Mobovivo Blog

Hannibal is a Killer Second Screen App

2013-05-21T09:30:00.000-07:00

AXN says, Hannibal is a great show with a killer second screen app for viewers of the TV show that are "hungry for more". Second screen apps for drama seem to be as popular for TV audiences as sports, reality and award shows.

The 5 star reviews are in and fans agree:

"Awesome show awesome app"

"This enhances the viewing experience. "

"Amazing app!! I give u 5 stars!! Keep the good work guys!! Thanks!! "

"This series is awesome ! And having the app on my pad is incredible now ♥"

Google Play

Android App Reviews

"Phenomenal"

"Loved watching the show with the app!! The show is good, the app helped it get even better."

iTunes App Store

iPhone and iPad App Reviews

Unsung tech heroes revel in the spotlight

2013-05-09T06:41:00.000-07:00

"Moderator Alice Reimer headed up a panel discussion featuring tech gurus the likes of: Matt Coffey, founder and CTO, Oncolytics Biotech; Trevor Doerksen, founder and CEO, Mobovivo; Brent Harris, founder and CTO, Sustainable Energy Technologies; and David Martin, co-founder and chairman, SMART Technologies."

Second Screen For Scripted Television

2013-05-01T15:36:00.000-07:00

Are you Hungry For More Hannibal?

The Hollywood Reporter recently revealed that Sony - Pictures Television Network rolled out a new second screen app for their hit new show Hannibal during the global launch later this month. AXN is calling this "The Killer App".

For many countries, this will be the first companion app for a scripted TV series.

The new app will allow viewers access to exclusive content like behind the scenes footage, and social media features like entrance to a hosted online Hannibal community all on their mobile devices. The app reflects an increasing shift of network's attention towards second screen viewing experiences.

Mobovivo CEO Trevor Doerksen at DMW Games

2013-04-17T10:14:00.002-07:00

It's just a couple days away! Later this week Mobovivo's Trevor Doerksen will be at the Roosevelt Hotel in Hollywood to sit on DMW Games panel' "Smart TV Apps- An Emerging Distribution Platform." DMW Games is an expanded two-day conference featuring panels, chats, demos and presentations on digital game creation, distribution, marketing and monetization.

Mobovivo Teaming Up With never.no

2013-04-11T11:48:00.000-07:00

Mobovivo is excited to announce our newest strategic partner never.no who's Social TV framework already powers engaging media for a range of second screen consumer applications for producers, broadcasters, platform providers and advertisers worldwide. Together, Mobovivo and never.no are building interconnected digital experiences which enable a completely immersive television viewing experience.

You can catch Mobovivo and never.no at this years NAB, the worlds largest digital media industry event, next week at the Las Vegas Convention Center. Come check out our awesome second screen showcase's with never.no at booth SL8827.

Mobovivo at LA Games Conference

2013-04-10T11:55:00.001-07:00

Only a week away from the LA Games Conference happening April 18-19. Mobovivo's Trevor Doerksen will be speaking amongst a panel of tech entrepreneurs to discuss future of games and connected entertainment. The conference will feature several chats, demos and presentations on digital game creation, distribution, and monetization. Come hear about how Mobovivo has been gamifying the viewing experience for audiences everywhere.

Trevor Doerksen speaking for Tech Rev Innovators

2013-04-10T11:51:00.000-07:00

Next week Mobovivo's Trevor Doerksen will be speaking alongside other panelists as one of the people driving Calgary's tech sector. Tech Rev's Spotlight on Innovation will be celebrating success of Calgary's leading innovators. Last year Mobovivo was highlighted by Tech Rev as a Canadian success story, and we haven't slowed down since.

Mobovivo will be at NAB next week!

2013-04-05T15:03:00.001-07:00

Who's going to NAB show this year? Want to see some neat stuff?

Since last year Mobovivo has been making big waves in 2nd screen.

Mobovivo is demonstrating the latest second screen social TV apps together with our strategic partner Civolution. Civolution and Mobovivo have some super exciting collaborations to show off, everything from drama and sports programming.

Find out more at the NAB Show next week : Las Vegas Convention Centre - Booth #SU6111.

Exploring new frontiers in second screen

2013-03-20T08:27:00.005-07:00

Many internet enthusiasts may be anticipating that the internet will soon surpass television as the number one source of entertainment, but there is no doubt television is here to stay. Improving the TV viewing experience should be the sole ambition sought by those hoping to innovate content interaction.

