Mindtree Blogs

Agile methods in stage-gated IT environments – Why?

Raja Bavani — Fri, 17 May 2013 14:30:37 +0000

I spent two weeks last month interacting with my business partners and friends about agile methods. They are curious to learn and introduce agile methods in their project portfolio. This post is to explore the reasons for their curiosity. My …

In Defense of Bureaucracy

Avinash Rao — Tue, 14 May 2013 14:30:07 +0000

bu•reau•cra•cy noun \byu̇-ˈrä-krə-sē, (3) a system of administration marked by officialism, red tape, and proliferation. (As per Merriam Webster) Spoiler alert: This post is likely to be controversial! Bureaucracy. The word conjures up immediate images of (perhaps typically government) paper …

Building a Self Service Portal

Giridhar LV — Fri, 10 May 2013 14:30:56 +0000

Self Service Portal or SSP is one of the key components in any Cloud based solution. The use case for a SSP is to enable the end-user to request a product or a service and have it delivered. A request …

Networked Devices: Peculiarity of the Smart TV

Vallabh Munshi — Tue, 07 May 2013 14:30:58 +0000

There is enough said and written about the information continuum. As an introduction to this post, I will say it again that digital services are spreading from desktop computers to mobiles, to tablets, to Smart TVs, and to any other …

Emergent and Non-emergent Solutions and Learning

Avinash Rao — Tue, 23 Apr 2013 14:30:10 +0000

In a thoughtful comment on my last post, Anshuman pointed out that the “catalogue of available heuristics increases as one gains more experience”, and is an essential component of developing mastery. I am thinking about this as I warily face …

BI Trends 2013: BI Gartner event recap

Saurabh Jain — Thu, 18 Apr 2013 14:30:46 +0000

A summary of the three-day Gartner BI summit on the key themes that emerged would be - Big Data High performance/ In Memory Analytics MDM So clearly, lightening did not strike at the Gartner BI summit 2013.These subjects have been …

Tentative steps to going mobile across organizations

Ramasubramaniyan Srinivasan — Wed, 17 Apr 2013 08:56:49 +0000

I had a discussion with a multi-billion dollar logistics giant which transports heavy goods across the world, about their tentative Mobile enablement steps. The discussion made me realize that we have had a similar conversation with customers several times. In …

Impact of Social Media in the Insurance Sector

Avishek Mukhopadhyay — Fri, 12 Apr 2013 08:56:37 +0000

Influence of social media on the insurance sector is not as critical as that of other sectors like retail or media. This is because people of the younger generation who are usually the most enthusiastic on social media networks are …

Mobility in Consumer Purchase Lifecycle

Chandan Kumar Jilukara — Thu, 04 Apr 2013 11:29:55 +0000

Mobile marketing is all about engaging consumers using their mobile device. The consumers can be engaged at multiple points during the purchase lifecycle. This article lists out some of the effective marketing campaigns for engaging consumers at a particular phase …

Popular Mobile Marketing Campaigns and Successful Examples

Chandan Kumar Jilukara — Thu, 21 Mar 2013 14:30:32 +0000

Mobile marketing is the latest communication channel to interact with consumers through a mobile device. This article is about the different types of marketing campaigns that can be run using a mobile device, along with a few examples of successful …