Mobovivo Blog

In the news: 2018: The Year of Esports Gaming

2018-11-09T05:59:00.001-08:00

"The video gaming industry looks very promising from an investment standpoint. In terms of public companies, there are hardware manufacturers like Sony and Microsoft ($SNY, $MSFT); developers like Activision ($ATVI); event sponsors like Coke-Cola ($COKE) and Monster Energy ($MNST); and micro-caps like ePlay Digital (EPY.CN), all of whom stand to gain from rapid industry growth."

Is Esports bigger than you think?

2018-11-08T08:29:00.005-08:00

"The eSports industry has grown at a tremendous pace over the past few years. Per a report from Newzoo, total eSports revenue jumped from $493 million in 2016 to $655 million in 2017, and total revenue could exceed $900 million in 2018." — Forbes Magazine, July 11, 2018

"China’s eSports market is expected to exceed 88 billion yuan (about $13 billion) in 2018 and increase another 35 billion yuan in the next two years, according to a report released Tuesday." — China Daily, July 11, 2018

So which is it? USD $13B in China or USD $900 million globally?

Read more

Sports Broadcaster plays a "Shark" on TV and will help Big Shot players build their roster in new mobile game.

2018-08-09T10:09:00.001-07:00

ePlay advisor and Big Shot game character, Lindsay McCormick is now shooting season 3 of the Entrepreneur TV series, "Elevator Pitch".

"Elevator Pitch" has an audience of 30 million business savvy, and sports loving millennials.

Haven't seen the show yet? Watch sports broadcaster Lindsay McCormick and other prominent investors on the Elevator Pitch panel make some tough calls in the sports and technology space.

Next week, Big Shot mobile game players will get their first look at how Lindsay McCormick will help them build their NBA Roster in Augmented Reality. This week, check Lindsay help out start-up entrepreneurs on Elevator Pitch.

ePlay Completes Version 1 of Big Shot Augmented Reality iPhone App for Apple App Store

2018-08-09T10:07:00.003-07:00

New Augmented Reality sports game to be released to the public following successful July beta testing.

(Calgary, August 7, 2018) – ePlay Digital Inc. (CSE:EPY) (the “Company”) today announced it has completed its July beta testing and is ready to launch Big Shot Basketball version 1. The official launch date for the new Augmented Reality (AR) mobile game will be announced separately. With version 1, Big Shot Basketball will be publicly available for basketball fans of all ages.

ePlay beta tested Big Shot in Las Vegas at the West Coast National Championships and NBA Summer League. Seven-time NBA champion, Robert Horry, and his youth basketball team were on hand along with hundreds of other teams to help test and review Big Shot.

ePlay is working with Horry and a championship youth basketball team now called Big Shot. The team is wearing the Big Shot game logo on their jersey and warm-up gear to help promote the Big Shot mobile game. Big Shot is a series of sports and entertainment games that feature AR, fantasy sports, esports streaming, selfies, 3D, and other advanced mobile game features. The game is most simply described as Pokémon Go for sports.

“We received great feedback with our beta testing of Big Shot and the team looked great wearing the app logo,” says Trevor Doerksen, CEO of ePlay Digital. “Now we are ready to launch version 1 of the app as we and game players prepare for the upcoming NBA season.”

The first game in the Big Shot series is based on the NBA, followed by others sports titles for NFL, NHL, soccer, and MLB. Entertainment AR titles with actors and influencers are also in the works.

About ePlay Digital

ePlay Digital Inc. is a mobile game creator and publisher specializing in sports and entertainment augmented reality titles. ePlay is operated by an award-winning team of sports, gaming and eSports leaders as well as broadcast and digital technology industry experts, software engineers and athletes who have brought the dozens of game titles to market for companies including Time Warner Cable, ESPN, Sony Pictures, AXS TV, Intel, AXN, Fiat, CBS, and others.

ePlay Version 1 Update of Big Shot Augmented Reality iPhone App to Include Cryptocurrency

2018-08-09T10:07:00.000-07:00

New Augmented Reality sports game update to include Core Coinz rewards for in-app purchases

(Calgary, August 9, 2018) – ePlay Digital Inc. (CSE:EPY) (the “Company”) today announced it will include Core Coinz - the Cryptocurrency for Influencers - in an upcoming update to Big Shot Augmented Reality Basketball mobile app. The official launch date for the availability of Core Coinz in the app will be announced separately, including special incentives for the most active Big Shot players.

“Game players want to be rewarded for their gameplay,” says Trevor Doerksen, CEO of ePlay Digital. “Core Coinz is added to the Big Shot Basketball game to provide even more reasons to play.”

ePlay has been touring Big Shot at basketball tournaments in Las Vegas and Los Angeles as part of its beta testing program. Seven-time NBA champion, Robert Horry along with hundreds of youth teams have been on hand to help test and review Big Shot. The game allows players to update their in-game avatars with different t-shirts, jerseys, sneakers, and more. Some customizations are free, others require an in-app purchase. The Core Coinz update will allow users that earn Core to spend it on apparel and swap augmented reality visualization of NBA athletes.

