Adly, a startup that connects advertisers with celebrities willing to post promoted messages on social networks, recently raised $2 million in additional funding.

The new funding came from previous backer GRP Partners and new investor Siemer Ventures. Adly has now raised a total of $7.5 million.

The company also launched a new product this week. It’s the first thing you’ll see if you go to the Adly website — a button that says “Match Me Up!” which allows Adly to analyze a business’ existing content and followers, then find publishers who are a good match to “amplify” their content.

For example, when I signed in with my personal Twitter account, Adly said it found six celebrity publishers who, collectively, could increase my reach 61x and my engagement 31x. They include a blogger/entrepreneur with 103,000 followers, an analyst with 180,000 followers, and a podcaster with 199,000 followers. (I also tried to analyze TechCrunch’s account, but we have too many followers.) Who are these people? Well, you don’t actually get to find out until you actually start a campaign with Adly.

Walter Delph, who became Adly’s CEO a little more than a year ago, said this is part of his larger strategy. One of Adly’s big selling points is the fact that advertisers aren’t just getting access to a lot of eyeballs. By enlisting celebrity endorsers, they’re hopefully prompting lots of conversation and engagement, i.e. reach that’s “earned” rather than paid for. The company’s next step is building more tools to ensure that the conversation and engagement is happening.

To that end, Adly has been adding analytics to track the results of each campaign — the full reach of the message, the replies, the shares and the clicks. That dashboard, however, is really about looking back at a campaign (though customers get the data in real time, so they could adjust their spending accordingly). On the other hand, Delph said the celebrity matching tool is all about looking forward — it’s a way to get people started with Adly campaigns. He added that we can expect more features to come that take advantage of the company’s “reams and reams of data.”

By the way, even though Adly is known as a celebrity endorsement network, it’s actually broader than that. The company has relationships with 75,000 influencers, and Delph estimated that only about 2,000 of them are celebrities in the traditional sense — “By celebrity, what I mean is, if you walked down the street you would recognize them.” The other 73,000 aren’t at that level, but they have influence that’s valuable to advertisers (at least when it comes to certain topics).

Are the images in your Pinterest feed not quite manly enough for you? If you think the virtual pinboard site is a little too feminine, you’re not alone

In a recent Pew study of social media users, 25% of women said they used Pinterest, compared to a meager 5% of men.

Since Pinterest’s creation, a number of similar websites have popped up that offer pins in what they consider manlier topics. While the men who use these sites abandoned Pinterest because of what they saw as a lack of subjects they could relate to, a number of Pinterest’s power users are actually men.

If you look hard enough, you can find everything from power tools to men’s fashion on Pinterest. Some of the site’s most popular categories, like food and drink, also have broad appeal across genders. Read more...

Pandora has had a busy quarter. In March, the social radio company saw its long-time CEO Joe Kennedy abruptly step dow , leaving the board to scramble to find a replacement. On the bright side, Kennedy’s exit, while likely a result of stress, followed relatively good times for Pandora. And it’s continued to push forward since.

Pandora launched an ad-free version for Windows 8 in March, surpassed 200 million users (with over 140 million accessing Pandora via mobile) in April, then launched a “Premieres” station for U.S. users and deepened its Facebook integration with a new Timeline App.

Today, Pandora’s first quarter earnings reflected this flurry of activity, as the company saw GAAP total revenue increase 97 percent year-over-year to $83.9 million (with non-GAAP mobile revenue of $86.7 million), which outpaced mobile listener hour growth at 47 percent year over year. Meanwhile, total revenue came in at $125.5 million, representing 55 percent year-over-year growth and non-GAAP total revenue of $128.5 million.

What’s more, share of total U.S. Radio listening for Pandora grew to 7.33 percent in April — an increase from 5.86 percent in the same period last year.

This news followed a strong earnings report from Pandora for the fourth quarter as well, thanks chiefly to mobile revenue growth of 111 percent year-over-year (to $80.3 million), which caused the company’s stock to jump for joy.

Based on this performance, Wall Street expected the trend to (mostly) continue for Pandora in the first quarter, with forecasts pegging revenue at $123.9 million (on losses of $0.10 per share) for the quarter, compared to a loss of $0.09 per share for Q1 last year — and revenue of $123.5 in Q4. And so it did.

