Material for the CSU Stanislaus College of Business Administration course: MKT 4410 Advertising and Promotions Management, an elective for the Marketing Concentration in the Bachelor of Science in Business Administration degree program. Instructor: Al Petroskynoreply@blogger.com (Al Petrosky)Fri, 30 Aug 2024 08:10:27 -0700Blogger http://www.blogger.com2125http://als4410.blogspot.com/en-usnoMaterial for the CSU Stanislaus College of Business Administration course: MKT 4410 Advertising and Promotions Management, an elective for the Marketing Concentration in the Bachelor of Science in Business Administration degree program. Instructor: Al PetroskyMaterial for the CSU Stanislaus College of Business Administration course: MKT 4410 Advertising and Promotions Management, an elective for the Marketing Concentration in the Bachelor of Science in Business Administration degree program. Instructor: Al Petnoreply@blogger.comhttp://als4410.blogspot.com/2011/04/branding-laws-overview.htmlnoreply@blogger.com (Al Petrosky)Wed, 20 Apr 2011 10:33:00 -0700tag:blogger.com,1999:blog-6705245404970779466.post-3296724810375270091This weeks extra reading assignment is <em><strong>The 22 Immutable Laws of Branding</strong></em> by Al and Laura Ries. This week's podcast is an overview of the reading.0This weeks extra reading assignment is The 22 Immutable Laws of Branding by Al and Laura Ries. This week's podcast is an overview of the reading.noreply@blogger.com (Al Petrosky)This weeks extra reading assignment is The 22 Immutable Laws of Branding by Al and Laura Ries. This week's podcast is an overview of the reading.http://als4410.blogspot.com/2011/04/module-3-ad-creation-radio-examples.htmlnoreply@blogger.com (Al Petrosky)Fri, 15 Apr 2011 16:49:00 -0700tag:blogger.com,1999:blog-6705245404970779466.post-2609649893723818417<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8cISIHmCE_9h4JdXr-wgOJsRj1iU_4dWwT1kW5sbB6pvmyqLa6wQBVeAbxHr5GUBY08Vj7sfZUevNoYqGSaMnq3IvmrdHWlI_lj6DbgwcgLO7UypE3QKRqq_fWVAvwn2LbDxpRgs-iJU/s1600/radio_dial.jpg" imageanchor="1" style="clear: left; cssfloat: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="195" r6="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8cISIHmCE_9h4JdXr-wgOJsRj1iU_4dWwT1kW5sbB6pvmyqLa6wQBVeAbxHr5GUBY08Vj7sfZUevNoYqGSaMnq3IvmrdHWlI_lj6DbgwcgLO7UypE3QKRqq_fWVAvwn2LbDxpRgs-iJU/s320/radio_dial.jpg" width="320" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;"></td></tr> </tbody></table><div align="left"><span style="font-family: &quot;Trebuchet MS&quot;, sans-serif;">Module 3 continues this week, focusing in on the creation of ads, with a particular emphasis on creating copy for radio advertisements, or "edits."</span></div><div align="left"><br /> </div><div align="left"><span style="font-family: &quot;Trebuchet MS&quot;, sans-serif;">The accompanying audio demonstrates two distinctly different approaches: one for the rational appeal, and the other for an emotional appeal. After listening to this post, you should continue on to assignment 3-12 and create your own radio edits.</span></div><div align="left"><br /> </div><div align="left"><span style="font-family: &quot;Trebuchet MS&quot;, sans-serif;">The music in the accompanying audio -- Chopin, Bach and Satie -- are downloads provided by <a href="http://www.amclassical.com/">http://www.amclassical.com/</a></span></div>0Module 3 continues this week, focusing in on the creation of ads, with a particular emphasis on creating copy for radio advertisements, or "edits." The accompanying audio demonstrates two distinctly different approaches: one for the rational appeal, and the other for an emotional appeal. After listening to this post, you should continue on to assignment 3-12 and create your own radio edits. The music in the accompanying audio -- Chopin, Bach and Satie -- are downloads provided by http://www.amclassical.com/noreply@blogger.com (Al Petrosky)Module 3 continues this week, focusing in on the creation of ads, with a particular emphasis on creating copy for radio advertisements, or "edits." The accompanying audio demonstrates two distinctly different approaches: one for the rational appeal, and the other for an emotional appeal. After listening to this post, you should continue on to assignment 3-12 and create your own radio edits. The music in the accompanying audio -- Chopin, Bach and Satie -- are downloads provided by http://www.amclassical.com/