More About Advertising https://www.moreaboutadvertising.com The alternative voice of advertising, marketing and media Tue, 21 Apr 2026 09:16:35 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://www.moreaboutadvertising.com/wp-content/uploads/2018/03/cropped-maa-icon-1-32x32.jpg More About Advertising https://www.moreaboutadvertising.com 32 32 Adidas pitch is a definer for WPP Media https://www.moreaboutadvertising.com/2026/04/adidas-pitch-is-a-definer-for-wpp-media/?utm_source=rss&utm_medium=rss&utm_campaign=adidas-pitch-is-a-definer-for-wpp-media https://www.moreaboutadvertising.com/2026/04/adidas-pitch-is-a-definer-for-wpp-media/#respond Tue, 21 Apr 2026 06:33:52 +0000 https://www.moreaboutadvertising.com/?p=1834680 Big media accounts are the current battleground for the ad holding companies, a succession of wins driving Publicis to its current top position. Next up is Adidas with WPP Media pitching against Publicis and Omnicom. Adidas, worth around $500m globally but worth even more in terms of visibility, moved from Dentsu’s Carat to WPP’s EssenceMediacom …

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]]> https://www.moreaboutadvertising.com/2026/04/adidas-pitch-is-a-definer-for-wpp-media/feed/ 0 Beckham launches Pepsi’s ‘Football Nation’ https://www.moreaboutadvertising.com/2026/04/beckham-launches-pepsis-football-nation/?utm_source=rss&utm_medium=rss&utm_campaign=beckham-launches-pepsis-football-nation https://www.moreaboutadvertising.com/2026/04/beckham-launches-pepsis-football-nation/#respond Mon, 20 Apr 2026 14:00:35 +0000 https://www.moreaboutadvertising.com/?p=1834668 Pepsi has gone all-singing and dancing, positively Nike ‘Write The Future’ mode for the coming World Cup with long-serving brand ambassador David Beckham hosting a host of stars – and Gordon Ramsay Some of us would go a long way to avoid the latter but he’s a mate of Beckham’s. A spin on the rules …

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]]> https://www.moreaboutadvertising.com/2026/04/beckham-launches-pepsis-football-nation/feed/ 0 Onepointfive’s Rob Pryce picks his Desert Island experiential Ads https://www.moreaboutadvertising.com/2026/04/onepointfives-rob-pryce-picks-his-desert-island-experiential-ads/?utm_source=rss&utm_medium=rss&utm_campaign=onepointfives-rob-pryce-picks-his-desert-island-experiential-ads https://www.moreaboutadvertising.com/2026/04/onepointfives-rob-pryce-picks-his-desert-island-experiential-ads/#respond Mon, 20 Apr 2026 13:03:19 +0000 https://www.moreaboutadvertising.com/?p=1834627 The sun’s been beating down so long that the incessant heat feels like it’s baking me dry. Starting to resemble a human crisp, I think I might be starting to lose my mind… I’ve got questions. Big ones. Is the AI boom actually real, or just a very slick hallucination? Are Spurs really in a …

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]]> https://www.moreaboutadvertising.com/2026/04/onepointfives-rob-pryce-picks-his-desert-island-experiential-ads/feed/ 0 Can Gervaise work his psycho-magic at WPP? https://www.moreaboutadvertising.com/2026/04/can-gervaise-work-his-psycho-magic-at-wpp/?utm_source=rss&utm_medium=rss&utm_campaign=can-gervaise-work-his-psycho-magic-at-wpp https://www.moreaboutadvertising.com/2026/04/can-gervaise-work-his-psycho-magic-at-wpp/#respond Mon, 20 Apr 2026 08:06:46 +0000 https://www.moreaboutadvertising.com/?p=1834660 When you’ve tried most things, why not a psychologist? WPP CEO Cindy Rose has enlisted the help of “high performance” psychologist Michael Gervaise to try to rebuild confidence in what, until recently anyway, was an ailing marcoms group. Gervaise (left) performed for Rose in her time as a senior exec at Microsoft and specialises in …

