Mobivity Blog

The high cost of business in California is nothing new – the Golden State is notorious for high...

A recent SimplicityDX study found that customer acquisition costs increased 222% over the last...

In September 2023, Subway introduced an ambitious new loyalty program, Subway MVP Rewards....

Personalization has come a long way since first name tokens in an email – and more than ever,...

Given that owned media channels are an invaluable asset, it’s natural that brands might be...

Marketer's Challenge As a brand marketer, you're faced with a daunting challenge – marketing costs...

Most marketers who have set up customer reward programs for restaurants understand the frustrations...

Convenience Store News just released this article, which includes insights from CEO Dennis Becker...

Critical Steps Restaurant Brands Must Consider to Power through Supply Chain Disruptions and...

Iconic Ben’s Chili Bowl Selects SmartMessage™ to Launch Text Program No, it was not coincidental...

Text Message Offer Redemption Insights Data Reveals 60% of Redemptions Occur in First 24 Hours As...

Text Marketing Programs: Data-Proven Payback Multi-year study confirms substantial text program ROI...

Insider Secret for Boosting Guest Loyalty Stats Show Text Message Marketing Programs Increase...

It’s officially Fall, which means the leaves are changing color and the days are getting cooler....

It’s almost Labor Day, and that means the kids are heading back to school, summer is winding down,...

The U.S. Patent & Trademark Office has awarded Mobivity’s Trusted Redemption™ technology US Patent...

The go-to use of a text message marketing platform is to send your text club subscribers...

Let’s start with the basics. Consider that time-tested strategy for all good communications: Make...

Owned media channels, sometimes referred to as owned marketing channels, are the physical or...

The Problem with Restaurant Promotions You know you’re supposed to run promotions at your...

July means BBQs, swimming pools, and outdoor get-togethers! And while we Mobivians have been...

Over the past year and a half, restaurants across the country were forced to massively adapt the...

It’s been a busy time at Mobivity, and we’ve been cooking up some exciting new features and product...

As text message marketing becomes more popular with restaurants, retailers, and stores, your...

Facing the Challenges Ahead Fast casual restaurant owners know there are numerous challenges in...

Get A Summary and Replay Link of the Inspiring “Rebounding on Steroids” Webinar for Restaurants...

Restaurant loyalty programs find greater success when paired with a complementary text messaging...

Understanding the difference that MMS makes reveals why your text-based marketing needs MMS...

Not all text marketing platforms are the same when it comes to supporting foodservice operators. In...

If you’ve been following the latest trends in restaurant marketing, you’ve probably read a lot...

Understand common text message and text message marketing terminology Do you know the lingo of the...

Okay, let’s start by stating the obvious. This is a blog post about how to analyze your options for...

To launch an SMS texting channel for marketing and communications (a "text club”), your restaurant...

FSR Interview: How a Pizza Chain Leveraged Unified Mobile Messaging to Grow Sales During the...

Papa Gino’s CMO Deena McKinley Speaks Out After Texting Campaign Brings Home the Bacon Pandemic...

How Mobivity’s Unified Mobile Messaging Won The 2020 Breakthrough Award for Mobile Messaging-based...

The Wise Marketer interview with Dennis Becker explains why SMS mobile messaging is becoming the...

Mobivity’s Recurrency™ Integrates With PAR Technology’s Brink POS® System for Advanced Guest...

Tyson Foods got hit hard last spring when one of their plants experienced a coronavirus outbreak...

How Digital Engagement Can Save Restaurants & Retailers from the Great Customer Disconnect...

Case Study: National drive-in brand gets record-breaking results from RCS customer engagement...

How Papa Gino’s Pizzeria & D’Angelo Grilled Sandwiches used SMS messaging to employ established...

You scratch our back; we scratch yours. . . Enjoying our Mobile Messaging platform? Tell other...

Join Oracle Food and Beverage and industry experts from Mobivity, Eigen Development Ltd, and...

With lingering coronavirus-related business restrictions, many restaurants and retailers are...

Now more than ever, your business survival depends on not just letting customers know you are still...

Now, use Recurrency™ not only to keep customers informed but also to alert employees. Businesses...

Use Recurrency™ to keep your guests informed during the COVID-19 recovery The Coronavirus recovery...

Across the world, the COVID-19 Coronavirus is forcing us all to stop and to think on our feet. At...

So you’ve taken the plunge, selected a mobile marketing partner, and are ready to launch a mobile...

The Challenge In order to see a boost in revenue, Quick Service Restaurant (QSR) brands need to...

The global restaurant chain Subway worked with partner Mobivity to create personal, on-brand, and...

For nearly 25 years, Amazon has worked to define and evolve the concept of online commerce. And as...

The Mobile World Congress Americas (MWCA) event was another great success this year, with over...

In today’s modern era of consumer marketing, it’s all about the offers. There’s an incredible...

When it comes to running a successful business, having the right tools and processes in place are a...

Millennials this, millennials that. Maybe it’s self-centered of me, a millennial, to think that...

