Email going around with this. “At 5 minutes and 6 seconds after 4 a.m.,on the 8th of July, this year, the time and date will be:

04:05:06am on 07-08-09

“This will not happen again until the year 3009.” You can say the same for the ones coming in the next three years:

05:06:07am on 08-09-10 (2010)
06:07:08am on 09-10-11 (2011)
07:08:09am on 10-11-12 (2012)

It’d be cool to have one of these birthdays.

• 7 Ways to Build Your Author Brand Online
• My Favorite Book Covers of 2008: Fabulous list. Can’t begin to pick one.
• LinkedIn: 22 Ways to Dominate: Link with me, if you haven’t already.
• How to Succeed (or Survive) as a Writer: PDF slidepack of F+W Media Editorial Director Jane Friedman’s two most popular talks from 2008-2009, plus a handout on surviving publishing in the 21st century.
• 10 Books for Mothers Who Write: I read Letters to a Young Poet when I took art in college. I don’t even remember the book — just that I read it. Maybe it’ll resonate more with me now.

And for fun because we’re allowed…

• Buildings don’t always fall down. They fall over.
• 10 Life Lessons from Star Trek presentation
• The Sea Pig [Link: shelleyryan]
• Collection of Independence Day covers from New Yorker
• When fireworks go wrong. Proof that fireworks aren’t toys.

I started writing a post about Twitter this morning. Then I realized, the post would work for one of my clients and moved it there. My clients come first, which makes it harder to produce high quality blog entries for my own blog.

And I am not about to abandon this place after nine years.

So how do I balance blogging here and blogging for clients / publications when our audience is the same? Not all of my clients have the same target audience, but a couple do.

That’s one reason why I don’t blog as often. I share good and fun finds on link Fridays. It looks like y’all like ‘em based on your feedback. Thank you!

So what to cover when you blog elsewhere?

1. Put you in the post: When blogging for clients, you may not share your background and experiences as much as you can for your own blog.
2. Share stories and experiences: Right now I am sharing a story of my struggles to blog here and there while maintaining high standards.
3. Make lists: Favorite / top tools, applications, etc.
4. Interview an expert: I am sure there are experts who fit your blog better than your client’s.
5. Write how to / tutorial: Some tutorials I do won’t fit client pubs. I do how tos on other sites, but it’s the topic that can make a difference.
6. Update entries: Most likely, you can’t update your posts on a regularly basis that you publish on client’s blog or web site. Update entries refers to lists and information that will receive regular updates such as List of Twitter Chats, Information Visualization and Presentations.
7. Discuss personal beliefs: Most likely client doesn’t want you to post such things (unless that’s what the blog is about). This can also be a show of support to nonprofits, struggling countries (Iran and Darfur) and so on.
8. Share lessons learned: Here’s a great opportunity to tell a story. Be creative!
9. Review new tool, app, web site, book, product.
10. Respond to another blog post: Instead of leaving a comment, use it as an opportunity to write a new post.
11. Share problems: Struggling with something in your business or personal life? Share it. Maybe it’ll help you find answers or readers will have ideas.
12. Ask questions: Turn a blog post into a discussion topic. Kick it off with your entry and pray comments come. Or post the questions in Twitter, Facebook or LinkedIn and add the answers to the blog post.
13. Observe life around you: Something is bound to inspire. Or maybe you can tie it with a lesson.
14. Talk about a conversation: I have fascinating conversations and discover new things on Twitter and other social networks that would make a great post.
15. Answer common questions: Do you receive similar questions? Post your answer and now you can send people to the post when they ask the question. People often ask me how to become a writer, which inspired the post.

What other ways or topics can you find inspiration for your blog to keep it alive and first-rate when you blog for others?

ShortURL to this post: http://tr.im/qvhR

• Best Sites for Used Cars: Daughter has driver’s permit. Not gonna get her a new car. If anything, she’ll inherit hubby’s car once he gets a replacement.
• Star Trek does opera: Khannnnn! in Italian.
• Emo Babies: Not emo as in wearing black, but showing their feelings and emotions. Very cute.
• Wanna See a Kindle 2?

