starting their own small press. I'm so glad I can help.

If you have a question, leave them as a comment on this blog, or send me an email.

I can't open the file of the first book I wrote back in 1998! Now what?

2009-10-19T10:00:00.000-07:00

Remember all those lovely stories you wrote ten years ago and then saved on a disc because the stories showed promise and you didn't want to lose them? Always back up your files, you've been told, and you did. Good girl. Now it's ten years later and you'd like to drag out that old novel, dust it off, and see if there was indeed anything promising in there. Only one problem. You wrote that novel using Apple Works in 1999 and now your computer can't understand that language. Apple Works? What es dis Apple Verks you speek ov? I haf never heard ov Apple Verks.

No matter how much you try, or beg, or plead, or threaten you computer with imminent death, the computer can not recognize the file, and therefore is incapable of showing anything other than "xvnuoairtykhfklavjio hbr349p" when you open the file.

Ten years ago I finished my first novel, a memoir about my best friend Paul who died of AIDS in 1992. It began as a way to heal my own scars from his death and evolved into a story about the power of friendship over death. It is a very personal story to me, and whether or not anyone else ever reads it, I need to turn it into a bound book as a memorial to my friend.

I couldn't open the F*&$KING file.

Luckily I live with a tech guy. I do his laundry, so you'd think he'd have the time to fix my novel. Alas, he was swamped with multiple projects as well as finals at school, so had zero time to help (plus, any free time he has needs to be spent on the Punk book, not on a novel I wrote so long ago it's barely readable).

And then I was rescued by another techy friend, a Mac guy none the less. He took my files and after some maneuvering transfered my old files into something my computer could read: rich text file (rtf). Hooray for people who collect Macintosh products and know how to use them!

I have learned a very valuable lesson from this experience. Making a back-up of your files is good, but making at least one of those back-ups an rtf is better. Just because I'm using "Word for Mac" on my Macbook today doesn't mean that program will be able to read the words I'm writing in 10 years. Computer companies like to update word processing programs every couple of years (sometimes more) and with every update, your old files become less and less compatible.

Now, if you'll excuse me, I need to get to work on a novel that needs A LOT of editing. Let's just say I've learned a lot about writing in the last ten years (I hope). Maybe recovering old text files isn't such a good idea after all.

Thanks again, Scott.

Why am I not promoting my own book?

2009-10-14T10:00:00.000-07:00

I know I'm in trouble when my Muse puts on a suit. Dark blue with a red tie and black, shiny shoes. Her hair-snakes are pulled back into a severe pony-tale that wiggles down her back. She does not look amused.

"What did I do now?" I ask.

"Why haven't you been marketing your own book?"

I shrug. "In case you haven't noticed, I've been a little busy."

"Bullshit." She taps her foot and glares at me.

"Bullshit?"

"Yes, bullshit. You're not that busy."

"Excuse me, Miss I-wear-a-power-suit-so-I-know-everything. I am in grad-school! I'm up to my eyeballs in homework and exams, plus I'm still a mom, in case you forgot, and I have a press to run. So yeah, I've been a little busy."

She sits down in my chair and puts her feet up on my desk. "Those are just excuses."

Now I'm getting mad. "Easy for you to say."

"You have enough time to do something every week to promote your own book, but you don't. You've tossed your book to the side and have focused solely on the punk anthology and school. If all you did was one small thing every week to promote your book, more people would be reading it. But instead you've shoved the box holding your books under the couch and act as if you never published it. Like your work doesn't matter." She looks directly into my eyes. "Your work matters."

"I know my work matters..."

"Prove it."

I sigh and sit across from her on the desk. "I really am busy right now..."

"How many places have you sent your play?"

"My play?"

"How many places have you submitted it?"

"One."

"Just one?"

"Yes."

"And how about your other play, the ten minute one? Where have you sent that?"

"A festival in New York."

"Have you heard from them?"

"Yes."

"What did they say?"

"They said no."

