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<channel>
	<title>Miss Electric</title>
	
	<link>http://www.misselectric.com</link>
	<description>Life is better fully charged.</description>
	<lastBuildDate>Thu, 21 Jun 2012 00:56:36 +0000</lastBuildDate>
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		<title>The Big Fix: Watch The New Doc on Netflix</title>
		<link>http://www.misselectric.com/2012/06/20/the-big-fix-watch-the-new-doc-on-netflix/</link>
		<comments>http://www.misselectric.com/2012/06/20/the-big-fix-watch-the-new-doc-on-netflix/#comments</comments>
		<pubDate>Thu, 21 Jun 2012 00:44:26 +0000</pubDate>
		<dc:creator>Shannon Arvizu</dc:creator>
				<category><![CDATA[Marketing EVs]]></category>
		<category><![CDATA[Speaking and Events]]></category>
		<category><![CDATA[the big fix]]></category>

		<guid isPermaLink="false">http://www.misselectric.com/?p=2845</guid>
		<description><![CDATA[My good friends, Rebecca and Josh Tickell, have made an absolute must-see film on the aftermath of the 2011 Gulf Oil Spill. As you can tell from this trailer, the movie exposes the government oversight and industry cover-up of one of our country&#8217;s worst ecological disasters. It is now available for rental on Netflix...and we [...]]]></description>
		<wfw:commentRss>http://www.misselectric.com/2012/06/20/the-big-fix-watch-the-new-doc-on-netflix/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Gas is SO Embarrasing!</title>
		<link>http://www.misselectric.com/2012/05/29/gas-is-so-embarrasing/</link>
		<comments>http://www.misselectric.com/2012/05/29/gas-is-so-embarrasing/#comments</comments>
		<pubDate>Tue, 29 May 2012 23:04:23 +0000</pubDate>
		<dc:creator>Shannon Arvizu</dc:creator>
				<category><![CDATA[Marketing EVs]]></category>
		<category><![CDATA[ev marketing]]></category>
		<category><![CDATA[gas is so embarrasing]]></category>
		<category><![CDATA[grassroots marketing]]></category>

		<guid isPermaLink="false">http://www.misselectric.com/?p=2834</guid>
		<description><![CDATA[Okay, the sounds are a little crass, but I love the creativity in this recent YouTube video created by PlugInCarolina. This is one more example of &#8220;grassroots EV marketing&#8221; that I think does well for positioning plug-in cars as a preferred mode of transportation. The last line says it all: &#8220;Drive electric not because they [...]]]></description>
		<wfw:commentRss>http://www.misselectric.com/2012/05/29/gas-is-so-embarrasing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Crossing the Chasm – What is the EV Story for the Early Mainstream?</title>
		<link>http://www.misselectric.com/2012/05/17/crossing-the-chasm-what-is-the-ev-story-for-the-early-mainstream/</link>
		<comments>http://www.misselectric.com/2012/05/17/crossing-the-chasm-what-is-the-ev-story-for-the-early-mainstream/#comments</comments>
		<pubDate>Thu, 17 May 2012 18:22:33 +0000</pubDate>
		<dc:creator>Shannon Arvizu</dc:creator>
				<category><![CDATA[Marketing EVs]]></category>
		<category><![CDATA[Rockstar EV Events]]></category>
		<category><![CDATA[early mainstream consumer]]></category>
		<category><![CDATA[ev story]]></category>
		<category><![CDATA[evs 26]]></category>
		<category><![CDATA[how to communicate electric cars]]></category>
		<category><![CDATA[how to market electric cars]]></category>
		<category><![CDATA[marketing plug-in cars]]></category>

