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	<title>Moms Online Business Coach</title>
	
	<link>http://moms-business-coach.com</link>
	<description>Online Business Marketing- Putting All The Pieces Together Simplified</description>
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		<itunes:subtitle>Online Business Marketing- Putting All The Pieces Together Simplified</itunes:subtitle>
		<itunes:summary>Online Business Marketing- Putting All The Pieces Together Simplified</itunes:summary>
		<itunes:author>Moms Business Coach</itunes:author>
		
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			<itunes:email>kjbarnold@gmail.com</itunes:email>
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			<title>Moms Online Business Coach</title>
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		<title>Three Ways to Build a Successful Membership Site</title>
		<link>http://feedproxy.google.com/~r/MomsBusinessCoach/~3/HhEFxXp4IqY/</link>
		<comments>http://moms-business-coach.com/online-business-strategies/build-a-successful-membership-site/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 12:53:10 +0000</pubDate>
		<dc:creator>Moms Business Coach</dc:creator>
				<category><![CDATA[Online Business Ecommerce]]></category>
		<category><![CDATA[Online Business Strategies]]></category>

		<guid isPermaLink="false">http://moms-business-coach.com/?p=1187</guid>
		<description><![CDATA[I have been nose deep in building membership areas for the last few months and getting to examine the ins, outs, pros and cons of various membership platforms.
Membership sites are built by providing access to specific information that consumers are in need of.   The function of membership sites offers a wide variety, I still remember [...]<p>Post from: <a href="http://moms-business-coach.com/blog">Online Business Marketing For Home Based Businesses</a><br/><br/><a href="http://moms-business-coach.com/online-business-strategies/build-a-successful-membership-site/">Three Ways to Build a Successful Membership Site</a></p>
]]></description>
			<content:encoded><![CDATA[<p>I have been nose deep in building membership areas for the last few months and getting to examine the ins, outs, pros and cons of various membership platforms.</p>
<p>Membership sites are built by providing access to specific information that consumers are in need of.   The function of membership sites offers a wide variety, I still remember the good ole &#8220;CD of the month&#8221; membership club that I was part of in High School and now I&#8217;m part of an online community focused purely on the creation and running of membership sites as well as other monthly fee based forums.</p>
<p>When I first started online I focused purely on &#8220;free membership areas and forums&#8221; but soon realized after joining my first &#8220;Elite&#8221; paid forum that the quality of members- that&#8217;s regular, helpful and &#8220;masterminding&#8221; members in a paid membership area, was well worth the small monthly fee because it provided so much more value. Many free forums and membership areas lack the commitment of participation and you never know who to trust or or who is just trying to scam the system.</p>
<p>I&#8217;ve also learned the value of providing a membership area to customers and clients, this is truly how so many people earn &#8220;passive&#8221; income  online. Just think of the math- if you can provide ongoing value to your customers or clients and charge a small (or large depending on what you are offering them) month after month that number will continue to grow.</p>
<p>Successful sites provide convenient, sought-after information in an accessible manner. Content is king, and finding and distributing much-needed content on your site will make it both successful and profitable.</p>
<p>To bring potential subscribers into your membership site, focus on their needs. Information consumers have a need for useful content on their topic of choice, a need to know the newest information, and a need for a sense of belonging. By meeting each of these needs, and demonstrating how you plan to do so in your sales letter, you are on your way to increasing your membership.</p>
<p>First, you’ll need to consider which topics are profitable. What content is highly in demand at the moment? What do people need information about? What do people want to know how to do? If you are answering a frequently asked question, you just may have the right topic for your membership site. Spend some time on forums, and notice what questions pop up repeatedly. Find answers to those questions. Find products that teach skills people want to know. Market to this need for useful content, and you’ve got a great start!</p>
<p>Next, consider that some potential subscribers may already know the information you found in your above search. Each market will have subscribers with basic, intermediate, and advanced knowledge – you want to sell your memberships to all three types. Research the newest, hottest information on your topic of choice. Did a new method of organizing widgets just hit the media? Be sure you have updates on this information for your widgets membership site. Provide your members with hot new products and information, to ensure they keep coming back for more.</p>
<p>Last, cater to your members need to belong to a group. Potential subscribers, like most people, want be part of successful groups of like-minded people. Market your site as just the group they want to join. Check in with your members often through forums and email newsletters, and be sure that new members know they can ask you for help if needed. Provide a sense of community, and pride in that community. This will help ensure that your new subscribers become steady subscribers.</p>
<p>When building your membership site, focus on profitable topics. Be sure to include new, up to date information for subscribers with an intermediate to advanced knowledge of your topic. Work hard to build a community of like-minded individuals. This will ensure your continued success in your site-building efforts.</p>
<p>For more information on how you can set up your own membership site, here is where I learn about creating, building, and running membership sites  <a style="color: #0000cd;" href="http://www.membershipacademy.com/affiliates/jrox.php?uid=4094_1_aaid_1">Membership Academy</a>.  It&#8217;s an amazing group of people that have experience across many membership platforms and are beyond helpful. At Membership Academy there are comparisons, reviews, forums and videos on membership software and payment systems. You can also discover how to start-up and run your own profitable membership site and there is an amazing number of video tutorials to help you along.</p>
<p><img src="http://www.membershipacademy.com/affiliates/image.php?aaid=1&amp;mid=12222" border="0" alt="" width="1" height="1" />
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<p>Post from: <a href="http://moms-business-coach.com/blog">Online Business Marketing For Home Based Businesses</a><br/><br/><a href="http://moms-business-coach.com/online-business-strategies/build-a-successful-membership-site/">Three Ways to Build a Successful Membership Site</a></p>
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		<title>Twitter Secret: Related Tweets Plugin</title>
		<link>http://feedproxy.google.com/~r/MomsBusinessCoach/~3/KA39pvjXpf4/</link>
		<comments>http://moms-business-coach.com/business-startup/related-tweet-plugin/#comments</comments>
		<pubDate>Sat, 10 Oct 2009 15:15:37 +0000</pubDate>
		<dc:creator>Moms Business Coach</dc:creator>
				<category><![CDATA[Getting Started]]></category>
		<category><![CDATA[Online Business Blogging]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Wordpress]]></category>

		<guid isPermaLink="false">http://moms-business-coach.com/?p=1180</guid>
		<description><![CDATA[Twitter is one of my favorite online tools. I&#8217;ve made valuable (both personal and financial) relationships on Twitter. I tweet from my desktop, my laptop, my phone and it is one of the #1 traffic sources to my blog.