About ePlay Digital

ePlay Announces Big Shot AR Beta Launch

2018-06-11T07:38:00.001-07:00

New Augmented Reality sports game to beta launch for NBA Summer League in Las Vegas

(Calgary, June 11, 2018) – ePlay Digital Inc. (CSE:EPY) (the “Company”) today announced its official launch for Big Shot Basketball beta will take place in Las Vegas during the 2018 version of NBA Summer League. The new Augmented Reality (AR) mobile game will be available for basketball fans of all ages with special launch events planned for Las Vegas running July 12-15 and in other North American cities leading up to the 2018/19 NBA season.

ePlay is working with 7-time NBA champion, Robert Horry and a fantastically talented group of young basketball players that will be wearing the Big Shot logo throughout the summer to promote the Big Shot mobile game.

The company also released a new website for its upcoming game series at www.BigShotAR.com. Big Shot is a series of sports and entertainment games that feature AR, fantasy sports, esports streaming, selfies, 3D, and other advanced mobile game features. The game is most simply described as Pokémon Go for sports.

“This is going to be a big summer for ePlay and for augmented reality,” says Trevor Doerksen, CEO of ePlay Digital. “We are advancing the state-of-art for sports and mobile technology and look forward to seeing hundreds of thousands of fans of all ages enjoying the magic that our augmented reality platform creates.”

ePlay has leveraged the Mobovivo Augmented Reality Game Engine to create Big Shot Basketball. Big Shot games will generate revenue through mobile advertising and in-app purchases such as level-ups, digital sneakers, custom jerseys, and advanced features. Big Shot games generate revenue in the $100B mobile advertising and $107B mobile gaming markets, where in-app purchases have generated over $1.2 billion in revenue for Pokémon Go. Core Coinz, the Cryptocurrency for Influencers, will be available as game rewards and for in-app purchases.

The first game in the Big Shot series is based on NBA, followed by others sports titles for NFL, NHL, soccer, and MLB. Entertainment AR titles with actors and influencers are also in the works.

The Company also announces that it has issued 1,000,000 units of securities unit at $0.10 per unit with each unit comprised of one common share one share purchase warrant to purchase an additional common share in the capital of the Company at $0.15 per share for a term of 12 months from the date of issue as part of a private placement for gross proceeds received of $100,000. The Company also issued a further 978,045 common shares in exchange for $107,585 in debts owed to consultants and certain officers of the Company at CAD$0.11/share. Of the total shares issued for debt, a total of 909,636 shares was issued to two officers of the Company.

About ePlay Digital

About Core Coinz

To supercharge fan engagement Core fuses entertainment, sports, and esports to create a new level of events, sponsorship, merchandise sales, and betting. By utilizing the blockchain, Core is the first of its kind technology platform and ecosystem for augmented reality sports and entertainment games. Developed to enable rights holders, influencers, brands, businesses and 3rd party developers to build their own game applications. Founded on the award-winning technology and applications from Mobovivo and experiences of ePlay with prominent partners. Core is where Pokémon Go meets Daily Fantasy and Amazing Race meets Hunger Games.

Further Information

Further details are available under the Company’s profile on SEDAR at www.sedar.com and the Company’s profile on the CSE’s website at www.thecse.com/

For further information please contact:

Trevor Doerksen, CEO, and Director

Telephone: (403) 775-9475

E-mail: info@eplaydigital.com

Website: www.eplaydigital.com

Canadian Securities Exchange (CSE): Symbol EPY

Deutsche Boerse Xetra - Frankfurt Stock Exchange: Symbol 2NY2; WKN: A2AN4D; ISIN CA26885W1041

Pokemon Go, NBA, NHL, MLB, and NFL product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Augmented Reality Travel Game

2018-06-04T07:43:00.000-07:00

ZoomAway Travel Inc. (TSXV: ZMA) (ZoomAway) www.zoomawaytravel.com and its wholly-owned Canadian subsidiary Travel Game Blockchain and ePlay Digital Inc. (CSE:EPY) www.eplaydigital.com are pleased to announce the development of new Augmented Reality (AR) travel utility which leverages the two companies technology platforms.

The two companies will collaborate on development, publishing, and sales of Zoomaway’s patent-pending travel-based game. As previously announced, Zoomaway plans to build the world’s first “Gamified” travel utility addressing the multi-billion dollar travel, social media, and mobile games markets. Zoomaway continues to work on game design, pre-sales, and other aspects of the new game with Zero 8 Studios and is thrilled to announce ePlay will be added to the team.

“We are thrilled to utilize ePlay’s mobile, augmented reality, marketing, monetization, and cryptocurrency platform for the game”, says Sean Schaeffer, CEO of Zoomaway Travel. “We are selling to the travel industry and Zoomaway’s existing clients new augmented reality advertising connected to Zoomaway technology.”

Both companies already work with airlines, hotels, restaurants and other aspects of the travel and hospitality industry. Frequently providing Fortune 500 companies next-generation solutions, the companies will collaborate using their proprietary and patent-pending technology. Bringing the companies’ esports, sports, blockchain, gamification, augmented reality, machine learning and artificial intelligence technologies together will help people save time and money while having fun. At the same time increasing retention and loyalty while users make travel decisions, prior to, and during their trip.

