<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" version="2.0">

<channel>
	<title>From Idea to Empire</title>
	
	<link>http://www.fromideatoempire.com</link>
	<description>Be more than a blog - craft a remarkable empire.</description>
	<lastBuildDate>Mon, 20 Feb 2012 20:04:04 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
<xhtml:meta xmlns:xhtml="http://www.w3.org/1999/xhtml" name="robots" content="noindex" />
		<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/MichelleMacphearson" /><feedburner:info uri="michellemacphearson" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><geo:lat>38.243734</geo:lat><geo:long>-122.69345</geo:long><item>
		<title>Link Building DEATHMATCH: Like a Boss</title>
		<link>http://feedproxy.google.com/~r/MichelleMacphearson/~3/oCva9TcHDyU/</link>
		<comments>http://www.fromideatoempire.com/link-building-deathmatch-like-a-boss/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 11:02:00 +0000</pubDate>
		<dc:creator>Michelle MacPhearson</dc:creator>
				<category><![CDATA[Link Popularity]]></category>
		<category><![CDATA[article marketing]]></category>
		<category><![CDATA[bmr]]></category>
		<category><![CDATA[build my rank]]></category>
		<category><![CDATA[link building]]></category>
		<category><![CDATA[linxboss]]></category>
		<category><![CDATA[uaw]]></category>
		<category><![CDATA[unique article wizard]]></category>

		<guid isPermaLink="false">http://www.fromideatoempire.com/?p=2848</guid>
		<description><![CDATA[The article marketing world was visibly shaken (ha ha!) on Sunday when Build My Rank emailed with the following: Shite! Build My Rank was the winner of the Link Building Deathmatch! WTF are we gonna do?! The good news is that BMR is running and ready for current customers, so if you got in, you&#8217;re [...]
Related posts:<ol>
<li><a href='http://www.fromideatoempire.com/article-marketing-deathmatch/' rel='bookmark' title='Link Building DEATHMATCH!'>Link Building DEATHMATCH!</a> <small>Just over two months ago, I started to get the...</small></li>
<li><a href='http://www.fromideatoempire.com/generate-link-building-momentum/' rel='bookmark' title='Generate Link Building Momentum'>Generate Link Building Momentum</a> <small>Welcome to Day 24 of Reboot Your Blog! Maintaining and...</small></li>
<li><a href='http://www.fromideatoempire.com/how-to-start-link-building/' rel='bookmark' title='How To Start Link Building'>How To Start Link Building</a> <small>&#8220;Will 30 Minute Backlinks work for my niche/skillset/site?&#8221; Yeah. Linkbuilding...</small></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>The article marketing world was visibly shaken (ha ha!) on Sunday when Build My Rank emailed with the following:</p>
<p><a href="http://www.fromideatoempire.com/wp-content/uploads/2012/02/Screen-Shot-2012-02-19-at-3.43.41-PM.png"><img class="aligncenter size-large wp-image-2849" title="Screen Shot 2012-02-19 at 3.43.41 PM" src="http://www.fromideatoempire.com/wp-content/uploads/2012/02/Screen-Shot-2012-02-19-at-3.43.41-PM-600x97.png" alt="" width="600" height="97" /></a></p>
<p>Shite!</p>
<p>Build My Rank was the winner of the <a title="Article Marketing DEATHMATCH!" href="http://www.fromideatoempire.com/article-marketing-deathmatch/">Link Building Deathmatch</a>! WTF are we gonna do?!</p>
<p>The good news is that BMR is running and ready for current customers, so if you got in, you&#8217;re still in. The bad news is that if you&#8217;re not a BMR member, you can&#8217;t get in until they re-open. It&#8217;s a wise move to get on their waiting list if you&#8217;re not a customer already. Why? They wiped the floor with the competition in <a title="Article Marketing DEATHMATCH!" href="http://www.fromideatoempire.com/article-marketing-deathmatch/">our last test</a>!</p>
<p><em>The other good news</em> is that just like I promised in the last Deathmatch, I&#8217;ve been testing other services and today I have the results of one of those tests for you.</p>
<h3>Backlinking Strategy</h3>
<p>I hate that I have to say this again and again, because I&#8217;d rather just get to the meat of the test, but some basics on backlinking strategy because if I don&#8217;t say it I&#8217;ll get some dumbass in the comments trying to turn this into his show by &#8220;warning&#8221; people of the &#8220;death&#8221; of something and freaking everyone out&#8230;</p>
<p>You should always get backlinks from multiple sources. Just because a certain service &#8220;wins&#8221; a Deathmatch post here doesn&#8217;t mean it&#8217;ll solve all your backlink problems. It also doesn&#8217;t mean you should abandon other solutions that are working for you.</p>
<p>What it means is that the winning service performed well in the test and should perform similarly for you with your sites.</p>
<p>So now that we&#8217;re all on the same page&#8230;</p>
<p>Mix up your backlinks. Use a few services. <a href="http://www.30minutebacklinks.com">Get links from &#8220;regular&#8221; places like social media too</a>. Don&#8217;t put all your eggs in one basket. <a title="Link Mixology: The 12 Kinds Of Links Your Site Needs" href="http://www.fromideatoempire.com/link-mixology-the-12-kinds-of-links-your-site-needs/">But you already knew that, right?</a></p>
<h3>The Deathmatch Contender</h3>
<p><a href="http://www.fromideatoempire.com/linxboss/"><img class="size-medium wp-image-2850 alignleft" title="Linxboss" src="http://www.fromideatoempire.com/wp-content/uploads/2012/02/Screen-Shot-2012-02-19-at-6.56.38-PM-300x275.png" alt="" width="300" height="275" /></a>This round of the Link Building Deathmatch, I looked at <strong><a href="http://www.fromideatoempire.com/linxboss/">Linxboss</a></strong>.</p>
<p>Linxboss is extremely different from the other services in that you don&#8217;t have to submit any articles. Hallelujah!</p>
<p>Not only do I hate writing articles, my virtual assistants hate it too! Can you blame them?! Writing redundant articles isn&#8217;t fun for anyone.</p>
<p>So what Linxboss does is give you 1,000 automatic links per month, spread across 5 sites. That means each site gets 200 links. (1,000 links / 5 sites = 200 links per site).</p>
<p>You can then spread those 200 links per domain amongst multiple pages within each domain. But, the number of links you get per month is finite. If you add 100 pages, you&#8217;ll only get 2 links per page. If you add 2 pages, you&#8217;ll get 100 links per page. It&#8217;s a good idea to not spread your links too thin, because if you do, you&#8217;ll not see huge results.</p>
<p>Of the pages you add for each domain, you, of course, get to choose your anchor texts. You can vary the anchor texts but, again, you don&#8217;t want to get cray-cray-crazy with it, otherwise you&#8217;ll be spreading the value of the links you&#8217;re getting pretty thin.</p>
<p>Remember that <strong>with Linxboss you don&#8217;t have to do any writing</strong>. You don&#8217;t have to submit any articles. No spinning. No pipes. No PLR crap.</p>
<p>At $147 per month, it&#8217;s more expensive than <a href="http://www.fromideatoempire.com/uaw/">UAW</a> or <a href="http://www.fromideatoempire.com/bmr/">BMR</a> (BMR is $59 for 5 domains), and of course, that cost comes with the wonderful, freeing fact that it&#8217;s truly set-it-and-forget-it, no writing or fiddling required. And that is a rare delight.</p>
<p>It took me about an hour to watch the training and get all 5 of my domains set up. Now that I understand the system, it takes just seconds to make a change should I need to.</p>
<p>Linxboss also has a ranking tracking feature where it checks the rank of the keywords you&#8217;ve added to the system and lets you know if you&#8217;re gaining or losing in Google. Nice to quickly check how your Linxboss campaigns are doing, but not a substitution for an actual rank tracking tool.</p>
<h3>The Deathmatch Results</h3>
<p>We started Linxboss on January 7 with 2 relatively new pages (2 months old)  on an established domain (3 years old). Neither of these pages had any links built to them or any links showing in Majestic or Open Site Explorer.</p>
<p>Page 1: 57 backlinks</p>
<p>Page 2: 39 backlinks</p>
<p>This blows the previous <a href="http://www.fromideatoempire.com/bmr/">BMR</a> results out of the water (which had 38 links after 2 months)!</p>
<p>And, I&#8217;ll keep harping on it because I&#8217;m like your girlfriend who just keeps repeating things until I think it&#8217;s sunk it &#8211; OMG! I didn&#8217;t have to write any articles!</p>
<p>Duh&#8230; I don&#8217;t *actually* write articles. My VA&#8217;s do. They don&#8217;t really like writing repetitive posts on the same topics over and over and over again either. So we&#8217;re all happy with Linxboss. <a href="http://www.fromideatoempire.com/replacemyself/">Here&#8217;s a webinar on how I outsource</a> if you need more info on getting your own VA&#8217;s. You should do it.</p>
<p>Keep in mind though that the results between <a href="http://www.fromideatoempire.com/bmr/">BMR</a> and Linxboss aren&#8217;t entirely comparable. When I ran the BMR tests, I submitted 20 articles to the service and got 38 links back in 2 months. With Linxboss, they submitted 100 links per page over approximately 4 weeks and I got 57 and 39 links back.</p>
<p>To be a true comparison, I&#8217;d have to submit 100 articles per page to BMR. But I don&#8217;t want to write 100 articles &#8211; and neither do you. And that&#8217;s a big part of what makes <a href="http://www.fromideatoempire.com/linxboss/">Linxboss</a> so attractive.</p>
<h3>Recommendations</h3>
<p>First, <a href="http://www.fromideatoempire.com/generate-link-building-momentum/">get REAL about your link building</a>.</p>
<p><a href="http://www.fromideatoempire.com/bmr/">Build My Rank</a> performs, but you&#8217;ll need to actually take the time (or outsource) submitting articles to it. Same with Unique Article Wizard &#8211; you&#8217;ve got to produce your own content. If you&#8217;re not taking full advantage of these programs and really hammering them with article s(say, for comparison&#8217;s sake, 1000 per month) then you&#8217;re not getting as much value as you would get from Linxboss.</p>
<p>Value isn&#8217;t always about price.</p>
<p>I&#8217;m keeping <a href="http://www.fromideatoempire.com/bmr/">Build My Rank</a>, because it performs exceptionally well in it&#8217;s own right. And I&#8217;m using Linxboss, because I love, love, love getting links without working for it &#8211; and it appears to be outperforming BMR also. The <a href="http://www.fromideatoempire.com/generate-link-building-momentum/">UAW &#8211; Article Builder tango</a> is still working it&#8217;s magic too.</p>
