MicroExplosion Media

Video of the Week: Home Video Commentary

Fri, 27 Jan 2012 13:51:40 GMT

This video brings back a lot of memories of my own life growing up with a little brother. We probably have a video much like this one so the fact that these two brothers have now decided to go back to these "cinematic works" from their childhood and offer a commentary much like you get in the extras of a DVD is sheer genius. If you like this one, there are two more available also.

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Monday's Stats: QR Code Awareness, Facebook For Nonprofits & Social Logins

Mon, 23 Jan 2012 03:13:30 GMT

QR codes seem to be gaining a little bit of traction. A new Chadwick Martin Bailey study shows that half of all smartphone users have clicked a QR code before. The study makes it clear that consumers are now overwhelmingly aware (81%) of QR codes but they still haven't been convinced of their value. For the record, I believe that's a problem attributable to marketers using them poorly, not a lack of trying on the part of consumers.

We know Facebook is popular for business but this new report shows that 89% of nonprofits also use Facebook. It is the leading social network choice for nonprofits.

Gigya reports that visitors to a website who have logged into the site via Facebook tend to stay 50% longer than the average site visitor and visit twice as many pages. Social logins are a great way for companies to segment the kinds of visitors who come to their site. Users are telling you right off the bat if they're more serious (or less serious) about their interest in you. The big question, of course, is can you engage them differently.

Read Entire Post: Monday's Stats: QR Code Awareness, Facebook For Nonprofits & Social Logins

Video of the Week: VW Wins Again With The Bark Side

Fri, 20 Jan 2012 17:21:39 GMT

You may recall that Volkswagon had the most popular video of the Superbowl last year with their youg Darth Vader video. It looks like they're reaching back into the Star Wars inspired vault this year. Earlier this week VW released this teaser video called "The Bark Side" which is apparently a nod toward what they're planning for the Superbowl ad this year. Enjoy!

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Monday's Stats: Tablets Soar, Social Media Complaints, and Personal Video

Mon, 16 Jan 2012 22:50:28 GMT

eMarketer reports that almost 65 million tablet devices were shipped around the world in 2011. There were only 17 million in 2010. The projections for tablets getting shipped by 2015 are just crazy (as you can see from this graphic.) And yes, iPad still leads the way.

According to a recent study from Conversocial, just over 32% of people who have reached out to a company via social media have been either ignored or neglected by the company. If customer service via social media is an increasing trend (and it is), this is one area many companies really need to step up.

There's a new report out that says personalized video increases conversion rates by 30%. Understanding what people are looking for, however, is always the hard part.

Read Entire Post: Monday's Stats: Tablets Soar, Social Media Complaints, and Personal Video

Video of the Week: Finger Painting Like You've Never Seen It

Fri, 13 Jan 2012 17:37:43 GMT

Who says painters need a brush and canvas to create their art? This guy is just fine without it...except when he need birds in the painting apparently.

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Monday's Stats: Pinterest Rapid Growth, Google+, and the Mobile 1%

Mon, 09 Jan 2012 22:23:50 GMT

Pinterest, a visually driven bookmarking site, has continued to see explosive growth. A new study by Experian Hitwise from late December revealed that their site traffic has grown 40 times what the traffic was six months ago. Prepare to hear a lot about Pinterest in 2012.

Experian Hitwise also reported some interesting information about Google+ too. According to their tracking reports, Google+ traffic was up 55% over November traffic. I'm still not sold on the longterm success of Google+ but this is certainly an interesting number.

According to this New York times article, the top 1% of mobile users are using half of all the available bandwidth in the world. That's a lot of texting and other mobile media time!

Read Entire Post: Monday's Stats: Pinterest Rapid Growth, Google+, and the Mobile 1%

Video of the Week: Hockey Analyst's Piano Desk

Fri, 06 Jan 2012 15:09:24 GMT

I'm not a hockey fan and I had never heard of Don Cherry, the professional hockey analyst, but it doesn't matter. Whoever thought of adding the piano effect to this video had a moment of creative genius. Well done. (HT to Jeremy at ReelSEO for the video.)

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How I Approach Disconnecting From Social Media

Wed, 04 Jan 2012 14:01:54 GMT

Over the holidays I took a total break from social media. I disconnected and stayed off Facebook and Twitter. I didn't update this blog. I didn't even try to get my video of the week posted. It was a break...and it was good.