“The travel industry is overdue for a technology revolution,” says Trevor Doerksen, CEO of ePlay Digital. “While some components of mobile games are utilized by way of travel loyalty programs, Zoomaway and ePlay are rapidly advancing the state-of-art by adding blockchain, esports and augmented reality technology to take travel planning and tourism to the next level - we think of it as travel meets Twitch.”

Maxim magazine ink for Mobovivo

2018-05-02T09:49:00.003-07:00

Maxim Inc. is the publisher of Maxim magazine, the leading voice in men’s luxury lifestyle, reaching millions of consumers across the globe. Maxim has partnered with ePlay Digital Inc. and its wholly-owned subsidiary, Mobovivo, in order to launch the latest round of international Maxim Cover Girl contests.

“We create sports and entertainment apps and games for the Oscars, ESPN, Intel, CBS, and others,” says Trevor Doerksen, CEO of Mobovivo. “We work directly with big brands in order to engage audiences and fans and are thrilled to be partnered with Maxim on this yearly initiative.”

The model sign-up period is followed by a preliminary judging round of all entries, with public voting beginning on Tuesday, May 8.

Voters will help pick the next Maxim Cover Girl and help support worthy charities while they're at it.

Global online talent search launches utilizing Mobovivo Game Engine and Core Coinz

2018-04-25T09:36:00.003-07:00

Voting begins soon!

(Los Angeles, April 24, 2018) — ePlay Digital Inc. (CSE:EPY), wholly-owned subsidiary Mobovivo, and Maxim Inc., publisher of Maxim magazine, today announce today announced that only 6 days remain for models to sign up for the Maxim Cover Girl contests of Canada, UK, Germany, France, and Mexico.

“This is a chance to be discovered by Maxim” says Robert Price, COO of Maxim Inc. “We look forward to giving women a platform to either launch their modeling careers or to further cultivate their online presence and portfolio. Following the entry period, we’ll look to our loyal and discerning audience to help us decide a winner. Sign up today!”

Caption: Last year’s Maxim Cover Girl winner, Olivia Burns on the cover of the January/February 2018 Maxim magazine US.

The Maxim Cover Girl contest is free for models to enter. No purchase of any kind is necessary to enter or win. Winners are selected by a combination of a judging panel and public voting. A portion of the proceeds generated from the contests will go toward a charitable organization. In 2017, $500,000 was donated to Homes for Wounded Warriors.

Contestants can enter until April 30, 2018 by visiting www.Maxim.com and following the link to the Maxim Cover Girl Contest. Contestants vie for cash prizes in each country and the privilege of being featured in the US Maxim magazine.

Sign up and be a part of Maxim the leading voice in men’s luxury lifestyle, reaching millions of consumers across the globe.

The model sign-up period ending soon is followed by screening and then public voting that begins May 8. Voters will help pick the next Maxim Cover Girl and help support charities.

Referral Program — earn Core Coinz

Core Network has created a referral program to encourage contestants and models to enter. Recommend a model that signs up and receive free Core Coinz — the Cryptocurrency for Influencers. Until April 30 Maxim Cover Girl Contest is offering a special incentives. To obtain your unique referral code, send an email to core@mobovivo.com and everytime somebody signs up you receive 10 CORE Coinz.

Big Coin Crypto to Launch with New Mobovivo Bitcoin Payment API

2018-04-09T11:32:00.001-07:00

Mobovivo announces new proprietary Bitcoin payment API for clients

(Calgary, April 9, 2018) – ePlay Digital Inc. (CSE:EPY) announced during a special media and investor event today a new Bitcoin Payment API. ePlay’s wholly-owned subsidiary Mobovivo developed the proprietary technology for use in new online and mobile games. This allows Mobovivo clients, ePlay Digital and Core Network partners to have customers pay with Apple Pay, Credit Card, or Bitcoin. The first game the new Mobovivo

Bitcoin Payment API will be used is Big Coin Crypto - a soon to be launched online game.

Big Coin Crypto was demonstrated during the event showing off additional features powered by the Mobovivo Game Engine including: Leaderboard and gamification. A road map including sports, trivia, and other games involving cryptocurrency was summarized during the online conference.

“We have a lot of great application and clients for the Mobovivo Bitcoin API implementation,” says Trevor Doerksen, CEO of ePlay Digital. “We are thrilled Big Coin Crypto chose Mobovivo’s Bitcoin Payment API for their new game.”

Mobovivo has added blockchain technology to is sports and entertainment game engine to support its clients and upcoming Core Coinz ICO.

About ePlay Digital

ePlay Digital Inc. develops real-time fan engagement technologies that enable TV networks, venues, teams, leagues and brands to evolve and meet the demands of today's highly-engaged audiences. ePlay bridges the gap between traditional broadcast and dynamic, next generation multi-platform networks that deliver interactive content, live streaming, augmented reality, fantasy sports, and social media across multiple devices. ePlay is operated by a team of sports, gaming and eSports authorities as well as broadcast and digital technology industry experts, software engineers and athletes who have brought the Mobovivo Sports Game Engine to market and successfully partnered with companies including Time Warner Cable, ESPN, Sony Pictures, AXS TV, Intel, AXN, Fiat, CBS, and others.

