“You have to believe in yourself when no one else does. That’s what makes a winner.”
—Venus Williams, Olympic gold medalist and professional tennis champion

There are three components of success in every area of your small business marketing plan: Your Inner Game, Your Game Plan and Your Outer Game. Most small business owners spend the majority of their time on their outer game, which includes the tactics and activity. While you need to spend time on your outer game, top producers know that as much as 80-90% of their success is dictated by their inner game. So we must also devote time and energy to creating a strong inner game to achieve the success we desire. Today, we will address your inner game!

In my last post, we discussed two components of your inner game in your small business marketing plan – #1: Where will I be? and #2: What do I want? Hopefully you have taken time to answer these questions.

Today, we will dive into the next step– Small Business Marketing Inner Game Strategy #3: Develop a healthy Worth Barometer (Part 1).

In my 20+ years of research into the secrets of success, I’ve found that the most important aspect of long-term, sustainable achievement in your small business and life is a healthy “worth barometer.”

I coined this term, which is a measurement of a person’s self-esteem and beliefs, in my book, The 7 Principles of Becoming a Millionaire for Life: Powerful Lessons to Create Significant Wealth, Health & Happiness. Small business owners, service providers and advisors with high worth barometers have a great self-image: They are willing to persevere, even when things aren’t going their way.

To access the 7 Principles eBook use code VIP25 and save 25%. Just enter the code and hit apply before checking out.

On the other hand, small business owners, service providers and advisors with low worth barometers don’t believe that they’re good enough and rarely sustain success over the long-term. Even if they make a million dollars or achieve something similarly spectacular in one area of their lives, they will typically lose it or sabotage their success by diminishing some other important aspect of their existence, like their health or relationships.

Fortunately, your worth barometer isn’t fixed. You can build it up by assessing your current level of self-esteem and make shifts in your internal belief system.

Small Business Marketing Inner Game Strategy #1: Changing your belief system.
Beliefs are powerful things. According to the author and philosopher James Allen, “You are truly where your thoughts have brought you. You will be tomorrow where your thoughts take you.” Consequently, if you believe you deserve success in business, you’re more likely to get it.

But how do we change our beliefs? Sometimes they’re so ingrained in the way we live that we’re not even aware of them—or that they’re keeping us from achieving our small business goals.

To get the results we desire, we must be open to changing them. Ask yourself, “Am I getting the results I want in my small business, my personal life, etc.?” If the answer is a resounding “Yes,” then you don’t have to change a thing. If the answer is “No,” then you need to take a hard look at your beliefs and the way they manifest themselves into your actions and behaviors.

As Albert Einstein so eloquently pointed out, wanting a different result yet continuing to do the same thing in your small business or life is insanity. There are a lot of people that want success in their small business, for example, and yet they continue to avoid completing their HVFDAs (high value fixed daily activities) or their IPAs (income producing activities). Insanity indeed!

If you want to achieve a certain small business goal but it’s been elusive, you need to identify the beliefs and behaviors that are getting in your way. Do this in every aspect of your life—such as your career, relationships, health, community and finances. Write down the beliefs and behaviors that are working and what beliefs and behaviors you need to change. Be brutally honest with yourself. It may be difficult or scary to let go of something you’ve held so dear for so long, but perseverance will be worth it.

Some of the latest brain research shows that we can change our beliefs through a combination of self-talk, visualization, education, coaching and practice. It may take a little time, but you’ll be amazed at the results. I can tell you that a common trait among multi-millionaires, most of which are small business owners, is that they believe with ever fiber of their being that their dreams are real and attainable. Even when others tell them that they’re crazy, they continue to follow their purpose and passion with great faith.

Scientific studies confirm that beliefs matter more than the current reality of a given situation. For example, many people who miraculously overcome illness do so because they simply believe in their treatments with every fiber of their being. Prayer, chemo, acupuncture—in many respects they are all the same if the belief in them is strong enough.

Next post, we’ll address the second half of the Small Business Marketing Inner Game Strategy #3: Develop a healthy Worth Barometer (Part 2). It will provide you insight on building up your self-esteem so you can master your inner game!

Until then you can access more articles and insight on developing a strong worth barometer in our FREE mastermind community. Get instant access at FREE Copper.

Small Business Marketing Secret #1- Where will I be?
One of the most important questions in your small business marketing plan is to determine where you will be if you keep doing what you are doing.

My good friend Judy Willodson always asks potential clients, “If you continue doing what you are doing, where will you be in 5 years?” Take some quiet time to answer this question and decide what you really want. Make sure and answer this question for all areas including your small business, finances, personally etc.

