More About Advertising https://www.moreaboutadvertising.com The alternative voice of advertising, marketing and media Wed, 06 May 2026 13:08:31 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://www.moreaboutadvertising.com/wp-content/uploads/2018/03/cropped-maa-icon-1-32x32.jpg More About Advertising https://www.moreaboutadvertising.com 32 32 Disney+ finds monsters under the bed in latest VCCP spot https://www.moreaboutadvertising.com/2026/05/disney-finds-monsters-under-the-bed-in-latest-vccp-spot/?utm_source=rss&utm_medium=rss&utm_campaign=disney-finds-monsters-under-the-bed-in-latest-vccp-spot https://www.moreaboutadvertising.com/2026/05/disney-finds-monsters-under-the-bed-in-latest-vccp-spot/#respond Wed, 06 May 2026 13:08:31 +0000 https://www.moreaboutadvertising.com/?p=1834977 The latest instalment in VCCP’s “A lifetime of great stories” campaign for Disney+ is all about capturing the magic of storytelling and how it stays with you throughout your life. You to be familiar with the Disney references for this to work. It starts with a kid watching Pixar’s Monsters, Inc, it follows him into …

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]]> https://www.moreaboutadvertising.com/2026/05/disney-finds-monsters-under-the-bed-in-latest-vccp-spot/feed/ 0 Santander likes to say ‘no’ to TSB as brand disappears after 215 years https://www.moreaboutadvertising.com/2026/05/santander-likes-to-say-no-to-tsb-as-brand-disappears-after-215-years/?utm_source=rss&utm_medium=rss&utm_campaign=santander-likes-to-say-no-to-tsb-as-brand-disappears-after-215-years https://www.moreaboutadvertising.com/2026/05/santander-likes-to-say-no-to-tsb-as-brand-disappears-after-215-years/#respond Wed, 06 May 2026 09:32:24 +0000 https://www.moreaboutadvertising.com/?p=1834963 Santander bought the TSB for £2.65 billion only last week, but is already making plans to ditch the 215 year-old brand, according to the FT. The name will be phased out and replaced by Santander UK. TSB’s reputation as “the bank that likes to say yes” was built with a classic 80s ad campaign by …

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]]> https://www.moreaboutadvertising.com/2026/05/santander-likes-to-say-no-to-tsb-as-brand-disappears-after-215-years/feed/ 0 M&S struggles to replace Anderson in its Summer Of Love https://www.moreaboutadvertising.com/2026/05/ms-struggles-to-replace-anderson-in-its-summer-of-love/?utm_source=rss&utm_medium=rss&utm_campaign=ms-struggles-to-replace-anderson-in-its-summer-of-love https://www.moreaboutadvertising.com/2026/05/ms-struggles-to-replace-anderson-in-its-summer-of-love/#respond Wed, 06 May 2026 06:39:06 +0000 https://www.moreaboutadvertising.com/?p=1834951 M&S is clearly terribly excited about its ‘Love That’ campaign starring Gillian Anderson earlier this year – System! ranked it in the top 10 tested fashion ads – and so it’s continuing the same theme ‘The Summer of Love.’ By Mother again but, alas, without Ms Anderson. Amelia Dimoldenberg, of Chicken Shop Date fame, has …

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]]> https://www.moreaboutadvertising.com/2026/05/ms-struggles-to-replace-anderson-in-its-summer-of-love/feed/ 0 Ajaz Ahmed’s Studio.One snatches Coca-Cola Christmas from WPP https://www.moreaboutadvertising.com/2026/05/ajaz-ahmeds-studio-one-snatches-coca-cola-christmas-from-wpp/?utm_source=rss&utm_medium=rss&utm_campaign=ajaz-ahmeds-studio-one-snatches-coca-cola-christmas-from-wpp https://www.moreaboutadvertising.com/2026/05/ajaz-ahmeds-studio-one-snatches-coca-cola-christmas-from-wpp/#respond Tue, 05 May 2026 16:22:41 +0000 https://www.moreaboutadvertising.com/?p=1834942 Revenge is sweet they say, some add that it’s best eaten cold. Ajaz Ahmed’s new outfit Studio.One has reportedly pipped WPP’s Open X to Coca-Cola’s prized 2026 Christmas campaign despite Open X supposedly enjoying possession of the entire Coke business (except media, of which more later.) Ahmed (above) was the founder of AKQA, the digital …

