mBuzz

Social Media Metrics Part 1: Start with the Basics

Margaret Donnelly — Thu, 19 Jan 2012 16:47:41 +0000

Today’s evaluation and measurement of the ROI from social media is far from a science. Many marketers are stumped as to how Facebook likes turn into specific results that they can report to their management. There is a great deal of confusion as to how these numbers relate or compare to today’s “accepted” forms of [...]

Meltwater Buzz 2.5 Release

samuel.balsama — Mon, 29 Aug 2011 21:01:36 +0000

As many of you may know, 2011 has been a very busy year for Meltwater Buzz. We’ve worked hard on bringing you social engagement features in our newest product, the Engage Module. We have also been busy enhancing our entire social monitoring and engagement platform with last week’s latest release, Buzz 2.5! If you haven’t [...]

Rules of Social Engagement: A Process Flow

Margaret Donnelly — Tue, 12 Jul 2011 14:47:33 +0000

Social networks are evolving. As businesses discover what consumers want and expect in terms of interaction and direct communication from a brand, they try new avenues to engage those consumers. And as they experiment with these different avenues, consumer expectations and desires change to meet (or reject) these new methods of engagement. Today’s acceptable practices [...]

Idea Spark: Social Marketing for Non-Profits

Margaret Donnelly — Fri, 11 Mar 2011 03:45:06 +0000

This Idea Spark blog post is the result of the discussion during our Friday morning Creativity Coffee. If you’d like to join us (in person or via web/phone conference), please sign up here. There’s no charge or obligation. We just love ideas and open discussion! We’ve talked a lot about the strategy and implementation of [...]

Idea Spark: Social Marketing for Restaurants

Margaret Donnelly — Fri, 11 Feb 2011 20:38:29 +0000

Idea Spark: Social Marketing Use Case #8—Community Development

Margaret Donnelly — Wed, 02 Feb 2011 13:54:09 +0000

This Idea Spark blog post is the result of the discussion during our Friday morning Creativity Coffee. If you’d like to join us (in person or via web/phone conference), please sign up here. There’s no charge or obligation. We just love ideas and open discussion! The eighth (and final) use case in this series of [...]

Idea Spark: Social Marketing Use Case #7—Product Development & Innovation

Margaret Donnelly — Wed, 02 Feb 2011 01:56:23 +0000

This Idea Spark blog post is the result of the discussion during our Friday morning Creativity Coffee. If you’d like to join us (in person or via web/phone conference), please sign up here. There’s no charge or obligation. We just love ideas and open discussion! The seventh use case in our series is Product Development [...]

Idea Spark: Social Marketing Use Case #6—Measuring Buzz and Sentiment

Margaret Donnelly — Thu, 13 Jan 2011 03:30:28 +0000

This Idea Spark blog post is the result of the discussion during our Friday morning Creativity Coffee. If you’d like to join us (in person or via web/phone conference), please sign up here. There’s no charge or obligation. We just love ideas and open discussion! In our past discussions, we have talked about how individual [...]

Idea Spark: Social Marketing Use Case #5—Sales Promotions

Margaret Donnelly — Tue, 21 Dec 2010 19:47:29 +0000

This Idea Spark blog post is the result of the discussion during our Friday morning Creativity Coffee. If you’d like to join us (in person or via web/phone conference), please sign up here. There’s no charge or obligation. We just love ideas and open discussion! In our past discussions, we have talked about how individual [...]

Idea Spark: Social Marketing Use Case #4—Direct Customer Engagement & Feedback

Margaret Donnelly — Thu, 09 Dec 2010 19:17:07 +0000

This Idea Spark blog post is the result of the discussion during our Friday morning Creativity Coffee. If you’d like to join us (in person or via web/phone conference), please sign up here. There’s no charge or obligation. We just love ideas and open discussion! In our past discussions, we have talked about how individual [...]