<p>Like I said in the beginning &#8211; a portion of what&#8217;s important for link building is diversity.</p>
<p><a href="http://www.fromideatoempire.com/linxboss/">Linxboss</a> allows you to introduce more diversity to your network without having to actually do more link building work. That&#8217;s a win for anybody!</p>
<p>Overall, who&#8217;s the winner of the Deathmatch to date? <strong><a href="http://www.fromideatoempire.com/linxboss/">Linxboss. Get you some.</a></strong></p>
<span id="pty_trigger"></span><p>Related posts:<ol>
<li><a href='http://www.fromideatoempire.com/article-marketing-deathmatch/' rel='bookmark' title='Link Building DEATHMATCH!'>Link Building DEATHMATCH!</a> <small>Just over two months ago, I started to get the...</small></li>
<li><a href='http://www.fromideatoempire.com/generate-link-building-momentum/' rel='bookmark' title='Generate Link Building Momentum'>Generate Link Building Momentum</a> <small>Welcome to Day 24 of Reboot Your Blog! Maintaining and...</small></li>
<li><a href='http://www.fromideatoempire.com/how-to-start-link-building/' rel='bookmark' title='How To Start Link Building'>How To Start Link Building</a> <small>&#8220;Will 30 Minute Backlinks work for my niche/skillset/site?&#8221; Yeah. Linkbuilding...</small></li>
</ol></p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/MichelleMacphearson?a=oCva9TcHDyU:gADt-G7wkH0:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/MichelleMacphearson?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MichelleMacphearson?a=oCva9TcHDyU:gADt-G7wkH0:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/MichelleMacphearson?i=oCva9TcHDyU:gADt-G7wkH0:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MichelleMacphearson?a=oCva9TcHDyU:gADt-G7wkH0:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/MichelleMacphearson?d=I9og5sOYxJI" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/MichelleMacphearson/~4/oCva9TcHDyU" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.fromideatoempire.com/link-building-deathmatch-like-a-boss/feed/</wfw:commentRss>
		<slash:comments />
		<feedburner:origLink>http://www.fromideatoempire.com/link-building-deathmatch-like-a-boss/</feedburner:origLink></item>
		<item>
		<title>5 Tips for Finding Lost and Unclaimed Money</title>
		<link>http://feedproxy.google.com/~r/MichelleMacphearson/~3/_Q79n7hXZeM/</link>
		<comments>http://www.fromideatoempire.com/lost-unclaimed-funds-webinar/#comments</comments>
		<pubDate>Wed, 15 Feb 2012 19:23:07 +0000</pubDate>
		<dc:creator>Michelle MacPhearson</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[lost money]]></category>
		<category><![CDATA[unclaimed funds]]></category>
		<category><![CDATA[unclaimed property]]></category>
		<category><![CDATA[webinar]]></category>

		<guid isPermaLink="false">http://www.fromideatoempire.com/?p=2782</guid>
		<description><![CDATA[I&#8217;ve got a big, stupid grin on in this 5 minute video for 2 reasons: I&#8217;m helping out my family by finding them money they&#8217;re owed (live, on camera). I&#8217;m letting you in on a webinar where you can learn to do the same thing.  I KNOW you&#8217;ll have the same big dumb grin when [...]
Related posts:<ol>
<li><a href='http://www.fromideatoempire.com/live-training-tonight-join-me/' rel='bookmark' title='Live Training Tonight &#8211; Join Me?'>Live Training Tonight &#8211; Join Me?</a> <small>Last year I did a webinar with this guy, Joel...</small></li>
<li><a href='http://www.fromideatoempire.com/how-to-kill-it-in-online-publishing/' rel='bookmark' title='How To KILL IT In Online Publishing'>How To KILL IT In Online Publishing</a> <small>I did a short video for &#8220;Always Be Shipping&#8221; on...</small></li>
<li><a href='http://www.fromideatoempire.com/always-be-shipping-webinar-is-up/' rel='bookmark' title='Always Be Shipping Webinar is UP!'>Always Be Shipping Webinar is UP!</a> <small>Enjoy this folks &#8211; Ed and I have been putting...</small></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve got a big, stupid grin on in this 5 minute video for 2 reasons:</p>
<ol>
<li>I&#8217;m helping out my family by finding them money they&#8217;re owed (live, on camera).</li>
<li>I&#8217;m letting you in on a webinar where you can learn to do the same thing.</li>
<li> I KNOW you&#8217;ll have the same big dumb grin when you go to the webinar and you find money too!</li>
</ol>
<p style="text-align: center;"><iframe width="550" height="309" src="http://www.youtube.com/embed/Y6Gb67LJlYM" frameborder="0" allowfullscreen></iframe></p>
<p style="text-align: left;">It&#8217;ll take you just a few seconds to plug in the names of your friends and family (and yourself too!) and find their &#8220;pocket change&#8221; (like the $1,000 &#8220;pocket change&#8221; one of my cousin&#8217;s dad has waiting for him).</p>
<p style="text-align: left;">I sent a Facebook message to one of my cousins I found money for letting him know it was out there. He put this on my YouTube  - I didn&#8217;t even ask!</p>
<p><a href="http://www.fromideatoempire.com/wp-content/uploads/2012/02/Screen-Shot-2012-02-15-at-11.05.17-AM.png"><img class="size-large wp-image-2785 aligncenter" title="Screen Shot 2012-02-15 at 11.05.17 AM" src="http://www.fromideatoempire.com/wp-content/uploads/2012/02/Screen-Shot-2012-02-15-at-11.05.17-AM-600x221.png" alt="" width="600" height="221" /></a></p>
<p>When you&#8217;re <a href="http://www.fromideatoempire.com/unclaimed/">on the webinar tomorrow</a> looking for your and your family&#8217;s lost money, keep these tips in mind:</p>
<h4 style="text-align: left;">TIPS ON FINDING LOST MONEY</h4>
<ol>
<li>People who&#8217;ve moved a few times are more likely to have money waiting for them</li>
<li>People who&#8217;s name has changed (like through marriage) are more likely to have money waiting for them</li>
<li>People who are bad with paperwork are more likely to have money waiting for them (cough, cough&#8230;)</li>
<li>Enter in the full last name and just the first initial of the first name. There are often misspellings you won&#8217;t find if you only search for full names.</li>
<li>Don&#8217;t enter in the city. Wrong address info might be why the money went missing in the first place!</li>
</ol>
<p style="text-align: center;"><a href="http://www.fromideatoempire.com/unclaimed/" class="woo-sc-button  custom large" style="background:;border-color:"><span class="woo-tick">Join the Webinar</span></a></p>
<h4>LOST MONEY WEBINAR FAQ&#8217;s</h4>
<ol>
<li><strong>Will the webinar be recorded?</strong> I have no plans to record it past the two showings on Thursday. Either you&#8217;re interested or not!</li>
<li><strong>Can you do this outside the US?</strong> You can&#8217;t find your own money if you&#8217;re outside the US. But you can find other people&#8217;s money&#8230; And that can be even more lucrative. (And cake to outsource).</li>
<li><strong>Will I really be able to find money?</strong> I don&#8217;t know your history, but I was able to find money for about 6/10 people in my family who paid bills or owned a home or had insurance or had credit cards and basically lived a pretty normal, responsible life. And I even found some for myself&#8230; <img src='http://www.fromideatoempire.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  I wasn&#8217;t able to find money for folks who were really young or who&#8217;ve never had a job, lived in their own, etc.</li>
</ol>
<p><a href="http://www.fromideatoempire.com/unclaimed/">Sign up for the webinar here</a>, and be sure to be there on time. Remember, I&#8217;m not recording!</p>
<span id="pty_trigger"></span><p>Related posts:<ol>
<li><a href='http://www.fromideatoempire.com/live-training-tonight-join-me/' rel='bookmark' title='Live Training Tonight &#8211; Join Me?'>Live Training Tonight &#8211; Join Me?</a> <small>Last year I did a webinar with this guy, Joel...</small></li>
<li><a href='http://www.fromideatoempire.com/how-to-kill-it-in-online-publishing/' rel='bookmark' title='How To KILL IT In Online Publishing'>How To KILL IT In Online Publishing</a> <small>I did a short video for &#8220;Always Be Shipping&#8221; on...</small></li>
<li><a href='http://www.fromideatoempire.com/always-be-shipping-webinar-is-up/' rel='bookmark' title='Always Be Shipping Webinar is UP!'>Always Be Shipping Webinar is UP!</a> <small>Enjoy this folks &#8211; Ed and I have been putting...</small></li>
</ol></p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/MichelleMacphearson?a=_Q79n7hXZeM:5iVxOXYY1rY:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/MichelleMacphearson?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MichelleMacphearson?a=_Q79n7hXZeM:5iVxOXYY1rY:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/MichelleMacphearson?i=_Q79n7hXZeM:5iVxOXYY1rY:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MichelleMacphearson?a=_Q79n7hXZeM:5iVxOXYY1rY:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/MichelleMacphearson?d=I9og5sOYxJI" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/MichelleMacphearson/~4/_Q79n7hXZeM" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.fromideatoempire.com/lost-unclaimed-funds-webinar/feed/</wfw:commentRss>
		<slash:comments />
		<feedburner:origLink>http://www.fromideatoempire.com/lost-unclaimed-funds-webinar/</feedburner:origLink></item>
		<item>
		<title>How To Build And Sell Apps for Local Business</title>
		<link>http://feedproxy.google.com/~r/MichelleMacphearson/~3/RVUFzULN7Mw/</link>
		<comments>http://www.fromideatoempire.com/how-to-build-apps-for-local-business/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 22:04:56 +0000</pubDate>
		<dc:creator>Michelle MacPhearson</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[app development]]></category>
		<category><![CDATA[bizness apps]]></category>
		<category><![CDATA[local apps]]></category>
		<category><![CDATA[local marketing]]></category>
		<category><![CDATA[mobile marketing]]></category>

		<guid isPermaLink="false">http://www.fromideatoempire.com/?p=2750</guid>
		<description><![CDATA[Think apps are a market that you can&#8217;t break into because of the programming costs? Think again. What if you could build an app that had: Plus the apps work on Android, iPhone and iPad. Oh yeah, and you can update it at any time. AND YOU DON&#8217;T NEED A PROGRAMMER FOR ANY OF IT. [...]