For all the benefits of being connected as much as you want, it was helpful to me personally to take a break. In previous years I would have worried about what would happen if I didn't post to the blog for a week or if I missed something good but I've realized that it's much better to disconnect during breaks.

In fact, the idea of disconnecting is something I've been working on for a while now. In the early days of social media (and developing my social media consulting business) I was always connected. I couldn't get enough. I had to be doing something or reading something or writing something. When I started blogging in 2006 I wrote five posts a week. Every week. For over a year. All the while I had a full time job and a growing family.

Since then, and particular over the last twelve months, I've tried to unplug more. So here's how I approach it now:

Be on during on time and be off during off time.

It's that simple but it means I had to decide when on time and off time were in my life. For me,"on time" is the bulk of my day through the end of my work day. After that I'm with my family and in order to be with them I can't also be tied to social media. I know myself too well. It's too distracting and I'll get pulled in too quickly. Something will be neglected so I choose to neglect social media in those times.

Weekends are largely off time for me too. I've tried over the years to get better about protecting weekend time and, again, it's almost entirely a disconnected time for me.

Finally, vacations are off time. I have talked on this blog before about the struggle I've had taking vacations and actually being off during those times but I've found that the disconnect from work and even social media is helpful there also.

Fear Keeps You Connected
I know I'm not the only one who struggles with this. I have found that the overarching thing that keeps people connected when they should disconnect is fear. Fear of missing a message. Fear of missing an opportunity. Fear of not being in the know. Fear of not responding to something. Fear of not appearing to be active. Fear of losing momentum.

Fear not. It will be there when you reconnect. The benefits of disconnecting will outweigh anything you might gain otherwise. Take it from a guy who's reconnecting after a nice break away from it all.

PS: The photo in this post was something I found on Pinterest recently that linked back to Brene Brown's blog. Great idea and it sums up the idea of "off time" quite well.

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Video of the Week: Frog Plays Touch Screen Game

Fri, 23 Dec 2011 17:42:32 GMT

Funny thing about animals, they don't always know what's real and what isn't. Joke's on them. Or is it? Enjoy this week's video of a frog playing a touch screen game...mostly.

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Monday's Stats: Mobile Email, Digital ROI, & Tablet Wars

Mon, 19 Dec 2011 20:31:34 GMT

An October, 2011 survey revealed that marketing managers are not very confident in the ability to measure ROI for online marketing initiatives. For instance, only 47% believe they can effectively measure email marketing ROI and 26% believe they can measure ROI for social media.

With the continued growth of mobile devices, the rate of emails being opened on mobile devices was up 51% in the first half of 2011 according to some new data.

Tablets like iPads and the Amazon Fire have been popular items this holiday season. A new study by Retrevo reveals that 79% of people surveyed would by an Android tablet that had features similar to an iPad 2 if the cost were less than $250. The debate over features, platform, function, and price continue to be interesting to watch in the tablet wars this year

Read Entire Post: Monday's Stats: Mobile Email, Digital ROI, & Tablet Wars

Video of the Week: Nutcracker Song Via Glass Harp

Fri, 16 Dec 2011 21:01:43 GMT

I can't imagine how much time it takes to learn this. Pretty amazing. Enjoy the Dance of the Sugar Plum Fairy brought to you by this talented "glass harp" player.

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Why You Should Use Your Content Like Native Americans (And Not The White Man)

Fri, 16 Dec 2011 00:43:51 GMT

I remember learning about some Native American tribes in elementary school and one of the things that stood out to me was that they were intentional to preserve the earth and every part of it. Tribes like the Sioux would hunt buffalo and use every part of the animal. The buffalo was used for food, shelter, clothing, weapons, medicine, and even toys for the children. There was virtually no waste.

When the white settlers moved into these territories they didn't take the same approach. They were interested in the hides and maybe the meat, but they didn't have much use for anything else.

These were two very different views on the use and usefulness of the same animal.

Content Is Your Buffalo
When you choose to create content for your social media efforts, consider the content your buffalo. If, then, it's your buffalo, what approach will you take? Will you choose the path of the Native American who uses every bit of the content and sees a wide array of uses or will you choose the ways of the white man who saw only a few uses and wasted the rest?

How To Maximize Your Content
Using every part of your content means that you don't create a blog post and only use it on your blog. You have several options to use the content more:

Post it to social networking sites when it's applicable to the audience there.
Use the post and others like it to create an ebook later on.
Send the link to the post to coworkers or clients with a note about how they might find it helpful or interesting or funny or inspiring.
Collect the best posts from the month and use them in your monthly email newsletter.

