In this quick presentation, Ajit Nawalkha, who’s also the co-founder of Mindvalley Italy, shares 4 simple product offers that can generate you extra revenue and profit in 7 days or less.

From using the industry-famed “dominant emotion” in your emails, to proven swipes by expert Frank Kern – these practices have not only helped Mindvalley earn more money, but also kept our lists growing and active.

P.S. – And no, Ajit wasn’t on RedBull. He really did have only 5 minutes left to squeeze in this presentation

Got any comments or any other ideas on quick offers that you would like to share? Please leave them below, and share this video with your team. Oh, and start making use of these offers!

From making full use of subscribers that don’t open your email and a tool that can increase your profits from 30% to up to 1000%, to a simple Google feature that optimizes your campaigns for you and how to take full advantage of the billion population of Facebook, these techniques can be applied into your advertising campaign no matter what your niche or market.

Got any questions or comments? Want to hear more from Ajit about our marketing and traffic tools and techniques? Leave them below, and don’t forget to share this helpful video with your network.

In Part 2 of his presentation, Michael sheds light on the kind of vocabulary that, if used in your marketing campaigns, will repel your prospects and customers. Dubbing them “words to outlaw”, Michael shares that these words that will create a “leakage” in your campaigns if you don’t pay attention to your copy.

In this 15-minute video, Michael Fishman, founder of Michael Fishman Consulting and the annual Consumer Health Summit, shares his model that he calls Drivers of Desire, which recognizes the three main domains of how customers respond (or don’t respond) to your copy: What they will tell, what they can’t tell, and what they won’t tell.

Since Vishen has already shared the 4 web apps we use to run Mindvalley, as a bonus, we also wanted to share our suggestions on what an entrepreneur should use to manage their own projects and tasks, be it at the office or virtually from anywhere in the world.

In this 10-minute presentation by Ajit at our Zentrepreneur mastermind in Mexico last year, the resident productivity mascot recommends 10 simple and effective apps and tools he uses to manage his projects and ultimately, keep his busy self sane.

Got any comments or any apps to recommend yourself? Share them below, and don’t forget to share this video with your network

In this 3-minute interview from Awesomeness Fest 2012,  Blair spares a few priceless minutes with us to go back to basics – to the importance of an aligned a team. And that begins with good communication. Find out how you can  get everyone to be on the same page from the get go and escalate towards a mutual vision.

Awesomeness Fest returns this year to beautiful Bali, Indonesia in August and Punta Cana, the Dominician Republic. In November  In 2012, we had brilliant marketing and business leaders attending the festival such as Andre Chaperon, Chris Haddad, Daniel Marcos and of course – Blair Dunkley. If you want to network, connect, grow, celebrate and push humanity and businesses forward among game-changing leaders such as these, apply to get your tickets to the exclusive, invite-only event now at www.awesomenessfest.com.

I sent this memo to my marketing team a couple of weeks ago, but I thought of also sharing it here with our audience. I’m aware that not everyone will agree with this madness, but this is how I really feel every time I’m told to “focus”.

It’s on the topic of Being Focused vs. Having Multiple Projects. Below is the private memo I sent my team.

Feel free to share your thoughts.

=== MEMO FROM VISHEN ====

I want to elaborate on what I discussed at today’s meeting.

In addition to your big goal for the year, anyone working under me should take on “Epic Endeavors” – some side project that is risky but can have huge payoffs.

I understand that conventional thinking says FOCUS on ONE goal. I’ve always felt this intuitively wrong. For me, focusing on one persistent thing just seems to slow down results.

BUT running multiple projects seems to speed up results for me.

But almost everyone I met in my early entrepreneurial years – especially my peers – said Focus.

I decided not to focus. I pursued multiple roles and projects at any opportunity I could.

At my first job in technology sales, in addition to selling tech to our clients, I asked my boss to allow me to create a new division in the company to allow us to work on Business Development. When he said yes, I straddled two roles. Sales and Business Development. Rather than slow me down, it sped up my results. I was a top 5 rep in the company out of 100 WHILE running a whole new dept.

