Mindpower Blog

C. L. Chosewood: He Built Our Building. He Built Up Our ‘Hood

2010-08-02T17:27:28Z

Mindpower’s home is a quirky but airtight commercial building in Atlanta’s historic Grant Park neighborhood. During any “dime tour” of our digs, visitors are reminded that our structure was home to the neighborhood’s A&P franchise in the 1920s and 1930s. That’s to say: The same place where Mrs. McGillicutty picked up the day’s provisions back [...]

Madison Avenue Goes Electric: Online Digital Marketing Trends

2010-04-20T20:40:50Z

Okay, Digital Digerati. We’re in the Digital Era, so it just stands to reason that digital advertising platforms have seen exponential growth. Ten years ago, terms like “mobile marketing,” “social media” and “search engine marketing” would have brought mostly quizzical looks. Today digital ad buys are an integral part of any campaign media plan. (And [...]

Call for Papers: 2010 Symposium for the Marketing of Higher Education

2010-03-24T14:52:46Z

The Call for Papers is open for the 2010 Symposium for the Marketing of Higher Education. If you’ve attended in the past, you know what a fabulous conference this is. Over the years, we’ve participated as both attendees and presenters and have gotten a lot out of both experiences. This year, the conference will be held in [...]

Don’t use BIG WORDS

2010-03-04T19:31:37Z

It absolutely drives me insane when people utilize the word utilize when the teeny-tiny itty-bitty word use is just fine. I stumbled across this post when I googled “don’t use big words when little words are fine”: Apparently this little gem was handwritten in an old Bible. DON’T USE BIG WORDS In promulgating your esoteric cogitation’s or articulating your [...]

Branding and Bookstores

2010-02-17T19:23:17Z

Last Saturday (the day before Valentine’s Day), I decided to run out and buy a book for my valentine. We live close to two bookstores – the ubiquitous Barnes & Noble and the locally-owned Bound to be Read Books . As much as I knew B&N would have the book I’d was trying to find, [...]

Where Does it Hurt? Hospital ER Trends

2010-02-16T14:51:07Z

For all Americans, a hospital Emergency Room is an important access point for critically – pun intended – important health care. ERs are vital for community health maintenance. And given the sheer volume of visits, any hospital’s ER is an important source of patient volume and possible admissions. But what, exactly, are ER staffers attending to? [...]

Coffee on the Brain: Using “My Starbucks Idea” for Inspiration

2009-12-14T15:42:57Z

Starbucks has received accolades and criticisms aplenty for its “My Starbucks Idea” program. My vote? I’m a fan. I’m not even a super-consumer. I’m barely a coffee drinker by most standards. But I appreciate when an organization opens itself up to its public. Starbucks has more Facebook fans than Coca-Cola. That’s quite a feat considering Coke’s [...]

Just for fun: Chocolate Calculator

2009-11-05T16:08:43Z

This is a TOTAL time-waster that’s TOTALLY worth the waste. 1. Pick the number of times a week that you would like to have chocolate. (More than one; fewer than 10.) 2. Multiply that number by 2. 3. Add 5. 4. Multiply that number by 50. (We don’t mind if you use a calculator) 5. If you have already [...]

Banking on Facebook: Building a Brand Through Social Networking

2009-10-28T14:34:50Z

Excepting those living in caves and, perhaps, the cryogenically frozen, everyone knows the following Web 2.0 facts: ● Social networking is changing the face of the Internet. ● No site has done more to bring about this change than Facebook. Smart banks are embracing Facebook as another channel not just for branding, but also in order to [...]

I went to Wharton and all I got was this lousy certificate.

2009-10-17T12:58:17Z

This Philadelphia Inquirer headline caught my eye this week: “Putting a price on Wharton’s prestige.” The story concerns a man who sued the University of Pennsylvania. Why? His graduate program, a joint effort of Penn’s engineering school and its Wharton School, gave him a management degree from the engineering school and a “certificate of completion” [...]