<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" version="2.0">
   <channel>
    
      <title>Web marketing blog - </title>
      <link>http://mezzo.webnode.com</link>
      <language>en</language>
      <pubDate>Fri, 28 Mar 2008 21:11:00 +0200</pubDate>
      <lastBuildDate>Fri, 28 Mar 2008 21:11:00 +0200</lastBuildDate>
      <category>Web marketing blog</category>
      <docs>http://blogs.law.harvard.edu/tech/rss</docs>
      <generator>Rubicus v2.0</generator>
      <managingEditor><![CDATA[adrian.kingwell@mezzomarketing.co.uk (Adrian Kingwell)]]></managingEditor>
      <webMaster><![CDATA[adrian.kingwell@mezzomarketing.co.uk (Adrian Kingwell)]]></webMaster>
      <atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.feedburner.com/MezzoMarketing" type="application/rss+xml" /><feedburner:browserFriendly></feedburner:browserFriendly><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com" /><item>
         <title>Ikea, Easter Monday</title>
         <link>http://mezzo.webnode.com/news/ikea-easter-monday/</link>
         <description><![CDATA[Think of a shop where you are LEAST likely to part with your hard-earned cash. Located in a place you can only get to by car. Then find the car park is full. The store is laid out in such a way that you have to zig-zag through the entire floor to find what you want. Admitting that the layout is confusing, there'll be signs that say "Find your way" and maps that only add to your confusion. All the items will be in a language that has no resemblance to any other language on earth. Add hoards of...]]></description>
         <pubDate>Fri, 28 Mar 2008 21:11:00 +0200</pubDate>
         <guid isPermaLink="true">http://mezzo.webnode.com/news/ikea-easter-monday/</guid>
         <category>Web marketing blog</category>
      </item>
      <item>
         <title>Google and the Tour de France</title>
         <link>http://mezzo.webnode.com/news/google-and-the-tour-de-france/</link>
         <description><![CDATA[So much has been said about Google, that it hardly needs me to add my tuppence-ha’penny worth.  But ask any expert in SEO and he/she will tell you that the optimum position in the sponsored link section is about 3rd.  Why? Because the click through rates rapidly tail off below the top three.
If you’ve got an unlimited budget, then fine. But it includes large volumes of people who are less than serious about your product or service.  So that’s a waste. Also a number of companies can be bidding...]]></description>
         <pubDate>Sat, 08 Mar 2008 10:02:00 +0200</pubDate>
         <guid isPermaLink="true">http://mezzo.webnode.com/news/google-and-the-tour-de-france/</guid>
         <category>Web marketing blog</category>
      </item>
      <item>
         <title>Internet = cheap?</title>
         <link>http://mezzo.webnode.com/news/internet-cheap/</link>
         <description><![CDATA[I said in a previous blog that I chose O2 as my new broadband provider primarily for reasons of price, but became an advocate based on experience. I think this is a fairly typical behaviour pattern for many internet customers. We shop online because:

    It's convenient 
    We can find suppliers      that we wouldn't have found any other way.
    Some of these      suppliers will have used the cost efficiencies of the internet to reduce      their price
    I won't have to talk      to a...]]></description>
         <pubDate>Sun, 10 Feb 2008 22:40:00 +0200</pubDate>
         <guid isPermaLink="true">http://mezzo.webnode.com/news/internet-cheap/</guid>
         <category>Web marketing blog</category>
      </item>
      <item>
         <title>In praise of O2...</title>
         <link>http://mezzo.webnode.com/news/in-praise-of-o2/</link>
         <description><![CDATA[I recently changed my home broadband to O2.&#160; The online customer experience was practically sublime.&#160; I was expecting to pay the price for switching from trusty old friend BT, to a cheap-and-cheerful Jonny-come-lately, but far from it.
The process was smooth and well-thought-out, and the communication was near perfect in timeliness, relevance and tone.
Here's an example., the order confirmation email:

Dear Adrian Kingwell 

Thank you for your order for O2 Broadband. Here's  what you...]]></description>
         <pubDate>Sun, 03 Feb 2008 20:09:00 +0200</pubDate>
         <guid isPermaLink="true">http://mezzo.webnode.com/news/in-praise-of-o2/</guid>
         <category>Web marketing blog</category>
      </item>
      <item>
         <title>Design and copy - joined at the hip?</title>
         <link>http://mezzo.webnode.com/news/design-and-copy-joined-at-the-hip/</link>
         <description><![CDATA[After seeing some particularly poor copy writing at one of my clients, I asked the head of digital marketing politely if I could pitch for his copywriting business.&#160; "No", came the reply, "Design and copy should be done together by our creative agency."
Of course he was right, and yet he was so wrong.
His creative agency was not designing and copy writing as part of a unified process. Each task was done independently and the results were somehow mashed together to produce poorly worded,...]]></description>
         <pubDate>Sat, 02 Feb 2008 10:40:00 +0200</pubDate>
         <guid isPermaLink="true">http://mezzo.webnode.com/news/design-and-copy-joined-at-the-hip/</guid>
         <category>Web marketing blog</category>
      </item>
      <item>
         <title>Customer loyalty? No such thing</title>
         <link>http://mezzo.webnode.com/news/please-sir-can-i-have-some-more/</link>
         <description><![CDATA[I saw this article by Don Frischmann 	 	 	   				in Advertising Age telling "marketers to do more to lock in customer loyalty", and it struck me that "loyal" customers are actually "LAZY" (or possibly just lacking a little motivation). Locking in loyalty is like putting handcuffs on a koala.
Let me explain...
"Loyalty" suggests there is a force that bonds the two parties together based on survival. A Rottweiler is loyal to its master because he doesn't know how to open a can of dog food and he...]]></description>
         <pubDate>Sun, 27 Jan 2008 17:45:00 +0200</pubDate>
         <guid isPermaLink="true">http://mezzo.webnode.com/news/please-sir-can-i-have-some-more/</guid>
         <category>Web marketing blog</category>
      </item>
   </channel>
</rss>
