Facebook and Twitter are essentially the crème de la crème of social networks. These senior class channels have outranked sites like Google+ and Pinterest for decades, and their versatility makes them perfect for connecting with a broad audience. Though both platforms have seen their ups and downs lately, they remain the most popular choice for many marketers–and for good reason.

Twitter and Facebook are adaptable, innovative and ready to pivot to suit the needs of customers. What’s more, Sprout Social integrates with both!

So, if both channels are so great, how do you decide between Facebook vs. Twitter, and which one you want to use?

Facebook vs. Twitter: By the Numbers

If the information produced by the comScore Digital Future report in 2016 is anything to go by, then it’s tough to find a social media channel that can out-perform Facebook in terms of users.

As the grand-daddy of the social media age, Facebook has a lead that’s seemingly impossible to catch up with. At least, for the meanwhile. However, that doesn’t mean that Twitter hasn’t got value to offer up too. Let’s look at the stats:

Facebook Statistics:

• 75% of male internet users and 83% of female internet users are active on Facebook
• 22% of the world currently uses Facebook
• Facebook had 2 billion monthly active users at of the end of 2017

Twitter Statistics:

• 81% of millennials check Twitter once a day
• Twitter has 330 million monthly active users
• 3 billion Twitter accounts have been created
• 83% of the world’s leaders are on Twitter

Facebook vs. Twitter: Audience

Choosing the right channel for your company when it comes to Facebook vs Twitter isn’t just about finding the “best” platform, but one that allows you to connect with the right audience.

Facebook is easily the most active social media network, particularly when you consider it owns WhatsApp and Instagram. This unique channel appeals to a range of generations, who seem to be drawn to the idea of connecting with their family, keeping tabs on friends and making sure that they have access to their favorite brands too.

On Facebook, one of the fastest growing markets is seniors. Over recent years, the channel has become increasingly appealing to baby boomers, with around 41% of individuals between 65-74 years-old logging on with a Facebook account.

If anything, this is a testament to Facebook’s ease-of-use and accessibility. However, these statistics also indicate Facebook may no longer be the “trendy” platform of the day. Despite a drop in online youth, of course, stats still show that Facebook is leading the pack for overall audience penetration.

On the other hand, Twitter demographics show 23% of its users are between 30-49 years old, while 36% are between the ages of 18 and 29.

This fast-paced channel appeals more to younger customers. Despite its relatively small monthly user base, Twitter has another advantage for audience access. This platform isn’t just popular with the average consumer. Journalists, politicians and celebrities all frequently use it too. This means that Twitter is often the place to find trending news.

Do plenty of research to discover where your target customer spends their time, then use your data to determine whether you’re better suited to Facebook or Twitter.

Facebook vs. Twitter: Engagement

Engagement is the key to success on social media. According to one study from Forrester, for every one million Twitter followers, brands can expect about 300 interactions. On the other hand, for every million Facebook followers, there’s an average of 700 interactions.

Other studies suggest that Facebook users leave roughly 5 billion comments on brand pages every month.

Perhaps one of the most obvious advantages Facebook has over Twitter is that companies have more time to make an impact on their audience. Tweets can get wiped off a stream within a matter of minutes, meaning that brands have to constantly post just to get in front of the right people at the right time.

Another point worth noting is how “addictive” Facebook is according to statistics. In the graph above, showcasing how often Facebook users access their social apps during the day, you see that the average customer logs on at least eight times during a 24-hour period, compared to only five times for Twitter.

However, it’s worth noting that Twitter does face a common problem faced by many business owners. The fast-paced nature of this social platform helps companies to communicate with customers who are easily-distracted and overwhelmed by short attention spans.

In other words, it gives you a chance to hone your message into conversion-ready bite-sized chunks.

Facebook vs. Twitter: Functionality

Importantly, Facebook and Twitter aren’t necessarily meant for the same thing. Twitter is a fast-paced way for customers to discover new content and see what’s trending in their social world. Facebook, on the other hand, is about connecting with family and enjoying moments of deeper engagement.

Twitter is like an elevator pitch for your brand–a way of getting your point across quickly and connect yourself to important news topics. With “Live Events,” you promote your content to a wider audience and achieve some great social PR.

While Facebook is a great platform to use when you’re reaching out to customers, it’s much harder to get likes on a Facebook page than it is to earn a follower on Twitter. Companies with Facebook accounts often must work much harder to engage their audience. While Facebook does allow you to share more information than Twitter, it also requires a more in-depth marketing campaign.

One of the elements that both Twitter and Facebook have experimented with is video. As customers from almost every background shift toward visual content, video has become a great way for brands to connect with their followers.

Twitter purchased Periscope to stream live video to clients, helping brands to show off their authentic, transparent side. Facebook then followed up with a similar approach in the form of Facebook Live – one of the most popular streaming services in the world today.

Since it launched in 2015, Facebook Live has grown by over 330%.

According to statistics, Facebook users watch around 100 million hours of video each day. This means Facebook is now contending with YouTube for viewership. Knowing how your followers use their social channels could be the key to making sure you launch the right campaigns for engagement.

Facebook Vs Twitter: Advertising Opportunities

Finally, when it comes to social media advertising, both Twitter and Facebook make it easy to establish and track campaigns for your brand.

One of the biggest benefits of Facebook Advertising is that it offers targeted reach for customers. Narrow your search until you’re focusing attention on only the clients most likely to purchase your products and services.

This will help keep prices low for your paid campaigns. However, it’s worth noting that Facebook Ad prices are only going up. According to the 2017 Earnings Report delivered by Facebook, the average price per ad increased by 35% during 2017, while ad impressions only increased by 10%.

The popularity of Facebook means the space is more saturated. Companies need to try harder and spend more to get the attention of their audience. On the other hand, Twitter might not be as focused as Facebook when it comes to targeting, but it’s a lot less competitive.

With the right Twitter tools, you can use lead generation cards and other resources to get leads and stats for your campaigns faster.

With the power of Sprout Social and Simply Measured together, it’s easier to measure ad strategies to see what’s most shared publicly and privately. Our tools help brands gain a competitive advantage within your industry so you’re confident with your social media efforts. Give us a try today!

Unique Features of Facebook for Marketing

Aside from incredible targeting features, Facebook marketers can also tap into:

• Pages to watch: This feature allows companies to keep track of competitor pages, which help you create a more compelling advertising strategy.
• Apps analytics: This feature helps brands understand how people are using their Facebook app.
• Facebook Messenger for Business: A more recent feature of Facebook advertising, this chat solution allows customers to ask questions, or send queries to companies for a quick response.
• Detailed analytics: Under your “posts” tab, you can tap into the detailed analytics of your posts, audience, engagement levels and so on. This makes it easier to assess the success rate of each campaign.

Unique Features of Twitter for Marketing

While Twitter might not be quite as focused when it comes to Facebook marketing campaigns, it’s still a useful way to generate business leads. Some of the features available include:

• “Go Live” buttons for Periscope: Like Facebook Live, you can simply click on the “Go Live” button when composing your tweets to broadcast your thoughts directly to Twitter users.
• Twitter Cards: Gather emails and generate leads for your brand easier than ever. Also track your ROI from Twitter Ads and see your stats on each campaign.
• Anti-harassment features: Make sure you’re building a strong reputation and generating trust with your audience with anti-harassment features intended to make users feel safer on the Twitter network.

If you’re not using a paid advertising campaign on Twitter or Facebook, then the best thing you can do is use a tool like Sprout Social for social media management to assess your performance.

This will ensure that you can see what kind of engagement your Tweets and Facebook posts are getting. Ideally, it might be helpful to start by posting a few messages on both Facebook and Twitter, so you can evaluate which one is giving your specific brand the best results.

Choosing the Right Channel for Social Media

Ultimately, it will be up to you to decide whether Facebook or Twitter is right for you, and your marketing campaigns. Just because Facebook has a wider reach doesn’t necessarily mean it’s the best choice for every company. The fast-paced nature of Twitter, along with the fact that it appeals to world leaders, politicians, and journalists can make it ideal for organizations who want to stay ahead of the curve.

Both Twitter and Facebook deliver information and spread brand awareness in unique ways. While there may be some user crossover, each platform serves brands differently, which is why most companies prefer to use a combination of both channels in their social media marketing campaigns.

To determine which solution is right for you, experiment with a profile on Twitter and Facebook, test your results and try to find a healthy balance between each channel.

This post Facebook vs Twitter: Which is Best for Your Brand? originally appeared on Sprout Social.

It’s time to invest time and possibly even money into using the best Twitter analytics tools. The result will be a better understanding of your social ROI and where to improve in your current strategy.

In this article, we’ll offer nine tools to analyze your Twitter account. Some of these are specific to the network, while others wrap into an overall social media management platform. A few of them specialize in live monitoring campaigns and others take a look at historical Twitter data.

Let’s be honest, it’s up to you to decide which is best for your account. You may find you need a combination of tools. If you’re just starting your research on Twitter analytics, use this guide to see what’s currently available on the market. In fact, many of these offer free tools and free trials.

1. Sprout Social

We made our own list! But hey, it’s not without good reason.

While Sprout Social is a social media management platform, it also offers robust Twitter analytics reports. Pull as many reports as you’d like and from custom time ranges–all with a few clicks. Even better, they’re designed to be presentation ready for the C-suite.

Analyzing content performance is certainly possible at a high level, such as taking a look at overall impressions. Or you can use the Sent Messages Report to see how each Tweet performed, down to the last click.

The Twitter Keyword report offers a way to easily see who and what is most often mentioned with your brand. Use this extremely popular report to identify influencers and monitor marketing campaigns.

Price: Starts at $99 per user/month, 30-day free trial available or request a demo
Best for: Small businesses, agencies and corporations that need an all-in-one social media management system

2. Simply Measured

A company created by putting social analytics first, Simply Measured offers tracked results for your next marketing campaign. The Social Analytics service gives perspective on how your Tweets are contributing to your marketing funnel.

The competitor comparison report gives insight on what strategies are working for your competitors and which competitors you need to watch. To help grow your brand, the sync to your website traffic includes details on how your Tweets are directly leading to web conversions.

Twitter is only a small portion of the Simply Measured Social Analytics tool. The service includes multiple social channels and an easy look at how they all tie together for a campaign. This is an especially useful tool for enterprise brands that manage multiple marketing campaigns across several channels.

Price: Request a demo to see how Simply Measure and Sprout Social can help analyze your Twitter data together.
Best for: Businesses looking to use data to drive their campaigns and funnels

3. Keyhole

Keyhole is an analytics-only service that is great for tracking Tweets in real-time. In addition to standard account growth metrics, Keyhole also gives the optimal posting times for your account.

Without even signing up for a trial, you can take advantage of their free Twitter analytics tools. This includes a live tracker for hashtags, accounts, keywords and even URLs. Keyhole’s service is great for tracking marketing campaigns and live chatter surrounding your company.

Price: Starts at $179/month, free 3-day trial available
Best for: Businesses who want to track Twitter campaigns in real time

4. Mentionmapp

Mentionmapp is a little different from the other tools on this list because it’s more real-time mapping. The idea is that it surfaces accounts, hashtags and Tweets that might be worth paying attention to.

The map itself has filters for mentions only, retweets and a retweet cloud with colored sentiments. Journalists and companies alike will find this tool useful for identifying trending topics and drawing connections between accounts.

The free account has limited access, but you get a good idea of what the service offers as you explore around. To look more into each account, you’ll need to upgrade your plan.

Price: Free account with limited access, Paid accounts start at $9/month
Best for: All levels of businesses and individuals looking to discover content and accounts

5. Union Metrics

Another metric-based service, Union Metrics utilizes social data and presents it through colorful graphics. Its Twitter analytics is part of their larger social analytics offering.

The company only focuses on analytics, which means time spent is focused on improving the product. Its Twitter analytics offerings include real-time monitoring of campaigns, hashtag tracking and upcoming trends and identifying influencers.

Union Metrics also offers a few free tools. The Twitter Snapshot Report uses some of their paid features to generate the report. You receive an overview of how your brand is doing on Twitter, which could be used in an audit. The Twitter Assistant gives you customized recommendations for your account, noting when is the best time to Tweet and which hashtags had the most engagement.

If you’re using the native networks or a free publishing service with limited analytics, Union Metrics can be a good paid option to supplement your social media marketing.

Price: Starts at $23/month
Best for: Companies who need a basic analytics solution to pair with their publishing software

6. Native Twitter Analytics

If you’re not ready to invest in a premium solution just yet, Twitter’s native analytics dashboard is a great option.