But let&#8217;s face it.. those 140 characters can be distracting and time consuming. There are great tools, [...]<p>Post from: <a href="http://moms-business-coach.com/blog">Online Business Marketing For Home Based Businesses</a><br/><br/><a href="http://moms-business-coach.com/business-startup/related-tweet-plugin/">Twitter Secret: Related Tweets Plugin</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Twitter is one of my favorite online tools. I&#8217;ve made valuable (both personal and financial) relationships on Twitter. I tweet from my desktop, my laptop, my phone and it is one of the #1 traffic sources to my blog.</p>
<p>But let&#8217;s face it.. those 140 characters can be distracting and time consuming. There are great tools, like <a href="http://tweetdeck.com/beta/">TweetDeck</a>, or <a href="http://hootsuite.com/">Hootsuite</a> to help you manage your tweets but you have to enter those 140 characters and push send.</p>
<p>Here is a little tool that I found to help me manage my tweets while I&#8217;ve been neck deep in work&#8230; so that my Twitter stream doesn&#8217;t dribble away without me <img src='http://moms-business-coach.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>It&#8217;s a free wordpress plugin called <a href="http://www.blogtrafficexchange.com/related-tweets/">Related Tweets</a> by the Blog Traffic Exchange. I love it!</p>
<p>You install the plugin as you would any of your other WordPress plugins. Related Tweets plugin uses the powerful Blog Traffic Exchange search engine to find content and lets the user choose what to publish it on his Twitter account.</p>
<p>Once you activate your plugin, set your options in the control panel, choose what blog categories you do not want to include and add your Twitter account. You select how often you want to post related tweets then continue to tweet as you normally do while the Blog Trafic Exchange publishes content on topics related to your blog.</p>
<p>I confess, I am a strong believer in non-automated social networking tools, but this one is different. It&#8217;s providing quality content, related to my topic, not spammy affiliate links, AND my followers enjoy it! That&#8217;s the most important point here- I will jump on Twitter and find that five or 10 people of Re-Tweeted a post that was made by plugin.</p>
<p><a href="http://moms-business-coach.com/wp-content/uploads/2009/10/twitterstats.png"><img class="alignleft size-full wp-image-1183" title="twitterstats" src="http://moms-business-coach.com/wp-content/uploads/2009/10/twitterstats.png" alt="twitterstats" width="381" height="365" /></a>This means, my overall exposure on Twitter has grown as well and I have personally Tweeted far less then I ever have due to my focus on work projects.</p>
<p>Go ahead, check it out- see if fits your style and helps you grow your exposure both on Twitter and in your blog.</p>
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<p>Post from: <a href="http://moms-business-coach.com/blog">Online Business Marketing For Home Based Businesses</a><br/><br/><a href="http://moms-business-coach.com/business-startup/related-tweet-plugin/">Twitter Secret: Related Tweets Plugin</a></p>
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		<title>My Favorite Premium WordPress Themes</title>
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		<comments>http://moms-business-coach.com/business-startup/my-favorite-premium-wordpress-themes/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 16:10:05 +0000</pubDate>
		<dc:creator>Moms Business Coach</dc:creator>
				<category><![CDATA[Getting Started]]></category>
		<category><![CDATA[Online Business Blogging]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Tools & Resources]]></category>
		<category><![CDATA[Wordpress]]></category>

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		<description><![CDATA[I&#8217;ve worked with hundreds of WordPress Themes.. I&#8217;m more addicted to Wordpress themes then shoes so I have developed a solid collection of premium WordPress themes.