Related posts:<ol>
<li><a href='http://www.fromideatoempire.com/poof-gone-at-midnight-tonight/' rel='bookmark' title='POOF! Gone At Midnight Tonight'>POOF! Gone At Midnight Tonight</a> <small>At Midnight tonight (Pacific Time), Trey is closing down The...</small></li>
<li><a href='http://www.fromideatoempire.com/build-a-business-not-a-product/' rel='bookmark' title='Build a Business, Not a Product'>Build a Business, Not a Product</a> <small>I&#8217;m sure you heard the buzz when Ryan Deiss&#8217; &#8220;Continuity...</small></li>
<li><a href='http://www.fromideatoempire.com/1567-growth-rate-gut-check/' rel='bookmark' title='1567% Growth Rate Gut Check'>1567% Growth Rate Gut Check</a> <small>On Monday, web wunderkinds 37 Signals announced their flagship product...</small></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>Think apps are a market that you can&#8217;t break into because of the programming costs? Think again.</p>
<p>What if you could build an app that had:</p>
<div class="shortcode-unorderedlist star"></p>
<ul>
<li>GPS turn-by-turn directions</li>
<li>Fan &#8220;Wall&#8221; page</li>
<li>Push notifications (!!!)</li>
<li>Coupons based on your GPS location</li>
<li>Email photo feature</li>
<li>Tell A Friend capabilities</li>
<li>Built-in events listing</li>
<li>Built-in image gallery</li>
<li>Autoresponder integration</li>
<li>QR code coupons</li>
<li>Twitter and Facebook integration</li>
<li>Open Table built right in</li>
<li>Embedded shopping cart / store</li>
<li>Display any web page</li>
</ul>
<p></div>

<p>Plus the apps work on Android, iPhone and iPad. Oh yeah, and you can update it at any time.</p>
<p><em><strong>AND YOU DON&#8217;T NEED A PROGRAMMER FOR ANY OF IT.</strong></em></p>
<h3>Why Would a Small Business Want an App?</h3>
<p>First off, these apps are meant to be free for the consumer. They aren&#8217;t meant to make the business owner money via direct app sales. They are a lead gen and a customer retention tool.</p>
<p>Some businesses like to be perceived as ahead-of-the curve. They want their customers to see them as technologically savvy, as on-trend.</p>
<p>For some, the idea of having their business in the Apple App Store or Android Marketplace, with their logo, with their message, can be intoxicating to someone who&#8217;s worked so hard to build their business. Seeing your name in lights, so to speak.</p>
<p>Some businesses might be interested in just a particular feature &#8211; for example, being able to have a &#8220;Loyalty Card&#8221; built right into the app so customer&#8217;s don&#8217;t have to carry it around will make paperwork headaches, lost cards, etc. easier on everyone.</p>
<p>Here&#8217;s a good one &#8211; let&#8217;s say a local bar or nightclub gets one of these apps. At 10pm on Friday night, they send a push notification that goes out to eveyone who&#8217;s downloaded the app telling them that ladies get one drink free for the next hour. Everyone who&#8217;s out at various clubs and bars in the area would FLOCK to this place with the offer. And since it&#8217;s a push notification, right ton the spot, people make their decision to move NOW. Which means the business owner sees results NOW.</p>
<h3>What Kind of Local Business Could Use an App?</h3>
<p>Restaurants. Bars. Nightclubs. Realtors. Lawyers. Gyms. Radio stations. Salons. Preschools. Boutiques.</p>
<p>To name <em>just a few</em>.</p>
<h3>How to Sell Apps To Small Businesses</h3>
<p>I&#8217;m JUST beginning this process in my area &#8211; so I don&#8217;t have a handbook or sure-fire &#8220;closer&#8221; materials to share with you, and I won&#8217;t pretend to.</p>
<p>One of the things I think will be a huge boon to this business is hiring people who are already well-versed in sales to go out and close deals. For example, the guys who work at those cell phone kiosks in the mall that are always hollering about lower monthly rates at you as you walk by? Those guys aren&#8217;t shy and they already know cell phone technology. They already work in a commissioned environment. They already know a lot of the tips and tricks to selling face to face and closing deals. What great candidates to sell app to local businesses!</p>
<p>Door-to-door salespeople too.</p>
<p>You give them a binder with some nice looking promotional materials, a website they can show to potential customers and a demo app they can also use to show potential clients how the app would function, right on a real phone.</p>
<p>You give them a custom order form where potential customers can &#8220;Custom Order&#8221; their apps &#8211; with exactly the modules they want in the order they want them in. (Or you can provide a &#8220;Restaurant&#8221; package if they don&#8217;t want to think about the details).</p>
<p>And let those sales people do their magic.</p>
<p>You give them a very generous and hefty commission (no salary, commission only) that incentivizes them to go out and make sales.</p>
<p>When the orders come in, either you make the apps yourself or, eventually, you <a href="http://www.fromideatoempire.com/replacemyself/">outsource it to someone you&#8217;ve trained to be a pro</a> at making these simple apps.</p>
<h3>How to Make Small Business Apps</h3>
<p>So what&#8217;s the tools that allows you to do all of this?</p>
<p>It&#8217;s called <a href="http://www.biznessapps.com/">Bizness Apps</a>. And what makes this a viable opportunity for you is that they offer a <a href="http://www.biznessapps.com/reseller.html">white-label program</a>. Everything you create, everything your local business client sees is from you and your company, not Bizness Apps.</p>
<p><a href="http://www.fromideatoempire.com/wp-content/uploads/2012/02/Screen-Shot-2012-02-09-at-1.18.37-PM.png"><img class="aligncenter size-large wp-image-2751" title="Small Business Apps" src="http://www.fromideatoempire.com/wp-content/uploads/2012/02/Screen-Shot-2012-02-09-at-1.18.37-PM-600x471.png" alt="" width="600" height="471" /></a></p>
<p>What about pricing?</p>
<p>An app your design and build with Bizness Apps costs just $39/month. You have the ability to charge your small business customers as much as you&#8217;d like for the initial build-out of their app. It could be $100 and it could be $5,000. That&#8217;s up to you. You&#8217;ll then need to bill the customer for the monthly &#8220;Hosting&#8221; fee of $39/month to keep the app updated and stable as iOS and Android are updated, and to host the app so App Stores can provide it to their customers.</p>
<p style="text-align: center;"> <iframe src="http://player.vimeo.com/video/36102419?title=0&amp;byline=0&amp;portrait=0" width="600" height="338" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
<p>I&#8217;ve NEVER gotten excited about local business marketing until I saw this platform. Making someone rank #1 in Google for &#8220;Petaluma smog repair&#8221; doesn&#8217;t excite me. But getting these apps out there in the wild do.</p>
<p>Here&#8217;s a look at the interface:</p>
<p><a href="http://www.fromideatoempire.com/wp-content/uploads/2012/02/Screen-Shot-2012-02-09-at-1.34.31-PM.png"><img class="aligncenter size-large wp-image-2752" title="BEC's App" src="http://www.fromideatoempire.com/wp-content/uploads/2012/02/Screen-Shot-2012-02-09-at-1.34.31-PM-477x600.png" alt="" width="477" height="600" /></a></p>
<p>And here&#8217;s the finished app:</p>
<p><a href="http://www.fromideatoempire.com/wp-content/uploads/2012/02/Screen-Shot-2012-02-09-at-1.37.47-PM.png"><img class="alignleft size-full wp-image-2753" title="Becs Demo App" src="http://www.fromideatoempire.com/wp-content/uploads/2012/02/Screen-Shot-2012-02-09-at-1.37.47-PM.png" alt="" width="354" height="514" /></a></p>
<p>I spent about 25 minutes making this app. It&#8217;s has 3 screens you can scroll through at bottom nav bar to access different content &#8211; events calendar, Facebook, funny picture upload contest, etc.</p>
<p>I pulled the logo from their website and the pictures below from their website also.</p>
<p>I loaded the &#8220;Menu&#8221; and &#8220;Events&#8221; with some items they listed online. (It allows for recurring events &#8211; thank goodness!)</p>
<p>I included a coupon module, as you can see here.</p>
<p>I also added their contact information and GPS directions, Facebook integration and a &#8220;Fan Wal&#8221; where patrons of the restaurant can post to each other.</p>
<p>Everything about the app can be customized from colors to icons &#8211; so they don&#8217;t all have to have the same &#8220;look&#8221;. A lot of what you see here is the default &#8211; like I said, it took me 25 minutes! I wanted to see how easy the system was to use, and as you can see, it&#8217;s super simple &#8211; it&#8217;s all drag-n-drop modules, you fill in the details.</p>
<p>For someone who&#8217;s already working with local businesses, this is a no brainer as a value-add you can bring to your clients.</p>
<p>Include a training manual for those clients on how to get the most out of their app, how to update it, etc.! The&#8217;ll love you.</p>
<p>Alternatively, you can manage their app for them (for a monthly fee) if they want a hands-off experience.</p>
<p>My head just spins thinking about the possibilities here&#8230; And I&#8217;m not even in the local business market. I&#8217;ve never wanted to be. This is the thing that is making me do it.</p>
<h3>My Association With Bizness Apps</h3>
<p>I don&#8217;t have one. I spoke once with their guy who handles White Label clients to get some pricing info and confirm that it was a true White Label program (it is). They don&#8217;t have an affiliate program (that I know of!) so I&#8217;m not making any money off of this. I&#8217;m just super excited and I think you will be to. This is an incredible opportunity.</p>
<h3>Your Next Steps</h3>
<p>You&#8217;ll want to get an <a href="https://developer.apple.com/programs/which-program/">Apple Developer account</a> so you can add apps to their App Store. Your cost is $99. Do this WELL BEFORE you want to submit apps, it can take a while.</p>
<p>Do the same at the <a href="https://market.android.com/publish/signup">Android Marketplace</a>. Their fee is $25.</p>
<p><a href="http://www.biznessapps.com/signup.php">Sign up for a free Bizness Apps account</a> and play with it. See what you can make. Get used to the platform.</p>
<p>Reach out to anyone you know in sales and see if they&#8217;d like to make some extra money. Collect a list of potential clients. Hand your card out to door-to-door salespeople letting them know you&#8217;ve got a better job for them.</p>
<p>Once you&#8217;re approved by Android and Apple, unleash this beast on your town!</p>
<p>Do you see the potential? Are you excited?</p>
<span id="pty_trigger"></span><p>Related posts:<ol>
<li><a href='http://www.fromideatoempire.com/poof-gone-at-midnight-tonight/' rel='bookmark' title='POOF! Gone At Midnight Tonight'>POOF! Gone At Midnight Tonight</a> <small>At Midnight tonight (Pacific Time), Trey is closing down The...</small></li>