Getting the most from your content requires a mindset that anticipates having multiple chances to use content. Working on a press release? Take the heart of the release and turn it into a blog post. Shooting a video? Cross-post the video or share behind-the-scenes photos from the shoot. Getting submissions for a contest? Feature the non-winning entries in a blog post or Facebook update.

If you begin to look at your content with this perspective you'll find there are a lot more opportunities to create and distribute your content available to you and doing this won't take much more time at all. This is a content strategy that actually saves time and effort once you adopt this perspective. That's using all the buffalo.

Read Entire Post: Why You Should Use Your Content Like Native Americans (And Not The White Man)

Monday's Stats: Moms Love Mobile & Online Video Soars

Tue, 13 Dec 2011 02:41:19 GMT

A new eMarketer study on online video shows that it has now surpassed 50% penetration among the general population, and is officially able to be considered a mass-market pursuit for advertising. Increasing numbers of Americans are watching more content on more devices than ever before (see chart).

A new study from BabyCenter found that almost two out of three moms are now mobile web users. That number is up from 22% of moms just two years ago.

Domino's Pizza announced that for the first time ever they had over a million online pizza orders in a single week just after Thanksgiving this year.

Read Entire Post: Monday's Stats: Moms Love Mobile & Online Video Soars

Video of the Week: Dancing With iPod In Public (Christmas Edition)

Fri, 09 Dec 2011 17:29:52 GMT

Earlier this week I discovered a Texan who lives here in Nashville...not that it's a big deal necessarily because lots of Texans live in Nashville. This particular Texan, Preston Leatherman, has moved here to pursue a music career and he occasionally dances in public while listening to his iPod. A few weeks ago he did just this very thing at two local malls and it's taken off on YouTube.

Enjoy Preston's latest round of footloosery to Mariah Carey's "All I Want For Christmas Is You" and yes, Mariah know about the video.

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Why I'm Not Bullish On Google+

Thu, 08 Dec 2011 22:44:50 GMT

If you're been paying any attention to social media over the last six months you know that Google launched it's social networking service, Google+, during the summer and in recent weeks has opened it up to everyone and even expanded with business pages.

If you're like most people I know who have tried Google+, you're not using it too much after your initial trial period of playing around with it.

Google's Culture Of Experimentation
Google has a long history of trying things and winning. They are to be commended for it. They have changed search. They quite literally own online video with YouTube. They have a popular web browser with Chrome. They have a big chunk of the email market with Gmail and they've pushed online word processing, presentation, and spreadsheet tools to a new level of acceptance with Google Docs. They're even taking a bite out of Microsoft's enterprise territory with these things. That's no small feat. Oh, and then there's the entire Android mobile operating system too.

Google also has a long history of killing things off that don't work. For everything they've tried and found success with, they've also seen a lot of things totally flop. Just last month Google killed off Google Wave, Google Knol, and Google Gears. They're notorious for trying things, seeing minimal adoption, and later putting the failing attempt out of its misery.

The question regarding Google+ is this: on which side of the Google fence it you land? Will it be the success side or the failure side?

What The Data Tells Us
Here's what we know about Google+ so far:

Personally, I'm not so sure about Google+. I tried it for a while back in the summer when it first came out but I don't find myself needing to use it. From talking to other friends who work in marketing and business and are interested in social media they seem to be coming to the same conclusion I am. For that reason the collective perception of Google+ seems to a bunch of nothing. I see one remaining opportunity for them and one huge barrier.

The Barrier
The big barrier for Google+ is that we don't really need it as it stands today. Facebook has us already. More importantly Facebook has our friends. As long as that remains the case I'm not inclined to change and you probably aren't either. The sheer number of people that would need to stop using Facebook and jump over to Google+ to move the critical mass is huge. For that reason alone I don't think Google+ can survive, unless...

The Opportunity
Google owns search. They own it so much that they write the rules of search for business. If (dare we say when?) they more closely integrate search results and Google+ to the degree that it's a distinct advantage for businesses to be participating, then there's a chance for more people to start using it. Even then, I think it's a long shot because it would get businesses on Google+ but it still wouldn't have the individual consumers themselves necessarily using it. Every other social network started with the consumer and businesses jumped in later. Google's only shot at this seems to be going the other way around and I'm just not sure it will work.

