“The True Award” is a Danish award show celebrating the very best TV commercials. The show is held on the 23th October in Copenhagen, and the moment the winners are revealed it will be possible to see the winning commercials on the mobile phone - the service is provided by MORE.

Anyone who wishes to see and download the commercials can join a mobile service and receive a SMS with a link to The True Awards mobile site as soon the winners are revealed. From the site the winning commercials can be downloaded to both iPhones and regular mobile phones.

Register to the mobile service if you want to be able to download the very best Danish commercials: Send MORE TRUE to 1231 (only Danish subscribers) - standard sms and data traffic costs applies.

Read more about The True Award (only in Danish).

Here are some highlights from a few of the brands that was present:

• Nike Turkey gave a presentation on Human Race 10K from last year. Mobile was one of the most used channels for promoting and making people sign up for the race
• Coca-Cola presented various cases from around the world. Key message from senior mobile marketing manager Hinde Pagini - Our customers have already gone mobile  - we just have to be there.
• BMW and their head of Digital Mr. Marc Mielau was there to show some new cases (among them an Iphone app - of course). Besides that he talked clear language on how important it is to use the mobile to interlink your different channels. “I prefer 270 degrees interlinked rather than 360 degree integrated campaigns” he said.
• Lufthansa was there to show how mobile now plays an important role in the whole customer process. Booking of Flights, Check In, Boarding pass and info at arrival - all now handled even in the mobile channel. See also Lufthansa 8 Golden rules of Mobile

Among the traditional advertising Agencies Thomas Strerath, CEO of Ogilvy Group Germany was there to give some remarks on mobile from a brand perspective.  His message was that brands have to entertain and tell stories - mobile make you come close so you better be relevant. He also stressed the point of knowing your goal for your mobile campaigns. This cannot be downloads and clicks - there’s gotta be something more…

Read more from Mobile Marketing Forum from Berlin on Mobile Marketer.

More created a mobile campaign site for SF Films latest movie release “Prinsessa” where visitors could read about the movie, the actors and the director as well as watch funny movie clips and trailers, read reviews and download wallpapers, music and ringtones.

An exclusive competition was also included on the site where visitors had the chance to win a trip for two to Hollywood. And to make it possible for visitors to publish its own views about Prinsessa on the mobile site an integration to Twitter was made.

Prinsessa is a heart-warming drama-comedy about overweight 18 year old Maja, whose size makes it difficult for her to be socially accepted and to make her biggest dream come true - to become an actress. However, an aspiring documentary filmmaker notices Maja’s comic talent by mistake, while shooting a wedding, and things start to move in the right direction.

The mobile site for Prinsessa was promoted with ads in ELLE, Veckorevyn and in the Stockholm subway. Trailers on Swedish TV3 and an MMS-push (also produced by More) to Telia customers in the target group have also communicated the mobile site.

With help from supporting media and exclusive content SF Film have put a lot of focus on the mobile site and this way increased the value for the potential visitor. Through the mobile channel SF is able to communicate to each individual and give time critical offers like free movie tickets.

Check out the mobile site by texting PRINSESSA to 71300. If not in Sweden go to http://prinsessa.mobi in your phones.

The distribution network for Telenors services range from telecom specialists to consumer electronic stores, and the competition is fierce among brands in these stores. The sales force in these stores are mainly men between age 18 and 35 and they are geographically spread around in all of Norway. It is a challenge to be top of mind brand with sales staff in and reach them with relevant and updated product information.

Read the full case story ›

More has designed a wide range of mobile services for the event. The purpose of these mobile services is to enhance the information level and to involve the delegates. The mobile services consist of a mobile site, an SMS news service, SMS polls and a Bluetooth download zone.

The mobile site contains information about the program, the speakers, the participants, the SMS news service and practical information.
The participants who signs up for the news service will receive messages before, during and after the event. The participants will be invited to participate in a numbers of SMS polls and in the Bluetooth zone it is possible to download wallpapers, sound clips and videos and participate in competitions. MORE will also have a physical mobile service desk during the event so that any possible questions can be answered.

