What Is Driving The Mobile Casino Boom

What Is Driving The Mobile Casino Boom?

In general, the online casino industry has been witnessing tremendous growth, powered by its hottest mobile or smartphone segment. According to a study that Venture Beat has published, the mobile gambling industry is expected to turn over as much as $86 billion by the end of 2016. Mobile casino games are designed with the touchscreen technology in mind. Whereas some online casinos offer only games that can be played on a smartphone or tablet, the growing trend is that established online casinos are designing their own mobile packages.

The first and foremost reason for the boom in mobile casinos is the tremendous increase in the use of smartphones and other mobile devices and the improved Internet access. For example, in the UK, approximately 62 percent of the people own a smartphone, an increase of 14 percent from the usage levels in October 2011. These are impressive figures as they do not include users of other internet-friendly devices like iPads and Android tablets.

Portability offered by smartphones and other mobile devices is the main reason why mobile casinos have come into existence. Traditional online casinos enable people to play games from wherever they are in the world. All they need to have is a valid Internet connection. On the other hand, mobile casinos take this idea to the next level. With most mobile devices offering Wi-Fi, there is basically no restriction on where players can play games. It is only natural, therefore, for major online casino providers to venture into the mobile casino market. These online casinos now offer download or no download and dedicated mobile casino games as part of their lineups.

Another big factor to the huge increase in mobile casino interest is the fact that they can now also offer the technical features previously only available in desktop casinos. Players can now also claim a casino bonus and no deposit free spins using their phones and tablets. This was not possible a couple of years ago.

Though the next logical big step as far as the casino game providers such as Netent, Microgaming and WMS are concerned is offering mobile casino games that recreate the same mood and environment that players are used to enjoying on a desktop device. They also have to strive to preserve the key features of a live casino so as to avoid the unnatural feeling provided by a smaller screen.

The Global Online Gambling and Betting Market 2014 noted that mobile gambling will grow at double-digit rates and by 2018 represent more than 40 percent of the turnover of the aggregate online gambling industry. This is because the number of users of mobile gambling is expected to increase by a hundred million. Last year, approximately 40 percent of the mobile users downloaded apps to place bets. By 2018, the mobile gambling industry's worth is expected to be $100 billion.

Therefore, the answer to the question "Are mobile casinos the future of online gambling?" is that it sure seems to be so.

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