When I became an entrepreneur and started Mindvalley, I worked on 2 – 3 projects simultaneously. We were still finding our footing. This turned out to be a blessing. When 2 of the 3 failed the company did not go bust because our third bet paid off.

But I wondered. Was this true for MAJOR entrepreneurs too? Or just a quirk in my little world as an employee and small business owner.

Then I got to meet Elon Musk and Richard Branson.

The Major Leagues

Elon shared the story of how he started three companies in a span of three years. And proceeded to dominate three different industries – electric vehicles, solar power systems, and space travel.

As for Branson, well… Branson started 300+ Virgin companies. He holds the record for building EIGHT different billion dollar companies in EIGHT different industries.

Nope, not exactly focused.

The only two entrepreneurs left in my Top 4 list of greatest entrepreneurs of all time were Steve Jobs and Sam Walton.

Weren’t they both famous focusers?

Well, Jobs is famous for slashing Apple’s product line to focus on just a few products. But that’s a marketing strategy. Not an entrepreneurial focus strategy.

Remember – Jobs was CEO of TWO amazing companies at the SAME time. Pixar AND Apple.

He was not a Focuser.

And Walton? Well he did focus on ONE great company, Wal-Mart. But if you read his biography, you’ll notice that even at an early age, he focused on multiple goals. In college ran for every office that came along and by the time he graduated he had been elected president of the senior men’s honor society, an officer in his fraternity, president of his senior class and president of the Bible class. He was also captain and president of Scabbard and Blade, the elite military organization of ROTC. While doing all this he also ran his own newspaper business and was making $4,000 to $6,000 a year which was at the end of the Depression Era fairly serious cash.

Nope. Sam Walton did not focus… in fact Wal-mart grew so fast because he chose to start multiple branches rather than just focusing on a SINGLE region.

But the thing that devastated the whole “focus on one thing” philosophy for me was Peter Diamandis’ and his Peter’s Laws.

Peter’s Laws

You can read them here.

Note Law #3 – “Multiple Projects Lead to Multiple Successes”

Peter is a prolific “Unfocuser”.

He runs Singularity University, The X Prize foundation and Planetary Resources. Multiple companies started in the span of a few years.

In short, almost every great entrepreneur I’ve studied – chose NOT to focus.

Focus is myth. It’s bull. And if you’re working under me, especially on my marketing team, you have to get used to my inability to focus.

This does not mean NOT getting things done. Instead it means getting multiple things done WITHOUT stress.

In short,  for many great entrepreneurs - Focus is the Distraction.  It’s  the big myth that distracts them from truly being great and pursuing their crazy dreams.

The Real Key

You see, the real key has nothing to do with focus.

There’s only ONE rule and that rule is stay in the Flow State.

I’m in Flow when I do multiple projects. And they all usually work out magically.

You might be in flow when you focus on one. And it will work out too.

What you believe will be your reality.

But note two things…

1. I’ll still end up completing more than a person who focused on one thing. Our beliefs shape our reality. So why not believe you can do more?

2. The person who focuses on ONE will get attached to the outcome. As soon as this happens you’ve violated a basic principle of Flow (and Zen Buddhism for that matter).

Don’t get attached.

Attachment leads to fear. Fear leads to worry. Worry leads to chaos.

So when you have multiple projects – you’re often MORE in flow because you’re unattached. And you find that you can do more, with less stress and see better, faster results.

Wait, you’re thinking…this is entrepreneurial stuff. But if I’m at a job shouldn’t I focus on ONE thing?

Glad you ask. So check this out. The #1 book on How to be a Star At Work.

A quick summary of Chapter #1.

Exercise your initiative. Go beyond your job description. Look for solutions to problems at work. Help out your co-workers.

Does that sound like focus to you? Go BEYOND your job description.

If you’re working with me I will train you to be a GREAT entrepreneur. Not a mediocre one.

So to hell with Focus.

And you’re loudly proclaiming to the Universe.

…This goal is a piece of cake.

…I’ll do more.

…Bring it ON!

It will be easy. It IS easy.

Do multiple epic things. Stay in Flow. Don’t get attached.