"Where did you send it after that?"

"Nowhere... it might need work."

She rolls her eyes. "Hah. Again, you act as if your work doesn't matter. You write volumes of pages, some of it good, and then stick it in a drawer and forget it. Just like you did you book, a book you dedicated an entire year of your life to. Why did you spend money printing it if you weren't planning to sell it?" A snake strains over her shoulder to see what is going on. My muse shoves it back impatiently. "All you have to do is one simple thing to market your book every week. That's it. Nothing expensive or too time consuming. Just one small thing. I'll bet you have time to do that."

"But what?"

Swinging her legs off my desk, my muse stands and walks to my book case where she pulls out a large, heavy book. "Pick a page and do what it says." She tosses the book on the desk where it lands with a startling bang.

I pick it up. "1001 ways to market your book."

"Do you even remember buying it."

"Yes. A long time ago. I hear there's a new volume."

"Why did you buy it if you weren't going to use it?"

I shrug.

"Just pick a page and do it. One thing every week." She stands beside me and leans against my shoulder. "Do it for me," she whispers.

One thing a week.

I open a page.

Rain all the way from Japan

2009-10-12T19:27:00.000-07:00

My muse is running down the street in her underwear, shouting, "Rain!" She is giddy with the smell of it, the feel of wind and rain all the way from Japan flowing on her skin. Her snakes are shivering in a frenzy, lapping up the rain drops with golden tongues, eyes wide in wonder because they forgot what rain smelled like. It's been too long since Northern California has felt rain, and now it seems that four years of drought is trying to break free in one glorious torrent in one stormy day.

The sound of rain on my roof soothes my nerves. I light a candle and watch rain drops run down the window pains, leaving long fingers of gleaming water. My muse is still outside, refusing to come in, even though snakes are cold blooded and if they had teeth they would be chattering. She squats beside the garden and watches the ground soak up the moisture so fast she can hear it hiss. The snakes answer. Rain... rain... rain... rain...

As you can see, rain stokes my creativity. I'll probably be up most of the night writing terrible poetry.

Freshly Printed Manuscript Pages, and One Lost Essay

2009-10-09T06:25:00.001-07:00

After printing out the punk anthology on my laser printer, I held all 180 pages and inhaled their warm, inky, clean goodness. I love the smell of freshly printed work. The weight of the pages in my arms was comforting, my reward after three years of struggle to create this book. A validation of my vision. I was at last... done.

I showed the pages to Rick and he smiled, then said, "Now if I can just get the design part done!"

Yeah, that would be nice. I nodded. "It will come. You're slammed with school right now. I know as soon as you have a chance, you'll finish it."

"Did you find a spot for N's story?" Rick asked.

"Who?"

"N. He wrote the story about the road trip."

"Road trip?"

"Don't you remember. He sent it kind of late and you said you should be able to fit it in."

"Um...?" I had no idea what story Rick was referring to. I went to my laptop and searched through my mail (this is why I love Google. That email program has saved my butt so many times after I've lost an email or essay!). After a few minutes, I found N's missing story. "Oh right. I remember this one."

"Can you use it?"

I read the essay quickly, remembering that it was good, but rough and needed work, work I forgot to do. Sigh... "Yeah. No problem."

Then I searched through my emails again, looking for any other essays I may have forgotten about. After three years of work on this anthology, I've read hundreds of essays, culled them down to about 25, and then worked on those remaining essays with each author for another 2 years. It is a tedious, confusing process at times. I'd send notes to each author, then forget which notes went to who. Did I tell Matt or Mike to add more sensory, emotional detail to the pivotal scene in his essay? Was it Jennifer or Jessica who needed to fill in more details about the moment she heard her favorite punk band? Happily it appeared that through that process, I'd only forgotten one, late submitted essay. What a relief!

Glancing once more at the lovely stack of freshly printed manuscript pages, I got to work on N's essay. Not done yet.

Identify the resources you'll bring to your business.