		<guid isPermaLink="false">http://www.misselectric.com/?p=2823</guid>
		<description><![CDATA[By many accounts, the plug-in vehicle industry is a success in its current state of development: To date, the domestic EV market includes five plug-in models available for purchase and over 15,000 early-adopter plug-in drivers, who are some of the most satisfied consumers the auto industry has ever experienced. But a key challenge remains: What [...]]]></description>
		<wfw:commentRss>http://www.misselectric.com/2012/05/17/crossing-the-chasm-what-is-the-ev-story-for-the-early-mainstream/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Santa Monica: A Hub for the Yoga and Electric Car Movement</title>
		<link>http://www.misselectric.com/2012/04/24/santa-monica-a-hub-for-the-yoga-and-electric-car-movement/</link>
		<comments>http://www.misselectric.com/2012/04/24/santa-monica-a-hub-for-the-yoga-and-electric-car-movement/#comments</comments>
		<pubDate>Wed, 25 Apr 2012 00:17:11 +0000</pubDate>
		<dc:creator>Shannon Arvizu</dc:creator>
				<category><![CDATA[Rockstar EV Events]]></category>
		<category><![CDATA[Speaking and Events]]></category>
		<category><![CDATA[tadasana festival]]></category>
		<category><![CDATA[yoga]]></category>
		<category><![CDATA[yoga and electric cars]]></category>
		<category><![CDATA[yogis drive electric]]></category>

		<guid isPermaLink="false">http://www.misselectric.com/?p=2801</guid>
		<description><![CDATA[This year&#8217;s first annual Tadasana Festival on Earth Day in Santa Monica was a truly inspirational experience. Where else can you practice yoga from epic teachers while hanging out with green car rock stars? It seems that Santa Monica is now both a central hub for the yoga and electric car movement. I gave a [...]]]></description>
		<wfw:commentRss>http://www.misselectric.com/2012/04/24/santa-monica-a-hub-for-the-yoga-and-electric-car-movement/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Yogis Drive Electric: Tadasana Festival in Santa Monica</title>
		<link>http://www.misselectric.com/2012/04/14/yogis-drive-electric-tadasana-festival-in-santa-monica/</link>
		<comments>http://www.misselectric.com/2012/04/14/yogis-drive-electric-tadasana-festival-in-santa-monica/#comments</comments>
		<pubDate>Sat, 14 Apr 2012 23:26:29 +0000</pubDate>
		<dc:creator>Shannon Arvizu</dc:creator>
				<category><![CDATA[Rockstar EV Events]]></category>
		<category><![CDATA[Shannon Arvizu]]></category>
		<category><![CDATA[tadasana festival]]></category>
		<category><![CDATA[yogis drive electric]]></category>

		<guid isPermaLink="false">http://www.misselectric.com/?p=2790</guid>
		<description><![CDATA[For Earth Day this year, I will be speaking at an event that brings together two of my favorite loves: yoga and electric cars. The event is the Tadasana Festival and it takes place on the beach in Santa Monica from April 20-22. Come hear my talk, &#8220;Yogis Drive Electric, &#8221; on Sunday, April 22, [...]]]></description>
		<wfw:commentRss>http://www.misselectric.com/2012/04/14/yogis-drive-electric-tadasana-festival-in-santa-monica/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Target Market for the Volt: Young Professionals</title>
		<link>http://www.misselectric.com/2012/03/19/young-professional-women-love-their-chevy-volt/</link>
		<comments>http://www.misselectric.com/2012/03/19/young-professional-women-love-their-chevy-volt/#comments</comments>
		<pubDate>Tue, 20 Mar 2012 00:49:52 +0000</pubDate>
		<dc:creator>Shannon Arvizu</dc:creator>
				<category><![CDATA[Marketing EVs]]></category>
		<category><![CDATA[Volt Driving]]></category>
		<category><![CDATA[Chevy Volt]]></category>
		<category><![CDATA[chevy volt marketing]]></category>
		<category><![CDATA[generation e]]></category>
		<category><![CDATA[marketing electric cars]]></category>
		<category><![CDATA[women driver market]]></category>
		<category><![CDATA[women drivers]]></category>
		<category><![CDATA[young professional women]]></category>

		<guid isPermaLink="false">http://www.misselectric.com/?p=2754</guid>
		<description><![CDATA[It is almost a year now that I have been a Volt driver&#8230;and I could not be happier with my car. As a young professional woman who loves technology and ecology, the Volt is a dream machine. And yet..I wonder why GM has not featured more drivers of my generation in their ads. Well, finally, [...]]]></description>
		<wfw:commentRss>http://www.misselectric.com/2012/03/19/young-professional-women-love-their-chevy-volt/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The Mitsubishi i: Most Affordable EV in America</title>
		<link>http://www.misselectric.com/2012/03/19/the-mitsubishi-i-most-affordable-ev-in-america/</link>
		<comments>http://www.misselectric.com/2012/03/19/the-mitsubishi-i-most-affordable-ev-in-america/#comments</comments>
		<pubDate>Tue, 20 Mar 2012 00:24:56 +0000</pubDate>
		<dc:creator>Shannon Arvizu</dc:creator>
				<category><![CDATA[Plug-In Cars]]></category>
		<category><![CDATA[112 mpge]]></category>
		<category><![CDATA[mitsubishi i]]></category>
		<category><![CDATA[most affordable ev]]></category>
		<category><![CDATA[mpge]]></category>

