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12 Essential Meta Title Optimization Tips to be Considered While Writing Meta Title

2017-10-10T22:29:00.002-07:00

Title is the first thing which is grabbing user attraction in Search Engine Results Pages (SERPs). Most of the viewers are visiting a website based on the text shows (blue colored one above the site url) in the meta title part. Here comes the importance of optimizing a title tag. A title should convey a clear idea about the webpage, this should be a brief to the people like why do I visit this web site?Check below-mentioned title optimization tips.

1. Maintain the character limits:

Title length should be between 0- 70 characters.

2. Position of Keywords:

Try to place keywords in beginning as users read near about first 15 characters.

3. Long Tail Keywords or Keyword Phrases:

Don’t use generic keywords instead try to use Keyword Phrases. For example, if your website is about Digital Marketing then don’t use ” Digital Marketing” only. Use “leading digital marketing agency in cochin”

4. Use Modifiers:

Modifiers are being searched by users, so try to include words like “best”, “reviews”.

5. Include Numbers or List type Title:

Numbers or List type increase the ranking in the SERPs so include it in Title such as “5 Tips for Title Optimization”

6. Separate keywords with Pipe (|) or Hyphen (-):

Hyphens and pipes are important as they give results for queries such as “search engine optimization” as well as “searchengineoptimization”.

7. Use Acronyms:

Keeping in mind user’s perspective of searching it can be “Search Engine Optimization” as well “SEO” so use both variations in writing Title.

8. Unique Title for unique Web pages:

This SEO practice is useful from the user point of view as to select the URL in SERPs. In the below example, it is shown that all 3 Titles are same, so users will get confused to select one required URL. Target one main keyword for one web page and add that keyword in the title.

For Example:

Digital Marketing & SEO

seopage1.html

Digital Marketing & SEO

seopage2.html

Digital Marketing & SEO

seopage3.html

all those pages above have a single meta title 'Digital Marketing & SEO' which is not a healthy practice in optimizing a webpage title.

9. Title for Home page:

Use the name of the website as title followed by tagline using keywords or phrases of what the website is all about. Never start the Title with The or welcome as it is difficult for users to search in SERPs

10. Title for other pages:

Start the Title with the keywords followed by company name

Note: For Local SEO,

Target Keyword + Target Location

Company Name may not be used as the user have come to your page probably knows the company name

11.Don’t use too many keywords:

Placing too many keywords will result in keyword stuffing and you get penalized for it.

12. Don’t use many synonyms: Using many synonyms will be wastage of character limit as Google recognizes synonyms. Instead, place secondary keywords.

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Conclusion: Use the above tips to optimize Title but keep in mind that your Title should justify the content. If the user will not get what he is looking for by clicking Title, there will be high bounce rate.

Google TV Ad Schedule Bid Coordination

2016-03-09T02:26:00.002-08:00

Google TV Schedule Bid Coordination

TV schedule bid coordination which coordinates campaign bid modifiers with an arbitrary schedule as specified in a Google Sheet.

A typical use case of this script is to coordinate an increase in bids on your AdWords campaigns to coincide with your existing TV campaigns. However, there are plenty of similar use cases that could be envisaged, such as coordinating your campaign bid modifiers with a series of sporting events.

Is there any relation between Online Ads and Offline TV ads?

Obviously Yes, there is a relation between online and offline TV ads. It is natural that somebody searching for a product or service certainly just after seeing an ad on TV.

How the script works?

The script works by reading a spreadsheet pre-populated with the dates and times of the uplift periods. The exact bid modifier and duration of uplift can be specified in the spreadsheet, or alternatively, these values can be set globally.

The script runs hourly to update the schedules for the campaigns. The spreadsheet can be updated at any time, and the changes will be reflected the next time the script runs.

Setup:

1. Create A Label in AdWords:
First of all, a label needs to be created in AdWords account, called ‘TV Scheduled’. Follow the below steps to create Labels in AdWords:
a. Click Labels at the bottom of the left side bar

b. Click Add Label

c. Add ‘TV Scheduled’ as name in the label in the edit panel. Then, if you wish, change the color and add a description.

2. Apply this label to the campaigns for which you want to adjust bid modifiers according to the TV schedule.

3. Create a spreadsheet to contain the TV schedule information. Ideally, you can start by using this template; otherwise, see Spreadsheet Setup for working with a pre-existing spreadsheet you might have.