2009-10-04T14:23:00.000-07:00

From Chapter 3 of the book, What You Need to Know to Be a Pro: The Business Start-Up Guide for Publishers, by Terena Scott.

Resources

Your resources are your money, personal talents, equipment, knowledge, and expertise that will help you and your business thrive. It's important to understand what resources you need for your business. All the talent in the world won't support your business without cash. Cash won't make up for talent. It takes a balance of resources for your business to thrive.

Before I became a publisher, I worked as a grant writer and program director for non-profits. Much of my time was spent managing and evaluating programs to make sure they were viable and financially sound. So many wonderful programs and projects were rejected from the beginning because they didn't start out with a clear understanding of what they needed to support the project. Or the programs slowly died because they didn't set up a strong enough structure to support the needs of the staff and clients.

Examining the gaps in available resources is a step organizations often skip, which is one of the reasons so many excellent programs shut down before they can really help anyone. Once the weak parts of a program are identified, the organization must determine the best way to address those weaknesses. Do they need additional funding for more training, to hire extra staff, or to contract with a translator? Can the administration keep up with the extra paperwork of a new program, or will they need extra support?

Once an organization identifies its needs, it must continue to regularly analyze its resources because things can change quickly: staff leave, grants end, overhead costs increase. And occasionally circumstances occur beyond an organization's ability to adapt. I once had to lay myself off and shut down the program I was managing when both of the program's primary funders changed their grant focus at the same time, cutting us from their future funding plans.

To create a thriving publishing business, you need more than just a desire to publish a manuscript. And you need more than money. You must start with a thorough understanding of what you HAVE and what you NEED to create your business, and a recognition of the gaps between those two.

It takes a lot of money to start a business, let alone launch a book, which is why the majority of start-up businesses, and many established companies, lack enough financial resources. Acquiring financing can be tricky, so you need to determine how you will finance your business before you begin. Do you have enough cash set aside for such an endeavor, or are you planning to use credit cards or get a loan? How much available credit do you have and how much can you reasonably use? Remember, credit is a loan. That means the money isn't really yours; you have to pay it back. How much can you borrow and still make the payments? Or maybe you have a rich uncle, or several friends, who'd like to invest?

Before you figure out a budget for your business, look at the resources you already have. Don't worry right now about how much publishing a book costs, we'll get into those details in Chapter 11. For now, look at your finances and understand how much you can realistically invest in your company. That will help you figure out how much you'll need to borrow.

I started with $3,000 cash (my prior year’s tax refund) and another $2,000 in credit. However, I was lucky, because I have talented friends who were willing to donate their time to the press, saving me thousands of dollars.
Talent can make up for weak finances, but not completely. Some things, like printing, cost money, period. But your personal talents and those of your friends can make up for some of the costs connected with publishing.

In Chapter 2, we looked at the various jobs connected with book publishing, like design and editing. If you can do some of those jobs yourself, you'll save money.
Here's one caveat to that idea, though. Just because you can do it, doesn't mean you should. It is very important to be bluntly honest with yourself while figuring out your resources. Don't assume since you're a good watercolor artist that you can design a book cover. Do you know what elements make a good book cover? If not, then cover design is not a resource you possess. However, if you've done some graphic art with a computer and know how to use Adobe Photoshop well, you probably can design your own cover, but only after you do some research into book cover design.

Go back to the previous chapter and take a look at all those required jobs in a publishing company. Which jobs can you do already? Which ones do you know a little about and could learn to do well with practice and research? Which ones do you know nothing about? And could a friend or acquaintance help with any of those jobs that you don’t know how to do?

Anything you already know is a resource. Everything else can become a resource once you identify where to get the help you need to fill those gaps.
Managing a business takes another set of skills separate from publishing, but they are just as important. Again, you need to figure out what you already know, what you can do yourself, what you need help with, and how other people can help you.