Mobovivo's Real-Time Sports Game Engine supports over 100 million interactions / minute for companies like ESPN, CBS, TWC and Intel enabling viewers to engage with content and social daily fantasy across all screens and platforms.

Mobovivo is a wholly owned services-based subsidiary of ePlay Digital.

Further Information

Further details are available under the Company’s profile on SEDAR at www.sedar.com, and the Company’s profile on the CSE’s website at www.thecse.com/

For further information please contact:

Trevor Doerksen, CEO, and Director

Telephone: (403) 775-9475

E-mail: info@eplaydigital.com

Website: www.eplaydigital.com

Canadian Securities Exchange (CSE): Symbol EPY

Deutsche Boerse Xetra - Frankfurt Stock Exchange: Symbol 2NY2; WKN: A2AN4D; ISIN CA26885W1041

Except for historical information contained herein, this news release contains forward-looking statements that involve risks and uncertainties. Actual results may differ materially. Except as required pursuant to applicable securities laws, the Company will not update these forward-looking statements to reflect events or circumstances after the date hereof. More detailed information about potential factors that could affect financial results is included in the documents filed from time to time with the Canadian securities regulatory authorities by the Company. Readers are cautioned not to place undue reliance on forward looking statements.

Mobovivo and Core Network “Trivia HQ without the Trivia, Gone Crypto” Event

2018-03-27T10:00:00.000-07:00

Media and investors invited to announcement to take place April 9

(Calgary, March 27, 2018) – ePlay Digital Inc. (CSE:EPY) today announces an event for a special announcement on April 9, 2018 at 9:00 AM pacific time. ePlay’s wholly-owned subsidiary has leveraged the Mobovivo Game Engine for use in a new online game that accepts Bitcoin and other cryptocurrencies. More information about the game and the Core Coinz program will be available at the event.

Invites to the event started distribution today. Interested media, investors, and users can register at eplaydigital.com/event.

It’s All Fun And Games For These Creative ICOs

2018-03-27T07:56:00.002-07:00

From BlockTalk

"Core Network caters to the growing mobile game market, which rose by nearly 20 percent in the US in 2017. What distinguishes Core from the scores of other gaming ICOs already out there? It’s blending sports, entertainment, and betting to “create a new level of events.”

It’s also been established using award-winning technology by a leadership team of sports enthusiasts. And it’s gaining traction with Hollywood influencers, too. Lindsay McCormick, Rob Horry, and Sommer Ray and just some of the movers and shakers involved in this fun platform. Core is also developing the AR gaming space and using cryptocurrency to build a rewards network for game players, advertisers, and third party developers.

Through the blockchain and mobile game technology, Core connects influencers, brands, and audiences directly, bringing two mammoth markets together (mobile advertising, set to reach $244.57 billion by 2022, and mobile gaming, valued at $108.9 billion in 2017). Moreover, the coin is a true utility, as it’s used in games as rewards."

Maxim Cover Girl Launches in UK

2018-03-24T08:00:00.000-07:00

Already launched in Canada, the online contest powered for Maxim magazine by Mobovivo Game Engine, now available in the United Kingdom.

Fan voting for the competition starts in May.

Find out more.

Mobovivo Game Engine Launches Maxim Cover Girl

2018-03-02T05:40:00.000-08:00

The first country in the 2018 version of the Maxim Cover Girl search launches today. The program runs for most of 2018 and allows for contestants to enter the talent search effective immediately. Several countries will be launched over the coming weeks, starting with Canada on March 1.

The winner in each country receives $10,000 and a spread in Maxim Magazine. Entrants submit photos and the public earns and pays for votes (including Bitcoin and Ethereum) to support their favorite contestant in each country. Prizes for voters and contestants will also include Core Coinz.

Voting begins May 1, 2018, Canadian contestants can enter online at Maxim Magazine starting today at www.maximcovergirl.ca.

NEW AUGMENTED REALITY ENGINE TO BE DEMONSTRATED AT CES IN LAS VEGAS

2017-12-19T12:24:00.003-08:00

ePlay and Mobovivo will demonstrate sports and entertainment applications for existing and potential clients at largest technology conference in the world next month.

CALGARY, Alberta, Dec. 19, 2017 (GLOBE NEWSWIRE) — ePlay Digital Inc. (CSE:EPY) (Frankfurt:2NY2) and its wholly owned subsidiary, Mobovivo today announce that they will be demonstrating the latest version of its Augmented Reality (AR) Game Engine at the Consumer Electronic Show (CES) in Las Vegas next month. The AR platform is available for existing and new clients with a special demonstration planned for January 12, 2018 in Las Vegas.

The new capabilities include audience engagement using AR on Android

and iOS mobile devices. Features such as 3D avatar customization, digital item in-app purchasing, AR heads-up display, advertising integration, ad detection, map integration, and unique AR selfies. AR selfies allow end users to take AR selfie pictures and videos with each other, celebrities, athletes and influencers.

The company has been developing the platform for a series of upcoming game titles and it is now available for sports teams, brands, technology partners, television networks and sponsors to be white-labelled and utilized to engage audiences and sponsors.