Of his company’s performance, Kennedy said:

Mobile listening hours and mobile ad revenue reached record highs, with growth in mobile ad revenue exceeding growth in mobile listening hours. During the quarter, we successfully implemented a mobile listening limit, enabling us to manage our content acquisition costs with minimal impact on listenership or revenue growth. Pandora’s subscriber base surpassed 2.5 million, adding more net new subscribers in the quarter than in all of fiscal 2013, giving Pandora the largest US streaming subscriber base of any music service.

It’s also interesting to note that Kennedy resigned after last quarter (as mentioned above), yet Pandora’s release today names him as Chairman and CEO. It seems either Pandora’s copy editors need more coffee or their communications team knows something we don’t. Perhaps Kennedy’s resignation (due, understandably, to heavy stress) was a bit more abrupt than intended and announced early. Although that’s not totally clear at this point.

All in all, it was a strong quarter for Pandora, with advertising revenue showing a 49 percent year-over-year increase to $105.1 million, with non-GAAP subscription and other revenue coming in at $23.4 million — a 114 percent year-over-year increase. Non-GAAP basic and diluted EPS were $0.10, right in line with Wall Street’s expectations, while the company ended the quarter with $75.4 million in cash, compared with $89 million after the prior quarter. (Cash used in operation activities came in at about $12.6 million.)

Some other notable metrics: Pandora’s total listener hours grew 35 percent to 4.18 billion for the first quarter, compared to 3.09 billion for the same quarter last year. According to Kennedy, this quarter Pandora’s mobile listening hours hit an all-time high, alongside significant growth of its subscriber base (which Kennedy claims above makes it the biggest in the U.S.)

As to guidance, non-GAAP revenue is expected to fall in the $155 million to $160 million range, while Pandora expects non-GAAP EPS to be in the range of -$0.02 and +$0.01.

After being acquired by Facebook, the mobile back-end service Parse has been busy integrating itself into the company, as well as launching new services like web hosting for developers.

The service has built tools to help developers focus on the front-end of their product, while handling all of the messy back-end things like cross-platform compatibility and testing. Naturally, Facebook integration is easier than ever for mobile developers thanks to the acquisition. Its been six years since Facebook’s Platform launched, and during a whiteboard session at its Menlo Park headquarters, the company discussed just how far its come.

Doug Purdy, Director of Product Management, and Mike Vernal of Facebook Platform led the discussion. Ilya Sukhar, who recently joined Facebook with Parse, sat in on the discussion as well.

Purdy set up the conversation about next steps by saying: “We’ve been thinking about how we can provide tools to developers to enable a more cross-platform world. We’re trying to create a platform that developers can build something that spans over devices and makes people the center. Regardless of the device that you or your friends are on, everyone can have a rich experience.”

Sukhar, co-founder of Parse, talked a bit about Parse’s beginnings and day four at Facebook:

If you think about applications broadly, there’s the front-end, and below the hood there’s a lot. The data side, how you sync it back to the server, the databases. None of these things bring value to the users or differentiate apps. Our SDKs make this dramatically easier for everyone.

I was originally building mobile apps myself. I was spending a lot of time building things over and over again, things that were quite hard and painful. It’s time that I could have spent on the actual user experience or the utility of my app. So I decided to build Parse. We’ve grown from one person to 24. Since day one, we’ve had 80K apps, 200M installed apps.

Generally, the community is very excited. All of our metrics are up and it’s been a really fun time.

It’s good news that things are going smoothly, and it’s clear that Facebook sees Parse as a huge part of its developer ecosystem push for the future. As far as new services, Sukhar says the team, which is still operating independently, speaks to developers about what should come next. One of the top features that gets requested is functionality around push notifications and offline mode.

The clear value for Facebook is that Parse’s platform could be the easiest way to urge developers to use Facebook ads. Once you get rid of the complexity of building out a backend for an app, you can pay attention to promoting your app more. Hopefully that promotion will come via Facebook, as Purdy mentioned comScore’s findings that the site is the top way to discover new apps.

On whether less backend worries will lead to more promotion, Sukhar said: “This is something we’ve heard: ‘Parse has done well for me to get things out to market, but now I need users.’ We don’t have anything specific to announce today, but it’s clear that Facebook has the solution.”

Around the world, the seasons are changing. In some parts of the world it's getting colder, while for many of us, summer has officially arrived. With the change of the seasons comes a host of other changes: a move to a new place, a vacation away from home or perhaps a landmark life event like a graduation

To celebrate the changes that accompany this time of the year, this week the theme of the Mashable Photo Challenge is change. The pictures selected by our guest curator, McKenna Ewen, each capture a different aspect of change

Whether it's the change of the sky in an approaching storm or the transformation of a street from sidewalk to art exhibit, these stunning images show changes both subtle and dramatic Read more...