To start and manage a business you need

• A bookkeeper
• A marketing manager
• An accountant
• Someone to do customer service and fulfill orders
• Legal assistance
• A human resources manager if you have staff
• Computer support
• A production manager to oversee the creation of your product.

How many of those tasks can you do yourself and who will help you with the rest?

The Lull

2009-10-01T10:00:00.000-07:00

The Punk book deadline has been pushed to after the New Year and I can't proceed with any of my plans until the designer does his part. So now I wait... and sit... and spend too much time cruising Facebook and surfing from link to link within interesting articles on the net. Hours pass and I accomplish nothing, other than read about the idea that the semi-colon is "girly."

There isn't a "next book" to edit for the press, so for the first time since starting Medusa's Muse I have a break. It feels the same way as when you send your novel off to the agent or editor and are forced to wait for feedback before working on it. What do you do while you wait? Start work on another project? Read a book? Pick your nose?

My muse keeps nagging me about my novel and my play and the three short stories begging to be finished. "You have all this time right now. You should be WRITING."

I know,I know. I also have bookkeeping to do for Medusa's Muse and my own book I could be marketing better than I am. But I've lost my momentum, and even though I have the desire and creative spark fueling scenes for my stories, I can't seem to pick up a pen, or laptop, and get them down into actual words. Instead, I daydream dialogue.

Without a deadline driven whip at my back DEMANDING I get work done NOW, I can't be productive.

"I've lost my edge," I say.

My muse laughs. "I can't believe you sometimes."

"Why are you laughing at me?"

"Because you're so dramatic."

"I'm a writer. And I have a BA in drama. What do you expect?"

She pushes papers aside on my desk and sits. "You're recharging, that's all. You've spent the last two years being absolutely productive and focused, publishing two books, one of which you wrote, preparing for a third, all while going to graduate school, raising your child and writing a full length play. For goodness sake, girl, you need to relax a little." She picks up the Ballerina Barbie beside my laptop. "Plus, your grandmother died last month and you had surgery three weeks ago. Your heart and your body are still healing."

I watch her as she positions the doll into a perfect pirouette and balances it on the tip of her middle finger. The doll slowly begins to spin on point.

My Muse smiles as she watches the doll dance. "You worry too much about the outcome. Just write. Don't worry about finishing a story or getting it published. Now is the time to rest, create, recharge, and heal." With a delicate flip of her finger, the doll leaps into the air and lands on the desk where it holds its position for a moment, then falls across my laptop's keyboard.

I pick up the doll and smooth out her hair. "You may be right."

"I'm always right," my Muse says.

Banned Books Week

2009-09-29T10:00:00.000-07:00

Celebrate Banned Books Week this week by reading a great book like:

The Adventures of Huckleberry Finn, by Mark Twain

Catcher in the Rye, by JD Salinger

His Dark Materials trilogy, by Philip Pullman

The Kite Runner, by Khaled Hosseini

Any of the Harry Potter Books, by JK Rowling

In the Night Kitchen, by Maurice Sendak,

...or any other book on the banned book list.

Every year, during the last week of September, the American Library Association hosts events across the country celebrating free speech. Follow the above link for more information, including a map showing where books have been banned in the US. It's not just happening in the backwoods of some Southern State, people!

More Delays in Google Books Settlement

2009-09-27T09:00:00.000-07:00

The latest from the battle over Google Books.

From an article written by Tom Krazit, at CNET news:

When the Department of Justice made it clear last Friday that it could not support the settlement as written--which would give Google unique rights to scan out-of-print books still protected by copyright law--it said the parties were in talks to amend the settlement. In a joint brief (click for PDF), lawyers the Authors Guild, the Association of American Publishers, and others asked Judge Denny Chin to delay a hearing on whether to approve the settlement while the parties work out the new terms of the settlement with the DOJ.

"Because the parties, after consultation with the DOJ, have determined that the Settlement Agreement that was approved preliminarily in November 2008 will be amended, plaintiffs respectfully submit that the Fairness Hearing should not be held, as scheduled, on October 7," the plaintiffs in the case said in a briefing. They said Google had given them permission to indicate that the company was not opposed to the motion.