The Online Reporter recently interviewed Alex Gault, VP of product development and client services at Mobovivo, to explore the company's innovative contributions in the realm of second screen. The article discusses Mobovivo's focus on upcoming ad campaigns, DVD Apps, and fan engagement projects.

The next stage," describes Gault, "giving users the ability to push content back onto the TV."

How to engage viewers in sports TV broadcast

2013-03-11T09:52:00.002-07:00

App usage was up and TV viewership was down during the 2013 Super Bowl. The biggest TV event in the US was able to hold viewers' attention only 5% more effectively than a normal Sunday night of TV.

Not even the Super Bowl can keep audiences' attention.

The British daily newspaper, The Guardian, ran a feature article about how Mobovivo engages viewers in sports and how this can be applied to all types of programming. In the article, Trevor Doerksen discussed why attention wavered on the biggest night in TV.

"If we can't stop distracted TV viewing, we have to deliver the very best heads-up and hands-down experience possible."

Trevor Doerksen, The Guardian

New Academy Awards App Powered by Mobovivo's Companion TV Platform

2013-02-20T18:00:00.000-08:00

The new Oscars App features photos, up-to-the minute news on the Academy Awards, background information on all the nominees and allows audiences to vote for their favorite stars and movies.

Powered by Mobovivo’s gamification API the app enables audiences to vote on the outcome of the Academy Awards, see how others have voted and share their votes on Facebook and Twitter.

"Mobovivo is thrilled to be taking the second screen technology we developed for live sports TV programming and applying it to award shows with our partners," says Mobovivo founder Trevor Doerksen. “The Race app is the definitive source of news, photos, trivia, and nominee information for the 2013 Academy Awards.”

To download the The Race to the Oscars app onto your iPhone, click here.

Read More

Mobovivo at Sportel Rio

2013-02-20T15:18:00.003-08:00

Mobovivo CEO & Founder, Trevor Doerksen will join FIFA, Associated Press, Progressive Sports Media, ESPN, Rede Globo, Deltatre in Rio de Janeiro at the Sportel Rio Market on March 11.

Doerksen will be presenting Second Screen apps in sports based on the work Mobovivo has been doing with soccer (football), MMA and other live companion experiences for major TV networks.

The session is summarized as follows and more information is available at the Sportel website.

Second Screen: The Big Game

In 2012, the second screen earned its permanent place in the world of global media.With major events, such as UEFA Euro 2012, the London Olympics and the North American presidential election, social networks exploded with people using social media platforms as they consumed content over broadcast networks.

What does this mean for organisations involved in the international sports media industry?

Broadcasters, rights holders, news outlets, blue chip brands and technology providers all need to evolve to survive and prosper in the highly competitive industry. The event will bring together leading decision makers representing companies from the broadcast, sport and new media industries to discuss methods of best practise and what we can expect to experience for the FIFA World Cup 2014 and beyond.

http://www.sportelmonaco.com/

Great Movies From Matriarch Multimedia

2013-01-16T12:17:00.005-08:00

Whether it's comedy, horror, romance or thriller you will find it on the awesome new Matriarch TV app. Built on Mobovivo's app platform, Matriarch TV app offers viewers movies available right to their smartphone and tablet and TV.

The app gives users the ability to browse short films from multiple genres, share what their watching with their friends on Facebook and Twitter, stream to AirPlay, get updates about Matriarch Multimedias newest releases and more!.

Best part? Independent film makers have a chance to get their films on the Matriarch TV App.

Get the app now in the iTunes Store!

Mobovivo's New App Is Just Joking Around

2013-01-10T11:12:00.001-08:00

Check out London Based Distributor DRG first app, Joking Around.

This is funny TV. You love it and there are hundreds of hours of free hidden camera TV available.

Mobovivo, in partnership with UK based distributor DRG, created Joking Around which offers 24/7 streaming comedic entertainment. The app has a massive collection of prank videos that will keep you laughing all day.

Check it out on iTunes!

Civolution Announces Partnership With Mobovivo

2013-01-08T11:50:00.000-08:00

Civolution and Mobovivo announce a strategic partnership to provide an outstanding interactive experience for sports television viewers.

Mobovivo will use Civolution’s SyncNow automatic content recognition (ACR) technology to trigger second screen content on tablets, smartphones and laptops, and to deliver immersive, interactive experiences to the viewer and user.

“We’re very excited to see our audio ACR solution selected as the sync technology of choice for Mobovivo,” said Alex Terpstra, CEO, Civolution. “Mobovivo already delivers compelling user interfaces for its branded applications, and the integration of our ACR technology to activate broadcast sync and content triggering within those interfaces will take the overall user experience to even greater heights.”
To learn more about this strategic partnership, read the article from Mediacaster.