It allows you to see helpful Twitter metrics such as your top Tweets, Mentions, engagement and more. One of the biggest benefits of Twitter’s analytics is the demographic data. You can see the breakdown of your audience by interests, occupation, income, buying style and other demographics that are extremely valuable for running campaigns or planning out your Twitter calendar.

Price: Free
Best for: Businesses who aren’t ready to invest in a premium Twitter analytics solution yet, but still want data

7. Quintly

Quintly is an analytics-only tool that connects to seven social networks and centralizes the data for easy viewing.

Its Twitter reports give information on both the macro and Tweet level. Use this tool to benchmark your Twitter profiles and keep an eye on your competitors at the same time. Another useful aspect is being able to track your response times. How quickly are support questions being answered and when are they most commonly posted?

The Small plan allows you to connect up to five social profiles with seven networks to choose from. Your dashboard can be custom built from the metrics that matter the most to you.

Price: $129/month, 14-day free trial available
Best for: Companies who need an all-in-one analytics solution for multiple networks

8. Klear

Klear stands out in this list because it’s built for influencer marketing. Its core product is helping you find, manage and monitor influencers across Twitter, Instagram and Facebook.

Its free influencer tools give you a good preview of what the company can offer. This helps you find the top influencers in each market and give you instant research on any account. With a paid plan, you get an idea on an account’s demographics and conversations.

Price: Free plan available; Paid plans start at $249/month
Best for: Companies who are interested in managing an influencer marketing campaign. If you’re just starting out, first take advantage of the free tools.

9. Tweet Binder

Tweet Binder works with Twitter and Instagram to create custom analytics reports for your business. They also offer events services, like creating a social media wall and custom projects for your next big marketing campaign.

Useful for large campaigns and companies, Tweet Binder identifies influencer accounts for you to engage with. For real-time capturing, the Binder feature works by tagging content and adding filters with it for a stream or web widget. For example, you can surface the most positive Tweets for your event’s social media wall.

Price: Free plan available, limited to seven days; Paid plans start at 150€ ($184)/month; Single paid reports also available
Best for: Companies that need to track campaign performance in real-time and afterward. Also good for events and publishers.

Get Started

There’s an abundance of premium and free Twitter analytics tools available. With this list, we hope you are able to narrow down what you’re looking for in analytics and where to start your research. Some analytics tools are paired with publishing platforms while others are for monitoring only. We weren’t able to explore every tool out there in-depth, so we recommend taking advantage of free trials and free tools.

Don’t forget to sign up for a free trial of Sprout to give our Twitter analytics a test drive!

This post 9 of the Best Twitter Analytics Tools of 2018 originally appeared on Sprout Social.

Given the recent changes to the Facebook algorithm, many marketers are stuck scratching their heads when it comes to their future on the platform.

“How can I make sure my posts aren’t getting buried?”

“Should we totally give up on organic reach and go all-in on ads?”

“Which sorts of ads are going to give us the most bang for our buck, anyway?

Perhaps the best way to break down the answers to these questions is by assessing what is working for brands today.

Listen: now’s a prime time to reassess how you approach Facebook. That’s why we’ve outlined some recent success stories from brands, ranging from killer ads to smart posts that receive tons of love organically.

And with these brilliant examples from big brands in mind, you can roll out your own Facebook campaign that totally slays.

1. Airbnb

Time after time, Airbnb ticks all the boxes of how brands squeeze so much out of their Facebook presence.

Airbnb relies heavily on user-generated content from their satisfied customers to fill their feed. This allows them to show off eye-popping, exotic locations that their followers can fall in love with.

And since Facebook’s algorithm favors visual content over links, such a strategy spells good news for their organic reach.

Additionally, the brand uses any given campaign as an opportunity to go back-and-forth with their customers. By emphasizing customer care and picking their fans’ brains through asking questions, their posts stand to score more engagement as a result.

Airbnb is also cited as a success story by Facebook themselves for how the brand managed to take advantage of remarketing ads. The brand basically targeted on-site visitors who looked up potential vacation spots and then served them laser-targeted deals.

Not only did Airbnb manage to triple their Facebook ad ROI, but also lower their cost per acquisition by 47%.

Not bad, right?

2. Halo Top

Halo Top is a shining example of a brand that knows how to drive positive discussion on their posts.

As part of Facebook’s recent algorithm changes, the platform cracked down on excessive engagement bait. That is, brands can’t shamelessly beg for comments, “Likes” and tags in an attempt to game the algorithm.

Halo Top implements frequent tag-a-friend and giveaway posts, but does so in a tasteful manner that doesn’t feel desperate. This is done in part by having a diverse content strategy that’s constantly cycling through different types of posts.

Questions. Fan photos from Instagram. Bite-sized videos. All designed to encourage comments.

The key to any successful Facebook campaign is engaging with your audience. Halo Top does exactly that by mixing things up with their audience, commenting back-and-forth and giving their followers something to look forward to.

Oh, and the brand is also living proof that social media contests still have their staying power.

3. Denny’s

Denny’s is somewhat of an anomaly when it comes to their social presence.

Not afraid to post the downright bizarre from time to time, Dennys’ success is proof that sometimes the road-not-taken actually helps get more eyes on your brand.

These sorts of posts are also prime for comments whereas “safe” content could otherwise go ignored. Brands could learn a lesson from this approach to driving engagement without ruffling any feathers in the process.

Recently, Denny’s maintains their humorous tone while finding success moving away from solely posting memes or off-the-wall images.

In fact, Facebook notes Dennys’ success using short-form video ads. A recent Facebook campaign saw the brand using bite-sized videos to reinforce their TV campaigns with great success.

The takeaway here is two-fold.

For starters, video content is totally killing it on Facebook, amassing billions of views per day as more and more marketers are shifting their ads from static to video.

Secondly, while the jury might still be out on the ideal length for Facebook videos, there’s certainly value in short-form content.

Easy to digest at a glance and complete with or without sound, such videos can grab the attention of scrollers on the go and don’t require as much of an investment for marketers to produce.

4. Toyota

The power of authenticity and user-generated content are both well-documented but are perhaps best displayed by Toyota’s “Feeling the Street” Facebook campaign.

In this contest, Toyota put out the all-call on Twitter and Instagram for street musicians to show off their style using the #FeelingTheStreet tag.

After acquiring entries, the brand actually used that fan-submitted content as the basis for a series of Facebook ads.

The resulting campaign exceeded Toyota’s wildest expectations.

According to a case study by Stackla, Toyota’s Facebook ads featuring their Feeling the Street musicians resulted in 1.2 million engagements and a 440% increase in total Facebook engagement over the previous year.

Again, authenticity counts. Your satisfied customers are often your best billboards, so consider ways your existing fans and followers will aid your advertising efforts.

Also, the success of this campaign also speaks to how much creativity matters when coming up with your Facebook advertising strategy.

Instead of using product photos are stock images, brands are knocking it out of the park with videos and UGC. Facebook provides marketers with plenty of room to get creative when it comes time to cook up an ad, so ask yourself what you’re doing to ensure that yours stand out from the crowd.

5. GameStop

GameStop managed to build a massive Facebook audience without hitting their followers over the head with deal after deal.

The brand’s bread and butter is nerdy, niche content that often takes the form of, you guessed it, short videos.

Probably seeing a pattern with the emphasis on video content here, right?

Well, there’s a reason for that. Not only does Facebook insist that brands post video content to encourage discussion, but doing so is arguably easier than ever.

Between Facebook tools that convert written content into video, to Facebook’s own native Boomerang app, getting started with video is a cinch.

Beyond their organic videos, though, GameStop is yet another Facebook Ads success story.

As part of the brand’s holiday marketing Facebook campaign, the brand decided to double-dip their video content with their ads, using this popular clip as the basis of their campaign:

Coupled with the video, GameStop ran ads showing off multiple deals that spoke to each individual sect of their audience depending on their preferred gaming rig.

This essentially allowed them to squeeze more out of their ad spend and speak to as many people as possible in a single campaign.

GameStop’s holiday Facebook campaign was a winner, resulting in 7.5 times increase in incremental ad spend and a 4% lift in conversions. As an added bonus, this campaign also allowed GameStop to display their deals without spamming their followers.

This is doubly important now as Facebook’s recent algorithm looks to deemphasize sales-related content.

6. Garmin

Video certainly isn’t the be-all, end-all of a successful Facebook campaign.

As highlighted by Garmin, static visuals have their place and time for brands on the platform.

Using Facebook carousel ads, the brand managed to win over on-site visitors using Facebook pixels and a lookalike audience of potential buyers at the same time.

The big benefit of carousels is the fact that brands can highlight multiple products and features within the same ad, all the while providing an interactive experience.

Tapping into the power of Facebook remarketing has become an expectation for brands looking to win over new customers and Garmin did so brilliantly in their case. According to Facebook, one particular campaign scored a 9.7 times return on ad ROI and 1.8% average CTR.

Facebook allows brands to get so granular with their demographics and data that you can target exactly who you need to while results in fewer wasted clicks and a higher ROI.

While Garmin has the benefit of boasting a product that’s prime for snapshots, any business can see why experimenting with creatives and honing in on your target audience is so important these days.

Seeing is believing for customers today who aren’t exactly jazzed to read through walls of text. If you can tell a story visually, go for it.

What Do You Have in Mind for Your Next Facebook Campaign?

Conventional wisdom and widespread panic might tell us that traditional Facebook campaigns are a no-go, but that couldn’t be further than the truth.

Brands today instead need to understand what’s working on the platform today and the tactics outlined above are fair game for marketers of all shapes and sizes.

Listen–running a Facebook campaign might be a bit more complicated than it used to be in the face of the new algorithm. That said, those willing to do their homework in terms of creative content and ad types can still totally kill it.

Now, let us know what you have in mind for your next Facebook campaign. Looking to get started with retargeting or video ads yourself? Let us know in the comments below!

This post 6 Brilliant Facebook Campaigns (& Why They Worked) originally appeared on Sprout Social.

Most social media managers prize their social media influencers because they can drive engagement and word-of-mouth communication to your brand at a higher rate than standard organic methods. At the same time, some managers are hesitant to deem someone a social media influencer just because they have thousands of followers.

There has to be a middle ground toward influencer marketing and it starts with you understanding the goals of your brand and what the influencer will accomplish. Creating goals and outlining each party’s responsibilities, possibly including it in a social media proposal, is essential to see results.

What Are Social Media Influencers?

Social media influencers are power users who can help your potential customers make a buying decision through social networking. Whether they’re a blogger, product reviewer, industry expert or a trusted source of information, your social media influencers are unique to your field and product or service.

For example, if you’re trying to find a social media influencer on grilling and barbecuing, you’ll want people such as:

• Food critics in the industry
• People with popular outdoor cooking Instagram accounts
• Grilling bloggers who write for major recipe sites
• Grill and barbecue pit builders
• Ribs and barbecue contest judges
• TV chef personalities (i.e. someone who won Chopped)

The best way to find your social media influencers is by thinking about whose voice you trust. If you were searching for a reason to buy or try out a service, wouldn’t you want the most trusted and reliable source?

A survey from Nielsen showed only 33% of consumers trust advertisements, while 90% put their faith in peer recommendations. Getting influencers to persuade consumers can drastically work in your favor when correctly executed.

Why You Need Social Media Influencers

Like we previously mentioned, people tend to trust peer recommendations over any company advertisement. Working with social media influencers is another step toward humanizing your brand.

If you have social media influencers with loyal audiences, a brand mention goes much further than a Tweet from your company account. These followers trust the influencer’s opinion, which is why they follow in the first place.

Reputation plays such a key role in buyer decisions. Here we can see interior designer, Modish Co., boosting the presence of World Market’s sofa and coffee table on Instagram. These types of mentions spread awareness faster and more efficiently. Several retailers find excellent engagement by regramming content from its loyal followers.

Here are a few more reasons why you should trust social media influencers:

Influencers Reach Core Demographics

More so than anything else, social media influencers are great at speaking to their core demographic. For some marketers, there has been success with the adoption of influencers over traditional marketing techniques. One area you can see this happening is with visual media.

The popularity of Instagram and Facebook Video has marketers looking for more opportunities with social media video. A report from Cisco’s Visual Networking Index claims online video traffic will account for 80% of all web traffic by 2019.

Adding influencer video content can help you reach more of your core demographic. Just make sure you adjust your traffic wants, goals and needs to your influencers so everyone is on the same page.

Your best social media influencers are going to be the ones that already share content that is similar to your brand. You want to be in the same circle so it doesn’t seem like a stretch when you ask influencers to talk about you. Again, this idea usually comes back to humanizing your outreach and content.

