It’s exciting to dream big and envisage Cupstart as a global brand used by people all around the world. We strongly believe in what we are doing and we’re already giving it 110%, but how do we most effectively do so?
It’s fair enough to work hard, but as most will appreciate that’s not the be-all and end-all of achieving the success you desire. We have to work smarter. If we want to stand out, make our mark, change the world and give Cupstart every chance – we need to innovate and add value wherever we can.
We recently sat down for a brainstorming session to determine our goals and allocate the resultant actionable tasks. After much debate, we agreed on our 3, 6 and 12 month goals based on target volumes of cups turned over through the system. While our gut feel is that our goals are a slightly uncomfortable (good) stretch, it is hard to gauge what the public response and subsequent adoption will be in an untested market. How high, is too high?
With our goals in mind, we then worked through the key business areas (legals, technology and web development for Mike and PR / copy for Claire) and brainstormed the key actions for each area that would best set us up for goal achievement at our first milestone: 6 months. We had a lot of great ideas for expansion and the future but if they didn’t help us reach the initial goal we decided to put them on the back burner. A few hours, half a bottle of wine and actions written in black ink, we now face the hardest part of the process: action!
While we’ve been taking massive action from day one, it’s time to get laser-focused on specific and actionable goals to keep us moving towards our targets for the company.
We look forward to smashing through our 6 month milestones and will report back when we do!
Mike & Claire
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