A client recently asked me for what WordPress theme I recommend for someone that is new to the online world but wants to create a professional online presence while not [...]<p>Post from: <a href="http://moms-business-coach.com/blog">Online Business Marketing For Home Based Businesses</a><br/><br/><a href="http://moms-business-coach.com/business-startup/my-favorite-premium-wordpress-themes/">My Favorite Premium WordPress Themes</a></p>
]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve worked with hundreds of WordPress Themes.. I&#8217;m more addicted to Wordpress themes then shoes so I have developed a solid collection of premium WordPress themes.<br />
A client recently asked me for what WordPress theme I recommend for someone that is new to the online world but wants to create a professional online presence while not getting wrapped up in the &#8220;techy stuff&#8221; that goes with a website.</p>
<h3>Why use a Premium WordPress Theme verses a Free WordPress Theme?</h3>
<p>1. My first answer is bells and whistles- you want professional- go premium. You aren&#8217;t getting a free site made by Joe Shmoe that has hacked up code that is going to make a mess of your site and they have lots of extras built in that make customization easy.</p>
<p>2. Support- The large majority of premium WordPress themes will offer a support forum and this is crucial for those that are beginners and may run into a snaffu here or there.</p>
<p>There are millions of free WordPress themes that are very good and may work for your needs, but the below themes will cut down on your time tinkering with making things layout the right way or look how you want it and allow you to spend more time on your content and promoting.. you know.. the parts that MAKE you money!</p>
<h3><strong>Here are my recommendations:</strong></h3>
<p><strong>Affiliate Theme by Unique Blog Designs</strong></p>
<p>While this is an easy install and setup for affiliate bloggers, this premium WordPress theme can easily be used to promote and highlight your own services or products and services.</p>
<p>This theme comes with a wide range of page layout selections, colors and tons of options in the dashboard. I love this theme for the simplicity that anyone, even the most non-techy person, can create a very personalized blog without knowing a spec of html code.</p>
<p><a href="http://www.affiliatetheme.net/890.html"><img src="http://ubd.s3.amazonaws.com/aff-theme-banners/anim/300x250.gif" alt="Affiliate Theme" /></a></p>
<p><strong>Thesis Theme</strong></p>
<p>This theme is a clean and crisp design that is well search engine optimized. This theme focuses the theme around how the search engines will see your blog.</p>
<p>I also love that this has an easy option panel from the dashboard that allows you add your feed details, tracking code, and even the ability to customize the fonts and styles of your blog postings with only a few clicks.</p>
<p>You can easily add media such as rotating images or video all from the control panel.</p>
<p><a href="http://www.diythemes.com/thesis/get-thesis?a_aid=6bda1e62&amp;a_bid=75300d52"><img src="https://diythemes.com/aff/accounts/default1/banners/468x60-missy.jpg" alt="" /></a><img style="border:0" src="https://diythemes.com/aff/scripts/imp.php?a_aid=6bda1e62&amp;a_bid=75300d52" alt="" width="1" height="1" /></p>
<p><strong>StudioPress Themes</strong></p>
<p>The StudioPress offers a wide selection of Premium WordPress Themes is one of the first themes I bought.  You may hear this style of theme referred to as a &#8220;magazine&#8221; theme because of the flexibility in the overall design layout. You can add a little YouTube video, you can modify the psd files that are included for an extra unique boost, you can leverage the auto-thumbnail management or change options from the drop down panel in the dashboard.. simple simple stuff but powerful enough to let you &#8220;grow&#8221; with your blog theme.</p>
<p><a title="WordPress Themes by StudioPress" href="https://www.e-junkie.com/ecom/gb.php?cl=10214&amp;c=ib&amp;aff=69853"><img src="http://moms-business-coach.com/wp-content/uploads/2009/10/300x250.jpg" border="0" alt="WordPress Themes by StudioPress" width="300" height="250" /></a></p>
<p>Last but not least is the&#8230;. <strong>Elegant Wordpress Theme</strong></p>
<p>This theme does not offer as many customization options as some of the above, but for one low yearly price you have lots of themes to choose from. Their support forum is helpful and prompt in their responses.</p>
<p><a href="http://www.elegantthemes.com/affiliates/idevaffiliate.php?id=2690_0_1_13" target="_blank"><img src="http://www.elegantthemes.com/affiliates/banners/570x100.jpg" border="0" alt="" width="570" height="100" /></a></p>
<p>Do you have a favorite Premium Wordpress them you like? Add it below, I&#8217;m always on the look out!</p>
<p>Until next time,</p>
<p>Happy Blogging <img src='http://moms-business-coach.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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<p>Post from: <a href="http://moms-business-coach.com/blog">Online Business Marketing For Home Based Businesses</a><br/><br/><a href="http://moms-business-coach.com/business-startup/my-favorite-premium-wordpress-themes/">My Favorite Premium WordPress Themes</a></p>
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		<title>5 Strategies For More Website Traffic</title>
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		<comments>http://moms-business-coach.com/business-startup/5-strategies-for-more-website-traffic/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 15:46:55 +0000</pubDate>
		<dc:creator>Moms Business Coach</dc:creator>
				<category><![CDATA[Getting Started]]></category>
		<category><![CDATA[HOW TO]]></category>
		<category><![CDATA[Website Traffic]]></category>
		<category><![CDATA[get website traffic]]></category>
		<category><![CDATA[increase website traffic]]></category>
		<category><![CDATA[web traffic ebook]]></category>

		<guid isPermaLink="false">http://moms-business-coach.com/?p=1151</guid>
		<description><![CDATA[Even though some people think there is, there is no real secret to getting More Website Traffic.
The only secret is that you need to drive that traffic by taking action.
Website Traffic will linger on it&#8217;s own, but if you set up a solid foundation of traffic tactics, the snowball effect will mean less work for [...]<p>Post from: <a href="http://moms-business-coach.com/blog">Online Business Marketing For Home Based Businesses</a><br/><br/><a href="http://moms-business-coach.com/business-startup/5-strategies-for-more-website-traffic/">5 Strategies For More Website Traffic</a></p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://moms-business-coach.com/wp-content/uploads/2009/10/banner150.jpg"><img class="alignleft size-full wp-image-1154" title="banner150" src="http://moms-business-coach.com/wp-content/uploads/2009/10/banner150.jpg" alt="banner150" /></a>Even though some people think there is, there is no real secret to getting More Website Traffic.</p>
<p>The only secret is that you need to drive that traffic by taking action.</p>
<p>Website Traffic will linger on it&#8217;s own, but if you set up a solid foundation of traffic tactics, the snowball effect will mean less work for you down the line.</p>
<p>Five things you can do today for more website traffic:</p>
<p>1. Find a Joint Venture- partner with a complimentary business and email their list with a special promotion.</p>
<p>2. Create a series of informative and entertaining videos and blast them out to the video networks.</p>
<p>3. Sit down and write a couple articles and submit to article directories</p>
<p>4. Take your online website offline by posting rip away cards around your town that offer free goodies if they visit your site.</p>
<p>5. Leverage Social Networking- make a killer Facebook Fan Page, Twitter link love, create a Squidoo or Hubpage</p>
<p>There are a few quick tactics you could do today that would help kick start more website traffic to your site today.</p>
<p>For more tips or step by step tutorials for the above actions plus more check out my ebook  <a href="http://www.beginnerswebsitetraffic.com" target="_blank">Beginners Guide To Traffic Tactics</a></p>
<p>Need a product to kick start your affiliate marketing? Go ahead and promote the Beginners Guide To Traffic Tactics and earn while you learn!