Influencers Build Relationships

Some influencer naysayers believe these trendy social experts aren’t as effective as working with brand advocates because they’re short-term solutions. However, working with influencers builds meaningful relationships over time, while brand advocates are more short-term solutions. The worst thing you can do while searching for influencers is to rush the process.

Both are great options for your marketing strategy, but each has their place. Advocates are more likely to be your happy customers, while influencers reach direct audiences with their social media skills.

It might seem difficult to build relationships when you don’t even know the specific audiences. But with the help of Sprout Social’s Audience Targeting, you can post influencer posts to specific audience groups all within the compose window.

This will help you reach, build and engage your followers across all channels. And like any relationship, it takes time and dedication to build trust. This same logic fits perfectly with your influencers.

Influencers Increase SEO Value

It’s a smart idea to constantly look for new ways to create awareness around your brand. And using influencers to build your SEO value is a great way to do it. According to Moz, some of the most prominent ways Google leverages ranking in its algorithm is from domain and page-level links and keyword and content-based features.

Essentially quality of links, quantity of links to root domains and optimization of keyword usage within your content are some of the most essential aspects to better rankings. Influencers with well-trusted and established sites can bring a ton of value to your own.

Also, social media influencers can impact your SEO through:

• More brand mentions: The more people are talking about your brand, the likelier they are to share, post, comment or cite in a blog. All of these lead to higher organic traffic.
• Increased backlinks: A pillar to SEO is obtaining backlinks, which essentially help show the popularity and importance of your site. With links from websites considered authorities or influencers in your industry, your site becomes more credible.

While it’s safe to say not every piece of social media content is indexed, it’s still beneficial to be present, active and engaging to increase links to your site. Influencers can help with this and even possibly get other larger entities to share your content or link back to you.

How to Identify Social Media Influencers

You might be thinking, “Okay, great—I know why social media influencers are important, but how do I find them?” We like your eagerness, but before you can start interacting and working with your influencers, you have to do some research. For starters, here are a few different tools you can use to find the perfect influencer for your brand:

Sprout features mentioned in this article:

• Audience targeting
• Twitter analytics

BuzzSumo

A tool that continues to help brands find true influencers in their field is BuzzSumo. With this content marketing tool, it’s simple to discover, measure and monitor content to be one step ahead of the game. BuzzSumo also has an influencers and outreach feature that is made specifically for finding the top writers, bloggers and publications in your field using the same keywords you’re trying to reach as well.

BuzzSumo gives you the option to sort via influencers, bloggers, companies and regular users who might not have the status of an influencer. But if you ever need to find who is an expert in your industry, this is the tool.

Remember that influencers are not just those who have a high number of followers. Instead, it’s more efficient to look at their total number of shares per article, site domain authority, Retweet ratio and page authority. BuzzSumo makes it absolutely painless to search, find and analyze the top influencers in your industry.

LinkedIn

LinkedIn is built specifically for helping you network with others in and around your industry. So why not use the social media platform to help find influencers? Social Media Examiner recommends you enter specific keywords or phrases within the search box to pull up second-degree connections and those who are directly related to your search.

Don’t be shy about reaching out to those who you feel would be great influencers. However, you don’t want to be too forward with what you want from them. Avoid sounding spammy or too needy as well. Instead try some of these icebreakers on LinkedIn:

• Start liking their shares and posts before adding them to your network.
• Send a meaningful message about their content.
• Ask them to join one of your LinkedIn groups (or join theirs).
• Let them know how you found them (be honest).
• Explain you’d just like a moment of their time (value their time).

The worst thing you can do is sound robotic and dehumanize the conversation. Secondly, put some effort into your research and have something specific and nice to say about what they do. The last thing you want is to seem rushed and that you only want something from them because they were the first result in your search.

Twitter

As we’ve mentioned before, Twitter is a great space to find, interact and converse with your social media influencers. Twitter’s advanced search options give you a lot of opportunity to reach specific audiences or find those who are addressing niche crowds in your industry.

If you need more help with advanced search, check out our Twitter Search Operators Cheat Sheet.

Twitter is great for pushing content and measuring how much traction you gained from a specific post or article. Using Twitter analytics tools from Sprout Social provides huge benefits into finding trending topics and hashtags with your brand. Once you can determine the subjects revolving around your brand, you can easily search for influencers with these key topics.

Use Twitter’s data to help you make better decisions on how you’ll search the network for social media influencers.

Building a Campaign Around Social Media Influencers

Once you understand why social media influencers are important and how to find them, it’s time to construct a campaign around them. When you’re building your campaign, you have to identify the goals you want to reach through your influencers.

You can ask influencers to interact with your campaign by:

• Guest blogging
• Sponsored posts
• Collaborate on an event
• Becoming an affiliate
• Asking for product reviews
• Giving products to influencers

It’s smart to move through the noise of standard advertising and to focus on creating a message your audience actually wants to hear. This is exactly where your influencers can help with your marketing process.

Use Influencers for Niche Audiences

Influencers have the ability to reach very specific audiences. Instead of you relying on thousands of followers, influencers will help you ensure people read and engage with your content.

If you’re going after a niche audience, make sure your influencers know your plan and how they will interact with their followers.

Create Mutual Goals

Your social media influencers need to get something from working with you as well, so again, make sure you have mutually beneficial goals. It’s important that both sides of the party work to post content each day to help build awareness to each audience.

You can’t simply rely on one party to do all the heavy lifting when you’re working together. Map out each side’s goals and work from there. It’s also a good idea to work in the same social network groups so each side can provide insight to discussions and conversations.

Get Started With Your Influencers

Creating thoughtful and engaging content isn’t the easiest job on the planet. However, influencers can help you get your brand in the right direction. Remember to think about social media influencer relationships for the long run.

It’s important to know that if you use or abuse your influencer relationships, it can come back to bite you and your brand in the worst way. With a little hard work, research and collaborative efforts, you can be well on your way to boosting your brand’s identity.

Think we forgot something? Feel free to add your own insights and start the conversation below!

This post How to Identify Social Media Influencers & Collaborate on Campaigns originally appeared on Sprout Social.

Some of us have our in-house documents floating around with the appropriate Instagram ad sizes–but who updates it and keeps track of the changes? That’s where we come in. Let us give you a bookmarkable blog post that includes everything for your Instagram needs.

Here’s the complete list of Instagram ad sizes and specs for 2018:

• Instagram Image Ad Sizes
• Instagram Video Ad Sizes
• Instagram Stories Ad Sizes
• Instagram Carousel Ad Sizes

Instagram Image Ad Sizes

In the incredibly short time span of March to September last year, Instagram monthly advertisers grew from 1 million to more than 2 million. Marketers see Instagram as advertising gold because of the unique opportunities to engage with users.

And for Instagram image ads, there’s nothing quite like taking up the majority of a device’s real estate with a single ad. Think about it–Instagram is really the only “one at a time” scrolling social media platform–so ads get users full attention.

Easier said than done–right? Well let us help you by getting the correct image sizes for Instagram ads. The three Instagram image ad sizes include:

Instagram Landscape Image: 1200 x 628

Instagram landscape images are typically wider and do not take up the traditional full square of the Instagram post. The Chicago School of Media Theory explains landscape art is typically viewed as a representation of mountains, prairies or inland scenery, which focuses on the spectator.

You didn’t realize you were going to get an art history lesson–did you? But landscape images have a unique purpose to show the entire scene. This is ideal for brands who want to go all out to provide breathtaking glimpses into their world.

Image Guidelines

• Instagram landscape image ad size is 1200 x 628 pixels.
• The proper aspect ratio is 1.9:1.
• All formats should be either JPG or PNG.
• All image files are 30MB max.
• All image and video captions max is 2,200 characters, but 125 is recommended.

Instagram Square Image: 1080 x 1080

Much like the landscape format, an Instagram square image focuses on width, but takes up more space of the overall post layout. The square doesn’t use all the space provided per post and typically is used for portrait-style images.

You don’t have to limit your scenic images to landscape, but make sure the square format doesn’t crop your images awkwardly.

Image Guidelines

• Instagram square image ad size is 1080 x 1080 pixels.
• The proper aspect ratio is 1:1.

Instagram Vertical Image: 600 x 750 (Minimum Resolution)

Possibly the most popular photo size organically is the vertical image. This is due to the fact it’s what your image is preset to when you snap an image on the app or upload one. However, the specs are not much different besides the overall ratio and resolution.

Image Guidelines

• Instagram vertical image ad size is 600 x 750 pixels minimum resolution (1936 x 1936 pixels maximum resolution).
• The proper aspect ratio is 4:5.

Pro Tip: Remember when creating ads in the ad creation feature, it’s possible to select Crop Image. This helps you ensure your ad comes out exactly how you planned.

Instagram Video Ad Sizes

Did you know a quarter of all Instagram ads are single videos? The popularity of video isn’t just surging on Instagram either. But to make sure you’re on top of your video strategy, you must ensure you’re using the correct sizes and specs.

Video is where things can get a little tricky, but again–don’t fret–we’re here to help your brand! Check out the various single video ad sizes below:

Instagram Landscape Video: 600 x 315 (Minimum Resolution)

Just like the landscape image, Instagram’s landscape videos are for the same scenic purpose. This style of video allows users to showcase a more cinematic approach to video–mostly viewed on mobile–for its followers.

Video Guidelines

• Instagram landscape video ad is 600 x 315 pixels (minimum).
• The proper aspect ratio is 1:91:1.
• Recommended video formats include MP4 and MOV.
• Max video size for all formats is 4GB.
• Max video length for all formats is 60 seconds.
• Video max frames is 30fps for all formats.

Instagram Square Video: 600 x 600 (Minimum Resolution)

Not much changes when you select the Instagram square video format. Pay attention to how your ad and call to action appear on a mobile device–not to crop anything important in the actual video.

Video Guidelines

• Instagram square video ad is 600 x 600 pixels (minimum).
• The proper aspect ratio is 1:1.

Instagram Vertical Video: 600 x 750 (Minimum Resolution)

As you’re likely gathering, organic and paid formats are similar. And for vertical video ads, make sure to pay attention to the resolution and aspect ratio changes.

• Instagram vertical video ad is 600 x 750 pixels (minimum).
• The proper aspect ratio is 4:5.

Instagram Stories Ad Sizes

You didn’t think we would forget Instagram Stories here would you? We’d never! More than half of brands have posted an Instagram Story? Not only that, but the addition of Stories drove the time spent on Instagram by users up nearly 28 minutes.

There’s real power to using Instagram Stories in your social media advertising strategy. Make sure you have the right Instagram Story ad sizes below:

Instagram Stories Image Ad: 1080 x 1920

Instagram Stories have a lot of features that make single image ads ideal for your marketing campaign. With GIFs, stickers and marker tools, you can easily direct users to clicking or swiping to find more information.

Image Guidelines

• Instagram Stories image ad is 1080 x 1920 pixels.
• The proper aspect ratio is 9:16.
• All formats should be either JPG or PNG.
• Max image size is 30MB.

Pro Tip: Additionally, advertisers may want to limit overlay text on images as Facebook’s Ad Manager could reject your image. Consider this for all image formats as well.

Instagram Stories Video Ad: 1080 x 1920

According to Social Media Week, roughly 70% of Instagram Stories videos are watched without sound. It’s really important to make sure your videos drive the right message, all within the correct specs.

Video Guidelines

• Instagram Stories video ad is 1080 x 1920 pixels.
• The proper aspect ratio is 9:16.
• All formats should be either MP4 or MOV.
• Max video size is 4GB.
• Must have a resolution minimum of 720p.

Instagram Carousel Ad Sizes

One of the newest features for Instagram advertising is carousel ads. Sound familiar? That’s because Facebook has carousel ads, which now is featured on Instagram too.

This type of ad format allows brands to showcase multiple images or videos in one single ad. It’s truly the best bang for your Instagram ad buck. See the full specs details below:

Instagram Carousel Image Ad: 1080 x 1080

If you’re like anyone else on Instagram, you flip through content at blinding speeds. Why not try to keep users around for awhile with more than one piece of visual content?

Image Guidelines

• Instagram carousel image ad is 1080 x 1080 pixels.
• The proper aspect ratio is 1:1.
• All formats should be either JPG or PNG.
• Max image size is 30MB per image/card.
• Instagram allows 2-10 images/cards per ad.

Instagram Carousel Video Ad: 600 x 600 (Minimum)

Something many users forget is that you can use up to 10 videos for a single ad! Make sure your brand has the right balance of content as not to overwhelm your audience on a single post.

Video Guidelines

• Instagram carousel video ad is 600 x 600 pixels minimum (1080 x 1080 pixels maximum).
• The proper aspect ratio is 1:1.
• All formats should be MP4.
• Max video size is 4GB per video/card.
• Max video length for is 60 seconds.
• Instagram allows 2-10 videos/cards per ad.