And remember Peter’s Law:

“Multiple Projects Lead to Multiple Successes”

=== End of Memo ====

Side Note: When I shared this with my mastermind group, Zentrepreneur, several entrepreneurs commented that they found this memo to be a big weight off their shoulders. They had always felt that they were doing something wrong for focusing on multiple things at once. But what I found even more interesting is that many of these entrepreneurs commented that the people who told them early on to focus, never really became as successful as they are today. I’ve observed the same thing. The people who joked that I had A.D.D, was unfocused, etc never ended up doing as much as I did. 

Caveat: While I don’t focus, I do practice one important idea that has allowed me to create a very high success rate for the companies and projects I run. Every new company I start – to some degree – is connected to an existing company I own. So each new project has multiple points of leverage with existing ideas. For example, our Omvana app was a big gamble, but worked because it was produced via a separate company I owned in publishing. I had a readymade list of hundreds of authors whose work we could bring to our app. That’s a powerful leverage point. Every company I run must have at least 2 leverage points to an existing idea. This allows me to filter the 300+ proposals I get every year into 8 – 12 new ideas to pursue.

If you enjoyed this post, click LIKE or SHARE with an aspiring entrepreneur you know. Also, leave comments and questions. I make my best effort to answer all comments. ~ Vishen

Other Post by Vishen that have gone big on the Web (Recommended reads and watches)

The Flow State: Why Happiness is the New Productivity

7 Lessons from Building a 8 Figure Business with no Loans, VC or Angel Money

We made sure to interview him for more Gazelle tips to share with you readers, of course. In this 4-minute interview, Daniel recommends two things that you can instantly apply to increase productivity within your company.

We’re already doing these at Mindvalley so we definitely vouch for these techniques as well.

What do you think? Leave your comments below and share this quick piece of information with your team. And start that huddle  

But there needs to be a huge shift in this ancient mindset. To grow a team that produces good work and runs like a well-oiled machine, a leader needs to see themselves not as “the boss”, but “the talent nurturer”.

Leaders are supposed to help unleash and nurture the talents within their team, and create an environment that enables them to believe in their true potential, strive for it and ultimately – achieve it.

There is a saying that goes – a leader’s role is to create more leaders, not more followers.

In essence, this runs very true. Build a team that’s equipped with the knowledge they need to run their job. With this education, confidence levels of your team will rise, and stress levels will drop.

Most leaders think that getting to the top of the company is the biggest achievement of their career (some their lives) – this is a mistake. I believe that getting your team to achieve great things collaboratively as one unit – and not competitively amongst each other – is ultimately, the biggest achievement.

So here I share five things I have been incorporating into my leadership techniques to lead happy and productive teams, and I hope some of you may find these useful.

With the Mindvalley Engage, Mindvalley Channels and Mindvalley Publishing teams

1. Nurture Talent

A talent nurturer knows the collective goal and has no discomfort in working with a team that is smarter than them. You are not on a solo mission, but a team mission… which will benefit the entire company in the long run.

Support the people on your team. Show them the ropes, help them grow and guide them towards achieving their goals. Always make time for them. Remember, that without them, there is no team. And as a leader, you need your team and vice versa.

Find out what your team members are good at. If one is forced into a role that doesn’t involve work one actually enjoy, one is going to be miserable and therefore will not put 100% into anything else you give them.

If you give them something they actually have passion for and are good at, then they’ll want grow and develop this skill.

So figure out what the true genius zone is for each team member and shift their roles around to unleash their true potential. See it as talent chess

However, don’t get me wrong. One cannot simply have a choice to choose and deny any task at their own pleasure. In some instances, it’s a matter of helping them shift their mindset and looking at a task from a different perspective.

2. Invest in Team Management Education

Before I joined Mindvalley I was a magazine editor, going through the motions and making the kind of mistakes I mentioned above (not nurturing talent, chasing deadlines, correcting people when they made mistakes).

There were no educational tools that were offered to me – and it didn’t occur to me to educate myself because I was too busy to stop and analyse my leadership process.

But when I joined Mindvalley, I was amazed by how large their educational library is – full of books and training tools on marketing, leading, personal growth and so much more. Not long, the way I thought about my role changed.