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]]> https://www.moreaboutadvertising.com/2026/04/can-gervaise-work-his-psycho-magic-at-wpp/feed/ 0 MAA Ad of the Week: is it Beckham or Tennant? https://www.moreaboutadvertising.com/2026/04/maa-ad-of-the-week-is-it-beckham-or-tennant/?utm_source=rss&utm_medium=rss&utm_campaign=maa-ad-of-the-week-is-it-beckham-or-tennant https://www.moreaboutadvertising.com/2026/04/maa-ad-of-the-week-is-it-beckham-or-tennant/#respond Mon, 20 Apr 2026 03:34:04 +0000 https://www.moreaboutadvertising.com/?p=1834619 There’s a certain skill in handling celebs, especially when, like David Beckham, they have no discernible acting ability. Or even a good voice. Gut is handling Becks’ latest incarnation for Stella Artois and has produced quite a serviceable ad for the World Cup, featuring Becks in a bar full of excitable “ordinary” supporters (about as …

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]]> https://www.moreaboutadvertising.com/2026/04/maa-ad-of-the-week-is-it-beckham-or-tennant/feed/ 0 Uncommon finds the creative spark where you’d least expect it https://www.moreaboutadvertising.com/2026/04/uncommon-finds-the-creative-spark-where-youd-least-expect-it/?utm_source=rss&utm_medium=rss&utm_campaign=uncommon-finds-the-creative-spark-where-youd-least-expect-it https://www.moreaboutadvertising.com/2026/04/uncommon-finds-the-creative-spark-where-youd-least-expect-it/#respond Fri, 17 Apr 2026 05:36:53 +0000 https://www.moreaboutadvertising.com/?p=1834637 Design and advertising are currently forging a newly symbiotic relationship, with agencies talking about combining disciplines to solve business problems, taking a more holistic approach, and responding to the visual culture we live in. It’s all a way of getting more revenue out of a client too, of course. But here’s Uncommon Creative Studios approaching …

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]]> https://www.moreaboutadvertising.com/2026/04/uncommon-finds-the-creative-spark-where-youd-least-expect-it/feed/ 0 Sydney Sweeney is back, this time in shorts, for American Eagle https://www.moreaboutadvertising.com/2026/04/sydney-sweeney-is-back-this-time-in-shorts-for-american-eagle/?utm_source=rss&utm_medium=rss&utm_campaign=sydney-sweeney-is-back-this-time-in-shorts-for-american-eagle https://www.moreaboutadvertising.com/2026/04/sydney-sweeney-is-back-this-time-in-shorts-for-american-eagle/#respond Fri, 17 Apr 2026 05:00:37 +0000 https://www.moreaboutadvertising.com/?p=1834625 When a backlash against your advertising campaign causes a mega sales surge, there’s no incentive to apologise or change tack. Sydney Sweeney’s first ad for American Eagle did everything an ad is supposed to do, but at the same time it was accused of stoking white supremacy with its “good jeans” reference, while pulling in …

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]]> https://www.moreaboutadvertising.com/2026/04/sydney-sweeney-is-back-this-time-in-shorts-for-american-eagle/feed/ 0 Why a donation to MAA in 2026 helps everyone https://www.moreaboutadvertising.com/2026/04/what-you-get-from-maa-and-how-you-can-contribute/?utm_source=rss&utm_medium=rss&utm_campaign=what-you-get-from-maa-and-how-you-can-contribute https://www.moreaboutadvertising.com/2026/04/what-you-get-from-maa-and-how-you-can-contribute/#respond Fri, 17 Apr 2026 04:34:25 +0000 https://www.moreaboutadvertising.com/?p=1823529 Another year over but trusty MAA is still registering more than 40,000 visits a month – from the obvious centres London, NYC and the West Coast to everywhere in Europe; India , China, Australia and as far as the Sudan and Iran. It’s reasonable to suppose that we provide something useful, even diverting – especially …

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]]> https://www.moreaboutadvertising.com/2026/04/what-you-get-from-maa-and-how-you-can-contribute/feed/ 0 Omar Oakes: What is your content actually worth when the AI crawlers come for it? https://www.moreaboutadvertising.com/2026/04/omar-oakes-what-is-your-content-actually-worth-when-the-ai-crawlers-come-for-it/?utm_source=rss&utm_medium=rss&utm_campaign=omar-oakes-what-is-your-content-actually-worth-when-the-ai-crawlers-come-for-it https://www.moreaboutadvertising.com/2026/04/omar-oakes-what-is-your-content-actually-worth-when-the-ai-crawlers-come-for-it/#respond Thu, 16 Apr 2026 15:00:47 +0000 https://www.moreaboutadvertising.com/?p=1834547 There is one question every media executive is avoiding right now. Even if the AI companies are already answering it on their behalf. The best questions are simple to ask but difficult to answer. Here’s the one that all publishers (including micro-publishers such as yours truly…) should be asking right now: What is your content …

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