http://www.minonline.com MinOnline en-us 2012 Sun, 27 May 2012 14:42:06 EDT Social is the new search. Just as media companies scrambled to optimize their sites (and still do, of course) for Google’s ever-ready spiders and high organic rankings, the same companies, magazines especially, now see social sharing as a critical distribution vehicle. As the panelists at our upcoming... http://www.minonline.com/mindigital/20525.html Wed, 23 May 2012 20:45:13 EDT As part of enhanced social media programming for many of the Hearst magazine brands on social networks, Redbook has launched a Facebook app designed to celebrate fatherhood. The Redbook Father’s Day Appreciation app sits behind a Like wall on the social network, but once the visitor Likes the Redbook... http://www.minonline.com/mindigital/20526.html Thu, 24 May 2012 6:30:31 EDT Forget 2D mobile activation programs and mobile apps or sites. Your readers are already using your print magazines as launching pads to mobile activity whether or not you are providing the programs. According to the latest research of how offline advertising inspires mobile search, Google and Ipsos find that... http://www.minonline.com/mindigital/20519.html Mon, 21 May 2012 18:06:22 EDT In an extension of a content licensing relationship that dates back to 2009, Meredith’s EatingWell Media Group has helped Pfizer issue its first consumer-facing app for a prescription brand. The Recipes 2 Go app for iOS and Android smartphones and tablets supports the Lipitor brand heart drug with a... http://www.minonline.com/mindigital/20521.html Tue, 22 May 2012 16:05:21 EDT Women’s service magazines have been enjoying the benefits of having their online pages pinned and repined at the hot social media network Pinterest all year. But in the June issue of House Beautiful the Hearst pub has found a way to get its print pages pinned as well. In a partnership with mobile... http://www.minonline.com/mindigital/20517.html Mon, 21 May 2012 17:33:06 EDT When MensJournal.com unveils its new look tomorrow, the redesign will mark more than a cosmetic upgrade. This first major project launch completed under the leadership of new (as of January 2012) Wenner chief digital officer David Kang emphasizes the importance of a versatile Web browser-based magazine... http://www.minonline.com/mindigital/20513.html Sun, 20 May 2012 8:04:13 EDT The coming election season is a bonanza for media on a number of counts. The amount of political ad spending pouring into TV channels especially is staggering. But for the editorial side, there seems to be no end to the angles available for scrutiny as a divided electorate contemplates how the election may... http://www.minonline.com/mindigital/20514.html Sun, 20 May 2012 8:27:08 EDT Your sales team may not be crafting print activation programs via QR codes, Microsoft Tags, or other kinds of 2D mobile codes, but your advertisers sure are.... http://www.minonline.com/mindigital/20515.html Sun, 20 May 2012 9:36:04 EDT Almost all magazines brands have cultivated a presence on Facebook, and some even have learned how to bring their ad partners along. But in its June/July special music issue NYLON will be bringing more of Facebook into its print pages. All of the in-book profiles, news stories... http://www.minonline.com/mindigital/20490.html Thu, 17 May 2012 6:08:11 EDT Flipbook appears to be casting a long shadow over many media companies coming onto the iPad. The aggregator of people’s social media links made the case for re-shaping standard Web content for a lap-sitting touch screen, and it encouraged other publishers to think about how Web content, usually... http://www.minonline.com/mindigital/20491.html Thu, 17 May 2012 16:05:18 EDT