The first book I picked up blew me away, and helped me scale the external sales team to branch out as a separate start-up company, called Mindvalley Engage, making just under $2.5 million dollars in revenue in the first year.

That book was Mastering the Rockefeller Habits, by Verne Harnish, which taught me to dream big for my team, plan my vision over the next five years, and take Mindvalley Engage to the next level. I also read the Five Dysfunctions of a Team and the Five Temptations of a CEO, both by Patrick Lencioni.

These books didn’t just change and revolutionized my management style, but I also learned so much about myself in the process. I learned how to receive feedback from my team, to admit my mistakes, and to be solution-oriented rather than problem-oriented.

I also conduct weekly training sessions with my teams so we all come together to discuss new things we’ve learned, mistakes we’ve made and how we fixed them and of course – document checklists accordingly for reference so that we can avoid a similar mistake in the future.

The point here is to collaboratively accelerate our learning process, and we do so by sharing our knowledge and findings.

3. Learn to Compliment

Never make people feel small. People are quick to pick on mistakes and correct others, and most often forget to acknowledge the good initiative, great work and the extra mile of others.

Everyone appreciates gratitude. If you’re quick to point out someone’s mistakes, also don’t forget to peel your eyes and ears for their good work. Saying “thank you”, “good job”, “I appreciate your help”, all can go a long way to inspire and motivate.

When it comes to mistakes your team have made, remind them that mistakes are okay, because we learn from these. A mistake is only a problem if it’s repeated many times. Winston Churchill said “Success is the ability to go from one failure to another with no loss of enthusiasm.”

What matters is the mode of delivery (choose your language wisely) if you need to address a mistake that was made, or if you need to provide some constructive criticism.

At Mindvalley, we like to call it “delivering a positive sandwich” – start with what you love about them and their work, move on to areas you see they could improve on, provide tips on how to do this, and then end with a few more positive notes on why you love working with them. Avoid words like “but” or “however” as these can override any compliment when you move into sensitive territory.

Also, bear in mind that if you want to provide feedback, always come with a suggestion at hand. If you’d like to discuss a mistake someone has made, providing a solution will be extremely handy to accelerate growth. It’s better than pointing fingers without any real help for a solution. That is an attack – what we need to do here is focus on support.

4. Know Your Team

According to Tom Rath, author of Vital Friends: The People You Can’t Afford to Live Without, people who have a close friend at work are seven times more likely to be engaged with work.

When you know your colleagues on a personal level, you will start to appreciate them as a person, and working together is suddenly easier.

More importantly, you build trust. You don’t get competitive or take offense from what they say or do, and you will understand their actions and decisions better. You will be able to recognize when each team member has their work hat on, and when they’ve got their fun hat on. You will find that you are now less offended by small issues.

Chances are you probably spend more time with your team more than you do with your friends or even family. So do you want to be working amongst strangers, or do you want to be working amongst friends? You might as well build a happy place to go to five days a week.

I do this by practicing the following: weekly team lunches where we don’t talk about work but talk about each other – what they’re doing on the weekend, what’s new in their life; and monthly “Dream Lunches” where we discuss their dreams and also provide professional feedback, if necessary.

5. Be a Team Player

No project or team can thrive if all involved aren’t team players. Once you start to get to know your teammates, and begin to trust them, team spirit will come naturally. However, as a leader and manager, you need frequently reiterate this fact, and also – demonstrate the quality yourself.

Every player has their own weight to pull. There is no one person working more or harder than others. It’s also important to demonstrate support and help out if someone is swamped with a particular task. As a team, we also need to commit to decisions and plans of action and hold each other accountable for delivering on those plans.

Sports teams demonstrate this best and I’ll use my basic soccer knowledge as an example. If you’re too stubborn to pass the ball to the guy who’s closest to the goalkeeper merely because you don’t want the glory to be his, then the team isn’t going to score and you’re not going to win either. So instead of focusing on who scores the goal, focus on the fact that the team won the game.

From using micro conversions  to optimize websites through features such as the sign-up box and lead magnets, to how we conduct internal and external researches through our campaigns, find out how you can increase your page visits, sign-ups and conversion rate.

How much did you learn from this video? Share your comments and start a discussion below. We’re looking forward to hearing from you.