Marketing Works | Online Marketing For Small and Mid-Sized Businesses | Mirchandani Consulting

CMS: How do I love thee? Let me count the ways.

Jann — Fri, 22 Oct 2010 16:38:35 +0000

Content Management Systems, aka CMS, are wonderful little creations that take your website from soap box derby to Indy 500. How? Let me count the ways. 1. A content management system allows you to update your website more FREE-ly; pun intended. Many of my clients, scratch that, all of my clients are on a budget. [...]

Online Marketing Tactics

Jann — Mon, 23 Aug 2010 20:22:17 +0000

I am working with a client in Scarsdale to overhaul their website. But as often happens the wish list is bigger than the budget. So what do you do when this happens? You prioritize. And implement some tactical online marketing solutions. Here are some of the issues and how we decided to tackle them. Custom [...]

Web Design Form vs Function

Jann — Tue, 10 Aug 2010 17:14:56 +0000

The classic example of form vs. function; the quintessential design dilemma. How do you present art for sale in an elegant manner but keep your viewer's needs in mind?

When Is a Blog Not a Blog?

Jann — Fri, 23 Jul 2010 16:21:47 +0000

The reply I most often hear when I broach the subject of using a blog as a marketing tool is “I’m not a writer.” And while most small business owners aren’t “writers” they are usually subject-matter experts in their field. What does this mean? They have oodles of information to share. But they may not [...]

RSS; Translation, please?!

Jann — Thu, 01 Jul 2010 21:05:48 +0000

The idea is to allow readers to get my relevant, useful content in a manner that is comfortable for THEM.

Search Engine Optimization 101

Jann — Wed, 19 May 2010 01:46:57 +0000

SEO is the practice of optimizing your website to make the most of "organic" search results - in other words, developing and maintaining your website in such a way as to maximize your rank in the results returned for a given search phrase. So what are the elements of a good SEO strategy?

Social Media: How Much Time Does It Really Take?

Jann — Tue, 11 May 2010 16:50:29 +0000

So while you may not think you have time to spend frittering away precious hours on social media, you really don't need to; unless you want to.

Website vs. Blog for Small Business

Jann — Thu, 06 May 2010 16:57:34 +0000

Clients often ask whether they should have a blog or a "regular" website for their business. And it's a great question. The answer is "yes"!

What’s Social Media Got To Do With Marketing?

Jann — Tue, 27 Apr 2010 15:13:39 +0000

Don't be intimidated by social media. It can be a fun and rewarding way to expand your network, be a useful resource for others and over time drive traffic to your website and build your business. Here's a quick primer for those of you who find yourselves confused.

Web Design For Mobile Devices

Jann — Fri, 23 Apr 2010 16:00:16 +0000

Your website is an opportunity to communicate with your audience. Give them the information they need. This is not an opportunity for your designer to show off. It's about the user.