Our texts are a sacred space. If you’re one of the lucky marketers who has persuaded customers to...

Or at the very least, it’s on the way out, and here’s why we think you should be more strategic...

When first starting out, many marketers feel like their data can be a bit insurmountable. Although...

#ShapeTheFuture The MMA hosted another spectacular show this year, with executives from all over...

In the restaurant industry, customer engagement refers to the connections a business makes with...

The Challenge With competition in the casual dining industry stronger than ever, and decreasing...

Held each year in sunny Phoenix, Arizona, the Restaurant Leadership Conference, or RLC, is a...

Business owners are always in need of the best tools to make their location profitable. Measuring...

We have talked about our vision of the future where messaging could possibly topple apps as one of...

Facing the Challenges Ahead Fast casual restaurant owners know there are numerous challenges in...

Since the introduction of Apple’s iOS App Store in the summer of 2008, the number of applications...

The Problem There’s only three ways to move the needle on revenue for a QSR: find new customers,...

In today’s competitive business environment, cost cutting and streamlining your processes are...

Making the Most of Inactive Subscribers You, and many other business owners know that text...

Over the years, the Point-of-Sale (POS) has taken on many different faces. At its core, the POS is...

When done right, presenting your customers with an up-sell opportunity creates increased...

It’s nice to know what causes a particular outcome or event. Being able to identify causality...

Why the best new browsing buddy is your device. If you’ve been out on a shopping spree recently,...

If restaurants see that a coupon or offer that they are sending is particularly popular amongst...

At this point, restaurant owners should be aware of the new menu labeling laws that will apply to...

Perhaps the most important goal of customer engagement is to create positive feelings about your...

The question of marketing attribution – primarily what’s working and what’s not – has plagued...

Salon owners and operators want to make the most of every guest’s visit to their location. That...

When a brand sends a text message to their customers, it’s likely for one of two main reasons....

Marketing offers are generally sent to customers with the goal of producing increased ticket sizes,...

Mobile coupons can be incredibly powerful marketing tools. For marketers who want to employ the...

In the Ultra-Competitive Salon Industry, Mobivity’s Recurrency Pro Package is the Solution. It’s no...

Transforming One-Time Customers Into Loyal Relationships As a business owner, it’s no surprise that...

A common question we get asked is if we provide text club subscribers to our clients. The simple...

With our Recurrency platform, we consistently strive to be on the cutting edge of communication...

When you hear things like “mobile usage has overtaken desktop computer usage,” and “people spend...

Predictive marketing is an incredibly powerful tool. Simply put, it allows you to build more...

The restaurant industry is no stranger to struggle. As you might know, 59% of restaurants fail...

If you read our blog post on The Power of Personalization in Three Dimensions, you understand the...

When people hear the term “big data” they often associate it with the online world – and who can...

Personal, please! If you use the internet, you’re no stranger to personalization (whether you’ve...

Apps are pretty amazing. They deliver the weather, your favorite shows, and make it possible to...

Text message marketing is about nuance. It has to be. Mobile phones evoke significant emotions...

But I’m not a kid anymore. Now that I’m on the other side of forty, and have kids of my own,...

As more restaurant and retailers look to target customers on the move, SMS is becoming an...

Surprised by the record-breaking hype surrounding Pokémon Go? Sure, we’re impressed, but we get it....

“To understand why the TCPA is so critical to businesses and consumers today, you should understand...

Studies have shown that personalization is key to increasing customer frequency, spend, and...

At Mobivity, we’ve been working hard to pioneer data driven technologies that bring personalized,...

On May 16 the U.S. Supreme Court made a significant decision in the case of Spokeo, Inc. v. Robins,...

In May 2016, Mobivity surpassed 3 million daily SmartReceipt transactions, an impressive...

Mobivity is proud to announce that Arizona State University’s W. P. Carey School of Business...

The marketing establishment has been collectively shaking its head over a complex ruling that...

It’s 2015 – and it’s time to take mobile marketing seriously. The trend towards mobile devices has...

2012 was an exciting and eventful year for mobile marketing. There are now companies that will send...

During this past weekend’s New York Comic Con Sony Pictures unveiled a first look at it’s remake of...

Can you imagine where your life would be without text messaging? Without being able to send a quick...

This summer has been an exciting and interactive season for mobile marketing and blockbuster hits....

We’ve all become aware of the power of mobile marketing over the past few years, and with more and...

It has become obvious over the last few years that the era of page-long ads loaded with copy may...

What used to be a neat concept for the future has quickly become a reality – nearly every...

While our promise to customers is to bring more customers more often through text messaging and...

In the growing mobile marketing economy, brands and businesses are looking for new and innovative...

In a new play entitled “Glitch” by Dan Waber, hosted by the Gaslight Theatre Company, an...

One of the largest resources that we offer our clients is access to a personalized Account Coach....

The goals of mobile marketing are very apparent and clear to marketers – to increase brand...

While the majority of our client’s here at Mobivity typically use SMS and text messaging as a way...

We all know the importance and quality of interaction brands can receive by communicating with...