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	<title>the notebook of michael farley</title>
	
	<link>http://michaelfarley.com</link>
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	<lastBuildDate>Mon, 23 Jan 2012 18:14:08 +0000</lastBuildDate>
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		<title>Designers Who Found Startups</title>
		<link>http://feedproxy.google.com/~r/MichaelFarley/~3/KhzNqenKS6s/498</link>
		<comments>http://michaelfarley.com/designers-who-found-startups/498#comments</comments>
		<pubDate>Mon, 23 Jan 2012 18:14:08 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://michaelfarley.com/?p=498</guid>
		<description><![CDATA[I love this thought: Above all, designer founders should be experts at finding the right problems to solve. I think it sums up the strength of design, subtraction. How can an idea be simplified to the point it&#8217;s easily used, without feeling basic. I&#8217;m biased, of course, but I think designers are great. Silicon Valleys [...]]]></description>
			<content:encoded><![CDATA[<p>I love this thought:</p>
<blockquote><p>Above all, designer founders should be experts at finding the right problems to solve.</p></blockquote>
<p>I think it sums up the strength of design, subtraction. How can an idea be simplified to the point it&#8217;s easily used, without feeling basic.</p>
<p>I&#8217;m biased, of course, but I think designers are great. </p>
<p><a href='http://www.fastcodesign.com/1665795/silicon-valleys-new-secret-weapon-designers-who-found-startups'>Silicon Valleys New Secret Weapon: Designers Who Found Startups | Co.Design</a>.</p>
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		<item>
		<title>Backyard retreat</title>
		<link>http://feedproxy.google.com/~r/MichaelFarley/~3/ws6NVhVc2DY/494</link>
		<comments>http://michaelfarley.com/backyard-retreat/494#comments</comments>
		<pubDate>Tue, 03 Jan 2012 15:39:06 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Green]]></category>
		<category><![CDATA[yes please]]></category>

		<guid isPermaLink="false">http://michaelfarley.com/?p=494</guid>
		<description><![CDATA[I don&#8217;t suppose I NEED this, especially considering I live in an apartment, but I certainly WANT it. Backyard Retreat &#8211; Ideas &#8211; Dwell.]]></description>
			<content:encoded><![CDATA[<p><img src="http://michaelfarley.com/wordpress/wp-content/uploads/backyard-house-facade-square.jpeg" alt="backyard retreat" title="backyard-house-facade-square" width="480" height="480" class="alignnone size-full wp-image-496" /></p>
<p>I don&#8217;t suppose I NEED this, especially considering I live in an apartment, but I certainly WANT it.</p>
<p><a href='http://www.dwell.com/articles/backyard-retreat.html'>Backyard Retreat &#8211; Ideas &#8211; Dwell</a>.</p>
<img src="http://feeds.feedburner.com/~r/MichaelFarley/~4/ws6NVhVc2DY" height="1" width="1"/>]]></content:encoded>
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		<title>AKQA: 2011 Adweek Agency of the year</title>
		<link>http://feedproxy.google.com/~r/MichaelFarley/~3/FXSmS7aioZU/491</link>
		<comments>http://michaelfarley.com/akqa-2011-adweek-agency-of-the-year/491#comments</comments>
		<pubDate>Mon, 12 Dec 2011 15:46:44 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://michaelfarley.com/?p=491</guid>
		<description><![CDATA[I woke up to my phone buzzing at 2am with emails from our London office sharing the news, we&#8217;d been announced as Adweek&#8217;s digital agency of the year. I&#8217;ve only been with AKQA for 8 months, but this is a fantastic gift, and I&#8217;m truly proud to be a part of this family. http://www.adweek.com/news/advertising-branding/agency-year-akqa-137015]]></description>
			<content:encoded><![CDATA[<p>I woke up to my phone buzzing at 2am with emails from our London office sharing the news, we&#8217;d been announced as Adweek&#8217;s digital agency of the year. I&#8217;ve only been with AKQA for 8 months, but this is a fantastic gift, and I&#8217;m truly proud to be a part of this family.</p>
<p><a href="http://www.adweek.com/news/advertising-branding/agency-year-akqa-137015" title="Read the Adweek article">http://www.adweek.com/news/advertising-branding/agency-year-akqa-137015</a></p>
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		<item>
		<title>Made me laugh</title>
		<link>http://feedproxy.google.com/~r/MichaelFarley/~3/fqX3zZJA050/488</link>
		<comments>http://michaelfarley.com/made-me-laugh/488#comments</comments>
