Michelle Waters Online » Small Business Web Consultant

Smarter Pricing Strategies: Your Perceived Value

Michelle — Thu, 21 Apr 2011 06:40:51 +0000

Take a look at the leaders in your industry. How many of them are earning significantly more than you are? For example, if you’re a blog post writer earning $5 per article, you might find writers you respect who are earning $30 per article. How do they do it? Simple. They have increased their perceived [...]

Smarter Pricing Strategies: Notify Clients Early

Michelle — Wed, 20 Apr 2011 14:35:55 +0000

Remember the last time you went to the gas station expecting to pay a certain amount — and discovered the station had raised their prices 10 cents in the past day? After you got over the initial shock, you might have even been angry that the prices had skyrocketed in such a short time. Avoid [...]

Smarter Pricing Strategies: Restructuring Your Packages

Michelle — Tue, 12 Apr 2011 14:53:23 +0000

Quadruple all your prices and tell your clients to like it or lump it! No, that’s probably not the best way to roll out your price changing scheme… But I’m sure it’s a great way to make sure you lose all your clients! We’ll talk more later this week about how to share your new [...]

Smarter Pricing Strategies: Hidden Versus Obvious Costs

Michelle — Mon, 11 Apr 2011 14:28:20 +0000

I’ve been in business since 2002 and one of the most common complaints I’ve heard from my online business clients is that they aren’t earning enough money. In most cases, the business owner had plenty of clients — and typically more work than she could hope to complete while managing a family as well. The [...]

Smarter Pricing Strategies: Evaluting Your Present Structure

Michelle — Fri, 08 Apr 2011 14:02:35 +0000

We left off yesterday with a list of steps you must take in order to develop an effective pricing strategy for your small business. Today, we’re going to take a look at the first step: Evaluating your current pricing structure. Some people start their price re-evaluation efforts by looking at the competition and then trying [...]

Smarter Pricing Strategies: Raising Your Prices

Michelle — Thu, 07 Apr 2011 13:57:18 +0000

I know. We’re still struggling with a depressed economy, high unemployment and increasing prices for necessities. It doesn’t seem like a really good time to talk about how to raise the prices we charge our clients, many of whom are struggling just like we are. That said, it’s a fact of life that in order [...]

I Can’t Pass Up This Opportunity!

Michelle — Wed, 02 Mar 2011 13:44:17 +0000

If you’ve been in business for very long, you’ve probably received one of those opportunities that you can’t resist. But maybe you should… I’m not talking about offers to send money to Nigeria and get millions back. Ha! I’m not talking about the latest, greatest software that’s going to allow you to sit on a [...]

How To Update WordPress

Michelle — Fri, 25 Feb 2011 13:35:53 +0000

Watch this video to learn how to update WordPress to its latest version. This video assumes you’re starting with at least the 2.7 Coltrane version released in December 2008.

How To Install WordPress

Michelle — Fri, 25 Feb 2011 09:50:54 +0000

Watch this video to learn how to install WordPress using cPanel and Fantastico.

How To Move Customers Into Action

Michelle — Fri, 23 Jul 2010 14:35:34 +0000

There’s a general cycle to internet business, a series of phases. The first phase is generally to drive traffic, increase awareness and build your subscriber or opt-in list. The second phase is to motivate subscribers to become customers. This is generally accomplished by offering entry level products like low cost reports and ebooks. However, once [...]