I love participating in Twitter chats. These bring together intelligent individuals with a common interest yet each one adds something unique to the conversation. I’ve already covered how to join Twitter chats. This post looks at the process of participating in the chat.

#journchat set many of the standards that other chats have adopted. While official standards don’t exist, it becomes clear what works and what doesn’t work after you participate in enough chats. These guidelines capture the practices that lead to productive and fun chats.

1. Let participants know how to submit questions: Some moderators ask for questions before the chat, during the chat or both. Different moderators have different submission preferences. It helps to receive questions in private rather than during the chat because people might start answering.
2. Announce topic before chat: Most Twitter chats have a topic for the conversation. This keeps everyone on the same page. Tweet the topic before the chat so everyone knows.
3. Announce guests before chat: Guests add to the chat by sharing their expertise. Letting participants know about the guest allows them to watch for them and follow them. Some twitter apps like Tweetchat let you enter a Twitter ID to highlight that person’s tweets.
4. Tweet chat reminder: People get busy and forget. It’s OK to tweet reminders along with the topic and guest ID. It helps grow your list, too.
5. Begin chat with rules: New chatters join, experienced chatters forget. It keeps everyone on same page.
6. Identify who chat targets: #Editorchat, for example, is for editors and those who work with them. It doesn’t mean you can’t join if you don’t fit, you can observe.
7. Start with introductions: Moderator can encourage specific information such as “Tell us who you are and what you do.”
8. Stay on topic: Of course, it’s OK to laugh and make a joke about a comment. In fact, Timberry said, “A wise competitor once said: I don’t care if you stand beside me on the pier fishing. There are plenty of fish.” adarowski followed up with, “You didn’t push him, did you? :)” Gave us all a big laugh.
9. Play nice: Accept it’s OK to have a difference of opinion, just be nice and courteous about it. If we all agreed all the time, it’d be a boring conversation.
10. Listen: Moderators and guests take the lead. We all have something to contribute. Listening ensures you stay on track and avoid dominating the conversation.
11. Block spammers: Several spammers invaded Twitter chats. Everyone blocked them and stopped it. While this rule could say “Don’t spam,” generally the spammers aren’t really part of the conversation.
12. Begin questions and answers with Q1, Q2, etc.: This helps people connect the answer with the question. I admit it — I forgot a couple of times.
13. Add the chat name to tweet: If you use Tweetchat or Tweetgrid, it will automatically add it for you. Otherwise, add the name with # or else the group will miss your comment.
14. Watch the pitching and promoting: Several chats ask to save the pitches for the last five minutes of the conversation.
15. Take unrelated tweets out of chat: Go to the Twitter browser or DM the person. It’s hard enough to follow a chat without having irrelevant and personal comments cluttering the stream.
16. Warn friends: Some people don’t like it when their twitter stream fills up with a bunch of tweets from a person participating in a chat. Many folks enter a chat saying, “About to join chat. You might want to put me on www.twittersnooze.com.”

What else works or doesn’t work when it comes to chatting through twitter?

ShortURL to this post: http://tr.im/twitterguidelines

And for fun because we’re allowed…

• Darth McVader: This link is in memory of my dear friend Glenn.
• The Stapler Caper: Adorable wordless children’s book that encourages children to write the story. YouTube video tells more. Disclaimer: Creator is a dear friend of mine. Heard great story about a kid who hated writing. He actually produced an incredible story using this book as a tool. Wow.
• Tilt-shift Photos of London: Just makes me wanna get there ASAP! I love the UK and am eager to visit there as one of my first stops on the other side of the world.

Your logo is the proverbial “calling card” for your business. The appearance, style and design of your business logo will be responsible for the all-important first impression to a potential customer or client.

Understanding the importance of your business logo, you may wonder what you should have and what you should include within the design of that logo. This article provides tips and pointers on what type of logo you need to have for your business enterprise.