In my opinion, this question and the answer are two key success factors to a successful small business marketing plan (especially if you do something to ensure you’ll end up where you want to be in 5 years!) After all if your marketing plan isn’t going to take you and your small business where you want to go, of what value is it?

Once you identify where you are, as well as where you will likely be if you continue doing what you are doing, you need to identify the gaps in your small business marketing plan. In working with tens of thousands of small business owners, most gaps are minor not major, the secret of success is to identify and correct them.

If you want more insight on taking your small business and life from where you are to where you want to be, join us on our next webinar: Achieving the Uncommon Level of Success. Simply click WEBINAR ACCESS to register.

Small Business Marketing Secret #2- What do I really want?

It makes sense that if we want to achieve a goal or dream, we must first decide what we want. And yet too often small business owners do not know what they want. Many know what they don’t want, but ask them what they do want and they’ll respond, “That’s a great question.” It wouldn’t be so concerning but if we don’t know what we want, how can we create a small business marketing plan to get us there?

The stakes of not knowing that answer can prove devastating to our small business success and dramatically reduce our odds of achieving what we desire. So we must take time to find the answer.

A great way to discover what you really want is to spend time each day envisioning your ideal future, personally as well as professionally. Ideally find a location that is quiet such as in nature or a room without distractions. Then close your eyes, ask what would my ideal life and business look like and then imagine the possibilities. There is no right or wrong so dream big.

Another effective small business marketing strategy to identify what you want, I share in The 7 Principles of Becoming a Millionaire for Life. This strategy provides insight for getting answers to tough questions, as well as releasing mental blocks and core beliefs. It consists of writing the question with your dominant hand and then answering it with your non-dominant hand.

Begin writing for 10 minutes and increase it up to 30 minutes each day. The secret is consistency. You will know when you have the answer because you will experience it in your reality. Take time to determine what you want in every aspect of your personal and professional life such as career, spiritual, financial, physical, family, relationships and community.

If you want access to this entire process, click 7 Principles eBook use code VIP25 and save 25%. Just enter the code and hit apply before checking out.

Don’t stress out, the goal isn’t perfection. You can always make modifications on your journey to discovering the keys to success!

For more guidance regarding your small business marketing plan or discovering what you want, join us for our next webinar: Achieving the Uncommon Level of Success. Simply click WEBINAR ACCESS to register.

Thanks for tuning in and until we connect again, take some time to determine what you really want and then create a small business marketing plan to ensure you will get it! You will be so glad you did.

The feedback we have gotten from this year’s Selling Strategies Summit has been outstanding… so a huge thanks for listening and to all the experts
for sharing their wisdom!

The last day of the Summit has another amazing line up of speakers that share more sales secrets and is guaranteed to take you to the next level!

To listen for free, go to

http://www.SellingStrategiesSummit.com

___________________________

Sandy Schussel
___________________________

Small Business Marketing Topic: Double Your Income By Making Referrals Easy

You will learn these Small Business Marketing Tips and More:

• The 10-Step Referral System that has increased the
income of hundreds of producers and can for you too!
• Why agents and advisors don’t get more referrals and what you
can do about it! (You can’t afford to miss this tip!)
• “Magic words” that will get YOU more referrals

Sandy is the author of Become a Client Magnet: 27 Strategies
to Boost Your Client-Attraction Factor and The High Diving Board:
How to Overcome Your Fears and Live Your Dreams.

To listen for free, go to

http://www.SellingStrategiesSummit.com

Want More Small Business Marketing Tips but don’t have time to listen? No problem!
Purchase the audios now and save 50% ($100)
(Price increases after summit ends)

http://www.SellingStrategiesSummit.com/purchase
___________________________

Ryan Pinney
___________________________

Small Business Marketing Topic: Selling Insurance in the 21st Century: Internet
Marketing, Social Media and Mobile Devices

You will learn these Small Business Marketing Tips:

• How the Internet has forever changed the insurance industry
• How to set-up and manage a social media campaign in only 10 minutes per day
(I love this strategy!)
• The 5 “secrets” of successful internet and social media branding
• How to create an “Expert” image through free internet and social media sites

Ryan is a financial advisor marketing expert, a 3-time MDRT Top of the Table qualifier and regular contributor
to financial publications where he has been featured by Bankrate.com,and
Yahoo! Finance.

To listen for free, go to

http://www.SellingStrategiesSummit.com

Want More Small Business Marketing Tips but don’t have time to listen? No problem!
Purchase the audios now and save 50% ($100)
(Price increases after summit ends)

http://www.SellingStrategiesSummit.com/purchase

And for the finale….
___________________________

Eric Lofholm
___________________________

Eric will share:

Small Business Marketing Topic:
The Seven Step System to Generating More Clients and More Income

You will learn Small Business Marketing Tips:

• How to predictably generate leads in your target market
• How to take your leads and consistently make appointments
• How to move leads in a predictable way to get consistent conversion from them
• The stage selling process and how to use it to make more sales!

