First the basics

• Ignore capitalization, punctuation and spelling – Search engines, with exception of perhaps Ask.com, ignore punctuation and most like Google will attempt/suggest to correct your spelling
• Exact versus broad – To search for an exact phrase, enter in your text like the following: “best restaurant in san francisco” instead of Best Restaurant in San Francisco.
• Use ignore words with the minus sign in front of them. Strawberry Cake –butter

More advanced tricks

• Search specific types of sites with campus housing site:edu
• Or search a specific site such as campus housing site:Stanford.edu
• Or search for related pages related:cooking.com/recipes/salsa

Additional features include anything from currency and math to tracking packages and using your mobile phones camera to learn about your surroundings.

When you preface your idea as a suggestion you remove ego and reduce emotion. You’re no longer forcing a position, but enabling someone to brainstorm more easily with you.

“I need your help…”

When you ask your employee for help you’re now enrolling the subordinate person and asking them to rise up and can be especially effective when you want a person to change their behavior and take more responsibility.

“Would it be helpful it…”

Offering up a solution rather than focusing on the problem will help your employees see a possible course of action and help lead to a positive outcome.

Focus on Solutions

Instead of asking “What’s wrong?” or “Why is this happening?” instead ask “What do we want?” and “How will we achieve it?”

All great opportunities that allowed me to learn something new and unique at each location. The fact that each, especially the Stanford departments, operated entirely different from one another I feel was a boon to my experience. From developer focused scrum meetings to 100% remote coordination with employees in different time zones, data the web…everyone interacts with it and it’s development differently, but at the end of the day it all comes down to the same goal of increasing users and increasing revenues.

While my own client base had grown and with it revenues, my time wasn’t my own and my social life was paying a significant toll. I felt as though my business was doing exceptionally well at the cost of my personal life. My marriage, friends and family need to take more priority at this stage in my life and that’s one of the main reasons behind why I accepted the opportunity at Smart Meetings.

Smart Meetings is my first “job” in over three years. I show up in the morning, I leave in the evening and while my days are filled with activity, I get to come home and be home. I don’t have a client calling me from New York at 6 am to upload some last minute materials to their ftp or late night evening conference calls. For me I get to have balance and right now that’s what I need.

In my spare time I may still write some MMO fluff for Examiner and MMOSite to keep a presence online, and while my neglected MGP tries to cling to life I imagine some day I may find the resources to make it into something more. But for now I expect little if any of my efforts to be spent on these hobbies. For today I’d rather just update my blog and then spend the evening playing with my dog before settling in for the night with a movie, show or some other activity with the wife.

Get to know the marketplace 

By observing on social media, reporters can see what’s trending now. While Google Trends can be a useful tool, Twitter is also a great tool for trends, and LinkedIn’s Company Pages for getting insights into particular companies, including recent hires.

Discover story ideas

LinkedIn groups are another way to find out what people are talking about in an industry. Many publications and industry verticals have their own dedicated group on the network. A reporter can follow a discussion and related comments, and a story might take off from there.

Find sources

LinkedIn’s advanced search a “phenomenal tool” for B2B journalists. Its search tool is robust; journalists can search by current or past title, company, geographic location and more.

Crowdsource

Social networks allow reporters to get real-time reactions from readers during a breaking story.

Monitor the competition

Reporters should follow other journalists and publications that cover the same beat, as this will give a journalist insight into new potential sources, events and reader demographics.

Share unpublished content

Some content won’t make it to print or on the web, but it doesn’t have to go to waste. Great photos? Tweet or Instagram those!

Boost SEO

Google+ Authorship tool can improve how content is found through search.

Covering events

Live-covering an event allows readers who missed out on the show to stay informed. It also builds a reporter’s reputation as a trusted brand. Using show hashtags, publicists can directly contact a reporter for exclusive information.

Connect with readers

Social media breaks down the wall between reporter and reader. Google+’s Hangout feature can increase transparency even more. With Hangout, up to 10 people can video chat live.