Pro Tip: When you create Instagram carousel video ads, there must be a thumbnail image. The ratio for this image is recommended to match the 1:1 video aspect ratio. Additionally, thumbnail images cannot have more than 20% text taking up the image.

To find more information, check out the Facebook Help Center and Instagram Business Help Center. Want to know more visual specs? Check out our complete guide to all the social media image sizes and our complete social media video specs guide as well!

This post Complete List of Instagram Ad Sizes & Specs for 2018 originally appeared on Sprout Social.

Well, that doesn’t apply in the business world.

Even though you always help customers better understand your brand through content and storytelling, the first impression they get of your company will always be visual. Between logos, website layouts or your Facebook cover photo, it’s the images that lay the foundation for your online reputation.

That’s why having the right Facebook cover photo size let’s you demonstrate your personality, brand story and even purpose as a company. With the wrong images, you’ll look unprofessional and unprepared.

The good news? All you need for a great social experience is a little industry know-how, and a few simple tips.

Choosing the Right Facebook Cover Photo Size

The right Facebook cover photo size is 820 pixels wide by 312 pixels tall on desktop. However, mobile users will see 640 pixels wide by 360 pixels tall. The correct Facebook cover photo is the first step to portraying the right image on social media.

Too big, and important parts of your content will get cropped out. Too small, and your image will look stretched and pixelated. You need an image with Goldilocks potential, something that’s just right. Here’s some more notes on having the best Facebook cover photo:

• You must have a minimum size of 400 x 150 pixels.
• There’s no display available on feature phones.
• For the best results, upload an sRGB JPG file less than 100 KB.
• For images with a logo or text, it might be best as a PNG file.
• Facebook Business Page dimensions are exactly the same as personal accounts.

Keep in mind that a huge portion of today’s Facebook audience is mobile, so ensure that none of your important content will be cropped out on a different device.

Remember, your cover photo doesn’t necessarily need to be static anymore. You can now use a simple video instead of a static cover photo, which is a great way to share more information about how your business works. Your video should be the same size as a standard desktop cover photo.

Ideally, you’ll want something that’s only up to a minute long. After all, if your customers focus on your cover photo for too long, they might not have time to check out the rest of your page.

Fortunately, if you’ve found a video or photo that’s perfect for your social page, but the dimensions aren’t right you can always reposition it on Facebook itself. Alternatively, you can use our free tool Landscape to get the perfect Facebook cover photo size.

Choosing a Fantastic Facebook Cover Photo

The strict size rules for Facebook cover photos and profile pictures mean you’re limited on how much information you can convey on your page. While videos help you to go the extra mile in telling your company narrative, you’ll still need to be smart when choosing what to showcase.

The following tips will help you to select an image that not only abides by the Facebook cover photo size rules but also your own brand guidelines too:

Step 1: Follow the Rules Provided by Facebook

While this might seem like an obvious step, you’d be surprised how many people overlook social media rules and do their own thing. While you’re checking out the standards for Facebook cover photos, make sure you check out other branded profile rulings too. Remember:

• Covers need to be authentic: In other words, they can’t be deceptive, misleading or malicious in any way.
• Covers are public: You must choose something that’s going to appeal to a wide audience of potential followers and existing fans.
• Covers are yours alone: Brands can’t ask advocates to load their cover photo onto their timelines as an advertising technique.

If you violate Facebook’s terms, then all your hard work in social media marketing will go down the drain. The last thing you want is to lose your Facebook presence over a bad cover photo.

Step 2: Keep It Clear & Simple

Once you’ve learned the rules and you’re ready to start searching for the perfect image, make sure that you choose something simple and clear. While it might be tempting to pack your above-the-fold content full of keywords and information, your visitors look for a clean introduction to your company.

Some of the best images use the Facebook cover photo size guidelines to draw attention to a single image with negative space. This makes additional features like “Follow” buttons and Calls to Action more appealing.

This example from ThinkGeek combines a logo, with a simple image and tagline. The centered imagery draws attention to the buttons below and the picture highlights the nature of the brand, without drowning visitors in visuals.

Step 3: Make It Relevant to Your Brand

Images are more powerful than the average business thinks. In fact, we process images up to 60,000 times faster than text. With the right Facebook photo cover, you can engage your audience and earn their attention long before they read your social media posts.

With that in mind, it’s important to ensure that your cover photo represents what your brand does. This not only helps your customer to know that they’re on the right page, but it also ensures that you present a more consistent image for your company online.

The Bambu Facebook page draws attention to the digital nature of the app with a picture of a Laptop using the social advocacy tool. It’s clear, simple and relevant to the business in question.

Step 4: Show the Life Behind Your Brand

A Facebook cover photo acts a lot like a storefront. It demonstrates what you’re selling to interested customers and entices them to come and learn more. While there’s nothing wrong with demonstrating your product on your cover photo, make sure you do it tastefully. Convince your customers that there’s more to your business than what you sell. You can do this by:

• Showing off your happy, smiling team: Give your fans an insight into the humans behind your organization.
• Show your product in context: Demonstrate what your customers can get out of your offering with a picture that shows a client, or employee using it.
• Provide an insight into the office: If you have an attractive office, it’s a good way to show the professional side of your company.

With the Sprout Social Facebook page, we showcase our personality with a glance at one of our hard-working groups working inside of our stunning office space. This helps to demonstrate our nature as a team-driven organization while indicating what life inside of Sprout Social is like.

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Step 5: Pull Attention to the Right Places

There are a few different schools of thought in the social media world–particularly when it comes to Facebook cover photo size. Some people think that it’s best to combine their profile picture and cover photo into a single cohesive image. Other experts prefer to spread their imagery out so that it pulls focus to the right spaces on the page.

Of course, there’s nothing to say that you can’t do both things simultaneously–so long as it looks good. This Facebook cover from Oreo uses a beautiful graphic image on the right-hand side of their cover photo to draw the eye to the “Send Message” button.

At the same time, the profile picture blends almost seamlessly with the cover photo because it uses the same design elements and the same colors. The overall experience is a highly cohesive page that pulls focus to the right elements on the page.

Importantly, when you’re looking for ways to direct audience attention, make sure that you avoid using directional cues like arrows. Not only do these look tacky and aggressive, but your buttons and CTAs will also show up differently on mobile devices compared with desktops. This means you could end up with an arrow that points nowhere on mobile.

Choosing an Image That Attracts the Right People

By now you know the golden rules that should lead your Facebook cover photo size decisions. All you need to do is pick an image that resonates with the right target audience and pushes them to click on that “follow” or “send message” button.

While there’s no one-size-fits-all solution for the perfect cover photo, some of the most shareable images will include:

• Text: Be cautious here, a small amount of text like a brief slogan can help to describe your brand, but too much could overwhelm your photo.
• Emotion: Happy customers or smiling staff can capture audience interest and make them feel more connected to your organization.
• Relevance: The image you choose should fit with both the nature of your company and your audience’s interests.

Look at Coca-Cola’s cover photo for instance. The selection of glass cola bottles sitting on ice demonstrates the variety of beverages the brand offers while showing their commitment to tradition too. The ice makes customers think of refreshment and the whole effect is something that’s sure to accelerate your feelings of thirst.

Creating the Perfect Cover Photo

Choosing the right pictures, style, and size for your Facebook cover photo isn’t always easy. After all, this is your first chance to make the right impression on billions of potential customers. Fortunately, if you follow the guidelines above, and stick to the rules provided by this gigantic social media channel, you should have everything you need to engage and delight your customers.

This post The Picture-Perfect Facebook Cover Photo Size Guide originally appeared on Sprout Social.

This month at #SproutChat we’ll be covering an array of topics—everything from visual marketing to paid social media to nailing customer care.

Whether you’re well into your career or a novice in social, there’s something for everyone this month.

Wednesday, April 4

“Pay to play” is a commonly referenced phrase in social media marketing, but how do get started with this marketing tactic? Special guest, Amelia Tran, joins the chat to share insights on which platforms will benefit your brand with paid support and how to get started putting dollars behind your posts.

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Wednesday, April 11

When you’re a brand on social, it’s important to have your customer care strategy on point. This week at #SproutChat, we’ll be joined by Sprout All Star, Alison Massie, of Zendesk to talk about the necessary steps to take in creating a top notch social customer care strategy.

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Wednesday, April 18

What’s the best way to connect with your audience and create community for your brand? Live video. Take your audiences behind the scenes and show them a different side of your brand. Participants in this week’s chat should gain insights on how to go live on various social platforms.

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Wednesday, April 25

Thinking of ways to engage with your audience on Instagram in a way thats successful for your brand? Take your efforts to the next level and discuss best practices for marketing on Instagram this week at #SproutChat. We’ll cover features that you can tap into and get the wheels turning on your next Instagram campaign.

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This post #SproutChat Calendar: Upcoming Topics for April originally appeared on Sprout Social.

Sprout features mentioned in this article:

• Facebook analytics
• Twitter analytics
• Twitter keyword report
• Instagram management
• Instagram analytics
• LinkedIn company pages report
• Social media analytics dashboard

What Are Social Media Metrics?

Social media metrics are data and statistics that give you insights into your social media marketing performance.

While some social media marketing metrics are universal, there are also platform specific metrics you need to learn. Plus, some data is calculated differently depending on the platform and social media metrics tools you’re using.

But don’t worry, we have you covered. We’re going to break down all of the social media metrics you need to know:

Official Social Media Metrics

First, let’s look at the metrics you can get directly from the top social networks. Here’s how you find them and what you can learn from them.

Facebook Insights Metrics

Facebook offers the most comprehensive metrics for business pages. You can start by going to the Platform Insights page to see a list of all of your Facebook Pages currently tracking metrics.

When you click on the Page you want to analyze, you will be taken to the Facebook insights report for that specific Page. Here, you will find an overview of your most important metrics, followed by detailed sections on your Likes, reach, visits, posts and people. We’ll break down the important sections of Facebook Insights below.

Overview Tab

The overview starts with your Page’s main data points.

This includes the following metrics:

• Page Likes: Total Page Likes is the number of unique people who like your Page. New Page Likes shows the number of new Likes your Page received during the last seven days, compared with the previous seven-day period.
• Post Reach: Total Reach is the number of unique people who have seen any content associated with your Page, including ads, during the last seven days. Post Reach shows the number of unique people who have seen your Page posts.
• Engagement: People Engaged is the number of unique people who have clicked, Liked, commented on or shared your posts during the last seven days.

Next, you will see an overview of the social media engagement metrics for the last five posts on your Facebook Page.

These metrics include the following:

• Reach: Post reach is the number of people who have seen your post. Your post counts as reaching someone when it’s shown in the News Feed. Figures are for the first 28 days after a post was created and include people viewing your post on desktop and mobile.
• Engagement: People engaged is the number of unique people who’ve clicked, Liked, commented on or shared a post on your Page. In the Overview section of your Page Insights, you can see People Engaged for the last seven days.

At the bottom of the Overview page, you will find metrics for Pages you watch, such as your competitor’s Facebook Pages.

Here, you can see the following weekly metrics on your competitors:

• Total Page Likes
• Number of new posts
• Engagement

Likes Tab

The Likes tab gives you detailed metrics on trends for your net Likes.

Your net Likes combines the following metrics:

• Unlikes: Number of people who have unliked your Page.
• Organic Likes: Number of people who have Liked your Page, not as a result of a Facebook Ad campaign.
• Paid Likes: Number of people who have Liked your Page as a result of a Facebook Ad campaign.
• Net Likes: The number of new Likes minus the number of unlikes on your page.

Beneath that, you will find a chart showing the source of your Likes. Included are the number of Likes you receive on your Facebook Page itself, from related Page suggestions on other Pages, posts that other people make on your Page and Likes from mobile users.

Reach Tab

On the Reach tab, you can review two different sets of metrics that affect your reach. After a graph showing your overall organic versus paid reach, you will see a graph showing your overall post Likes, comments and shares. This chart is extremely helpful to monitor because if these metrics increase, you will reach more people organically.

Next, you will see how many times people on Facebook hide your post, report posts as spam or unlike your Page. If these metrics increase, you will reach less people organically. It’s also a sign that your audience is not connecting or resonating with the content you’re sharing. Check out these tips to build an engaged audience on social.

Posts Tab

On the Posts tab, you will see detailed metrics for your individual Facebook Page posts. By default you will start by viewing your post’s organic versus paid reach and the post clicks, Likes, comments and shares. Note that the Post Clicks metric means any click on your Facebook post itself and not just clicks from your post to a website link.