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<p>Post from: <a href="http://moms-business-coach.com/blog">Online Business Marketing For Home Based Businesses</a><br/><br/><a href="http://moms-business-coach.com/business-startup/5-strategies-for-more-website-traffic/">5 Strategies For More Website Traffic</a></p>
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		<title>Create A New Sales Channel For Your Skills</title>
		<link>http://feedproxy.google.com/~r/MomsBusinessCoach/~3/HY0En5msmx4/</link>
		<comments>http://moms-business-coach.com/business-startup/freelance-skills/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 13:33:56 +0000</pubDate>
		<dc:creator>Moms Business Coach</dc:creator>
				<category><![CDATA[Getting Started]]></category>
		<category><![CDATA[HOW TO]]></category>
		<category><![CDATA[Online Business Marketing]]></category>
		<category><![CDATA[Online Business Strategies]]></category>
		<category><![CDATA[earn money from home]]></category>
		<category><![CDATA[freelance skills]]></category>
		<category><![CDATA[work from home]]></category>

		<guid isPermaLink="false">http://moms-business-coach.com/?p=1146</guid>
		<description><![CDATA[

If you are an internet marketer, then you more than likely have seen the trend in fellow marketers going &#8220;Offline&#8221; promoting their internet marketing services to offline, local businesses. Recently it has been come a HOT topic of discussion and everyone seems to be going &#8220;Offline!&#8221; The reason why many internet marketers are deciding to [...]<p>Post from: <a href="http://moms-business-coach.com/blog">Online Business Marketing For Home Based Businesses</a><br/><br/><a href="http://moms-business-coach.com/business-startup/freelance-skills/">Create A New Sales Channel For Your Skills</a></p>
]]></description>
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<p style="margin-bottom: 0in;">
<p style="margin-bottom: 0in;"><span style="font-family: Helvetica,sans-serif;"><span style="font-size: small;">If you are an internet marketer, then you more than likely have seen the trend in fellow marketers going &#8220;Offline&#8221; promoting their internet marketing services to offline, local businesses. Recently it has been come a HOT topic of discussion and everyone seems to be going &#8220;Offline!&#8221; The reason why many internet marketers are deciding to get involved with offline consulting, is because it pays A LOT better than performing some of the same services for people online. </span></span></p>
<p style="margin-bottom: 0in;">
<p style="margin-bottom: 0in;"><span style="font-family: Helvetica,sans-serif;"><span style="font-size: small;">While as an online freelancer, you might be able to get a few dollars for writing an article and you might also be able to fetch a few hundred dollars for web design services; by taking your skills offline, you can get double, triple or even more from local, offline business owners. After hearing about the benefits of article marketing, business owners are very often willing to pay $25 per article or more. </span></span></p>
<p style="margin-bottom: 0in;">
<p style="margin-bottom: 0in;"><span style="font-family: Helvetica,sans-serif;"><span style="font-size: small;">Web design and SEO (Search Engine Optimization) services can also fetch THOUSANDS of dollars from offline &#8220;brick and mortar&#8221; businesses! I have landed $15,000 deals with offline businesses to take control of their internet marketing campaign, fix their website up and do some BASIC, on-site optimization (SEO). These are all services that I perform daily on my OWN websites for FREE! Most internet marketers are used to this type of work and many can do it with their eyes closed. </span></span></p>
<p style="margin-bottom: 0in;">
<p style="margin-bottom: 0in;"><span style="font-family: Helvetica,sans-serif;"><span style="font-size: small;">However, if performing these tasks/services are not your strong point &#8212; They can always be outsourced to &#8220;online freelancers&#8221; who generally do the same work for a lot less money (this might be YOU). Then you can up-charge the offline business and make yourself a nice profit without doing much work at all. </span></span></p>
<p style="margin-bottom: 0in;">
<p style="margin-bottom: 0in;"><span style="font-family: Helvetica,sans-serif;"><span style="font-size: small;">Now, hopefully you can see how taking your internet marketing skills OFFLINE can make you a LOT of money this year&#8230; And for many years to come. </span></span></p>
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<p>Post from: <a href="http://moms-business-coach.com/blog">Online Business Marketing For Home Based Businesses</a><br/><br/><a href="http://moms-business-coach.com/business-startup/freelance-skills/">Create A New Sales Channel For Your Skills</a></p>
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		<title>7 Elements You Must Have To Sell Products Online</title>
		<link>http://feedproxy.google.com/~r/MomsBusinessCoach/~3/mW5FuyA45Uw/</link>
		<comments>http://moms-business-coach.com/business-startup/sell-online/#comments</comments>
		<pubDate>Mon, 28 Sep 2009 12:45:40 +0000</pubDate>
		<dc:creator>Moms Business Coach</dc:creator>
				<category><![CDATA[Getting Started]]></category>

		<guid isPermaLink="false">http://moms-business-coach.com/?p=1142</guid>
		<description><![CDATA[More and more people are realizing that selling products online is one of the best ways  to make money. They see the power of &#8220;Bringing Your Brain To The Bank&#8221; and with a bit of research and some time at your computer, on the phone or in front of your video camera, you can [...]<p>Post from: <a href="http://moms-business-coach.com/blog">Online Business Marketing For Home Based Businesses</a><br/><br/><a href="http://moms-business-coach.com/business-startup/sell-online/">7 Elements You Must Have To Sell Products Online</a></p>
]]></description>
			<content:encoded><![CDATA[<p>More and more people are realizing that selling products online is one of the best ways  to make money. They see the power of &#8220;Bringing Your Brain To The Bank&#8221; and with a bit of research and some time at your computer, on the phone or in front of your video camera, you can be well on your way to having a product to sell. But before you can sell your product and start making money, there are a few things you’ll need to have to start selling products online.</p>
<p><strong>1. SITE</strong></p>
<p>Although you could definitely try to sell a  product without a website, you wouldn’t get very far. Your website and domain name will give your  product a home online. Working without a website is just an exercise in futility. Try to find a domain that represents your product or is your product name exactly.</p>
<p><strong>2. SALESLETTER</strong></p>