Eric is President and CEO of Eric Lofholm International, Inc., an organization he
founded to serve the needs of sales professionals and companies worldwide.

He is a Master Sales Trainer, who has trained tens of thousands of small businesses and sales professionals nationwide. He is one of the best and most sought after sales scripting
trainers in the world. This is a presentation you simply can’t afford to miss if you want
to succeed in sales!

To listen for free, go to

http://www.SellingStrategiesSummit.com

Want More Small Business Marketing Tips but don’t have time to listen? No problem!
Purchase the audios now and save 50% ($100)
(Price increases after summit ends)

http://www.SellingStrategiesSummit.com/purchase
See you on the summit!

Don’t know? I didn’t either until I interviewed
Rich Campe and Brett Kitchen….

When you tune into the Selling Strategies
Summit on Thursday, you will find out… but more
importantly, the answer to the question is a game changer
to your business & life!

The feedback we have received from the participants
of the summit has been off the charts… so enjoy
another amazing day of information to get your business
to the next level!

To listen, go to:

http://www.SellingStrategiesSummit.com
___________________________

Brett Kitchen
___________________________

Small Business Marketing Topic: How to Sell more by using the Pre-emptive Strike

You will learn:

• The single biggest mistake you can make when selling
• How to make closing the deal effortless…an easy, forgone
conclusion when you use this process
• The “Jerry Spence”: how to use his approach of never
losing a trial, so you never lose a deal
• How to use the pre-emptive strike to systematically
destroy objections…BEFORE they blow up in your face

Brett is the founder and CEO of the Insurance Mavericks.
He is also the author of the Best Selling Book: Safe Money
Millionaire.

To listen for free, go to

http://www.SellingStrategiesSummit.com

No time to listen? No problem!
Purchase the audios now and save 50% ($100)
(Price increases after summit ends)

http://www.SellingStrategiesSummit.com/purchase
___________________________

Annette Bau
___________________________

Small Business Marketing Topic: The 7 Best Selling Strategies of All Times!

You will learn:

• How to overcome barriers that get in the way
of sales success
• What you must know about Socrates’ wisdom & insight
• How to use story selling for maximum success
• The secret cookie recipe

Annette is the founder of MillionaireSeries.com,
and Advisor Marketing Practices
and three books, the latest, “101 Insider Secrets for
Marketing to Affluent Women, How to Get Your Share of this
$20 Trillion Dollar Market”

If you want to learn the best selling strategies of all
times, tune in tomorrow!

To listen for free, go to

http://www.SellingStrategiesSummit.com

No time to listen? No problem!
Purchase the audios now and save 50% ($100)
(Price increases after summit ends)

http://www.SellingStrategiesSummit.com/purchase
___________________________

Rich Campe
___________________________

Small Business Marketing Topic: The Off-Season – Strategies to Create More Time,
Money & Fun

You will learn:

• Top advisor best practices
• How to leverage your team
• How to create a unique brand
• How to duplicate your “ideal” clients

If you want to take your business & life to the next level,
you can’t miss this interview!

Rich Campe. He is the founder of ProAdvisorCoach, the performance and achievement specialists for
professionals.

He is the co-author of
The Off Season Playbook For Financial Professionals.

To listen for free, go to

http://www.SellingStrategiesSummit.com

No time to listen? No problem!
Purchase the audios now and save 50% ($100)
(Price increases after summit ends)

http://www.SellingStrategiesSummit.com/purchase

On Friday, November 11th, I interview
Sandy Schussel, author of Become a Client Magnet:
27 Strategies to Boost Your Client-Attraction Factor
and The High Diving Board: How to Overcome Your Fears
and Live Your Dreams.

Sandy will share:

Double Your Income By Making Referrals Easy

Next up is Ryan Pinney.
Ryan is a 3-time MDRT Top of the Table qualifier and
regular contributor to financial publications where he
has been featured by Bankrate.com,and Yahoo! Finance.

Ryan will share:

Selling Insurance in the 21st Century: Internet Marketing,
Social Media and Mobile Devices.

And the finale…. is Eric Lofholm!

Eric is President and CEO of Eric Lofholm International,
Inc., an organization he founded to serve the needs of
sales professionals worldwide.

