tag:blogger.com,1999:blog-53388889034958388452024-12-18T22:26:07.274-05:00Uncovering the latest tricks and tools to help small businesses thrive. <br> "What would you try if you could not fail?"Carmina Pérezhttp://www.blogger.com/profile/15831004371644330605noreply@blogger.comBlogger99125tag:blogger.com,1999:blog-5338888903495838845.post-11718280358547282882010-04-26T14:46:00.000-04:002010-04-26T14:46:36.429-04:00

Last week was the 140 Characters Conference on Twitter which I wasn't able to attend, however I did catch big chunks of it live on Ustream.com. In keeping with Twitter's concept of brevity, the 2-day event played host to an ongoing string of Twitterers, some more well-known than others, who had up to ten minutes to tell their story (see schedule here). We heard from celebrities like Ivanka Trump

Carmina Pérezhttp://www.blogger.com/profile/15831004371644330605noreply@blogger.com5tag:blogger.com,1999:blog-5338888903495838845.post-47581899431830476572009-09-10T13:45:00.010-04:002009-09-11T14:24:58.620-04:00

Don't you love it when things sometimes work out? I'm very proud to say that even though I'm not that skilled in IT, I was able to upgrade my desktop's RAM - ALL BY MYSELF. Yes, you heard it right. Little 'ole me took out the scary-looking old memory modules and inserted the scary-looking new ones. But I have to make one admission: although I did do it alone, I had the help of a video tutorial

Carmina Pérezhttp://www.blogger.com/profile/15831004371644330605noreply@blogger.com0tag:blogger.com,1999:blog-5338888903495838845.post-74892181370272336982009-08-04T12:24:00.012-04:002009-08-07T15:51:27.380-04:00

Ah the pleasures of summer...shorts and tank tops, free outdoor concerts, bare feet on dewy grass, lemonade, ice cream and...sales! In August we usually see retailers make their big push for "back to school", but what's different this year is their use of social media in addition to traditional print, TV and online advertising campaigns. Mo Krochmal, journalism professor at Hofstra

Carmina Pérezhttp://www.blogger.com/profile/15831004371644330605noreply@blogger.com3tag:blogger.com,1999:blog-5338888903495838845.post-13319918300728314502009-06-03T23:54:00.011-04:002009-06-04T02:11:22.713-04:00

Internet Week is in full swing here in New York this week. There's tons of great events going on, including today's excellent panel on the Future of Media at NYU. Jack Dorsey, Co-founder and Chairman of Twitter (that's him in the suit in the right), was the first to be asked about whether its success is sustainable.Jack: "Twitter is a success when people use it as a utility, a part of

Carmina Pérezhttp://www.blogger.com/profile/15831004371644330605noreply@blogger.com1tag:blogger.com,1999:blog-5338888903495838845.post-7470257747624018292009-05-27T16:30:00.002-04:002009-05-27T16:41:59.210-04:00

I've talked about the power of online videos before (see "Related Posts" below) and I recently put my money where my mouth is by creating a video for El Museo del Barrio, a museum dedicated to fostering Latin American art. Artists Ruben and Isabel Toledo (he's a talented illustrator and she's designed dresses for the First Lady) offered to teach a class of 10th graders how to paint portraits, and

Carmina Pérezhttp://www.blogger.com/profile/15831004371644330605noreply@blogger.com1tag:blogger.com,1999:blog-5338888903495838845.post-61981354630286249452009-03-18T13:44:00.004-04:002009-03-19T11:08:29.128-04:00

The Fashion Institute of Technology was buzzing earlier this month when about 100 ladies from the Women's Jewelry Association gathered there for their annual "Women in the Know" Conference. Jane Seymour was the keynote speaker, looking as gorgeous as ever. She was promoting her new Open Hearts collection for Kay Jewelers, but if she could bottle whatever it is she's doing to look so good she'd

Carmina Pérezhttp://www.blogger.com/profile/15831004371644330605noreply@blogger.com0tag:blogger.com,1999:blog-5338888903495838845.post-4331908466745311622009-03-10T01:00:00.001-04:002009-03-10T01:08:31.318-04:00

I'm a huge photography buff. With all the running around I do it's hard to make time to notice the little things, but when I'm confronted with a powerful image, it almost demands that I stop and take a moment to contemplate it for a while, and when I do it brings my mind down from 100 mph to maybe 20. Like taking a relaxing bath. In real life it's impolite to stare at someone, but pictures want

Carmina Pérezhttp://www.blogger.com/profile/15831004371644330605noreply@blogger.com1tag:blogger.com,1999:blog-5338888903495838845.post-77719908742252530952009-02-13T19:56:00.005-05:002009-02-13T20:56:32.861-05:00

What makes New York City such a creative place to be these days is people extending their online social networks into the offline world. I've never seen so much enthusiasm in the air. Whether it's through Meetup, where so many groups are thriving, or through events like Social Media Week, which was conceived a short 3 weeks ago by Toby Daniels and has turned out to be phenomenal.The first panel

