Michele Vangelista

Michele Vangelista

Performance Marketing

Padova Area, Italy500+ connections

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Noonic
Università degli Studi di Padova

About

I'm an experienced digital professional, currently driving growth through Performance Marketing at Noonic.

Previously Head of Marketing at Workup, a digital agency with expertise in custom website & e-commerce development and web marketing.
I had a further background as SEO / digital analytics specialist in Workup, and as business analyst at the H-FARM startup acceleration program.

In 2014-15, I volunteered with AIESEC as VP Marketing for the local branch in Padova, managing a team of 3-8 people and obtaining results for the association's awareness and driving a 300% growth in 9 months.
In 2012, I worked as Junior Consultant in NordEst Business Consulting, a SME consulting firm in Vicenza.

I believe to be a balanced person inclined to apply a rational approach to problem-solving.
I have a critical mind and I try never to accept imposed opinions. I am also inclined to challenge myself and give my contribution in the search for joint solutions with my partners in a constructive way.

Areas of expertise: digital marketing and analytics, online advertising, data science, digital strategy.

Experience

  • Noonic

    Noonic

    1 year 11 months

    • Senior Digital Marketing

      Noonic

      – Present1 year 4 months

      Padova, Italia

      Driving growth through paid media.

      • Performance Marketing Strategy: identifying the right offer, budget, channels, funnels and KPIs.
      • Paid acquisition (adv): main focus on Facebook & Google Ads for lead generation and e-commerce. Niche channels when necessary: Outbrain (native), DEM, Bing, LinkedIn, Pinterest, Reddit.
      • Funnel optimization: landing pages, A/B testing, CRO, independent checkouts.
      • Marketing automation
      • Digital analytics: expertise in analysis (using...

      Driving growth through paid media.

      • Performance Marketing Strategy: identifying the right offer, budget, channels, funnels and KPIs.
      • Paid acquisition (adv): main focus on Facebook & Google Ads for lead generation and e-commerce. Niche channels when necessary: Outbrain (native), DEM, Bing, LinkedIn, Pinterest, Reddit.
      • Funnel optimization: landing pages, A/B testing, CRO, independent checkouts.
      • Marketing automation
      • Digital analytics: expertise in analysis (using multiple tools) and in advanced technical implementations
      • Affiliate marketing: both sides, advertiser and publisher

    • Digital Project Manager

      Noonic

      – 8 months

      Padova, Italia

  • Workup - your net strategy

    Workup - your net strategy

    3 years

  • Business Analyst

    H-FARM

    – 7 months

    Roncade (TV)

  • AIESEC Italia

    AIESEC Italia

    1 year 9 months

  • Freelance

    freelance (Myself only)

    – 1 year 4 months

  • Junior Consultant

    Nordest Innovazione (was NordEst Business Consulting)

    – 4 months

    Vicenza Area, Italy

Education

  • Università degli Studi di Padova

    Università degli Studi di Padova

    Master's degree (Laurea magistrale)Business Administration110/110 Cum Laude

    –

    Activities and Societies: AIESEC Padova

    After obtaining my Bachelor's Degree, I decided to deepen my knowledge of business administration's theoretical bases at the University, while also trying to use the remaining time at best to expand my knowledge to other topics by myself.

  • The Johns Hopkins University

    The Johns Hopkins University

    Coursera SpecializationData Science

    –

    https://www.coursera.org/specializations/jhu-data-science

  • Guangzhou University

    Guangzhou University

    Summer ProgramIntercultural Management

    –

    International Summer School in Management at the University of Guangzhou (China), attending the course of Intercultural Management (6 cfu) organized by Prof. Favotto F. and held by Prof. Campagnolo D.
    Many visits to consulting and manufacturing companies located in the Guangdong area.

  • Digital Accademia

    Course on iOS development

    –

    Purely for personal interest, I took a course on Object Oriented Programming and iOS development, that gave me some knowledge and know-how on iOS apps and the Objective-C programming language.

  • Università degli Studi di Padova

    Università degli Studi di Padova

    Bachelor's degree (Laurea)Economics and Management110/110

    –

    Activities and Societies: AIESEC Padova

    I did a final work on "Management, measurement and organization of Social Media activities in a business perspective", obtaining the maximum grade.
    This degree allowed me to explore various topics related to the economic world. Above all, I studied in deep how firms work using strategic, accounting, financial and operational perspectives. Thanks to frequent group projects throughout the years, I also had the opportunity to develop a good aptitude to team-work.

  • University of York

    University of York

    Erasmus Exchange ProgramManagement, Economics

    –

    Eight months of life in this University during my Erasmus experience allowed me to strengthen my fluency in English, and gave me the possibility to interact with different cultures, greatly improving my adaptability.

  • University of Michigan-Dearborn

    University of Michigan-Dearborn

    Summer ProgramEntrepreneurial Marketing and Business Planning

    –

    ISPM-US project (collaboration with the Faculty of Economics of the University of Padova).
    We developed a business concept and business plan for a new restaurant located in the United States. The marketing and financial concepts required for the project development were provided in classes throughout the program.
    (taught by Prof. Aaron Ahuvia and Prof. Antonio Parbonetti)

  • Liceo Scientifico Alvise Cornaro

    Maturità ScientificaMathematics, Physics94

    –

    Activities and Societies: Progetto Lauree Scientifiche, Olimpiadi della Matematica

    Olimpiadi della Matematica (Mathematics Olympic Games): qualified for regional phase as single, member of the school team.
    PLS, Progetto Lauree Scientifiche (Scientific Degree Project), 2009, 2008, 2007.

Volunteer Experience

Licenses & Certifications

Languages

  • Italian

    Native or bilingual proficiency

  • English

    Full professional proficiency

Recommendations

A preview of what LinkedIn members have to say about Michele:

  • “
    I had the the pleasure to work with Michele on many projects during 3 years in Workup. In the complex and fast world of Digital, where projects require to analyse and decode a big set of data to create valuable marketing strategies and activities, Michele always demonstrated a real talent. Michele is a marketing manager who mix innovation, efficiency and strong motivation to achieve project objectives. His consistent data driven approach was a critical factor for the success of many project I managed with him as Marketing Team Leader. Moreover he’s a reliable, proactive and hard working person. Working with Michele was a pleasure and will be the same on new projects if will be the opportunity.
  • “
    Working with Michele has meant a lot to me. He's a professional with strong intelligence and leadership skills, has a result/data-driven way of thinking, he's a great motivator. He is a very helpful person with many human qualities that make him an excellent person as well as a talented professional.

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Michele Vangelista

Michele Vangelista

Performance Marketing

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    Senior Digital Marketing at Noonic

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    Università degli Studi di Padova

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