mitch seigel's blog

So Many Media Choices

mitch seigel — Sun, 19 Feb 2012 16:43:01 +0000

Submitted by Mitch Seigel on Tue, 02/21/2012

I went out to my drive way today to pick up my daily paper and noticed that about half of the houses on my street had a daily on their drive way too. When I opened my mail box later in the day I found three direct mail pieces amongst the letters. When I received the new channel line-up from our cable provider last month, I noticed there are now more than 200 channels from which to choose...

Re-allocating Your Time

mitch seigel — Tue, 14 Feb 2012 02:56:57 +0000

Submitted by Mitch Seigel on Tue, 02/14/2012

One day your boss walks in to your office and says, “I’d like you to focus more on the ABC account, and spend less time on the XYZ account.” Or your boss says, “I think you need to be out in the field more to develop business, and not spend so much time in the office.” Sound familiar? In the ‘new economy’ it is becoming the norm, rather than the exception.

Relating to the Media

mitch seigel — Sun, 12 Feb 2012 00:23:31 +0000

Submitted by Mitch Seigel on Sat, 02/11/2012

Only about 25% of the effort behind solid public relations is writing good press releases and knowing when a press release or relations with the public is a necessity. 75% is becoming comfortable with relating to the media....

Irons in the Fire

mitch seigel — Thu, 02 Feb 2012 01:48:33 +0000

Submitted by Mitch Seigel on Wed, 02/01/2012

I heard this term the first time, many years ago, and ever since then, I haven’t stopped using it. I’ve never met a salesperson who sells each prospective client. I’ve seen some who sell 75 - 80%, which is fantastic, but never 100%.....

Gaining exposure through Event Marketing

mitch seigel — Thu, 26 Jan 2012 00:30:54 +0000

Submitted by Mitch Seigel on Wed, 01/25/2012

Just like all other marketing efforts, it all starts with knowing your customer. It’s January now. You should be looking ahead at the calendar at least six to nine months, if not, to the beginning of 2013, for events in which your customers participate. In addition, you may want to consider developing your own event, catered around the nuances of your customers.....

Nine Steps to Better Listening Skills

mitch seigel — Fri, 20 Jan 2012 21:09:01 +0000

Submitted by Mitch Seigel on Sun, 01/20/2012

If ten people were to describe a typical salesperson’s attributes, the last one that would come up is being a good listener. This is quite ironic since, according to the elite salespeople in several fields, listening is the number one attribute of a good salesperson....

Strategic Planning for Growth

mitch seigel — Mon, 16 Jan 2012 05:38:21 +0000

Submitted by Mitch Seigel on Mon, 01/16/2012

They say that our personalities are established well before we are seven years old. I would have to agree. While I have been tested several times and always come up as a driving personality, I have to believe that I also have a lot of analytical tendencies in me as well....

Networking for Business Development?

mitch seigel — Fri, 06 Jan 2012 17:59:13 +0000

Submitted by Mitch Seigel on Fri, 01/06/2012

If it were only that simple! It’s becoming much more complex all the time. As more and more wayst to network become available, it means that more time needs to be spent on determining which ways to network are most appropriate for you and/or your business.

What’s in Your Wallet?

mitch seigel — Fri, 30 Dec 2011 19:41:52 +0000

Submitted by Mitch Seigel on Fri, 12/30/2011

As we head into the home stretch of the year, we also head into the home stretch of the college bowl season. I’ve checked out a few of the games and it amazes me to see just how few people are in the stands. Thirty five games this year, and probably about twenty five are all about sports marketing...

Are you a consultant to your clients?

mitch seigel — Fri, 23 Dec 2011 17:24:21 +0000

Submitted by Mitch Seigel on Fri, 12/23/2011

The term consultant gets thrown around quite a bit these days. There are those who are consultants and those who say they are consultants. What’s the main difference separating these two groups of individuals?