MORE is proud to be co-sponsoring the event – see you in Copenhagen on the 29th.

Read more about the event here (only in Danish).

For more information, contact:
Jan Kyhnau, Tel: +45 2216 9700, E-mail: jan.kyhnau@moremr.com

More Mobile Relations are in collaboration with Røde Kors Førstehjelp launching a 3 week basic first aid training program on the mobile phone.

”9 out of 10 business managers believe that it is their duties to ensure that the employees have adequate competence within first aid”

The program is designed and offered to medium and large companies so that they efficiently can offer their employees basic first aid training without interfering with daily duties. During the program the participants will receive daily information and establish dialogs through voice, text and illustrations with our anchor-man, all on the mobile phone.

Our basic first aid training program contains and gives the participants knowledge of the following fields within first aid:

• Knowledge - saves lives!
• You are never alone, call 113!
• Examining the patient, ABC rule (Airways, Breathing, Circulation)
• Heart and lung resuscitation
• Possible heart disease
• Strokes

“93% of business managers think it is important with yearly brush up courses within first aid”

More Mobile Relations and Røde Kors Førstehjelp offer in addition to the basic course above tailored and branded training programs and solutions for special needs.

For more information, contact:
Jeanette Lunder Tel: +47 95181444 e-mail: mlearning@moremr.com

* Study accomplished by Visendi on behalf of Røde Kors Førstehjelp, April 2009

And this year it will be more fun and easier to succeed with your barbequing. 3Grill is a mobile application where you can find new inspiration from over 80 different recipes, get barbeque tips, create shopping lists and send a recipe to a friend by MMS. You can also invite and send thank you cards with personal greetings by MMS directly from 3Grill.

3Grill is a summer gift from 3 and Santa Maria and is sent to over 400 000 customers at 3. Other customers at Swedish operators can order and use 3Grill, which means that over 70 % of Sweden’s population can get recipes and barbeque tips directly in their mobile. All that you need is a modern mobile phone with a colour screen.

3Grill is free to use and you can download it by sending an SMS to 71300 with the word 3GRILL (the same cost as a normal SMS) or type in m.3Grill.se in your mobile browser (3Grill is a Swedish application). For Santa Maria’s iPhone app click here (opens in iTunes).

Anyhow these types of predictions are worthless compared to what you – our customers – actually are thinking and doing. In case of the mobile we have seen big gaps between predictions and actuals throughout the years. So why is that?

My answer to that complex question is that we –the mobile marketing agencies – have not yet come through with the true value proposition of mobile.

“Mobile is the tool that can make all your other channels perform better and increase value of the whole mix”

• Guide and Direct your customers between your touch-points
• Increase number of touch-points during your campaign (everywhere, anytime remember!)
• Increase length of campaign (attractive applications stays in your phone “forever”)
• Make call to action when time and place is right (Context is King!)
• Ask for permission for dialogue beyond the campaign (Build opt-in base for future loyalty activities)
• Measure impact and results - even non digital channels can be measured by using mobile response and tracking

So how can we make this happen for your next campaign?

Well – we would like you to involve us in the planning phase of your campaign. Share your campaign objectives with us and let us listen in on how you plan the total campaign mix.

Based on this insight we can advice you on how and where the mobile elements should be placed –to make most impact - and increase the value of the total mix.

See you in August – Enjoy Summer/ Anders Børde, Nordic Marketing Manager, MORE

How to make young men buy books? That was the challenge that MORE had when Bonnierförlaget Wahlström & Widstrand was going to launch Jens Lapidus book Gängkrig 145, a graphic novel that probably would attract the target group. The answer is easy - you reach them via their most personal communication device - the mobile phone.

Read the full case story ›

Many of the delegates, exhibitors and co-organizers at an annual IT conference in Denmark signed up for mobile services that gave them the news, entertainment and other information they needed to get the biggest bang out of the conference.

Read the full case story ›