<p>To be successful, you need a sales letter on your webpage and a link to your payment processor…and that’s it! Don’t link to other websites or show paid advertising on your product’s website. A sales letter will catch the attention of the visitors and convince them why they need to purchase your product. Read up on creating winning sales letters or have one created by a master copywriter for maximum success. Always have in mind, that you want your visitor to complete one action- what is your page calling them to do?</p>
<p><strong>3. SHOWCASE</strong></p>
<p>You’ll need at least a header for your website and an e-cover for your product to look professional. You’d be surprised how far a few quality graphics can get you when it comes to selling online. People are very visually oriented. If  your site looks drab and boring, your website visitors will click away pretty quickly. You can find headers and ecover graphics for anywhere from $50 to $500 depending on the experience of the designer. I love the talented, young designer at <a href="http://www.sharppixeldesigns.com/">SharpPixelDesigns</a>, he created my header and several special report ecover graphics for me.</p>
<p><strong>4. SOFTWARE</strong></p>
<p>Information products are delivered as PDF files, MP3&#8217;s, and video files. You want to use the PDF format for print because they are easy to read but they can’t be edited so the content of your product will stay intact. You can purchase Adobe Acrobat or use a free PDF creator to change your Word document into an easy to read file. I also use the free audio software, <a href="http://audacity.sourceforge.net/">Audacity</a>, to record MP3&#8217;s and of course my handy FLIP camera for video.</p>
<p><strong>5. SALES</strong></p>
<p>You can’t sell products without a payment processor. Most people use Paypal, but there are other options as well like Google Checkout. Before you start driving traffic to your sales letter, make sure your payment system is working right. Buy a copy of your own product to be sure that the payment processor is working correctly. This way you can be sure that your visitors are able to buy. If you are taking your selling serious, I highly recommend using a <a href="http://www.simpleaffiliatecart.com">Shopping Cart system</a>, that includes all the features of a professional business- an autoresponder, affiliate program, digital and physical product delivery systems.</p>
<p><strong>6. SYSTEM</strong></p>
<p>Although not every product has a high enough price point to support an affiliate program, you should certainly move toward writing and promoting products that will attract affiliates. With affiliate marketing, you can have master marketers driving traffic to your website and creating sales for you. Again, the <a href="http://www.simpleaffiliatecart.com">Shopping Cart System</a> I recommend includes all you need to manage your affiliates with a few clicks of the mouse.</p>
<p><strong>7. STRATEGY</strong></p>
<p>Successful product creators know that once they create the product and build the website they have to drive traffic to the sales page. If you start out with a complete strategy of marketing your website, you’ll be able to put it into place as soon as your website is ready to go. Article marketing campaigns, joint ventures and pay per click advertising can all be part of your strategy. I recommend you check out my ebook, <a href="http://www.beginnerswebsitetraffic.com">Beginners Guide to Website Traffic</a> for free, easy, website traffic tactics anyone can do.</p>
<p>By combining these essentials with your winning product, you’ll have a formula for bringing money by selling products online.</p>
<p>To your success,</p>
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<p>Post from: <a href="http://moms-business-coach.com/blog">Online Business Marketing For Home Based Businesses</a><br/><br/><a href="http://moms-business-coach.com/business-startup/sell-online/">7 Elements You Must Have To Sell Products Online</a></p>
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		<title>Fat Loss Quickie Home Office Transformation Contest Update</title>
		<link>http://feedproxy.google.com/~r/MomsBusinessCoach/~3/mBkYGf3Bc2M/</link>
		<comments>http://moms-business-coach.com/reviews/fat-loss-quickie-home-office-transformation-contest-update/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 14:15:35 +0000</pubDate>
		<dc:creator>Moms Business Coach</dc:creator>
				<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[fat loss quickie]]></category>
		<category><![CDATA[home office]]></category>
		<category><![CDATA[lose weight]]></category>
		<category><![CDATA[more energy]]></category>

		<guid isPermaLink="false">http://moms-business-coach.com/?p=1136</guid>
		<description><![CDATA[I&#8217;m on Day 6 of The Fat Loss Quickie Home Office Fitness Program and giving my update on the Transformation Contest. 
I was very excited to see Scott&#8217;s email this a.m. even though I was surprised it didn&#8217;t have my workout videos but instead a great motivational mp3 that I could load into my walking [...]<p>Post from: <a href="http://moms-business-coach.com/blog">Online Business Marketing For Home Based Businesses</a><br/><br/><a href="http://moms-business-coach.com/reviews/fat-loss-quickie-home-office-transformation-contest-update/">Fat Loss Quickie Home Office Transformation Contest Update</a></p>
]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m on Day 6 of <a href="http://www.budurl.com/focusedenergy">The Fat Loss Quickie Home Office Fitness Program</a> and giving my update on the Transformation Contest. </p>
<p>I was very excited to see Scott&#8217;s email this a.m. even though I was surprised it didn&#8217;t have my workout videos but instead a great motivational mp3 that I could load into my walking mp3 player AND more great healthy recipes. One of the recipes was for a Lentil Stew and I can&#8217;t wait to try it out for dinner tonight because my daughter loves lentils and soup so I&#8217;m sure this will be a huge (and healthy) hit in my house.</p>
<p>Take a peak at one of the action steps I took this week- not a huge one, but it&#8217;s still an action step to increasing my energy and focus every day while sitting at the computer. Sorry about the audio.. I was trying out a new webcam and my headset was a bit echoey.. it&#8217;s only 30 seconds so bear with me <img src='http://moms-business-coach.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="445" height="364" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/Gjfh4cyyqec&amp;hl=en&amp;fs=1&amp;rel=0&amp;color1=0x5d1719&amp;color2=0xcd311b&amp;border=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="445" height="364" src="http://www.youtube.com/v/Gjfh4cyyqec&amp;hl=en&amp;fs=1&amp;rel=0&amp;color1=0x5d1719&amp;color2=0xcd311b&amp;border=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Here&#8217;s to your home office transformation and YOUR small action steps- if you haven&#8217;t checked out Scott&#8217;s program yet- do it now-<br />
<a href="http://www.budurl.com/focusedenergy"><br />
FAT LOSS QUICKIE HOME OFFICE PROGRAM</a>.. because everyone should have time for a Quickie!