You can use the first drop-down to switch from seeing your organic versus paid reach to organic versus paid impressions. Note the difference in the reach versus impressions metrics.

• Impressions: The number of times a post from your Page is displayed, whether the post is clicked or not. People may see multiple impressions of the same post. For example, someone might see a Page update in News Feed once, and then a second time if their friend shares it.
• Reach: The number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions.

You can use the second drop-down to switch from seeing post clicks, Likes, comments and shares to seeing only Likes, comments and shares; post hides, spam reports and unlikes; or engagement rate percentage. The latter is defined as follows.

• Engagement Rate Percentage: Engagement rate is the percentage of people who saw a post that Liked, shared, clicked or commented on it.

People Tab

On the People tab, you will find a breakdown of demographic metrics for your fans, the people you’ve reached with your Page posts and the people who have engaged with your Page posts. This information can be utilized to ensure that you are getting the right fans for your business and to help create better content for your audience.

Facebook also lets you export additional data about your Page, posts and uploaded videos. This gives you raw data about your Page’s activity, and each metric is defined within the spreadsheet.

Facebook Video Metrics

If you publish videos to Facebook, you’ll have access to in-depth video metrics.

• Total views: The total number of people who saw your video(s). Views are also broken down by the duration of your videos people watched—10 seconds, 30 seconds or 95%. Plus, you can see how many of the views were auto play, click to play or viewed with the sound on.

• Average completion percent: The average amount of time people watch your videos. Audience retention is important because it gives insights into how engaging and captivating your videos are. If you’re not holding their attention for very long, you may need to make changes to the videos you’re creating and sharing.

• Peak live viewers: The highest number of viewers you had during a Facebook Live stream. Your peak viewership time can help you plan for the best time to host future live streams.

• Video engagement: The number and types of engagement your videos receive. Knowing the number of people who viewed your videos is nice. But did the viewers actually enjoy your content? Keep tabs of your video engagement metrics to gauge how well received your videos and live streams are to users.

For those who would prefer a cleaner summary of their Facebook Insights, Sprout Social provides one simple report for Facebook analytics. With our report, you can see key social media metrics like the overall Page Likes, impressions and demographics of any page you manage.

You can also see details on how your content is performing and how people engage with specific posts on your Facebook Page.

This gives you the vital information you need about your Facebook Page in one report, versus navigating through multiple tabs.

Twitter Analytics

While not as detailed as Facebook, Twitter offers its own analytics for all account users. When you arrive at your analytics dashboard, you will be greeted by a 28-day summary of metrics and highlights for your activity by month.

Included are the following metrics.

• Tweets: The number of Tweets you’ve posted to your account.
• Tweet Impressions: The number of people that have seen your Tweets have been seen by.
• Profile Visits: The number of people who have visited your profile.
• Mentions: The number of times your username has been mentioned by others.
• Followers: The number of followers on your Twitter account.
• Tweets Linking to you: The number of Tweets attributed to you in Twitter Cards with URLs.

On the Tweets tab, you will see a 28-day summary of metrics for the Tweets you’ve shared.

These metrics include the following.

• Engagement Rate: The number of total link clicks, Retweets, favorites and replies your Tweets receive divided by the number of impressions.
• Link Clicks: The number of times links within your Tweets were clicked. This includes links to hashtags and other users mentioned in your Tweets.
• Retweets: The number of times your Tweets were retweeted by others.
• Favorites: The number of times your Tweets were favorited by others.
• Replies: The number of times people replied to your Tweets.

You can click on any Tweet on this screen to see more detailed metrics.

On the Audience tab, you will get a detailed breakdown of demographics, organized by:

• Lifestyle
• Consumer behavior
• Mobile footprint

For those who would prefer a simpler summary of their Twitter analytics, Sprout Social provides one easy-to-digest report. In a quick glance, you can see all of your main metrics such as impressions, engagement, link clicks and more.

You can see demographic data as well.

The Twitter keyword report gives you additional data on conversations going on about your brand, so you can measure your share of voice.

Instagram Analytics

In the early days, businesses had very limited insights into how their Instagram posts performed. But with the introduction of Instagram Insights and Sprout’s Instagram management tools, you now have a lot of helpful information at your disposal.

If you switch from a personal account to an Instagram business profile, you’ll be able to see an overview of your posts’ performance and demographic information about your audience.

• Impressions: The total number of times your posts have been seen.
• Reach: The number of unique accounts that have seen your posts
• Profile views: The number of times your profile was viewed.
• Engagement: The number of likes and comments on your posts.
• Saved: The number of unique accounts that saved your posts.

Instagram Insights gives you a “top posts” section where you can see your best performing posts sorted by these specific metrics.

For even more data, you can use Sprout’s Instagram analytics dashboard. With this report, you can see your post performance and follower growth for multiple profiles in a single dashboard. Plus, the reports are presentation-ready in case you need to show them to clients or other team members.

In addition to looking at your individual posts, we also included hashtag reporting. Since hashtags are such an important part of your Instagram marketing strategy, you need to track which ones perform the best.

Want to know how your Instagram Stories are performing? Use our advanced analytics from Simply Measured to get insights into how people engage with your Stories. See metrics like:

• Taps forward
• Taps back
• Story replies
• Exits

Between Instagram Insights and Sprout’s suite of analytics, you have plenty of data to use for planning out new content and spotting Instagram trends in your past posts.

LinkedIn Analytics

When you visit your LinkedIn Company Page you can click on the Analytics tab to learn more about your post performance and audience. First, you will see metrics for individual posts made by your Company Page.

These metrics include the following.

• Impressions: The number of times the update was shown to LinkedIn members.
• Clicks: The number of clicks on your content, company name or logo.
• Interactions: The number of likes, comments and shares on your update.
• Followers: The number of followers you acquired when sponsoring an update.
• Engagement: The number of interactions divided by number of impressions.

Next, you will see information about your followers and how you compare to similar companies.

Finally, you’ll see metrics for your page views, unique visitors and visitor demographics. Use the drop-down to switch between seniority, industry, company size and function.

To keep all your social media metrics in one place, you can use Sprout’s LinkedIn Company Pages report. Our analytics lets you measure the performance of your posts, get demographics on your audience and more. Like our other reports, everything is neatly organized into a single page.

Pinterest Analytics

If you have a Pinterest business account, you can access Pinterest analytics to learn more about your profile activity, audience and Pins. You will start on the Overview screen where you can see key metrics for your profile, audience, activity from your domain and most popular Pins.

In the Your Pinterest Profile section, you will see detailed metrics for your profile’s impressions, daily viewers and Pins. You can use the tabs at the top of the report to see top Pins based on number of impressions, Repins, clicks and all-time favorites.

In the Your Audience section, you can see metrics for your average monthly viewers, average monthly engaged and specific demographics and interests.

In the Activity from your domain section, you can see pinning activity from the website you have verified for your page using the Pin It button. You can use the tabs at the top to see top pins from your domain based on impressions, repins, clicks and all-time favorites.

Google+ Insights

Google+ does not offer many metrics for its Pages. On your main dashboard, you’ll find an overview of your most important metrics.

If you click “View insights,” you will find three sections of data. The first is the Visibility section.

Here, you’ll see your total views, broken down by:

• Pageviews
• Post views
• Photo views

In the Engagement section, you will see metrics about the posts to your Google+ page. These include total actions, +1’s, comments and shares. Beneath the detailed metrics for your posts, you will see average actions by post type.

In the Audience section, you get a quick demographics overview of your Page followers.

Google Analytics Metrics for Social Media

Now that you know what kind of metrics you can get out of the top social media networks, let’s discuss the most crucial metrics for your business.

Using Google Analytics goals, you can learn more about conversions on your website, such as:

• Product sales
• Lead submissions
• Email subscriptions

Combine your goals with the built-in social media reports within Google Analytics to find out which social networks are best for your business.

Under the Acquisition section, you’ll find a few useful social media reports that show which social networks drive traffic and customers to your website.

Under Social Referrals, you will get a more detailed breakdown of the following metrics based on social network referral traffic.

The metrics here include:

• Sessions: The periods of time when a user is active on your website.
• Pageviews: Instances of a page being loaded (or reloaded) in a browser.
• Avg. Session Duration: The average length of sessions on your website.
• Pages / Session: The average number of pages viewed per session.

In the Social Conversions report, you’ll see which networks lead to conversions on your website, along with dollar values. The dollar value is only visible if you set your Google Analytics goal up with a specific dollar value per conversion.

Analyzing your social media performance metrics and statistics is important for every business. These reports can help you determine where to focus your energy when it comes to specific social media networks. More than tracking followers and engagement, they will show you which networks ultimately help your bottom line.

Try Sprout’s social media analytics dashboard to have all of your social media metrics in one location.

This post All of the Social Media Metrics That Matter originally appeared on Sprout Social.

Instagram’s own press release talked about favoring the moments you care about most, much like how Facebook’s algorithm operates.

So how does your brand stay present in users’ feeds without having to rely on ads? Luckily, there are some work arounds to get your Instagram posts visible.

Here are 14 ways you can make the Instagram algorithm work in your favor:

1. Invest in a Photographer or Videographer

Quality reigns supreme on Instagram. When most of the app’s real estate is taken up by visual media, it makes sense to hire a professional if you need one. Your photography needs to be eye-catching and designed for storytelling.

Instagram video posts are now on auto-play. Using videos gives you a slight leg up in grabbing those who are browsing their feed.

Coffeecakescafe enjoys using a mix of illustrated photo and video posts. Her style is unique and the videos are always fun to watch.

2. Frequently Post Instagram Stories

One way to get around the decrease in post engagement is to expand your posting in another area. Instagram Stories offer a variety of engagement opportunities, including the newest Poll feature. The algorithm takes into account all actions of engagement like replying to a Story or sending a Story to someone. The more engagement, the likelier your posts will show up in the feed.

Mammoth Espresso demonstrates a fun way to use the Poll feature in Instagram Stories. It’s timely and relevant to their customers in New Orleans.

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3. Use Live Video

Much like the previous suggestion, Instagram Live videos are another way of engaging with your followers. The video is bumped up in the Stories feed and your followers might also receive a notification if they opted in.

4. Run a Contest

One surefire way of increasing your engagement is to run an Instagram contest on a regular basis. Consumers love free items and it creates a little goodwill in your fan community. The frequency and rewards can vary, but the idea is to increase engagement and brand awareness.

Sola Coffee used Instagram Stories and a post to advertise their donut giveaway. You can see on its standard post that they’ve received a lot of comments already. The Story they posted only encourages more entries.

5. Post Engaging Captions

Captions that ask questions or provide a call to action can help start some conversations with your followers. But don’t stop at asking the question. Be sure to reply to comments and continue the conversation, otherwise, your followers might stop engaging.

Stephanie Be travels often and likes to engage her audience. The questions are often relevant to their interests and helps boost her engagement rate.

6. Offer Free Advice or Information

Consumer education is one of the slower but more effective ways of building your brand. Offering information that’s useful for your fans can eventually turn them into paying customers. The advice can be posted on social media in small bites, in a blog post format and even in a newsletter.

This is a good example of giving information on how their photo processing works. Beth Kirby’s editing and photography style is distinctive. In her caption above, she goes into detail on what went into the editing process. She also released some Adobe Lightroom presets, which the post clearly illustrates.

If you consistently post educational content, you’ll begin to build up trust and engagement with your followers.

7. Jump on Trends

Whether they are fleeting hashtag trends or making holiday posts, timeliness is an important factor in the Instagram algorithm. This is not to encourage you to participate in every viral meme. Instead, choose the ones that are most applicable to your brand and test a post out with it.

The Pokémon Go mobile game was a trend last year that took over social media. Brands offered Pokémon-themed deals, posted about catching a rare one and even advertised if they were near a gym. The trend was massive and was a great opportunity for brands to attract new customers.

In the holiday trend, nail art is shown off not only in #halloween hashtag but also in the more specific #halloweennails hashtag. This post works to both remind their followers about prepping for Halloween and to showcase their creative skills.

8. Post During Active Hours

To increase your chances of higher engagement, schedule posts when your followers are most active. If you don’t have an idea yet, you can take a look at our post for best times to post on Instagram.

If you have a business account, you can see which days and times have the most engagement. Since brands differ, it may not be the same as our chart above. Using Sprout Social to schedule your Instagram posts makes it easy to post at the optimal time.

Stick to the schedule that works best for you and drives the most engagement to beat the Instagram algorithm!

9. Join an Instagram Pod

This one may take a little more searching and organizing. The idea of an Instagram Pod is to let everyone in your group know when you’ve posted. Then ideally, everyone visits the post and likes it. The post receives a bump in engagement in the first hour it’s online and is interpreted as a good post by the algorithm.