Eric Lofholm is a Master Sales Trainer, who has trained
tens of thousands of sales professionals nationwide. He
is one of the best and most sought after sales scripting
trainers in the world. This is a presentation you simply
can’t afford to miss if you want to succeed in sales!

Eric will share:

The Seven Step System to Generating More Clients and More
Income

To listen for free, go to

http://www.SellingStrategiesSummit.com

No time to listen? No problem!
Purchase the audios now and save 50% ($100)
(Price increases after summit ends)

http://www.SellingStrategiesSummit.com/purchase

See you on the summit!

Success Selling!

Annette

P.S. Can’t listen? No problem!
Purchase the audios now and save 50% ($100)
(Price increases after summit ends)

http://www.SellingStrategiesSummit.com/purchase

Want to know the best way to make more money?

Well, Wednesday on the Selling Strategies Summit, you will learn numerous ways…
http://www.SellingStrategiesSummit.com

___________________________

Mark Satterfield
___________________________

Small Business Marketing Topic: How to Use Stories to Sell More
& Differentiate Yourself from the Competition

You will learn small business marketing strategies:

• The 3-Key Elements That Must Be In Any Great Sales Story
• How to Create a Marketing Story that will Captivate Prospects and Make
Them Say “I Want To Do Business With You!”
• How To Silently Overcome All the Concerns Your Prospect has about Doing Business
with You
• The Most Successful Sales Letter Ever Written, And How You Can Copy
Its Amazing “Secret”
• How to create a get a Huge Funnel of Prospects in your small business marketing plan!
(this is my favorite from the interview)

Mark is the founder and CEO of Gentle Rain Marketing Inc. Since 1992, he
has advised financial advisors on how to build relationships with the affluent
and wealthy. He is the author of seven books including, Unique Sales Stories:
How To Get More Referrals, Differentiate Yourself From The Competition & Close More
Sales Through The Power Of Stories and Power Prospecting: How to Gain Access to Key
Decision Makers.

To listen for free, go to

http://www.SellingStrategiesSummit.com

No time to listen? No problem!
Purchase the audios now and save 50% ($100)
(Price increases after summit ends)

http://www.SellingStrategiesSummit.com/purchase
___________________________

Lew Nason
___________________________

Small Business Marketing Topic: Recession Breakout… “Insider Secrets” to
Finding More Life Insurance and Annuity Sales!

You will learn small business marketing strategies on how to:

• Gather the proper prospects when planning seminars and conferences
• Properly get your Name into the Community
• Use the Power of Developing Relationships
• Efectively use “The Heart Felt Letter” to Attract Friends & Family in your
Small Business Marketing Plan (my favorite)

Lew is the founder of the Insurance Pro Shop “The 9 out of 10 Guy’s.” He is
a specialist in helping agents boost their life and annuity sales and has helped 1,000′s
of agents do just that! Lew shares strategies that have been PROVEN over many years of
success. (He doesn’t teach theory!)

If you want better results in your business, this is an interview you can’t miss!

To listen for free, go to

http://www.SellingStrategiesSummit.com

No time to listen? No problem!
Purchase the audios now and save 50% ($100)
(Price increases after summit ends)

http://www.SellingStrategiesSummit.com/purchase

___________________________

Susan Friedmann
___________________________

Small Business Marketing Topic: How To Get Rich In Your Niche: 7 Strategies To (Seriously)
Set Yourself Apart From The Competition

You will learn small business marketing strategies:

• How to grow your business in your niche
• How to specialize in your own profitable market so you set yourself apart from
the competition
• Winning small business marketing strategies to create an expert identity in your niche
• Simple ways to distinguish your business and win more sales

If you want more sales, learn from the leading expert on niche marketing! This is a must
listen to interview!

Susan Friedmann (Certified Speaking Professional) The NichePreneur™ Coach, is an
internationally recognized niche marketing expert and “how-to” coach. She is the author
of numerous books including: “Riches in Niches: How to Make it BIG in a small Market,”
& “The Complete Idiot’s Guide to Target Marketing.”

To listen for free, go to:

http://www.SellingStrategiesSummit.com

No time to listen? No problem!
Purchase the audios now and save 50% ($100)
(Price increases after summit ends)

http://www.SellingStrategiesSummit.com/purchase

On Thursday, November 10th, I interview Brett Kitchen, co-founder of
The Insurance Mavericks. He is the author of the Best Selling Book:
Safe Money Millionaire.

Brett will share:

Small Business Marketing Strategy: How to Sell More by Using the
Pre-emptive Strike

You will also hear insight from yours truly, Annette Bau. I am founder of
MillionaireSeries.com, MillionDollarMarketingPractices.com, Advisor
Marketing Practices and three books, the latest, “101 Insider Secrets for
Marketing to Affluent Women, How to Get Your Share of this $20 Trillion Dollar
Market”

I will share:

Small Business Marketing Strategy: The 7 Best Selling Strategies of All Times
(this took me sometime to get it down to 7!!)