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<p>Post from: <a href="http://moms-business-coach.com/blog">Online Business Marketing For Home Based Businesses</a><br/><br/><a href="http://moms-business-coach.com/reviews/fat-loss-quickie-home-office-transformation-contest-update/">Fat Loss Quickie Home Office Transformation Contest Update</a></p>
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		<title>Online persuasion – 7 ways to persuade people to buy</title>
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		<comments>http://moms-business-coach.com/online-business-marketing/online-persuasion/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 19:40:17 +0000</pubDate>
		<dc:creator>Moms Business Coach</dc:creator>
				<category><![CDATA[Online Business Ecommerce]]></category>
		<category><![CDATA[Online Business Marketing]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[selling]]></category>

		<guid isPermaLink="false">http://moms-business-coach.com/?p=1132</guid>
		<description><![CDATA[How many psychologists does it take to change a light bulb? None, the light bulb has to want to change. So the joke goes. However, it&#8217;s possible that the light bulb could be persuaded to change. Persuading people to buy online (from TVs to groceries, holidays to services) can be achieved with techniques that marketers [...]<p>Post from: <a href="http://moms-business-coach.com/blog">Online Business Marketing For Home Based Businesses</a><br/><br/><a href="http://moms-business-coach.com/online-business-marketing/online-persuasion/">Online persuasion &#8211; 7 ways to persuade people to buy</a></p>
]]></description>
			<content:encoded><![CDATA[<p>How many psychologists does it take to change a light bulb? None, the light bulb has to want to change. So the joke goes. However, it&#8217;s possible that the light bulb could be persuaded to change. Persuading people to buy online (from TVs to groceries, holidays to services) can be achieved with techniques that marketers and psychologists have known for years.</p>
<p><strong>Persuasion isn&#8217;t rocket science</strong>; it involves understanding aspects of human nature that are often automatic and work at a subconscious level. Here are 7 ethical ways to persuade people.</p>
<h2>1. Show what others are doing</h2>
<p>People look to others and will often do what they&#8217;re doing, especially when uncertain about something. This psychological phenomenon is called social proof. People feel reassured and often <strong>make decisions based upon what other people are up to</strong> &#8211; the assumption being that they possess more knowledge or are better informed than they are.</p>
<p>You can increase social proof online by showing:</p>
<ul>
<li>Most popular items</li>
<li>&#8216;Customers who bought this also bought&#8217;</li>
<li>Top sellers</li>
<li>Testimonials</li>
</ul>
<p>Additionally, people will do what people that they like do.</p>
<h2>2. Show user-generated reviews</h2>
<p>User-generated reviews can have a massive influence on peoples&#8217; buying decisions. Fuelled by the rapid growth of web 2.0 and social media they&#8217;re becoming an essential part of website design. Allow your site users to write reviews and express overall ratings for products and services on your site &#8211; after all, it&#8217;s free content for your site. Web users are more inclined to <strong>trust what people like themselves say</strong>, compared to marketers. Reviews are especially critical in sectors like travel and electrical goods, although they&#8217;re rapidly being adopted across all areas.</p>
<p>People generally want user generated reviews and if they can&#8217;t find them on your site, they&#8217;ll simply look elsewhere. There&#8217;s no hiding online so you might as well keep them on your site. Sites like <a href="http://www.figleaves.com/">Figleaves</a><sup>7</sup> and the <a href="http://store.apple.com/uk">UK Apple store</a><sup>8</sup> website understand this and implement them really well.</p>
<p>Also, don&#8217;t be scared of bad reviews &#8211; people can smell sites that have been &#8216;edited&#8217; a mile away, forcing them to simply not trust anything you say. Instead, be prepared to act quickly on your customers&#8217; feedback.</p>
<h2>3. Show scarcity of products</h2>
<p>Scarcity generates demand and encourages people to buy sooner. People <strong>want what they think they can&#8217;t have</strong> and social psychology would indicate that loss is a more powerful emotion than gain. So, a person who loses $100 is estimated to lose around twice as much satisfaction as another person will gain from a $100 windfall.</p>
<p>You can show scarcity online by displaying:</p>
<ul>
<li>&#8216;For 1 week only&#8217;</li>
<li>&#8216;2 items in stock&#8217;</li>
<li>&#8216;Sale ends today&#8217;</li>
<li>&#8216;Out of stock &#8211; Add to wish list&#8217;</li>
<li>&#8216;This offer ends in 2 days 4 hrs 3 mins 17 secs&#8217; (Count down timers)</li>
</ul>
<p><a href="http://www.webcredible.co.uk/services/training.shtml">Webcredible</a><sup>9</sup> shows the number of places remaining on training courses on its site. The numbers decrease daily until all places have gone, giving visitors a sense of urgency to book their place before it sells out. Research on decision-making also indicates that people value something more so if they felt they lost out on it, rather than if they never had it in the first place.</p>