More coverage at:
Reuters
Green Technology World
Virtual Strategy Magazine

Mobovivo at CES - Live Demo

2013-01-08T07:53:00.000-08:00

Attending CES? Want to see the coolest new thing?

Mobovivo believes that the TV remote should push your buttons.

Mobovivo is demonstrating the latest second screen social TV apps together with our strategic partner Civolution. Civolution and Mobovivo are collaborating on several TV programs from drama to sports.

Find out more at the CES conference: Venetian Hotel - Booth #70811.

Top 20 Thinker in Social TV and Second Screen

2013-01-07T09:04:00.001-08:00

Mobovivo CEO & Founder named a Top 20 Thinker in Social TV and Second Screen for 2012 by Appmarket.tv.

TREVOR DOERKSEN has been at the intersection of media and technology for 20 years and his graduate research into content repurposing has lead to a multi-million dollar research projects, a chapter in a widely published textbook, and the founding of Mobovivo. Mobovivo solutions enable broadcasters and producers to market and distribute TV and Films. The companies StayTuned Platform helps producers stay tuned to audiences to ensure they don't lose their audiences to email, Facebook and games.

Mobovivo at CES

2013-01-05T16:38:00.000-08:00

Mobovivo is going to be at the Consumer Electronics Show in Las Vegas. Trevor Doerksen, Mobovivo founder & CEO, will be joining some of the greatest leaders in second screen to talk about the biggest thing to happen to the TV experience.

http://www.2ndscreensummit.com/ces/trevor-doerksen-mobovivo/

http://www.cesweb.org/Conference-Program/Conference-Tracks.aspx

Degrassi Chat App Utilizes Mobovivo API

2013-01-05T16:37:00.002-08:00

Epitome Pictures recently launched the brand new Degrassi TV app using Mobovivo's celebrity-fan engagement API.

The app allows fans to interact with their favourite Degrassi characters, cast, crew and check-in to episodes. Viewers can also chat with fellow fans and share personalized autographed pictures of their favourite Degrassi stars!

“Degrassi fans want to engage with the cast of the show. The Degrassi Chat App is the remote to all things Degrassi online. With aggregated Twitter, Facebook, Tumblr, the app also rewards users with points for interacting with the content." says Epitome Pictures CEO and Degrassi Executive Producer, Stephen Stohn. “With Degrassi Chat, fans can share and customize high quality autographed photos of the cast even while watching the show."

The Degrassi Chat App is now available on iTunes! Check it out here!

Second screen for TV conference recap

2012-12-13T09:14:00.001-08:00

"TV shows compete with Angry Birds and Facebook for viewers attention during primetime," says Trevor Doerksen, CEO & Founder of Mobovivo at the 2nd Screen & TV conference in Montreal. "TV creators and networks must engage viewers on their tablets and smartphones to keep them from finding the remote control or losing viewers and advertisers to Wikipedia and Twitter for the evening." Trevor joined the conversation and revealed how Mobovivo is helping to keep audience's attention during broadcasts.

Learn more about Mobovivo's TV show companion platform here!

Mobovivo's conference presentation is online and available from the Second Screen conference web site.
Click here for the conference link
Click here for presentation link

Second Screen World Wide

2012-12-06T06:21:00.000-08:00

Mobovivo has been working on some exciting international projects.

Broadcasters everywhere realize the value of engaging viewers on second screens with brands and programming and our technology provides the media industry with a secure, adaptable platform that powers extraordinary brand and revenue growth.

Mobovivo’s web and video app platform integrated social media connectivity with new TV programs produced at Brazil’s Globo TV, one of the world’s largest TV networks. Globo TV launched the Suburbia telenovela with TV and print ads for the primetime show airing in late October. The ads featured a unique call to action for viewers to take photos with their smartphone cameras to unlock bonus materials for the show.

The Suburbia second screen experience was developed using Mobovivo’s StayTuned platform, an award winning second screen solution.

Read more about the project at Mediacaster Magazine.

Mobovivo Explores New Frontiers in Second Screen

2012-12-03T21:21:00.002-08:00

Indepth profile of Mobovivo, and interview with Alex Gault, vice president of product development and client services.

Mobovivo is pushing boundaries and exploring frontiers in the world of second screen. It has built a number of innovative second screen app experiences with a wide range of partners, from broadcasters to film distributors to content producers to celebrities.