The new AR product can be integrated by Mobovivo clients into the company’s platform which includes news, sports games, live streaming, gamification, AR Ad Kit, eSports, video, fantasy sports, measurement, and celebrity-fan engagement.

“Sports and entertainment brands and their sponsors are always looking for innovative ways to engage audiences,” says Trevor Doerksen, CEO of ePlay. “Augmented Reality, or AR, is among the most engaging technologies the world has ever seen and with our platform it is now easy to bring consumers face-to-face with athletes, influencers, friends, and products.”

With the recent addition of Yoeri Geerits, veteran sports marketing executive, to the ePlay and Mobovivo team the AR features in the platform create new advertising inventory, new ways to engage with audiences, and new opportunities with existing and new clients. Prior to joining ePlay, Geerits helped launch Repucom and then Nielsen’s sports marketing and analysis businesses and guided ING’s entry into Formula One.

ePlay’s new Augmented Reality (AR) sports apps, will also leverage the AR Game Engine to launch upcoming ePlay branded sports and eSports game titles.

Companies and media interested in attending the January 12 demonstration can schedule a demo via email or online.

Media Kit: https://goo.gl/Xem9Rh

About ePlay Digital
ePlay Digital Inc. develops real-time fan engagement technologies that enable TV networks, venues, teams, leagues and brands to evolve and meet the demands of today’s highly-engaged audiences. ePlay bridges the gap between traditional broadcast and dynamic, next generation multi-platform networks that deliver interactive content, live streaming, augmented reality, fantasy sports, and social media across multiple devices. ePlay is operated by a team of sports, gaming and eSports authorities as well as broadcast and digital technology industry experts, software engineers and athletes who have brought the Mobovivo Sports Game Engine to market and successfully partnered with companies including Time Warner Cable, ESPN, Sony Pictures, AXS TV, Intel, AXN, Fiat, CBS, Cineplex, and others.

Mobovivo’s Real-Time Sports Game Engine supports over 100 million interactions / minute for companies like ESPN, CBS, Cineplex, TWC and Intel enabling viewers to engage with content and social daily fantasy across all screens and platforms.

Mobovivo is a wholly owned services-based subsidiary of ePlay Digital.

Further Information
Further details are available under the Company’s profile on SEDAR at www.sedar.com, and the Company’s profile on the CSE’s website at www.thecse.com/

For further information please contact:
Trevor Doerksen, CEO, and Director
Telephone: (403) 775-9475
E-mail: info@eplaydigital.com
Website: www.eplaydigital.com

Canadian Securities Exchange (CSE): Symbol EPY
Deutsche Boerse Xetra – Frankfurt Stock Exchange: Symbol 2NY2; WKN: A2AN4D; ISIN CA26885W1041

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release.

Except for historical information contained herein, this news release contains forward-looking statements that involve risks and uncertainties. Actual results may differ materially. Except as required pursuant to applicable securities laws, the Company will not update these forward-looking statements to reflect events or circumstances after the date hereof. More detailed information about potential factors that could affect financial results is included in the documents filed from time to time with the Canadian securities regulatory authorities by the Company. Readers are cautioned not to place undue reliance on forward looking statements.

Player’s Network, Inc., Announces Strategic Partnership with Mobovivo, a Subsidiary of ePlay Digital Inc.

2017-11-13T12:26:00.000-08:00

Mobovivo to develop web and mobile applications for Player’s Network, Marijuana Accelerator, and its portfolio companies.

LAS VEGAS (November 13th, 2017) Player’s Network, Inc. (OTCQB:PNTV), a publicly traded diversified holding company operating in media and marijuana, announced today a partnership with Mobvivo, a subsidiary of ePlay Digital Inc. (CSE: EPY) to power web and mobile apps for PNTV, Marijuana Accelerator and its clients.

Marijuana Accelerator is currently working on unique, scalable projects which utilize technology to better serve the marijuana industry. Through this partnership, Marijuana Accelerator will apply the technology, team and expertise of Mobovivo to deliver innovative technology solutions for the marketplace.

The companies have already selected the first new project to accelerate and are finalizing the development agreement. This project is currently in stealth mode and will launch as new travel app with community building features in the coming months. The companies anticipate over $1 million in further projects and developments over the next 2 years.

Mobovivo and 3-WORX Execute Development and Software Licencing Agreement

2017-10-26T06:31:00.003-07:00

Mobovivo team and platform to power new 3-WORX games

(Calgary, Oct. 18, 2017) – Mobovivo, a subsidiary of ePlay Digital Inc. (CSE:EPY), today announces that it has executed a development, licencing and revenue sharing agreement to power new apps from 3-WORX. 3-Worx has launched a subscription-based model for gaming and is adding new games to its platform with the help of Mobovivo. 3-WORX will utilize the technology, team and expertise at Mobovivo to deliver innovative technology solutions for the marketplace.