Chicken and waffles for breakfast, Seth Rogan and Katherine Heigl as a couple in Knocked Up, Snoop Lion and Miley Cyrus teaming up for a reggae song: some things shouldn't work — yet, they totally do. For our vine challenge, we want you to create a vine that captures an unexpected pair.

Vine users are really pushing the creative envelope with their creations. Now, it's your turn!

Think of two things that you wouldn't normally associate, yet somehow work together — such as unusual animal friendships or Lady Gaga and Tony Bennett singing a duet. Your pair could be anything from household items to an unexpected love story. Read more...

Remember how over a year ago, everyone was all excited about the forthcoming Pinterest API? CEO Ben Silbermann even teased its release in a March 2012 email to Pinterest users detailing a Terms of Service change. And API documentation even once popped up on the site, only later to lead to a 404? Well, don’t get all excited again, but the API documentation has returned…um, sorta.*

This week, when Pinterest announced support for more pin types (product, recipe, and movie pins) as well as a new Pin It button that works in mobile apps, it also launched a developer site at developers.pinterest.com. The company says the site will be the home to some of the existing documentation and resources that had previously lived on the Pinterest Business site, as well as the new information on the pins and the mobile Pin It button.

“Over time, as more tools become available to third parties, we will continue to post resources on this site,” a Pinterest spokesperson says.

New tools like that long-awaited API, perhaps?

Though not directly linked on the site itself, an easy guess at the URL structure led to this –  http://developers.pinterest.com/api/ - a section which contains some half-written (if that) documentation about the Pinterest API. Details are limited, but the site speaks of a restful, JSON API and offers a couple of sections with very little additional info. (See screenshot below).

Previously, the company had been asking developers interested in an API to fill out the form here to “be one of the first to know when it’s ready.” However, several very interested developers tell us that they have yet to hear from Pinterest about the API or even the new Developer site itself, in fact.

* Of course, after asking Pinterest about this page, it disappeared. (The API page now redirects to the main Developers site). Sorry you can’t see it for yourself.

“We are still working on finishing up this page. It is currently not linked to from anywhere else on the site,” the spokesperson says. “We’re still working on some kinks and want to make all of the content and what’s available is great before releasing.”

This isn’t the first time API docs appeared on Pinterest’s homepage before disappearing, so this appearance alone doesn’t guarantee a timeframe for its arrival. But it’s promising.

Plus, Pinterest’s recent launch of richer pins and mobile buttons shows that the company is now moving forward with its plans to turn Pinterest into a platform. And an API is a necessary part of that longer-term goal, in order to enable developers to build rich, third-party apps on top of Pinterest’s service.

Twitter today made the latest push in its bid to cozy up to Madison Avenue and the world of big-budget advertising, by tapping more into the kind of mainstream mediums where advertisers like to spend their money. Today the big focus is TV and your living room. In New York, the company announced Twitter Amplify, a way of bringing real-time video into the site, with initial partners including the broadcasters BBC America, FOX, Fuse and The Weather Channel. And it also announced TV ad targeting, one of the first fruits of the company’s acquisition of BlueFin Labs.

Twitter ad targeting works like this: an advertiser or media buyer uses a special dashboard that Twitter has created for the service, which lets a brand monitor when an ad has aired on TV. Through this, the campaign manager can then send out Promoted Tweets that coordinate with them. They synchronise, Twitter says, using “video fingerprinting technology to automatically detect when and where a brand’s commercials are running on TV, without requiring that advertiser to do any manual tracking or upload media plan details,” Michael Fleischman, one of the co-founders of BlueFin Labs, and now a product manager for Twitter, notes in a blog post.

Through this, the advertiser is able to measure how socially responsive people are to the TV campaigns and vice versa. Using Twitter handles and hashtags on the TV ads will be how those advertisers shuttle people to the social network.

Twitter says it will be able to determine where and when an ad ran on TV, as well as track those who have subsequently tweeted about the ad and the TV program that it ran against. “We believe a user engaged enough with a TV show to tweet about it very likely saw the commercials as well,” the company notes on its blog.

The company is banking on a crucial stat as the leap of faith that this will all work: it says 64 percent of mobile-centric users on Twitter use it in front of the TV at home.

For now Twitter’s targeting service will be available only in the U.S.