The Open Book Alliance, a group of companies and organizations opposed to the settlement, declared victory.

Follow the above link for the full article.

For some background info on the Google Books Settlement, see my 11/2008 blog post, Agreement Reached in Google Copyright Infringement Lawsuit.

Equinox turns me on

2009-09-25T09:00:00.000-07:00

Summertime is not my creative friend. I feel stifled and listless the longer the sun shines each day and the hotter the temperature gets. By July, when the thermometer hovers at no less than 95 and the sun stays up until 9 pm, my ability to write prose vanishes. Even my dreams are vapid (I actually dreamed about doing dishes two nights in a row last week).

Now that equinox has come, I feel like my muse plugged my mind into a nuclear power plant. Suddenly I am flush with brilliant ideas, vivid dreams, and an eagerness to sit at my computer all day, writing. Plots are revealed in epic detail. Characters who were once wandering along the page aimlessly suddenly know exactly where they should be going. Words rush through my mind faster than I can write them down, and some of them are good. I am eager to create and resent everything that inhibits me from spending hours doing so.

This is purely psychological, because despite it now being Autumn, the temperature is 100. Summer obviously doesn't care what the calendar says because she refuses to go away without a fight. Or maybe I feel this way because there is less daylight. Instead of crawling into bed at 9:00, worn out and discouraged, I write for an hour. The darkness is soothing. It chases the heat away and tells the world to slow down. Be still. It's dreaming time.

Last night I started rewriting a short story I haven't touched in five years. It's a story concept I love which isn't working, but right now I feel like I've found a way to express what the character is trying to say. The story revolves around a wounded woman, Johnny Depp, and a rock garden. This time, she knows what to do.

Reacting to Criticism

2009-09-22T10:00:00.000-07:00

I read this great post on copyblogger about dealing with criticism, written by Johnny B. Truant. Here's an excerpt:

One of the most interesting lessons I learned about blogging happened in the basement of a Swiss pub on Christmas Eve.

Back in 1999, my brother and I went to visit our sister in Switzerland. Somehow, we all ended up in this basement room at a pub in Interlaken with some locals. For some reason, the lights started going on and off, and I caught this look on my sister’s face. There had been some groping during one of the dark intervals.

I went up to the offender and said, “Hey. You’re going to need to keep your hands to yourself.”

And he, quite drunk, puffed up and stared into my eyes. He said, “What are you going to do about it, friend? You’re a long way from home.”

Find out what he did by following the above link, and see how this incident taught him skills to handle online critics.

Criticism can be hard to deal with, especially when people get personal and attack me, the writer. No longer are we discussing the pros and cons of my writing, suddenly I'm being forced into defending my honor. It makes me furious when people imply that I'm a moron or an airhead, or even worse. Come on people, can't you be a little creative, or intelligent, and criticize my opinions or writing skill, rather than whether I'm "too stupid to know what she's trying to say"?

What can I do? Fight back, or not respond at all? How do I handle rude or outright nasty critics on-line without getting into a tit-for-tat, "no you're the dummy," "no you're the dummy," argument?

Read Johnny B. Truant's post and get some great advice.

Ode to Opium

2009-09-18T10:00:00.000-07:00

My muse lounges on my bed, dressed in a tight, black Victorian corset, black silk bloomers, and stiletto heels. Her snake hair is piled high on her head like a Gibson girl, but she looks more like a porn star vampire than an Edwardian icon. "You know," she says, drawing on a cigarette held in a long ivory holder, "Your surgery would have been a lot more fun with Opium."

I shake my head and glare at her. "Sorry. Can't take the stuff."

"Why? What happens?"

"Makes my psychotic. I see things and hear voices."

"What's wrong with that?" She props herself up on her elbow to look at me. "Lewis Carrol heard lots of voices and he wrote a masterpiece."

"I don't write stories for children."