Read More

ePlay to help create next generation in-flight entertainment system

2017-08-20T20:12:00.001-07:00

Global Fortune 500 company taps Mobovivo to fly high with in-flight entertainment system.

ePlay Digital Inc. (CSE:EPY), today announces that it has closed an agreement with a Global Fortune 500 multinational company to build out next generation in-flight entertainment systems.

ePlay’s wholly owned business-to-business subsidiary, Mobovivo, won the contract due to its deep experience and recognized leadership. Mobovivo was named one of the top innovative companies at the 2017 Mobile World Congress in Mashable magazine, has been featured in the New York Times, its CEO awarded Entrepreneur of the Year, and a recognized thought leader in the social TV and second screen space.

“Mobovivo has built award-winning audience engagement and video apps for ESPN, FIFA World Cup, Sportsnet, Intel, Cineplex, and Sony Pictures Entertainment,” says Trevor Doerksen, CEO of ePlay and CEO and Founder of Mobovivo. “Our team continues to innovate for our clients and we are thrilled to handed the responsibility to help innovate again.”

The development deal leverages Mobovivo extensive software development experience and platform including with companies such as CBS, Time Warner Cable, CPAC, Sony Pictures, and Cineplex. The contract is to deliver innovative first-to-market solutions.

About ePlay Digital
ePlay Digital Inc. develops real-time fan engagement technologies that enable TV networks, venues, teams, leagues and brands to evolve and meet the demands of today's highly-engaged audiences. ePlay bridges the gap between traditional broadcast and dynamic, next generation multi-platform networks that deliver interactive content, live streaming, augmented reality, fantasy sports, and social media across multiple devices. ePlay is operated by a team of sports, gaming and eSports authorities as well as broadcast and digital technology industry experts, software engineers and athletes who have brought the Mobovivo Sports Game Engine to market and successfully partnered with companies including Time Warner Cable, ESPN, Sony Pictures, AXS TV, Intel, AXN, Fiat, CBS, Cineplex, and others.

Further Information

Further details are available under the Company’s profile on SEDAR at www.sedar.com, and the Company’s profile on the CSE’s website at www.thecse.com/

For further information please contact:

Trevor Doerksen, CEO, and Director
Telephone: (403) 775-9475
E-mail: info@eplaydigital.com
Website: www.eplaydigital.com

Canadian Securities Exchange (CSE): Symbol EPY

Deutsche Boerse Xetra - Frankfurt Stock Exchange: Symbol 2NY2; WKN: A2AN4D; ISIN CA26885W1041

Cautionary and Forward-Looking Statements

This news release contains forward‐looking statements and forward‐looking information within the meaning of applicable securities laws. These statements relate to future events or future performance. All statements other than statements of historical fact may be forward‐looking statements or information. More particularly and without limitation, this news release contains forward‐looking statements and information relating to third party research and analysis, and the Company's corporate strategy. Although management of the Company believes that the expectations and assumptions on which such forward looking statements and information are based are reasonable, undue reliance should not be placed on the forward‐looking statements and information since no assurance can be given that they will prove to be correct, and management can neither agree or disagree on specific conclusions contained in the research report.

Forward-looking statements and information are provided for the purpose of providing information about the current expectations and plans of management of the Company relating to the future. Readers are cautioned that reliance on such statements and information may not be appropriate for other purposes, such as making investment decisions. Since forward‐looking statements and information address future events and conditions, by their very nature they involve inherent risks and uncertainties. Actual results could differ materially from those currently anticipated due to a number of factors and risks. These include, but are not limited to, the Company's ability to identify and complete suitable acquisitions to further the Company's growth as well as risks associated with the Company's ability to commercialize the digital sports sectors in general such as operational risks in development, research and regulatory delays or changes in plans with respect to research projects or capital expenditures; the uncertainty of the market; the uncertainty of estimates and projections relating to costs and expenses; marketing and commercialization; loss of markets; competition; incorrect assessment of the value of any technologies acquired and failure to realize the anticipated benefits of such acquisitions; ability to access sufficient capital from internal and external sources; failure to obtain required regulatory and other approvals and changes in legislation, including but not limited to tax laws, and government regulations. Accordingly, readers should not place undue reliance on the forward‐looking statements, timelines and information contained in this news release. Readers are cautioned that the foregoing list of factors is not exhaustive.

The forward‐looking statements and information contained in this news release are made as of the date hereof and no undertaking is given to update publicly or revise any forward‐looking statements or information, whether as a result of new information, future events or otherwise, unless so required by applicable securities laws or the Exchange. The forward-looking statements or information contained in this news release are expressly qualified by this cautionary statement

Want to see your name in lights?

2017-03-08T16:51:00.003-08:00

Mobovivo app in action.

Want to see your name in lights? Getting your name on our leader board has never been easier. Play along with live sporting events, like the #Oilers game tonight, and watch as you move up the ranks to the #1 spot.

Download the new Gameboard app now!

iOS

Android

2017-01-23T10:00:00.001-08:00

"Mobovivo's Sport Game Engine makes it easy for businesses, teams and venues to better engage their audiences while increasing their revenue," says Trevor Doerksen, CEO and Founder for Mobovivo.