<h2>4. Persuade with pictures &amp; videos</h2>
<p>Imagery is a very persuasive tool in increasing product sales especially for high value and luxury goods, so be sure to provide good quality images of products. They go a long way to reassure people about what they&#8217;ll be getting.</p>
<p>Images should:</p>
<ul>
<li>Be of professional quality</li>
<li>Offer different views</li>
<li>Be enlargeable</li>
<li>Show scale and context of use</li>
</ul>
<p><a href="http://www.oli.co.uk/">Oli</a><sup>10</sup>, which sells clothing online, has gone a step further. They have 15 second video clips of models wearing the clothing, walking down a catwalk enabling you to get a better feel for how a product looks and moves. With increased bandwidths, this may be the future for some types of sites. Watching videos requires less effort than reading and offers a richer experience &#8211; be sure to give users the choice and not to start videos automatically.</p>
<h2>5. Cross- and up-sell</h2>
<p>The person that suggested “Hey, why don&#8217;t we ask customers if they want fries with that?” was on to something big. Once people have committed to a purchase, <strong>persuading them to buy more becomes easier</strong> as one foot is already in the door. The same applies online too.</p>
<p>Don&#8217;t underestimate the potential profits to be had by up- and cross-selling. Display related items and extras near products like they do in real stores. This will make it quicker and easier for people to buy more items. If you browse for bagels on <a href="http://www.ocado.com/">Ocado</a><sup>11</sup>, for example, they also show you cream cheese and when you checkout they display any offers you missed out on &#8211; a clever tactic to persuade you to buy more.</p>
<h2>6. Show authority</h2>
<p>The principle of authority states that we&#8217;re more easily persuaded by those with authority. If Tiger Woods gave you advice on your golf swing, you&#8217;d be more inclined to follow it compared to the same advice from your mate, Bob. Likewise, websites showing authority and expertise are trusted more. This is <strong>particularly important for B2B sites</strong>.</p>
<p>You can show authority by:</p>
<ul>
<li>Showing you&#8217;re an expert</li>
<li>Backing up facts with links to 3rd party sites</li>
<li>Referencing governing &amp; authoritative bodies</li>
<li>Displaying symbols and imagery of authority e.g. VERITAS, padlocks for security</li>
</ul>
<h2>7. Allay people&#8217;s fears</h2>
<p>What if I need to return items? Are there any hidden costs involved? These are the sorts of fears web visitors may have and you need to reduce them if you want to persuade people to do business with you. Answering their concerns upfront and quickly will positively influence people and lower their fears.</p>
<h2>Conclusion</h2>
<p>Persuasion in its simplest form means giving users the information they need to make an informed choice, helping them to trust you and allaying any concerns they have. It&#8217;s not about manipulation. Always remember, these persuasive tactics will only get you so far &#8211; your site still needs to provide a good service and be highly usable to guarantee success.</p>
<div id="credit">
<p>This article was written by Lisa Halabi. Lisa&#8217;s crazy about usability &#8211; so crazy that she&#8217;s head of usability at Webcredible, an industry leading <a href="http://www.webcredible.co.uk/">user experience consultancy</a><sup>12</sup>, helping to make the Internet a better place for everyone. She can often be found developing <a href="http://www.webcredible.co.uk/services/information-architecture.shtml">information architecture</a><sup>13</sup> and is extremely talented at <a href="http://www.webcredible.co.uk/services/writing-web-training.shtml">writing for the web</a><sup>14</sup>.</div>
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<p>Post from: <a href="http://moms-business-coach.com/blog">Online Business Marketing For Home Based Businesses</a><br/><br/><a href="http://moms-business-coach.com/online-business-marketing/online-persuasion/">Online persuasion &#8211; 7 ways to persuade people to buy</a></p>
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		<title>Homepreneur Habits Review</title>
		<link>http://feedproxy.google.com/~r/MomsBusinessCoach/~3/N_5SWpkv8_w/</link>
		<comments>http://moms-business-coach.com/online-business-strategies/homepreneur-habits-review/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 10:22:43 +0000</pubDate>
		<dc:creator>Moms Business Coach</dc:creator>
				<category><![CDATA[Online Business Strategies]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Tools & Resources]]></category>

		<guid isPermaLink="false">http://moms-business-coach.com/?p=1128</guid>
		<description><![CDATA[That&#8217;s me.. my kids were being silly one day and I had my own paparazzi shooting pictures while I was recording a podcast. It&#8217;s one of the upsides and downsides of working from home with four young kids at your feet. 
