Melbourne Video Production

Here’s Some Of Our Best YouTube Video Marketing Tips

studio1 — Thu, 20 Nov 2014 06:02:14 +0000

Anyway, enough about us, what can we do for you? Here are a few presentations from our director with some of our best YouTube video marketing tips.

So you’re looking for some tips, tactics and strategies to market your videos online – smart move! It makes sense when you think about it… “What’s the point of having an awesome video if no one ever watches it?”

You’re in luck, we’re uniquely qualified to help on this since:

#1. Our parent company is an SEO company, so we get video SEO.
#2. We’ve had multiple viral successes and YouTube channels with over 1 million views – including the famous life-size LEGO car powered by air!
#3. We love video and have been pioneers in the online web video industry – we put our first video on YouTube in 2007!

And one more for good measure!

Ivory Coat Custom Video Case Study

studio1 — Mon, 22 Sep 2014 22:53:41 +0000

The Concept Ivory Coat Companion Goods is committed to providing natural dog care products made here in Australia. Their range includes dog food, treats, shampoos and conditioners. Their hypoallergenic grain-free foods not only support canine health, but provide financial assistance to Australian farmers. As you can see, Ivory Coat takes care of both man and his best friend.

Dr. Kevin Foster, the renowned veterinary surgeon of the Pets Practice television show, joined the company as its ambassador. He also serves as a consultant for all of the Ivory Coat products. With his help, the quality and safety of the company’s products is maintained along with spreading the word about using all-natural foods and grooming products.

So how does one educate the public about the clear benefits of using effective, natural products for their canine friends? What’s the most beneficial method to let consumers know that the Ivory Coat Sensitive Conditioner was the best way for dog owners to prevent itchiness and other skin irritations?

Simple: – through web video. They contacted us to discuss the goals for a video about their luxurious all-natural cream conditioner. As we always do, we took note to ensure we would achieve the look and feel of the video they desired. We also decided the best person to explain it all would be none other than their celebrity ambassador, Dr. Kevin Foster.

The Shoot

The video was to deliver their main message: the importance of using an all-natural conditioner. To do this we created a script wherein Dr. Foster explained the basics of dog allergies. He also talked about the causes and symptoms; as well as why commercial dog shampoos and conditioners are not good as well as suggested home remedies. He ended by informing the viewer that Ivory Coat has an all-natural product that will do the job perfectly.

To help the viewer’s focus on Dr. Foster’s message, he stood in front of a white background. Our extensive experience tells us: the less distractions the better. To help emphasize his points, pop up text was later added to the critical parts of the video.

The shoot and the editing were done quickly,thanks to a clear vision and complete script, as well as a veterinary surgeon with ample experience talking in front of the camera.

The Result

Mission accomplished! We were able to deliver the client’s vision in a smooth & slick video that all dog lovers would understand.

Of course, the client was super happy with the final product! How did we know? Aside from hearing it from them personally, they also posted the video, not once but twice, on their website. They used it on Dr. Kevin Foster’s about us page and also on their grooming products page.

Do you have a product or service that is best explained in detail, like Ivory Coat’s one? Then it’s time you create your own custom video. Contact us by filling out our form here and one of our video consultants will call back as soon as possible. Or you call us on 1300 937 977, between 9am and 5pm Monday to Friday.

Great Managers Video Business Card Case Study

studio1 — Thu, 18 Sep 2014 20:01:11 +0000

The Concept

First, let’s give you a bit of a background as to how we got started with this particular video project. A few months back, we held a promo called “What’s Your Business Pitch?”. The mechanics were very simple: we asked people to send us their best business pitches and then we held a raffle. The winner gets a free “Video Business Card” made for them by Melbourne Video Production.

What’s a Video Business Card, you ask? It is a short video telling a business’s story. It is designed to convey the brand’s message as well as informing the customer about how to contact the company.