I'm not too bullish about the future of Google+ but I admire them for trying and, who knows, maybe this will be a winner in the end. I just don't see it right now.

Read Entire Post: Why I'm Not Bullish On Google+

Monday's Stats: eBook Sales, Chrome Beats Firefox, & Check-In's Future

Mon, 05 Dec 2011 22:19:56 GMT

Juniper Research projects that ebook sales will reach $9.7 billion worldwide by 2016. This year ebook sales are projected to reach $3.2 billion worldwide. The projection also speculates that 30% of those purchases will be for tablet devices rather than smartphones or laptop computers.

Google's Chrome browser had taken the number two most popular browser spot worldwide away from Mozilla's Firefox according to Global StatCounter research for November, 2011. In the Unites States, Firefox still beats Chrome. Internet Explorer from Microsoft is still the most popular browser worldwide.

A Pew Internet & American Life Project shows that in May, 2011 shows that geosocial services (technologies that link physical location to online/digital offers, searching, or connecting) are still small compared to the number of people with devices that could use these services. Foursquare and Gowalla (which was just acquired by Facebook) are at the top of the list of these types of companies. According to the study, 58% of smartphone users have location-based service on their phone but only 12% of that number had ever checked in somewhere.

Read Entire Post: Monday's Stats: eBook Sales, Chrome Beats Firefox, & Check-In's Future

Video of the Week: Black Friday Shopping Prank

Fri, 02 Dec 2011 14:29:05 GMT

One week ago today Black Friday madness was rampant across our country. While millions of people were out for the best deals, Greg Benson and Ryan Smith decided to have a little fun with a few employees at their local Target store. Enjoy their Black Friday shopping prank video. It's quite funny.

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Monday's Stats: Google+ Grows, Tablet Projections, Small Biz Preferences

Mon, 28 Nov 2011 15:10:26 GMT

Google+ traffic has risen 30% in the last few weeks since it launched the business pages portion of the site but as this article shows, the traffic has been up and down a lot over the last few months and it's too early to know if this is a true growth pattern for G+ or just a bump due to a new feature of the service.

This eMarketer.com report shows that the projected growth of tablet devices by 2014 will be that 90 million Americans will be using one (which is about 1 in 3 consumers.)

Small businesses are using Facebook more than any other social medium according to research from Constant Contact. While Facebook is the top of the social media list, small businesses are still using email, phone calls, and face-to-face meetings to connect with customers and prospects more often. The full breakdown of mediums can be seen here:

Read Entire Post: Monday's Stats: Google+ Grows, Tablet Projections, Small Biz Preferences

Video of the Week: Boys Unattended With Bag Of Flour In House

Sat, 26 Nov 2011 03:40:19 GMT

Wow. That's all there is to say about this week's video:

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Monday's Stats: iPad Dominates, Jobs Via Social Media, and Two Screens

Mon, 21 Nov 2011 22:08:05 GMT

Apple's iPad commands a dominating lead on the rest of the tablet makers. According to comScore the iPad generates 95.5 of all tablet-based web traffic in the United States.

A new survey for Jobvite shows that 22 million Americans have gotten job opportunities through social networking. Pretty interesting.

80.6% of online video viewers (which is 71% of Americans web users) watch TV while also using the Internet. This "two simultaneous screens" trend seems to be well embedded now.

Read Entire Post: Monday's Stats: iPad Dominates, Jobs Via Social Media, and Two Screens

Video of the Week: Math Teacher's Thanksgiving Lesson

Fri, 18 Nov 2011 17:40:23 GMT

This is another great video by Matthew Weathers, a math professor at Biola University. He's done several of these in the past. Great stuff.

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Case Study: Orabrush's Last Ditch YouTube Effort Launched Their Business

Thu, 17 Nov 2011 22:25:02 GMT

A good case study can often both teach and motivate about how to do the very things we should be considering for our own businesses. Earlier this week Google's blog featured the Utah-based company Orabrush and how they used YouTube to launch their product. It's one of the better case studies and social media success stories I've seen in a while. They went from just trying to get someone interested in their invention to getting international orders and being picked up by Walmart and CVS here in the States. Not bad for video budget of $500.

The video below tells the full story of how they happened upon YouTube to launch their product.

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Here's the video that really took off two years ago and got the product launched.