Just like kids need routine and systems to learn, your business needs to systems [...]<p>Post from: <a href="http://moms-business-coach.com/blog">Online Business Marketing For Home Based Businesses</a><br/><br/><a href="http://moms-business-coach.com/online-business-strategies/homepreneur-habits-review/">Homepreneur Habits Review</a></p>
]]></description>
			<content:encoded><![CDATA[<p>That&#8217;s me.. my kids were being silly one day and I had my own paparazzi shooting pictures while I was recording a podcast. It&#8217;s one of the upsides and downsides of working from home with four young kids at your feet. </p>
<p>Just like kids need routine and systems to learn, your business needs to systems and routines to grow. If you struggle with &#8220;getting it all done&#8221; or how to put balance and profits into your day, check out my review below- this may be the resource for you.</p>
<p>Name of the Product: <strong>Homepreneur Habits:  How To Run A Successful Home Business By Jimmy D. Brown</strong></p>
<p>Where you can Buy it: <a href="http://moms-business-coach.com/homepreneur">http://moms-business-coach.com/homepreneur </a></p>
<p>Product Description: A Standard Operating Procedures Manual for Home Business Owners</p>
<p>Who This Product is Intended For:  Anyone that wants to run a successful home-based business but is overwhelmed by where to start and how to run a business effectively.</p>
<p>Uses:  This report shares ways to set up and operate your office so you can more easily maintain your business.  It will also help you establish a workable schedule. You’ll learn how to you implement systems that work for your individual business.</p>
<p>In this report, you’ll also find photos of Jimmy D. Brown’s office which I found fascinating. I now know what his desk looks like, what kind of white board he uses, and what tools he finds essential to running an almost 7 figure business online. </p>
<p>Pros:  It includes easy-to-understand language and uses photos to illustrate points.  You’ll find systems that can easily be tailored to specific situations and implemented with ease.  Jimmy shares real-world examples as well as includes a bonus FAQ section.</p>
<p>Cons:  None I could identify.</p>
<p>Personal Opinion:  <strong>Homepreneur Habits</strong> is THE report that I’ve been looking for ever since I started my own home-based business.  From the beginning, this report takes you through and shows you through words &#038; pictures the “hows” and “whys” of setting up a home office for ease and comfort.  </p>
<p>Then Jimmy goes a step beyond and shares how to set up a weekly work routine, day-by-day in such a way that makes it obvious that implementing a schedule is not only a do-able, but a preferable and profitable, way to work. </p>
<p>Check it out and see if it makes your daily work routine more profitable <a href="http://moms-business-coach.com/homepreneur">http://moms-business-coach.com/homepreneur </a>
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<p>Post from: <a href="http://moms-business-coach.com/blog">Online Business Marketing For Home Based Businesses</a><br/><br/><a href="http://moms-business-coach.com/online-business-strategies/homepreneur-habits-review/">Homepreneur Habits Review</a></p>
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		<title>4 Tips To Find Your Next Information Product</title>
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		<pubDate>Sun, 20 Sep 2009 20:32:03 +0000</pubDate>
		<dc:creator>Moms Business Coach</dc:creator>
				<category><![CDATA[HOW TO]]></category>

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		<description><![CDATA[In my earlier review of Small Report Fortunes the biggest objection people came to me with was &#8220;What The Heck Do I Write About?&#8221; &#8211; I guess in my review of Small Report Fortunes I didn&#8217;t explain well enough that finding your niche to write about is covered in depth.
Once you’ve written a successful information [...]<p>Post from: <a href="http://moms-business-coach.com/blog">Online Business Marketing For Home Based Businesses</a><br/><br/><a href="http://moms-business-coach.com/how-to/information-product/">4 Tips To Find Your Next Information Product</a></p>
]]></description>
			<content:encoded><![CDATA[<p>In my earlier <a href="http://moms-business-coach.com/business-startup/review-of-jimmy-d-brown-small-reports-fortune/" target="_blank">review of Small Report Fortunes</a> the biggest objection people came to me with was &#8220;What The Heck Do I Write About?&#8221; &#8211; I guess in my review of<a href="http://www.moms-business-coach.com/smallreports" target="_blank"> Small Report Fortunes </a>I didn&#8217;t explain well enough that finding your niche to write about is covered in depth.<br />
Once you’ve written a successful information product, you should follow up on your success with another product. Whether you write a product in the same niche or go on to conquer another niche, it’s important that you use the momentum from your first product to fuel your second, and so on. If you’re stuck for ideas on where to find and idea for your product, you’ll find that creating a new eBook is as easy as 1, 2, 3!</p>
<p><strong> ASK your list members</strong></p>
<p>If you’ve built a list from selling your first information product (and you should have!) the keys to creating your next product are just a few e-mails away. Your list can be a goldmine when it comes to product ideas. Create a survey using a free online survey program (like SurveyMonkey.com) and ask your customers what topic they are most interested in learning about next. You can make the questions multiple choice and give them a few different options. Add the link to the survey in your autoresponder program and then gather the results from your previous buyers.</p>
<p>This product idea method works really well because not only have you already established yourself in the niche, but you know that you have ready made buyers if you can create a product your list is looking for. Since surveys are so easy to set up, there’s no reason why you shouldn’t be using this for product creation.</p>
<p><strong>BROWSE through the product affiliate networks.</strong></p>
<p>A great way to find a surefire product idea is to look at the product affiliate networks, like Clickbank, Ejunkie or Paydotcom. I’m not talking about ripping off ideas. I’m talking about finding existing gaps in the market and filling those needs. For example, if you’re looking through Clickbank and notice a lot of products on growing your own organic garden you know that those sellers are tapping into a profitable market. However, you also notice that not one of these books talks about how to store the abundance from your organic garden. This is an important part of making the most out of your garden. Since so many people are growing organic gardens these days, it’s going to be a profitable niche. On top of that, you can contact one of the people who have a gardening eBook and do a joint venture.</p>
<p><strong>CHECK out peaking trends.</strong></p>
<p>Tools like Google Trends can help you find out what topics are growing in popularity. By jumping on a rising topic, you can be the first to the market with a topic. Being the first product in a particular niche can secure your dominance in that niche, even after other people jump on the bandwagon. Keep an eye on peaking trends and see how you can create a product to meet the needs of those in on that trend.</p>
<p><strong>Visit The Magazine Rack<br />
</strong></p>
<p>If people are writing about topics in the magazines- you know that those are tested topics that people are paying money for.</p>
<p>Any one of these methods could give you enough topics for your next ten products. Don’t sit on your laurels after you’ve created your first product. Use that momentum to jump on the next product idea and you’ll be able to build a long term infomarketing business.</p>
<p>Now, go forward and let your mind explode with possabilities then take action!
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<p>Post from: <a href="http://moms-business-coach.com/blog">Online Business Marketing For Home Based Businesses</a><br/><br/><a href="http://moms-business-coach.com/how-to/information-product/">4 Tips To Find Your Next Information Product</a></p>
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