Mike Andrew Consulting

ACCC wins appeal against Google

mike — Wed, 11 Apr 2012 02:21:42 +0000

This week the Full Federal Court unanimously upheld the Australian Competition and Consumer Commission’s appeal filed in October 2011 against Google. The Full Court declared that Google, by publishing the four advertisements that were the subject of the ACCC’s appeal on result pages of the Google Australia website, engaged in conduct that was misleading or

Small acts add up to big change

mike — Fri, 30 Mar 2012 22:30:00 +0000

This week, thousands of cities across the globe will dim their lights at 8.30pm for an hour, joining in the world’s largest voluntary environmental action: Earth Hour. Scheduled for the last Saturday of every March – closely coinciding with the equinox to ensure that most cities are in darkness as it rolls out around the

Marketers Say Social Media, Search Are Industry’s Hottest Ad Tools

mike — Fri, 30 Mar 2012 22:27:08 +0000

Social media and search advertising are projected to be the most popular advertising tools this year, each cited by 24% of respondents to a PointRoll survey [pdf] of US marketing professionals, conducted by Kelton Research and released in March 2012. Display advertising followed closely, chosen by 22% of respondents. There was then a significant drop-off

Social Shares Drive 1 in 4 Online Shoppers to Purchase

mike — Fri, 30 Mar 2012 22:23:45 +0000

1 in 4 online shoppers, who shop at least quarterly online and login to their Facebook account at least monthly, have made a purchase based on a social recommendation, details Sociable Labs in a March 2012 report. 62% of survey respondents said they had ever read a comment on their Facebook page from a

Technology pays off for HarperCollins

mike — Fri, 30 Mar 2012 22:15:21 +0000

New technology has helped the British arm of Rupert Murdoch’s publishing company, HarperCollins, post its highest revenue figures in three years, says a report released in London. Turnover for the business rose 4.7 per cent to STG254 million ($A389 million) in the year ending June 2011, with the sales of e-books up sevenfold, reported the

Facebook to debut on stock market in May

mike — Fri, 30 Mar 2012 22:12:16 +0000

Facebook will make its stock market debut in May with a record-setting initial public offering of shares, according to a report in the Wall Street Journal. The world’s leading online social network has stopped selling shares on the secondary market in order to get a precise count of investors, the Journal said on Wednesday, citing

Purchase Recommendations From Blogs Highly Influential to Women

mike — Sun, 25 Mar 2012 23:25:55 +0000

61% of women who are active blog users say they have made a purchase based on a recommendation from a blog, a proportion that rises to 87% among BlogHer network members, according to a March 2012 survey from the company, which polled a sample of women from the general population and a sample from

Social Networks Positively Impact Entertainment Decisions

mike — Sun, 25 Mar 2012 23:22:43 +0000

Social network users are 27.3% more likely to say that the sites are important for making entertainment-related decisions than not (56% vs. 44%), according to The Hollywood Reporter (THR) and Penn Schoen Berland, in March 2012 survey results. And the influence of social networks appears to be overwhelmingly positive: 82% of users say they

Coles Social Media Crime

mike — Fri, 09 Mar 2012 01:29:28 +0000

Coles has become the latest major brand to experience a social media backlash after posing the statement: ‘In my house it’s a crime not to buy….’ elicited a string of hostile comments towards the supermarket. The retail giant published the tweet from its @Coles account at 8.25pm, but by 9.18pm quickly back tracked claiming the

Microsoft unveils Windows 8 for testing

mike — Sun, 04 Mar 2012 04:19:04 +0000

Microsoft this week let consumers start trying out its upcoming touch-based Windows 8 operating system, which aims to power a new wave of computer tablets and traditional PCs designed to counter Apple’s big gains in the market through its Macs and iPads. The test "beta" version of the revamped system was introduced at the Mobile