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]]> https://www.moreaboutadvertising.com/2026/05/ajaz-ahmeds-studio-one-snatches-coca-cola-christmas-from-wpp/feed/ 0 Uncommon puts the pazazz into payment platforms for Airwallex https://www.moreaboutadvertising.com/2026/05/uncommon-puts-the-pazazz-into-payment-platforms-for-airwallex/?utm_source=rss&utm_medium=rss&utm_campaign=uncommon-puts-the-pazazz-into-payment-platforms-for-airwallex https://www.moreaboutadvertising.com/2026/05/uncommon-puts-the-pazazz-into-payment-platforms-for-airwallex/#respond Tue, 05 May 2026 08:00:43 +0000 https://www.moreaboutadvertising.com/?p=1834920 A belief that forward momentum and progress are propelling mankind towards an ever-brighter future can feel like it comes from a different era. But it’s still the reality for AI optimists, and these are the people targeted in great style by Uncommon Creative Studio’s upbeat new global campaign for fintech Airwallex. “Build the future” is …

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]]> https://www.moreaboutadvertising.com/2026/05/uncommon-puts-the-pazazz-into-payment-platforms-for-airwallex/feed/ 0 George Parker: English motherfucker, do you speak it? https://www.moreaboutadvertising.com/2026/05/george-parker-english-motherfucker-do-you-speak-it/?utm_source=rss&utm_medium=rss&utm_campaign=george-parker-english-motherfucker-do-you-speak-it https://www.moreaboutadvertising.com/2026/05/george-parker-english-motherfucker-do-you-speak-it/#respond Tue, 05 May 2026 06:46:26 +0000 https://www.moreaboutadvertising.com/?p=1834934 Ah yes… The immortal words of Samuel L. Jackson in “Pulp Fiction.” Words I have often been tempted to use when dealing with various wankers at far too many BDA’s (Big Dumb Agencies) and BDC’s (Big Dumb Clients) over the course of my long and far too often agonizing career. I once presented a campaign …

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]]> https://www.moreaboutadvertising.com/2026/05/george-parker-english-motherfucker-do-you-speak-it/feed/ 0 Guardian brings back ‘Points of View’ with a contemporary twist https://www.moreaboutadvertising.com/2026/05/guardian-brings-back-point-of-view-with-a-contemporary-twist/?utm_source=rss&utm_medium=rss&utm_campaign=guardian-brings-back-point-of-view-with-a-contemporary-twist https://www.moreaboutadvertising.com/2026/05/guardian-brings-back-point-of-view-with-a-contemporary-twist/#comments Tue, 05 May 2026 06:28:13 +0000 https://www.moreaboutadvertising.com/?p=1834930 It’s often said that advertising neglects and undervalues its heritage – by Sir John Hegarty among others, no less – but The Guardian is trying to make up for this by exhuming its celebrated ‘Points of View’ commercial from 1986, complete with Kathy Burke who appeared voicelessly in the first one and director Paul Weiland. …

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]]> https://www.moreaboutadvertising.com/2026/05/guardian-brings-back-point-of-view-with-a-contemporary-twist/feed/ 2 Ark Agency wins new strategy and creative for Rude Health https://www.moreaboutadvertising.com/2026/05/ark-agency-wins-new-strategy-and-creative-for-rude-health/?utm_source=rss&utm_medium=rss&utm_campaign=ark-agency-wins-new-strategy-and-creative-for-rude-health https://www.moreaboutadvertising.com/2026/05/ark-agency-wins-new-strategy-and-creative-for-rude-health/#respond Mon, 04 May 2026 06:59:18 +0000 https://www.moreaboutadvertising.com/?p=1834906 Rude Health, which produces a huge selection of plant-based milk as well as breakfast cereals, has appointed Ark Agency to handle its creative business after a five-way pitch against Wonderhood, 05:37 Brand Studio, and Thirty6. Ark will showcase a new strategy for the brand in the next couple of months, positioning Rude Health as a …

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]]> https://www.moreaboutadvertising.com/2026/05/ark-agency-wins-new-strategy-and-creative-for-rude-health/feed/ 0 Money can’t buy you cool: Bezos backlash posters spoil the party https://www.moreaboutadvertising.com/2026/05/money-cant-buy-you-cool-bezos-backlash-posters-spoil-the-party/?utm_source=rss&utm_medium=rss&utm_campaign=money-cant-buy-you-cool-bezos-backlash-posters-spoil-the-party https://www.moreaboutadvertising.com/2026/05/money-cant-buy-you-cool-bezos-backlash-posters-spoil-the-party/#respond Mon, 04 May 2026 02:17:03 +0000 https://www.moreaboutadvertising.com/?p=1834868 The Met Gala has always been known as the “Oscars of the east coast”; the premier event on the New York social calendar. This year, pressure group Everybody Hates Elon is doing its best to damage the prestige of the starry fundraiser with a poster campaign that condemns this year’s sponsor, Amazon founder Jeff Bezos. …

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