Carmina Pérezhttp://www.blogger.com/profile/15831004371644330605noreply@blogger.com1tag:blogger.com,1999:blog-5338888903495838845.post-45940796517089772952009-02-02T19:40:00.002-05:002009-02-15T11:54:27.350-05:00

I received a great comment from one of my readers in response to my last post on blogging more often, and it had so many useful tips I decided it would be better viewed as a post than as a comment, so here it is...Great topic, Carmina. I suppose I'm on one extreme of the spectrum; I've made the time to publish 3-5 articles a day while working a full-time job, but at the sacrifice of sleep! Most

Carmina Pérezhttp://www.blogger.com/profile/15831004371644330605noreply@blogger.com0tag:blogger.com,1999:blog-5338888903495838845.post-87194881402941213192009-01-15T10:58:00.002-05:002009-01-16T14:22:19.909-05:00

Do you wish you could "up" your blogging frequency? Unfortunately writing daily is not an easy habit to put in place for many of us (including, ah-hem, yours truly). “How do I find the time?” is the main complaint I hear from people that attend my blogging workshops.My client, Moira Collins, seems to have figured it out. She publishes a post every other day on her blog, Kiddie Star Signs. She

Carmina Pérezhttp://www.blogger.com/profile/15831004371644330605noreply@blogger.com2tag:blogger.com,1999:blog-5338888903495838845.post-68011684797440271492009-01-02T16:01:00.004-05:002009-01-04T23:46:04.153-05:00

For Christmas I traveled south of the border, to Bogotá, Colombia. This Central American city has become quite Americanized -- Dunkin' Donuts and TGI Friday's have set up shop, and in the malls, Zara, Louis Vuitton and Paul &amp; Shark share space with local retailers (click here to see all the photos I took).I was there to visit my good friend Claudia, whom I've known since the mid 80's when I

Carmina Pérezhttp://www.blogger.com/profile/15831004371644330605noreply@blogger.com1tag:blogger.com,1999:blog-5338888903495838845.post-12205897311785830332008-12-18T13:30:00.000-05:002008-12-18T13:47:37.173-05:00

Well another year is coming to an end, a year of hard work, scary decisions, exciting surprises and countless g-r-o-w-t-h opportunities (in more ways than one!) which makes it a great time to take stock of our businesses, see what worked (accomplishments!) and what didn't (lessons learned!), and map out a marketing plan for 2009 (let's dust off those business resolutions &amp; wishlists!).This

Carmina Pérezhttp://www.blogger.com/profile/15831004371644330605noreply@blogger.com2tag:blogger.com,1999:blog-5338888903495838845.post-46741689508829978242008-12-05T00:37:00.004-05:002009-02-04T11:33:15.056-05:00

Nothing like throwing a party to get into the holiday spirit! That's why I decided to throw my 2nd annual Mogulette Mixer early in the month this year, and had a terrific time with a most talented group of businesswomen.Luckily my mom was visiting and she helped me put up the Christmas decorations (thanks Mom! I copied the idea for the cute tree on the left from this month's Domino magazine). The

Carmina Pérezhttp://www.blogger.com/profile/15831004371644330605noreply@blogger.com3tag:blogger.com,1999:blog-5338888903495838845.post-36558539687283928592008-11-24T16:00:00.002-05:002008-11-24T16:21:48.072-05:00

Entrepreneurs from all over the tri-state area gathered in droves at the NY Xpo For Business 2008 last week, held at the cavernous Jacob Javitz Convention Center. WCBS sponsored the Working Women's Business luncheon at midday and had media mogul Cathie Black as a keynote speaker (I snagged a picture with her at the end, see below...apologies for my cellphone camera's fuzzy resolution). Ms Black,

Carmina Pérezhttp://www.blogger.com/profile/15831004371644330605noreply@blogger.com2tag:blogger.com,1999:blog-5338888903495838845.post-88555642261634953392008-11-21T17:00:00.001-05:002008-11-24T16:25:49.203-05:00

I attended a Town Hall Meeting for Yahoo Groups this week and was so impressed with one of the stories I heard I had to immediately start writing about it. There is a woman that calls herself FlyLady who has over half a million -- yes 500,000+ -- members in her Yahoo group. Now that's pretty astounding. Yahoo was impressed too, and they even sponsored an event just for her members to celebrate

Carmina Pérezhttp://www.blogger.com/profile/15831004371644330605noreply@blogger.com0tag:blogger.com,1999:blog-5338888903495838845.post-16822658730124095562008-11-17T01:30:00.006-05:002008-11-21T17:16:15.146-05:00

I love Blogger and how much easier it is to add widgets and gadgets to it than Wordpress, but one big gripe I have is that it doesn't allow you to add pages, which I've been wanting to do for a while. Luckily I found a way around this problem, well two ways actually, which I will share with you.For both options there's 2 steps:1) create the page, and2) put a link for it on the sidebar.The first

Carmina Pérezhttp://www.blogger.com/profile/15831004371644330605noreply@blogger.com11tag:blogger.com,1999:blog-5338888903495838845.post-18573051654811588562008-10-30T23:30:00.002-04:002008-10-31T01:19:03.559-04:00