And then you will hear an amazing expert & coach…. Rich Campe. He is the
founder of ProAdvisorCoach, the performance and achievement specialists for
professionals. He is the co-author of “The Off Season Playbook For Financial
Professionals.”

Rich will share:

Small Business Marketing Strategy: The Off-Season – Strategies to Create
More Time, Money & Fun

To listen to these interviews for free, go to

http://www.SellingStrategiesSummit.com

No time to listen? No problem!
Purchase the audios now and save 50% ($100)
(Price increases after summit ends)

http://www.SellingStrategiesSummit.com/purchase

See you on the summit!

Success Selling!

Annette

P.S. Can’t listen? You can purchase the audios now and save 50% ($100).
(Price increases after summit ends)

http://www.SellingStrategiesSummit.com/purchase

Want to know the biggest small business selling secret of all times?

Well, Tuesday on the Selling Strategies Summit, you will learn that and more…

http://www.SellingStrategiesSummit.com

___________________________

Bob Artz
___________________________

Small Business Marketing Topic: Supercharge Your Sales Success

You will learn how to:

• Get results using the 4 traits of highly effective salespeople
• Increase your self discipline so you can get to the next level
• Ask questions to get maximum results
• Increase your self-discipline so you can achieve your small business sales goals
• Focus on customer service for more sales

Bob works with financial advisors and insurance professionals and is the founder of Polaris One and InsuranceCoachU.

To listen for free, go to

http://www.SellingStrategiesSummit.com

No time to listen? No problem!
Purchase the audios now and save 50% ($100)
(Price increases after summit ends)

http://www.SellingStrategiesSummit.com/purchase

___________________________

Simon Reilly
___________________________

Small Business Marketing Topic: The Six Degrees of the Financial Services Selling Connection

You will learn:

• Why it is critical to emotionalize the financial services conversation to get the results you desire
• How to effectively use financial services parables to sell more
• Key things you can do today to become more successful
• How to resolve unmet needs so you stop sabotaging your small business success

Simon is an author, speaker, business coach and behavior analyst with 20 years of experience consulting, coaching
and training. He is an expert at getting you unstuck so you can achieve your sales goals!

If you want better results in your small business,this is an interview you can’t miss!

To listen for free, go to

http://www.SellingStrategiesSummit.com

No time to listen? No problem!
Purchase the audios now and save 50% ($100)
(Price increases after summit ends)

http://www.SellingStrategiesSummit.com/purchase

___________________________

Howard Wight
___________________________

Small Business Marketing Topic: Thinking Bigger and Selling More… More Easily

You will learn how to:

• Implement super simple sales ideas that will enable you to make bigger sales faster
• Get more and better referrals
• Transition from hello to the fact-finding discovery process
• Make it easier for clients to buy using comparison selling (you will love this idea)!

If you want more sales or a better small business marketing plan, you need to listen
to this interview and learn from Howard Wight. In addition to an amazing sense of humor,
he is the author of seven books and a featured speaker at the Million Dollar Round Table
annual meeting (six times!)

To listen for free, go to:

http://www.SellingStrategiesSummit.com

No time to listen? No problem!
Purchase the audios now and save 50% ($100)
(Price increases after summit ends)

http://www.SellingStrategiesSummit.com/purchase

On Wednesday, November 9th, I interview Mark Satterfield, CEO of Gentle Rain Marketing and
author of seven books including “Unique Sales Stories: How to Get More Referrals, Differentiate Yourself From
The Competition & Close More Sales Through The Power Of Stories.

Mark will share: Small Business Marketing Secret:
How to Use Stories to Sell More & Differentiate Yourself from the Competition

I also interview insurance legand, Lou Nason, founder of the Insurance Pro Shop, “The 9 out of 10 Guy’s.”

Lou will share: Small Business Marketing Secret
Recession Breakout… “Insider Secrets” to Finding More Life Insurance and Annuities Sales!

And last but most certainly not least…. Susan Friedman.

Susan is the NichePreneuer(tm)Coach. An international specialist on niche marketing and author of several
books including “Riches in Niches: How to Make it Big in a Small Market.”

Susan will share: Small Business Marketing Secret
How To Get Rich In Your Niche: 7 Strategies To (Seriously) Set Yourself Apart From The Competition

http://www.SellingStrategiesSummit.com

No time to listen? No problem!
Purchase the audios now and save 50% ($100)
(Price increases after summit ends)

http://www.SellingStrategiesSummit.com/purchase

See you on the summit!