Broadcasting clips

Meanwhile, the instream broadcasting clips that are part of Twitter Amplify, starting with BBC America, FOX, Fuse and The Weather Channel, will be very closely tied to ads and video directly on the platform. This is something that Twitter has already been doing with partnerships with, for example, the NBA, where a video also features a link to an ad:

What’s interesting is that it looks like Twitter will be limiting use of this new kind of Twitter card to paying users, with Glenn Brown, director of promoted content and sponsorships, noting that they will be “powered by Promoted Tweets.” The idea appears to be that rather than replacing the TV experience (not yet at least!) these in-stream videos will be used as “spectacular, timely content that rounds out their TV experience or reminds them to tune in.” In other words, ways of getting people to the TV with teaser clips rather than simply offering them a way of seeing what they want on Twitter and cutting out the tube altogether.

Speaking at the New York event, CEO Dick Costolo talked about how the company has made advertising a more “frictionless” experience because of its emphasis of real-time updates. It’s clear that adding more broadcasting-like experiences into Twitter will further that concept.

The company during its event also threw in some fun ad-land perks: a Q&A session with Glee actress Jane Lynch and a Tweeting vending machine churning out swag.

Twitter has been making increasingly strong moves this year to get its platform to be more ad-friendly (and revenue-friendly). That kicked off in February with the launch of an advertising API so that larger advertisers can better manage their campaigns on Twitter; an improved advertising analytics dashboard; and Google AdWords-style keyword targeting (TC coverage here, here and here). Just earlier this week the company also unveiled the official launch of Lead Generation Cards, something Twitter had been testing for a while already, which lets advertisers include actions like requests for more information that users can get automatically by clicking a button in an advertising tweet. (You can see how this last one also sets the stage for Twitter making the leap into commerce, with one-click purchasing.)

While Twitter has not provided any official public guidance on how much it expects to make in advertising this year or in the future, there has been a lot of speculation about the number because many expect Twitter to go public, with a likely date in late 2013 or 2014, according to observers. A report from eMarketer in March noted that it was raising forecasts for the company to $583 million in 2013 and $950 million in ad sales in 2014, 60% coming from mobile.

The stats that Twitter’s president of global revenue, Adam Bain, provided last year shows just how much the company has grown over the last year. Bain noted at the time that Twitter had 140M+ active users; now that figure is estimated to be closer to 300 million.

Bain also had noted that 55% of users access Twitter on mobile, with 40% growth quarter over quarter, and that among Twitter’s active users, only some 60% actually tweet, but all of them “listen.” And in a sign that Twitter was always going to figure out a better way of leveraging ads on the platform, even a year ago, some 79% of people on the site were already following brands.

More to come.

Image: Jim Prosser

Paper by FiftyThree is one of the most beautiful digital products on the market today.

The immersive drawing app for tablets has won Apple’s Design Award, a Crunchie, and was most recently honored at Time Inc.’s 10 NYC Startups To Watch party. So how do you build on that kind of success?

Well, according to the founders, Paper is but the first product in a series of creative tools. The team is thinking pretty seriously about what comes next, and it seems as though a stylus is where things are headed.

“The human hand has evolved to use tools,” said co-founder Georg Petchnigg. “You have wrists to do fine-detailed work, so the idea of a stylus is really interesting to us. It’s something that we’re thinking about because we want to deliver the best creation experience on tablets, so a stylus is right at the forefront of that.”

Currently, FiftyThree recommends customers on its website buy a stylus, linking to an Amazon stylus page as well as promoting the Pogo Connect.

But new products aren’t the only concern at FiftyThree. The team is also constantly thinking about how to reach a broader audience. As co-founder Julian Walker put it, “everyone out there is creative.”

That said, the company recently launched a new stream of content called Made With Paper, to help users get inspiration from other works created in the app. This is just a first step in building out more social, community-based features that will not only attract new users but keep loyal ones engaged.

The directions were simple: Illustrate your "best day ever." Sabrina Brady of Wisconsin's Sparta High School combined Google's logo with a memorable and moving six-frame story.

This is Google's fourth year running the Doodle 4 Google competition. K-12 students from across the United States submitted artwork between January 14 and March 22. Google selected finalists from each state and asked Google users to vote for a winner from those finalists. You can view all the state finalists here.

Along with each doodle, the young artists submitted brief descriptions of their best days. Brady captioned hers, "When I was 10 years old, my dad came home from war. This was my best day ever." Read more...