She grins. "Neither did he." Rolling over on her back she stares at the ceiling. After a moment, she recites, "The blissful cloud of summer-indolence benumb'd my eyes; my pulse grew less and less; Pain had no string, and pleasure's wreath no flower:O, why did ye not melt, and leave my sense unhaunted quite of all but-nothingness?"

"Ode on Indolence, by Keats," I say.

"Very good."

"I love the Romantics, but I don't understand their need, or any other artists need, for narcotics. Opium and alcohol, the writer's crutch. It's bullshit. They're too scared to create something on their own, instead relying on drugs to fuel their imaginations."

She laughs. "I'm kidding! I'm not suggesting you become a drug addict. I can't stand drug addicts, especially the artistic kind. Their own muses have abandoned them so they try to fill the artistic loss with hallucinations."

"They don't have muses?"

My muse sits up slowly, takes a long drag on her cigarette, and then looks at me with such sadness in her eyes I am stunned. "They used to have muses, but the drugs drove them away. The drugs become their muse. And perhaps they are able to create beautiful poetry and images, but they lose their soul with every word they write. If they stop taking the drugs, their muse will come back. But if they can't stop, they will never feel the touch of their muse again, and no other will take her place. They are forever alone." Looking at the cigarette in her hand, she shakes her head. "That's something the Romantics didn't learn until it was too late."

She rises and walks across the room to stand in front of me. We look at each other for a quiet moment until she smiles gently, sadness still showing in her green eyes. "Forget I ever mentioned opium. I'm glad you can't take codeine or morphine, and I'm glad you don't drink or fool with drugs. I like that you're so clean cut."

Then she grins and walks out of the room, her hips swinging as she sings "Goody two, goody two, goody, goody two shoes. Goody two, goody two, goody goody two shoes... Don't drink, don't smoke, what do you do...?"

Dirty Dancing

2009-09-15T10:25:00.000-07:00

I just finished watching Dirty Dancing for the thousandth time and cried through most of it. I can't believe Patrick Swayze is gone. He was only 57. It was too soon for him to go, too soon for him to stop dancing.

Another icon from my childhood has vanished: Micheal Jackson, Farrah Fawcett, John Hughes, and now Patrick Swayze. All of these people had a big influence on my life, but none more than Patrick Swayze. I saw Dirty Dancing five times in a week and a half when it was at the theater, all just to watch him leap off that stage. I wanted to dance, too.

That was the era of the dance movies: Flashdance, Fame, Dirty Dancing, Staying Alive... and I was an aspiring dancer. I once got in a argument with my step-father when I was 17 about what I wanted to be when I grew up.

"I'm going to be a dancer," I said.

"What the hell are you going to do dancing?"

The Solid Gold Dancers were on TV and I pointed at the television and said, "That."

My step-father burst out laughing, which only made me more determined.
"I can dance on TV, and in the movies."

He shook his head and walked away, mumbling about how I was out of my mind.

"You'll see!" I yelled.

I didn't factor in to my future plans that I'd never taken a dance class in my life (there weren't any classes in Kelseyville, where I grew up). But I was determined. Armed with how-to-do-ballet books and a subscription to Dance magazine, I practiced every move I saw, from the ending scene in Flashdance to the merengue in Dirty Dancing. Luckily I was a natural dancer and when I moved away to college my dream came true when I made it into the Humboldt State Dance troupe. I performed in several shows and even choreographed one. But I could never leap high enough or get my untrained legs to turn out enough. I was competing with students who'd been dancing since they were five years old, while I took my first class at age 19. I wasn't stupid. No amount of determination could make up for lack of training.

So I hung up my dancing shoes and focused on acting.

20 years later, I'm a mom and a writer. Funny how life turns out. But the thrill of dancing never went away. I studied belly dancing for a while and fell in love with ballroom dance. When I'm finished with grad school I have plans to take up Flamenco. And every time I hear the theme song from Fame or Flashdance I get a tingly, move my hips feeling. "What a feeling...Take your passion... And make it happen..."