Small Business Marketing & Selling Success!

Annette

P.S. Can’t listen? You can
purchase the audios now and save 50% ($100)
(Price increases after summit ends)

http://www.SellingStrategiesSummit.com/purchase

If you Want to know how to close 90% of your prospects then join me Monday on the Selling Strategies Summit, you will learn that and more at this year’s Selling Summit…

http://www.SellingStrategiesSummit.com

___________________________

Sid Walker
___________________________

Small Business Marketing Topic: How Top Producers Make
Millions with a Low Key Approach

You will learn how to:

• Create a small business marketing plan and mindset that attracts ideal clients
• Double or even triple your closing ratios
• Tap into the psychology of success in your small business marketing
• The secret to getting more referrals to ideal clients and more… much more

Sid’s low key approach has consistent closing rates that exceed 90%!

To listen for free, go to

http://www.SellingStrategiesSummit.com

No time to listen? No problem!
Purchase the audios now and save 50% ($100)
(Price increases after summit ends)

http://www.SellingStrategiesSummit.com/purchase

No time to listen? No problem!
Purchase the audios now and save 50% ($100)
(Price increases after summit ends)
___________________________

Bill Guertin
___________________________

Small Business Marketing Topic: Slam Dunk Selling-
How Professional Sports Teams Fill the House and How You Can Too

You will learn:

• The qualities of dominant players in other successful small business marketing & sales enterprises
• The secrets of becoming a more well-known player in your market
• Key things you can do today to become more successful right away
• Techniques used by professional sports’ inside sales teams

Bill is CEO of The 800-Pound Guerilla and one of the foremost experts on improving your sales and results, regardless of the economy!

If you want better results in your business, this is an interview you can’t miss!

To listen for free, go to

http://www.SellingStrategiesSummit.com

No time to listen? No problem!
Purchase the audios now and save 50% ($100)
(Price increases after summit ends)

http://www.SellingStrategiesSummit.com/purchase

No time to listen? No problem!
Purchase the audios now and save 50% ($100)
(Price increases after summit ends)
___________________________

Mike Brooks
___________________________

Small Business Marketing Topic: Selling Secrets of a Top 20% Producer

You will learn:

• What it takes to reach “SuperStar Sales Status”
• Five things you can do NOW to move into the top 20%
• Why disqualifying leads is more important than qualifying leads
• Why “Scripts” are so important to success

If you want more and better results, you need to listen to this interview and learn from Mike Brooks. The author of “The Ultimate Book of Phone Scripts”, he is Mr. Inside Sales!

To listen for free, go to:

No time to listen? No problem!
Purchase the audios now and save 50% ($100)
(Price increases after summit ends)

http://www.SellingStrategiesSummit.com/purchase

No time to listen? No problem!
Purchase the audios now and save 50% ($100)
(Price increases after summit ends)

On Tuesday, November 8th, I interview Bob Artz, founder of Polaris One and InsuranceCoachU.

Bob will share:
How You Can Supercharge Your Sales Success

I also interview Simon Reilly, business coach, speaker & writer and behavior analyst.

Simon will share Small Business Marketing Topic:
The Six Degrees of The Financial Service Selling Connection

Tuesday concludes with my interview with Howard Wight.

Howard is a featured speaker at the Million Dollar Round Table
and author of seven books.

Howard will share:
Thinking Bigger and Selling More…More Easily

To listen to these interviews for free, go to

http://www.SellingStrategiesSummit.com

See you on the summit!

To Your Success!

Annette

P.S. Can’t listen? You can
purchase the audios now and save 50% ($100)
(Price increases after summit ends)

http://www.SellingStrategiesSummit.com/purchase

Tomorrow, April 15th, at the Affluent Tele-Summit, you will learn from more leading experts, how to market to high net worth prospects and clients…

The first expert… Richard Weylman

His small business marketing topic:

What it Takes to Market to the Affluent… The New Normal

In his interview, Richard Weylman, shares some amazing small business marketing strategies.
Specifically, you will learn how to:

* Replace your small business marketing “USP” with a “UVP.”
* Avoid common mistakes made in marketing to and working with the affluent.
* Create a value proposition that gets high net worth clients to ask “The Question,” which dramatically increases the odds that they will hire you.
* Respond when wealthy prospects ask what you do… it is not how most advisors respond!
* Tap into the key motivators that will get high net worth clients to seek you out.

Richard Weylman is the author of the best selling book, Opening Closed Doors- Keys to Reaching Hard to Reach People and the founder of the Weylman Center for Excellence.

