Internet Marketing Tips - MetaLOGIC Design Blog

5 Offline Ways to Grow Your Online Following

Matt Vittal — Mon, 10 Oct 2011 17:37:45 +0000

When expanding your online audience, don’t ignore contact with prospects and customers occurring offline. Encouraging your customers and prospects to follow you online keeps your brand in front of them long after they have left your store or your sales meeting has ended. Here are 5 offline methods to grow your online following. Continue reading →

Local Search Engine Optimization Tip – One Page per Location

Matt Vittal — Thu, 18 Aug 2011 20:59:06 +0000

For local businesses, it can be a challenge to show up in search engine results. According to Google 20% of searches have local intent. For searches done on a mobile device, that number doubles to 40%. Bing states that 53% of their mobile searches have local intent. This is important information for businesses trying to improve their search engine rankings. Continue reading →

Are Social Media Conversations Overrated?

Matt Vittal — Tue, 26 Jul 2011 21:46:30 +0000

If you have ever sat through a social media marketing presentation, you probably heard that social media is all about engagement and conversations. Social media can be a valuable tool for listening and engaging with your audience for customer service, but when it comes to lead generation, is conversation or reach more important? Continue reading →

How to Run a Successful Facebook Sweepstakes

Mike Czerwinski — Thu, 21 Jul 2011 16:38:19 +0000

Most companies have a Facebook Page. Unfortunately, few are doing anything with them to generate leads or increase sales. One of the most effective social media marketing strategies that I have seen are Facebook sweepstakes. In this article, I will take you through the steps of running a successful Facebook sweepstakes. Continue reading →

Google+ First Impressions

Matt Vittal — Mon, 11 Jul 2011 19:18:43 +0000

Google+ is Google’s 3rd try at a social network. Previous attempts with Google Wave and Google Buzz couldn’t compete with Facebook. Facebook just announced that it has reached 750 million users world wide. That is an insane amount of users. If Google+ has any chance of stealing users from Facebook, it is going to have to be a great product...and based on my first impressions it seems to be. Continue reading →

8 Creative Ways to Use Facebook Photo Strips

Mike Czerwinski — Thu, 07 Jul 2011 04:25:25 +0000

With all the different ways to market and brand your company on Facebook, one of the easiest, and most often overlooked, is by making the best use of your images. Facebook gives companies the option to display 5 images in a row right under your Facebook Page name. We refer to this area as the photo strip. Most companies neglect to make use of this space for marketing. You don’t want to miss out on an opportunity to brand and market your company, especially if it’s free, so we’re going to give you some ideas for taking advantage of this space. Continue reading →

Add Facebook Fans in 5 Easy Steps

Matt Vittal — Tue, 05 Jul 2011 23:00:44 +0000

Facebook, the largest social network on the Internet, offers virtually unlimited potential for businesses. Facebook allows your company to greatly expand its reach, run ultra targeted marketing campaigns, and engage with both your current and prospective customers. Tapping into the potential of Facebook, like all social networks, requires an audience. Here are 5 steps to more Facebook Fans. Continue reading →

Do Facebook Shares Improve Google Rankings?

Matt Vittal — Fri, 01 Jul 2011 16:38:19 +0000

Currently Facebook is the undeniable king of social and Google is the king of search. The question is does the number of shares your content receives on Facebook influence your search engine rankings on Google? SEOMOZ, a SEO software company, had some interesting findings on this topic in its 2011 Ranking Factors analysis. Continue reading →

4 Signs Your Company Blog Sucks!

Matt Vittal — Wed, 29 Jun 2011 23:41:18 +0000

Business blogging has seen explosive growth over the last several years. Companies that blog see 55% more traffic to their site and generate more leads than companies that don’t. The MetaLOGIC Design blog generates approximately 75% of the traffic to our site and provides a steady stream of daily leads for our business. According to Social Media Examiners 2011 Social Media Marketing Industry Report, 75% of social media marketers intend to increase their blogging activities. Similar to other forms of social media, businesses understand the benefits of blogging, but they often don’t understand how to execute. To help you evaluate your company blog I have put together 4 ways to tell if your company blog sucks. Continue reading →

How to Create a Facebook Page for my Company [Free eBook]

Mike Czerwinski — Fri, 24 Jun 2011 20:34:43 +0000

With over 600 million users on Facebook it has proven to be a great place for brands to interact with and acquire new clients. So how do you get started on Facebook as a company? Do you set up a Profile, a Page, or a Group? Do you need a personal account to have a Page for your business? Our latest eBoook, “How to Create a Facebook Page for my Company” will walk you through all of the steps for setting up a great Facebook Page. Continue reading →