Patrick Swayze did. He wasn't the greatest actor in town, but boy could that man move.

Surgery

2009-09-12T06:48:00.000-07:00

Well, that does it. There's no way we'll make the deadline now. I had surgery this week which put me on the couch for the past four days, unable to do much more than watch old movies and feel sorry for myself. The surgery was minor and is nothing to worry about, but the recovery is taking longer than I anticipated.

Do I hear laughing?

Okay, okay... I know I'm an unrealistic over-achiever. Yes I had surgery on Tuesday. Yes, that was only four days ago. And yes, I suppose it will take more than four days to heal. But lying on the couch wishing I could take stronger pain pills (I'm allergic to opiates so can't have anything good) is putting a dent in my Wonder Woman image.

My muse just laughs harder.

Sometimes DIY is no fun

2009-09-07T16:12:00.001-07:00

We are so close to finishing the punk rock anthology. I keep saying that, but it's true. So very, very close. There's just one last minute essay being revised right now and three bios coming until the entire manuscript will be complete. We've been working on cover designs and choosing photographs and debating which font to use for the title. The date of the launch is looming and now I'm starting to worry we won't make it in time. Not from lack of effort, believe me. I've been pushing this book forward with every ounce of will power and fortitude for two years.

Unfortunately, I am powerless against the forces of time and money.

So is my muse.

"You worry too much," she says while cleaning something blue from one of her snake-strand's teeth.

"The scanner won't work so we can't finish the photos. I have no money to print books, and no time to finish this project. Our deadline is Halloween, but with no time or money, there is no way in hell we'll make it."

"So what?"

"What do you mean so what?"

My muse wipes her fingers delicately on a tissue. "So what if you don't make the deadline?"

"Then I let a lot of people down, especially the writers, many of who have been waiting for two years."

She tucks her snakes back into her hair wrap. "So? Do you really think they'll be so crushed they'll never write again?"

"I've been putting off book launch for a year. I'm tired of writing to them with excuses."

"Ah... so it's your pride that is stressing you out."

"Well yeah. A little. I want to be professional and constantly putting off a book's launch is not professional."

She laughs. "Terena, you're not a professional. You publish books out of your living room and will never make a profit. You are a mother and a graduate student, which means you are sleep deprived and broke. Face reality, sister. It's a wonder you get any books published."

I hate it when she's so blunt, especially when she's right.

"This is supposed to be fun, remember?" She smiles and winks.

Right. Fun. Publishing books is supposed to be fun.

This is supposed to be fun, god-damnit!

Another Great Site to Help with Writing Stress

2009-08-31T14:53:00.001-07:00

Here's another great site sent to me from Jane Mackay.

Mindfull Time Management: Relief from overwhelm for entrepreneurs and creative professionals. The latest blog post is called Writing Doesn't Have to Hurt, about how writing for shorter amounts of time regularly makes you more productive than binging on writing for long periods of time, less frequently.

I tend to fall into that last category, looking for a block of time to fully immerse myself in the world of my characters. Those free blocks of time are rare, so my writing time is also rare. Do I really need to block out four hours to write, or can I grab an hour, or even thirty minutes, for my novel and still create quality work?

If shorter bouts of time will help me write more, then I'll give it a try.

Three Sites to Keep us Writing.

2009-08-28T15:08:00.001-07:00

I am writing this post from the student center at San Francisco State University, eating potato chips while waiting for class to start in an hour. Back to school for me, which means any personal writing time will be hard to come by.

I know I'm not alone. Finding time to be creative is hard for everyone. Between jobs, children, friends, daily life and housework, family obligations and sleep, it can feel impossible to let your muse out to play. Don't forget to spend time with her, though, or she'll be very, very unhappy. In fact, she might forget to show up the next time you beg for her help, deciding instead she needs to spend time with OTHER, more productive, writers.