<li><a href='http://www.fromideatoempire.com/build-a-business-not-a-product/' rel='bookmark' title='Build a Business, Not a Product'>Build a Business, Not a Product</a> <small>I&#8217;m sure you heard the buzz when Ryan Deiss&#8217; &#8220;Continuity...</small></li>
<li><a href='http://www.fromideatoempire.com/1567-growth-rate-gut-check/' rel='bookmark' title='1567% Growth Rate Gut Check'>1567% Growth Rate Gut Check</a> <small>On Monday, web wunderkinds 37 Signals announced their flagship product...</small></li>
</ol></p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/MichelleMacphearson?a=RVUFzULN7Mw:HOpwrw9zMO0:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/MichelleMacphearson?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MichelleMacphearson?a=RVUFzULN7Mw:HOpwrw9zMO0:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/MichelleMacphearson?i=RVUFzULN7Mw:HOpwrw9zMO0:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MichelleMacphearson?a=RVUFzULN7Mw:HOpwrw9zMO0:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/MichelleMacphearson?d=I9og5sOYxJI" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/MichelleMacphearson/~4/RVUFzULN7Mw" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.fromideatoempire.com/how-to-build-apps-for-local-business/feed/</wfw:commentRss>
		<slash:comments />
		<feedburner:origLink>http://www.fromideatoempire.com/how-to-build-apps-for-local-business/</feedburner:origLink></item>
		<item>
		<title>How To Get More YouTube Video Views</title>
		<link>http://feedproxy.google.com/~r/MichelleMacphearson/~3/lVQIIhzQDGQ/</link>
		<comments>http://www.fromideatoempire.com/how-to-get-more-youtube-video-views/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 18:40:48 +0000</pubDate>
		<dc:creator>Michelle MacPhearson</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[long tail]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[youtube]]></category>
		<category><![CDATA[youtube analytics]]></category>
		<category><![CDATA[youtube optimization]]></category>

		<guid isPermaLink="false">http://www.fromideatoempire.com/?p=2734</guid>
		<description><![CDATA[I noticed something on my YouTube Channel today. Something that is so smack-myself-on-the-forehead stupid, I couldn&#8217;t believe it. Something that made such an exponential difference in increasing views for my videos I was astonished. Something that made me say, &#8220;I should know better.&#8221; Take a look at the screenshot below. These are all videos about [...]
Related posts:<ol>
<li><a href='http://www.fromideatoempire.com/video-marketing-for-free-traffic/' rel='bookmark' title='Video Marketing for Free Traffic'>Video Marketing for Free Traffic</a> <small>Using video marketing to drive traffic to your web site...</small></li>
<li><a href='http://www.fromideatoempire.com/youtube-sponsored-video-how-to/' rel='bookmark' title='YouTube Sponsored Video How To'>YouTube Sponsored Video How To</a> <small>YouTube announced yesterday their new Pay Per Click advertising solution...</small></li>
<li><a href='http://www.fromideatoempire.com/video-makes-people-buy-things/' rel='bookmark' title='Video Makes People Buy Things'>Video Makes People Buy Things</a> <small>Video makes people buy things. You can tell them all...</small></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>I noticed something on my YouTube Channel today.</p>
<p>Something that is so smack-myself-on-the-forehead stupid, I couldn&#8217;t believe it.</p>
<p>Something that made such an exponential difference in increasing views for my videos I was astonished.</p>
<p>Something that made me say, &#8220;I should know better.&#8221;</p>
<p>Take a look at the screenshot below. These are all videos about keyword research, but one has exceptionally higher views than the others. Can you figure out the reason why?</p>
<p><a href="http://www.fromideatoempire.com/wp-content/uploads/2012/02/Screen-Shot-2012-02-07-at-10.07.12-AM.png"><img class="aligncenter size-large wp-image-2740" title="YouTube Video Views" src="http://www.fromideatoempire.com/wp-content/uploads/2012/02/Screen-Shot-2012-02-07-at-10.07.12-AM-600x255.png" alt="" width="600" height="255" /></a></p>
<p>It&#8217;s not totally obvious because YouTube truncated the video name of the first one.</p>
<p>It&#8217;s name is &#8220;Steal This Niche &#8211; How to Do Keyword Research.&#8221;</p>
<p>The other two vides have less keyword centric names (and, to be fair, the &#8220;Intro&#8221; vid was just uploaded to YouTube a couple of weeks ago &#8211; it had previously been hosted on Viddler and received about 8,000 views there). Their generic titles of &#8220;Intro&#8221; or &#8220;For the Shortys&#8221; won&#8217;t drive a lot &#8211; or any &#8211; keyword centered traffic.</p>
<p>But &#8220;How to Do Keyword Research,&#8221; the name of the first video, received 25,000 views. Everything else is the same &#8211; the vids were posted on my site, they were embedded as part of a keyword research training series, and I mailed my list when each one was initially published to let folks know they existed.</p>
<p>As much as I go on and on about keyword research, choosing the right keywords and on-page optimization, I got caught with my pants down here! I didn&#8217;t even USE proper keywords on those two lower view count videos and whaddya know, they didn&#8217;t get the same kind of traffic as keyword optimized vids.</p>
<p>Where that extra traffic came from might surprise you though. Here&#8217;s the stats from YouTube:</p>
<p><a href="http://www.fromideatoempire.com/wp-content/uploads/2012/02/Screen-Shot-2012-02-07-at-10.17.09-AM.png"><img class="aligncenter size-large wp-image-2741" title="Screen Shot 2012-02-07 at 10.17.09 AM" src="http://www.fromideatoempire.com/wp-content/uploads/2012/02/Screen-Shot-2012-02-07-at-10.17.09-AM-457x600.png" alt="" width="457" height="600" /></a></p>
<p>There were about 5,600 views from embeds &#8211; most likely views from the video being embedded here, on my own site.</p>
<p>But there were 12,948 from YouTube Suggested Video &#8211; that is, those videos that appear in the right hand sidebar or after a video when you&#8217;re done watching a clip. That&#8217;s where most of the bonus traffic from this video came from.</p>
<p>I want to take a minute to remind you (and myself) that while it&#8217;s unlikely I&#8217;ll rank on Page 1 of Google with my video for the highly competitive keyword phrase &#8220;keyword research,&#8221; it&#8217;s highly likely that YouTube identifies my video&#8217;s content and is able to drive MASSIVE traffic with *just* the &#8220;Suggested&#8221; function. I don&#8217;t even have to rank highly in YouTube&#8217;s regular search &#8211; and it doesn&#8217;t appear I do, with only 1,300 views coming from YouTube search. I just have to have appropriate keywords in my video title so that YouTube can display my video as &#8220;Suggested&#8221; and users, from the title, will understand what it&#8217;s about and click through.</p>
<p>Here&#8217;s a look at the videos that are referring &#8220;Suggested&#8221; traffic to my video:</p>
<p><a href="http://www.fromideatoempire.com/wp-content/uploads/2012/02/Screen-Shot-2012-02-07-at-10.26.33-AM.png"><img class="aligncenter size-large wp-image-2742" title="YouTube Suggested Video Views" src="http://www.fromideatoempire.com/wp-content/uploads/2012/02/Screen-Shot-2012-02-07-at-10.26.33-AM-511x600.png" alt="" width="511" height="600" /></a></p>
<p>While there&#8217;s one that&#8217;s sent about 1,700 views, you can see that overall, it&#8217;s a case of many videos sending a little traffic, not one huge spike from one source. It&#8217;s the long tail.</p>
<p>I&#8217;ve missed out on a combined 34,000 extra video views by not properly optimizing the titles on my other two vides.</p>
<p>I think the market was so focused on getting YouTube videos into Google search results as part of Universal Search that the idea of getting internal YouTube traffic was overlooked.</p>
<p>Here&#8217;s proof it&#8217;s there, and it&#8217;s WELL worth optimizing for.</p>
<p>Head on over to YouTube and check your videos &#8211; are there titles and descriptions you could update to be more keyword-centric?</p>
<span id="pty_trigger"></span><p>Related posts:<ol>
<li><a href='http://www.fromideatoempire.com/video-marketing-for-free-traffic/' rel='bookmark' title='Video Marketing for Free Traffic'>Video Marketing for Free Traffic</a> <small>Using video marketing to drive traffic to your web site...</small></li>
<li><a href='http://www.fromideatoempire.com/youtube-sponsored-video-how-to/' rel='bookmark' title='YouTube Sponsored Video How To'>YouTube Sponsored Video How To</a> <small>YouTube announced yesterday their new Pay Per Click advertising solution...</small></li>
<li><a href='http://www.fromideatoempire.com/video-makes-people-buy-things/' rel='bookmark' title='Video Makes People Buy Things'>Video Makes People Buy Things</a> <small>Video makes people buy things. You can tell them all...</small></li>
</ol></p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/MichelleMacphearson?a=lVQIIhzQDGQ:r0qrk9p1qDg:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/MichelleMacphearson?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MichelleMacphearson?a=lVQIIhzQDGQ:r0qrk9p1qDg:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/MichelleMacphearson?i=lVQIIhzQDGQ:r0qrk9p1qDg:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MichelleMacphearson?a=lVQIIhzQDGQ:r0qrk9p1qDg:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/MichelleMacphearson?d=I9og5sOYxJI" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/MichelleMacphearson/~4/lVQIIhzQDGQ" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.fromideatoempire.com/how-to-get-more-youtube-video-views/feed/</wfw:commentRss>
		<slash:comments />
		<feedburner:origLink>http://www.fromideatoempire.com/how-to-get-more-youtube-video-views/</feedburner:origLink></item>
		<item>
		<title>IM WeeCap: There’s a Sloth Here</title>
		<link>http://feedproxy.google.com/~r/MichelleMacphearson/~3/URFjBG8zqSU/</link>
		<comments>http://www.fromideatoempire.com/im-weecap-theres-a-sloth-here/#comments</comments>
		<pubDate>Sun, 05 Feb 2012 08:19:04 +0000</pubDate>
		<dc:creator>Michelle MacPhearson</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[imweecap]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[market samurai]]></category>
		<category><![CDATA[meeting burner]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[webinar]]></category>

		<guid isPermaLink="false">http://www.fromideatoempire.com/?p=2728</guid>
		<description><![CDATA[It&#8217;s been a big week &#8211; a HUGE week, even! I TALK TO PPL ON THE WEBERNETS Buffer announced it has an iPhone app &#8211; neat! I first talked about Buffer in May 2011 (were you on that webinar?), and it&#8217;s really picking up steam of late as many of the digerati got on board [...]