		<pubDate>Wed, 07 Dec 2011 15:38:21 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://michaelfarley.com/?p=488</guid>
		<description />
			<content:encoded><![CDATA[<p><img src="http://michaelfarley.com/wordpress/wp-content/uploads/pony.jpg" alt="" title="pony" width="499" height="646" class="alignnone size-full wp-image-489" /></p>
<img src="http://feeds.feedburner.com/~r/MichaelFarley/~4/fqX3zZJA050" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Freshly</title>
		<link>http://feedproxy.google.com/~r/MichaelFarley/~3/vAYdPJ0Y4mY/481</link>
		<comments>http://michaelfarley.com/freshly-2/481#comments</comments>
		<pubDate>Mon, 21 Nov 2011 18:16:38 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[Green]]></category>
		<category><![CDATA[In my own mind]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://michaelfarley.com/?p=481</guid>
		<description><![CDATA[I&#8217;ve been working on something for a long time, and finally got around to making it happen. Freshly is a way to find out what farmers&#8217; market is near you, open, now. It&#8217;s driven by trying to remember when the markets are open, and where they are on which days. I wanted something that would [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://michaelfarley.com/wordpress/wp-content/uploads/freshlyny.jpg" alt="" title="freshlyny" width="500" height="419" class="alignnone size-full wp-image-482" /></p>
<p>I&#8217;ve been working on something for a long time, and finally got around to making it happen. </p>
<p>Freshly is a way to find out what farmers&#8217; market is near you, open, now. It&#8217;s driven by trying to remember when the markets are open, and where they are on which days. I wanted something that would keep me out of the supermarket when I just wanted to pick something up on the way home. </p>
<p><img src="http://michaelfarley.com/wordpress/wp-content/uploads/freshlynymarket.jpg" alt="" title="freshlynymarket" width="500" height="419" class="alignnone size-full wp-image-483" /></p>
<p>I&#8217;ve started with three cities I know well, New York, Toronto, and San Francisco. All the market information has been gathered by me now, but future markets can be added by anyone. At a glance you can see the markets nearby, and show what&#8217;s open now, tomorrow, or in the next week.</p>
<p>In the immediate future as I beta test, I want to get Freshly mobile optimized, then start expanding the offering including showing what&#8217;s in season at each market, and hopefully getting to the point where the farmers&#8217; who will be at a market can show what they&#8217;re bringing that day. I&#8217;m very happy to have got to this point, thanks to the developer <a href="placenamehere.com">Chris Casciano</a>.</p>
<p>Sign up and I&#8217;ll let you know when you can use Freshly <a href="www.shopfreshly.com">www.shopfreshly.com</a></p>
<img src="http://feeds.feedburner.com/~r/MichaelFarley/~4/vAYdPJ0Y4mY" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>The iPad is not the same as your laptop</title>
		<link>http://feedproxy.google.com/~r/MichaelFarley/~3/RXboOfp5T9o/476</link>
		<comments>http://michaelfarley.com/the-ipad-is-not-the-same-as-your-laptop/476#comments</comments>
		<pubDate>Wed, 16 Nov 2011 18:33:35 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[In my own mind]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://michaelfarley.com/?p=476</guid>
		<description><![CDATA[There was a post this morning by Dave Winer regarding the google results on an iPad. He thinks it&#8217;s bad design because Google changes the results layout, optimizing for tablet and providing less content. His thoughts here: Google search on iPad is bad design. While some of the points he makes are valid, I have [...]]]></description>
			<content:encoded><![CDATA[<p>There was a post this morning by Dave Winer regarding the google results on an iPad. He thinks it&#8217;s bad design because Google changes the results layout, optimizing for tablet and providing less content. </p>
<p>His thoughts here: <a href='http://scripting.com/stories/2011/11/16/googleSearchOnIpad.html'>Google search on iPad is bad design</a>.</p>
<p>While some of the points he makes are valid, I have to disagree with the closing statement.</p>
<blockquote><p>
Designers really need to hear the following, loud and clear: The iPad browser is fully capable. It doesn&#8217;t need you to treat it differently. You&#8217;re fighting with users when you get fancy. Just stick with what works on the desktop. And if you must screw around, then make the opt-out obvious and painless.