To do this effectively, you’ll need to find some like-minded individuals, hopefully in your industry or with a similar follower base. Everyone also needs to be committed to the pod so all the accounts are receiving their due attention.

10. Incorporate Instagram Ads

The downside of algorithmic timelines is that you need to boost your posts when they’re time sensitive. If you have an event you’re promoting or a product that you want to talk about at a certain time, Instagram Ads are the way to go.

Ads now offer a wide variety of goals and targeting options. You can learn more in our helpful guide to Instagram Ads.

Keds used a video to announce a collaboration between their company and Rifle Paper Co. Rifle is known for their eye-catching floral designs, so the fast-forwarded video animation with floral illustrations was a great way of announcing the new product.

11. Consider Influencer Marketing

If done right, influencer marketing on Instagram can help you with brand awareness, sales and new customers. The best influencers collaborate with brands but still manage to stay authentic to their personality.

This video collaboration tells a story of a product in a way that still fits Patrick’s personal brand. It also reaches an audience that the brands may not have direct access to.

12. Get Personal

We all see glossed-up and styled product images on Instagram. When you offer a behind-the-scenes look or write honest captions, your followers are more likely to engage. Authenticity is a word that’s thrown around a lot. At the most basic understanding, you don’t want every caption or image to be 80% advertising words.

Paul demonstrate hand screen printing on silk in this video. It shows a dedication to their craft and the work that goes into each piece.

13. Develop a Strong Visual Brand

Create a photo editing and taking style that is distinctive to your brand. When you develop a strong visual brand, your customers are able to identify you from your photos and subliminally begin to associate you with certain visual attributes.

The Color Factory popped up in San Francisco in a burst of rainbows. Every room was deliberately designed for maximum color and photo taking. Their Instagram feed is filled with images of the rainbow ribbon curtain, yellow ball pit and other areas. If you’ve followed them for a few weeks, you can identify the brand solely from this image.

14. Plan Out Your Profile Page

Part of the Instagram algorithm calculations takes into account the content that you’re most interested in. This includes the searches you perform or the clicks you take to profile pages. If you spend time to map out what your page looks like, your followers will begin to get used to it and eventually start clicking over to see what’s new.

Beyoncé’s Instagram page has been very active recently with a fun mix of videos, photo galleries and collage. It’s clear that each post in the row is visually related to the next.

In Conclusion

Instagram is constantly receiving adjustments in its algorithm, so it takes a little patience and flexibility to see what works best for you. We recommend using Instagram analytics and reports to easily summarize what’s working for you and what’s not.

Our Instagram reports come with handy statistics like your top influencers engaged and details on your top performing posts. The less you have to think about in compiling a report, the more time you have to dedicate to strategy.

Have any tips for engaging users on Instagram to beat the algorithm? Leave a comment below!

This post 14 Ways to Outsmart the Instagram Algorithm originally appeared on Sprout Social.

• Insights from 83% of the world’s leaders.
• 330 million monthly users.
• 3 billion account holders.

It’s no wonder so many companies want to tap into the potential of Twitter for their own social strategies. The fast-paced nature of this platform means that it’s a great way for brands to start building a stronger online presence. The trouble is, most companies don’t know how to get the most turnaround for their Tweets.

Learning how to track the right twitter metrics could help you make insightful decisions about your future marketing campaigns. The more you learn about your audience, the more you can transform every interaction into an actionable strategy for success.

So, which metrics should you start with?

1. Average Tweet Performance

Keeping track of your social media success isn’t always as simple as it seems. While you might be everyone’s favorite company on Twitter one day, you could lose their attention the next. This means it’s challenging for many brands to compare performance on the platform from one week to the next.

Having a solid benchmark in place is great for when you want to highlight the potential of your Twitter campaign to executives and shareholders. With that in mind, when it comes to measuring Twitter metrics, start by looking at averages.

If you evaluate your average engagement rate, average shares and average re-tweet number, it becomes much easier to smooth over the fluctuations in your performance. All you need to do to check your average performance is go to your Tweets page on your Twitter analytics dashboard.

2. Audience Type

Success on Twitter is all about being social. That means getting to know the people who follow you. Twitter metrics that indicate the kind of audience member you’re attracting to your page are useful for future campaigns. Your audience insights give you a general overview of who you should be tailoring your messages toward.

This data will make sure you’re producing relevant content for the right audience, based on important demographics like:

• What’s the primary gender of your audience?
• Where are your followers from?
• What kind of lifestyle do they lead?
• What are their interests/hobbies?

Keep an eye on these insights over time, as they may change as your business evolves.

3. Engagement Rate

Engagement is easily one of the most important social media metrics any company can track. The whole point of being active on social media is that it helps you build connections with your audience. A quick glance at your engagement rate should be enough to tell you whether your efforts are successful or not.

The great thing about Twitter is that there are dozens of ways for your audience to engage with your brand. For instance, the channel will assess engagement every time someone:

• Uses your branded hashtag
• Clicks on a link
• Favorites your page
• Follows you
• Links back to you
• Replies to your post
• Retweets

There’s much more to discover, but to find your overall engagement rate, go into your Tweets dashboard on Twitter analytics and click on Engagement Rate.

4. Type of Engagement

While it’s important to know how much engagement your posts receive, it’s equally necessary to understand what kind of actions your posts inspire. A like is great, but a retweet or comment shows a lot more commitment from your audience.

While likes are a sign that your customers appreciate what you have to say, a retweet shows that your followers really value your input. If you’re hoping to turn your customers from everyday followers into brand advocates, then you need the most in-depth engagement possible.

You can access a breakdown of your engagement activity by going to your Twitter Analytics dashboard. Click on the Tweets tab in the navigation bar, then View tweet activity. You can also look at the little bar-chart icon on a Tweet outside of the analytics platform too.

5. Content Performance

Great marketing is all about saying the right things, to the right audience, at the right time. Fortunately, by looking at your twitter follower stats and analytics information, you can figure out exactly what you need to post to get in your market’s good books.

On the Tweets tab of your Twitter Analytics page, you should see the engagement rate for each post, represented as a percentage, the engagements and the number of impressions. You can also click on a specific tweet to get an in-depth view of the tweet’s performance.

While a high number of impressions might look exciting, you should be looking for a good impression to engagement ratio. After all, if you got 20,000 impressions and only one like, there’s a chance you’re not saying the right thing. Evaluating the performance of your content will help you to determine which types of post get the most valuable responses.

Applying those insights to your future Tweets will make it easier to establish deep, long-lasting relationships with your audience.

6. Brand Follower Growth

Everyone wants to be popular–particularly if you’re a business on social media. While quality over quantity is an important consideration when you’re looking at follower growth, the more people you have in your network, the better chance you’ll have to make a sale.

With Twitter analytics, you can track how quickly (And effectively) you’re growing your follower base. The system allows you to look at your performance on a week-by-week basis, and it goes all the way back to the day you started your account.

If you notice your follower count suddenly starting to go down after a period of sustained growth, this could be a sign that you need to do some reputation management. A bad Tweet, inconsistency with your posting strategy or even a rumor could send your Twitter metrics off the rails.

Watching your follower growth means you can recognize the impact of a bad Tweet before it becomes too serious. However, it also means that you have a great set of numbers to show your boss the next time you need to advocate for your social media campaign.

Powerful Twitter Analytics for Social Business

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7. Impressions

While your Twitter follower stats and engagement metrics show you how many people are interacting with your brand, your impressions demonstrate how many people see your account each day. This is a complicated metric to make the most of for several reasons.

Although a high number of impressions and a low number of engagements could indicate that you’re not producing the right content, it could also simply mean that you’re appealing to a very niche audience. Additionally, Twitter counts an impression anytime someone has your Tweet delivered to their stream. However, just because your tweet appears on someone’s timeline, doesn’t mean they’ve read it.

While looking at your impressions can give you a good idea of how many people you can reach, it’s important to take this metric with a pinch of salt.

8. Video Completion Rate

Videos are one of the most popular forms of content. As today’s customers are increasingly drawn to visuals, solutions like Facebook Live and Instagram Stories are drawing more eyes than ever before. While Facebook might be the king of Live video right now, that doesn’t mean you should be ignoring the way your audience responds to your Twitter video campaign.

Video views on your Twitter Analytics page will show you how many people have seen and played your content. On the other hand, Completion rate offers an insight into the number of customers who stuck around for the whole video.

Looking at your completion rate in comparison to your overall number of views will help you to see whether your videos are having the desired impact on your audience. You can also compare completion rate to other engagement metrics like shares, and retweets.

To find your completion rate, go to the More tab on the analytics dashboard. Click on Videos then go to the far-right column where you’ll see video completion rate displayed in a percentage.

9. Hashtag Performance

Ah, the hashtag–Twitter’s most popular creation. Today, it’s almost impossible to run any kind of social media campaign without a hashtag marketing plan in your toolbox.

While you might need to stick to a few specific branded tags over time to help generate more attention for your company, you’ll also need to A/B test some of your hashtags to see which generate the best results. Sprout Social’s outbound hashtag performance analytics can give you a complete insight into your most used hashtags, and most engaging terms.

By learning which tags your customers respond to best, you can ensure that your next campaign is tailor-made to give you the highest levels of engagement. Combine this with your customer insight data, and your information about content preferences, and you’ve got everything you need for a killer campaign.

10. Return on Investment

Finally, the most important Twitter Metrics for some companies will always be the insights that demonstrate how valuable their campaigns really are. Ultimately, you want to make sure that the money you’re putting into your Twitter campaign is coming back to you in the form of new customers, leads and conversions.

The Twitter Analytics tool has its own insight into ROI which you can access by going to the Tweets tab and clicking on the chart at the top for an overview of your organic and paid tweet performance. The chart is interactive, so you can hover over different parts to see your results in any given month.

If your organic impressions are much greater than your paid impressions, no matter how much money you plow into your campaign, this could be a sign that you need do some tweaking.

While there’s no one-size-fits-all guide to the perfect Twitter campaign, when it comes to social media marketing, knowledge is power. Tracking your Twitter metrics will give you the resources you need for measurable social media success.

This post Exploring the Top 10 Twitter Metrics You Should Be Tracking Today originally appeared on Sprout Social.

Diving Paws-First into the Weekend with @negrito.the.kitcat

See more of Negrito’s snowy adventures and follow @negrito.the.kitcat on Instagram.

Hello, world! We’re pleased to introduce you to Negrito (@negrito.the.kitcat), our #WeeklyFluff and a fearless explorer of frigid Swiss snowbanks. Take a page out of Negrito’s book and dive paws-first into this weekend.

Weekend Hashtag Project: #WHPlandscape

Weekend Hashtag Project is a series featuring designated themes and hashtags chosen by Instagram’s Community Team. For a chance to be featured on the Instagram blog, follow @instagram and look for a post every week announcing the latest project.

Get outside and explore for our Weekend Hashtag Project: #WHPlandscape.

• Inject energy into an otherwise quiet moment. Capture a friend leaping in the air, or get low to include a patch of flowers in the foreground.
• Add mood naturally. Time your outing during the golden hour (sunrise or sunset). Bad weather can make for great photos and videos, too. Dramatic clouds transform the sky on a windy day; colors pop after a rainstorm.
• Focus on the details. Capture an intimate view from your windowsill or even a hand-drawn scene. Imagine what it would be like to see the scene from an ant’s perspective.

PROJECT RULES: Please add the #WHPlandscape hashtag only to photos and videos taken over this weekend and only submit your own visuals to the project. If you include music in your video submissions, please only use music to which you own the rights. Any tagged photo or video taken over the weekend is eligible to be featured next week.

Pursuing a Life Full of Self-Love with @_kellyu

This post recognizes @neda Awareness Week in the US. #NEDAwareness

“I’ve been in recovery for about a year, which does not mean healed. It means I’m aware of my struggles, and now I’m working on it,” says 24-year-old Kelly Uchima (@_kellyu), who lives in Chicago. From elementary school through college, Kelly struggled with eating disorders. In 2015, she sought support from a therapist, and her relationship with herself started to transform, both IRL and on Instagram. Today her account, previously focused on fitness, is devoted to self-love. “Pursuing a relationship with yourself, your body and food in self-loving ways is such a journey that’s forever,” says the academic researcher. “I think that’s my biggest mission in social media: showing people how to become their own friend, their own supporter.”