Logo as an Iconic Representation

When you are considering what type of logo will be most suitable for your own business, you can learn a good deal from those very successful logos that have really proven successful over time. Some logos have become so widely recognized that they are iconic.

Examples of iconic logos include the Coca-Cola logo, the Starbucks logo and many other logos that have been around for a long time that have become a part of the consciousness of consumers from all parts of the world.

You can take tips and cues from these logos when it comes to the decision making process associated with your own business logo. For example, these logos have common factors and elements that you can translate into your own logo design efforts.
For example, these iconic logos have clean and clear design concepts, have basic color schemes and convey a sense of what the business is about.

Take Practical Considerations into Account

In addition to taking a look at what other successful businesses have done in the way of logos, you want to clearly take in account practical considerations. For example, want to make sure that your logo appropriately conveys at least an indication of the products or services that you are offering through your business venture. A logo that doesn’t convey a sense of your business type will become ineffective in branding at best and a devastating error in the worst-case scenario.

You also need to ensure that your branding devices appeal and attract the specific market niche that contains the specific consumer group who will be most interested in doing business with your firm or company.

Simple Is Better

When selecting a logo design, keep in mind that a clean and uncluttered look is the best selection and the best choice for your operation.

With a clean, clear and uncluttered logo, consumers will more readily connect with your business. A quicker, sounder connection increases the number of customers or clients that your firm or company will do business with both in the short and the long term.

Know Your Industry

While you definitely do not want to copy another business’s logo design concept, it can help you to analyze what other businesses in your specific industry are doing in the way of logos, branding and related issues. Some themes are commonplace and suitable within a specific industry. Therefore, it likely will behoove your business to incorporate these themes into your own efforts at designing the most effective logo for your venture.

This is a step that a professional design firm will undertake as part of its own effort at developing the most effective and appropriate logo for your own business enterprise.

Final Lines

If you take the time and make the effort to consider the factors in this article, you will be in a better position to understand what type of custom logo will not only be the most suitable, but also most effective for your business venture. You will be laying the groundwork for a successful and profitable business, the groundwork that will serve you well not only today but as your business grows into the future.

• What books do people proselytize about?
• 10 steps to get your e-mail inbox to zero every day [Link: Aliza Sherman]
• How Twitter Will Change the Way We Live: I watched #tonys on Twitter last Sunday and it was quite an experience different than what I am used to on Twitter.
• Social Networking Medial ROI Calculator

And for fun because we’re allowed…

• 40 Fantastic Sand Sculptures
• How to Plan a Vacation Using Social Media: Note to self… remember this when I finally manage to plan one.
• Guess the Logo: Love these games.
• 8 Weird and Wacky Items Sold on Amazon.com

I had surgery last week (doing fine, thank you), so I prepared ahead of time not knowing how much time I would miss work and blogging. I had no desire or energy to work for three days. By the fourth day, I could do a little work. Yesterday (one week after the surgery), I worked all morning and wore myself out by lunch time.

Here are the tasks I did to prepare my business for a little hiatus. It’d work for vacation and other times off from working. Unexpected time off is a different story (you can prepare for the unexpected with a contingency plan).