</p></blockquote>
<p>The iPad browser is fantastic, it works well, often better than my desktop browser. I agree that changing content often doesn&#8217;t make sense in an iPad browser, but this isn&#8217;t one of those cases.</p>
<p><img src="http://michaelfarley.com/wordpress/wp-content/uploads/ipad_google_screens.png" alt="ipad google screens compared" title="ipad_google_screens" width="500" height="298" class="alignnone size-full wp-image-478" /></p>
<p>Look at the above comparison. I get Mr. Winer&#8217;s point about the whitespace, it could be reduced to get an extra result on the page. What doesn&#8217;t work though, is the way a tablet screen is intended to be used, tapping without worrying about what else you&#8217;ll hit. On the tablet optimized version, each link is clearly on it&#8217;s own, no ambiguity about what will be tapped. Can you zoom in on the default results and get a larger hit state? Of course, but you&#8217;re adding another step to the interaction. Zooming isn&#8217;t a great experience to be default, it&#8217;s a step around sites that haven&#8217;t been designed for tablet or touch. </p>
<p>Besides the tapping, I actually prefer the secondary functions tucked away, making a more clear layout with the results the most important part of the page. This is a return to the simplicity that made Google famous, getting to the point quickly.</p>
<img src="http://feeds.feedburner.com/~r/MichaelFarley/~4/RXboOfp5T9o" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Mid-Century Modern By BassamFellows</title>
		<link>http://feedproxy.google.com/~r/MichaelFarley/~3/AEiua1piRHc/464</link>
		<comments>http://michaelfarley.com/mid-century-modern-by-bassamfellows/464#comments</comments>
		<pubDate>Fri, 28 Oct 2011 16:30:52 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://michaelfarley.com/?p=464</guid>
		<description><![CDATA[This house is so beautiful, it makes me question city-living. I particularly love that wood panel bar. Mid-Century Modern By BassamFellows &#124; Design Milk.]]></description>
			<content:encoded><![CDATA[<p><img src="http://michaelfarley.com/wordpress/wp-content/uploads/Bassam-Fellows-House-1.jpg" alt="Bassam Fellows house" title="Bassam-Fellows-House-1" width="500" class="alignnone size-full wp-image-467" /></p>
<p>This house is so beautiful, it makes me question city-living. I particularly love that wood panel bar.</p>
<p><a href='http://design-milk.com/mid-century-modern-by-bassamfellows/'>Mid-Century Modern By BassamFellows | Design Milk</a>.</p>
<img src="http://feeds.feedburner.com/~r/MichaelFarley/~4/AEiua1piRHc" height="1" width="1"/>]]></content:encoded>
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		<title>The little details</title>
		<link>http://feedproxy.google.com/~r/MichaelFarley/~3/4xKk5SVflhU/431</link>
		<comments>http://michaelfarley.com/interesting-comparison-of-the-little-details-between-ios4-and-5/431#comments</comments>
		<pubDate>Thu, 27 Oct 2011 16:55:59 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://michaelfarley.com/?p=431</guid>
		<description><![CDATA[DESIGN ARCHIVE &#8211; BLOG: too hard to fine transmitted? Design changes together iOS 5. The attention to detail is what I&#8217;ve always loved about iOS. I think my favorite tiny touch is changing the shadows from black to gray.]]></description>
			<content:encoded><![CDATA[<p><img src="http://michaelfarley.com/wordpress/wp-content/uploads/badge.jpg" alt="" title="badge" width="510" class="alignnone size-full wp-image-441" /></p>
<p><a href='http://stam-design-stam.blogspot.com/2011/10/ios-5.html'>DESIGN ARCHIVE &#8211; BLOG: too hard to fine transmitted? Design changes together iOS 5.</a></p>
<p>The attention to detail is what I&#8217;ve always loved about iOS. I think my favorite tiny touch is changing the shadows from black to gray. </p>
<img src="http://feeds.feedburner.com/~r/MichaelFarley/~4/4xKk5SVflhU" height="1" width="1"/>]]></content:encoded>