Related posts:<ol>
<li><a href='http://www.fromideatoempire.com/how-to-kill-it-in-online-publishing/' rel='bookmark' title='How To KILL IT In Online Publishing'>How To KILL IT In Online Publishing</a> <small>I did a short video for &#8220;Always Be Shipping&#8221; on...</small></li>
<li><a href='http://www.fromideatoempire.com/video-for-you/' rel='bookmark' title='Video For You!'>Video For You!</a> <small>&nbsp; &nbsp; I&#8217;ve made a video for you showing you...</small></li>
<li><a href='http://www.fromideatoempire.com/live-training-tonight-join-me/' rel='bookmark' title='Live Training Tonight &#8211; Join Me?'>Live Training Tonight &#8211; Join Me?</a> <small>Last year I did a webinar with this guy, Joel...</small></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s been a big week &#8211; a HUGE week, even!</p>
<h4>I TALK TO PPL ON THE WEBERNETS</h4>
<p>Buffer announced it has an <a href="http://itunes.apple.com/us/app/buffer/id490474324?mt=8&amp;ls=1">iPhone app</a> &#8211; neat! I first talked about Buffer in May 2011 (were you on that webinar?), and it&#8217;s really picking up steam of late as many of the digerati got on board and are using it themselves. <a href="http://www.fromideatoempire.com/stuff-your-buffer-with-reeder-flipboard/">Here&#8217;s a video I made on using Buffer&#8217;s email feature.</a> With the new app, you can manage your stream, add new posts, etc. Very handy functionality we didn&#8217;t have before.</p>
<p>Paul Colligan announced he&#8217;s stopped blogging and will only be doing the social media thing. <a href="http://www.paulcolligan.com/2012/02/01/paul-stopped-blogging-today/">Listen in his own words</a>. It&#8217;s not  something I&#8217;m willing to try, but I am interested in hearing his results.</p>
<h4>I UTERLIZE TOOLZ</h4>
<p>Market Samurai is back in action -<a href="http://www.noblesamurai.com/blog/technical-updates/were-back-2888/"> and better than ever</a>. When your tool uses data from outside sources (it makes sense for a keyword tool to get data from Google) it&#8217;s also at the mercy of those outside sources. Market Samurai has made adjustments to Google&#8217;s throttling their data and your software is fully operational.</p>
<p>I was on a webinar hosted by <a href="http://www.fromideatoempire.com/meetingburner/">Meeting Burner</a> this week &#8211; it was the most seamless, attractive and pleasant webinar I&#8217;ve ever been on. No plugins to download. it JUST WORKED. It&#8217;ll hold up over 1,000 people and is a SOLID replacement for GoToWebinar. There are free accounts so you can test it out too.</p>
<h4>I IS A PUBLISHER</h4>
<p>&#8220;<a href="http://www.eddale.co/apple/blink-and-youll-miss-it-the-real-story-of-apples-move-into-education">Blink and You&#8217;ll Miss It &#8211; The Real Story of Apple&#8217;s Move Into Education</a>&#8221; is, by far, the best article I&#8217;ve seen on why Apple&#8217;s iBooks Author matters to content producers, writers and bloggers like you and me.</p>
<p><a href="http://www.eddale.co/general/this-changes-everything-the-movie">There&#8217;s even a video follow-up with a gorgeous example</a>.</p>
<p>Pricing is another issue we consider in publishing, and <a href="http://www.cbc.ca/strombo/videos.html?ID=2183085294">this video from Seth Godin</a> asks the question, &#8220;Why race to the bottom [on price] when you can race to the top?&#8221; Epiphany time &#8211; it&#8217;s 8 minutes and well worth the watch.</p>
<h4>I LERVS THE LOLZ</h4>
<p>This is my favorite of his videos. <a href="http://youtu.be/lhODj5t7J_I">Joaquin Phoenix</a> and <a href="http://youtu.be/6usx5vS238Y">Worcesterchire</a> are also gems.</p>
<p style="text-align: center;"><iframe src="http://www.youtube.com/embed/xGa4X4nLovo" frameborder="0" width="600" height="335"></iframe></p>
<p>If you cry at the happy, sad, and hysterically funny ends of the emotional scale, you&#8217;ll be sobbing with me as Kristen Bell freaks out about a sloth:</p>
<p style="text-align: center;"><iframe src="http://www.youtube.com/embed/t5jw3T3Jy70" frameborder="0" width="600" height="335"></iframe></p>
<p>Have a great week!</p>
<span id="pty_trigger"></span><p>Related posts:<ol>
<li><a href='http://www.fromideatoempire.com/how-to-kill-it-in-online-publishing/' rel='bookmark' title='How To KILL IT In Online Publishing'>How To KILL IT In Online Publishing</a> <small>I did a short video for &#8220;Always Be Shipping&#8221; on...</small></li>
<li><a href='http://www.fromideatoempire.com/video-for-you/' rel='bookmark' title='Video For You!'>Video For You!</a> <small>&nbsp; &nbsp; I&#8217;ve made a video for you showing you...</small></li>
<li><a href='http://www.fromideatoempire.com/live-training-tonight-join-me/' rel='bookmark' title='Live Training Tonight &#8211; Join Me?'>Live Training Tonight &#8211; Join Me?</a> <small>Last year I did a webinar with this guy, Joel...</small></li>
</ol></p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/MichelleMacphearson?a=URFjBG8zqSU:B-sfx2DXT4o:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/MichelleMacphearson?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MichelleMacphearson?a=URFjBG8zqSU:B-sfx2DXT4o:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/MichelleMacphearson?i=URFjBG8zqSU:B-sfx2DXT4o:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MichelleMacphearson?a=URFjBG8zqSU:B-sfx2DXT4o:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/MichelleMacphearson?d=I9og5sOYxJI" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/MichelleMacphearson/~4/URFjBG8zqSU" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.fromideatoempire.com/im-weecap-theres-a-sloth-here/feed/</wfw:commentRss>
		<slash:comments />
		<feedburner:origLink>http://www.fromideatoempire.com/im-weecap-theres-a-sloth-here/</feedburner:origLink></item>
		<item>
		<title>How To Start a Blog That Matters</title>
		<link>http://feedproxy.google.com/~r/MichelleMacphearson/~3/130R6qzgEGQ/</link>
		<comments>http://www.fromideatoempire.com/how-to-start-a-blog-that-matters/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 23:02:26 +0000</pubDate>
		<dc:creator>Michelle MacPhearson</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[30 minute backlinks]]></category>
		<category><![CDATA[bonus]]></category>
		<category><![CDATA[corbett barr]]></category>
		<category><![CDATA[how to start a blog that matters]]></category>
		<category><![CDATA[michelle macphearson]]></category>

		<guid isPermaLink="false">http://www.fromideatoempire.com/?p=2717</guid>
		<description><![CDATA[The How To Start a Blog That Matters Bonus You must purchase How To Start a Blog That Matters from my affiliate link by 11:59pm Pacific on Friday, February 3rd. Then forward your Clickbank receipt to michellemacphearson AT me DOT com and I&#8217;ll hook you up with a free copy of 30 Minute Backlinks (it sells [...]