So I'm groovin' to the funky latin beat of Los Hombres Calientes, Vol. 2 in the background (music to blog by) and ready to keep yaking about yesterday's EconWomen Conference. Where did I leave off? Oh right. Wenda Harris Millard. Co-CEO of Martha Stewart. She had a lot to say about ad networks (similar to Adsense, ad networks allow publishers to make money by placing ads on their sites). The

Carmina Pérezhttp://www.blogger.com/profile/15831004371644330605noreply@blogger.com4tag:blogger.com,1999:blog-5338888903495838845.post-90889214032886698302008-10-29T12:40:00.002-04:002008-10-30T01:02:24.267-04:00

It's 1:30pm and I haven't had lunch so I'm trying to make a healthy choice from the sumptuous array of sweets at the EconWomen Conference, where a who's who of women in media are converging for an afternoon of kick-ass panels. I opt for the fruits and nuts but also sneak in a few of the checkered shortbread cookies, and settle in my seat.Wenda Harris Millard, Co-Ceo of Martha Stewart Omnimedia,

Carmina Pérezhttp://www.blogger.com/profile/15831004371644330605noreply@blogger.com1tag:blogger.com,1999:blog-5338888903495838845.post-20820708306556981532008-10-13T19:30:00.003-04:002008-10-13T20:06:06.882-04:00

I recently had the opportunity to speak to Shoba Purushothaman, the CEO of The NewsMarket, a site makes video press releases available to news organizations as well as bloggers to download for free. So say you're writing a post about Chrome, the new Google browser. To give your story a little more depth you could add the video press release to your piece for your readers to click on. This makes

Carmina Pérezhttp://www.blogger.com/profile/15831004371644330605noreply@blogger.com0tag:blogger.com,1999:blog-5338888903495838845.post-29176222110458323052008-09-22T12:00:00.001-04:002008-09-22T12:29:54.743-04:00

Yikes, what a mess! The havoc in the stock and financial markets made it really challenging to stay focused on my work last week. I spent 14 years of my life at Lehman Bros., so it's not only the pain of seeing the place I called "home" crumble after such a long and rich history, but through the years I also accumulated company stock, which is now, well... worthless. Ouch. Big ouch. Just the

Carmina Pérezhttp://www.blogger.com/profile/15831004371644330605noreply@blogger.com1tag:blogger.com,1999:blog-5338888903495838845.post-20107094307000120522008-09-10T07:07:00.018-04:002008-09-11T11:35:43.211-04:00

I recently met Tom Schlobohm at Digital Wednesdays, a weekly gathering for media professionals at an outdoor lounge called ONO that's in Manhattan's still trendy meatpacking district but feels more like being in South Beach. After chatting for a little bit he started telling me about the house he was looking to buy with 3 friends near the beach in San Diego so he could live there one or two weeks

Carmina Pérezhttp://www.blogger.com/profile/15831004371644330605noreply@blogger.com1tag:blogger.com,1999:blog-5338888903495838845.post-88546466046261324592008-08-30T20:30:00.002-04:002008-08-30T23:15:47.142-04:00

It's never been a better time to start a blog. No matter what field you're in, blogs are increasingly opening doors for publishers and getting us R-E-S-P-E-C-T, as Aretha would say. My friend and fellow blogger, Sharon Toomer, attended the Democratic National Convention along with two of her writers in an all-expense paid trip, truly a dream come true for her, all because of her blog,

Carmina Pérezhttp://www.blogger.com/profile/15831004371644330605noreply@blogger.com3tag:blogger.com,1999:blog-5338888903495838845.post-45795126633387591342008-08-09T17:59:00.001-04:002008-08-09T22:49:44.432-04:00

By the time I got to my first session at Social Media Camp, the one-day event at Sun Microsystems on Thursday, Joshua Mack, VP of Network for Outside.in was wrapping up his schpeel on "place blogging", a term I had never heard before (other cool lingo I picked up that day: failwhale - what you get when the Twitter server is busy...). Their software allows you to enter a zip code and track blog

Carmina Pérezhttp://www.blogger.com/profile/15831004371644330605noreply@blogger.com5tag:blogger.com,1999:blog-5338888903495838845.post-29196291719974196012008-08-04T10:17:00.006-04:002008-08-05T14:41:10.159-04:00

When Sheryl Azaroff launched her website two years ago she made a lot of mistakes. She started out on a different direction than where is is today and hired the wrong developer. But in the last year things have come together. "You have an idea in your head about how you want things but what you set out to do and what you actually do end up being different. However, you find out the information

Carmina Pérezhttp://www.blogger.com/profile/15831004371644330605noreply@blogger.com0tag:blogger.com,1999:blog-5338888903495838845.post-7090512110903445442008-07-24T15:01:00.000-04:002008-07-24T15:50:34.822-04:00

This week I gave my very first two-part workshop on blogging and it was a resounding success. The class got so excited about setting up their blogs everyone had given it a go by the time the second session rolled around.One story I shared with them was how I started my Mogulette blog a year and a half ago. I met a woman who was having a lot of difficulty finding a job in her industry so she

Carmina Pérezhttp://www.blogger.com/profile/15831004371644330605noreply@blogger.com3