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		<title>Nest | The Learning Thermostat</title>
		<link>http://feedproxy.google.com/~r/MichaelFarley/~3/9eIklxaug9M/410</link>
		<comments>http://michaelfarley.com/nest-the-learning-thermostat/410#comments</comments>
		<pubDate>Thu, 27 Oct 2011 16:07:28 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Green]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://michaelfarley.com/?p=410</guid>
		<description><![CDATA[Nest &#124; The Learning Thermostat I&#8217;m certainly not the only person to talk about Nest this week, so I won&#8217;t try to dig too deep into it. I just wanted to note it, and comment on how nice it is to see design coming to the forefront of those hidden pieces of tech. Thermostats have [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://michaelfarley.com/images/365_day_8_image_5.jpg" alt="Nest Thermostat" title="Nest Thermostat" width="471" class="alignnone size-full wp-image-422" /></p>
<p><a href='http://www.nest.com/'>Nest | The Learning Thermostat</a></p>
<p>I&#8217;m certainly not the only person to talk about Nest this week, so I won&#8217;t try to dig too deep into it. I just wanted to note it, and comment on how nice it is to see design coming to the forefront of those hidden pieces of tech. Thermostats have been incredibly difficult to use ever since they became digital, it&#8217;s nice to step back a bit to an old style without a ton of buttons.</p>
<img src="http://feeds.feedburner.com/~r/MichaelFarley/~4/9eIklxaug9M" height="1" width="1"/>]]></content:encoded>
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		<title>The future of QR codes</title>
		<link>http://feedproxy.google.com/~r/MichaelFarley/~3/XRcN6lJmaL8/387</link>
		<comments>http://michaelfarley.com/the-future-of-qr-codes/387#comments</comments>
		<pubDate>Mon, 24 Oct 2011 01:38:39 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[In my own mind]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://niceguymikey.com/?p=387</guid>
		<description><![CDATA[It&#8217;s been some time now that we&#8217;ve been trying to get QR codes working as a marketing or user experience conduit, and it&#8217;s still just not working. For the majority of the smartphone-using public, QR codes are just not an option. They don&#8217;t know what a QR code is, they don&#8217;t know what to do [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s been some time now that we&#8217;ve been trying to get QR codes working as a marketing or user experience conduit, and it&#8217;s still just not working. For the majority of the smartphone-using public, QR codes are just not an option. They don&#8217;t know what a QR code is, they don&#8217;t know what to do with a code when they see it, or they don&#8217;t have an app installed. It&#8217;s easier and more efficient to just put a url on a poster now, than to try a QR code. </p>
<p>Some of the most misguided attempts have been QR codes on billboards by highways, or on moving buses. It seems like there wasn&#8217;t even any thought put into the usability of those codes.</p>
<p>This isn&#8217;t just another blog post complaining about their use though, I just want to make a quick point about where they are still valuable: where the general public doesn&#8217;t have to touch them.</p>
<p>Think in-app airline ticketing, a quick scan of the phone as you board. Mobile coupons, no more clipping paper. Any time someone needs to convey information from device to a store we can still use QR codes, and it still makes sense, and it can still make the end-user&#8217;s life easier. To state it more simply, never make your user have to interact with a QR code.</p>
<p>Let&#8217;s not make QR codes all bad, let&#8217;s remember that technology needs to be used appropriately.</p>
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