Build credibility

Constantly posting relevant information can improve a reporter’s standing in the industry. Reporters should list their current publication and covered beats in their Twitter bio and allow readers to subscribe to their public Facebook postings.

Support the community

Trade publishers are an important part of an industry, and it is their duty to keep conversations active. Reporters must be a good community member – that means re-tweeting other people, asking questions, responding to them.

As a rule, one-third of content posted on social media should be a reporter’s stories, one-third should be conversing with followers and one-third should be interesting, relative information from other sources.

Measure what matters and analyze changes: Measuring share of voice, for example, which shows where you stack up against competitors, can provide value, but Payne stressed that it’s important to delve into your numbers. Why has your share of voice—or your competitors—increased? Do that extra bit of homework to actually understand it.

Measure and plan social activities within the media mix (not in a silo): Campaign success can be measured and reported by closely analyzing both quantitative and qualitative results on a monthly basis, ranging from traditional media and blog impressions to tweets and group participation.

Be disciplined and consistent reporting progress against goals: When the goal was to double Salesforce.com’s subscribers  year over year, the goal was broken down to a less-daunting and consistently measurable goal of increasing subscribers 6% mother over month. Give really direct guidance to teams to tell them what direct success is.

Fix any leaky plumbing to measure the pipeline from social offers: Salesforce uses campaign IDs—anything that gets pushed out via social can be tracks back to pipeline using campaign IDs via bit.ly.

Track each content offer with a unique ID: Salesforce uses a four-part measurement strategy:

1. People click on the URL in a Facebook post;
2. The tracking ID is captured when that person fills out a form;
3. Inside your CRM (customer relationship management) software the source of the lead is tracked as Facebook and
4. Report on leads and pipeline attributed to that campaign.

Create your own social ROI executive dashboard: Today’s  social scorecard has fans and followers, social mentions, prospect traffic and valid leads.

Don’t forget the human side of analytics: The tools are only as effective as the person using the tools.

I’m going to suggest that when it comes to display advertising, one needed attempt to optimize their campaign for clicks, the way you would do with search or text based ads, but rather optimize for conversions.

Why?

Many online advertisers gained experience in the years of the world wide web before Google and Smart Phones existed. The metrics we used in the past are what we’re attempting to use today, unfortunately the landscape has changed and requires marketers to change as well.

Display ads should be looked at as another touch-point of your brand to stimulate awareness and interest rather than a conversion for an instant sale. While someone who clicks on an online ad to purchase a product often times was searching for exactly that specific item, most users who are viewing display advertisements on Facebook or some other site, are not thinking about shopping. But that doesn’t mean they wouldn’t think about your product later and choose to buy it.

Test this theory out for yourself with these two methods.

• If you’re not already, begin measuring your view-based conversion volume against your click-based conversion volume. You may need to develop a model to better account for the impact of all ads that touched a customer along their path to purchase.
• Judge your advertising campaigns based on conversion rates rather than purely CTR.

DF

Find and Remove Empty Directories:

find . –type d –empty

find . –type d –empty –exec rmdir {} \;

MYSQL to File Dump:

#!/bin/bash

mysqldump -uUSER -pPASS -t -T/HOME/MYDIR/ DATABASE SPECIFICTABLE --fields-enclosed-by=\" --fields-terminated-by=,

HOST='MyServer'
USER='MyUser'
PASSWD='MyPass'
DESTDIR='DIR/DIR'
TEXTFILE="SPECIFICTABLE.txt"
FTPFILE=$$.ftp

echo "user ${USER} ${PASSWD}" > $FTPFILE
echo "cd ${DESTDIR}" >> $FTPFILE
echo "put $TEXTFILE" >> $FTPFILE
echo "quit"echo " >> $FTPFILE
cat $FTPFILE | ftp -n -i ${HOST}
rm $FTPFILE

Also this was enlightening http://www.gwern.net/Silk%20Road

http://linuxsagas.digitaleagle.net/2011/08/24/tips-for-webex-on-64-bit-fedora-15/