Fantasy Sports For Everybody

2016-11-01T14:47:00.002-07:00

Daily Fantasy Sports (DFS) has grown to a $1.2 billion business. Millions of people wager real cash by choosing players to perform best in daily challenges based on real results from professional sports. FanDuel, DraftKings, Yahoo Fantasy, William Hill, Betway are among popular DFS sites and apps. These cash games pit fans against "fantasy sports whales" - gamblers. The challenges turn "fans into suckers" according to Jay Caspian Kang, a self-described "dude", in the New York Times earlier this year.

Convincing "dudes" who watch a lot of sports and sports news to bet on something they may know better than their corporate org chart is apparently not difficult according to Kang. This has created a large industry, that when aligned with other trends such as gamification, second screen, and mobile casual games will create unique opportunities for reaching even broader audiences. Fantasy sports is just beginning and the paid version will likely always attract "dudes", but what about women, children and men that don't gamble? They get to play too.

Social Daily Fantasy

The family and advertising friendly gamification of sports and eSports is building on the trends of casual games, second screen and gamification to attract big audiences, big brands, and TV audiences. Social Daily Fantasy can be played by children that love to collect baseball and hockey cards, want to play along with the friends or parents, or join in at the stadium or restaurant.

Unlike paid daily fantasy, brands can get behind these games, not just because the games are more family friendly and aligned to brand, but because this is where companies like Proctor and Gamble will find its customers. The games are on offer alongside in-game predictions, pick-sheet games, other simple games such as 50-50 draws by sports networks, teams, stadiums, sports bars, restaurants, schools, etc.

Perhaps the clearest sign that free-to-play social sports games like social daily fantasy are expanding to broad audiences and to sports other than the ball and stick sports (football, baseball, hockey, basketball, and soccer), is to look at a very different audiences and different sports. Is it possible to find a sport more different from NFL than figure skating? Both sports now have fantasy games. The games, however, are as different as the sports and their audiences.

A free-to-play ad supported Fantasy Figure Skating (FFS) game is now available. Here is a screenshot from The Skating Lesson (TSL) and their gamification of figure skating. Paid DFS does not typically attract sponsors and brands. TSL demonstrates advertising and social daily fantasy games can attract sponsors and not just booze and car brands.

FFS is leading a next big trend in sports. While "dudes" are gambling on NFL Fantasy at record levels, the NFL is seeing a TV ratings dive. FFS, in the meantime, is adding viewers, sponsors and players using a game that was once only the domain of "dudes". The formula is simple.

#gamifyEverything

Our thermostats include a leaderboard, cars scores our driving, each step gets us one step closer to the top of the ranks. Grandmothers are playing Candy Crush and challenging the leaderboard on their Fitbits. Mobile apps are being used to gamify our lives and harnessing our competitive nature - even if we are not a "dude" or watch NFL, MLB, NBA, NHL or Soccer.

#SecondScreen

While audiences watch TV or sports a great number will also be on their mobile device - "second screening" the TV experience. Content, statistics, social media, messaging, and games related to the broadcast are offered by brands and TV networks. Second screen engages audiences and drives additional advertising into users hands and finger tips.

Casual Games

The market for easy-to-play mobile games is bigger than first-person shooter games. More women play casual games than men play League of Legends. The casual games market is worth billions of dollars, is family and advertising friendly, and your mother, grandmother and teenager are all on the leaderboard. Just as Pokemon Go operates in the real world via location and augmented reality, social daily fantasy layers game play on top of the real world of sports, creating a game within a game.

Advertising Supported

Hardware, software, telecommunications, teams, retail chains, restaurants, sports bars and brands can reach fans directly leveraging the demand for social daily fantasy and other social sports games.

Social Daily Fantasy is being driven by advertisers and brands, but also by the key trends of gamification, second screen and casual gaming.

Mobovivo Social Daily Fantasy

2016-09-14T11:24:00.001-07:00

Mobovivo has created a social daily fantasy platform for use by brands, teams, TV networks and others. New customers have been signed and announcement in U.S. and Canada are coming soon. Here is a little hint of what it might look like in the form of a screenshot from apps will be released in coming weeks. Sports include NFL, MLB, NBA, NHL, Soccer and includes daily fantasy, pick sheet and other games.

Mobovivo Sports App Breaks 150 weeks in Top 10

2016-05-09T07:09:00.000-07:00

Late last month, ESPN Sync spent its 150th week in the Top 10 Sports App category on iTunes according to App Annie. The app Mobovivo originally created for ESPN and launched in Oct. 2013 was in the top 5 Sports App for 28 consecutive weeks in the lead up to FIFA World Cup and debuted as the #22 overall app in iTunes

Over 2/12 years later the ESPN Sync app maintains top sports rankings averaging Top 25 Sports placements regularly and as high as top 20 just last week.

ESPN Sync has ranked top 10 in over 20 countries.

Turning 140 Characters Into A First Down

2016-04-15T14:44:00.000-07:00

Twitter is entering broadcast TV sports with its licensing of ten Thursday night games in the upcoming season. Online video, of the sort that Twitter will stream, fetches an ad rate of approximately $24 CPM (per thousand impressions). The TV networks that are broadcasting the same game are capturing $43 per thousand impressions.