1. Notify clients: I emailed all of my regular clients about three to four weeks ahead of time.
2. Get ahead: Wherever possible, I wrote extra articles and completed assignments that would be due during the week of the surgery and after. I also found time to do work on the weekend before the surgery.
3. Finish projects: I had a couple of projects that had an end. I finished both before surgery.
4. Schedule a blog post: Christina Katz saved me on this one. We had an interview that I entered in my blog before the surgery and scheduled it to go live while I was in recovery. It’s OK to publish one time during the week, which is what I have done for the past month or so.
5. Use a laptop: My laptop plays a regular role in my business even though I rarely travel or work in coffee shops. It allows me to work in in bed, on the sofa or elsewhere in the house where I can be comfortable.
6. Send email with a cell phone: I couldn’t decide between a BlackBerry or iPhone. I’m glad I went with the BlackBerry because it handles email better. I am rarely too sick to send a short email message. Although I didn’t have a BlackBerry at the time, I used a cell phone to send an email to clients when I unexpectedly went in the hospital. If your cell phone’s email app isn’t great, try mail2web.com’s mobile app. Google also offers mobile Gmail for different phones.
7. Do administrative tasks: Are your invoices due? Do you need to balance your bank account? Do you need to submit time sheets? Do all of this beforehand.
8. Transfer assignments: I always have an editing assignment around the first of the month. I told the writer to send the articles to another editor since I would be out. I’m grateful that some clients I work for have teams so we can back each other up.
9. Delete less important emails: I deleted email newsletters and other informational emails before, during and after to take the pressure off of me in keeping up. I also read some newsletters in bed with my phone or laptop when I couldn’t do much else. You might consider changing some of your subscriptions to “vacation” status, but I never do this as I have too many.
10. Remember it’s OK not to work: Avoid putting so much pressure on yourself to get things done, blog or participate in social networking. You need to take care of you! It doesn’t matter if it’s recovery from illness or catching up after vacation. It’s easier to get your groove back when you keep it low key.

What other tasks did you do to prepare for time off?





]]>Photo credit Sheila VooDoo I had surgery last week (doing fine, thank you), so I prepared ahead of time not knowing how much time I would miss work and blogging. I had no desire or energy to work for three days. By the fourth day, I could do a little work. Yesterday (one week after the [...]5http://www.meryl.net/2009/06/10-tasks-to-prepare-for-time-off/http://feedproxy.google.com/~r/MerylsNotes/~3/z3VnMbD2ExI/BloggingBusinessGamesLinksMeryl's Notes BlogTechbrain gamesdisabilitiesmoviessmsSteve Jobsvideo gamesMerylFri, 05 Jun 2009 06:47:23 PDThttp://www.meryl.net/?p=4973More fun reads than biz reads as I recover from surgery and can barely handle the heavy-duty thinking.
• 10 Golden Lessons from Steve Jobs [Link: Pamela Poole]
• Series of articles on how people use a computer with different disabilities (look to the right for more) [Link: Laura Carlson]
• Test My Brain
• RunPee: OK, admit it. You find yourself needing to go in the middle of a good movie, but can’t decide whether to suffer a little longer or go now. Wonder no more. Next time you go to the movies, check RunPee to find out the best times to go.
• Top 10 BBQ Blogs: What kind of Texan would I be if I didn’t mention this? [Link: Michael Kogon]
• 9 Video Games That Went Too Far
• The 10 Commandments, in TXT Spk: #3: No OMGs [Link: RaToTheBec]





]]>More fun reads than biz reads as I recover from surgery and can barely handle the heavy-duty thinking. 10 Golden Lessons from Steve Jobs [Link: Pamela Poole] Series of articles on how people use a computer with different disabilities (look to the right for more) [Link: Laura Carlson] Test My Brain RunPee: OK, admit it. You find yourself needing [...]0http://www.meryl.net/2009/06/links-june-is-busting-out-all-over-2009-edition/http://feedproxy.google.com/~r/MerylsNotes/~3/6nJxBHg4HS4/BooksMeryl's Notes BlogWritingChristina KatzMerylSun, 31 May 2009 19:50:48 PDThttp://www.meryl.net/?p=4958Christina Katz is the author of Get Known Before The Book Deal, Use Your Personal Strengths to Grow an Author Platform. She started her platform “for fun” seven years ago and ended up on “Good Morning America.” Christina teaches e-courses on platform development and writing nonfiction for publication. Her students are published in national magazines and land agents and book deals.

Christina has been encouraging reluctant platform builders via her e-zines for five years, has written hundreds of articles for national, regional, and online publications, and is a monthly columnist for the Willamette Writer. A popular speaker at writing conferences, writing programs, libraries, and bookstores, she hosts the Northwest Author Series in Wilsonville, Oregon. She is also the author of Writer Mama: How to Raise a Writing Career Alongside Your Kids.

What is a platform?