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Monday's Stats: Reddit Growth, Teens Don't Tweet, and Magazines Going Social

Mon, 14 Nov 2011 17:39:35 GMT

Reddit may not be a website you've heard of, but it's a social news site that has continued to grow and thrive while the once dominant social news site, Digg, has been in decline. This VentureBeat post shows that Reddit got 1.9 billion pageviews in October. That's incredible. Time to check out Reddit if you haven't already.

Interesting post from MediaPost: "Magazine-branded social media platforms reach over one in ten American adults, according to Affinity's American Magazine Study, which found that 27.4 million consumers -- or 12.4% of the country's adult population -- access a magazine-branded social media site every month through computers or mobile devices."

Knowing which channels people use is key to choosing the right ways of reaching a target audience and a new report from Pew Internet Research is helpful for knowing how to reach teens. The research shows that only 16% of teens use Twitter. This number is up from 8% of teens on Twitter in September, 2009.

Read Entire Post: Monday's Stats: Reddit Growth, Teens Don't Tweet, and Magazines Going Social

Video of the Week: Batman Meets Riddler. Justice Prevails?

Fri, 11 Nov 2011 15:39:07 GMT

I'm pretty sure you've never seen Batman like this. Superheroes can't always have the answers, can they?

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7 Ways To Monitor Your Competition With Social Media

Thu, 10 Nov 2011 22:14:25 GMT

By now we’re very aware of how much information is online about companies, but have you ever considered the business advantages of keeping regular watch on what your competition is doing? There is a lot of information your competitors are posting publicly for you to learn more about them if you’re willing to pay attention and fit the pieces together. If you’re curious to begin monitoring your competitors, here are seven ways you can start observing them today:

1. Google Alerts: Google's free alert system is easy to use and easy to manage. You can (and should) be using it to see what's being said about your own company, products, and leadership team, but you can easily set it up to notify you when there are new competitor mentions in blog posts, videos, and online news outlets. Google Alerts can be emailed to you (as it happens, daily, or weekly) or you can subscribe via feed reader. If you don’t do any other form of monitoring, you should at least be using Google Alerts.

2. LinkedIn: LinkedIn was built, in part, to aggregate information about people who work at various companies. Knowing this you can get a sense of what a competitor's team of employees look like, how long they have worked there, and whether they have hired any new people. This may not seem particularly insightful, but consider what discovering a competitor’s new hire might tell you: they’re showing what they’re about to do next. For instance, if you found out your competitor hired a developer who specializes in iPhone apps, they might be revealing that they're about to launch their own app in the near future. Likewise, if you notice several people leaving a company who all do similar work you may well surmise that particular part of the company is either shutting down or at the very least being poorly managed and therefore creating an exodus of people leaving the company.

3. Facebook: Facebook pages are great ways to see how your competition is interacting with their fans. If you're observing your competitor’s page correctly, however, you can find what you're competitors think is working or not working on their pages. For instance, if you find that they begin offering a lot of the same kinds of coupons or incentives, then they may be experiencing a sales bump as a result of this offer and they want to keep at it. This could reveal an opportunity for your own business to try similar offers on your own Facebook page.

4. Blog comments: Most companies have well vetted the posts on their blogs, but they don’t usually take the same due diligence when they respond to people in the blog comments. The comments are less formal, more off the cuff, and in general more likely to give you some inside information if you watch them long enough. Likewise, Facebook and Twitter comments will give you the same kinds of insights if you watch the way your competitor responds. Similarly, you may find people complaining about the same thing on the competitor’s Facebook page which could reveal to you a flaw in their product and therefore an opportunity for yours.

5. Twitter search: It goes without saying that you can monitor what your competitor is saying on Twitter by simply looking at their Tweets. What you won’t know, however, is what other people are saying about your competitor on Twitter. Just following your competitor’s Twitter feed won’t give you the full perspective of what you can learn about them via Twitter. By searching for all mentions of the competitor and any products or services they may offer, you can also see how well they are responding to these mentions. You’re not just monitoring what your competitor is saying through social media, you’re also monitoring what other people are saying about your competitor through social media.

6. Twitter and Facebook pictures: I once saw what appeared to be fairly boring Tweet from the CEO of a nationally recognized nonprofit that included a picture. The CEO was taking a picture of some family who came to visit him at his office. What the CEO never realized was that the white board behind the family members had some organizational information on it that probably wasn't meant for public knowledge. It showed clearly what some of the organization’s upcoming goals were and how those goals compared to a year ago. I was blown away at everything he was unknowingly sharing. I've seen similar things from pictures taken from business meetings. Keep an eye on any "behind the scenes" type of photos your competitors are sharing because they may be giving you more information than they think.

