Mike Andrew Consulting

Social media to boost $4b tourism market

mike — Fri, 10 May 2013 05:48:17 +0000

Queensland’s Hamilton Island has announced a valuable tie-up with Asian social media giant QQ.com as part of a plan to dramatically increase the number of Chinese visiting Australia. Chinese visitors pumped $4.2 billion into the Australian economy in 2012, with tourist numbers from the rising superpower increasing 16 per cent to a record 625,000. China

QR Code Scanning Isn’t Just A Young Person’s Activity

mike — Mon, 06 May 2013 01:16:40 +0000

QR code scanning – once the domain of the younger crowd – is becoming more evenly distributed across various age groups, according to [download page] data released by ScanBuy. The company, which says it processed a new high of 6.7 million scans via ScanLife in March, reveals that 57% of mobile barcode scanners were aged

Social Media Statistics Australia – April 2013

mike — Thu, 02 May 2013 06:21:55 +0000

Another month has flown by and it is now time to report our Australian Social Media statistics for April 2013. As I have mentioned in the past, social media growth in Australia has slowed right up. The larger networks are now reaching saturation point and not growing like we saw in 2010 and 2011. In

Australians suffer from Facebook fatigue

mike — Tue, 30 Apr 2013 03:31:12 +0000

It appears Aussies are starting to suffer from ‘Facebook fatigue’, according to new data from a social media monitor. The data, collected by social media monitoring firm Social Bakers, shows around 115,000 less people have logged on each month since the beginning of 2013 – with almost 400,000 users walking away from Facebook since December.

Aussies social media use ‘in decline’

mike — Fri, 19 Apr 2013 01:50:11 +0000

The amount of time Australians spend on social media sites is declining, according to new research involving three million internet users. Interest in sites like Facebook and Twitter grew rapidly in Australia from 2010. But new data shows time spent on these sites via fixed-line internet connections fell in 2012, with average users now spending

Twitter to mine people’s tweets

mike — Fri, 19 Apr 2013 01:32:12 +0000

Twitter has began to allow ads to be targeted at users based on the words written in ‘tweets’ and messages forwarded to followers at the popular social network. Previously, contents of Twitter messages relied on algorithms that pool the interests of users to send them potentially relevant ads in the form of tweets ‘promoted’ at

Twitter music app expected to launch

mike — Tue, 16 Apr 2013 23:42:53 +0000

Buzz has continued to build about the social media giant Twitter’s launching of a new music app. Key ‘influencers’ have already been given a sneak preview of the software ahead of a public roll-out, expected within days. Tech site AllThingsD said the music service, originally mooted for a Friday launch, was expected to be launched

Top reasons for small business failure: Study

mike — Fri, 12 Apr 2013 04:37:18 +0000

Small and medium-size businesses are most likely to fail because of an inability to manage costs or anticipate rising costs, according to a survey of more than 1000 Australian owners of SMEs. The survey, published yesterday by accounting software provider CCH and global information services group Wolters Kluwer, revealed SMEs see inexperienced management, a bad

Coalition says NBN will be cheaper and better

mike — Tue, 09 Apr 2013 06:26:31 +0000

The federal coalition will deliver a faster, better, cheaper national broadband network (NBN) to all Australians if it wins government, Opposition Leader Tony Abbott says. Whether for good or ill, these job seekers made a strong first impression Mr Abbott launched the coalition’s broadband policy in Sydney on Tuesday with communications spokesman Malcolm Turnbull. "We

Facebook Moves Into The Mobile World

mike — Thu, 04 Apr 2013 23:01:30 +0000

Facebook unveiled a software suite overnight which stakes out a "home" on Android smartphones as it steps up its challenge to Apple and Google in the booming mobile market. Chief executive Mark Zuckerberg said the new software weaves the social network into the home screen of HTC and Samsung phones powered by the latest versions