Christina Katz: Long story short: Your platform communicates your expertise to others, and it works all the time so you don’t have to. Your platform includes your Web presence, any public speaking you do, the classes you teach, the media contacts you’ve established, the articles you’ve published, and any other means you currently have for making your name and your future books known to a viable readership. If others already recognize your expertise on a given topic or for a specific audience or both, then that is your platform.

A platform-strong writer is a writer with influence. Get Known explains in plain English, without buzzwords, how any writer can stand out from the crowd of other writers and get the book deal. The book clears an easy-to-follow path through a formerly confusing forest of ideas so any writer can do the necessary platform development they need to do.

Why is platform development important for writers today?

CK: Learning about and working on a solid platform plan gives writers an edge. Agents and editors have known this for years and have been looking for platform-strong writers and getting them book deals. But from the writer’s point-of-view, there has not been enough information on platform development to help unprepared writers put their best platform forward.

Now suddenly, there is a flood of information on platform, not all necessarily comprehensive, useful or well organized for folks who don’t have a platform yet. Writers can promote themselves in a gradual, grounded manner without feeling like they are selling out. I do it, I teach other writers to do it, I write about it on an ongoing basis, and I encourage all writers to heed the trend. And hopefully, I communicate how in a practical, step-by-step manner that can serve any writer. Because ultimately, before you actively begin promoting yourself, platform development is an inside job requiring concentration, thoughtfulness and a consideration of personal values.

How did you come to write Get Known Before the Book Deal?

CK: I already had a lot of momentum going when I got the deal for a very specific audience. I wrote a column on the topic for the Willamette Writer’s newsletter. Then I started speaking on platform. When I gave my presentation, “Get Known Before the Book Deal,” at the Writer’s Digest/BEA Writer’s Conference in May 2007, Phil Sexton, one of my publisher’s sales guys, saw it and suggested making the concept into a book.

Coincidentally, I was trying to come up with an idea for my second book at that time and had just struck out with what I thought were my three best ideas. My editor, Jane Friedman agreed with Phil. That was two votes from people sitting on the pub board. They converted the others with the help of my proposal, and Get Known got the green light.

Why was a book on platform development needed?

CK: Writers often underestimate how important platform is and they often don’t leverage the platform they already have enough. At every conference I presented, I took polls and found that about 50 percent of attendees expressed a desire for a clearer understanding of platform. Some were completely in the dark about it, even though they were attending a conference in hopes of landing a book deal. Since book deals are granted based largely on the impressiveness of a writer’s platform, I noticed a communication gap that needed to be addressed.

My intention was that Get Known would be the book every writer would want to read before attending a writer’s conference, and that it would increase any writer’s chances of landing a book deal whether they pitched in-person or by query. As I wrote the book, I saw online how this type of information was being offered as “insider secrets” at outrageous prices. No one should have to pay thousands of dollars for the information they can find in my book for the price of a paperback! Seriously. You can even ask your library to order it and read it for free.

What is the key idea behind Get Known Before the Book Deal?

CK: Getting known doesn’t take a lot of money, but it does take an in-depth understanding of platform, and then the investment of time, skills and consistent effort to build one. Marketing experience and technological expertise are also not necessary. I show how to avoid the biggest time and money-waster, which is not understanding who your platform is for and why — and hopefully save writers from the confusion and inertia that can result from either information overload or not taking the big picture into account before they jump into writing for traditional publication.

Often writers with weak platforms are over-confident that they can impress agents and editors, while others with decent platforms are under-confident or aren’t stressing their platform-strength enough. Writers have to wear so many hats these days, we can use all the help we can get.

Platform development is a muscle, and the more you use it, the stronger it gets. Anyone can do it, but most don’t or won’t because they either don’t understand what is being asked for, or they haven’t overcome their own resistance to the idea. Get Known offers a concrete plan that can help any writer make gains in the rapidly changing and increasingly competitive publishing landscape.

What is the structure of the book and why did you choose it?