Richard Weylman is one of the foremast marketing to the affluent experts. If you want to elevate your success, you can’t afford to miss this interview.

To listen for free, go to

Summit

The next expert is Wayne Kelly.
His small business marketing topic:

Radio and Podcast Tips to Attract Affluent Clients

In his interview you will learn:

* How to create your own celebrity status.
* What the media wants and how to deliver it.
* The biggest mistakes advisors and consultants make when approaching the media.
* How to leverage your interviews and get more coverage.
* The best small business marketing strategy for showcasing your media experience to your wealthy clients.
* How you can get media exposure to high net worth clients and prospects.

Wayne Kelly is a radio host and founder of On-Air Publicity, a media publicity and coaching company.

He’s won numerous awards for the Wayne and Jayne Radio show, including the Canadian Association of Broadcasters special Gold Ribbon Award.

If you want to know how to effectively use the media to attract affluent prospects and clients, to your business immediately, tune in and listen to Wayne Kelly.

To listen for free, go to

Summit

The next expert interview is with Maribeth Kuzmeski, founder of Red Zone Marketing. She is the author of The Connectors: How the World’s Most Successful Business people Build Relationships & And the Clients Went Wild….

She will share some great small business marketing strategies to get your business to the next level.

Her small business marketing strategy topic is:
The 5 Best Strategies of All Times for Attracting High Net Worth Clients.

You will learn:

* Why traditional “Client Appreciation Dinners” do not work with the high net worth.
* What you need to do to make your client events a huge success.
* The “Don’t Miss the Boat” client strategy.
* The 5-5-5-20 financial advisor marketing client strategy.
* The “Referral Strategy” that works with high net worth clients.
* Why your online reputation is so important in working with wealthy clients.

To listen for free, go to

Summit

In my interview with Sid Walker, he provides insight to some of the best small business marketing strategies available to advisors today.

His small business marketing strategy:
Selling Without Wrestling – How to have a 90% closing ratio and an abundance of quality high net worth referrals without being pushy or controlling.

He will teach you how to:
• Create a small business marketing plan and mindset that attracts high net worth clients.
• Attract wealthy clients (even if you are not affluent).
• Get more referrals to high net worth prospects.
• Tap into the psychology that gets high net worth clients to choose you as their advisor.

His low key approach has success rates that exceed 90%!

To listen to these interviews for free, go to

Summit

I will see you on the summit!

Annette

If you missed any of these amazing interviews you can still save 51% ($100 savings) until April 22nd, at 5 pm PT.

To access the interviews go to Get Access Now.

Today, at the Affluent Summit, you will learn how to market to women and much more…

The first expert, is yours truly (Annette Bau)… My small business marketing topic:

Insider Secrets to Marketing to and Working with Affluent Women.

In my interview, I share some great small business marketing strategies.

Specifically, you will learn:

* What you must do to thrive in the female niche market.
* The process to tap into the affluent women niche market.
* How to determine your ideal women niche market based on your personality profile.
* How to incorporate and utilize the ALR™ questionnaire process to find ideal prospects.
* How to understand the three different types of affluent women.

I am a Certified Financial Planner(r) practitioner, and have been a financial planner for over 20 years working extensively with affluent women and business owners.

I am the the author of The Marketing Guide for Affluent Women, If Only I had Known… What YOU need to do NOW to avoid devastating financial mistakes and the upcoming book Insider Secrets for Marketing to and Working with Affluent Women – How to Double Referrals, Referrals,Retention and Repeat Business.

Even if you do not currently work with widows or divorcees, if you want to retain your clients when the first spouse dies, you need to attend this presentation!

To listen for free go to

Summit

The next expert is Mike Brooks.

His small business marketing topic:

What to Say to Build Instant Rapport with Wealthy Clients.

In his interview you will learn:

* What NOT to say when you call an affluent client.
* How to use the “Oh” technique.
* How to build instant rapport with high net worth clients.
* How to use phrase scripts to effectively communicate with wealthy clients.
* Learn what you should say and do when calling on high net worth clients.

With over 20 years of inside sales and closing experience, Mike has been billed nationwide as Mr. Inside Sales. He is the author of The Real Secrets of the Top 20%. Mike’s proven techniques, strategies and skills are used successfully by companies and industries serving the wealthy, including sales of securities, high-tech products, pharmaceuticals, equipment leasing and various other business-to-business applications.

If you want to know how to approach, sell and convert more affluent prospects to your business immediately, tune in and listen to Mike Brooks.

To listen for free go to

Summit

The last expert interview is with referral expert Bill Cates.

His small business marketing topic:

Proven Strategies to Acquire More High Net Worth Clients through Referrals.