7. Foursquare and Gowalla: The numbers of people checking in on location based social networks like Foursquare or Gowalla are very small compared to the number of people using Facebook or Twitter, but for people who use them, they tend to reveal a lot about themselves. This can become a competitive advantage for you if you know who some of the people working for your competitors are (start with LinkedIn) and can find them on one of these services. If you find them, they may reveal information about conferences they’re attending, suppliers they use, or new locations where they may be looking to expand their business.

The bottom line is that there’s a lot of information being shared today that might not seem interesting to competitors alone, but when you combine all the data you may discover your competition is giving you significant insights into their business.

MicroExplosion Media

Video of the Week: Home Video Commentary

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Monday's Stats: QR Code Awareness, Facebook For Nonprofits & Social Logins

Read Entire Post: Monday's Stats: QR Code Awareness, Facebook For Nonprofits & Social Logins

Video of the Week: VW Wins Again With The Bark Side

Read Entire Post: Video of the Week: VW Wins Again With The Bark Side

Monday's Stats: Tablets Soar, Social Media Complaints, and Personal Video

Read Entire Post: Monday's Stats: Tablets Soar, Social Media Complaints, and Personal Video

Video of the Week: Finger Painting Like You've Never Seen It

Read Entire Post: Video of the Week: Finger Painting Like You've Never Seen It

Monday's Stats: Pinterest Rapid Growth, Google+, and the Mobile 1%

Read Entire Post: Monday's Stats: Pinterest Rapid Growth, Google+, and the Mobile 1%

Video of the Week: Hockey Analyst's Piano Desk

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How I Approach Disconnecting From Social Media

Read Entire Post: How I Approach Disconnecting From Social Media

Video of the Week: Frog Plays Touch Screen Game

Read Entire Post: Video of the Week: Frog Plays Touch Screen Game

Monday's Stats: Mobile Email, Digital ROI, & Tablet Wars

Read Entire Post: Monday's Stats: Mobile Email, Digital ROI, & Tablet Wars

Video of the Week: Nutcracker Song Via Glass Harp

Read Entire Post: Video of the Week: Nutcracker Song Via Glass Harp

Why You Should Use Your Content Like Native Americans (And Not The White Man)

Read Entire Post: Why You Should Use Your Content Like Native Americans (And Not The White Man)

Monday's Stats: Moms Love Mobile & Online Video Soars

Read Entire Post: Monday's Stats: Moms Love Mobile & Online Video Soars

Video of the Week: Dancing With iPod In Public (Christmas Edition)

Read Entire Post: Video of the Week: Dancing With iPod In Public (Christmas Edition)

Why I'm Not Bullish On Google+

Read Entire Post: Why I'm Not Bullish On Google+

Monday's Stats: eBook Sales, Chrome Beats Firefox, & Check-In's Future

Read Entire Post: Monday's Stats: eBook Sales, Chrome Beats Firefox, & Check-In's Future

Video of the Week: Black Friday Shopping Prank

Read Entire Post: Video of the Week: Black Friday Shopping Prank

Monday's Stats: Google+ Grows, Tablet Projections, Small Biz Preferences

Read Entire Post: Monday's Stats: Google+ Grows, Tablet Projections, Small Biz Preferences

Video of the Week: Boys Unattended With Bag Of Flour In House

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Monday's Stats: iPad Dominates, Jobs Via Social Media, and Two Screens

Read Entire Post: Monday's Stats: iPad Dominates, Jobs Via Social Media, and Two Screens

Video of the Week: Math Teacher's Thanksgiving Lesson

Read Entire Post: Video of the Week: Math Teacher's Thanksgiving Lesson

Case Study: Orabrush's Last Ditch YouTube Effort Launched Their Business

Read Entire Post: Case Study: Orabrush's Last Ditch YouTube Effort Launched Their Business

Monday's Stats: Reddit Growth, Teens Don't Tweet, and Magazines Going Social

Read Entire Post: Monday's Stats: Reddit Growth, Teens Don't Tweet, and Magazines Going Social

Video of the Week: Batman Meets Riddler. Justice Prevails?

Read Entire Post: Video of the Week: Batman Meets Riddler. Justice Prevails?

7 Ways To Monitor Your Competition With Social Media

Read Entire Post: 7 Ways To Monitor Your Competition With Social Media