Milestone SEO Blog | SEO and Online Marketing Blog

The Structure of a Google PPC Account

jim — Fri, 20 Apr 2012 20:24:19 +0000

To begin pay-per-click advertising, it helps to understand how a Google account is structured. This may not be fully clear without also looking at your own PPC account in Google Adwords, so if you don’t have one yet, perhaps you should bookmark this post until you do. This is the structure of a Google PPC [...]

What Is an Ad Group?

jim — Fri, 20 Apr 2012 20:20:05 +0000

One of the basic components of a Google PPC campaign is the ad group. Within the ad group, you write your ads and place your keywords — learn more about ads and keywords. Google seems to prefer ad groups with commonly themed keywords. For example, Google would probably prefer this group of keywords: orthopedic [...]

The Importance of the Right Landing Page

jim — Mon, 12 Mar 2012 17:59:12 +0000

Each pay-per-click (PPC) ad features a destination URL: When a potential customer clicks on a PPC ad, she is taken to your website. The destination URL is the URL of the specific page that she’s taken to. This page is called the landing page. It’s important to choose the most relevant landing page for your [...]

How to Write a PPC Ad

jim — Tue, 28 Feb 2012 21:15:17 +0000

The text of a PPC ad should be written to get potential customers to click on the ad’s link to your site. So when writing a PPC ad, ask yourself the question, Why should people choose my business over my competitors? Before you start writing, you should type your basic keywords into Google (and other [...]

What Is a Pay-Per-Click Ad?

jim — Fri, 10 Feb 2012 22:07:13 +0000

You’ve seen them. They’re the shaded ads at the top of a Google search-results page, or in the right-hand margin. You also see them on various websites — they’re the ads with the bold blue titles. A pay-per-click (PPC) ad is designed to get the user to click on the title and go to the [...]

What Is PPC?

jim — Mon, 30 Jan 2012 21:51:36 +0000

PPC stands for “pay-per-click.” This means that you pay only if a user clicks on your ad. (That click, of course, takes the user to your website.) If your ad merely appears on a web page, and no one clicks on it, you pay nothing. How does the search engine — let’s assume it’s Google [...]

Negative Keywords in Pay-Per-Click Advertising

jim — Mon, 16 Jan 2012 20:24:15 +0000

In pay-per-click advertising, you want a strong list of keywords – words and phrases that, when people search on them, will bring up your ad on the search engine. But you also want a strong list of negative keywords – words and phrases that, when people search on them, will prevent your ad from showing [...]

Use Facebook Insights to Increase Your Fans – Part 2

admin — Fri, 13 Jan 2012 18:36:47 +0000

Social Media Marketing Pasadena : This post is a continuation of Use Facebook Insights to Increase Your Fans - Part 1 On the Facebook insights tab, you can also see external referrers and Likes which will help you in broadening your fan base. External referrers – If all you see is google on this page, you need to [...]

Use Facebook Insights to Increase Your Fans – Part 1

admin — Thu, 12 Jan 2012 18:36:23 +0000

Social Media Marketing Santa Monica – Facebook has bumped up their analytics feature so that it is easier to increase your fans by using the Facebook insights tab. With the new analytics features, fan page owners are able to view key statistics to optimize posts and figure out their specific areas of opportunity. If you [...]

What’s a Keyword, Anyway?

tom — Mon, 09 Jan 2012 21:31:20 +0000

Pay Per Click Culver City : If you’ve worked with a search engine marketer to build your brand or business, you’ve probably talked about keywords. Your campaign starts with keyword research. That research suggests an appropriate keyword strategy. Executing your strategy involves keyword optimization. Keyword ranking reports help gauge a campaign’s effectiveness. If you’re thinking [...]

3 Different Types of Facebook Shares

admin — Fri, 06 Jan 2012 00:35:21 +0000

Social Media Marketing Glendale : When you are trying to get your fans or visitors to share some kind of content, there are 3 different ways you can ask (or force) them to share: Soft Share – when people are reminded to share the content with their family and friends. While this is the least [...]

For Some Industries, Social Media Doesn’t Mean Anything!

admin — Thu, 05 Jan 2012 23:55:04 +0000

Social media marketing West Covina : Now that I have your attention, read the rest of this post for the full explanation…. Sure, having a lot of likes, followers, shares and retweets look good, and it is also an indication that people like your content and deem it worthy of sharing it with their friends. [...]

4 Blogging Groups – Which Do You Fall Into?

admin — Thu, 29 Dec 2011 23:41:15 +0000

Internet Marketing Culver City : Did you know that there are over 3 million blogs being added to the internet every month? Neither did I! That is a lot of blogs. Sure, most of them will get lost in the abyss of the internet, but one thing you can take away from this statistic is that people [...]

5 Basic Things Internet Marketers Should Know About HTML

rafsan — Thu, 29 Dec 2011 00:35:59 +0000

Online marketing Redondo Beach : Knowing some basic HTML can be a powerful tool to an Internet Marketer. Here are five things that can help! Images Using images on your webpage is a always a great way to illustrate your point and grab attention to what you are writing about. What we do need to [...]

3 Ways to Get Traffic from Youtube

admin — Fri, 23 Dec 2011 18:10:03 +0000

Internet marketing Burbank : So you have a YouTube channel which has some pretty good videos on it and a decent amount of views. But, are you getting the most out of your YouTube presence? With about 3 billion views a day, YouTube is the second largest search engine behind Google. To get the most out of your youtube [...]

Things You Didn’t Know About Google, Microsoft, and Apple

Mariel Martinez — Tue, 20 Dec 2011 22:42:30 +0000

Online marketing Norwalk : Here are some fun facts about 3 major tech companies that you probably didn’t know. 1. The reason why the interface of Google is so simple is because the founders didn’t really know HTML at the time. 2. The name “Google” was a spelling mistake – the founders were originally going [...]

Using Your Email Signature to Promote Your Business

admin — Thu, 15 Dec 2011 18:33:04 +0000

SEO company Culver City : Most of us know that putting your information in the signature portion of your email is professional, but did you ever think of why people do that? If someone gets copied on that email or it is forwarded to someone else, that recipient will also get your contact and business information as well. [...]

3 Reasons Why Your Company Should be Blogging

admin — Thu, 08 Dec 2011 22:12:32 +0000

SEO comapny Torrance : As you might know, blogging is a way to improve your SEO because it is an area which can be updated on a consistent basis where your main pages are probably not. Google loves new content and for domains to be updated regularly. It’s their way of making sure that a [...]

Local Social Media Ad Spending To Hit 2.3 Billion In 2015

admin — Thu, 01 Dec 2011 18:07:29 +0000

Locally focused advertising in social media is expected to grow at annual rate of 33% from $400 million in 2010 to $2.3 billion by 2015, according to a new forecast from BIA/Kelsey. That would make local advertising roughly a third of the total of $8.1 billion in U.S. social media ad revenue that the research [...]

5 Ways to Improve Your Youtube Videos

admin — Thu, 17 Nov 2011 19:17:46 +0000

You can make the best Youtube or viral marketing video, but if nobody see’s it, whats the point? Don’t leave things up to chance and hope for the best. Employ these steps to make sure your Youtube video gets seen. Add highly searched key words in your title and description Make sure there is a [...]