Pursuing a Life Full of Self-Love with @_kellyu

This post recognizes @neda Awareness Week in the US. #NEDAwareness

“I’ve been in recovery for about a year, which does not mean healed. It means I’m aware of my struggles, and now I’m working on it,” says 24-year-old Kelly Uchima (@_kellyu), who lives in Chicago. From elementary school through college, Kelly struggled with eating disorders. In 2015, she sought support from a therapist, and her relationship with herself started to transform, both IRL and on Instagram. Today her account, previously focused on fitness, is devoted to self-love. “Pursuing a relationship with yourself, your body and food in self-loving ways is such a journey that’s forever,” says the academic researcher. “I think that’s my biggest mission in social media: showing people how to become their own friend, their own supporter.”

Pursuing a Life Full of Self-Love with @_kellyu

This post recognizes @neda Awareness Week in the US. #NEDAwareness

“I’ve been in recovery for about a year, which does not mean healed. It means I’m aware of my struggles, and now I’m working on it,” says 24-year-old Kelly Uchima (@_kellyu), who lives in Chicago. From elementary school through college, Kelly struggled with eating disorders. In 2015, she sought support from a therapist, and her relationship with herself started to transform, both IRL and on Instagram. Today her account, previously focused on fitness, is devoted to self-love. “Pursuing a relationship with yourself, your body and food in self-loving ways is such a journey that’s forever,” says the academic researcher. “I think that’s my biggest mission in social media: showing people how to become their own friend, their own supporter.”

On the Long Road with Photographer @sarahpannell

To see more from Sarah, follow @sarahpannell on Instagram.

Sarah Pannell (@sarahpannell) isn’t fazed by going solo on a long road. “The mentality around distance and proximity is far more vast being from Australia,” says the 30-year-old photographer, who uses an analog film camera and prefers to pack light. “I’m fascinated by the human footprint and the monumental physical impact we have on this earth,” she says, “and the bizarre ways this plays out in our built environments.” But as her path stretches to locations like Iran and Japan, Sarah is drawn back home. “The more I travel, the more I find myself interested in my own country.”

On the Long Road with Photographer @sarahpannell

To see more from Sarah, follow @sarahpannell on Instagram.

Sarah Pannell (@sarahpannell) isn’t fazed by going solo on a long road. “The mentality around distance and proximity is far more vast being from Australia,” says the 30-year-old photographer, who uses an analog film camera and prefers to pack light. “I’m fascinated by the human footprint and the monumental physical impact we have on this earth,” she says, “and the bizarre ways this plays out in our built environments.” But as her path stretches to locations like Iran and Japan, Sarah is drawn back home. “The more I travel, the more I find myself interested in my own country.”

On the Long Road with Photographer @sarahpannell

To see more from Sarah, follow @sarahpannell on Instagram.

Sarah Pannell (@sarahpannell) isn’t fazed by going solo on a long road. “The mentality around distance and proximity is far more vast being from Australia,” says the 30-year-old photographer, who uses an analog film camera and prefers to pack light. “I’m fascinated by the human footprint and the monumental physical impact we have on this earth,” she says, “and the bizarre ways this plays out in our built environments.” But as her path stretches to locations like Iran and Japan, Sarah is drawn back home. “The more I travel, the more I find myself interested in my own country.”

Weekend Hashtag Project: #WHPtwinning

Weekend Hashtag Project is a series featuring designated themes and hashtags. For a chance to be featured, follow @instagram and look for a post every week announcing the latest project.

The goal of #WHPtwinning was to capture moments of shared likeness that make you smile. Each week, we feature some of our favorite submissions from the project, but be sure to check out the rest here.

Walking the Runways at Milan Fashion Week with Model @vittoceretti

Follow along with Vittoria’s work and travels at @vittoceretti on Instagram.

Italian model Vittoria Ceretti (@vittoceretti) grew up just a few hours away from Milan, which makes walking the runways at Milan Fashion Week feel all the more special. “Milan makes me feel like I’m home,” says the 19-year-old. “Whenever I come here, I’m most looking forward to seeing my family and walking for the Italian fashion houses. It makes me proud to be representing the Italian flag!”

Walking the Runways at Milan Fashion Week with Model @vittoceretti

Follow along with Vittoria’s work and travels at @vittoceretti on Instagram.

Italian model Vittoria Ceretti (@vittoceretti) grew up just a few hours away from Milan, which makes walking the runways at Milan Fashion Week feel all the more special. “Milan makes me feel like I’m home,” says the 19-year-old. “Whenever I come here, I’m most looking forward to seeing my family and walking for the Italian fashion houses. It makes me proud to be representing the Italian flag!”

Walking the Runways at Milan Fashion Week with Model @vittoceretti

Follow along with Vittoria’s work and travels at @vittoceretti on Instagram.

Italian model Vittoria Ceretti (@vittoceretti) grew up just a few hours away from Milan, which makes walking the runways at Milan Fashion Week feel all the more special. “Milan makes me feel like I’m home,” says the 19-year-old. “Whenever I come here, I’m most looking forward to seeing my family and walking for the Italian fashion houses. It makes me proud to be representing the Italian flag!”

Meet Seunghi Park, a South Korean Speed Skater

To see more from Seunghi at the Winter Olympics, follow @shp92shp on Instagram.

South Korean speed skater Seunghi Park (@shp92shp) has now competed in the Winter Olympics in not just one sport, but two. This year, the former short track skater — who won two gold medals in the 2014 Winter Olympics — is trying her hand at speed skating, competing in distances up to 1,000 meters. “Changing my sport took a lot of effort because the two are very different,” says Seunghi. “But I love the thrill that comes along with the speed.” Seunghi was born in Seoul and lives and trains in Hwaseong-si, a city in northwest South Korea. “The fact that the Olympics are taking place in my home country makes me feel more responsible and proud,” she says. Watch our story to see Seunghi training on the ice.

Meet Seunghi Park, a South Korean Speed Skater

To see more from Seunghi at the Winter Olympics, follow @shp92shp on Instagram.

South Korean speed skater Seunghi Park (@shp92shp) has now competed in the Winter Olympics in not just one sport, but two. This year, the former short track skater — who won two gold medals in the 2014 Winter Olympics — is trying her hand at speed skating, competing in distances up to 1,000 meters. “Changing my sport took a lot of effort because the two are very different,” says Seunghi. “But I love the thrill that comes along with the speed.” Seunghi was born in Seoul and lives and trains in Hwaseong-si, a city in northwest South Korea. “The fact that the Olympics are taking place in my home country makes me feel more responsible and proud,” she says. Watch our story to see Seunghi training on the ice.

Weekend Hashtag Project: #WHPtwinning

Weekend Hashtag Project is a series featuring designated themes and hashtags chosen by Instagram’s Community Team. For a chance to be featured on the Instagram blog, follow @instagram and look for a post every week announcing the latest project.

Ever looked up to realize you’re coincidentally wearing the same outfit as your BFF or co-worker? This weekend, the goal is to capture moments of shared likeness that make you smile.

• Create your own. This assignment is not just for people who look alike. Show us a close-up of matching nail art or the details of a collaborative art project.
• Observe the natural world. Plants and insects are incredible mimics. Photographing them in their surroundings can bring an added layer of surprise.
• Be open. Twinning isn’t all about obvious sets; objects and architecture can resemble people and animals. For example, your neighbor’s bush may perfectly mirror your poodle’s haircut.
• Make sure you’re ready. Moments of twinning may be fleeting. As they say, pics or it didn’t happen! .

PROJECT RULES: Please add the #WHPtwinning hashtag only to photos and videos taken over this weekend and only submit your own visuals to the project. If you include music in your video submissions, please only use music to which you own the rights. Any tagged photo or video taken over the weekend is eligible to be featured next week.

Repping the Midwest with Author and Educator @nifmuhammad

Throughout #BlackHistoryMonth, celebrated during February in the United States and Canada, we’re highlighting next-generation creatives of color who are shaping the future of their communities. Each of the featured accounts was selected by writer, curator and activist Kimberly Drew (@museummammy).


 “Hanif Abdurraqib (@nifmuhammad) is a deeply talented writer and educator, representing as a beacon of hope, dedicated to championing black culture, authenticity and the written word,” says Kimberly of Hanif. “Hailing from Columbus, Ohio, he reps the Midwest in everything that he does, constantly interrogating notions of home in his work. As conversations about gentrification in the US loom large, Hanif is able to bring new, personal perspectives through his poetry. He has a great sense of humor while remaining committed to telling the truth. As an educator, he shared with me that he encourages his students to write about the music that makes them feel most seen, and that sometimes he’ll get essays or poems about [American hip-hop group] Migos. That’s the future I want to live in.”

Repping the Midwest with Author and Educator @nifmuhammad

Throughout #BlackHistoryMonth, celebrated during February in the United States and Canada, we’re highlighting next-generation creatives of color who are shaping the future of their communities. Each of the featured accounts was selected by writer, curator and activist Kimberly Drew (@museummammy).


 “Hanif Abdurraqib (@nifmuhammad) is a deeply talented writer and educator, representing as a beacon of hope, dedicated to championing black culture, authenticity and the written word,” says Kimberly of Hanif. “Hailing from Columbus, Ohio, he reps the Midwest in everything that he does, constantly interrogating notions of home in his work. As conversations about gentrification in the US loom large, Hanif is able to bring new, personal perspectives through his poetry. He has a great sense of humor while remaining committed to telling the truth. As an educator, he shared with me that he encourages his students to write about the music that makes them feel most seen, and that sometimes he’ll get essays or poems about [American hip-hop group] Migos. That’s the future I want to live in.”

Meet Tess Ledeux, the Youngest French Athlete at the Winter Olympics

To see more from Tess, follow @tessledeux on Instagram.

Sixteen-year-old Tess Ledeux (@tessledeux) still remembers her first backcountry ski experience in her hometown in the French Alps: “I was following much older friends and decided to drop off a small cliff with them,” says Tess, who was 9 years old at the time. “The result was a broken nose, but it didn’t stop my love of jumps and tricks!”

Tess is the youngest French athlete representing her country at the Winter Olympics this year in #Pyeongchang2018. “It’s just so cool to see all these athletes from so many different countries and cultures, all reunited by their love for winter sports,” says the slopestyle skier, a sport that combines downhill skiing with terrain park obstacles, like jumps and rails. “After the Olympics, I’ll probably take a short break from skiing. But I’ll soon get back to practicing. I can’t go too long without it!”

Presenting Possibilities with Artist and Educator @naimagreen

Throughout #BlackHistoryMonth, celebrated during February in the United States and Canada, we’re highlighting next-generation creatives of color who are shaping the future of their communities. Each of the featured accounts was selected by writer, curator and activist Kimberly Drew (@museummammy).

“Naima Green (@naimagreen) has an incredibly generous mode of image-making,” says Kimberly of the Brooklyn, New York-based artist and educator. “She invites each of her subjects to breathe and imagine. In lush landscapes, subjects in the ‘Jewels from the Hinterland’ series are presented in landscapes often denied to black bodies. Many of the figures in the series are writers, community leaders and other photographers, so in one way she presents beautiful images and in the other she presents the possibility for creative change. Her work is like an encyclopedia of dope black people we’ll study in books one day.”

Paying It Forward with @shaistadeen

To see more of Shaista’s life and work, follow @shaistadeen on Instagram.

Photographer Shaista Deen (@shaistadeen) is giving the world the role model she wanted. “Growing up in Trinidad and Tobago, I never saw any female hijabi photographers,” says the 22-year-old great-great-granddaughter of Indian immigrants.

At age 14, she saved up for her first camera. With a bedroom desk lamp as her studio light and a stack of books as a tripod, she captured what was closest: her friends, her family and herself. “I was very different with regards to the way I saw myself back then,” she remembers. “I was depressed for a period of time as a teenager. Photography was one of the main things that helped me out of that. I was extremely insecure about myself, pessimistic and doubted my abilities a lot. After I was able to get past all of that, I wanted to help others do the same.”

Now, she’s a university student (and freelance photographer) living in the UK, but Shaista misses her homeland — and the Caribbean sun. “I love my little island and I’m proud of where I’m from,” she says.

Weekend Hashtag Project: #WHPmoveit

Weekend Hashtag Project is a series featuring designated themes and hashtags. For a chance to be featured, follow @instagram and look for a post every week announcing the latest project.

The goal of #WHPmoveit was to create photos and videos celebrating the power of movement. Each week, we feature some of our favorite submissions from the project, but be sure to check out the rest here.

Designer Ashish Gupta Shows ‘Glitter Against Gloom’ at London Fashion Week

To see more of Ashish’s work, follow @ashish on Instagram.