Related posts:<ol>
<li><a href='http://www.fromideatoempire.com/how-to-start-link-building/' rel='bookmark' title='How To Start Link Building'>How To Start Link Building</a> <small>&#8220;Will 30 Minute Backlinks work for my niche/skillset/site?&#8221; Yeah. Linkbuilding...</small></li>
<li><a href='http://www.fromideatoempire.com/building-links-too-fast-blacklisting/' rel='bookmark' title='Building Links Too Fast = Blacklisting?'>Building Links Too Fast = Blacklisting?</a> <small>With Social Media Daily, and now 30 Minute Backlinks, I&#8217;m...</small></li>
<li><a href='http://www.fromideatoempire.com/1000-free-backlinks-how-to-get-them/' rel='bookmark' title='1000 Free Backlinks &amp; How to Get Them'>1000 Free Backlinks &#038; How to Get Them</a> <small>This is day 3 of a juice fast and I&#8217;m...</small></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><iframe width="600" height="335" src="http://www.youtube.com/embed/DOY-yTxUsKM" frameborder="0" allowfullscreen></iframe></p>
<h4 style="text-align: left;">The How To Start a Blog That Matters Bonus</h4>
<p style="text-align: left;">You must purchase How To Start a Blog That Matters <a href="http://www.fromideatoempire.com/blogthatmatters/">from my affiliate link</a> by 11:59pm Pacific on Friday, February 3rd.</p>
<p style="text-align: left;">Then forward your Clickbank receipt to michellemacphearson AT me DOT com and I&#8217;ll hook you up with a free copy of 30 Minute Backlinks (it sells every day for $97).</p>
<p style="text-align: left;">Between &#8220;How to Start a Blog That Matters&#8221; and &#8220;<a href="http://www.30minutebacklinks.com">30 Minute Backlinks</a>&#8220;, you&#8217;ll have a 90 day blueprint to creating a site that inspires and excites your audience (by a guy who gets over 100,000 monthly visitors to his sites!) as well as a 1 year promotional strategy to continually build links in the most natural way Google is looking for.</p>
<p style="text-align: left;">No fine print.</p>
<p style="text-align: left;"><a href="http://www.fromideatoempire.com/blogthatmatters/">Go make a difference to your audience.</a></p>
<span id="pty_trigger"></span><p>Related posts:<ol>
<li><a href='http://www.fromideatoempire.com/how-to-start-link-building/' rel='bookmark' title='How To Start Link Building'>How To Start Link Building</a> <small>&#8220;Will 30 Minute Backlinks work for my niche/skillset/site?&#8221; Yeah. Linkbuilding...</small></li>
<li><a href='http://www.fromideatoempire.com/building-links-too-fast-blacklisting/' rel='bookmark' title='Building Links Too Fast = Blacklisting?'>Building Links Too Fast = Blacklisting?</a> <small>With Social Media Daily, and now 30 Minute Backlinks, I&#8217;m...</small></li>
<li><a href='http://www.fromideatoempire.com/1000-free-backlinks-how-to-get-them/' rel='bookmark' title='1000 Free Backlinks &amp; How to Get Them'>1000 Free Backlinks &#038; How to Get Them</a> <small>This is day 3 of a juice fast and I&#8217;m...</small></li>
</ol></p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/MichelleMacphearson?a=130R6qzgEGQ:ikTxMPNhmCQ:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/MichelleMacphearson?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MichelleMacphearson?a=130R6qzgEGQ:ikTxMPNhmCQ:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/MichelleMacphearson?i=130R6qzgEGQ:ikTxMPNhmCQ:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MichelleMacphearson?a=130R6qzgEGQ:ikTxMPNhmCQ:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/MichelleMacphearson?d=I9og5sOYxJI" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/MichelleMacphearson/~4/130R6qzgEGQ" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.fromideatoempire.com/how-to-start-a-blog-that-matters/feed/</wfw:commentRss>
		<slash:comments />
		<feedburner:origLink>http://www.fromideatoempire.com/how-to-start-a-blog-that-matters/</feedburner:origLink></item>
		<item>
		<title>Google Is Worried About Your Reputation…</title>
		<link>http://feedproxy.google.com/~r/MichelleMacphearson/~3/7HPwZ99YLeY/</link>
		<comments>http://www.fromideatoempire.com/google-is-worried-about-your-reputation/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 01:07:16 +0000</pubDate>
		<dc:creator>Michelle MacPhearson</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[corbett barr]]></category>
		<category><![CDATA[how to start a blog that matters]]></category>

		<guid isPermaLink="false">http://www.fromideatoempire.com/?p=2710</guid>
		<description><![CDATA[Let me talk to you about &#8220;Author Rank&#8221; for a few&#8230; It&#8217;s one of the ways the face of SEO has dramatically shifted in the last 12 months. What Google had admitted to is that WHO you are matters in SEO. Google is actively monitoring how much the blog posts YOU produce are shared, tweeted, [...]
Related posts:<ol>
<li><a href='http://www.fromideatoempire.com/spot-on-1-12-days-later-google-counter-moves/' rel='bookmark' title='SPOT ON! 1 1/2 Days Later &#8211; Google Counter Moves'>SPOT ON! 1 1/2 Days Later &#8211; Google Counter Moves</a> <small>&#8220;Today, we’re bringing Social Search to more users around the...</small></li>
<li><a href='http://www.fromideatoempire.com/google-analytics-new-multi-channel-reports/' rel='bookmark' title='Google Analytics&#8217; New Multi Channel Reports'>Google Analytics&#8217; New Multi Channel Reports</a> <small>We found out that nearly two out of every three...</small></li>
<li><a href='http://www.fromideatoempire.com/getting-your-thumbnail-in-google-search-results/' rel='bookmark' title='Getting Your Thumbnail in Google Search Results'>Getting Your Thumbnail in Google Search Results</a> <small>Google has made two moves in their search results pages...</small></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>Let me talk to you about &#8220;Author Rank&#8221; for a few&#8230;</p>
<p>It&#8217;s one of the ways the face of SEO has dramatically shifted in the last 12 months.</p>
<p><img class="alignright size-medium wp-image-2711" title="Koi" src="http://www.fromideatoempire.com/wp-content/uploads/2012/01/IMG_2980-300x300.jpg" alt="" width="300" height="300" /></p>
<p>What <a href="http://www.fromideatoempire.com/from-the-horses-mouth-author-authority-a-ranking-factor/">Google had admitted to</a> is that <a href="http://www.fromideatoempire.com/massive-seo-social-media-changes-ahead/">WHO you are matters in SEO</a>. <a href="http://www.fromideatoempire.com/getting-your-thumbnail-in-google-search-results/">Google is actively monitoring</a> how much the blog posts YOU produce are shared, tweeted, linked on Facebook Fan Pages, etc. Google knows that if the internet as a whole isn&#8217;t listening to you and isn&#8217;t sharing your sites, it&#8217;s probably not great work. And if it&#8217;s not great work, it probably doesn&#8217;t deserve to be ranked highly in Google and get all that free SEO traffic.</p>
<p>That&#8217;s the situation in a nutshell. This kind of outside engagement via social media &#8211; and who YOU and YOUR blog are (and Google&#8217;s interpretation of your popularity in the marketplace) that are gonna matter more and more in 2012.</p>
<p>I&#8217;m super excited about these changes because it means that big corporate brands or the people with the biggest link building budgets won&#8217;t necessarily be the automatic winners in the top 10 of the SERPs.</p>
<p>Who&#8217;s going to win are the folks doing work that matters &#8211; the folks creating something worth sharing.</p>
<p>It&#8217;s where I&#8217;ve focused my 2012 business plan and where I hope you will too. I sincerely believe that if you don&#8217;t, your sites will be left behind, an ancient (in internet years, anyway!) but useless relic.</p>
<p>This idea &#8211; really putting your reputation (which Google is looking at) on the line and making a difference in your niche &#8211; is a lot scarier than buying some PLR articles, installing WordPress and adding Adsense to the mix. It&#8217;s dangerous. You could fail. It might be embarrassing.</p>
<p>But it&#8217;s deeply inspiring too.</p>
<p>If the idea of creating a legacy with your business resonates with you, <a href="http://www.fromideatoempire.com/blogthatmatters/">take a look at the movement behind this page</a>.</p>
<p>Invigorating, isn&#8217;t it?</p>
<span id="pty_trigger"></span><p>Related posts:<ol>
<li><a href='http://www.fromideatoempire.com/spot-on-1-12-days-later-google-counter-moves/' rel='bookmark' title='SPOT ON! 1 1/2 Days Later &#8211; Google Counter Moves'>SPOT ON! 1 1/2 Days Later &#8211; Google Counter Moves</a> <small>&#8220;Today, we’re bringing Social Search to more users around the...</small></li>
<li><a href='http://www.fromideatoempire.com/google-analytics-new-multi-channel-reports/' rel='bookmark' title='Google Analytics&#8217; New Multi Channel Reports'>Google Analytics&#8217; New Multi Channel Reports</a> <small>We found out that nearly two out of every three...</small></li>
<li><a href='http://www.fromideatoempire.com/getting-your-thumbnail-in-google-search-results/' rel='bookmark' title='Getting Your Thumbnail in Google Search Results'>Getting Your Thumbnail in Google Search Results</a> <small>Google has made two moves in their search results pages...</small></li>
</ol></p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/MichelleMacphearson?a=7HPwZ99YLeY:TrbRwAFQfA4:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/MichelleMacphearson?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MichelleMacphearson?a=7HPwZ99YLeY:TrbRwAFQfA4:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/MichelleMacphearson?i=7HPwZ99YLeY:TrbRwAFQfA4:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MichelleMacphearson?a=7HPwZ99YLeY:TrbRwAFQfA4:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/MichelleMacphearson?d=I9og5sOYxJI" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/MichelleMacphearson/~4/7HPwZ99YLeY" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.fromideatoempire.com/google-is-worried-about-your-reputation/feed/</wfw:commentRss>
		<slash:comments />
		<feedburner:origLink>http://www.fromideatoempire.com/google-is-worried-about-your-reputation/</feedburner:origLink></item>
		<item>
		<title>Reboot your Blog: FIN</title>
		<link>http://feedproxy.google.com/~r/MichelleMacphearson/~3/zidSg7eVxKE/</link>
		<comments>http://www.fromideatoempire.com/internet-marketing-makeover/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 08:01:03 +0000</pubDate>
		<dc:creator>Michelle MacPhearson</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[31dimm]]></category>

		<guid isPermaLink="false">http://www.fromideatoempire.com/?p=2699</guid>
		<description><![CDATA[Welcome to day 31 of Reboot your Blog! Cheers! Hip hip hooray! It seems like just yesterday you were starting off and yet&#8230; It&#8217;s the end of a long road, isn&#8217;t it?! No! I mean, yes it&#8217;s the end of Reboot your Blog, but it&#8217;s not the end of the road for you pushing your sites and [...]