With hundreds of people sending in their entries, the prize eventually went to Great Managers, a leadership training consultancy firm based in Caringbah, New South Wales. Our video team wasted no time working on the video by first preparing the script. Ms. Sandra Wood, the Managing Director of Great Managers, helped out by letting us know what she wanted to see in the script.

Great Managers wanted a video which identifies their innovative management programs as being the top leadership training for every organisation and manager. The video tells how their programs can help a person run a business with more profitability and efficiency.

With these points in consideration and with great inputs from the client, we easily finished and polished the script.

The Shoot

Our video team travelled to Sydney to use the office of Great Managers for the location of this one day shoot. We also shot some cutaway scenes at our headquarters to bring more life to the video; and these shots further helped to convey Great Manager’s message.

True to her leadership training expertise, Ms. Wood was very easy to work with as she easily delivered her lines with as few takes as possible. Her presence in the video increased the professionalism we were aiming to achieve for a Video Business Card.

The Result

The result was a near 4-minute Video Business Card that effectively shows what Great Managers is all about and how their services can significantly help anyone in a leadership role.

Was the client happy? You bet! And it’s not because the video was done for free, but because they now have a Video Business Card to market and promote their business with. They can insert it in emails they send out or put it on their own website. Our VBC product is just like a Swiss Army knife: there’s a dozen ways to use it!

Do you have your own story to tell or a product and service to explain to your customers? We’re your go-to video guys. Click here to contact us via our online form or call us on 1300 937 977.

Armadale FAQ Video Case Study

studio1 — Mon, 04 Aug 2014 20:53:06 +0000

The Concept

Even though the Armadale Eye Clinic has been servicing the Melbourne suburb of Armadale for quite some time, they wanted to make the clinic more accessible to their patients. They were looking for an easy way to convey that their clinic offers eye care services for cataract, refractive, and retinal surgeries. And that they also specialise in glaucoma management, macular degeneration treatment and digital retinal angiography.

Their website is full of information about eye care; however, medical terminology can be difficult to understand. That’s when the Armadale Clinic decided it was time to create a series of frequently asked questions (or FAQ) videos to help easily answer the common questions of their clients.

The client reached out to us at Melbourne Video Production, and together we developed a straightforward and clean concept for their FAQ videos. We wanted their videos to have authority while providing easy-to-understand information.

With this in mind, the cataract and refractive surgeon Dr. Anton Van Heerden became the star in the videos. He provided the professional medical authority needed to answer the common questions.

The Shoot

Dr. Van Heerden works with his own props.

The shoot was held at the Melbourne Video Production studio. Dr. Van Heerden arrived with his own set of props. His props served as visual teaching aids to better illustrate what he was explaining.

It was a joy to work with Dr. Van Heerden, who came well prepared and already knew his lines. His professionalism in memorising his lines meant we didn’t have to do multiple takes, saving both of us time to complete the whole shoot.

The Result

The result was a series of FAQ videos that Armadale Eye Clinic can use to quickly inform existing clients, prospects, and the general public about their main eye care services.

The icing on top: we provided four extra videos (the same video but with altered intros/outros and with subtitles added) to the client! Needless to say, he was very satisfied with them all!

Have a tough topic or service to explain? There’s no better way to knock down the hurdles for potential clients than with your own FAQ video! Contact us by visiting this page.

Real Health About Us Video Case Study

studio1 — Sun, 27 Jul 2014 17:36:03 +0000

The Concept

In 1993, immediately after graduating from the Laws College of Naturopathy in Melbourne, Joseph Ferraro a Naturopath and Registered Acupuncturist, started the Real Health clinic in Canterbury. His clinic combines Western herbal medicine, clinical nutrition, vitamin and mineral therapy, homeopathy, and laser acupuncture as an effective way treat patients.

Like most businesses who want higher visibility to their prospective clients, Joseph created a website for his practice, including information such as: the health conditions he treats, and how to easily contact his clinic for appointments or questions.