“Glitter against gloom” is how Indian fashion designer Ashish Gupta (@ashish) describes his colorful, sequined clothes. “Growing up in New Delhi, I always admired my mum’s silk saris and her collection of shoes,” says Ashish. “She had such great taste. It really made me appreciate fabrics and colors, and want to make beautiful outfits — I couldn’t imagine a more glamorous way of living.”

After moving to London more than 20 years ago to complete a degree in fashion at Central Saint Martins College of Art and Design — and once having his entire portfolio of work stolen at a train station in Paris — Ashish first showed his collection at the 2004 London Fashion Week. He hasn’t stopped creating his “understated overstatement” designs since. “It feels scary, exciting, familiar, moving and inspiring,” says Ashish of showing at #LFW. “I never get used to it - every show feels as intense as the first time.”

Designer Ashish Gupta Shows ‘Glitter Against Gloom’ at London Fashion Week

To see more of Ashish’s work, follow @ashish on Instagram.

“Glitter against gloom” is how Indian fashion designer Ashish Gupta (@ashish) describes his colorful, sequined clothes. “Growing up in New Delhi, I always admired my mum’s silk saris and her collection of shoes,” says Ashish. “She had such great taste. It really made me appreciate fabrics and colors, and want to make beautiful outfits — I couldn’t imagine a more glamorous way of living.”

After moving to London more than 20 years ago to complete a degree in fashion at Central Saint Martins College of Art and Design — and once having his entire portfolio of work stolen at a train station in Paris — Ashish first showed his collection at the 2004 London Fashion Week. He hasn’t stopped creating his “understated overstatement” designs since. “It feels scary, exciting, familiar, moving and inspiring,” says Ashish of showing at #LFW. “I never get used to it - every show feels as intense as the first time.”

Designer Ashish Gupta Shows ‘Glitter Against Gloom’ at London Fashion Week

To see more of Ashish’s work, follow @ashish on Instagram.

“Glitter against gloom” is how Indian fashion designer Ashish Gupta (@ashish) describes his colorful, sequined clothes. “Growing up in New Delhi, I always admired my mum’s silk saris and her collection of shoes,” says Ashish. “She had such great taste. It really made me appreciate fabrics and colors, and want to make beautiful outfits — I couldn’t imagine a more glamorous way of living.”

After moving to London more than 20 years ago to complete a degree in fashion at Central Saint Martins College of Art and Design — and once having his entire portfolio of work stolen at a train station in Paris — Ashish first showed his collection at the 2004 London Fashion Week. He hasn’t stopped creating his “understated overstatement” designs since. “It feels scary, exciting, familiar, moving and inspiring,” says Ashish of showing at #LFW. “I never get used to it - every show feels as intense as the first time.”

Weekend Hashtag Project: #WHPmoveit

Weekend Hashtag Project is a series featuring designated themes and hashtags chosen by Instagram’s Community Team. For a chance to be featured on the Instagram blog, follow @instagram and look for a post every week announcing the latest project.

Inspired by the Winter Olympics, this weekend’s goal is to create photos and videos celebrating the power of movement, as in this featured photo by Thai Haong (@loewe7).

• You don’t have to be an athlete to capture the everyday action around you, like a spontaneous trampoline session or a daily run through the park. Keep an eye out for repeating shapes or colorful backdrops to elevate your images.
• Play with different viewpoints to maximize energy. Make us feel the drama with intense expressions and extreme angles, like an unexpected selfie during an exhilarating cheerleading practice.
• Use creative tools like slow-motion or time-lapse to add another layer of depth to your submission. Capture the blur from a crashing wave while surfing or a freeze frame of a mid-air jump in order to transport us into the action.

PROJECT RULES: Please add the #WHPmoveit hashtag only to photos and videos taken over this weekend and only submit your own visuals to the project. If you include music in your video submissions, please only use music to which you own the rights. Any tagged photo or video taken over the weekend is eligible to be featured next week.

Lace Up Your Skates with the Shibutanis, Brother and Sister Ice Dancers

Follow along with Maia and Alex at @shibsibs on Instagram.

For American ice dancers Maia and Alex Shibutani (@shibsibs), their family bond is their greatest strength. “Skating with a sibling is unique,” says 23-year-old Maia (@maiashibutani). “But we’ve always gotten along well. Alex is an awesome big brother and now that we’re on the same team, we treat each other like equals. It’s a huge strength for us to know that we support each other unconditionally.”

Competing in their second Winter Olympics, in #Pyeongchang2018, Maia and Alex are no strangers to success in ice dancing, a ballroom dancing-influenced form of figure skating: They are three-time world medalists and two-time U.S. champions in their sport. And earlier this week, they won bronze in the team figure skating event. But being Olympic athletes — together — is their greatest triumph. “Our bond extends beyond our skating together as a team,” says 26-year-old Alex (@alexshibutani). “We’ll be best friends for the rest of our lives.”

Lace Up Your Skates with the Shibutanis, Brother and Sister Ice Dancers

Follow along with Maia and Alex at @shibsibs on Instagram.

For American ice dancers Maia and Alex Shibutani (@shibsibs), their family bond is their greatest strength. “Skating with a sibling is unique,” says 23-year-old Maia (@maiashibutani). “But we’ve always gotten along well. Alex is an awesome big brother and now that we’re on the same team, we treat each other like equals. It’s a huge strength for us to know that we support each other unconditionally.”

Competing in their second Winter Olympics, in #Pyeongchang2018, Maia and Alex are no strangers to success in ice dancing, a ballroom dancing-influenced form of figure skating: They are three-time world medalists and two-time U.S. champions in their sport. And earlier this week, they won bronze in the team figure skating event. But being Olympic athletes — together — is their greatest triumph. “Our bond extends beyond our skating together as a team,” says 26-year-old Alex (@alexshibutani). “We’ll be best friends for the rest of our lives.”

On Lunar New Year with Author and Baker Susanne Ng

Follow #LunarNewYear to see how the community is celebrating.

Singaporean author and chef Susanne Ng (@susanne.decochiffon) brings a scientific approach to her cute and colorful chiffon cakes. “Baking is very precise, like research,” says Susanne who holds a PhD in biomedical engineering. “Conducting experiments comes as second nature to me, and I have brought my love for experiments into the kitchen.” For #LunarNewYear in Singapore, Susanne gathers with her extended family to celebrate. “It’s a time of reunion,” she says.

On Lunar New Year with Author and Baker Susanne Ng

Follow #LunarNewYear to see how the community is celebrating.

Singaporean author and chef Susanne Ng (@susanne.decochiffon) brings a scientific approach to her cute and colorful chiffon cakes. “Baking is very precise, like research,” says Susanne who holds a PhD in biomedical engineering. “Conducting experiments comes as second nature to me, and I have brought my love for experiments into the kitchen.” For #LunarNewYear in Singapore, Susanne gathers with her extended family to celebrate. “It’s a time of reunion,” she says.

Falling in Love at (or with!) @lilfrankies

To see more of their recipes, follow @lilfrankies on Instagram.

A staple of NYC’s East Village neighborhood, Lil’ Frankie’s (@lilfrankies) is home to lots of love stories. “I can’t think of anything more special than someone taking the time to write me an email about how they fell in love over one of my pizzas or pastas,” says chef and restaurant owner Frank Prisinzano (@frankprisinzano), who regularly treats couples who met at one of his restaurants to a free dinner, and the Instagram community to his cooking tutorials. “I love to feed people and teach them how to cook. That’s my calling, I guess!”

Weekend Hashtag Project: #WHPwithlove

Weekend Hashtag Project is a series featuring designated themes and hashtags. For a chance to be featured, follow @instagram and look for a post every week announcing the latest project.

The goal of #WHPwithlove was to create photos and videos that show how love inspires you. Each week, we feature some of our favorite submissions from the project, but be sure to check out the rest here.

Experience New York Fashion Week with Model Jasmine Sanders

To see more from Jasmine, follow @golden_barbie on Instagram.

These days, American model Jasmine Sanders (@golden_barbie) might feel like she lives on an airplane, but the constant hustle is worth it to be at New York Fashion Week. “I love coming to New York because it kicks off an amazing month of traveling the world with great people and seeing all the new, fun and creative designs in the upcoming season,” says Jasmine. Before she jets off for the next fashion show, you’ll find Jasmine enjoying a classic New York experience — pizza. “I have to get pizza every time I’m in the city!”

Experience New York Fashion Week with Model Jasmine Sanders

To see more from Jasmine, follow @golden_barbie on Instagram.

These days, American model Jasmine Sanders (@golden_barbie) might feel like she lives on an airplane, but the constant hustle is worth it to be at New York Fashion Week. “I love coming to New York because it kicks off an amazing month of traveling the world with great people and seeing all the new, fun and creative designs in the upcoming season,” says Jasmine. Before she jets off for the next fashion show, you’ll find Jasmine enjoying a classic New York experience — pizza. “I have to get pizza every time I’m in the city!”

Experience New York Fashion Week with Model Jasmine Sanders

To see more from Jasmine, follow @golden_barbie on Instagram.

These days, American model Jasmine Sanders (@golden_barbie) might feel like she lives on an airplane, but the constant hustle is worth it to be at New York Fashion Week. “I love coming to New York because it kicks off an amazing month of traveling the world with great people and seeing all the new, fun and creative designs in the upcoming season,” says Jasmine. Before she jets off for the next fashion show, you’ll find Jasmine enjoying a classic New York experience — pizza. “I have to get pizza every time I’m in the city!”

Experience New York Fashion Week with Model Jasmine Sanders

To see more from Jasmine, follow @golden_barbie on Instagram.

These days, American model Jasmine Sanders (@golden_barbie) might feel like she lives on an airplane, but the constant hustle is worth it to be at New York Fashion Week. “I love coming to New York because it kicks off an amazing month of traveling the world with great people and seeing all the new, fun and creative designs in the upcoming season,” says Jasmine. Before she jets off for the next fashion show, you’ll find Jasmine enjoying a classic New York experience — pizza. “I have to get pizza every time I’m in the city!”

Experience New York Fashion Week with Model Jasmine Sanders

To see more from Jasmine, follow @golden_barbie on Instagram.

These days, American model Jasmine Sanders (@golden_barbie) might feel like she lives on an airplane, but the constant hustle is worth it to be at New York Fashion Week. “I love coming to New York because it kicks off an amazing month of traveling the world with great people and seeing all the new, fun and creative designs in the upcoming season,” says Jasmine. Before she jets off for the next fashion show, you’ll find Jasmine enjoying a classic New York experience — pizza. “I have to get pizza every time I’m in the city!”

Experience New York Fashion Week with Model Jasmine Sanders

To see more from Jasmine, follow @golden_barbie on Instagram.

These days, American model Jasmine Sanders (@golden_barbie) might feel like she lives on an airplane, but the constant hustle is worth it to be at New York Fashion Week. “I love coming to New York because it kicks off an amazing month of traveling the world with great people and seeing all the new, fun and creative designs in the upcoming season,” says Jasmine. Before she jets off for the next fashion show, you’ll find Jasmine enjoying a classic New York experience — pizza. “I have to get pizza every time I’m in the city!”

Experience New York Fashion Week with Model Jasmine Sanders

To see more from Jasmine, follow @golden_barbie on Instagram.

These days, American model Jasmine Sanders (@golden_barbie) might feel like she lives on an airplane, but the constant hustle is worth it to be at New York Fashion Week. “I love coming to New York because it kicks off an amazing month of traveling the world with great people and seeing all the new, fun and creative designs in the upcoming season,” says Jasmine. Before she jets off for the next fashion show, you’ll find Jasmine enjoying a classic New York experience — pizza. “I have to get pizza every time I’m in the city!”

Experience New York Fashion Week with Model Jasmine Sanders

To see more from Jasmine, follow @golden_barbie on Instagram.

These days, American model Jasmine Sanders (@golden_barbie) might feel like she lives on an airplane, but the constant hustle is worth it to be at New York Fashion Week. “I love coming to New York because it kicks off an amazing month of traveling the world with great people and seeing all the new, fun and creative designs in the upcoming season,” says Jasmine. Before she jets off for the next fashion show, you’ll find Jasmine enjoying a classic New York experience — pizza. “I have to get pizza every time I’m in the city!”

Experience New York Fashion Week with Model Jasmine Sanders

To see more from Jasmine, follow @golden_barbie on Instagram.

These days, American model Jasmine Sanders (@golden_barbie) might feel like she lives on an airplane, but the constant hustle is worth it to be at New York Fashion Week. “I love coming to New York because it kicks off an amazing month of traveling the world with great people and seeing all the new, fun and creative designs in the upcoming season,” says Jasmine. Before she jets off for the next fashion show, you’ll find Jasmine enjoying a classic New York experience — pizza. “I have to get pizza every time I’m in the city!”