Sample Spreadsheet of ad schedule for 26^th Feb will look like below screen grab:

Note: Make sure you use sheet name as ‘Schedule’ when you create spreadsheet by yourself.

4. Create the script in your AdWords account.

Caveats for using the script

Bidding mode - Campaigns that use automatic bidding may not work with this script, as they may be incompatible with ad schedules. See bid adjustment eligibility.

Existing use of ad schedules - If a campaign relies on pre-existing ad schedules or other scripts that rely on setting ad schedules, it should not be used with this script.

Settings ranges - Bid modifications can range from -90% to +900%. Uplift duration can range from 15 to 180 mins.

Time zone - The time zone of the account will be used. You should check whether or not the account is set up to recognize daylight savings time.

The script makes wide use of ad schedules. Properties of the Ad schedules in AdWords are following:

             ·  Up to six schedule items per campaign per day.
             ·  Schedule items are set by day (Monday-Sunday), not by date.
             ·  Time granularity is 15 minutes, so schedule items can start on the hour, or at 15, 30, or 45 minutes past.

            Use the following approach to set bid modifiers that don't fit a repeating Monday-Sunday pattern, or that may require more than six differing uplift periods for a given day:

             ·  Every hour the script reads the spreadsheet.
             ·  Only items relevant to the next two hours are read.
             ·  All existing schedule items for that day for that campaign are removed.
             ·  Schedule items covering the next two hours are added.

            In this way, an arbitrary schedule can be used to adjust bid modifiers.

            The script handles time granularity as follows:

              ·   Where the start of an item in the spreadsheet does not fall on a 15-minute boundary, it is rounded back.
              ·   Where the end of the item in the spreadsheet does not fall on a 15-minute boundary, it is rounded forward.
            The script uses the following approach for bid modifiers:
             ·  Where there are overlapping items in the spreadsheet, the item with the greatest bid modifier takes priority.

How to create script in Adwords:

a. Click ‘Scripts’ under the Bulk Operations left side of account.

b. Add the script which is provided by Google which relates to the spreadsheet and authorise it.

c. Add the link to your spreadsheet, replacing ‘INSERT_SPREADSHEET_URL_HERE’ with your spreadsheet URL.

d. Replace ‘INSERT_EMAIL_ADDRESS_HERE’ with your email address, to receive notification of any errors.

5. Test the Script
Test the script whether it is working or not. To test the script, click on the preview to run the script. If successful, it should print out the dates from your spreadsheet in the log window.

6. Run the Script
It is essential to run the script hourly if campaigns are to run correctly. So schedule the script to run hourly.

Google Fresh Additions in SERP !!

2012-09-25T00:44:00.000-07:00

Today I have found some new changes on the Google Search Engine Results Page which is really awesome and looking perfect too.(See the Screen shot below)

When I have searched the term 'Andaman Islands' Google showing all the islands in Andaman on the top of the results page with an image related the that particular island.

When we clicked on any of the image, then it will change the search results to that concerned island.

Eg: If we clicked on the first island named 'Have lock Island' then the results changed to the results which more relating to that particular island and the header portion will be looks like the screen shot below.

And we have a feedback option also to mark the listed places whether wrong or not. Really excellent we may getting more and more features from Google Engineers soon.

Google Calculator now have a new look :)

2012-07-30T05:01:00.002-07:00

Google Calculator now have a new look which is awesome and simple. Below is the screenshot of the new designed calculator of Google.

We can easily use this without any effort. We just need to go to Google search and type the figures we want to calculate for eg: if we want to add two figures like 5+5, jut type the same on the Google search box and Google will automatically show you the result quickly and will give you a SERP with a design which facilitates the further calculations with an on-touch screen. Nice work Team

Panda Update 3.9 !

2012-07-25T01:03:00.000-07:00

Google launched new panda Update 3.9 yesterday. 1% of search results will be affected by this data refresh.
Let's see that 1% included our sites :)

SEO for HTTP and HTTPs

2012-03-20T23:20:00.000-07:00

There’s virtually no information anywhere that helps understand the potential challenges for HTTP/HTTPS optimization. Based on my observations and technical knowledge, here’s the top things to watch out for when you are optimizing HTTP/HTTPs – and resolutions for each.