Looking for wider coverage and a better way to promote his practice, he decided he needed a professionally produced web video. He turned to Melbourne Video Production for help and the team quickly came up with a script and a plan for the shoot. The end goal was for the video to somehow convey the clinic’s greater purpose and its treatments – always liking a fun challenge, the Melbourne Video Production team was eager to get started!

The Shoot

Behind-the-scenes shot at Real Health.

The entire Real Health ‘About Us’ video was shot with a professional feel to it, with Joseph being the face and voice in the video. This approach gave a personal touch to the video, connecting the viewer quickly with the man ‘behind the clinic’, as well as the practice itself.

The viewer is greeted by Joseph with a short introduction about himself and how he began his practice. This was the perfect way to gain that ‘instant viewer connection’ to build trust.

We also recorded footage of him welcoming and interviewing patients; which was all about showing what a normal day at Real Health is like. This vantage point shows potential clients how comfortable it is to arrive for an appointment and go through a consult.

In the video, Joseph explains one of his techniques, laser acupuncture, to help clients understand this treatment and how it can help them.

He also talks about the different health conditions the Real Health clinic can treat. He discusses pain and musculoskeletal conditions, women’s health, and weight management.

The video ends with a great “call to action”; with Joseph inviting the viewer to explore his website and call his friendly staff to set an appointment.

The Result

In the end, the short Real Health ‘About Us’ video effectively represented Joseph’s practice and the Real Health clinic itself – in a professional, yet personable way. It easily conveys the clinic’s mission and capabilities to help improve their clients’ health and welfare.

It goes without saying (but we’re going to say it anyway!), Joseph was completely happy with the video, which is now on the home page of his website.

Like what you see here? Then it’s probably time for you to create your own ‘About Us’ video! Contact our video production team here to get started today!

Beauty & Hair Academy Custom Video Case Study

studio1 — Sun, 06 Jul 2014 11:52:40 +0000

The Concept

Beauty & Hair Academy of Australia is one of Melbourne’s leading beauty colleges. As a nationally recognised training organisation, they boast numerous training awards for excellence. As many businesses desire nowadays, the academy wanted to enhance their online presence, so what better way to do that than a well-executed custom web video! They reached out to Melbourne Video Production for help and that’s when the fun began…

First, we sat down with the client and brainstormed the video concept. It was a very productive meeting and once we nailed down what they wanted, we got started with the script and the actual shoot itself.

Beauty & Hair Academy wanted to introduce their school to potential students. It was really simple and straightforward: we’ll shoot a video showing what it’s like to spend a day in their beauty classes!

The Shoot

We scheduled a day to shoot at their facilities with their staff members working as the extras. We saved on shooting time as we didn’t plan to have any speaking lines. That made things really easy because no one needed to memorise a script!

It was a smooth shoot because we just let the staff work as they normally would during the course of one of their classes. Everyone had a good time; and as you can see from the video, the staff enjoyed some chitchat during the shoot, too.

Once all the filming was complete, we gave the footage to our video editor and let him do his magic. He added the right music and a great animated intro and outro.

The Result

The end result was an exciting 2-minute video that effectively introduces the school to eager prospects! It clearly shows the Beauty & Hair Academy of Australia’s staff, facilities and courses in action.

The client was really pleased with the finished video. They loved it so much they posted it on their website right away!

If you have a custom video idea in mind, contact us today and we’ll be happy to bring your ideas to reality! Click here.

WordCamp Melbourne 2013 – The Future Of Online Marketing

studio1 — Tue, 06 May 2014 02:05:03 +0000

As an SEO expert, nothing is more thrilling for me than to share to others things that can contribute to their business development. That is what I did at the recent WordCamp Melbourne 2013 conference. It is an event that brings together all WordPress enthusiasts and geeks from around the world.

With the time allotted for me to speak, I talked about the importance of the use of systems for business websites. This is where utilising a reliable and simple platform like WordPress comes along. I also talked about the changing side of SEO through the years and how web videos are fast becoming the future of online marketing.

Web videos are easy to incorporate in WordPress sites. All you need to worry about then is the creation of relevant video content and excellent video presentation to capture your target audience’s attention.