To help us get motivated and find the time to write, here are a few handy sites.

The Productive Muse is a blog that helps freelancers stay focused and working. She offers tips and ideas for keeping the pen (or keyboard) moving as well as practical suggestions for managing the workload. Perfect for anyone who'd like to forge a freelance, creative career, or just earn a little money with their writing. Who wouldn't?

Sonia Simone is one of my favorite on-line writers and I am proud that she provided advice to new publishers in my book, What You Need to Know to Be a Pro. Her blog is a great place to find inspiration, and I especially love this post: The Complete Flakes Guide to Getting Things Done.

And when you really need help keeping your butt in the chair to write, check out this handy writing tool my friend and editor Jane Mackay showed me. Dr Wicked's Write or Die. Talk about writing prompts! I KNOW my Muse was involved in creating this thing. I dare any of you to try Kamikazi!

Those are just three of the thousands of tools and resources on the web that will keep our creative energy flowing within the limited time limits we cope with. I'm not giving you any more, though, because you should be WRITING, not reading blogs.

Except mine, of course.

The Music of a Book

2009-08-21T15:04:00.001-07:00

For three days, my Muse and I have been obsessing on the individual essays and poetry in the Punk Anthology, listening to the quality of the words to find its unique note, its tone, its melody... Every piece is different, but they must all flow together harmoniously within one larger work: the book.

As the publisher and Medusa's Muse "big-picture" editor, this is my job.

"There are too many short pieces clumped together at the end," I said, growling and rubbing my fingers through my hair furiously.

My Muse slapped my hands. "Stop that. You'll go bald."

"They all share a similar tone and flow together well, but it feels boring. We can't have everything clumped together like that."

"So pull them out one at a time and try inserting them in different places." Muse lifted a short, moment-in-time essay from the stack of contributions and studied it. "Like this one. It's lovely. It's a snapshot of a time and place rather than a manifesto. Could we move it up in the order of the book? I think something like this, which is well written and moody, would create a nice break next to a longer piece more focused on the person's history."

I took the story and studied it. "I see what you mean. What if we put it after Chestnut's story. He talks about community and this story shows that community." On my lap top, I find the story, then cut and paste it to its new position. I study how the one story ends and flows into the next. "Yeah. I like it. This could work."

We read and re-read the anthology, moving stories, reading the manuscript again, swapping position of one with another, then changing our minds and putting them back. One day passes, then another. I begin to see the stories clearly when I close my eyes at night and rearrange them in my dreams. I'm not even sure what I'm looking for. I don't know how the book should flow yet. When it happens, I'll feel it.

One day I discover that I'd put all the "jail stories" together. I moved those, then realized the first poem didn't ring true with the first essay. Not that the stories have to agree, but the tone needs to be complimentary. It's like trying to use snippets of Mozart with Motorhead. They may both work together in a piece (just ask a Mashup artist), but probably not directly next to each other. You need to find the common note, the thread of the story, to tie it all together one at a time. The first story may have nothing in common with the fourth story, but they are tied together by what they share with story number two and three. I need to find the threads to tie everything up.

Muse asked, "If this is a punk book, does it have to flow harmoniously? Aren't you working with a music that enjoys jarring people out of any sense of calm?"

"Musically, yes. But this is a book of personal stories and there is a pattern to them. They don't have to tie together as neatly as a different type of book, but they should still work together to tell the larger tale."

Late into the night, while Muse listened to Exene on her Ipod, I switched two storie's positions and suddenly felt it. The threads were tied and the story flowed easily from one piece to the next. It was done.

I leaned back in my chair and motioned for Muse to join me. We read the book again from beginning to end and when we finished we looked at each other and smiled. Even her snakes grinned and I thought I heard one whisper, "Yes!"

Muse stood tall before me and announced, "You are a genius."

"Genius?"

"Yes. You discovered the music of this book. Not everyone can do that."

I shrugged. "I'm the big picture girl. I can't find spelling errors but I can find a plot."