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Nonprofit communications audit case study: New Language Solutions

Marlene Oliveira — Tue, 19 May 2026 14:31:50 +0000

If you’re wondering what a nonprofit communications audit can look like in practice, this case study offers a behind-the-scenes view. It’s the story of how New Language Solutions undertook an audit to assess existing communications channels, gather stakeholder insights, and identify strengths, gaps, and opportunities to improve alignment, capacity, and impact. Why the time was […]

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Before you ask AI to write it: a better way past the blank page

Marlene Oliveira — Thu, 23 Apr 2026 13:18:34 +0000

Generative AI promised to make content creation faster and easier, but the nonprofit communicators I know are finding that the results create more work, not less. AI-generated drafts often miss your organization’s voice, overlook audience nuance, and produce generic copy that takes too much time to fix. Are you looking for a better approach to […]

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Beyond the logo: building a nonprofit brand your team can actually use

Marlene Oliveira — Wed, 25 Mar 2026 15:49:36 +0000

What makes a nonprofit brand useful? I strongly believe in the power of branding to support marcom delivery and regularly advocate for starting with brand strategy. For those who struggle with it, I’ve even suggested a reframe to thinking about your nonprofit’s brand as a creative catalyst. However, I’m aware that a reframe can only work […]

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What to look for in a nonprofit communications consultant (before you hire)

Marlene Oliveira — Wed, 28 Jan 2026 15:22:08 +0000

Are you looking for external communications guidance from a consultant? Budget will always matter, but “lowest fee” is unlikely to lead you to the best partner. So, what should you look for in a nonprofit communications consultant instead? In this post, I recommend three criteria that help you evaluate whether a consultant will deliver strategic, […]

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Brand messaging platforms for nonprofit organizations

Marlene Oliveira — Fri, 28 Nov 2025 16:26:46 +0000

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Is your nonprofit suffering from a case of messaging drift?

Marlene Oliveira — Tue, 25 Nov 2025 15:14:43 +0000

You’re a busy nonprofit communicator, successfully creating content for your organization, but something feels off. You’re publishing consistently and staying visible, but you have nagging doubts about the topics you’re showcasing or the stories you’re telling. Your messages sound fine in isolation, but together, they’re starting to feel disconnected. If what I’ve described sounds familiar, […]

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Why strategy comes first in nonprofit communications

Marlene Oliveira — Wed, 24 Sep 2025 13:40:43 +0000

“We need to put more order into our communications. To increase the impact of our comms, we need everything working together: channels complementing each other, and clarity on roles and responsibilities.” The executive director of a nonprofit organization recently shared this statement with me as we prepared for a communications audit. It’s a familiar frustration […]

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Revisiting your nonprofit’s website content strategy: Q&A with Markus Stadelmann-Elder

Marlene Oliveira — Mon, 09 Jun 2025 14:50:22 +0000

How old is your nonprofit organization’s website content strategy? When should you revisit it? For Markus Stadelmann-Elder, the right interval was five years. I’ve collaborated with Markus in so many ways over the years that I’m sure I’ve lost track of some. Markus is the Director of Communications at Maytree, an organization addressing poverty through […]

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From partial revamp to brand new site: website content Q&A with Susan Haldane

Marlene Oliveira — Mon, 12 May 2025 14:55:03 +0000

In early 2024, I started working with Susan Haldane at Threads of Life to update specific sections of the nonprofit’s website. We developed a website content strategy for the programs and services section, but after sharing the strategy internally, the organization’s leadership team decided to build a completely new site. We then expanded the strategy, […]

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Annual report as a podcast: Q&A with Equality Fund’s Sarah Matsushita

Marlene Oliveira — Tue, 15 Apr 2025 15:23:46 +0000

Have you ever struggled with the right format for your nonprofit’s annual report? A printed document, a PDF posted on your website, a fully interactive microsite… What about a podcast series? Earlier this year, my friend and colleague in the nonprofit communications space Angela DeBurger shared the Equality Fund’s podcast series, Moonshot: Making the Equality […]

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