1. Duplicate Content and Canonicalization
Because the protocols (http/https) are different, they are considered two separate sites, so there’s a good chance to get penalized for duplicate content. If the search engine discovers two identical pages, generally it would take the page it saw first and ignore the other pages.
Solutions:
1. Be smart about the site structure: to keep the engines from crawling and indexing HTTPS pages, structure the website so that HTTPs are only accessible through a form submission (log-in, sign-up, or payment pages). The common mistake is making these pages available via a standard link (happens when you are either ignorant or not aware that the secure version of the site is being crawled and indexed).
2. Use Robots.txt file to control which pages will be crawled and indexed
3. Use .htaccess file. Here’s how to do this:
4. Create a file names robots_ssl.txt in your root.
5. Add the following code to your .htaccessRewriteCond %{SERVER_PORT} 443 [NC]RewriteRule ^robots.txt$ robots_ssl.txt [L]
6. Remove yourdomain.com:443 from the webmaster tools if the pages have already been crawled
7. For dynamic pages like php, try< ?phpif ($_SERVER["SERVER_PORT"] == 443){echo “< meta name=” robots ” content=” noindex,nofollow ” > “;}?>
8. Dramatic solution (may not always be possible): 301 redirect the HTTPS pages to the HTTP pages – with hopes that the link juice will transfer over.
Additional ideas to solve:
1. Have portions of the site configured to use SSL TO allow data transfer between the server and the browser over an encrypted (secure) connection. Note: the URLs of these pages still begin with https rather than http to indicate the secure protocol.
2. If you already have HTTPs pages in the index, remove them with Webmaster Tools

2. Linking

In certain instances, I’ve seen Google index the HTTPs version of a website (for example,PayPal.com ) but since everyone tends to be linking to the HTTP version of the page, the HTTPs may be out in the woods in terms of pagerank (though this is not the case with PayPal). Now, if Google indexed only the HTTPs pages, then you may be in trouble because you basically have no link juice from HTTP pages. Of course, this may not be the case if you are after HTTPs from the beginning.
Solutions:
1. The best practice is to get links to HTTP versions of the pages, and to do this you will need to make sure that important pages are available in HTTP (typically, this should not be a problem, as most HTTPs pages are not content rich and have less value for the search engines).
2. Keep a different log file for the https domain and write a bit of code to point the referral links to your email every day or week. Contact the webmasters and ask them to change the links to http with a sweet mail (this works for me most times).
3. Keep normal sections under http only to reduce the likelihood of people linking to https.
4. Last resort solution: wait for Google to start counting https links for http pages (good luck with that!).