CK: Writer Mama was written in small, easy-to-digest chunks so busy new moms could stick it in a diaper bag and read it in the nooks and crannies of the day. Get Known is a bit more prosaic, especially in the early chapters. Most of the platform books already out there were only for authors, not writers or aspiring authors.

To make platform evolution easy to comprehend, I had to dial the concepts back to the beginning and talk about what it’s like to try and find your place in the world as an author way before you’ve signed a contract, even before you’ve written a book proposal. No one had done that before in a book for writers. I felt writers needed a context in which to chart a course towards platform development that would not be completely overwhelming.

Introducing platform concepts to writers gives them the key information they need to succeed at pitching an agent either via query or in-person, making this a good book for a writer to read before writing a book proposal. Get Known has three sections:

• section one is mostly stories and cautionary tales,
• section two has a lot of to-do lists any writer should be able to use, and
• section three is how to articulate your platform clearly and concisely so you won’t waste a single minute wondering if you are on the right track.

At the front of Get Known, you discuss four phases of the authoring process. What are they?

CK:

• First comes the platform development and building phase.
• Second comes the book proposal development phase (or if you are writing fiction, the book-writing phase).
• Third, comes the actual writing of the book (for fiction writers this is likely the re-writing of the book).
• And finally, once the book is published, comes the book marketing and promoting phase.

Many first-time authors scramble once they get a book deal if they haven’t done a thorough job on the platform development phase. Writers who already have a platform have influence with a fan base, and they can leverage that influence no matter what kind of book they write. Writing a book is a lot easier if you are not struggling to find readers for the book at the same time. Again, agents and editors have known this for a long time.

What are some common platform mistakes writers make?

CK: Here are a few:

• They don’t spend time clarifying who they are to others.
• They don’t zoom in specifically on what they offer.
• They confuse socializing with platform development.
• They think about themselves too much and their audience not enough.
• They don’t precisely articulate all they offer so others get it immediately.
• They don’t create a plan before they jump online.
• They undervalue the platform they already have.
• They are overconfident and think they have a solid platform when they have only made a beginning.
• They become exhausted from trying to figure out platform as they go.
• They pay for “insider secrets” instead of trusting their own instincts.
• They blog like crazy for six months and then look at their bank accounts and abandon the process as going nowhere.

I’ll stop there. Suffice it to say that many writers promise publishers they have the ability to make readers seek out and purchase their book. But when it comes time to demonstrate this ability, they can’t deliver.

My mission is to empower writers to be 100 percent responsible for their writing career success and stop looking to others to do their promotional work for them. Get Known shows writers of every stripe how to become the writer who can not only land a book deal, but also influence future readers to plunk down ten or twenty bucks to purchase their book. It all starts with a little preparation and planning. The rest unfolds from there.

Couldn’t any author have written this book? Why you?

CK: I have built a career over the past decade empowering writers. I’ve developed and built my own platform as a writing-for-traditional-publication specialist, and I’ve worked with others as a writing and platform-development instructor. Many of the people I’ve been working with are landing book deals and while the other hundred-or-so writers I work with a year are developing their skills, I notice patterns of behavior — what leads to success, where writers get stuck, and how I can be helpful in these rapidly changing times in the industry.

I’ve witnessed too many writers, who were off to a great start, hopping online and quickly becoming very lost. I started to write about platform in Writer Mama, How To Raise A Writing Career Alongside Your Kids, but I quickly noticed that more details on platform development were desperately needed. My platform is based on helping others. I have a vested interest in seeing the people I work with — and those who read my book — succeed. Writers are my tribe.

Thanks to Christina for empowering writers and for stopping by again. Check out Get Known Before The Book Deal, Use Your Personal Strengths to Grow an Author Platform.





]]>Christina Katz is the author of Get Known Before The Book Deal, Use Your Personal Strengths to Grow an Author Platform. She started her platform “for fun” seven years ago and ended up on “Good Morning America.” Christina teaches e-courses on platform development and writing nonfiction for publication. Her students are published in national magazines [...]8http://www.meryl.net/2009/06/why-writers-should-have-a-platform/