You will learn:

* The 3-phase approach to building massive referrals from traditional (and non-traditional) referral sources.
* The best strategies for meeting wealthy client referral resources.
* The best client events (it’s not what you think) to make major in-roads to acquiring wealthy clients.
* How to properly time asking for referrals from other advisors.
* The best strategies to maximize results from event marketing.

Bill Cates is a world-renowned referral expert and he has revolutionized the way financial service professionals generate referrals. He is the author of Unlimited Referrals, Get More Referrals Now and his newly released book, Don’t Keep Me a Secret.

Bill is the president of Referral Coach International. His works have been featured in publications such as Success Magazine, Entrepreneur Magazine, Selling Power and the Wall Street Journal, just to mention a few. His own business success has been featured in Money Magazine

If you want to here from the referral master, how to get referrals from the high net worth, tune in to my interview with Bill Cates!

To listen for free go to

Summit

On Friday, April 15th, Richard Weylman, founder of the Weylman Center for Excellence is on the summit.

His small business marketing topic:
What it takes to Market to the Affluent… the New Normal.

Richard is one of the foremast experts on marketing to the affluent, so don’t miss this interview.

I also interview Wayne Kelly, founder of On Air Publicity. His small business marketing topic:
Radio & Podcast Tips to Attract Affluent Clients.

Then I interview Maribeth Kuzmeski, founder of Red Zone Marketing. Her will share the small business marketing strategy:
The 5 Best Strategies of All Times for Attracting High Net Worth Clients.

Back by popular demand is Sid Walker. Sid will share a strategy every small business marketing plan should include:
Selling Without Wrestling – How to have a 90% closing ratio and an abundance of quality wealthy referrals without being pushy or controlling.

To listen to these interviews for free go to

Summit

I will see you on the summit!

Annette

Tomorrow, at the Affluent Summit, you will learn that and more…

The first expert, I am interviewing is Mark Satterfield. His small business marketing topic is Trojan Horse Marketing for Attracting Affluent Clients

In our interview, he shares some great small business marketing strategies that can make a huge impact on your ability to attract and retain wealthy prospects and clients.

In his interview you will learn how to:

* Use “Trojan Horse” marketing to get on the radar without being obvious or sales-ey.
* Differentiate yourself from the competition with stories.
* Create a small business marketing strategy that avoids the challenges of traditional networking.
* How to get on the radar screen of the affluent.
* Avoid the “unique financial strategy” mistake most advisors make.

Mark is the CEO of Gentle Rain Marketing Inc., and the author of seven books including Unique Sales Stories: How to Get More Referrals, Differentiate Yourself from the Competition & Close More Sales through the Power of Stories.

If you want to learn how to use the art of storytelling you can’t miss my interview with Mark!

To listen for free go to

Summit

The next expert is Anne Loehr.

Her small business marketing topic is Retaining Clients From Generation to Generation.

In her interview you will learn how to :

* Add new net assets.
* Maintain current clients and their assets for generations.
* Understand each generations’ financial psyche.
* Build effective, successful, generationally diverse teams in your office.
* Understand the affluent demographic landscape of the future.

Anne was named the “Generational Guru” by the Washington Post and is the author of the award-winning book, A Manager’s Guide to Coaching.

If you want insight to maintain and grow your book with your clients beneficiaries and future generations, tune in to our interview.

To listen for free go to

Summit

The last expert interview is Don Wilkinson.

His small business marketing topic: Insider Secrets of Multi-Family Office Business.

You will learn:

* Why you must create a family office if you want to work with wealthy clients.
* The secrets of marketing your family office.
* Why family offices are the best kept secret and biggest opportunity for advisors.
* The best small business marketing strategy to monetize the services of your family office.
* Where to market your family office to attract your ideal clients- guaranteed!

Don is the founder of Family Office Consulting, LLC and author of Stop Wasting Your Wealth in Mutual Funds.

If you want the insider secrets of family offices, Don Wilkinson is your resource!

To listen for free go to

Summit

On Thursday, April 14th, I share Insider Secrets for Marketing to and Working with Affluent Women. These secrets come from Grow Your Business Working with Affluent Women & the Marketing Guide for Affluent Women.

I also interview Mike Brooks, founder of Mr. Inside Sales and author of Inside Sales Secrets of the Top 20%.

His topic: What to say to Build Instant Rapport with High Net Worth Clients.

Thursday concludes with referral expert Bill Cates, the founder of Referral Coach and author of Get More Referrals Now.

His topic: Proven Strategies to Acquire More Wealthy Clients through Referrals.

To listen to these interviews for free go to

Summit

I will see you on the summit!

Annette