Related posts:<ol>
<li><a href='http://www.fromideatoempire.com/internet-marketing-makeover-week-2-recap/' rel='bookmark' title='Reboot Your Blog: Week 2 Recap'>Reboot Your Blog: Week 2 Recap</a> <small>Welcome to Day 15 of Reboot Your Blog! Today is...</small></li>
<li><a href='http://www.fromideatoempire.com/internet-marketing-makeover-week-3-recap/' rel='bookmark' title='Reboot Your Blog Week 3 Recap'>Reboot Your Blog Week 3 Recap</a> <small>Welcome to Day 22 of Reboot Your Blog! Today is...</small></li>
<li><a href='http://www.fromideatoempire.com/internet-marketing-makeover-week-4-recap/' rel='bookmark' title='Reboot your Blog: Week 4 Recap'>Reboot your Blog: Week 4 Recap</a> <small>Welcome to day 29 of Reboot your Blog! It&#8217;s the...</small></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>Welcome to day 31 of Reboot your Blog!</p>
<p><img class="size-large wp-image-2700 aligncenter" title="Screen Shot 2012-01-30 at 10.29.21 PM" src="http://www.fromideatoempire.com/wp-content/uploads/2012/01/Screen-Shot-2012-01-30-at-10.29.21-PM-600x187.png" alt="" width="600" height="187" />Cheers! Hip hip hooray!</p>
<p>It seems like just yesterday you were starting off and yet&#8230;</p>
<p>It&#8217;s the end of a long road, isn&#8217;t it?!</p>
<p>No!</p>
<p>I mean, yes it&#8217;s the end of Reboot your Blog, but it&#8217;s not the end of the road for you pushing your sites and your business to be exceptional. To rise above the rest and become the example others strive towards.</p>
<p>I&#8217;ve put a pretty exceptional amount of work into creating this resource for you too! And while I haven&#8217;t asked for a thing during the  Reboot your Blog, today I&#8217;m going to.</p>
<p>Share this incredible resource with your Twitter friends and Facebook fans. If you have a mailing list, let them know about Reboot your Blog. Bloggers, let your audience know what&#8217;s available for them in Reboot your Blog.</p>
<p>You&#8217;ve had 30 days with me and I&#8217;ve held nothing back. Now I ask this one thing of you. Let people know about Reboot your Blog. <a href="http://www.fromideatoempire.com/your-31-day-internet-marketing-makeover-begins-today/">This is the page to refer people to so they can signup and experience it for themselves.</a></p>
<p>So that you have easy access to all of the course material, here&#8217;s a complete Table of Contents you can bookmark and refer back to at any time:</p>
<p><i>[Most of the posts here are for everyone to read - but the rest of this post is for members only. The good news? Membership is free. <a href="http://www.michellemacphearson.com/index.php?/register/MRYx12">Sign up here</a> or <a href="http://www.michellemacphearson.com/member-login/">log in here.</a>]</i></p>
<span id="pty_trigger"></span><p>Related posts:<ol>
<li><a href='http://www.fromideatoempire.com/internet-marketing-makeover-week-2-recap/' rel='bookmark' title='Reboot Your Blog: Week 2 Recap'>Reboot Your Blog: Week 2 Recap</a> <small>Welcome to Day 15 of Reboot Your Blog! Today is...</small></li>
<li><a href='http://www.fromideatoempire.com/internet-marketing-makeover-week-3-recap/' rel='bookmark' title='Reboot Your Blog Week 3 Recap'>Reboot Your Blog Week 3 Recap</a> <small>Welcome to Day 22 of Reboot Your Blog! Today is...</small></li>
<li><a href='http://www.fromideatoempire.com/internet-marketing-makeover-week-4-recap/' rel='bookmark' title='Reboot your Blog: Week 4 Recap'>Reboot your Blog: Week 4 Recap</a> <small>Welcome to day 29 of Reboot your Blog! It&#8217;s the...</small></li>
</ol></p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/MichelleMacphearson?a=zidSg7eVxKE:Sw-1aLBFIpQ:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/MichelleMacphearson?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MichelleMacphearson?a=zidSg7eVxKE:Sw-1aLBFIpQ:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/MichelleMacphearson?i=zidSg7eVxKE:Sw-1aLBFIpQ:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MichelleMacphearson?a=zidSg7eVxKE:Sw-1aLBFIpQ:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/MichelleMacphearson?d=I9og5sOYxJI" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/MichelleMacphearson/~4/zidSg7eVxKE" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.fromideatoempire.com/internet-marketing-makeover/feed/</wfw:commentRss>
		<slash:comments />
		<feedburner:origLink>http://www.fromideatoempire.com/internet-marketing-makeover/</feedburner:origLink></item>
		<item>
		<title>The Trusted System</title>
		<link>http://feedproxy.google.com/~r/MichelleMacphearson/~3/DRKNs5NHCMk/</link>
		<comments>http://www.fromideatoempire.com/internet-marketing-makeover-the-trusted-system/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 08:01:17 +0000</pubDate>
		<dc:creator>Michelle MacPhearson</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[31dimm]]></category>
		<category><![CDATA[flow]]></category>
		<category><![CDATA[getting things done]]></category>
		<category><![CDATA[productivity]]></category>

		<guid isPermaLink="false">http://www.fromideatoempire.com/?p=2694</guid>
		<description><![CDATA[Welcome to day 30 of Reboot your Blog! Tomorrow is your last day, OMG! What I want you to consider today is systemization and how you&#8217;ll take what you&#8217;ve done in Reboot your Blog and carry it forward through the coming months. DAY 30 OBJECTIVE Get organized so you can systemize! DAY 30 ASSIGNMENT In a web based [...]
Related posts:<ol>
<li><a href='http://www.fromideatoempire.com/my-dumb-600-risk-and-my-software-system-bonus/' rel='bookmark' title='My Dumb Crazy $600 Risk (And My Software System Bonus)'>My Dumb Crazy $600 Risk (And My Software System Bonus)</a> <small>I filmed a video yesterday &#8211; it&#8217;s about a choice...</small></li>
<li><a href='http://www.fromideatoempire.com/earn-more-from-the-same-number-of-visitors/' rel='bookmark' title='Earn More From The Same Number of Visitors'>Earn More From The Same Number of Visitors</a> <small>Welcome to Day 16 of Reboot Your Blog! Having someone...</small></li>
<li><a href='http://www.fromideatoempire.com/turn-your-niche-website-into-a-real-business/' rel='bookmark' title='Turn Your Niche Website Into a Real Business'>Turn Your Niche Website Into a Real Business</a> <small>Welcome to Day 17 of the Internet Marketing Makeover! Yesterday,...</small></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-2695" title="IMG_3029" src="http://www.fromideatoempire.com/wp-content/uploads/2012/01/IMG_3029-300x300.jpg" alt="" width="300" height="300" />Welcome to day 30 of Reboot your Blog! Tomorrow is your last day, OMG!</p>
<p>What I want you to consider today is systemization and how you&#8217;ll take what you&#8217;ve done in Reboot your Blog and carry it forward through the coming months.</p>
<h3>DAY 30 OBJECTIVE</h3>
<p>Get organized so you can systemize!</p>
<h3>DAY 30 ASSIGNMENT</h3>
<p>In a web based business like yours, so much of your input &#8211; that is, what you&#8217;re taking in and then deciding to act on, or not, is via email. You get email from teachers like myself, you get email from service providers, you get email selling you stuff, etc. A lot of it isn&#8217;t actionable or useful <em><strong>(of course MY stuff is!)</strong></em> but some of it is.</p>
<p>Plus, you probably keep up with a couple of internet marketing blogs and will see posts rom time to time that have tips or tricks you want to implement.</p>
<p>And, of course, when you&#8217;re out and about, falling asleep at night or waiting for the barber, you get ideas for your business, strategies, etc.</p>
<p><a href="http://www.amazon.com/gp/product/0142000280/ref=as_li_ss_il?ie=UTF8&amp;tag=socimarkbymic-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0142000280"><img class="alignleft" src="http://ws.assoc-amazon.com/widgets/q?_encoding=UTF8&amp;Format=_SL160_&amp;ASIN=0142000280&amp;MarketPlace=US&amp;ID=AsinImage&amp;WS=1&amp;tag=socimarkbymic-20&amp;ServiceVersion=20070822" alt="" border="0" /></a><img style="border: none !important; margin: 0px !important;" src="http://www.assoc-amazon.com/e/ir?t=socimarkbymic-20&amp;l=as2&amp;o=1&amp;a=0142000280" alt="" width="1" height="1" border="0" /><br />
All of this has to be captured in a trusted system so that you can put it into action (or review it later). If you&#8217;re not familiar with the importance of capture, read <a href="http://www.amazon.com/gp/product/0142000280/ref=as_li_ss_tl?ie=UTF8&amp;tag=socimarkbymic-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0142000280">Getting Things Done</a> &#8211; it&#8217;s the classic on the topic.</p>
<p>For the trusted system to be effective, it has to be available to you from just about anywhere &#8211; anywhere you might need to capture.</p>
<p>And you need the ability to delegate tasks &#8211; perhaps to your virtual assistant, perhaps to your spouse (they love that&#8230;)</p>
<p>I&#8217;ve tried just about every tool out there, and have been very pleased with Flow mainly because it works seamlessly with email &#8211; a capture tool I have available to me from just about anywhere &#8211; and because I can easily delegate a task by adding the &#8220;@&#8221; symbol followed by the name of the person I want to delegate to. It even allows me to delegate to folks who don&#8217;t have a Flow account (although all my team members have accounts now).</p>