		<guid isPermaLink="false">http://www.misselectric.com/?p=2748</guid>
		<description><![CDATA[Yes, dear Americans. It is true, You can buy a fun, zippy, and well-designed car of the future for less for less than what you would pay for an average gas guzzler. The latest electric car on the block, the Mitsubishi i, is officially the most affordable plug-in car on the market. After the $7500 [...]]]></description>
		<wfw:commentRss>http://www.misselectric.com/2012/03/19/the-mitsubishi-i-most-affordable-ev-in-america/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Chris Paine Talks About “Breaking Habits”</title>
		<link>http://www.misselectric.com/2012/03/12/chris-paine-talks-about-breaking-habits/</link>
		<comments>http://www.misselectric.com/2012/03/12/chris-paine-talks-about-breaking-habits/#comments</comments>
		<pubDate>Tue, 13 Mar 2012 06:56:30 +0000</pubDate>
		<dc:creator>Shannon Arvizu</dc:creator>
				<category><![CDATA[Marketing EVs]]></category>

		<guid isPermaLink="false">http://www.misselectric.com/?p=2741</guid>
		<description><![CDATA[I found this video today that features Chris Paine at TEDx Black Rock City. While this was filmed in August of 2011, it seems particularly pertinent to the need we have today to communicate the benefits of EVs more effectively.  Tweet This! Share this on Facebook Get Shareaholic]]></description>
		<wfw:commentRss>http://www.misselectric.com/2012/03/12/chris-paine-talks-about-breaking-habits/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>NHTSA Ends Investigation: The Chevy Volt is Perfectly Safe</title>
		<link>http://www.misselectric.com/2012/01/20/nhtsa-ends-investigation-the-chevy-volt-is-perfectly-safe/</link>
		<comments>http://www.misselectric.com/2012/01/20/nhtsa-ends-investigation-the-chevy-volt-is-perfectly-safe/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 23:38:59 +0000</pubDate>
		<dc:creator>Shannon Arvizu</dc:creator>
				<category><![CDATA[Marketing EVs]]></category>
		<category><![CDATA[Volt Driving]]></category>
		<category><![CDATA[Chevy Volt]]></category>
		<category><![CDATA[Nhtsa]]></category>

		<guid isPermaLink="false">http://www.misselectric.com/?p=2727</guid>
		<description><![CDATA[The Chevy Volt is perfectly safe car. And today, we have the proof from NHTSA, who released a press statement stating that: &#8220;The agency’s investigation has concluded that no discernible defect trend exists and that the vehicle modifications recently developed by General Motors reduce the potential for battery intrusion resulting from side impacts.&#8221; Finally! Just as [...]]]></description>
		<wfw:commentRss>http://www.misselectric.com/2012/01/20/nhtsa-ends-investigation-the-chevy-volt-is-perfectly-safe/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Right On! This is the way to market electric cars.</title>
		<link>http://www.misselectric.com/2012/01/11/right-on-this-is-the-way-to-market-electric-cars/</link>
		<comments>http://www.misselectric.com/2012/01/11/right-on-this-is-the-way-to-market-electric-cars/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 00:02:23 +0000</pubDate>
		<dc:creator>Shannon Arvizu</dc:creator>
				<category><![CDATA[Marketing EVs]]></category>
		<category><![CDATA[Department of Energy]]></category>
		<category><![CDATA[Promo Video Electric Cars]]></category>

		<guid isPermaLink="false">http://www.misselectric.com/?p=2698</guid>
		<description><![CDATA[Check out this recent video released by the Department of Energy. It hits all the right elements for targeting the mainstream EV consumer by mentioning convenience, safety, and lower overall operating costs. Now, if only the automakers can catch on. This is the messaging we need for EVs in 2012. Tweet This! Share this on [...]]]></description>
		<wfw:commentRss>http://www.misselectric.com/2012/01/11/right-on-this-is-the-way-to-market-electric-cars/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
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