TV ad rates are set by a byzantine (in terms of digital technology) system that features around 10,000 Americans logging TV viewing activities via Nielsen. Digital advertising rates are sold against a modern version of the same – what the industry calls impressions.

Source: RapidTVNews

Twitter is rumored to have paid $10 million for limited streaming rights to 10 NFL games in the 2016/17 season – $1 million per game.

Live Stream = Big Losses

Some Regional Sports Networks (RSNs) average only 167,000 TV viewers with an average viewing time of 6 minutes. This is at the low end of TV viewership numberss, but it’s typical for an RSN in a major market. Viewership numbers can dip lower— for example a Dodger’s 2015 game drew 103,871 viewers.

Twitter’s average video length is currently much shorter than 6 minutes, but let’s assume average viewing length goes up with NFL deal. Using a 167,000 baseline viewership number and current online video ad rates, Twitter loses $996,000 with every game they broadcast.

In the United States, CBS says they streamed the 2016 Super Bowl to 4 million US viewers. If Twitter streamed each of the 10 games to 4 million viewers they would net $968,000 at a $24 CPM rate and just over $1.7m at the TV CPM rate of $43. They would lose from $800,000 to $900,000 per game.

Of course, Twitter received global streaming rights which gives them a much larger footprint than an RSN. The NFL has 17.5 Twitter followers and is growing faster than NBA, MLB and Real Madrid, other leading sports brands, on Twitter.

But even if 20 million international viewers streamed each of the 10 games on Twitter, the company would still lose over $500,000 per game.

For a live streaming broadcast it’s actually worse for Twitter as the rights they’ve purchased are limited. CBS, NBC and NFL TV also have broadcast and streaming rights. CBS and NBC are actually selling ads that Twitter will display in its stream. Twitter will be left with only a segment of ad revenue that remains after NBC and CBS ad sales team is done.

If we focus solely on the ad revenue from streaming the 3 hour broadcast, there seems to be no pathway to profits for Twitter. They would be better off buying live streaming rights to junior water polo matches.

Great Return on Investment Possible

How is Twitter going to make a profit on its $10 million investment in Thursday Night Football? They are unlikely to get 4 million viewers per game so they can only focus on driving up the CPM rate or avoid pricing via CPM at all. Unlike Verizon, Twitter can’t sell more phones or data to drive revenues.

To break even and earn $1 million plus in ad revenue per game, Twitter will have to convince advertisers that 1. The number of people who are engaged with the game is very high, 2. that the types of people engaged are a great target, and 3. the level of engagement is deep. Here is a 3-part plan on how they might do that:

Content

With ad-supported content like behind-the-scenes, replays, in-depth stories, and other forms of short-form video and text content Twitter can reach tens of millions each day during the season. Athletes producing live video will generate tens of millions of impressions.

Stats and Gamification

Deep engagement with viewers is something advertisers will pay more for. Fans engaging with content like stats, polling and trivia is cheaper to produce than other forms of content, is as engaging, and can be integrated into the Twitter broadcast.

Dominate In-Game Experience

Twitter can combine content, statistics, gamification and the live broadcast in brand new ways to fully dominate a viewer’s attention for (whether they are watching on Twitter or on TV) allowing advertisers a much richer experience with consumers. (They just need to figure out the interface.)

Gamification and Charity - An NFL Story Narrated by Matthew McConaughey!

2016-01-06T08:30:00.000-08:00

Remember the celebrity telethon? Part variety show. Part fund raiser. A key feature was pitting the viewing audience in one city or at one company against another. This morning the local radio station was doing their yearly radiothonversion for the local food bank, pitching their audiences against one another in a competition around generosity. This gamification of charity goes back, according to Wikipedia, to Milton Berle and a cancer charity in a 1949 telethon.

Telethons are rare today, but gamification of charity is running strong. The so called bucket challenge, to raise money and awareness for ALS was a telethon, of sorts, on social media. It had celebrity appearances, pledges, charity, and lots of people drawn to the cause by gamifying the selfie.

Last year at about this time, I was asked by Doug Pitt, the Goodwill Ambassador to the United Republic of Tanzania if Mobovivo's TV network gamification platform - the one used for FIFA World Cup, NBA, Academy Awards, and so on - would be useful for raising money for a brand new project. That project became Waterboys.org for a brand new foundation launched by Chris Long, Defensive End for the St. Louis Rams. Chris has attracted players from each NFL team including Russell Wilson of the Seattle Seahawks. The Waterboys are raising money for clean drinking water in Africa.

The gamification platform allows Waterboys.org to challenge NFL fans to outbid each other at Waterboys.org and in the Waterboys app. Fans share pictures using the hashtag #drink4water and each week compete in featured games pitting NFL Waterboy against NFL Waterboy. Each NFL Waterboy is competing against other team's fans to get their fans to donate more to the clean water cause.

Chris Long's St. Louis Ram's play the Buccaneers tonight. So, get your donations in at Waterboys.org. or with the Waterboys app.

To learn more about Waterboys.org and clean drinking water in Africa check out this brand new, gorgeous video narrated by actor Matthew McConaughey featured on the NFL .com website.

To learn more about gamification for a cause or entertainment or both contact anybody on the Mobovivo team.