Similar to Shazam’s “Shazam-able” ad spots, Mobovivo also launched an advertising campaign with Brazil’s Globo TV, the first of its kind for the company.

Mobovivo built an app for promotion of the new series “Suburbia,” which used instant recognition technology to spur viewers to engage with advertisements for the show using their smarpthones. The app used Mobovivo’s StayTuned platform, which interacts with programming in real-time.

Globo TV ran ads in both print and TV for the show, and asked users to capture pictures of the logo using a smartphone and then send the imagr in to gain access for additional promotional content and other media.

Gault said the campaign, which ran for three weeks, demonstrated that viewers are keen to use smartphones in interaction with the TV.

“We found we got an 80% response rate better on TV than on print,” he said.

Choose Interesting Campaign

2012-11-16T11:36:00.001-08:00

Mobovivo's web and app video platform is being used to bring movies distributed by Alliance Films to end users’ devices like iPads, smartphones, connected TVs, and computers.

The new campaign features consumer product packaging for beer, cereal and shampoo which are now labeled with redemption codes to allow free movie rentals online. The first of several planned branded campaign was launched to consumers with Grolsch Beer.

"Bringing technology to today’s top brands and content companies is exactly what the consumer is looking for on their iPads and iPhones. These devices give the media industry a secure, networked, customized, and adaptable platform for amazing growth ”
- Trevor Doerksen, Mobovivo Founder & CEO

Mobovivo Companion App for Globo TV Engages Primetime Audiences

2012-11-16T09:54:00.001-08:00

Globo TV, the second largest TV network in the world, recently launching a new drama, a Brazilian telenovela. The TV and print ads for the primetime show, Suburbia, started airing in late October. The show premiered with a 32% share and reported heavy social network activity.

Smartphone users that see the ads on TV or in the newspaper can use their smartphone camera to automatically unlock bonus content from the show by capturing and sharing images within the ads.

The Suburbia companion experience was developed using Mobovivo’s StayTuned Companion App Platform, an award winning second screen solution. The platform interacts with TV programming and advertising in real-time, syncing TV viewing to smartphones and tablets.

Four questions with: Mobovivo CEO and founder Trevor Doerksen

2012-11-16T09:52:00.000-08:00

Mobovivo CEO Trevor Doerksen is speaking at the Future of Television conference in NYC today. Digital Media Wire, the conference host, posted the following interview with Trevor in advance:

1. How do you define “television” in this multiplatform non-linear world?

Watching TV is no longer an experience dependent upon a single screen in the living room. Apps on smart phones and tablets –companion apps in particular –are transforming the way audiences engage with TV programming. Of course many people are doing catch-up TV and watching previous seasons of shows OTT, on computers and mobile devices –but what’s more significant is that so many people now routinely interact with content and socially on their mobile device in real time while watching shows on their TVs.

2. What online-only programs do you watch, and on what screen?

Whatever neat figure skating move my daughter finds on YouTube, viewed on one of three iPads in the house.

3. Which of these trends will be the most important, and what are you doing about it: second-screen experiences, dedicated program apps or over-the-top services?

Audiences will continue to be entertained by TV and movies. This trend is most important. The stories told on TV will continue to demand viewers’ and advertisers’ attention. As these stories expand to second screens, smartphones and tablets, they will most likely told by the same people that entertain us on the TV screen.

We are helping our customers, including top tier TV networks and producers, reach and stay tuned to audiences on second screens. Customers such as Sony, Globo TV, Alliance Films, Epitome Pictures and Entertainment One are using our services to connect with viewers while they are watching our customers’ TV shows. And if they are not watching one of our customer’s TV shows, our technology provides some sophisticated reminders and reasons to tune in.

4. Which of your projects or initiatives do you want everyone at Future of Television East to be aware of?

Mobovivo’s second screen platform is being deployed in four countries with amazing results for ads, sports, drama and comedy. Our customers’ strategic partners, such as Civolution, Dome Productions and 1K Studios, leverage Mobovivo technology to deliver the very best TV show companion apps in the market.

Recently, a marketing campaign integrated with national TV and newspaper advertising, using augmented reality technology for a new primetime show just launched by Globo TV, the second-largest TV network in the world, based in Brazil.

As well, we are currently building a dedicated second screen app for a new Sony-backed TV show. The app, based on the same technology that delivered Mark Cuban’s AXS TV second-screen experience, will be perfectly synced to the show when it launches in February. This second-screen experience will come with some very special surprises and will be truly industry-leading in terms of our approach to syncing, the end user experience, and the relationship between the first and second screens.