<p>When I think of something I need to do, I email it to Flow.</p>
<p>When I think of something someone else needs to do, I delegate it to them in Flow.</p>
<p>When I get an email I want to act on, I forward it to Flow.</p>
<p>When I read a blog post I want to act on, I use Reeder&#8217;s &#8220;Mail Article&#8221; function to email the article to my Flow account and create a task for me &#8211; or whomever I delegate to.</p>
<p>Of course, there&#8217;s an iPhone app, but it also has a well-done HTML5 version for all mobile browsers &#8211; that means you too, Android folks.</p>
<p>With the &#8220;Activity Feed&#8221; I can see everything my team did at night while I was asleep. With live updating comments, everyone is ALWAYS on the same page. With recurring tasks, links are built and rankings maintained without input from me.</p>
<p>If you can&#8217;t tell, I really do like Flow. Something better might come around, but this is what I love right now and the above is why.</p>
<p>Whatever your trusted system is, you need one. Give Flow App a try if you don&#8217;t have something yet that works for you, they have a 14 day free trial, no credit card required.</p>
<p>Here are some of the tasks I put in my &#8220;trusted system&#8221; for myself or others to do that will probably be helpful to you:</p>
<div class="shortcode-unorderedlist star"></p>
<ul>
<li>Blog post ideas</li>
<li>Staff training vids I need to make</li>
<li>Items to add to Aweber follow up sequences</li>
<li>Reminders to review important stats (these are recurring, say &#8220;1x/month check Adsense earnings&#8221; &#8211; things like that)</li>
<li>Software or tools I want to check out and try</li>
<li>Edits to make to past blog posts because there&#8217;s new info out there</li>
<li>Edits to make on products if something changes</li>
<li>Reminders to get in touch with business friends</li>
<li>Reminders to check rankings for sites we&#8217;re actively promoting and decide if they need more links</li>
<li>Personal to-do items</li>
<li>Submitting articles to UAW or Build My Rank</li>
</ul>
<p></div>

<p>These are just some of the things I put in my system. That way my brain NEVER has to work &#8211; except when I sit down to do that actual work. But it doesn&#8217;t have to work at remembering what the work is!</p>
<p>I know you know so much about internet marketing by now, and I want you to prosper, to make money, to build a business with it. The Internet Marketing Makeover is a start, but you&#8217;ve got to be carrying on what came from this in the months ahead. Whatever trusted system YOU choose, get one and start using it.</p>
<div class="woo-sc-hr"></div>
<p>By the end of today&#8217;s Reboot your Blog, you have:</p>
<div class="shortcode-unorderedlist tick"></p>
<ul>
<li>Test and/or be trialing a trusted system like FlowApp</li>
<li>Capture all the &#8220;to-do&#8217;s&#8221; in your head, scraps of paper, inbox, mailbox, etc. &#8211; and the to-do&#8217;s you want to delegate or have delegated</li>
<li>Before letting the day sweep you away, commit to knocking an item of the &#8220;to-do&#8221; list each morning</li>
</ul>
<p></div>

<span id="pty_trigger"></span><p>Related posts:<ol>
<li><a href='http://www.fromideatoempire.com/my-dumb-600-risk-and-my-software-system-bonus/' rel='bookmark' title='My Dumb Crazy $600 Risk (And My Software System Bonus)'>My Dumb Crazy $600 Risk (And My Software System Bonus)</a> <small>I filmed a video yesterday &#8211; it&#8217;s about a choice...</small></li>
<li><a href='http://www.fromideatoempire.com/earn-more-from-the-same-number-of-visitors/' rel='bookmark' title='Earn More From The Same Number of Visitors'>Earn More From The Same Number of Visitors</a> <small>Welcome to Day 16 of Reboot Your Blog! Having someone...</small></li>
<li><a href='http://www.fromideatoempire.com/turn-your-niche-website-into-a-real-business/' rel='bookmark' title='Turn Your Niche Website Into a Real Business'>Turn Your Niche Website Into a Real Business</a> <small>Welcome to Day 17 of the Internet Marketing Makeover! Yesterday,...</small></li>
</ol></p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/MichelleMacphearson?a=DRKNs5NHCMk:pBDc66bhOck:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/MichelleMacphearson?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MichelleMacphearson?a=DRKNs5NHCMk:pBDc66bhOck:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/MichelleMacphearson?i=DRKNs5NHCMk:pBDc66bhOck:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MichelleMacphearson?a=DRKNs5NHCMk:pBDc66bhOck:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/MichelleMacphearson?d=I9og5sOYxJI" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/MichelleMacphearson/~4/DRKNs5NHCMk" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.fromideatoempire.com/internet-marketing-makeover-the-trusted-system/feed/</wfw:commentRss>
		<slash:comments />
		<feedburner:origLink>http://www.fromideatoempire.com/internet-marketing-makeover-the-trusted-system/</feedburner:origLink></item>
		<item>
		<title>Reboot your Blog: Week 4 Recap</title>
		<link>http://feedproxy.google.com/~r/MichelleMacphearson/~3/bb4EMiGCx_M/</link>
		<comments>http://www.fromideatoempire.com/internet-marketing-makeover-week-4-recap/#comments</comments>
		<pubDate>Sun, 29 Jan 2012 08:01:05 +0000</pubDate>
		<dc:creator>Michelle MacPhearson</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.fromideatoempire.com/?p=2691</guid>
		<description><![CDATA[Welcome to day 29 of Reboot your Blog! It&#8217;s the end of Week 4, and today is a day of recap and rest. If you&#8217;ve kept up this week, you can take the day off. If you&#8217;re behind, today is a day to catch up with what you&#8217;ve missed. Take a peek at what we&#8217;ve [...]
Related posts:<ol>
<li><a href='http://www.fromideatoempire.com/internet-marketing-makeover-week-3-recap/' rel='bookmark' title='Reboot Your Blog Week 3 Recap'>Reboot Your Blog Week 3 Recap</a> <small>Welcome to Day 22 of Reboot Your Blog! Today is...</small></li>
<li><a href='http://www.fromideatoempire.com/internet-marketing-makeover-week-2-recap/' rel='bookmark' title='Reboot Your Blog: Week 2 Recap'>Reboot Your Blog: Week 2 Recap</a> <small>Welcome to Day 15 of Reboot Your Blog! Today is...</small></li>
<li><a href='http://www.fromideatoempire.com/internet-marketing-makeover-week-1-recap/' rel='bookmark' title='Reboot Your Blog Week 1 Recap'>Reboot Your Blog Week 1 Recap</a> <small>Welcome to Day 8 of the Reboot Your Blog! Today...</small></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>Welcome to day 29 of Reboot your Blog!</p>
<p>It&#8217;s the end of Week 4, and today is a day of recap and rest. If you&#8217;ve kept up this week, you can take the day off. If you&#8217;re behind, today is a day to catch up with what you&#8217;ve missed.</p>
<p>Take a peek at what we&#8217;ve been up to this week and see if anything&#8217;s been overlooked:</p>
<h3>DAY 29 OBJECTIVE</h3>
<p>Complete this week&#8217;s Reboot your Blog assignments!</p>
<h3>DAY 29 ASSIGNMENT</h3>
<p>Review the previous Reboot your Blog posts and their tasks and complete anything you haven’t gotten to yet:</p>
<p><i>[Most of the posts here are for everyone to read - but the rest of this post is for members only. The good news? Membership is free. <a href="http://www.michellemacphearson.com/index.php?/register/MRYx12">Sign up here</a> or <a href="http://www.michellemacphearson.com/member-login/">log in here.</a>]</i></p>
<span id="pty_trigger"></span><p>Related posts:<ol>
<li><a href='http://www.fromideatoempire.com/internet-marketing-makeover-week-3-recap/' rel='bookmark' title='Reboot Your Blog Week 3 Recap'>Reboot Your Blog Week 3 Recap</a> <small>Welcome to Day 22 of Reboot Your Blog! Today is...</small></li>
<li><a href='http://www.fromideatoempire.com/internet-marketing-makeover-week-2-recap/' rel='bookmark' title='Reboot Your Blog: Week 2 Recap'>Reboot Your Blog: Week 2 Recap</a> <small>Welcome to Day 15 of Reboot Your Blog! Today is...</small></li>
<li><a href='http://www.fromideatoempire.com/internet-marketing-makeover-week-1-recap/' rel='bookmark' title='Reboot Your Blog Week 1 Recap'>Reboot Your Blog Week 1 Recap</a> <small>Welcome to Day 8 of the Reboot Your Blog! Today...</small></li>
</ol></p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/MichelleMacphearson?a=bb4EMiGCx_M:d1jId8GuvFo:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/MichelleMacphearson?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MichelleMacphearson?a=bb4EMiGCx_M:d1jId8GuvFo:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/MichelleMacphearson?i=bb4EMiGCx_M:d1jId8GuvFo:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MichelleMacphearson?a=bb4EMiGCx_M:d1jId8GuvFo:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/MichelleMacphearson?d=I9og5sOYxJI" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/MichelleMacphearson/~4/bb4EMiGCx_M" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.fromideatoempire.com/internet-marketing-makeover-week-4-recap/feed/</wfw:commentRss>
		<slash:comments />
		<feedburner:origLink>http://www.fromideatoempire.com/internet-marketing-makeover-week-4-recap/</feedburner:origLink></item>
	</channel>
</rss>

