http://www.minonline.com MinOnline en-us 2009 Mon, 16 Nov 2009 22:32:04 EST When it comes to online advertising, publishers and media companies are a long way off from serving and meeting the needs of marketers, according to a new study from IAB and Bain & Company. The study, entitled "Building Brands Online," was recently presented at a meeting comprised of senior... http://www.minonline.com/eyeonadv/min/12697.html Thu, 12 Nov 2009 11:58:12 EST According to a new study from Q Interactive, more and more women are actively engaging with brands via social media games such as Farmville and Causes. Furthermore, women are passionate and competitive about (Lil) Green Patches and Happy Aquariums, stocking up on “virtual... http://www.minonline.com/eyeonadv/min/12689.html Wed, 11 Nov 2009 10:37:53 EST According to a recent Adweek Media/Harris Poll, business leaders are seen as having the most gravitas when it comes to product endorsement, while politicians are seen as less creditable spokespersons. Certain celebrities are viewed as more persuasive, but that is relative to specific age groups. When it... http://www.minonline.com/eyeonadv/min/12610.html Thu, 5 Nov 2009 15:59:20 EST Recent marketing studies indicate that there's a growing consumer interest in mobile marketing programs. But according to a new study by HipCricket, many consumers are disappointed that their favorite brands have not yet tapped into the potential that leveraging a mobile platform for marketing can afford... http://www.minonline.com/eyeonadv/min/12594.html Wed, 4 Nov 2009 11:42:07 EST To entice advertisers to see the value that TVGuide.com brings to them, while also recognizing best-of-class ad executives, TVGuide.com has just launched a very unique contest. Entitled "TVGuide.com's Plannerati," this isn't your typical contest where anyone can enter to win a prize. Here you must... http://www.minonline.com/eyeonadv/min/12542.html Thu, 29 Oct 2009 13:11:43 EDT According to a new survey by Forrester Consulting commissioned by Zeta Interactive, print decision makers and marketers in North America are feeling a great deal of angst in today's shifting media landscape. Factors such as the economy and the ongoing consumer migration to online channels are central to the... http://www.minonline.com/eyeonadv/min/12535.html Wed, 28 Oct 2009 10:54:56 EDT At min’s September 30 Bottom-Line Leadership for Magazine Brands conference, MagazineRadar president Todd Krizelman raised eyebrows with this interesting revelation: many magazine executives are finding a great deal of success in nonendemic advertising versus endemic. “A lot of [my] customers... http://www.minonline.com/eyeonadv/min/12494.html Fri, 23 Oct 2009 16:24:01 EDT Despite the recession, consumers are still spending with companies and brands which have a social purpose. Such is the key finding of a new survey released by Edelman, which examines consumer spending globally during the downturn. The survey, which polled 6,000 people in 10 countries, reveals that during... http://www.minonline.com/eyeonadv/min/12463.html Wed, 21 Oct 2009 15:04:59 EDT The many changes rocking the world of media are producing a reciprocal (and unsurprising) effect on marketers regarding which channels to invest their ad dollars. According to a study released today by King Fish Media (conducted in partnership with HubSpot... http://www.minonline.com/eyeonadv/min/12399.html Wed, 14 Oct 2009 11:07:08 EDT Looks like there's a bit of a gender divide developing between the sexes when it comes to media consumption and how it influences their purchasing decisions. According to a study by TargetCast, men are generally more willing than women to adapt their usage habits to incorporate more digital and online... http://www.minonline.com/eyeonadv/min/12393.html Tue, 13 Oct 2009 12:43:21 EDT