Milestone SEO Blog | SEO and Online Marketing Blog

Adwords PPC Campaign Ad Extensions

rafsan — Tue, 11 Jun 2013 18:25:58 +0000

Google AdWords made several changes to their Ad Extensions recently by upgrading Phone Extension and Sitelink Extension and adding some new extensions such as Offer Extension, Seller ratings, etc.. Milestone SEO is here to go through each of them one by one and help you get familiar with those changes. According to Google, the benefits [...]

Success in a Multi-Device World

rafsan — Tue, 09 Apr 2013 00:30:13 +0000

Customers move fluidly across media and devices. According to Google’s customer behavior research, 90% of people move between devices to accomplish a goal, whether it’s on Smartphone, PCs, tablets or TV Milestone SEO helps our clients develop strategies and best practices for measuring customer behavior–as well as how to take action based on the insights. [...]

Zero Moment of Truth_ZMOT

rafsan — Thu, 21 Mar 2013 00:51:56 +0000

In Jim Leckinski’s ebook ZMOT: Winning the Zero Moment of Truth, he defines the Zero Moment of Truth (ZMOT) as “that moment when you grab your laptop, mobile phone or some other wired device and start learning about a product or service (or potential boyfriend) you are thinking of trying or buying.” ZMOT has now become the [...]

Google PPC Enhanced Campaign

rafsan — Thu, 21 Feb 2013 02:09:31 +0000

Google has made some changes to their pay-per-click (PPC) campaigns and named it as Enhanced Campaign There are three main changes: 1. Every campaign will target all devices — desktops, mobile phones and tablets. But you are able to manage your bids across devices, location, and time. For example, you can bid higher for users on mobile or [...]

Mobile Age is Coming

rafsan — Wed, 15 Aug 2012 22:45:15 +0000

According to research, half of Americans adults have Smartphone. 79% of Smartphone owners are ‘Smartphone shoppers’ 51% are more likely to purchase from retailers with mobile –optimized sites 59% would like to know product information from Smartphone. Mobile friendly website plays a significant role in online marketing. Milestone SEO provides mobile service to ensure your [...]

ZIP Code Targeting

rafsan — Fri, 06 Jul 2012 22:34:38 +0000

In Google Adwords campaign, when used in conjunction with a more broadly targeted campaign strategy, ZIP code targeting gives you greater precision and control over your defined target audience. Benefits: 1. Optimized by location Rank top to low performing locations for each product category Create supplemental campaigns targeting high performing locations Target your customer segments [...]

Optimize Your Campaign for Different Goals

rafsan — Sun, 10 Jun 2012 22:05:13 +0000

Optimization is the process of creating and editing keywords and ad text and adjusting other parts of our clients account to improve ad performance. It helps lower our clients’ cost, improve their return in investment(ROI), get more traffic and better leads, or accomplish any of their other advertising goals. Account Goal: Return on Investment The [...]

When Penguins Attack!

Mariel Martinez — Wed, 30 May 2012 20:00:37 +0000

If you’re in the internet marketing business, you are well aware of the Penguin Update – Google’s latest algorithm change that took place at the end of April. For those of you that are not familiar, the purpose of “Penguin” was to penalize webspam and low quality websites. In short, if you have a website [...]

The Structure of a Google PPC Account

jim — Fri, 20 Apr 2012 20:24:19 +0000

To begin pay-per-click advertising, it helps to understand how a Google account is structured. This may not be fully clear without also looking at your own PPC account in Google Adwords, so if you don’t have one yet, perhaps you should bookmark this post until you do. This is the structure of a Google PPC [...]

What Is an Ad Group?

jim — Fri, 20 Apr 2012 20:20:05 +0000

One of the basic components of a Google PPC campaign is the ad group. Within the ad group, you write your ads and place your keywords — learn more about ads and keywords. Google seems to prefer ad groups with commonly themed keywords. For example, Google would probably prefer this group of keywords: orthopedic [...]

The Importance of the Right Landing Page

jim — Mon, 12 Mar 2012 17:59:12 +0000

Each pay-per-click (PPC) ad features a destination URL: When a potential customer clicks on a PPC ad, she is taken to your website. The destination URL is the URL of the specific page that she’s taken to. This page is called the landing page. It’s important to choose the most relevant landing page for your [...]

How to Write a PPC Ad

jim — Tue, 28 Feb 2012 21:15:17 +0000

The text of a PPC ad should be written to get potential customers to click on the ad’s link to your site. So when writing a PPC ad, ask yourself the question, Why should people choose my business over my competitors? Before you start writing, you should type your basic keywords into Google (and other [...]

What Is a Pay-Per-Click Ad?

jim — Fri, 10 Feb 2012 22:07:13 +0000

You’ve seen them. They’re the shaded ads at the top of a Google search-results page, or in the right-hand margin. You also see them on various websites — they’re the ads with the bold blue titles. A pay-per-click (PPC) ad is designed to get the user to click on the title and go to the [...]

What Is PPC?

jim — Mon, 30 Jan 2012 21:51:36 +0000

PPC stands for “pay-per-click.” This means that you pay only if a user clicks on your ad. (That click, of course, takes the user to your website.) If your ad merely appears on a web page, and no one clicks on it, you pay nothing. How does the search engine — let’s assume it’s Google [...]

Negative Keywords in Pay-Per-Click Advertising

jim — Mon, 16 Jan 2012 20:24:15 +0000

In pay-per-click advertising, you want a strong list of keywords – words and phrases that, when people search on them, will bring up your ad on the search engine. But you also want a strong list of negative keywords – words and phrases that, when people search on them, will prevent your ad from showing [...]

Use Facebook Insights to Increase Your Fans – Part 2

admin — Fri, 13 Jan 2012 18:36:47 +0000

Social Media Marketing Pasadena : This post is a continuation of Use Facebook Insights to Increase Your Fans - Part 1 On the Facebook insights tab, you can also see external referrers and Likes which will help you in broadening your fan base. External referrers – If all you see is google on this page, you need to [...]

Use Facebook Insights to Increase Your Fans – Part 1

admin — Thu, 12 Jan 2012 18:36:23 +0000

Social Media Marketing Santa Monica – Facebook has bumped up their analytics feature so that it is easier to increase your fans by using the Facebook insights tab. With the new analytics features, fan page owners are able to view key statistics to optimize posts and figure out their specific areas of opportunity. If you [...]

What’s a Keyword, Anyway?

tom — Mon, 09 Jan 2012 21:31:20 +0000

Pay Per Click Culver City : If you’ve worked with a search engine marketer to build your brand or business, you’ve probably talked about keywords. Your campaign starts with keyword research. That research suggests an appropriate keyword strategy. Executing your strategy involves keyword optimization. Keyword ranking reports help gauge a campaign’s effectiveness. If you’re thinking [...]

3 Different Types of Facebook Shares

admin — Fri, 06 Jan 2012 00:35:21 +0000

Social Media Marketing Glendale : When you are trying to get your fans or visitors to share some kind of content, there are 3 different ways you can ask (or force) them to share: Soft Share – when people are reminded to share the content with their family and friends. While this is the least [...]

For Some Industries, Social Media Doesn’t Mean Anything!

admin — Thu, 05 Jan 2012 23:55:04 +0000

Social media marketing West Covina : Now that I have your attention, read the rest of this post for the full explanation…. Sure, having a lot of likes, followers, shares and retweets look good, and it is also an indication that people like your content and deem it worthy of sharing it with their friends. [...]