Melbourne Listing Service Testimonial Video Case Study

studio1 — Sun, 30 Mar 2014 23:55:59 +0000

The Concept

To communicate the effectiveness of Melbourne Listing Service’s services, Melbourne Video Production thought of getting one of MLS’ satisfied clients to speak about his experience with the company in front of a camera.

Melbourne Listing Service arranged for the client to come in to give his candid testimonial about his experience with the company. The client was more than happy to do it since he was already recommending the company to his other friends anyway.

The Shoot

Melbourne Video Production booked a studio for the day of the shoot. They didn’t need a fancy studio for the production because they wanted to communicate in the sincerest way possible the brand of service Melbourne Listing Service is known for among its clients.

It was a quick and easy shoot with no script. The production company and Melbourne Listing Service both agreed that with what the client had to say, there was no longer a need for a script. They allowed the client to speak from the heart and only edited the video for clarity and brevity.

The Result

Melbourne Video Production got great footage from the shoot. The footage was quickly edited to come up with the video. In the end, it was exactly what the client needed- a short, sincere video of a client who was genuinely pleased with the service that Melbourne Listing Service provided him.

If you want to create a similar testimonial video for your business, click here.

Turn The Corner Video Case Study

studio1 — Thu, 27 Mar 2014 19:46:49 +0000

The Concept

Dr. Tamsin Franklin has been a resident of Northcote for 3 years now. She recently established a private practice in her suburb after serving in other medical clinics in the metro area, including the prestigious Collins Street Medical Centre.

To make the new clinic ‘Turn the Corner’ more accessible to the public, Dr. Franklin created a website which lists all the important information about the practice. What’s more, it allows patients to easily set up appointments with their chosen GP at the clinic.

The video was created as a neighbourly introduction to effectively communicate the clinic’s mission to the Northcote community. Melbourne Video Production came up with the idea of a straight-forward interview that potential patients can easily relate to. The interview was casual and friendly but also appealing to all kinds of people – from stay at home moms to inner city business men. That’s how the idea of making a well-known personality become part of the project came about. Since Indira Naido is a good friend of Dr. Franklin, it was not hard to convince her to be part of the project.

Melbourne Video Production quickly came up with a script that highlights the clinic’s competitive advantages. They presented it to Turn the Corner which approved the concept and the script.

The Shoot

The entire video was shot in a casual setting inside Dr. Franklin’s own home.

Since Dr. Tamsin Franklin and the interviewer, Indira Naido, are good friends, the conversation between the two flowed easily. Indira Naido’s media experience also helped ease Dr. Tamsin’s nervousness in taping the interview.

The production company’s efficient team members also made the whole process convenient for Dr. Franklin and Indira. Their manner of taping the interview was unobtrusive. After they had set up the filming equipment, it’s like they were simply there to listen to two good friends talk.

The Result

The result of the project was a short video that effectively conveyed the mission of Turn the Corner Clinic to provide the best medical services to the Northcote community.

Dr. Tamsin Franklin was so happy with the video that she has made it the main feature of her website’s homepage.

If you’re looking to create your own introductory video, visit this page.

Effective Web Video: Knowing What’s Right For Your Business

studio1 — Mon, 17 Mar 2014 18:41:34 +0000

Businesses are different in nature. This is why certain marketing strategies may work for one but not for the other. Taking note of this fact, our team thought of creating a web video in different styles which will suit the varied business marketing needs of our clients. We dubbed these styles as ‘Your Story’, ‘Raving Fans’ and the FAQs.

The first style is useful for telling viewers and potential customers what a business is all about. The second style is meant for gathering and documenting testimonials which can attract additional customers. Lastly, the FAQ clip allows the sharing of answers to the most common questions viewers might have about a business.

People nowadays prefer watching online videos rather than reading a block of text. If you haven’t used videos to gain trust from your clients, now is the time to give them a try. Keen to get help on creating an effective web video? Here’s a press release for you to read: