Blog Archives - Mindspot Research https://mindspotresearch.com/blog/ Strategic Decision Intelligence for Smarter Business Tue, 13 Oct 2026 14:14:04 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.7 https://mindspotresearch.com/wp-content/uploads/2020/03/cropped-cropped-ArrowDot-500x500-clear-3-32x32.png Blog Archives - Mindspot Research https://mindspotresearch.com/blog/ 32 32 In-Home Usage Testing (iHUT): How to Know Your Product and Packaging Will Win Before You Invest https://mindspotresearch.com/blog/in-home-usage-testing-ihut/ Tue, 13 Oct 2026 13:23:54 +0000 https://mindspotresearch.com/?p=15462 An in-home usage test (iHUT) is a consumer research study in which real consumers receive a product, use it at home the way they normally would, and then rate the...

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]]> 20 Years of Strategic Insights: The Mindspot Story https://mindspotresearch.com/blog/20-years-of-strategic-insights-the-mindspot-story/ Mon, 24 Aug 2026 11:34:13 +0000 https://mindspotresearch.com/?p=15414 Think back to August 2006. The iconic Motorola Razr flip phone was the coolest tech in your pocket. Myspace was the king of the internet, and a young, invite-only platform...

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]]> Future-Proofing for the AI Era: Mindspot Research AI Insights https://mindspotresearch.com/blog/mindspot-research-ai-insights-chicago/ Tue, 23 Jun 2026 12:28:09 +0000 https://mindspotresearch.com/?p=15322 Strategic AI Insights from the Chicago Executive Workshop Innovation at Mindspot Research is driven by a commitment to staying at the forefront of the industry. CEO Lynnette Leathers and Managing...

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]]> Data with a Heart https://mindspotresearch.com/blog/data-with-a-heart/ Tue, 03 Mar 2026 14:05:31 +0000 https://mindspotresearch.com/?p=15026 Supporting Florida’s Biodiversity At Mindspot Research, our world revolves around data. However, our hearts stay rooted in our community. This World Wildlife Day, we are reflecting on the 2026 global...

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]]> 2025 Marketing Research Year in Review https://mindspotresearch.com/blog/2025-marketing-research-year-in-review/ Mon, 29 Dec 2025 13:27:35 +0000 https://mindspotresearch.com/?p=14972 As 2025 comes to a close, we’re taking a moment to reflect on the shifts, challenges, and breakthroughs that shaped this year in marketing research. It was a year defined...

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