Better page titles in search results

2012-01-18T20:39:00.000-08:00

Page titles are an important part of our search results: they’re the first line of each result and they’re the actual links our searchers click to reach websites. Our advice to webmasters has always been to write unique, descriptive page titles (and meta descriptions for the snippets) to describe to searchers what the page is about. We use many signals to decide which title to show to users, primarily the tag if the webmaster specified one. But for some pages, a single title might not be the best one to show for all queries, and so we have algorithms that generate alternative titles to make it easier for our users to recognize relevant pages. Our testing has shown that these alternative titles are generally more relevant to the query and can substantially improve the clickthrough rate to the result, helping both our searchers and webmasters. About half of the time, this is the reason we show an alternative title. Other times, alternative titles are displayed for pages that have no title or a non-descriptive title specified by the webmaster in the HTML. For example, a title using simply the word "Home" is not really indicative of what the page is about. Another common issue we see is when a webmaster uses the same title on almost all of a website’s pages, sometimes exactly duplicating it and sometimes using only minor variations. Lastly, we also try to replace unnecessarily long or hard-to-read titles with more concise and descriptive alternatives. For more information about how you can write better titles and meta descriptions, and to learn more about the signals we use to generate alternative titles, we've recently updated the Help Center article on this topic. Also, we try to notify webmasters when we discover titles that can be improved on their websites through the HTML Suggestions feature in Webmaster Tools; you can find this feature in the Diagnostics section of the menu on the left hand side. </article> <article> <h1>How To Earn Money via Blogging | Google AdSense & Blogger : An introduction</h1> <p>2011-12-09T23:47:00.001-08:00</p> <div dir="ltr" style="text-align: left;" trbidi="on"> If you've been thinking about monetizing your blog and are unfamiliar with how Google AdSense works, here are the three things you need to know: 1. AdSense is built into Blogger: You can easily sign up and start showing ads on your blog, without having to leave Blogger, by clicking on the "Earnings" tab in your dashboard. After completing the AdSense application, the next step is to designate where you want the ads to appear on your blog. Once your application is approved, we’ll start serving ads and you’ll start making money. And unlike many other blogging platforms, Blogger doesn’t take a cut of your revenue. <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="http://1.bp.blogspot.com/-8kCbnUJ_jcU/TtkHNIWdcTI/AAAAAAAAEro/g8Dq_AE9ONE/s640/adsensescreen.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"></a></div> 2. AdSense serves relevant ads on your blogs: AdSense works by matching text and image ads to your blog based on your content and the types of users that visit your site. For example, if you write about running, your readers may see ads next to your post about running shoes and equipment. Ads are created and paid for by advertisers who want to promote their products. 3. Great content is key: Posting high quality content is the best way to maximize your returns with AdSense. It’s important to take a little extra time defining your topic, creating a post that is engaging and matters to your readers. The more interesting and appealing your content is, the more likely your readers will be to click on the ads on your blog. </div> </article> <article> <p>2011-09-26T09:42:00.001-07:00</p> <div dir="ltr" style="text-align: left;" trbidi="on"> <span class="Apple-style-span" style="background-color: white; font-family: 'Lucida Grande', 'Lucida Sans Unicode', Verdana, Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px;"></span><br /> <h3 class="post-title entry-title" style="color: #333333; font-size: 1.5em; margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0.8em; padding-bottom: 2px;"> Try Blogger's New Interface</h3> <div class="post-header"> <div class="post-header-line-1"> </div> </div> <div class="post-body entry-content"> <div style="margin-bottom: 1em;"> Google promised a new Blogger interface. "The new design is not only cleaner and more modern, but it also uses Google Web Toolkit, delivering the latest in web technology."<br /> <br /> The new interface is now available in Blogger in Draft , but it looks quite different. "Over the last couple of months, we've made significant improvements to our new user interface. First and foremost, we've incorporated your feedback and made numerous fixes based on that feedback. Also, we've updated the look and feel of our new design, inspired by Google's newest design evolutions," explains Google . Blogger uses Ajax, so all the pages load a lot faster, including the post editor. Unfortunately, Blogger is still very slow when you perform a search and try to display posts or comments.<br /> <br /> <br /> Blogger's new UI is cleaner and it offers additional information about your posts: the number of pageviews. Tabs have been replaced by a vertical menu and the list of labels is now a drop-down. The post editor is much better, especially if you use the default view. Blogger's new editor takes up most of the page and post settings are now included in a sidebar.<br /> <br /> <br /> There's a lot of white space in the new interface, buttons aren't big enough to be readable and Blogger includes too much information that's not very useful: the total number of published comments and the total number of pageviews. The new interface is a mixed bag: it's modern, clean, faster and more powerful, but there are many things that need to be changed before replacing the existing interface.<br /> <br /> You can try the new UI at draft.blogger.com and you also have the option to make it the default interface.</div> </div> </div> </article> <article> <h1>Good SEO friendly Wordpress plugins</h1> <p>2010-08-28T10:04:00.000-07:00</p> Some of the Good SEO friendly plugins are mentioned below,<br /> <b>1. Meta Robots :</b><br /> This Will help you to add meta tags auotmatically to the posts.<br /> <b>2. SEO Slugs :</b><br /> This will help you to keeps slugs from becoming too long.<br /> <b>3. Sitemap Generator :</b><br /> This plugin will automatically builds sitemap and HTML style sitemap.<br /> <b>4. HeadSpace 2 : </b><br /> A monster plugin that lets you rewrite titles, meta data, and host of other features watch the video on the page for the full list of features.<br /> <b>5. Aizatto’s Related Posts :</b><br /> Adds related post information to posts and feeds. </article> <article> <h1>Internet Marketing</h1> <p>2010-08-10T02:25:00.001-07:00</p> Internet Marketing </article> </main></body></html>